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This is part 2 of our interview with Mark Stouse, CEO of Proof Analytics and former senior marketing executive at huge companies like HP, Honeywell, and BMC Software. In this second part we get into the nitty gritty of marketing and marketing analytics. And if you're not into that, you'll still dig listening to this articulate and wise thinker. Enjoy!
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Mark Stouse is one of the world's leading marketers with senior global roles at HP, Honeywell, and BMC Software on his resumé. Today he is the CEO of Proof Analytics, a firm specialized in marketing analytics. In this first part of two, we talk about his background, about leadership, values, politics, and lot of other stuff leading up to where he is today. In part two we will get into the nitty gritty nerdy goodness of marketing analytics. Don't miss either!
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Emad Zand is the Chief Growth Officer at Northvolt, arguably Sweden's boldest startup in decades. In this first part of the two part episode on Emad, we cover the backstory leading up to his present position, his time at McKinsey, how he helped sell the family business, scaled up the one remaining company that nobody wanted to buy and sold it for a couple of hundred million, made some kick ass investments and eventually was recruited to Northvolt. An incredible story that with a lot of learnings about both business and life. You don't want to miss it. You just don't.
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Maja Brisvall is the co-founder of Quantified Planet, a non-profit organization that collects, analyzes and visualizes data to advance the United Nation's Global Goals. She's is also a person who hit Silicon Valley at a time in the 90's when history was truly made – meeting people like Tim Berners Lees (the creator of the world wide web!!!), Ray Kurzweil, and a bunch of other historical people. This episode contains a ton of great information on the collection and use of data, but also about entrepreneurship in general and the history of the internet. Tune in!
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Jacob Lovén is the co-founder and producer of not one, but two podcasts covering the digitalization of China. He has also become one of the few go-to experts on the subject and is heavily booked by company executives and politicians alike to advise and lecture on business, entrepreneurship, and development of this intriguing giant of a Country.
We cover entrepreneurship, business practices, culture, and many other aspects of China. Given his expert status, Jacob is just an amazingly humble and nice guy – plus he has a little bit of a Chris Martin-aura, doesn't he? Anyway, don't miss this episode. We tried to edit it down to an hour, but we just couldn't bear throwing away more of the fantastic original 2-hour conversation in the edit. Sorry, but it's worth it. Promise.
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So a well paid lawyer at a top tier law firm jumps ship to start an automated investment fund from scratch? That's a story we need to cover. Emilie Andersson goes into everything from entrepreneurial struggles to investment principles and her marketing philosophy. Overall we had a great time talking to Emilie and we are sure you'll have an equally great time listening. Check it out!
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Navin Thukkaram is an investor that has done north of $3 Billion in exits, personally raised a non-VC-round of $40 MUSD for his main investment Skykick, and is still the nicest guy you'll ever meet. He's gone to both Princeton and Harvard, is advising some of the world's biggest companies and most influential individuals on innovation, and always throws the most amazing parties. This episode contains som much valuable advice that you'll want to listen to it at least twice. It is also the first episode we ever recorded so it's a fun little throwback to our early days as rookie podcasters. Enjoy!
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Starting a new food retailer chain from scratch, competing with the oligopoly giants is basically suicidal. Still, Johannes Cullberg decided to do just that with his Whole Foods-esque high quality chain Paradiset. In this amazing David & Goliath-story, Johannes tells us the entire story, from his blitz-career at Lidl, to realizing he'd become an a-hole, to reconnecting with his values, and finally going on this crazy mission to bring us all better food. Do. Not. Miss. This. Episode. Possibly our best yet. And also – of course – don't forget to subscribe!
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Sara Wimmercranz is one half of the Venture Capital duo Backing Minds, a fund investing where most people wouldn't even consider looking. The result? Well – the success and fame of Backing Minds speaks for itself. Backing Minds is again a great example of where doing good for the world and creating massive economic returns are not in conflict, but but in fact mutually beneficial. We also talk about Sara's entrepreneurial roots in Småland (like the famous Ingvar Kamprad), entrepreneurial politics, and not least, that time when Sara stocked a truck full of cash to go shopping shoes in Europe.
