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  • Episode 207 REMASTERED: Legal Marketing Done Right With Alexander Scott

    Episode 207 REMASTERED: Legal Marketing Done Right With Alexander Scott

    · World of Marketing

    Alexander Scott has quickly moved through the ranks of Foster Web Marketing. We’re re-releasing this episode to double down on the valuable information he provides for our listeners. At the time of the original recording, Alexander was a Senior Digital Marketing Strategist, but by the time the episode aired he had become our Director of Marketing Services. Now, a little more than a year later, he has earned the title of Chief Business Development Officer! This episode will explain why. Aside from treating his body well, he has treated our clients with the first-class service that has created tremendous growth for all companies that he comes in contact with. Learn more about the different approaches Alexander takes with his many clients in this episode of World of Marketing!

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - The Importance of a Marketing Team

    1:04 Introduction

    2:12 Alexander’s Fitness Journey

    6:11 Presentation: Helping Clients Succeed

    6:46 Baseline Digital Marketing

    9:22 Visibility + Gated Content = Leads

    11:57 Organic & Local SEO

    14:39 Marrying Content With Context

    22:32 Finding New Marketing Solutions

    23:07 On-Page SEO

    30:04 The FMW Marketing Services Team

    31:13 The Importance of a Marketing Team

    32:40 DSS: The Secret Weapon

    35:17 Closing Thoughts

    No law firm or podiatrist is the same. Each business requires a different approach to marketing and a unique marketing mix. If a marketer tells you a strategy is one-size-fits-all, then it’s time to find another marketer. What works for one practice utilizing its own resources in its specific market is surely different than what works for your mix of reputation, resources, and market size. Your practice’s growth is its own, and it’s time to handle it that way! Absorb how you can approach your marketing by watching or listening to Alexander’s presentation during this episode.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Alexander Scott of Foster Web Marketing

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

  • Episode 216 REMASTERED: Adaptability and Resilience in Podiatry With Nathan Ivey

    Episode 216 REMASTERED: Adaptability and Resilience in Podiatry With Nathan Ivey

    · World of Marketing

    Dr. Nathan Ivey comes from the Pacific Northwest and is from a family of 10. He got his podiatry degree from the California College of Podiatric Medicine in 1999. Eventually, the lack of sun got to him and his wife, so they uprooted and moved down to New Mexico, where he has been in practice ever since. His specialty is in rearfoot and ankle reconstruction, but he is also adept at using orthotics to correct issues that would otherwise require surgery. He is a business owner who is familiar with the stresses and obstacles involved in running a practice and taking over a practice. Over the years, he has built a sense of resiliency into his entrepreneurial style—something we can all learn from.

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - Obstacles in Taking Over a Practice

    1:17 Introduction

    4:44 Is There a Secret to Podiatry Growth?

    8:48 How Nathan Got Started

    11:50 Building Without a Guide

    13:28 Nathan’s Background Outside of Work

    14:34 Setting Up Shop in Albuquerque

    16:38 Obstacles in Taking Over a Practice

    21:00 The Necessity of Resilience

    23:45 Marketing Before FWM

    26:10 Modernizing Marketing With FWM

    30:50 Performance Improvements With FWM

    33:55 Flying From Practice to Practice

    36:29 Dealing With Social Anxiety

    41:26 Nathan’s Best Piece of Advice

    42:31 Nathan’s Daily Rituals

    44:58 Closing Thoughts

    You’d be hard-pressed to find a podiatrist, or any entrepreneur for that matter, that has a story quite like Dr. Nathan Ivey’s. His practice has been forged out of the trials and tribulations of moving several states away, taking over a practice, holding his own against hospitals, and actually having to fly across New Mexico to commute between two practices. His story is one of legend—and, like many legends, we can learn a lesson or two from it. This episode will explore the concepts of the ever-evolving landscape of entrepreneurship, marketing, and life in general.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Dr. Nathan Ivey of New Mexico Foot and Ankle Institute

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

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  • Episode 246: Legal Coaching for What You Really Want With Steve Seckler

    Episode 246: Legal Coaching for What You Really Want With Steve Seckler

    · World of Marketing

    Steve Seckler is a seasoned lawyer turned marketer and leadership coach for lawyers. He has also authored the book Think Like a Lawyer, Act Like an Entrepreneur, set to be published in 2025. Steve is an expert in teaching lawyers how to balance skepticism and risk aversion with the relationship-building skills needed to grow their practices.

