Episodes
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5 Tools That Transformed Our Real Estate Business (ManyChat, CRM, AI + More)
In this Agents Without Borders episode, we share the tools that most impacted our real estate businesses and how agents can use them at a basic level and build from there.
We highlight ManyChat for automating Facebook/Instagram DMsâespecially using listing sneak peeks where prospects drop a keyword, receive templated info, and are asked if they want to tour, generating about two clients per campaign with strongest ROI on Facebook. We stress adopting a CRM (like Follow Up Boss) to capture notes, automate follow-up and event emails, and avoid missed touchpoints, noting Desi went from 24 to 89 deals after implementing a CRM. We also recommend using a calendar with time blocking, leveraging AI/ChatGPT for listing descriptions, social ideas, employee conversations, role-play objection handling, slide decks, and photo season changes, plus shared phone notes for team coordination.
00:00 Welcome and Setup
00:27 ManyChat Lead Machine
01:27 MiniChat Basics and ROI
04:07 CRM That Scales
06:02 Calendar and Time Blocking
07:14 AI for Real Estate
12:07 Notes and Team Sharing
13:19 Smartphone as Hub
15:19 Recap and Call to Action
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Habit Stacking Tips for Realtors | Agents Without Borders
In this Agents Without Borders episode, Desi and Elizabeth discuss why âhabitsâ are replacing âconsistencyâ as the focus, and how realtors can build success through small, repeatable actions and habit stackingâattaching a new habit to an existing one using an âafter blank, I will blankâ formula.
They share examples like aiming for 20 conversations a day, reviewing yesterdayâs texts while drinking coffee to update the calendar, and sending two check-in messages to past clients using scheduled texting (including iPhone scheduling and Follow Up Boss scheduling via browser) to avoid early-morning sends.
They also talk about building personal habits like breathwork for stillness and a morning gratitude journal, and explain that habits feel more forgiving than all-or-nothing consistency, creating momentum through the compound effect and strengthening confidence by keeping promises to yourself.
00:00 Welcome and Topic
00:27 Habits Buzzword Shift
01:09 Daily Habits and Stacking
01:54 Coffee Based Stacks
03:14 What Is Habit Stacking
04:32 New Habits to Build
06:16 Motivation vs Systems
08:28 Compound Effect Wins
09:48 Tiny Habits Examples
10:26 Tools and Next Episode
10:55 Create Your Own Habits
11:29 Comment Prompt and Wrap
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Missing episodes?
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How Toni Closed 60+ Real Estate Deals Solo (No Team) with a Servantâs Heart & Simple Daily Routine
This episode features Toni, a Twin Falls, Idaho agent who transitioned from 20 years as a nurse to nearly nine years in real estate and closed over 60 deals in one year with no team while raising three kids, including twins.
She attributes her success to prioritizing client care, confidentiality, and a âservantâs heartâ over commissions, focusing on making clients feel heard and supported throughout their journey. Toni shares her strict daily routineâmorning workout, family time, then two hours of thank-you cards and relationship-based callsâand explains her organic, intuition-led follow-up system using a small notepad rather than a CRM.
She discusses time blocking even while traveling, her goal to host small client/community events with a focus on better serving the local Hispanic community, and books shaping her mindset, including The Go-Giver, Ninja Selling, and Tell Me More.
https://www.instagram.com/twrealtyid/
00:00 60 Deals No Team
00:47 Meet Toni The Powerhouse
01:28 Client Care First
02:25 From Nursing To Real Estate
04:27 Early Builder War Story
06:05 Routine For 60 Deals
09:16 Follow Up Without A CRM
11:12 Servant Heart Mindset
12:14 Events And Intentional Growth
14:32 Books That Shaped Her
16:29 Mom Life Business Freedom
18:09 How To Connect With Toni
18:59 Final Thanks And Wrap
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From Losing It All to Living on Purpose: Lucy Quiñonesâ Reinvention Framework for Realtors
Lucy Quiñones, a first-generation immigrant from MedellĂn, shares how real estate transformed her lifeâfrom buying her first home at 21 to building the first Latin American team in her area, partnering to open a Century 21 company in 2005, and then enduring the 2008 crash that shrank her brokerage from 125 agents to 19.
She explains how hardship pushed her to expand into property management, later exit her 20-year company in 2019 to pursue a bigger mission, and launch a Latina-owned real estate and business academy in 2020 by moving classes to Zoom.
