Episoder
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We explore the best practices of the written SOP for small businesses with Neil Potter of Improving Your Small Business. Why are SOPs important, how do you start and how do you implement them. Listen in…
WESA Retail Roundup May 19, 2025:
Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Neil Potter of Improving Your Small BusinessPresented By: Western English Sales Association
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From closing a small retail space to recently opening a much larger store, Tara Roberts shares the evolution of her brand, her insights on retail, and what’s next for The Cold Cactus Boutique. Tune in to hear her inspiring story.
Hosts: Mike Donnell, Kacee WillbanksContact: Sophia Jagella, WESA Marketing SpecialistGuest: Tara Roberts co-owner of The Cold Cactus BoutiqueWebsite: https://coldcactusboutique.caFacebook: https://www.facebook.com/coldcactusboutique/Pinterest: https://www.pinterest.ca/coldcactus/Instagram: https://www.instagram.com/coldcactusboutique/
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Gabrielle Fournier from Arion Sellier France joins us to talk about working with Sponsored Riders. What works, what doesn’t? We go into detail on today’s Retail Roundup. Listen in…
WESA Retail Roundup May 12, 2025:
Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Gabrielle Fournier, Marketing and Sponsorship Director of Arion SellierPresented By: Western English Sales Association
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We’re joined by Nicole Nava James of Zona Girl Nava, a boutique brand expert and social media manager, to break down the most common social media mistakes retailers make and, more importantly, how to fix them.
WESA Retail Roundup May 5, 2025:
Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Nicole Nava James of Zona Girl Nava | Facebook | Instagram | TikTokPresented By: Western English Sales Association
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An inspiring conversation with PRCA Chief Marketing Officer Paul Woody as he discusses how the PRCA is expanding rodeo’s reach, embracing digital innovation, and strengthening connections across the western industry.
Hosts: Mike Donnell, Kacee Willbanks, and Sophia JagellaGuest: Paul Woody, Chief Marketing Officer Professional Rodeo Cowboys AssociationWebsite: www.prorodeo.comInstagram: https://www.instagram.com/prca_prorodeo/
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Jennifer Anderson shares how LovLeathers uses limited edition pieces to spark demand, sell out collections, and build a loyal following. From drop strategies to creating buzz on social media, you’ll walk away with fresh ideas to turn scarcity into serious sales.
WESA Retail Roundup April 28, 2025:
Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Jennifer Anderson of LovLeathers | Facebook | Instagram Presented By: Western English Sales Association
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Join us for a special Retail Roundup conversation with Lorinda Van Newkirk! Learn how to build stronger, more successful relationships with sales reps from someone who understands both sides of the table. Lorinda will share insider tips on communication, placing orders, handling challenges, and working together for long-term success. Don’t miss this opportunity to level up your retail partnerships! Listen in...
WESA Retail Roundup April 21, 2025:
Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Lorinda Van Newkirk of LuckyChuck.com | Facebook | Instagram | YouTube | TikTokPresented By: Western English Sales Association
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Recently elected WESA president Michael Anderson Chats About His Role
Hosts: Mike Donnell, Kacee Willbanks, and Sophia JagellaGuest: WESA president Michael Anderson - Website | Facebook
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What the alliance of marketing powerhouses FWV and Baker Bonner means for the Western industry.
Hosts: Mike Donnell, Kacee Willbanks, and Sophia JagellaGuests: FWV President David Gwyn and Baker & Bonner co-founder and CCO Rob BakerFind our guests at: bakerbonner.com or on LinkedIn, Instagram and Facebook
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Join us for this Retail Roundup, where we’ll explore the Path to Purchase—breaking down how online and offline experiences work together to influence customer decisions. Nicole Leinbach, globally recognized retail thought leader, author, professor and entrepreneur, will share insights on bridging digital and physical retail, optimizing customer touchpoints, and converting engagement into sales. Whether you're looking to enhance your e-commerce strategy, improve in-store experiences, or create a seamless shopping journey across all platforms, this session will provide actionable strategies to help you turn browsing into buying and customers into loyal brand advocates. Listen in...
WESA Retail Roundup March 10, 2025:
Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Nicole Leinbach Hoffmann of RetailMinded.com | Facebook | Instagram | YouTubePresented By: Western English Sales Association
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Lisa Stubblefield talks about the history and future of her business and her brand.