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - The Power of Being Known

    1:04 Introduction

    1:56 Getting to Know Steve

    3:51 Steve’s Life Right Out of Law School

    6:16 Steve’s Experience in Lawyer Recruiting

    7:49 The Truth About Recruiting for Firms

    10:45 The Power of Being Known

    13:25 Discussing Steve’s Book

    15:55 A Lawyer’s Job: “Promote Thyself”

    18:42 What Sets Steve Apart From Competition

    23:00 Get Help That Gets You What You Want

    26:32 Wrapping Up

    A coach is there for you to figure out your goals. They are a mentor. As Steve puts it, they are a “reality check.” Not everyone knows what they actually want in order to achieve success, but that’s the first step. Reach out to Steve today to start your journey on figuring out what it is you need to find greater satisfaction in your life and profession.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Steve Seckler of Seckler Attorney Coaching

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

  • Episode 245: Coaching for the “Happy Lawyer” With Philippos Aristotelous

    Episode 245: Coaching for the “Happy Lawyer” With Philippos Aristotelous

    · World of Marketing

    Philippos Aristotelous is a coaching extraordinaire from Cyprus! His clients include business executives, law firm leaders, and organizations looking to improve their overall operations. In addition to one-on-one and group coaching sessions, Philippos is an active public speaker and the author of two books: The MARVEL of Happiness and The MARVEL of Engagement. His coaching philosophy is holistic, as he works to adjust clients' mindsets and lifestyles to better suit their goals and needs.

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - Conducting a Culture X-Ray

    1:00 Introduction

    2:18 Getting to Know Philippos

    4:08 The “Happy Lawyer” Paradox

    6:13 Philippos’ Coaching Philosophy

    10:43 Philippos’ One-on-One Coaching

    12:00 Philippos’ Group Coaching

    14:54 Conducting a Culture X-Ray

    17:41 How Philippos Gets Clients

    20:20 Reaching Clients on a Personal Level

    23:14 Finding an Entry Point

    25:57 What Philippos Does for Fun

    27:40 Past Law Firm Clients

    31:13 Wrapping Up

    We all need to strike a balance between the different facets of our responsibilities and well-being. Enter: Philippos. His work revolves around bringing happiness and fulfillment into clients’ lives. If something seems off-balance in your professional life or your overall outlook, contact Philippos today to learn more about how his program can help you reach a greater level of satisfaction in all that you do.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Philippos Aristotelous of Philarist.com

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

  • Episode 244: A Unique Spin on Legal Coaching With Lisa Fraley

    Episode 244: A Unique Spin on Legal Coaching With Lisa Fraley

    · World of Marketing

    Lisa Fraley is not your run-of-the-mill attorney. She’s held many titles and acclaims, but above all else, she’s considered to have “legal love.” With decades of legal experience under her belt, her journey is anything but conventional. Starting at a prestigious corporate law firm working in healthcare and bioethics, she evolved into a life coach in 2003 and a health coach in 2012 with 72 corporate wellness seminars under her belt in just over a year. Lisa’s passions have led to her being a Legal Coach¼ and Holistic Lawyer¼ in her own personal niche.

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - The Secret to Entrepreneurialism

    1:00 Introduction

    4:00 Lisa’s Background

    11:03 Lisa’s Mentors

    12:11 The Variety Found in Healthcare Law

    14:19 Practicing Law VS. Being a Coach

    17:03 How Lisa’s Coaching Program Works

    20:26 Teaching People How to Operate Online

    23:22 The Secret to Entrepreneurialism

    26:12 The Complexity of Healthcare Law

    29:13 Lisa’s Lack of Rituals and Routines

    31:07 The Craziest Thing Lisa’s Ever Done

    33:07 Who Lisa Finds Inspiring

    35:05 Lisa’s Book Suggestions

    26:50 Aligning Your Practice’s Chakras

    39:50 Wrapping Up

    Lisa Fraley’s coaching program aids online entrepreneurs, operations, and even other coaches through holistic legal education. Her clients discover what they need to know about the legal side of running a business. Get yourself and your business covered with legal protections by working with Lisa Fraley today!

