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Unlock the secrets of transforming user research into powerful customer insights with Serena Chan from Dovetail.
"There's no better feeling than after you've shared out a research report and then, months later, a stakeholder comes back and references it and says, 'Oh, remember that cool research you did? Wow, this is really relevant now." – Serena Chan
The San Francisco-based research advocate has witnessed and shaped the evolution of Dovetail from its early days as a diary studies tool to an AI-enhanced hub for understanding and actioning customer experiences. Serena shares her passion for synthesizing scattered data and involving key decision-makers to catalyze impactful organizational change.
Stay ahead of the curve as we navigate the intricate relationship between artificial intelligence and user experience. Serena invites us to approach the future with both curiosity and humility, discussing how Dovetail's AI features simplify the journey from data collection to insight discovery.
· Discover how Dovetail's transition from a diary studies tool to an AI-enhanced platform is revolutionizing the way UX designers approach qualitative analysis and extract thematic insights from user interviews.
· Learn from Serena's expertise on how to involve various team members, including non-researchers, in the UX research process to foster a customer-centric culture within organizations.
· Hear how AI is being used to simplify the journey from data collection to insight generation, ensuring that customer experiences are thoroughly understood and enhanced.
· The tangible impact of user research on driving organizational change, with practical examples like creating highlight reels that bring customer voices directly to decision-makers.
· Understanding the importance of humility and curiosity in the face of constant technological and customer need changes, and how to turn these insights into actionable opportunities.
· Learn How tools like Dovetail can help UX designers create empathy and buy-in from stakeholders by providing a vivid picture of customer pain points and needs through direct feedback.
· Strategies for communicating and embedding UX research insights within your organization, ensuring that the UX voice is integral to product direction and decision-making.
Serena provides fascinating insights into how technology is shaping the way we gather and interpret user feedback, ensuring that user experiences are not only understood but significantly enhanced. By the end of our conversation, you'll walk away with a fresh perspective on the synergy between advanced tools, a shared commitment to customer understanding, and the transformative potential of AI in the UX landscape.
Connect with Serena Chan:
https://www.linkedin.com/in/serenaschan
Check Out Dovetail:
https://dovetail.com/Connect with Mark and the UX Institute:
UX institute: https://uxinstitute.com/Mark Swaine on Twitter: https://twitter.com/UX_UI_Guy
This podcast is produced in partnership with Podlad.com
UXI (UX Institute) Original Podcast 2024.
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The Evolution of Design in the Age of AI with Akshay Kore
In the latest episode of our podcast, we delve into the evolving landscape of design where artificial intelligence (AI) intersects with UX. Our distinguished guest, Akshay Kore, who has previously worked for Microsoft and is now Design Lead at Suki AI, shares his wisdom and insights drawn from his recent book, "Designing Human-Centric AI Experiences: Applied UX Design for Artificial Intelligence."
Kore's narrative underscores the crucial balance between leveraging cutting-edge AI technologies and maintaining a steadfast commitment to human-centric design principles. The episode promises to enlighten designers, product managers, and founders alike, providing them with strategies to avoid tech-first pitfalls and instead, utilize AI to enrich digital interactions meaningfully.
As generative AI reshapes the designer's toolkit, we examine the profound shift towards guiding these intelligent tools with precision and creativity. The commoditization of design systems is on the horizon, and with it comes a new role for designers—as directors who infuse AI with empathy and craft meaningful experiences. This episode peers into the future, spotlighting how empathy and deep user testing skills will continue to play a crucial role in an industry at the cusp of transformation.
"AI will be inevitable and important, and because it is going to be inevitable, it needs to be designed well, it needs to be built for people, and it also needs to be ethical and trustworthy for us to be able to use it well." – Akshay Kore
Key Learnings from the Episode:
· Discover how designers can align AI with human-centric design principles to create impactful user experiences.
· Learn why the commoditization of design systems is transforming designers into directors of AI rather than mere creators.
· Understand the significance of trust and reliability in AI systems, particularly in high-stakes user scenarios.
· Explore the potential of AI-driven workflows and how they may redefine the roles of designers and product managers.
· Uncover the skills designers need to hone to direct AI effectively, including prompt engineering and clear articulation.
