Episodes
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Welcome to the first episode of a new series, "Things Your Wedding Florist Would Say If They Weren't Worried About Offending You"
Consider this the rant you've been biting your tongue on for years, finally said out loud to the only people who actually get it.First up, the big one. "Why are wedding flowers so expensive? Once you say wedding, the price just triples." If you've been in this industry more than five minutes you've heard it, and in this episode I'm giving you the response I actually want to give, plus the one you can use with a real client without burning the enquiry to the ground.
We get into why a $15 bunch from Woolies is not the same product as a full wedding setup (spoiler, a robot probably made the Woolies one), what a loss leader actually is & why supermarket flowers are basically bait, and the chef metaphor that lands every time. Because nobody questions why a private chef costs more than a Macca's meal, yet flowers somehow get the suspicious eyebrow.
I also break down where sticker shock really comes from. Most of the time it isn't a bad attitude, it's a wrong reference point. People are comparing apples to apples that aren't apples at all, and a lot of them walk in already braced to be scammed because someone on TikTok told them to be. We talk about how to gently educate instead of getting defensive, and when to just let the cynical ones walk.
And the bit I really want you to take away: it's on us to remove the sticker shock before the quote ever lands. Your marketing, your stories, your website, all of it can be quietly doing this work so future enquiries never even have the thought.
Pour something, settle in, & enjoy the spicy little vent. Talk soon.
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Okay I went on a bit of a rant this week & I'm not sorry about it.
There's a sentence I hear florists say constantly that makes me want to shake you (with love). It came up on a call in the Academy last week & I haven't been able to let it go since. So now you're all getting the rant.
We're getting into tradwives, the plumber who quoted me $16k without flinching, the word "spinster" & where it actually comes from, & why the 1950s housewife fantasy is the most expensive cosplay on the internet.
If you've ever apologised in a quote, rounded a number down because you felt bad, or watched a Nara Smith video and felt confused about wether you're supposed to be making dough đ„ or making DOUGH đ° about it, this one's for you.
Welcome to the Failed Tradwife Club. Membership is free. The dues are getting paid properly.
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Missing episodes?
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If your website has 57 different inquiry pages, your calendar is full but your bank account isn't, and you've nearly started a retail shop, a wreath business, a ceramics side hustle and a workshop series all in the same year, this episode is going to make you a little bit uncomfortable. Good.
Because here's what I actually think is going on. The multi-passionate, jack-of-all-trades, chaotic creative identity that you're holding onto so tightly? A lot of the time it's not a personality trait. It's a very convincing way to avoid the boring, uncomfortable, unglamorous work that would actually grow the business you already have. And I know this because I lived it for an embarrassingly long time.
In this episode I'm getting into all of it, what my business looked like before I niched down (busy, chaotic, not profitable, website was a disaster), the moment I finally went all in on weddings and started saying no to literally everything else, and what happened when I did. I went from 80 weddings a year to 20 and made more money. I stopped working summers. I started showing up to my friends' birthday parties. I went to the US for a month. I started a flower market out of my warehouse just because I wanted to. I booked a $30â40K wedding with no quote, no call, no back and forth, just a deposit.
If your business feels stuck and you keep watching other florists fly ahead, it's not because they're more talented than you. It's because they sat down and did the unsexy work. This episode is your invitation to do the same.
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Six years in, Chloe from Your Day By Chloe has planned and styled some of the most beautiful weddings in NSW and I interrogated her. About quotes (she doesn't believe in them), about petal tosses (she's over it), about florists who send a stranger on the day without a style brief (we don't talk about those people), and about eggs as a wedding trend (yes, eggs, stay with us).
This episode is essentially a masterclass in what happens on the other side of your inbox. Chloe breaks down the actual difference between a planner, a stylist and a coordinator, walks through her entire process with florists from first booking to wedding day, and gets candid about commissions, referral fees and where her thinking has shifted over the years.
We also get into how florists can actually get on a planner's radar, and spoiler, a cold DM isn't going to do it, but a bunch of flowers to the door just might. There's a conversation about whose job it is to source the vessels, what to do when the planner-florist dynamic is genuinely not working, and why Chloe would rather see one enormous impactful arrangement than flowers on every surface just for the sake of it.
Plus trend chat, a passionate takedown of pearls on vegetables, and what Chloe thinks is quietly about to have a very big moment in wedding styling.
Find Chloe's beautiful work on Instagram at @yourdaybychloe and thank her for her generous insight into the mind of a wedding planner.