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Lisa Fraley the Legal CoachÂź and Holistic LawyerÂź

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

  • Episode 212 REMASTERED: Connecting With Audiences Through Experience-Based Marketing With Carolyn Walker

    Episode 212 REMASTERED: Connecting With Audiences Through Experience-Based Marketing With Carolyn Walker

    · World of Marketing

    This episode of World of Marketing Podcast was originally released December 26, 2023.

    Carolyn Walker is the CEO and Managing Partner of Response, an independent marketing agency in New Haven, CT. Carolyn honed her skills over 20 years in senior management, building revenues and maximizing market competitiveness for multi-million and multi-billion dollar corporations. Today, she and Response develop cutting-edge marketing solutions to expand their clients’ reach into new markets by introducing new channels and opportunities to get the word out. She’s a champion of bold ideas, an agent of change, and a firm believer that marketing is not the savior but the amplifier.

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - Experienced-Based Branding

    1:04 Introduction

    3:40 Response Marketing

    6:37 Working With CorelDRAW

    7:47 Working With McAfee

    11:08 The Hackable? Podcast

    14:05 Attracting Big Brands

    15:38 Marketing Professional Services

    19:47 Experience-Based Branding

    20:58 Performance Marketing

    23:05 Experience and Memory

    27:06 Creating Excitement

    29:37 Developing a Branded Podcast

    36:00 Marketing Is an Investment

    37:27 Past Mistakes

    38:43 Mentors

    40:31 Podcast Recommendations

    41:23 Conference Recommendations

    43:22 Rituals and Routines

    47:51 Closing Thoughts

    Everyone knows the traditional marketing channels: website, video, social media, email, SMS, etc. When the world of marketing (nudge nudge) is as saturated as it is today, a bold idea like developing a new podcast or creating an emotionally engaging brand campaign to reach a completely new audience or shift your practice’s positioning could be the secret to success. This is Response’s specialty. If you want your business to punch above its weight class, we urge you to pay attention to what Carolyn has to say.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Carolyn Walker of Response

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

  • Episode 206: Local Visibility From Community-Based Marketing With Len Spada

    Episode 206: Local Visibility From Community-Based Marketing With Len Spada

    · World of Marketing

    Len Spada of Massachusetts’ Spada Law Group is a friend, a colleague, and an advocate for his community at large. While his practice is based just a short trip away in Chelsea, Massachusetts, this Boston-born personal injury attorney has built a reach that far surpasses state boundaries. Len has used community-based marketing not only to make a difference in his neighborhood but also to make a name for himself both locally and throughout legal marketing circles across the country.

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - Starting a Law Firm

    1:20 Introduction

    2:57 How Len Got Started

    6:00 Working With Insurance Companies

    7:53 Importance of Varied Experience

    9:37 Len’s Mentors

    12:04 Starting a Law Firm

    14:47 Rituals and Routines

    17:04 Podcast Recommendations

    19:17 Book Recommendations

    20:19 Len’s Past Mistakes

    23:53 Community-Based Marketing

    31:20 Closing Thoughts

    Community-based marketing is a form of community outreach in which you get your practice involved in events and causes around the neighborhood and local community. It’s an excellent way of getting your name out there when facing competition that may have more resources and years of practice than you. There is no doubt that if you want to succeed, you should start at the basics and community-based marketing is definitely the ABCs of building a local presence in the most impactful way.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Len Spada of Spada Law Group

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what sets us apart from everyone else.