Lucy emphasizes coachability, the âspaghettiâ resilience analogy, and living by purpose over profits after facing death three times during a 15-day hospital stay in 2021. She outlines her reinvention stepsârediscover, redesign, reinvent, reposition, relaunchâdescribes her Winners Wednesday Productivity Bootcamp (45 weeks, aiming for 50), and advises struggling agents to avoid isolation and surround themselves with support.
https://www.instagram.com/coachlucyq/
00:00 Success Rethink
01:06 Meet Lucy Q
02:03 Immigrant Dream Roots
05:22 Real Estate Breakthrough
07:42 Crash And Comeback
10:22 Spaghetti Mindset
15:33 Purpose Over Profits
21:26 Academy And Impact
22:53 Winners Wednesday
25:41 Advice And Wrap Up
27:05 Host Takeaways
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Collaboration Over Competition: 5 Simple Ways Realtors Can Win Together
In this Agents Without Borders episode, Elizabeth and Desi discuss shifting from scarcity and competition to abundance through collaboration, sharing five practical ways realtors can work better together.
They encourage sharing real lessonsânot just winsâsuch as sending voice memos with scripts that worked or explaining how you solved a transaction problem so others can learn.
They suggest âsaving a seatâ by repeatedly inviting other agents to masterminds, watch parties, and events to build relationships and uncover opportunities. They introduce âsocial opens,â where agents are invited to a new listing to create social content and even learn tools together, benefiting both agents and sellers.
They emphasize being a resource by offering tips during transactions and learning both directions, and they close with the power of genuine compliments to warm conversations and create a positive ripple effect.
Ready to be limitless? Come join us in Saskatoon on April 24th for the Limitless Real Estate Conference. https://awb.myflodesk.com/q9dlrxgf01
00:00 Why Collaboration Wins
00:21 Welcome and Big Question
00:58 Five Collaboration Habits
01:52 Share Lessons Not Wins
03:28 Save a Seat Invite Often
04:31 Social Open Content Party
05:37 Be a Resource Both Ways
07:42 Compliments Create Momentum
08:30 Recap and Call to Collab
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AI That Answers Your Calls: Denver Realtor Yamili Quezada on Jobi AI, Scaling Real Estate & Never Missing a Lead
In this Agents Without Borders episode, Elizabeth and Desi interview Denver-based real estate agent and entrepreneur Yamili Quezada, who started in wholesaling and house flipping, ran a resurfacing company for eight years, and became licensed in 2021. Yamili shares why wearing multiple hats can limit growth and how that led her to launch Jobi AIâan AI phone assistant that answers calls, captures and tracks leads, asks scripted qualifying questions (buy/sell/invest/agent), books appointments directly onto an agentâs calendar, and sends confirmations, reminders, and Zoom links, with an option to transfer callers to a human.
She explains that Jobi is customizable, can use different voices, is trained to be warm and transparent that itâs AI, and pushes call data and recordings into a CRM to review outcomes like hang-ups and bypass requests. The conversation highlights realtor takeaways: speed-to-lead matters because missed calls can mean missed deals; systems and delegation (including AI) help agents scale without the stress of hiring, training, and firing; focus time on highest-producing activities and client-facing service; and use AI to reduce routine tasks so agents can strengthen the personal connection. Yamili also shares her personal goal to raise one million dollars within two years to support causes she cares about, enabled by increased efficiency and service capacity.
Learn more about Jobi ai and get to know Yamili here:
https://getjobi.ai
https://www.instagram.com/yamili_quezada/
00:00 Welcome to the Show
00:19 Meet Yamili Quezada
02:23 From Flips to Agent
04:43 Why Build Jobi AI
05:52 Jobi AI Explained
06:58 Desi Joins In
08:36 Building the AI Team
13:08 How Jobi Handles Calls
15:16 Marathons and Million Mission
16:47 AI Adoption and Concerns
21:46 Human Touch vs AI
26:52 How to Find Yamili
27:42 Final Thanks and Wrap
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In this inspiring episode of Agents Without Borders, we sit down with culinary artist turned real estate agent, Jessica Ozuna from Boise, Idaho. Jessica shares her unique journey from working in Michelin-starred kitchens to creating her innovative children's cooking program, Taste Buds. Discover how Jessica successfully integrates her passion for culinary arts into her real estate business, emphasizing the importance of relationships over transactions and providing 'Michelin-star' service in every aspect of life.
Key takeaways include: utilizing personal passions to generate business, the importance of setting boundaries, the power of neurolinguistic programming (NLP) for mindset shifts, the value of surprise and delight in client relations, and practical advice for newer agents or those needing a business jumpstart.
