Episodes
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Why Your Ads Aren’t Working with Jason Wojo
Hosted by: James Patrick
In this episode, we’re talking about how we can best leverage advertising to enhance the awareness of our brand and generate leads for our business. We’re also going to dissect what works in advertising and what may be a useless investment.
My guest today is Jason Wojo. He’s a 9 figure advertiser and the owner of Wojo Media.
“We’re in a space where everybody’s mind is cookie cutter and we’re trying to get business owners out of that.”
IN THIS EPISODE
How Jason runs his agency differently than most.
Why controversies sells
The biggest mistakes entrepreneurs are making when running their ads.
How to get better results when hiring an agency.
Speed is not always better.
How much you should spend on ads and when you can expect a return on ads.
What a ramp up looks like.
The power of video ads.
Why having accountability plays a huge role.
The reason entertainment content has worked better than any other content.
Do people watch replays?
What we can anticipate moving forward to capture people’s attention.
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Connect with Jason
Instagram: @thejasonwojo
Website: www.thewojomedia.com
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com
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Why We Closed Get Published LIVE
Hosted by: James Patrick
In this episode, we’re sharing about why we’re closing the doors on something that we worked on over the last 10 years.
“We decided we no longer wanted to be on the sidelines.”
IN THIS EPISODE
The original event and where the idea came from.
The history of previous events.
The reason behind our rebrand in 2022.
Why we’re retiring the Get Published LIVE brand and what’s coming next.
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com
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Missing episodes?
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Getting Your Brand Published with Chelsea Clarke
Hosted by: James Patrick
In this episode, I have Chelsea Clarke with me, the editor of Icon Refined Magazine. We’re talking about leveraging the power of earned media to amplify brand awareness and generate leads for your business.
“You have to figure out what you’re bringing to the table, where it could best be placed and who’s listening to that.”
IN THIS EPISODE
Takeaways and observations Chelsea had after meeting face-to-face with the attendees of this year’s Get Published Live event.
What obstacles attendees were able to work through at the event.
Getting clear on what media you want and why.
Figuring out where to place your message.
How to resist putting media pitches on the back burner.
A glimpse behind what happens on the receiving side of your pitch.
How to get noticed by editors.
Connect with Chelsea
Email: [email protected]
Instagram: @iconrefinedmag
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com
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Growth of Independent Magazines with Kaneo Biggs & Chelsea Clarke
Hosted by: James Patrick
In this episode, I have two amazing guests with me; Chelsea Clarke, the editor of Icon Refined Magazine and the one and only, Kaneo Biggs, Publisher and Editor in Chief of Ellements Magazine.
Today, we’re diving into how magazines have changed and evolved over time.
“Magazines still rank number one.”
IN THIS EPISODE
The role and value that magazines have with audiences today.
The timelessness of being published in a magazine.
Do people care about being on the magazine’s website or being on the magazine’s Instagram?
How much sponsored content has changed over the years.
Why people want publicists and how it affects pitches.
The advantage of working with independent publications over a traditional publishing house.
Connect with Chelsea
Email: [email protected]
Instagram: @iconrefinedmag
Connect with Kaneo
Website: ellementsmagazine.com
Instagram: @ellementsmagazine
Email: [email protected]
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com
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Shooting the Cover of Paradise Valley City Lifestyle with Nadine Bubeck
Hosted by: James Patrick
In this episode, we are going to be diving into my recent cover shoot for Paradise Valley City Lifestyle magazine.
My guest today is Nadine Bubeck. She’s the publisher of Paradise Valley City Lifestyle magazine.
“I believe in timing, I believe in fate. I believe things happen and unfold all at the right reason and the right timing.”
IN THIS EPISODE
Nadine’s background and story.
How Nadine has been able to stay in the television industry without losing time with her kids.
Is print media at risk?
Why Nadine chose to go back into print magazine.
The power of multimedia.
A complete behind the curtain of the cover shoot.
Why Nadine chose the specific women she did.
The importance of storytelling.
Using social media to help your business.
How to get your media pitch to stand out.
What details should go into your pitch and what shouldn’t.
Structuring content effectively.
We are ONE WEEK out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/
Connect with Nadine
Website: citylifestyle.com/paradisevalley
Instagram: @paradisevalleycitylifestyle
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com
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Are Business Coaches Lying to You?
Hosted by: James Patrick
Are business coaches lying to you? If you’ve seen this show or listened to any previous episodes, you know the answer is probably going to be yes. So, let’s unpack what that looks like.
