Episódios
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On this episode we’re joined by Steve Rowbotham, CEO & Founder of Navigator, to unpack fragmentation, arguably one of the biggest challenges in modern marketing. Steve explains how aggregating travel audience data can unlock true scale for commerce media, why audience and creative need to work hand in hand, and what the rise of agentic media buying really means in practice. It’s a clear, practical look at how marketers can cut through complexity and drive better results.
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Fergus McCallum, Chief Executive Officer at TBWA\MCR, joins us to talk about the comeback of humor in advertising. We dive into why brands moved away from funny campaigns, how humor can tackle sensitive topics, and what it takes to make a joke land without backfiring. Fergus shares examples from his work and insights on how humor is connecting with audiences again—especially as platforms and Gen Z shape the future of advertising.
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On this episode of AW360, we’re joined by Tom Evans, Founder & Creative Lead at BigSmall, to talk about why the most powerful creative work doesn’t start with campaigns—it starts with clarity. Tom shares how defining a single, unarguable idea at the center of a business can align teams, unlock better creativity, and drive real growth. It’s a fresh, practical perspective on cutting through complexity and building brands from the inside out.
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Chris Elsheikhi, VP of Demand Generation at Usercentrics, breaks down why today’s performance marketing engine is stuck on a “hamster wheel” of short-term optimization—and why more data, more spend, and more AI aren’t the answers marketers think they are.
Instead, he makes the case for a fundamental shift: treating consent and trust as core performance signals, not compliance hurdles. From the hidden gaps in conversion tracking to the growing AI trust deficit among consumers, Chris outlines how leading teams are rethinking their measurement stack—connecting consent data, analytics, and activation to drive more accurate, sustainable growth.
If AI is only as good as the signal it’s fed, this episode is a wake-up call: fix the signal, or risk scaling flawed insights at machine speed.
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Darren Thompson, Vice President of Sales at Adlook, joins us to talk about why the open web is becoming a powerful alternative to walled gardens in an AI-driven landscape. He shares why legacy metrics like clicks and impressions are falling short, how attention and outcomes are taking center stage, and how deep learning is helping advertisers predict performance and reduce waste before a bid is even placed. We also get into privacy-first targeting, the shift away from identity, and what marketers need to rethink to unlock real results.
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In this episode, Sean Betts, Chief AI & Innovation Officer at Omnicom Media UK, joins us to explore how AI is fundamentally changing how consumers discover brands. He explains why we’re moving from clicks to recommendations, why visibility and accuracy now matter more than ever, and how a shrinking consideration set is raising the stakes for marketers. We also get into trust, transparency, and what brands need to do—from better data to AI-ready content—to show up and stay competitive in an AI-mediated world.
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In this episode, Helenor Gilmour, Head of Beano Brain, joins us to share insights on Gen Alpha, the youngest and savviest consumers today. We explore what makes brands “cool” with kids, how heritage names like Lego and KitKat stay relevant, and why safety, humor, and authenticity are shaping the future of marketing to this generation. Helenor breaks down the top brands kids love and what lessons marketers can take from them.
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On this episode, we sit down with Jessica McGorgan, VP of Growth at The Trade Desk, to talk about how channels like CTV and retail media are changing from pure awareness plays into full-funnel drivers, why connected campaigns are more effective (and less fatiguing), and how bringing data and teams together leads to smarter, more cohesive customer experiences.
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Stephen Jenkins, Founder and Managing Director at Too Many Dreams, joins us to talk about why product alone is no longer enough for B2B tech companies to stand out. He shares why more founders are rethinking the performance-led playbook, how strong positioning and storytelling drive real differentiation, and why the most successful companies are investing in brand earlier. We also touch on AI, the limits of automation, and why the human touch still matters more than ever.
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On this episode, we’re joined by Todd K. Harris, General Manager, Transportation & Hospitality at Gradial, to explore how AI is reshaping the way brands get discovered. Todd explains the shift from SEO to a more dynamic, AI-driven discovery model, why visibility alone isn’t enough, and how operational agility is becoming the real competitive edge. It’s a clear, practical look at how marketers can connect insights to execution and keep pace in a rapidly changing landscape.
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On this episode, I sit down with Richard Exon, Co-Founder at Joint, to talk about why independent agencies are having a moment. We cover what independence actually unlocks—from faster decision-making to tighter collaboration—how talent and clients are rethinking what they want from agency partners, and why new tech is making it easier than ever to compete without the traditional scale of a network.
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Richard Reeves, CEO at the Association of Online Publishers, joins us to talk about the evolving role of premium publishers in a fragmented, AI-driven media landscape. He shares why trust and quality environments are making a comeback, how publishers are balancing the opportunities and risks of AI, and why supporting premium content isn’t just a moral decision—it’s a smart commercial one for brands looking to drive real impact.