Tune in to learn how Jessica's unique approach can inspire and elevate your real estate career.
https://www.instagram.com/ozuna.real.estate?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
00:00 Introduction to Jessica Ozuna
01:40 Jessica's Culinary Journey
03:06 Transition to Real Estate
04:10 Combining Passions: Taste Buds and Real Estate
08:22 NLP and Personal Growth
13:03 Balancing Motherhood and Career
18:41 Building Relationships in Real Estate
25:24 Vision Board Party and Client Engagement
29:38 Final Thoughts and Advice for Agents
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In this episode of Agents Without Borders, Elizabeth and Desi discuss the pivotal moment that transformed their real estate careers: choosing to embrace collaboration over competition.
Drawing from their combined 30+ years of experience, they reflect on the isolation they initially faced in a competitive industry and how seeking out supportive partnerships changed everything. From debunking the myth of the 'lone agent' to emphasizing the importance of finding your tribe, they provide actionable insights on how to foster a collaborative community.
Whether you're struggling with loneliness in your career or seeking ways to enhance your real estate business, this conversation offers invaluable advice and encouragement.
00:00 Introduction to Collaboration in Real Estate
00:39 Reflecting on Years in Real Estate
02:28 The Loneliness of Early Real Estate Careers
03:22 The Shift Towards Collaboration
06:52 Personal Life and Real Estate: A Balancing Act
09:35 Finding Community and Overcoming Loneliness
13:25 The Power of Collaboration and Community
22:15 Concluding Thoughts on Community and Success
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Breaking Barriers in Real Estate: A Conversation with Brooklyn Kalista
In today's episode, we speak with Brooklyn Kalista, a trailblazer in the Canadian real estate industry and the youngest president of a real estate board in Canada. Brooklyn shares her incredible journey from a young broker to a visionary leader and business owner. Discover how she overcame challenges, balanced motherhood with a demanding career, and inspired others through her story of perseverance and success. Key takeaways include tips on leadership, the importance of community, habit stacking, and maintaining a healthy relationship with failure. Don't miss this inspiring conversation filled with actionable advice for realtors and entrepreneurs alike!
00:00 Introduction to Today's Episode
00:01 Meet Brooklyn Kalista: A Real Estate Powerhouse
01:01 Brooklyn's Early Career and Personal Journey
02:31 Challenges and Triumphs in Real Estate
04:38 Brooklyn's Personal Life and Career Decisions
12:28 Overcoming Personal and Professional Obstacles
18:52 Reflections on Failure and Success
22:28 The Changing Landscape of Real Estate
24:29 Navigating Motherhood and Career
26:11 Breaking the Mold in Real Estate
27:42 Balancing Family and Work
30:43 Leadership Journey in Real Estate
34:51 Books and Podcasts for Personal Growth
38:32 Advice for Aspiring Agents
43:52 Conclusion and Contact Information
44:19 The Power of Community and Collaboration
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Building a business on Kindness: A Conversation with Kat Sellis on Systematizing Giving Back
Join us as we sit down with Kat Sellis, the inspiring leader of the Good Agent Team in Northern California. In this episode, Kat explains how she's instilled a culture of giving back within her 40-agent team, turning acts of kindness into a system rather than a sporadic event. Learn about creative ways to give back, such as turning unused blow dry appointments into gifts for women's shelters and mentoring foster teens. Discover her philosophy of starting each day with âWho can I help today?â and the importance of testing new hires for altruism. Gain insights on how to make community involvement an integral part of your business, and why isolation is the loneliest part of real estate.
Don't miss this heartwarming and motivational discussion, filled with practical tips and inspiration for realtors to implement in their own communities.
https://www.instagram.com/ms.kat.sells/
00:00 Introduction to Kat Selliss and the Good Agent Team
00:42 Kat's Philosophy: Making Giving Back a System
01:43 Building a Team of Kindness and Altruism
04:13 Innovative Community Initiatives
07:00 Personal Stories and Impact
10:37 Advice for Aspiring Agents
13:40 The Power of Community and Connection
17:52 Final Thoughts and Contact Information
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Jessalyn Wanlim's Journey: From Acting to Real Estate and Building a Community
In this episode of Agents Without Borders, we sit down with Jessalyn Wanlim, a talented actor and real estate agent. Jessalyn shares her inspiring journey from Canada to the United States, discussing her dual citizenship, her career transitions from acting in New York and LA to real estate, and her move to Nashville. Jessalyn provides valuable insights into her success in leveraging social media, particularly Instagram, to build her real estate business and connect with clients. She also introduces her new project, 'The Content Hump,' aimed at helping real estate agents create consistent and authentic content. Tune in to learn about her strategies, experiences, and tips for realtors, and to be inspired by her relentless drive and ability to adapt to new challenges.