  • Episode 243: Getting Back on Track in Business Development With Heather Moulder

    Episode 243: Getting Back on Track in Business Development With Heather Moulder

    · World of Marketing

    Heather Moulder is a former Big Law partner turned lawyer coach who traded in her $2.5M+ law practice to help lawyers build their ideal legal career around the lifestyle they actually want. Using her unique Rewire + Reconnect + Realign framework, Heather is known for helping clients 10x their performance while also reenergizing professionally.

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - Marketing for the Introverted Lawyer

    1:11 Introduction

    3:31 Thinking Like a Lawyer

    7:32 The Value of a Basic Understanding

    10:11 What Keeps Lawyers From Leadership

    13:53 Changes in Legal Business Development

    17:56 Marketing for the Introverted Lawyer

    22:10 The Value of a Good Mastermind Group

    27:12 Getting Clients Self-Sufficient Quickly

    30:13 Wrapping Up

    Heather’s company, Course Correction Coaching, understands the root feelings all lawyers share. They understand that most lawyers decide to enter the legal profession because they want to make a good living while doing something they feel makes an impact on the world around them. Course Correction Coaching—with its unique framework—takes attorneys’ success a step further to help them figure out a work-life balance that adds happiness to their list of successes. Reach out today to see how Heather and her team can make their own impact in your world.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Heather Moulder of Course Correction Coaching

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

  • Episode 242: Finding the Path Forward to Growth With Gary Mitchell

    Episode 242: Finding the Path Forward to Growth With Gary Mitchell

    · World of Marketing

    Gary Mitchell is a seasoned business coach that specializes in helping lawyers build the careers of their dreams. His entrepreneurial mindset and approach help empower traditional lawyers to think beyond traditional practices and embrace innovative strategies for success. His guidance and coaching are available to all through his company, OnTrac Coach.

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - Gary’s Philosophy on Helping Lawyers

    1:19 Introduction

    5:31 Gary’s Approach to Coaching

    8:21 How Gary Got Started

    12:59 When a Coach Is a Fractional CEO

    16:09 Staying Consistent Amidst Change

    19:00 Gary’s Philosophy on Helping Lawyers

    25:52 Taking Legal Coaching Digital

    27:28 If You Feel Stuck, There IS a Path Ahead

    30:41 Wrapping Up

    Since 2006, OnTrac Coach has been helping lawyers obtain more of what they want and need: time, freedom, control, fulfillment, and revenue. Their clientele consists of solo practitioners and senior partners at international firms, and the wisdom they’ve built over the years is available to you in three tiers: generalized legal coaching, group coaching, and 1-on-1 coaching with Gary himself. Be sure to check out their services and reach out today!

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Gary Mitchell of OnTrac Coach

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

  • Episode 241: The Power of Persuasion With Dr. Yaniv Zaid

    Episode 241: The Power of Persuasion With Dr. Yaniv Zaid

    · World of Marketing

    Dr. Yaniv Zaid, a.k.a. Dr. Persuasion, is many things: economist, attorney, business consultant, and public speaker. He uses his PhD in Law and his rich experience to guide government departments, private firms, and public organizations to success. Dr. Zaid is a globally recognized expert on public speaking, sales, marketing, negotiations, and persuasion. He also ranked third in the 2003 World Ranking of Public Speakers. Further, he’s authored eleven bestselling books and has been asked to speak to audiences worldwide.

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - Professional Services Need Psychology

    1:04 Introduction

    3:54 A Day in the Life in Israel

    5:17 Getting to Know Dr. Zaid

    8:48 Professional Services Need Psychology

    10:44 The Know-Like-Trust Model

    15:03 Important Aspects of Online Content

    19:22 The Value of Becoming an “Expert”

    25:38 American vs. Israeli Legal Fields

    28:08 Be Valuable, Keep Client Data

    28:48 Contacting Dr. Yaniv Zaid

    30:02 Wrapping Up

    Dr. Zaid’s profession takes him around the world to profess his knowledge and understanding of law, economy, and the basis of human psychology for everything we do in business. Be sure to contact him about any upcoming workshops and consultation opportunities!