· Reflect on the importance of empathy in design and how it will shape the future of UX in the age of AI.
· Gain insights into the ethical considerations and practical implications of integrating AI into the design process.
Buy Akshay Kore’s Book on Amazon:
Designing Human-Centric AI Experiences: Applied UX Design for Artificial Intelligence
Connect with Akshay Kore:
https://akor.in/
https://twitter.com/akshaykore
https://www.linkedin.com/in/akshaykkore
Connect with Mark and the UX Institute:
UX institute: https://uxinstitute.com/
Mark Swaine on Twitter: https://twitter.com/UX_UI_GuyThis podcast is produce
UXI (UX Institute) Original Podcast 2024.
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AI & UX (Why AI needs UX): A Conversation with Gavin Lew
Have you ever wondered how artificial intelligence is transforming the world of user experience and product design? This episode engages in an insightful discourse with our distinguished guest, Gavin Lew, co-author of AI and UX: Why Artificial Intelligence Needs User Experience. We navigate the world of AI, debunking its intimidation and revealing how it can be harnessed to enhance workflows and drive remarkable user experiences. We underscore the importance of UX researchers embracing the world of AI for improved products and services.
Envision an era of invisible technology where AI reduces steps needed to execute a task and design elements create a more personalized user experience. This future is not far off, and the role of UX researchers is crucial. Leveraging AI and staying informed about its advancements is essential for an efficient and streamlined workflow. Join us in this fascinating journey of understanding how AI is reshaping UX and product design.
“How do you make your product successful? It does things that no one else does. How do you, as a company, differentiate your products? And if you think you can leave it up to a couple of good prompts and a couple of companies, that's fine, because I bet you anything, the intention is to be just like everybody else, to get in the game and not be the player in the game, and that's differentiation versus third place and below”- Gavin Lew
Key learnings and topics in this episode:
AI's role in enhancing UX and product design workflows and user engagement. Refining data sets for better AI pattern recognition. Generative AI's use in dashboards and onboarding screens.The need for designers to trust and use AI effectively in their work.AI's role in task simplification and creating intuitive, personalized experiences. The importance of UX researchers staying updated on AI advancements for efficient workflows. And much more...
Buy AI and UX: Why Artificial Intelligence Needs User Experience:
Amazon
O'Reilly Media
Follow Gavin Lew:
https://twitter.com/glew
https://www.linkedin.com/in/gavinlew/
Connect with Mark and the UX Institute:
UX institute: https://uxinstitute.com/
Mark Swaine on Twitter: https://twitter.com/UX_UI_Guy
This podcast is produced in partnership with Podlad.comUXI (UX Institute) Original Podcast 2024.
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The Enigma of UX: Mark Swaine's Insight into Tech Transformation
In this special episode, the tables are turned, and your host becomes the guest. Mark was recently featured on Dublin Tech Talks with Gavin Fox.Mark takes us on a thrilling journey from his early days in web design to consulting on interactive experiences for some of the biggest brands in the world. You'll be privy to an insider look at the shift from native apps to SaaS products and why being customer-obsessed is so crucial. Mark’s international experiences and his work with startups on their SaaS platforms reveal the profound impact of UX and design on successful experiences and scalability.
Ever wondered how startups outmaneuver traditional businesses, or why banks are struggling to innovate? In our stimulating discussion on Legacy vs. Startup, Mark and Gavin dissect the capabilities of each, shedding light on the restrictions and opportunities on both sides of the spectrum. We delve into the challenges faced by banks due to bureaucracy and legacy systems and reveal the advantages of agile startups.
One key takeaway from this talk is the importance of understanding user behavior and workflow for crafting the best experience. Tune in and become part of the conversation, as we uncover the transformative potential of UX for businesses big and small.