Learn more and connect with Jessalyn here:
Instagram:
https://www.instagram.com/justjessinnashville/
The Content Hump - a special code for YOU!: AGENTSWITHOUTBORDERS
home-4138
00:00 Introduction and Special Guest Announcement
00:24 Journey to Dual Citizenship
01:19 Acting Career and Transition to Real Estate
03:15 Challenges and Successes in Real Estate
05:00 Building a Presence on Instagram
07:29 Real Estate Development Ventures
12:59 Launching 'The Content Hump' Community
19:47 Audience Feedback and Content Structuring
20:24 Authenticity vs. AI in Social Media
21:23 The Value of Social Media in Real Estate
22:59 Building Community and Relatability
25:52 Personal Branding and Business Inspiration
28:02 Balancing Motherhood and Business
31:27 Launching the Content Hump
34:10 Connecting with Clients and Referrals
35:03 Conclusion and Final Thoughts
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New year, new social media mindset. In this episode, Elizabeth and Desi break down how realtors can maximize social media in 2026âwithout burnout, comparison, or chasing vanity metrics.
If youâre ready to stop stressing about follower count and start building real connections that actually convert, this conversation is for you.
We dive into why engagement matters more than numbers, how authentic, imperfect content outperforms over-polished posts, and why consistencyânot complexityâis the real growth strategy for real estate agents on social media.
Youâll learn how showing up as yourself, engaging locally, and staying visible (even when it feels uncomfortable) can help you build trust, strengthen your personal brand, and grow your real estate business this year.
In this episode, we cover:
Why 2026 is the year to shift your social media attitude as a realtor
Authenticity vs. perfection (and what actually performs better)
How consistent posting builds momentum and confidence
Why local followers matter more than a big audience
Simple engagement strategies realtors overlook (including birthday messages đ)
Balancing polished content with raw, real moments
Using AI as a support toolânot a replacement for human connection
Whether youâre feeling stuck, overwhelmed, or ready to show up differently this year, this episode will help you reset your approach to social media and start using it with intention.
đ§ Tune in and commit to a new year of confident, consistent, and community-driven social media.
00:00 Introduction: Rethinking Social Media in the New Year
00:36 Why Local Followers Matter More Than Big Numbers
01:20 Overcoming Social Media Anxiety as a Realtor
01:54 Authenticity Over Perfection
02:55 Consistency Is the Real Growth Strategy
03:33 How to Engage Without Overthinking
07:44 The Power of Birthday Messages & Small Touchpoints
08:55 Balancing Real Estate Life & Social Media
11:31 AI, Content Creation & Staying Human
13:11 Final Thoughts + New Year Encouragement
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Balancing Christmas Chaos: Tips for Realtor Parents
In this episode, Elizabeth and Desi share personal stories and helpful tips for navigating the hectic holiday season as a realtor and parent. They discuss managing the overwhelming tasks of Christmas preparation, from decorating to client gifts, while ensuring quality family time. Key takeaways include starting holiday preparations early, sharing responsibilities, and learning to let go of perfection. They also offer unique ideas like using AI for festive home photos, holding a mid-year Christmas photo shoot, and spreading out client touchpoints throughout the year. Join them for an insightful and heartfelt conversation on finding joy and balance during the holidays.
00:00 Introduction and Compliments
00:07 The Story Behind the Bolo Tie
01:25 Christmas Chaos for Moms in Real Estate
02:50 Elf on the Shelf Adventures
04:38 Client Appreciation and Gifting Ideas
06:28 Balancing Family and Work During the Holidays
14:10 Community Events and Social Media Strategies
15:37 AI and Real Estate Marketing
16:10 Final Tips for a Stress-Free Christmas
17:39 Closing Remarks
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Unlocking Your True Potential: Breathwork and Energetics with Shyane
In this episode of the podcast, Desi and Elizabeth welcome the incredible Shyane Montgomery, an expert in leadership, alignment, and personal energetics. Shy, as she is affectionately known, shares her journey from the beauty industry to becoming a transformative coach who empowers high achievers to reach their full potential.