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So my comments have been absolutely wild lately and I owe you guys an answer.
If you saw my recent carousel about my business journey, you'll know I mention a book that changed the way I thought about business. And now I have dozens of comments all asking the same thing:
What's the book?I've been avoiding answering because I don't want you to think it's some magical solution that's going to make you suddenly good at business. It's not. So in this episode I'm finally answering the question properly, the book, the honest truth about it, and everything else that's actually made a difference in how I run Wildflower Academy.
Because here's the thing. After that first book I read hundreds more, listened to hundreds of podcast hours, and spent thousands and thousands of dollars on coaching and courses. Every single one taught me something different. There is no one magic book. And if someone tells you there is, they're selling you something.
I break down all the books that have actually stuck with me, what I took from each one, and, more importantly, the stuff that no single book will ever teach you but that will actually move the needle in your business.
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Okay, confession: I started a third Instagram account. I'm not proud of it. But it forced me to get really ruthless about how I'm spending my time on social media, and the three strategies I landed on are working well enough that I wanted to share them.
In this episode I'm sharing exactly what I'm doing on Instagram in 2026.
Trial reels â Instagram's tool for getting your content in front of people who don't already follow you. No ads required. I'm batching simple 7-second clips, slapping on a trending sound and a hook, and letting Instagram do the heavy lifting. It's a numbers game and it's working.
Welcome messages â When someone hits follow, I send them a warm automated DM via ManyChat. Not salesy, not spammy, just a genuine hi. The unexpected perk? It reminds me there are real humans behind every follow and some of the conversations that spark from it are genuinely lovely.
Turning your Instagram into a TV show â This is the big one. The creators growing fastest right now aren't treating Instagram like a content dump or a portfolio. They're running it like a series. There's even research showing people need to consume around 75 minutes of your content before they buy and a series is the fastest way to get there. I'm picking five repeatable formats and rotating them. Less brain fry, more consistency.
If Instagram has been feeling like it's eating you alive, this episode is for you.
Leave a comment and tell me which one you're going to try first, I'd love to know!
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In this episode, Iâm chatting with Jade from Willow & Sage Botanics, an Auckland-based wedding florist who stumbled into flowers during COVID, ditched retail (because⊠no), and built an incredibly intentional brand by doing one bold thing: she committed to a 52-week design challenge.
We talk about what it really looks like to go from âI make pretty thingsâ to "I run a business" and how Jade used consistency, series content, and more client-centred storytelling to attract higher-budget, better-aligned weddings (without needing to be â20 years inâ to have authority).
If youâve ever felt like youâre posting for other florists instead of your dream couples, this one will land. -
I accidentally started a third Instagram account.
And no, this is not something I ever wanted to do.
In this episode, Iâm sharing a very honest, behind-the-scenes snapshot of how Iâm using Instagram in 2026, why marketing feels so different to even a few years ago, and the exact systems Iâm using to grow multiple accounts without letting social media take over my life.
This year, Iâm running:
my wedding floristry business
Wildflower Academy
and a small, local flower market that supports microgrowers and florists in my region
So Iâve had to get very intentional about boundaries, leverage, and low-effort strategies that actually work.
In this episode, I walk you through the three main strategies Iâm using right now, what they are, why they work, and how you can steal them for your own business. Feel free to steal as much or as little of this as you like.
And if you want to go deeper into creating repeatable content series, thereâs a full training inside Wildflower Academy called The One Where We Create an Iconic Series - itâs one of my favourites to teach, and Iâve loved watching members apply it lately.
If this episode was useful, Iâd love to hear:
which strategy youâre going to try
or what youâd like me to dive deeper into next
Leave a review, leave a comment, or come say hi over on Instagram @academywildflower I genuinely love hearing from you!
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In this episode, Iâm sitting down with Luen Free â flower farmer, former DJ and radio host, and one of the most thoughtful voices I know in the local growing space.
We talk about Luenâs path from nightlife and DJ booths to permaculture-style flower farming, and what it really looks like to build a values-led business that actually suits your nervous system, your energy, and your brain (especially if youâve got ADHD).
This conversation weaves through:
How Luen accidentally fell into growing for wedding florists
Why naming her farm after herself changed everything
The reality of flower farming (heat, humidity, crop failure, and all)
Selling to florists vs selling to the public, and why one feels radically better
What florists often misunderstand about growing flowers
ADHD, hyperfocus, burnout, outsourcing, and self-judgement
Why showing up imperfectly online works (and how reels led to a book deal)
Moving the farm, changing climates, and designing a life that feels sustainable
We also get into roses, dahlias, local growing, pricing, creative energy, and why not every âsuccessfulâ business model is worth copying if it drains the life out of you.