“You can’t actually coach someone in 15 minutes.”
IN THIS EPISODE
A sneak peek behind the scenes of a business coach’s program.
Identifying the lie business coaches sell.
Should you trade time for money?
Coaching one thing yet doing spending else.
We are ONE WEEK out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com
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Let’s have a conversation about how you can be pricing your photo services.
“Pricing as a creative is hard.”
IN THIS EPISODE
Determining what you should be charging.
3 pillars that will guide you as you price your services.
The questions you need to answer before pricing your services.
Establishing the creative and economic value.
Determining the opportunity value.
Why there is no standard rate.
We are 2 weeks out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com
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Why the Algorithm Hates You
Hosted by: James Patrick
Do you ever get a feeling that the Instagram algorithm hates you? I think I might have an idea why.
Let’s dive into in this episode.
“It was already daunting to begin with and it seems to have only gotten more daunting. ”
IN THIS EPISODE
What content is working right now.
What content isn’t working right now.
How our attention span affects the type of content we will consume.
How the instagram app guides us through content now.
3 types of content you can produce.
What type of content you must lead with now in order to grab your audience’s attention.
Getting your content to be shared and land on the explore page.
Things to focus on to improve your content.
We are 1 month out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com
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Red Flag Requests for Clients
Hosted by: James Patrick
I’ve fallen for some pretty dumb requests as a photographer.
In this episode, let’s look at some of the red flag requests that potential clients could be throwing your way.
“You are not required to work for less to help someone else make more.”
IN THIS EPISODE
Things James has fallen for in the past.
Red flag statements and the translations of what they actually mean.
Why you shouldn’t move forward rental clients say any of these things to you.
The one thing to take from this episode.
Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com
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Dealing with Excuses
Hosted by: James Patrick
People making excuses about why they don’t want to buy our products and services sucks. But, maybe we’re not actually hearing and understanding why these excuses are happening.
Let’s talk about dealing with excuses in today’s episode.
“What does that say about your confidence in your product or service?”
IN THIS EPISODE
Diving into the excuses and what they actually mean.
The narrative we tell ourselves when people tell us no.
The truth behind the excuses.
Why tricky language and clever sales scripts is not the answer.
How to actually make sales.
Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com
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What to Charge and How to Set Your Rates
Hosted by: James Patrick
My most profitable years in business were not the years that I made the most money.
In this podcast, let’s talk about how to successfully budget in your business and determine what you need to be charging so you can increase your profitability.
“Not every hour you’re working in the week, you’re actually making money.”
IN THIS EPISODE
What information you need to know before setting your rates.
Real examples of business costs.
How to calculate the time you will be available to work in one year.
How to calculate the hourly rate you need to make in order to hit your goal.
Overhead hours and billable hours.
How to hit your goals and set a budget you can actually achieve.
Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com
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Really Bad Pitch
Hosted by: James Patrick
I for a really, really bad pitch recently. So, let’s dive into why this pitch was so offensively bad and how to avoid pitches this bad when you’re trying to warn media features.
“When we’re getting pitches, we have to really quickly decide if this person is right for our audiences.”
IN THIS EPISODE
The key to finding a good guest.
Why the length of a pitch matters.
What you must have in your pitch in order to be seriously considered.
How to craft a good follow up.
What not to say in a follow up email.
The importance of considering the mutual benefit.
Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com
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Photo Scam to Watch Out For
Hosted by: James Patrick
There’s now a new scam out there to watch out for and photographers are the ones being targeted. Let’s talk about it in this episode.
“Scammers are often provided scripts and manuals to help them increase the attraction you have to them and decrease any resistance or barriers you might have,”
IN THIS EPISODE
How the scam starts.
An example of a recent scam someone tried on James.
What the scammers try to do to you and how.
The different sites scammers are utilizing to scam people.
Get Published: https://getpublishedlive.com/
Apply to IconRefined Magazine: https://iconrefined.com/
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com
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Be the Perfect Podcast Guest with Ella Lucas-Averett
Hosted by: James Patrick
There are few things more frustrating and more annoying than when you bring a guest onto your show and you’re excited to dive into a conversation with them, but that guest falls completely flat.
In today’s episode, we’re going to be chatting about how you can show up and shine as a guest on a show so that the hosts want you back and can’t wait to share it with their audience.
“In order to stand out, in order to cut through the noise, you need to be excellent.”
IN THIS EPISODE
How Ella got started in podcasting.
Things the best speakers in the world do.
Why focusing on the outcome you’re going to create for the listener is vital.