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Dr. Zaid Yaniv AKA Dr. Persuasion

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

  • Episode 240: Reaching an Elite Performance With Deb Bilbao

    Episode 240: Reaching an Elite Performance With Deb Bilbao

    · World of Marketing

    Deb Bilbao is a globally recognized business coach and an executive mentor renowned for transforming the performance and mindsets of Olympic hopefuls, executive leaders, and CEOs. Over 1,500 business owners and executive teams at some of the highest-performing leading corporations have trusted Deb with business performance, growth strategy, and leadership team development. With a career spanning over 25 years, Deb combines unparalleled expertise in human performance with a passion for unlocking potential in every individual and organization she works with.

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - The Value of Living in the Moment

    1:08 Introduction

    3:09 Getting to Know Deb

    4:15 From the Field to the Courthouse

    10:10 An Overview of Law Firm Mentor

    12:08 How Law Firm Mentor Does Its Thing

    18:53 Overcoming Your Trained Limitations

    22:15 Law Firm Mentor’s Clientele

    27:31 Deb’s Best Client Experiences

    32:11 The Value of Living in the Moment

    37:38 Deb’s Background in Athletics

    39:38 Contacting Deb and Law Firm Mentor

    41:14 Wrapping Up

    Law Firm Mentor’s diverse team works with practices across all practice areas to train them in the practices needed to become multimillion-dollar businesses. In an exciting opportunity for all World of Marketing listeners, Law Firm Mentor is offering a free video course series called Getting Prospects to "Yes"! Listeners are also welcome to contact Deb and her team or stay up-to-date with Law Firm Mentor on Instagram, LinkedIn, YouTube, and Facebook.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Deb Bilbao of Law Firm Mentor

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

  • Episode 239: Finding Your Voice With Dia Bondi

    Episode 239: Finding Your Voice With Dia Bondi

    · World of Marketing

    Dia Bondi is a communications catalyst and author of Ask Like an Auctioneer: How to Ask For More and Get It. In her communications work, she coaches VC-backed founders, executives, and ambitious professionals to speak professionally when the stakes are high. After training as an auctioneer, Dia translated the strategies she learned from the fundraising auctioneering stage into a program, a TEDx Talk, and a book to help women ask for more in their careers and lives.

    Here’s a Glimpse of What You’ll Learn

    0:00 Introduction

    3:00 Dia’s Backstory

    8:43 What It’s Like Working With Dia

    16:39 Dia’s Greatest Client Experience

    22:07 Dia’s Ideal Clients and Workflow

    23:54 Providing a Structure for Your Voice

    27:11 Leaders’ Duty to “Lend Their Voice”

    28:34 How to Find Your Voice With Dia

    29:13 Wrapping Up

    Dia has worked with cities placing their bid for hosting the Olympics, Nobel Prize winners, and business leaders everywhere to figure out how to use their true voice to push the messages they need to drive success for themselves and their organizations. She has developed a structure to make her process accessible to anyone looking to highlight their true selves in their work and communication. Be sure to contact her online today and check her website for intensive course opportunities.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Dia Bondi of DiaBondi.com

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

  • Episode 238: The Cutting Edge of Law Firm Growth With Elise Holtzman of The Lawyer’s Edge

    Episode 238: The Cutting Edge of Law Firm Growth With Elise Holtzman of The Lawyer’s Edge

    · World of Marketing

    Elise Holtzman is an executive coach and consultant, a former practicing lawyer, and the CEO of The Lawyer’s Edge, where for the past 15 years she and her team have worked with law firms to grow thriving businesses by helping lawyers become better business developers and leaders. She is the creator of the Lawyers Making Rain program for law firms and the Ignite Women’s Business Development Accelerator for women partners and counsel. Elise speaks and writes frequently for lawyers and is the host of The Lawyer’s Edge podcast.