If youâre a florist, grower, or creative trying to build a business that feels aligned, not just profitable, this one will land.
Find LuenInstagram: @luensflowers
Website: luensflowers.comFlower Growers Club (Facebook)
Keep an eye out for Luenâs upcoming book!
If this episode resonated, especially the parts about energy, boundaries, seasonality, and building a business that works with your brain, thatâs exactly what we do inside Wildflower Academy.
The Academy is where wedding florists learn how to:
Build profitable, sustainable businesses without burnout
Attract aligned clients who get their work
Create systems that support creativity (instead of killing it)
Design a business model that fits their life, not the other way around
You donât need to do more.
You need to do what actually works for you.Come join us: wildfloweracademy.co
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Okay, so this episode started as a casual drive to a friendâs houseâŠ
and somehow turned into a full-blown rant about what I actually think is damaging the floristry industry.(Youâve been warned.)
In this episode, Iâm talking about the moment I nearly got kicked out of a floral Facebook group â all because I didnât join the pile-on when another florist launched a $16 DIY wedding flower ebook.
The thing is, the reaction to that ebook said way more about scarcity, fear, and misdirected blame than it did about DIY brides.
So in this chat, we unpack:
â Why a florist selling DIY resources is not your competition
â The real reason other floristsâ prices trigger you (and what thatâs actually telling you)
â How confusing their client with your client creates panic, comparison, and burnout
â Why every industry (yes, every single one) has DIY, mid-range, and premium options â and why floristry isnât special
â How obsessing over what others are charging quietly drains your energy, focus, and momentum
â The difference between telling people youâre valuable⊠and actually showing them
â Why publicly tearing down other florists teaches the industry that âprice is all that mattersâ
â And the mindset shift that instantly reveals whether this is about them⊠or about your books being quietThis is not a polite episode.
Itâs not a âletâs all agreeâ episode.
It is a âstay in your lane, build your business, and stop outsourcing responsibilityâ episode.If this episode hit a nerve or made you realise youâve been leaking energy worrying about things you canât control, this is exactly the kind of mindset + strategy work we do inside Wildflower Academy.
Itâs where wedding florists learn how to:
clarify their niche
communicate value without defending their prices
build demand without burning out
and grow businesses that donât rely on comparison or chaos
If youâre ready to stop spiralling and start building with intention, youâll love it in there.
Alright.
Iâll let you get back to your walk / drive / flower prep / doom scroll reset.Talk soon!
Ash x -
This episode started as a conversation about mindset â and turned into one of the most grounding, clarifying, and honestly relieving conversations Iâve had in a long time.
Iâm joined by Giorgio, a mindset coach who works with high-performers, creatives, business owners, and people who feel like they should be doing better⊠but keep feeling stuck anywayThis isnât an inspirational pep talk.
Itâs a practical, honest conversation about how humans actually work â and how much lighter business becomes when you stop believing every story your brain hands you.If youâre a wedding florist, creative, or business owner who feels capable but stuck â this episode is for you.
You can find Giorgio on Instagram here:
đ https://www.instagram.com/giorgiogenius(Highly recommend a scroll â his perspective is as grounded as it is clarifying.)
Want help applying this to your own floristry business?
Wildflower Academy is where we do this work properly, blending mindset, strategy, and real-world systems so wedding florists can grow without burnout or constant comparison.
Inside the Academy, youâll learn how to:
clarify your niche and position yourself with confidencecommunicate your value without defending your pricesbuild demand without relying on chaos or constant contentgrow a business that actually supports your lifeIf youâre ready to stop spiralling and start building with intention, youâll feel right at home in Wildflower Academy.
Click here to join!
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I recorded this episode in my robe (again), slightly over-caffeinated and fresh off scrolling a comments section that honestly made my eye twitch.
I saw thousands of people yelling at the head of Instagram because their posts werenât getting views and it sparked something I think a lot of business owners need to hear:
You are not entitled to success on social media.
In this episode, I unpack the quiet entitlement, resentment, and victim mentality that sneaks into our marketing, especially when things feel slow.
I share the three simple mindset frameworks that have helped me build multiple businesses on Instagram over more than a decade, even through burnout, dips, and seasons where posting felt like the last thing I wanted to do.