Hosts:Mike Donnell,Kacee Willbanks Colletti, and Sophia JagellaGuest: Lisa Stubblefield
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Power Hat Company’s founder Brandi Voth, began mentoring survivors of human trafficking in 2017. She quickly realized the need for businesses to create opportunities for these survivors to gain marketable business skills, references, and on-the-job training. She founded the company in 2020 to provide transitional employment to survivors. Since then, she has partnered with other usinesses to create economic empowerment for exploited, trafficked, and at-risk individuals worldwide. There is a lot to this story and Brandi joins us today to tell us more!
Hosts:Mike Donnell,Kacee Willbanks Colletti, and Sophia JagellaGuest: Brandi Voth of Power Hat Company - Facebook & Instagram
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Join us for a special Retail Roundup session featuring Natalie Zindani and Jessica Ross, the founders of Badcowgirl Co., a rising Western fashion brand based in Scotland. In this live conversation, retailers will hear firsthand from fellow retailers about the challenges and triumphs of launching a startup outside the traditional Western market.
From navigating the global equestrian fashion industry to leveraging trade shows like WESA for growth, this session will inspire, educate, and motivate. Learn how these bold entrepreneurs are carving out a unique space in Western fashion, why UK women are embracing the cowgirl aesthetic, and how community and industry connections fuel success.
WESA Retail Roundup February 10, 2025:
Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Natalie Zindani and Jessica Ross of Badcowgirlco.com | InstagramPresented By: Western English Sales Association
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How a Made in Montana company built a horsehair jewelry and accessory business border-to-border, coast to coast and across the ocean.
Wisdom by WESA Episode 143:
Hosts:Mike Donnell,Kacee Willbanks Colletti, and Sophia JagellaGuest: Brenda Siegfried, Sales Manager at Cowboy Collectibles Inc
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Doug Naylor joined Wrangler 24 years ago right out of college and has progressed up the ladder to his current position as Director of Key Western Accounts. He joins the show to talk about his career at Wrangler, what’s changed over the two and a half decades and his relationship with his customers.
Wisdom by WESA Episode 142:
Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia JagellaGuest: Doug Naylor, Director of Key Western Accounts at Wrangler
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Join us for "The Boot Retailer’s Playbook", a live interview with Jeremiah Craig, the western boots influencer and country singer. Whether you're a buyer, store owner, or marketer, Jeremiah will share invaluable strategies for boosting boot sales, creating engaging in-store displays, and effectively marketing your products. Discover how to choose the right styles, educate customers on fit, and leverage storytelling to enhance your brand. Don't miss out on this opportunity to gain expert tips and elevate your retail game!
WESA Retail Roundup December 16, 2024:
Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Jeremiah Craig | Website | Facebook | YouTubePresented By: Western English Sales AssociationTime Stamps:
02:24 - The Journey into Cowboy Boots
14:05 - Sizing Challenges in Cowboy Boots
20:02 - Exploring Video Content Strategies for Boot Retailers
27:54 - Understanding Boot Fit and Sizing
32:15 - Building Relationships in the Boot Industry
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Jennifer Palmer, founder of Cutting Up Show Blankets chats about this new product concept. Listen in...
Wisdom by WESA Episode 141:
Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia JagellaGuest: Jennifer Palmer, founder of Cutting Up Show Blankets | InstagramVisit the WESA WebsiteTime Stamps:
02:49 - The Journey of Jennifer Palmer's Business
10:37 - The Longevity and Care of Saddle Pads
13:14 - The Production Techniques of Authentic Blankets
20:10 - Emerging Trends in the Cutting Horse Industry
25:21 - Transitioning to New Ideas in Business
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Kelly Grindinger talks about the history of Kelly’s Market and the opening of a new Dallas Market Center showroom.
Wisdom by WESA Episode 139:
Hosts: Mike Donnell & and Sophia JagellaGuests: Kelly Grindinger -- Kelly's Market on the 15th floor of the Dallas Trade CenterVisit the WESA Website
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Join Nicole Leinbach Hoffmann, Founder of RetailMinded.com and author of Retail 101, for an essential session tailored to small retailers. Discover practical strategies from her book, covering marketing essentials, product curation, and effective business management. Learn how to create impactful marketing, build a compelling product selection, and adopt business practices that boost profitability. Gain actionable insights from one of retail’s most influential leaders to elevate your store's success in today’s dynamic market!
WESA Retail Roundup November 18, 2024:
Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Nicole Leinbach Hoffmann from Retail Minded | Facebook | LinkedIn
Presented By: Western English Sales Association
Time Stamps:
02:23 - Effective Marketing Strategies for Small Retailers
14:15 - Enhancing the In-Store Experience
17:46 - The Evolution of Consumer Experience
26:15 - The Impact of AI on Retail
32:56 - The Evolution of Retail Payments
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