    Here’s a Glimpse of What You’ll Learn

    0:00 Introduction

    1:53 How Elise Got Started

    5:34 The Lawyer’s Edge vs. Other Coaches

    8:20 The Ignite Program

    12:50 How to Get Referrals

    17:01 Types of Coaching Clients

    18:48 Universal Law Firm Issues

    24:03 Trusted Relationship Referrals

    28:09 Client Experience vs. Client Service

    32:21 Legal Marketing Research

    34:39 Closing Thoughts

    The Lawyer’s Edge is a coaching, training, and consulting agency focused on building better law firms across the globe. It provides various professional growth programs and business development services that cater to the unique needs of its ideal clientele. The Lawyer’s Edge distills its deliverables down to several programs that teach and reinforce the soft skills lawyers need to make the transition from being solely an attorney to being a charismatic and effective business leader.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Elise Holtzman of The Lawyer’s Edge

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

  • Episode 237: Developing Well-Rounded Leadership Skills With Natalie and Gordon Loeb

    Episode 237: Developing Well-Rounded Leadership Skills With Natalie and Gordon Loeb

    · World of Marketing

    Natalie and Gordon Loeb are a power couple. Natalie is the Founder, Co-CEO, and a Leadership Coach at Loeb Leadership, while Gordon is President. Loeb Leadership is a preeminent leadership coaching and development company based in the United States with over 100 consultants across the U.S. and Europe.

    Natalie is an entrepreneur and a female business leader who brings over 30 years of experience in talent development, coaching, and training. She is recognized as a thought leader and innovator within the legal profession and other industries.

    Gordon is a trusted advisor to business and law firm leaders. As the President of Loeb Leadership, Gordon’s responsibilities include business development, marketing, financials, and client and consultant relations. Gordon helped grow Loeb from a single independent consultancy to a thriving company engaged in training and development, executive coaching, public workshops, organizational development and design, and student leadership development programs.

    Here’s a Glimpse of What You’ll Learn

    0:00 Introduction

    2:47 How the Loebs Got Started

    5:49 How Natalie Got Started

    9:31 Following Your Passion

    14:00 How Gordon Got Started

    17:57 Loeb Leadership’s Perfect Client

    20:48 What They Don’t Teach in Law School

    22:42 Attracting New Clients

    27:12 Coaching Process Walkthrough

    32:13 Lawyer Coaching & Law Firm Coaching

    36:07 Other Aspects of Coaching

    37:50 Loeb Leadership’s Lawyer Clients

    39:23 Succession Planning

    41:53 Keeping Great Coaches

    44:29 Coaching D.N.A.

    46:02 What’s Unique About Working With Lawyers

    47:35 Working With Loeb Leadership

    51:24 Wrapping Up

    Loeb Leadership seeks to build competence within their clients’ companies, not dependence on their coaching. Client success is a Loeb Leadership passion and each coach there takes pride in the results they deliver. Loeb Leadership strives to attract highly qualified coaches, facilitators and consultants across the United States and Europe–most of their team members have held executive positions and have direct experience in the very issues they help their clients solve. The company cares strongly about matching team members to clients to ensure the best fit.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Natalie Loeb of Loeb Leadership
    - Gordon Loeb of Loeb Leadership

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

  • Episode 236: Dominating LinkedIn With Tracy Enos

    Episode 236: Dominating LinkedIn With Tracy Enos

    · World of Marketing

    Tracy Enos is a LinkedIn coach extraordinaire! She has guided clients in over 200 industries through optimizing their LinkedIn profiles and turning them into generators for business and networking opportunities. In 2015, Tracy sustained severe burns in a freak accident, which led to five surgeries and a struggle with depression. Despite these challenges, she leveraged her network to keep her business afloat and thriving by way of LinkedIn—even generating $3000 in coaching fees while still in the burn unit. Today, Tracy works with business professionals and entrepreneurs who are serious about elevating their presence and impact by tailoring strategies that translate their expertise into visible, profitable outcomes.