Want help applying this to your own floristry business?
Wildflower Academy is where we do this work properly, blending mindset, strategy, and real-world systems so wedding florists can grow without burnout or constant comparison.
Inside the Academy, youâll learn how to:
clarify your niche and position yourself with confidencecommunicate your value without defending your pricesbuild demand without relying on chaos or constant contentgrow a business that actually supports your lifeIf youâre ready to stop spiralling and start building with intention, youâll feel right at home in Wildflower Academy.
Click here to join!
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In this episode, Iâm sitting down with Yen from Sonder Studio.
We talk about what actually happens when you move from freelancing into business ownership, why âjust vibing itâ works⊠until it really doesnât, and how Sonder Studio grew quickly without having a plan, then had to slow down, reassess, and rebuild in a way that didnât destroy their nervous systems.
Yen shares her journey from corporate finance to floristry, the mental health reckoning that pushed her to change paths, and how freelancing during the post-lockdown wedding boom shaped her skills, confidence, and boundaries. We get into what itâs really like running a partnership, the growing pains, the constant communication, and why clearly defined roles matter more than talent.
We talk studios, systems, SOPs, bump-in chaos, allocation, and the unsexy backend work that actually makes creative businesses sustainable. Thereâs a very honest conversation about freelancing resentment, ownership of creative work, and the moment you realise that being âon the toolsâ isnât the same as leading a team.
We also dive into Yenâs overseas wedding in Vietnam, from six-hour market runs up a mountain to flying her team in so she didnât have to flower on her own wedding day and what planning a wedding taught her about logistics, delegation, and letting go.
Check out Sonder Studio on Instagram00:00 â New Year check-in + last-minute wedding chaos
Talking holiday boundaries, surprise bookings, and saying yes when the vibe is right.03:00 â Weather, wind, and why florists fear it more than rain
Real talk on outdoor ceremonies, risk, and on-the-fly engineering.05:00 â Yenâs origin story: from corporate finance to floristry
Mental health, fulfilment, and realising creativity can be a viable career.09:00 â Learning through freelancing (and surviving post-lockdown weddings)
Building skills fast, putting your hand up for everything, and discerning who you work for.12:00 â Meeting Jules & why Sonder Studio became a partnership
Strengths-based roles, shared values, and deciding to build something together.15:00 â Defining roles (after learning the hard way)
Why âjust vibing itâ leads to 10pm studio nights â and how they fixed it.18:00 â Partnership communication & mindset growing pains
Weekly check-ins, capacity conversations, and unpacking internal limits.21:00 â Client consults, confidence, and breaking tasks into learnable steps
How to grow into roles you donât feel ready for yet.24:00 â Using AI + systems to reduce mental load
Meeting recordings, memory support, and tools that actually help neurospicy brains.27:00 â Moving fast as a business (and what it cost)
Overbooking, exhaustion, and the moment they knew something had to change.30:00 â Getting featured in Vogue (and what actually changed)
Validation, client shifts, and being ânewâ but not inexperienced.34:00 â Freelancing vs business ownership: the mindset shift
Why running the job is the work â even if youâre not making every arrangement.38:00 â Creative ownership, resentment & where the line actually is
A very honest conversation about credit, labour, and leadership.42:00 â Systems that changed everything (allocation, bump-outs, SOPs)
Why clear plans = calmer teams + less stress for everyone.46:00 â Studios, space planning & Sydney logistics realities
Pre-making, bump-in restrictions, and why space fills faster than you expect.50:00 â Yenâs overseas wedding in Vietnam
Markets, mountains, flying in her team, and planning without infrastructure.56:00 â Doing flowers for your own wedding (or not)
Pressure, delegation, and letting others create for you.58:00 â Final reflections: sustainability, slowing down, and building properly
What theyâre prioritising now â and what theyâd do differently next time.Want help applying this to your own floristry business?
Wildflower Academy is where we do this work properly, blending mindset, strategy, and real-world systems so wedding florists can grow without burnout or constant comparison.
Inside the Academy, youâll learn how to:
clarify your niche and position yourself with confidencecommunicate your value without defending your pricesbuild demand without relying on chaos or constant contentgrow a business that actually supports your lifeIf youâre ready to stop spiralling and start building with intention, youâll feel right at home in Wildflower Academy.
Click here to join!
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I recorded this episode in a hotel-grade robe, drinking what accidentally turned into garlic tea, which honestly feels on brand for how this year is starting.