"UX is one of the key differentiators now and I've seen this with some startups over the years where they are losing deals, sometimes big, to some clients who are not agreeing to go forward in adopting the platform because they get direct feedback that your usability and your user experience is s*** compared to the competitors." - Mark Swain, Founder of UXI
Key learnings and topics in this episode:
The evolution of UX and product designLegacy Vs Startup UX: Why Legacy businesses like banks often face difficulties in innovating. Why UX strategies and trends should focus on customer-driven research to drive experiences.The role of UX research in product developmentFuture trends in UX involve the incorporation of AI in design creation and screen productionCheck out Dublin Tech Talks:
https://www.youtube.com/watch?v=j1QGnZyXEwM&t=1021s
Connect with Mark and the UX Institute:
UX institute: https://uxinstitute.com/Mark Swaine on Twitter: https://twitter.com/UX_UI_Guy
This podcast is produced in partnership with Podlad.com
UXI (UX Institute) Original Podcast 2024.
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Eric Jordan, the founder of 2Advanced Studios, takes listeners on a very special journey through the early days of Flash website design and how it influenced his approach to designing world-renowned immersive web experiences that created hysteria during the early-mid 2000s. Eric reflects on the rise of 2Advanced and the impact of the projects the studio produced had on designers worldwide.
Eric discusses the state of creativity today in developing immersive interactive experiences coupled with UX design, noting a lack of magic and rawness sometimes in experiences due to overly boxed-in processes and design templatization.
“I wanted websites to feel like an experience. I didn't want it to feel like a corporate website. That's not interesting to me. I want it to be emotional. I want it to be like a film we can kind of talk about. When I built the 2Advanced websites, I was kind of in this elevated state of consciousness at the time, just in terms of the music I was listening to and what I was going through spiritually.”However, he expresses excitement about new tools and technologies that are emerging to break this trend and shares his passion for collaborating on projects that are trying to change the world in big ways.
This podcast is a must-listen for anyone interested in the history and future of website and UX design.
Learn about the rise of 2Advanced Studios in the 2000s, the impact of studio projects, and the depth of creativity and designRemember Flash? Learn how Eric used Flash, animation, and music to create truly immersive user experiences.How and when Flash changed Eric Jordan’s lifeLearn about Eric’s unique journey. From his early designs to his futuristic motion graphics consultancy.Eric’s approach to UX design, and how he has pushed the envelope to create groundbreaking experiences.How Eric suffered and overcame work burnout after multiple award-winning projects.Eric’s advice on creating experiences that are not only functional, but also emotionally compelling, and how to push the boundaries of UX design to create something truly original.What Eric Jordan is up to now, his involvement in SpaceX, and the future of UX.
Key learnings and topics in this episode:
View Erics Work:
Eric Jordan Website: www.ericjordan.com
View 2Advanced Studios Website References:
Expansions: https://www.youtube.com/watch?v=IWkNkQoQY_8
Prophecy: https://www.youtube.com/watch?v=VM_JNqFCvyo&t=56s
Attractor: https://youtu.be/9AnIknxdeS8?t=83
FWA: https://thefwa.com/profiles/2advanced-studios
Neverrain: https://www.youtube.com/watch?v=iLZhaYo5da4Links:
UX institute: https://uxinstitute.com/
Mark Swaine on Twitter: https://twitter.com/UX_UI_GuySign up to the UX Institutes newsletter, UXI will be sharing best-in-class UX research practices as well as in-depth interview content so you can excel at your career in UX
UXI runs professional cours
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OpinionX: Unlocking the Power of Prioritizing with Daniel Kyne
The co-founder and CEO of OpinionX, Daniel Kyne, talks about his research tool that helps product and design teams quickly stack rank customer priorities, making it easier for teams to make data-driven decisions and chase new opportunities.
Learn how to use qual-quant workflows, customer problem stack ranking, and pairwise comparison surveys to get the most out of OpinionX and how it can change the way teams approach decisions and the language they use to talk about them.
Take the time to listen to this podcast and find out why OpinionX is the go-to tool for UX researchers!
“at the end of the day, what I find resonates most and has the most change in how teams work is that unless you're solving a really high priority problem, people aren't going to care.” – Daniel Kyne
Key learnings and topics in this episode:
· Daniel explains how OpinionX helps product teams to quantify qualitative data, allowing them to make quick and easy decisions that everyone can agree on.
· Learn how OpinionX can be used in a qual-quant workflow to help teams make decisions about features, functions, and pricing tiers.
· Discover how OpinionX uses a pairwise comparison survey format to help teams quickly stack rank problems and pain points from highest to lowest priority.