    Here’s a Glimpse of What You’ll Learn

    0:00 Introduction

    1:50 Tracy’s Accident

    4:25 LinkedIn Achievements

    6:16 Using LinkedIn as a Lawyer/Doctor

    8:27 Story-Driven Marketing

    12:56 Optimizing Your LinkedIn Profile

    15:13 Importance of Referrals

    18:41 Tracy’s Current Clients

    21:21 Worst Mistakes to Make on LinkedIn

    23:17 Maintaining Client Focus in Marketing

    27:26 Content and Lead Generation

    29:15 Building Relationships on LinkedIn

    32:43 Lifelong LinkedIn Connection

    41:02 Wrapping Up

    41:58 www.TheUltimateProfileChecklist.com

    Tracy’s work keeps her up to date on the latest improvements and innovations coming out of LinkedIn. She understands the platform’s value as a B2B and networking source. Her step-by-step guide and coaching sessions will teach you how to juice LinkedIn for more than you knew was possible. Discover the secrets of LinkedIn and what you may be doing wrong with your professional social media presence by getting in touch with Tracy today!

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Tracy Enos, LinkedIn Expert Advisor

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

  • Episode 235: Creating Memorable Accessibility With Paul Faust

    Episode 235: Creating Memorable Accessibility With Paul Faust

    · World of Marketing

    Paul Faust is unlike any other. He is the president and co-founder of RingBoost.com, a vanity phone number supplier for businesses, that has worked with some of the biggest names in the industry. Paul is also a filmmaker with releases on Amazon, Netflix, and other streaming platforms! (You may have even seen him on an episode of The Office!) With a life as far-reaching as Paul’s, you’re in for an insightful and wise conversation on this episode of the World of Marketing Podcast.

    Here’s a Glimpse of What You’ll Learn

    0:00 Introduction

    2:24 Paul’s Business Mentality

    3:59 How Paul Got Started

    5:25 Every Market Is Different

    7:46 Discussing AI

    12:10 How to Market Phone Numbers

    16:59 Being Accessible for Potential Clients

    18:35 Best Phone #’s Paul Has Put Out

    21:58 Breaking Routine

    25:13 Importance of Intake

    29:53 Importance in the Legal & Medical Fields

    33:56 Conference Recommendations

    45:11 Working in Film

    51:03 Wrapping Up

    RingBost.com caters to various players in multiple industries, including law firms and health and wellness organizations. The value of a memorable phone number is still alive and well today. It’s a major aspect of offline branding and marketing. Recount the seemingly endless billboards, bus ads, commercials, and more promoting local businesses with a vanity phone number. After all, you decide the logo, brand colors, intake processes, and even who works for you. Why shouldn’t your phone number be the same way? Take full control of your branding and stand out with a RingBoost vanity phone number.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Paul Faust of RingBoost.com

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

  • Episode 234: The Power of Boutique Law Firms in Digital Marketing

    Episode 234: The Power of Boutique Law Firms in Digital Marketing

    · World of Marketing

    Simone DeLoach is the marketing director for DeLoach, Hofstra & Cavonis, PA, a firm with three offices throughout the Tampa metropolitan area. Simone has worked directly with the Foster Web Marketing team since 2016. Under her management, DHC’s digital marketing has improved significantly—and it’s thanks to her dedication to multi-platform marketing, including newsletter communications, video marketing, website performance, and user experience. Her expertise in the field is a valuable asset in helping DHC constantly innovate and create results that matter for clients throughout the country.

    Here’s a Glimpse of What You’ll Learn

    0:00 Introduction

    2:06 About Simone and DHC Law

    5:43 Working With a Team of Specialists

    9:32 The Value of Staying in Contact

    13:08 Redesigning and Tweaking Your Website

    17:07 How FWM Stands Out From the Crowd

    20:18 Be Honest, Invest, and Delegate

    24:38 Wrapping Up

    DeLoach, Hofstra & Cavonis, PA, primarily handles personal injury cases, estate planning, probate, elder law, real estate and association law, as well as all manners of litigation. They pride themselves on their boutique approach to law for their clients within Florida. They also have a robust and experienced array of referral partners for prospective clients who have needs outside of their regions of expertise. Be sure to check out their team online through their website, YouTube channel, and social media!

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Simone DeLoach of DeLoach, Hofstra & Cavonis, PA

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

  • Episode 233: Calling in the CFOs With Brooke Lively

    Episode 233: Calling in the CFOs With Brooke Lively

    · World of Marketing

    Brooke Lively is founder and president of CathCap, a fractional CFO service provider focusing on lawyers and their law firms. Brooke has been named one of the Top 25 Women to Watch, one of Diversity Journal’s Women Worth Watching, and one of Fort Worth’s CFOs of the Year! She is an international speaker and best-selling author with two books under her belt.

