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Join us for an insightful conversation with Nurit Gazit, Director of Product Management at Beti, as we explore the intersection of AI, UX writing, and the construction industry. In this episode of the AI Experience podcast, Nurit shares how Beti, a software company specializing in construction site management, is leveraging AI and professional UX writing to revolutionize communication in the building sector.
Discover how Beti is tackling unique challenges in safety, quality, and efficiency on construction sites through innovative software solutions. Nurit discusses the company's journey from a startup to an established player, including their expansion from Israel to the US market and the complexities of product localization.
Learn about Beti's strategic decision to collaborate with UX writing professionals and their development of an AI-powered tool for implementing UX guidelines.
Nurit offers valuable insights on balancing user needs with business objectives in specialized industries and provides tips for aspiring UX writers looking to make an impact.
Whether you're interested in AI applications, UX design, or the evolving landscape of construction technology, this episode offers a blueprint for building better user experiences in complex industries.
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Yael Ilani, a ux writer from berlin, had spent her last day of homeland vocation sharing some of her knowledge and experience with us:
Why does it require more work and creativity to use fewer words as a ux writer?What does the future hold for content and ux writers? are they all gonna be replaced by machines and AI?How did ux writing affect her understanding of the product's design process?Follow Yael's work here
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Introduction to Tricia Hingpit, a freelance UX writer who owns her own agency.Hear how she rose from junior content writer to agency owner.How Tricia onboards her clients and her process for demonstrating the value of content and UX writing.How to determine which clients are one-timers and which will become retainer clientsStrategies for expanding her menu of services to include UX research and more.Knowing how to put an actual price on your services as a freelance UX writer.Methods of project management that have helped Tricia and her clients find happinessHow Tricia has used Notion, Slack, and automations to communicate effectively with clients throughout projects.Pro tips about meaningful communication and trust building.Knowing when a client just isn’t a good fit and how to gently fire themTips for maintaining a demanding work schedule and a life beyond work.
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Introduction to Michal Kessel Shitrit, localization and UX writing specialist.Michal's journey from translator to UX writing and localization expert.Discussion on the role of communication between content creators and translators.Challenges in localization: lack of context and constraints in content creation.Emphasis on the importance of UX writing skills for translators.Approaches to structuring localization processes in various company sizes.Benefits of working directly with linguists or localization managers.Overview of popular localization tools like Localize, Phrase, and CrowdIn.Integration of these tools with design platforms like Figma.The impact of AI and machine translation on improving localization efficiency.The necessity of human involvement for quality assurance in localization.Tips for planning a localization project, considering language requirements and feature prioritization.Iterative approach to localization and adapting to changing needs
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We covered:
How to use AI in your UX process.What are the different opportunities for UX writers and designers with the rise of AI products.What other events in history were similar to the AI revolution.trategies for integrating AI into user research and testing.The impact of AI on user interface design trends.Ethical considerations in AI-driven design choices.Predicting user behavior with machine learning and its effects on UX.The role of personalization in UX as powered by AI algorithms.Balancing human-centric design with AI automation.The future of UX professions in the age of AI advancements.For more about UX and AI take our free AI for UX course
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We Talked About:
The importance of having both design and UX thinking skills in any project.Her journey into product design and how to emphasize the value of real-time user feedback.Her experience on Survivor.Potential challenges in future UX, such as virtual reality and wearable tech, along with the merging of technology into everyday objects.Check out our free UX writing course:
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And our brand new AI for UX course:
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Amanda Bridge shares her journey into UX writing, starting at Procore Technologies and later joining HubSpot as a senior content designer.Challenges of setting up a UX writing discipline within a large team and starting from scratch are discussed.Amanda's impactful work on HubSpot's Academy product to improve course applicability is highlighted.The potential impact of AI on UX writing is explored, with Amanda believing that AI will take over copywriting tasks, allowing content designers to focus on strategy and conversation within features.AI writing tools like Writer's Figma plugin are introduced, enabling content designers to add terms and snippets, promoting system-wide thinking in design and creating content consistency.The benefits and challenges of being embedded in specific product teams at HubSpot are discussed.Factors to consider when hiring a content designer, such as company size and product complexity, are mentioned.To enhance collaboration with designers, Amanda suggests content designers take an Intro to Product Design course or watch YouTube videos on design principles.The importance of content designers knowing how to work with design tools and manage copy within those tools is emphasized.The central theme of the episode, "Advocating for Your Content" encourages content designers to champion their craft and promote the value of content design within their organizations.
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Amanda Bridge: https://www.linkedin.com/in/amandabridge/
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Guest Jaime Walke, a principal UX writer and content designer at Booking.com, sheds light on his journey in the tech world, his role at Booking.com, and the company's pioneering work in UX writing. (01:22)
Jaime shares insights into the growth of the UX writing team at Booking.com, from a small team of 7-8 members to a flourishing team of nearly 80. (01:58)
The duo discuss a project at Booking.com called A11y, which is dedicated to making products accessible for everyone and complying with legal standards. (03:24)
Jaime Walke emphasizes the ethical considerations around accessibility, and its potential business benefits, given the increased buying power of people with accessibility needs. (19:14)
Jaime Walke talks about his role in creating an inclusive screen reader experience for users, and why UX writing plays a crucial role in promoting accessibility. (23:39)
Free UX Writing Course: https://course.uxwritinghub.com/free_course
Free AI for UX Course : https://course.uxwritinghub.com/free-course-ai-for-ux
Check out the UX Writing Academy: https://uxwritinghub.com/join-the-ux-writing-academy/
Follow Jaime: https://www.linkedin.com/in/jaime-n-69746419/
Booking.com's UX Writing Medium blog: https://medium.com/booking-writes
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Key Points
The conversation begins with an introduction of the UX Writing Hub and its resources, including a blog, a podcast, a weekly newsletter, and courses with AI components. (00:24)Nick Babich, a UX consultant and influencer, shares his approach to product design and his passion for sharing valuable information with the design community. (01:22)Nick discusses the role of AI in his design process, particularly how he uses GPT for user research, ideation, and prototyping. He shares how GPT helps him speed up his design process and prototyping. (01:58)The conversation shifts to the use of AI tools like Mid Journey and Stable Diffusion in design. Nick shares his experience with these tools and how they have impacted his design process. (03:24)The importance of UX writing in the era of AI is discussed. Nick believes that UX writing will be a top skill in the next decade as the quality of prompts has a direct impact on the output that AI tools produce. (19:14)Nick shares his content strategy, which involves identifying challenging tasks, finding solutions, and sharing these resources with the community. He encourages others to share their work and not be afraid of criticism. (23:39)Links
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Your host, as always, is me, Yuval Keshtcher.
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Join our free ux writing course:
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Content designer Ilana Zholobovsky talks about how networking, books and AI can help people get into UX writing.
The tech job market has taken a hit, but there are still opportunities out there. Ilana shares her best tips for those who are looking for a UX writing job or are trying to break into the field. We chat about:
The importance of networking and how to do itFreelancing as a way to gain experienceDifferent ways of reading booksCollecting words and phrases around youThe current status of AI toolsLinks
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Ben Pines, the Director of Content at Wordtune, is optimistic about the future interaction between people and chatbots.
Wordtune is an AI writing tool that helps writers refine, tweak, shorten and expand their copy. The new extension Spices introduces fact-checking and source tracking for AI-generated content.
Ben joined the podcast to talk about the next wave of writing. We chat about:
The current AI hype and what might happen nextThe importance of UX and how it can make a differenceWhy AI will be a great thing for some writersHow AI may affect content marketingLinks
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