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A lot of people call themselves serial entrepreneurs, but with Louise Fritjofsson, that title seems to actually be legit. After starting an the e-commerce business Popsox, the ad-tech business Ad Profit, and the health- and training app Vint, Louise is now launching a brand of plant based baby food in the US called Bla Bla Foods. HOWEVER, the first AMAZING interview was never caught on tape after Walter forgot to hit record, so this episode is a backup version we recorded afterwards. So, while the sound is not perfect and our performances as hosts questionable, Louise still provides so much value in this interview that you don't want to miss it. Check it out and see for yourselves. :)
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Jacob Rudbäck is the founder of Yepstr, a gamified hyper-local marketplace for teenage jobs like mowing lawns and babysitting. A former industrious teenager himself, and later a natural born entrepreneur, he found himself wanting to create the marketplace he always missed as a kid himself. We have to say that this episode is like listening to smooth peanut butter as Jacob is one of the most likable people we've met and has some very valuable experiences and advice to share with us about everything from politics to shit sandwiches to setting up option programs. Enjoy!
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In this episode, we talk to one of the world's premiere experts on influencer marketing, Aron Levin. Aron worked at King and Spotify before co-founding the influencer marketing company Relatable with offices in Stockholm, London, New York, and Los Angeles. This is a scaled down 1-hour version of a 3-hour conversation we had with Aron and we focus on influencer marketing but also cover Aron's super interesting experiences from negotiations with some of the world's richest and most influential people like Mark Zuckerberg, Starbucks founder Howard Schultz, and Uber Founder Travis Kalanick.
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Jenny Keisu is one of the founders of Summa Equity, a private equity firm that invests in companies in line with the UN's 17 sustainable development goals. In other words, where a good purpose is an integral part of the actual business model, and not just as a CSR-add on that is so prevalent today. We discuss a lot of things, among them the somewhat counter-intuitive insight that not only can you make money while saving the world, but making money can be a means of saving the world in its own right. Tune in to this fascinating episode to find out how.
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Konrad Bergström is the founder of Sweden's fastest growing company of all time, Zound Industries, that sold over twenty million Marshall and Urban Ears headphones and speakers over a ten year period. After recently being fired from Zound, Konrad embarked on a new entrepreneurial mission to save the seas with all electric boats with his company X Shore. In this episode, Johan Åberg struggles to keep his co-host Walter Naeslund and Konrad on track throughout the three hour recording as the two long time friends (23 years and counting) head off in different tangents, fueled by half a dozen bottles of natural wine. From this material, one hour of reasonably sane material could be distilled out in editing for your listening pleasure. A different episode for sure, but with tons of wisdom and extremely valuable business advice. You've been warned.
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In 2007, Kicki Theander founded the world’s first dinner-kit company Middagsfrid together with her husband Victor. Not only did their company skyrocket, they also had three kids and had moved into a beautiful home outside of Stockholm when Victor suddenly fell ill. It turned out to be bone marrow cancer, and the doctors gave him 6 months to live. In episode 4 of What’s in the Water we meet Kicki Theander to have a conversation about life, loss, and putting your life’s challenges into perspective. This turned into a profound episode that we kept talking about for days after recording it. Listen in and prepare to change your outlook on life and work.
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Stefan Ytterborn is the product- and branding genius founder behind the protective gear brand POC and more recently the all electric cross motorcycle Cake. In this long and super-dense episode we talk about building companies, selling companies, product design, branding, PR, and a lot more. If you're anything like us, you may end up listening to this more than once, because there is just so much pure gold in here for every entrepreneur and intrapreneur out there. So get your notepad out and get ready to learn!
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Walter Naeslund and Johan Åberg continue their mission to save the world through entrepreneurship. Fear is the number one inhibitor of entrepreneurship but can also be a motivational driver. We invited Sweden's most famous and colorful neuroscientist Katarina Gospic to dig deep into what fear is, how it relates to entrepreneurship, and what we can do to fight our fears and win. We also talk about politics, raising kids, and of course – the meaning of life.
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In the world premiere of What's in the Water we meet none other than the father of Candy Crush, Sebastian Knutsson. Candy Crush is the world's most downloaded mobile game with over 3 000 000 000 (!) downloads. We talk about the game, about Sebastian's secrets of business and creativity, and find out how Canadian TV came after him for destroying the sex life of Canadians.
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