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Sarah Robertson, Chief Product Officer at Experian UK, joins us to unpack what’s really changing in AI-driven marketing—and what’s just hype. She explains why data quality, identity, and governance are foundational to making AI actually work, and why outcomes—not tools—should guide every decision. We also get into the growing role of real-time intelligence, the importance of keeping a human touch, and how marketers can build practical frameworks to turn AI into measurable impact.
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On this episode, we sit down with Barry Frey, President and CEO of DPAA Global, to talk about how digital out-of-home has evolved far beyond its traditional role. We cover the shift from pure awareness to a full-funnel channel, how programmatic and real-time data are changing the game, and why reaching people in the real world—on the path to purchase—is becoming more valuable than ever.
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Live sports are having a generational identity crisis—and Barrick Prince is building the solution in real time.
Recorded live at Advertising Week New York, this episode of AW360 Live dives into how the Creator Sports Network is rethinking sports distribution for an audience that simply isn’t showing up for traditional television. Instead of forcing fans to change behavior, CSN takes live sports directly to where Gen Z and Gen Alpha already live: YouTube, TikTok, Twitch, Instagram, and creator-led communities at scale.
Prince unpacks why creator-distributed live sports are non-cannibalistic, how brands are moving beyond 30-second ads toward baked-in, conversational integrations, and why challenger leagues are leaning in fast. From lessons learned in gaming and live streaming to a bold vision of “a million ESPNs,” this conversation explores what the next five years of live sports, fandom, and cultural moments will actually look like.
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Creators aren’t just creators anymore—they’re media companies, commerce engines, and community builders.
Recorded live at Advertising Week New York 2025, this episode of AW360 Live features Zach Miller, President of Bucketsquad, the creator-led sports entertainment brand built around YouTube megastar Jesser.
Zach breaks down how Bucketsquad has evolved from viral basketball content into a diversified business spanning YouTube, apparel, live events, brand partnerships, and retail—without losing its creative soul. The conversation explores how audience data shapes content decisions, why some categories are worth owning (and others aren’t), and how creators and athletes are increasingly blurring the lines between talent, brand, and enterprise.
From launching apparel into Dick’s Sporting Goods, to collaborating with global brands, to rethinking what “community” really means in the creator economy, this episode is a must-listen for marketers, brands, and anyone curious about where sports media is headed next.
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Food isn’t a side attraction anymore—it’s the main event.
In this AW360 Live interview, Jack Goldburg breaks down how food, sports, and culture are converging to redefine live experiences and brand engagement. Drawing from collaborations with elite athletes, viral content reaching billions of views, and sold-out food festivals across major cities, Jack explains why community trust is the most valuable currency in the creator economy—and why brands can’t simply buy their way into it.
You’ll hear how digital stories become physical experiences, how creators can responsibly drive real-world business growth for local operators, and why the future belongs to platforms that blend content, commerce, and community without compromising authenticity.
If you’re a brand, marketer, or creator navigating the next era of experiential marketing, this episode offers a clear look at what’s working—and what’s coming next.
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In an era where AI-generated content, bots, and coordinated campaigns are blurring the line between real customer feedback and manufactured noise, simply “listening” is no longer enough.
On this episode of the AW360 Podcast, we’re joined by Sharon Chung, Director of Product Marketing at Resolver, to explore how brands can verify the true voice of the customer—and why real-time online risk intelligence has become mission-critical for brand safety and reputation.
Sharon breaks down the key differences between traditional social listening and intelligence-driven risk monitoring, shares the behavioral signals that expose misinformation and coordinated attacks, and explains why human context and judgment still matter in an AI-accelerated world. From spotting early warning signs of digital threats to building cross-functional resilience across marketing, comms, legal, and security teams, this conversation offers a practical framework for navigating trust in the age of generative fake news.
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How do you make audiences laugh, feel, and connect—all while delivering for brands? In this episode of AW360 Live, recorded at Advertising Week New York and powered by ART19, we sit down with Janina Lundy, EVP of Marketing & Brand Partnerships at Kevin Hart’s global entertainment company, Hartbeat, to explore how humor and culture are redefining branded storytelling.
From award-winning campaigns like Group Therapy for AXA to major cultural moments like the BET Awards and FeverFest during WNBA All-Star Weekend, Janina shares how Heartbeat merges creativity, commerce, and comedy to create authentic, emotionally resonant work that travels across film, TV, and digital platforms.
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In this episode of AW360 Live, we sit down with Andrew Kyrejko, Vice President and Group Director of Strategy at Momentum Worldwide, to explore how the agency is redefining experiential marketing through a business-to-human (B2H) lens. Andrew shares how Momentum’s latest global research is revealing what truly drives connection, joy, and action in business events—and how brands can move from selling to solving, from talking at to collaborating with, and from networking to intentional connection.
We dive into the findings from Momentum’s groundbreaking B2B Pulse study, including the surprising “frustration index” that maps what attendees really think about business experiences. Andrew also discusses how modern decision makers—millennials and Gen Z—are reshaping the expectations for B2B engagement, why co-located experiences are on the rise, and how AI can enhance (not replace) the human element in live events.
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