Things to ask a podcast host before being a guest.
Why losing podcast listeners is more detrimental than other social media platforms.
Do you have to air a bad episode?
Sending your outline ahead of time.
How to be in the top 2% in the industry.
Capitalizing on your investment.
The power of repurposing podcast interviews.
Last week of pre-sale for Get Published Live! All details & tickets here: https://getpublishedlive.com/
Connect with Ella
A Better Podcast Handout HERE
Instagram: @onairwithella
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com
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Getting Rejected to Speak on Stage
Hosted by: James Patrick
I just got rejected and that sucks. In this episode, I’m talking about how to navigate and deal with it.
“It’s equally as important to talk about the things that I, as a host but also a coach, am going through that has not worked.”
IN THIS EPISODE
Why it’s important for James to share this experience.
The most effective way of getting new leads from your target audience.
How to create a proper submission.
What you can do when you receive a rejection.
Putting forth the best effort you can.
Last week of pre-sale for Get Published Live! All details & tickets here: https://getpublishedlive.com/
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com
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Avoid Being Taken Advantage of in Business
Hosted by: James Patrick
Do you ever get the sense that someone is trying to take advantage of your business?
In this episode, we’re going to talk about how to spot it and how to respond to it.
“You are not required to deal with someone’s emotional immaturity.”
IN THIS EPISODE
Red flags to look out for when doing business.
Why you need to get all the details.
The importance of making sure you have your contracts signed before moving forward.
Specific things to say in these situations.
How to respond in a professional way and establish boundaries.
Trusting your intuition.
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com
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The Software Every Entrepreneur Needs
Hosted by: James Patrick
I’m in a lot of Facebook groups for my industry and I see a very similar question pop up a lot.
“What is the best software for…?” “What is the thing you use for…?”
Regardless of what the question was, I have an answer for you in today’s episode.
“The best one to use is the one you’re using right now.”
IN THIS EPISODE
Why entrepreneurs are asking for input on this specific topic.
Finding what works for you.
What you should do instead of asking for input.
How simple it is to switch platforms.
Utilizing free trials.
Why you don’t need other peoples opinions.
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com
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Get Your Brand to Stand Out with Chris Do
Hosted by: James Patrick
On the podcast today is Chris Do. He’s a branding coach and branding strategist and the recent cover of our issue of Icon Refined Magazine.
“You’re either selling or being sold to.”
IN THIS EPISODE
How Chris started in branding.
Why entrepreneurs struggle to understand how their brands work in the marketplace.
The importance of getting on the other side of the lens.
Who will be the future millionaires and billionaires.
Value created and value added.
The power of storytelling.
Asking better questions.
Letting your customers tell the story.
What’s more important than quality nowadays.
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Connect with Chris
Website: thefutur.com
Instagram: @thechrisdo
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com
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Jerks Who Undercut Rates
Hosted by: James Patrick
A photographer tried to poach my clients by telling them he would charge them less.
In this episode, I’m sharing why it didn’t and won’t work out for him.
“Competing exclusively on price will eventually put you out of business.”
IN THIS EPISODE
4 reasons undercutting prices won’t work.
What caliber of clients you’ll land if you lower your rates.
The reputation you will get among clients.
The long term effects.
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com
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Cyber Security Tips Entrepreneurs Need to Know with Heather Monthie
Hosted by: James Patrick
I got an email yesterday about what is being dubbed as the mother of all data breeches which has impacted billions of individuals. I get emails like this every other month or so. It easy to look at these big companies and think it’s too far away to actually impact me. But, what if it was within your own company, email or social media account?
In this episode, we’re talking about what you as an entrepreneur need to do to protect yourself and your data. My guest today is a dear friend and Cyber Security consultant, Heather Monthie.
“Companies that don’t have a dedicated IT team are large targets for cyber attacks.”
IN THIS EPISODE
The importance of entrepreneurs to be diligent about their cyber security.
Why small businesses are targeted.
What steps to take as a business owner.
Warning signs to be on the lookout for.
Spotting a phishing email.
Windows versus iOS.
Determine your critical assets and protecting these first.
Why you need a phone pin.
Having a continuity plan.
Being proactive to protect your business.
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Text me marketing questions @: 480-605-3254
Connect with Heather
Cybersecurity for Small Businesses: https://www.fcc.gov/communications-business-opportunities/cybersecurity-small-businesses
Linkedin: https://www.linkedin.com/in/heathermonthie/
Twitter: https://twitter.com/drmonthie
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com
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