This episode is for the wedding florists who know they should be showing up on cameraâŠ
and are still hiding behind bouquet shots, pretty installs, and silent Reels.Youâre not lazy.
Youâre not bad at marketing.
Youâre just avoiding something that feels mildly terrifying.I get it, I hated talking on camera too. I had braces, a lisp, zero confidence, and a deep fear of public speaking. But learning to show my face became one of the highest-return decisions Iâve ever made in my business.
In this episode, I break down why face-led content actually works, especially in floristry and why posting âpretty flowersâ alone just doesnât cut through anymore.
Want help applying this to your own floristry business?
Wildflower Academy is where we do this work properly, blending mindset, strategy, and real-world systems so wedding florists can grow without burnout or constant comparison.
Inside the Academy, youâll learn how to:
clarify your niche and position yourself with confidencecommunicate your value without defending your pricesbuild demand without relying on chaos or constant contentgrow a business that actually supports your lifeIf youâre ready to stop spiralling and start building with intention, youâll feel right at home in Wildflower Academy.
Click here to join!
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Iâve been a wedding florist for over 15 years, booking $20â40K+ weddings⊠and I donât have a van, a cool room, or a fancy logo.
I'm talking through the things I donât think you need to invest in when youâre growing your floristry business (even though everyone tells you that you do), and the things I genuinely believe are worth your money early on. This is very much based on my own experience, what worked, what didnât, and what I wish Iâd known sooner.
If youâre feeling overwhelmed, behind, or spiralling about where to spend your money right now, this episode is your permission to simplify, focus, and stop pouring cash into things that donât actually move the needle.
Want help applying this to your own floristry business?
Wildflower Academy is where we do this work properly, blending mindset, strategy, and real-world systems so wedding florists can grow without burnout or constant comparison.
Inside the Academy, youâll learn how to:
clarify your niche and position yourself with confidencecommunicate your value without defending your pricesbuild demand without relying on chaos or constant contentgrow a business that actually supports your lifeIf youâre ready to stop spiralling and start building with intention, youâll feel right at home in Wildflower Academy.
Click here to join!
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Iâm joined by Josh Jay a former wedding photographer turned business coach who somehow went from hating structure to becoming obsessed with helping creatives understand money, energy, and how business actually works.
Josh started shooting weddings ridiculously young, built a seriously successful photography career, and then did the plot twist none of us expect, he fell in love with the business side of things. Not in a spreadsheets-for-fun way, but in a âhow do we make this work for creative brains?â way.
We talk about his journey from shooting weddings across Australia (and beyond), to realising that most creatives arenât bad at business, theyâre just trying to run it using systems that were never designed for them.
We get into:
Why we both resisted calling ourselves âbusiness ownersâ
Perfectionism vs messy action (and how we sit on opposite ends of that spectrum)
Managing energy instead of time
Burnout in the wedding industry
Building businesses that actually fit your brain, not someone elseâs routine
Itâs honest, a little chaotic, and full of those âoh⊠that explains a lotâ moments.
If youâre a creative whoâs ever felt lazy, behind, or broken this conversation might change how you see yourself.
Want help applying this to your own floristry business?
Wildflower Academy is where we do this work properly, blending mindset, strategy, and real-world systems so wedding florists can grow without burnout or constant comparison.
Inside the Academy, youâll learn how to:
clarify your niche and position yourself with confidencecommunicate your value without defending your pricesbuild demand without relying on chaos or constant contentgrow a business that actually supports your lifeIf youâre ready to stop spiralling and start building with intention, youâll feel right at home in Wildflower Academy.
Click here to join!
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For years, I told myself I didnât want high-budget weddings.
I said they were boring.
Too basic. Too polished. Too ânot me.âBut the reality was they scared me and I was avoiding doing the hard work
So I criticised them instead of chasing them.In this episode, I unpack the stories that kept me stuck under $10K weddings and the mindset shifts that helped me move into higher-spend work, work less, and enjoy my business again.
If this hits close to home, Iâve left a free resource for you with 3 simple caption tweaks to help your marketing start attracting higher-budget clients
Click here to grab it!Want help applying this to your own floristry business?
Wildflower Academy is where we do this work properly, blending mindset, strategy, and real-world systems so wedding florists can grow without burnout or constant comparison.