The discussion delves into how breathwork and energetics can profoundly impact personal and professional lives, especially for realtors and entrepreneurs. Shy explains how aligning with one's true self can lead to greater success without the hustle and burnout. The episode also touches on the role of curiosity, inner peace, and the balance of masculine and feminine energies in achieving one's goals. Don't miss this enlightening conversation, and stay tuned for details on upcoming retreats where you can experience these transformative techniques firsthand.
00:00 Introduction and Guest Welcome
01:12 Discovering Breath Work and Personal Energetics
02:00 Personal Journey to Alignment
05:23 The Power of Curiosity and Inner Voice
07:22 Breath Work Experiences and Impact
14:24 Balancing Masculine and Feminine Energies
23:36 Upcoming Events and Contact Information
25:07 Conclusion and Final Thoughts
https://www.instagram.com/alignedwithshyane/
https://www.alignedalive.com/?fbclid=PAZXh0bgNhZW0CMTEAAaf-_Nqmvq66-nYRBgOlWZYV-Ov6hVKwDu9M29cZpnPx-dbUCtQRc7HG9AwxZg_aem_a24yCpqPPRhteB7yU0M2yQ
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Work-Life Balance? Try Work-Life Integration â Jessica Klikachâs Real Estate Secrets| Agents Without Borders
In this episode of Agents Without Borders, Elizabeth and Desi welcome guest Jessica Klikach, a thriving REALTORÂź from the Shuswap area in British Columbia. Jessica, a seasoned real estate agent and former property manager, shares her 16-year journey and valuable insights into achieving work-life balance, the importance of branding, and the business side of real estate. She emphasizes the significance of presentation, leveraging social media, and finding the right support community. Jessicaâs inspirational story and tips are a must-listen for anyone looking to excel in the real estate industry.
00:00 Introduction and Guest Welcome
01:14 Jessica's Early Career in Property Management
02:36 Transition to Real Estate During the Pandemic
03:38 Work-Life Integration Philosophy
06:05 Challenges and Successes in Real Estate
06:24 Early Entrepreneurial Spirit
09:20 Facing Professional Challenges and Harassment
14:59 Addressing the Haters
15:29 Rising to the Top Quickly
15:40 The Importance of Presentation in Real Estate
18:03 Creating Emotional Connections with Buyers
20:52 Finding the Right Brokerage
21:52 Building a Strong Online Presence
24:03 The Power of Community Support
27:05 Tips for New Real Estate Agents
29:26 Conclusion and Contact Information
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From Newcomer to Top Producer: Julie Greinerâs Small-Town Success Story
Join us on this episode of Agents Without Borders as we sit down with Julie Greiner, an exceptional realtor who has rapidly risen to success in the towns of Medicine Hat and Stettler, Alberta. Julie shares her unique story of starting her real estate career during the COVID-19 pandemic and the challenges she faced moving to a new community. Learn how her dedication, innovative marketing strategies, and community involvement helped her build a thriving business. Julie's insights offer invaluable tips for realtors, such as the importance of personal sacrifice, leveraging professional photography, and the power of word-of-mouth and referrals. This episode is packed with inspiration and actionable advice to help elevate your real estate business to the next level.
00:00 Introduction and Guest Welcome
01:17 Julie's Journey into Real Estate
03:15 Challenges and Early Experiences
07:00 Building a Business in a Small Town
08:21 Community Involvement and Networking
14:35 Open Houses and Client Relationships
16:32 Advice for Newcomers in Real Estate
17:52 Balancing Real Estate and Personal Life
18:39 The Importance of Getting Help
20:13 Starting Over in a New Community
20:59 Key Takeaways for Success
22:12 Connecting with Clients and Community
24:18 Upcoming Events and Networking
29:04 Final Thoughts and Farewell
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Ever feel like a fraud, even when your track record says otherwise? Is the endless scroll of social media making you question your own progress? You're not alone.
In this candid and essential episode of Perspectives Unlocked, Real CEO Tamir Poleg is joined by real estate powerhouses Elizabeth McNally and Desi Williams for a raw conversation about the unseen struggles behind success. They tackle the tough topics head-on, moving beyond industry buzzwords to share real-world experiences and actionable strategies.
In this episode, you will learn:
The surprising persistence of imposter syndrome at every career level and how to manage it.
Actionable tactics for navigating the pressure of maintaining a "perfect" online image.
The tangible impact of finding a supportive community versus a competitive network.
Why authenticity isn't just a buzzword, but a crucial tool for long-term growth and resilience.
This isn't just a discussion; it's a masterclass in building a sustainable and fulfilling career. Tune in to discover how embracing vulnerability and finding your people can become your greatest professional advantage.