· Mark and Daniel discuss the concept of customer problem stack ranking and how OpinionX helps teams translate their work into a language everyone can understand.
· Find out how OpinionX is working towards building an engine that can be used as an alternative data source for product and web analytics tools.
· Listen to the podcast now to learn more about the power and potential of the OpinionX tool for UX research.
Links:
OpnionX: https://www.opinionx.co/
Daniel Kyne on Twitter: https://twitter.com/daniel_kyne
UX institute: https://uxinstitute.com/
Mark Swaine on Twitter: https://twitter.com/UX_UI_Guy
This podcast is produced in partnership with Podlad.com
#UserResearch, #ProductCreation, #OpinionX, #ProductDiscovery, #Quant, #ProductManagement, #UXInstitute, #UXDesign, #OpinionX, #UXResearch, #ProductDesign
UXI (UX Institute) Original Podcast 2024.
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‘’Doing remarkable things can only be done at a place where you can be who you are, and have that freedom where you fit into that team and where all of the stuff you do is appreciated. ‘’ – Eelko Lommers.
Welcome to the UX Institute podcast, hosted by UXI founder Mark Swaine. This show is focused on the transformational journeys and learnings from inspirational UX and product leaders from all corners of the globe. In today’s episode, we hear from Eelko Lommers, group UX leader of giant Swedish multinational conglomerate IKEA. Some arising topics throughout include:- An introduction to Eelko Lommers and his diverse background.
- Why content creation matters.
- An insight into IKEA’s UX team structure and practices.
- IKEA’s practice of support-driven growth.
- Climate protection: embracing sustainability and supporting renewable energy.
- Competitive analysis: understanding your competitors.
- Learning from business insights and delivering value.
- Ikea’s culture and recruitment process.
‘’A lot of brands are about the customer journey, right? It’s the journey, journey mapping, all of these different touch points, and all of that, in a sense, it’s great. But it’s not about the journey because journeys are only how you move, but it’s the experience you actually remember, not the journey. And from that perspective, IKEA is rapidly maturing towards that.’’ – Eelko Lommers.
Resources:
https://www.ikea.comGet connected socially with Eelko Lommers:
https://www.linkedin.com/in/eelkolommers/
https://twitter.com/beamuze?lang=enGet connected socially with host Mark Swaine:
https://www.linkedin.com/in/markswaine
https://uxinstitute.com/
https://twitter.com/UX_UI_GuyUXI is a new user experience and design learning platform, offering user experience, product and design, mentoring, and courses and workshops for individuals, start-ups and company product teams. For more information, visit https://www.uxinstitute.com
This podcast is proudly produced in partnership with podlad.com
UXI (UX Institute) Original Podcast 2024.
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UXI speak to Michael Fitzgerald, co-founder of Interplay. Mark and Michael discuss the historic workflow pain that both designers and developers have faced working together building product, the inefficiencies and poor communication. The conversation opens up the realities of the lack of understanding / misinterpretation by developers as to how product screens should function and behave. And where Interplay sits to solve this workflow by having both devs and designers work from an org wide code generated design system, leaning ever so closer to the full stack design workflow delivery. Coded VS static prototyping is also discussed along with current tooling trends. Enjoy!
UXI (UX Institute) Original Podcast 2024.
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Mark Swaine founder of the UX Institute talks with Megan Kierstead, a seasoned senior UX Researcher about the realities of carrying out UX Research and how hard it can be. Megan and mark discuss how the lack of realistic and common effective ways of demonstrating insights, there impact and effect on product proposition and business lack greatly in day to day UX practice.
SHOW NOTES:
1. UX Research can be really hard and hold major responsibility for a ux practitioner to the success of a business or product.
2. Nobody prepares UX newbies for the realities and growing responsibilities of UX practitioners.
3. Online UX courses and bootcamps are typically very poor globally and do not educate the realties or soft skills required to be successful.
UXI (UX Institute) Original Podcast 2024.
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Mark Swaine CEO of the UX Institute is interviewed by Morgan Cummins of Talent Hub in this special one on one chat about the importance of the customers end to end journey and how experience design shapes each perception, interaction and post product experience.
UXI (UX Institute) Original Podcast 2024.
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