    Here’s a Glimpse of What You’ll Learn

    0:00 Introduction

    2:05 How CathCap Got Started

    3:44 What Do Fractional CFOs Do?

    8:05 CathCap’s Ideal Clients

    9:14 A Case Study on How CathCap Works

    13:40 Understanding the Value of a True CFO

    17:24 Book Alert: Exit On Top by Brooke Lively

    22:25 The Key to Valuing a Law Firm

    30:21 Me Inc. vs. A Branded Company

    35:00 What Profit Actually Consists of

    36:18 Wrapping Up

    CathCap has served up top-tier CFO services to businesses of all sizes for over a decade, with a particular interest in helping attorneys grow and scale their firms like proper businesses. The company has built a strong expertise with all practice types, but they’ve also earned a particular popularity among personal injury and immigration firms. CathCap’s commitment to empowering businesses through strategic financial leadership helps their clients redefine their status quo and helps founders build practices they can later sell or hand off confidently.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Brooke Lively of CathCap

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

  • Episode 232: Keep Law Firm Growth Interesting With Stephanie Everett

    Episode 232: Keep Law Firm Growth Interesting With Stephanie Everett

    · World of Marketing

    Stephanie Everett is CEO of Lawyerist, a major league coaching program for lawyers that is dedicated to improving its members’ lives through growing and sustaining a healthy business. She also hosts the popular Lawyerist Podcast, which is geared toward improving the workflow of law firms. On top of this, Stephanie has co-authored the bestselling book, The Small Firm Roadmap Revisited.

    Here’s a Glimpse of What You’ll Learn

    0:00 Introduction

    2:12 How Stephanie Got Started

    4:10 Deciding to Leave Big Law

    5:41 Creating the ‘Lawyerist Podcast’

    7:15 What Stands Out About Lawyerist

    10:20 Process of Coaching Lawyers

    15:39 Coaching Different Kinds of Lawyers

    18:15 Biggest Client Success Stories

    22:05 Stephanie’s Mentors

    23:24 Daily Rituals and Routines

    25:20 Wrapping Up

    Lawyerist is a team of veteran legal professionals, tech enthusiasts, and business coaches dedicated to the improvement of lawyers’ lives and wellbeing in and out of the office. Their resources and expertise are effectively endless as they provide what you need to know about running your firm and getting more out of it. This isn’t a program that will tell you to simply charge more and work less. Instead, they work with you to develop solutions to your problems that keep work interesting. Check out the Lawyerist team today.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Stephanie Everett of Lawyerist

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

  • Episode 231: Becoming “That” Lawyer With Steve Fretzin

    Episode 231: Becoming “That” Lawyer With Steve Fretzin

    · World of Marketing

    Steve Fretzin is driven, focused, and passionate about helping attorneys reach their full potential. Over the past 17 years, he has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice.

    Steve is regarded as the premier coach, skills trainer, and keynote speaker on business development for attorneys.

    Here’s a Glimpse of What You’ll Learn

    0:00 Introduction

    1:47 How Steve Got Started

    3:20 Sales-Free Methodology

    5:34 Importance of Legal Marketing

    7:17 Steve’s First Client

    10:06 Niche Legal Fields

    12:36 Successful Lawyer Training

    17:42 Steve’s Biggest Success Stories

    21:37 Steve’s Biggest Mistakes

    23:55 Managing Legal Wear & Tear

    28:00 Steve’s Mentors

    30:40 Daily Rituals and Routines

    32:20 Wrapping Up

    Fretzin, Inc. has 15 years of experience coaching lawyers through their careers. They provide the tools, coaching expertise, skill sets, and advisory services you need to establish consistently strong years of success in your firm. Discover the secret to their “Sales-Free Selling” program to see how you can improve your results with them. Enjoy your career and become that lawyer with Fretzin.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Steve Fretzin of Fretzin, Inc.

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

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