Want to learn more about Real? Visit https://www.onereal.com for more information.
Follow us on Instagram: https://www.instagram.com/realbrokerage/
Follow us on Twitter: https://twitter.com/joinreal
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Mastering Real Estate: Tips from Erin Heard on Leveraging Virtual Assistants and Building a Winning Team
In this episode, the host interviews Erin Heard, a successful realtor from Midland, Texas, who shares her journey from starting at Keller Williams to running a thriving real estate team. Erin discusses the strategies that propelled her career, such as door knocking and open houses, and emphasizes the importance of hard work and commitment. She highlights her innovative approach to managing a team of 10 agents and 10 virtual assistants (VAs), offering valuable tips on hiring and training VAs to handle specialized tasks. Erin also talks about the dynamics of her team, the benefits of partnering with local businesses, and her focus on maintaining a healthy work culture. This insightful conversation provides actionable tips for realtors looking to grow their business and efficiently manage their operations with the help of virtual assistants.
https://www.instagram.com/erin.heard.realtor/
00:00 Introduction and Guest Welcome
00:42 Erin's Journey into Real Estate
02:45 First Year Challenges and Successes
06:28 Building a Team and Early Failures
08:02 Navigating a Unique Market
08:56 Leveraging Virtual Assistants
11:10 Growing the Team and Future Goals
12:50 Roles and Responsibilities of VAs
17:59 Meet the Marketing Specialist
18:41 Virtual Assistant Communication
19:50 Introducing the ISA Team
20:18 Carrie's Role and Training
22:14 Professional Script Coaching
22:57 Follow Up Boss and Team Collaboration
24:08 Team Building in the Philippines
27:16 Hiring and Managing VAs
32:00 Health and Well-being of VAs
32:57 Gratitude and Team Unity
33:48 Contact and Further Guidance
35:44 Conclusion and Final Thoughts
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Pitching Ryan Serhant: How Stephanie Bray Opened Serhant's Arizona Brokerage
In this episode of Agents Without Borders, we are excited to welcome Stephanie Bray from Scottsdale, Arizona. Stephanie shares her inspirational journey of how she pitched the renowned Ryan Serhant and successfully launched the first Serhant brokerage in Arizona.
From her lifelong involvement in real estate as a third-generation realtor to overcoming personal challenges and taking bold entrepreneurial steps, Stephanie's story is packed with valuable lessons and tips for realtors looking to grow their businesses. Key takeaways include the importance of persistence, the power of creative thinking in pitches, and the significance of building supportive and empowering professional networks. Watch now to get inspired and learn actionable strategies to elevate your real estate career!
https://www.instagram.com/stephanie.bray.az/
https://www.instagram.com/serhantarizona/
00:00 Welcome and Introduction
00:33 Meet Stephanie Bray: A Real Estate Journey
01:48 The Turning Point: Seeking Change
03:08 The Bold Pitch to Ryan Serhant
10:03 Overcoming Challenges and Personal Struggles
13:32 Building a Successful Brokerage
14:53 Connecting and Expanding the Network
16:45 Final Thoughts and Recommendations
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In this episode, join us as we chat with Rylan Pinarelli, a seasoned realtor from St. George, who shares insights from his five-year journey in the real estate market. Discover Rylan's unique approach to marketing, including his innovative use of Facebook groups to generate leads and build a successful business. Learn about his experiences working on a big real estate team, the value of strong mentorship, and the importance of having a strategic marketing plan. Rylan also discusses the pros and cons of different marketing tactics and provides actionable tips on how to grow your real estate business effectively. Whether you're a new agent or a seasoned professional, Rylan's story and strategies are sure to inspire and provide valuable insights into the world of real estate marketing.
Follow Rylan on Instagram: https://www.instagram.com/rylanleopinarelli/
https://www.realtor.com/realestateagents/63dba7446ca531f05100a381
00:00 Introduction and Guest Welcome
00:16 Rylan's Business Journey
00:30 St. George Market Dynamics
01:05 Starting in Real Estate
02:52 Transition to Solo Career
04:09 Innovative Marketing Strategies
08:03 Challenges and Successes with Facebook Groups
10:09 Navigating Facebook Group Management
15:27 Discovering the World of Facebook Groups
16:10 Navigating Business Growth and Leads
17:27 Traditional Advertising vs. Modern Marketing
19:09 Delegating and Expanding the Team
21:03 Balancing Personal and Professional Life
23:27 Lead Generation Strategies and Challenges
27:05 The Door Knocking Debate
29:41 Connecting and Networking
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