Inside the Academy, youâll learn how to:
clarify your niche and position yourself with confidencecommunicate your value without defending your pricesbuild demand without relying on chaos or constant contentgrow a business that actually supports your lifeIf youâre ready to stop spiralling and start building with intention, youâll feel right at home in Wildflower Academy.
Click here to join!
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Iâve been starting my mornings with coffee, headphones, and a blank page, just writing instead of scrolling. One morning, a single journal prompt cracked something open in my brain and sent me straight down memory lane.
This episode is about the years I wore my chaotic creative energy like a badge of honour, especially at the flower markets. No recipes. No plan. Just vibes. And while it looked romantic from the outside, behind the scenes it was costing me money, sleep, confidence, and my nervous system.
Iâm sharing the moment I realised that âwinging itâ wasnât intuitive or artistic, it was just expensive. How cutting out imported flowers forced me to face my avoidance of systems. And why learning to plan my flower orders didnât kill my creativity⊠it actually made me a better designer.
This is a story about spreadsheets I swore Iâd never use, the mindset shift that changed everything, and the principle I live by now: creativity thrives within structure, and profit needs planning.
If youâve ever felt like systems werenât âyou,â if flower ordering gives you anxiety, or if you secretly worry youâre losing money even when youâre booked out, this oneâs for you.
(And yes, this is also the story of how The Bunch Cruncher was born.)
You can get it here:
https://stan.store/wildfloweracademy/p/the-bunch-cruncher-floral-calculatorWant help applying this to your own floristry business?
Wildflower Academy is where we do this work properly, blending mindset, strategy, and real-world systems so wedding florists can grow without burnout or constant comparison.
Inside the Academy, youâll learn how to:
clarify your niche and position yourself with confidencecommunicate your value without defending your pricesbuild demand without relying on chaos or constant contentgrow a business that actually supports your lifeIf youâre ready to stop spiralling and start building with intention, youâll feel right at home in Wildflower Academy.
Click here to join!
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In this episode, Iâm talking about how I survive insanely hot wedding days as a florist who is, admittedly, a delicate little flower who wilts the second the temperature hits 30.
I share why I blocked out December and January from my calendar, what it took to design my business so I could afford to do that, and how I still end up at sweltering weddings anyway.
I walk you through everything I did for a recent 40-degree setup at Redleaf â from hiring a last-minute cool room, bringing on extra freelancers, reworking the ceremony design to get every flower into deep water, and creating shade with umbrellas, to packing snacks, electrolytes, trolleys, and misters so none of us died in the process.
I also chat about client expectations, timing strategies, choosing hardy ingredients, and little hacks like sneaking bouquets into drink cool rooms.
Mostly, itâs a very sweaty reminder that youâre allowed to protect your health, build systems that support you, and design a business that doesnât require you to suffer through heatwaves to prove anything to anyone.
Tune in, stay cool, and know youâre not alone if youâd rather be at the beach than in a paddock with crispy flowers.Want help applying this to your own floristry business?
Wildflower Academy is where we do this work properly, blending mindset, strategy, and real-world systems so wedding florists can grow without burnout or constant comparison.
Inside the Academy, youâll learn how to:
clarify your niche and position yourself with confidencecommunicate your value without defending your pricesbuild demand without relying on chaos or constant contentgrow a business that actually supports your lifeIf youâre ready to stop spiralling and start building with intention, youâll feel right at home in Wildflower Academy.
Click here to join!
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Iâm sharing a behind-the-scenes story from a scorching hot Redleaf wedding where the entire ceremony location changed the day before and how I pivoted the design without any stress (or crispy flowers).
I also answer a Wildflower Academy memberâs question about what to do when a venue gives you incorrect information, the client wants something physically impossible, and you have to make a call on the day.
We chat about:
How I handle last-minute changes with confidence
The questions I ask early to avoid surprises later
Why understanding a clientâs intention matters more than the exact inspo photo
My go-to backup structures and on-the-day prep
How to communicate clearly with clients when things canât go to plan
A short, practical episode that will help you stay calm, flexible, and in your leadership energy â no matter what the wedding day throws your way.
Want help applying this to your own floristry business?
Wildflower Academy is where we do this work properly, blending mindset, strategy, and real-world systems so wedding florists can grow without burnout or constant comparison.
Inside the Academy, youâll learn how to:
clarify your niche and position yourself with confidencecommunicate your value without defending your pricesbuild demand without relying on chaos or constant contentgrow a business that actually supports your lifeIf youâre ready to stop spiralling and start building with intention, youâll feel right at home in Wildflower Academy.
Click here to join!
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