Episodes

  • Ep 123. Style your way to brand confidence with Stephanie Vaughan

    Ep 123. Style your way to brand confidence with Stephanie Vaughan

    · Brand Lover with Rachel Reiter

    Anything that can help boost brand confidence gets a bit tick from me. As small business owners, wives, mothers, and everything in between
 our wardrobe or “sense of style” may be neglected. But we all know how a beautiful dress, a favourite lippy, or a flattering pair of jeans can impact how we feel on any particular day. So it makes perfect sense that discovering your unique personal style, and investing in your wardrobe can not just impact how you show up for yourself, but also for your business.

    In this podcast episode, I chat to personal stylist, Stephanie Vaughan from Infinite Styling about how to style your way to brand confidence (even if you’re in a wardrobe crisis!). Stephanie is a wife, mum to three young adults, personal stylist and committed coffee lover (love that)! In 2013, she decided to turn her passion for styling into her career and has been helping women find and fall in love with their personal style ever since.

    I loved chatting with Stephanie, because it really shone a light on how many women are living with an “it will do” attitude to their personal style and clothing choices, not truly realising the impact that carefully chosen pieces can have on their energy and overall confidence. We all know how intimidating it is to consistently show up vulnerably online to market our businesses, but with Stephanie’s help you’ll be digging yourself out of your wardrobe blues and skipping your way to confident dressing in no time.

    Find Stephanie Vaughan on Instagram or head straight to her website.

     Click here to listen on: YouTube

  • Ep 122. The lazy guide to branding

    Ep 122. The lazy guide to branding

    · Brand Lover with Rachel Reiter

    I’m not calling you lazy. Not really. But let’s be honest. All any business owner wants is to have as much impact as possible with as little effort as possible. It’s part of our human psyche. And if you’re new to business, you’re likely completely swamped with all of the things that go into starting a brand from the ground up.

    It costs money. It costs time. It even sometimes costs sleep, relationships and fun
 for the greater good, of course.

    And if you’re feeling that way right now, I want to give you a red hot tip if you’re starting to delve into marketing your brand.

    You need a a solid foundation for you brand to market effectively.

    I was on the phone with a potential client the other day and I explained it like this. Your brand is the message. Your marketing is the vehicle transporting that message to your ideal customers. First you have to know what the message is, second, you need to know who you’re sending the message to and where it’s going, and finally, you need to know the most efficient route for the vehicle to deliver the message safely. Make sense?

    Let’s be real. SO many business owners find themselves overwhelmed by the thought of branding, assuming it requires endless hours of strategising and designing. And it can. But to begin with, it doesn't necessarily have to be that way if you don’t have the know-how or budget to dedicate to it. So what I want to do for you today is outline the most simple but effective, must-have aspects of the brand building process for lazy business owners (as in, time-poor and overwhelmed business owners!) to create a powerful brand presence with minimal effort.

    Click here to listen on: YouTube

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  • Ep 121. Fight the algorithm with an Instasite – Tori Kopke

    Ep 121. Fight the algorithm with an Instasite – Tori Kopke

    · Brand Lover with Rachel Reiter

    Tori Kopke is a Rural Business Coach combining proven strategies with a twist of innovation. She loves to help business owners find realistic and achievable growth solutions - especially businesses in the Aussie bush. Good old fashioned country values are a huge foundation for her business (she had me at “old fashioned”).

    I came across Tori recently on Threads, showcasing a little-known Instagram strategy called an Instasite (“Instagram website”). She instantly sparked my curiosity, and in my own research I’ve also seen it called the Permagrid (“permanent grid”), but whatever you call it, it’s sweeping small business owners on Instagram by storm.

    Tired of the never ending, ho-hum monotony and pressure to incessantly post on Instagram? Me too. Which is why Tori’s revolutionary Instagram strategy caught my eye, and I knew I had to share it with you immediately!

    So without further ado
 listen to this insightful episode if you’re just about ready to throw your phone out the window (or at least delete your social apps) and want to learn how to fight the algorithm with a strategy that not only creates space and freedom – but actually works!

    Find Tori Kopke on Instagram or head straight to her website.

     Click here to listen on: YouTube

  • Ep 120. Personal vs business brand – Hannah Willsmore

    Ep 120. Personal vs business brand – Hannah Willsmore

    · Brand Lover with Rachel Reiter

    Hannah Willsmore is a Registered/Endorsed Midwife, IBCLC and award-winning childbirth educator. She is also the Founder of Held Midwifery - a private midwifery practice here in Adelaide, South Australia. Recently, Hannah and I worked together to bring her DIY brand into the future vision she has for her business, stemming from Hannah’s decision to shift from a personal brand to a business brand.

    During this episode we discuss:

    Why Hannah decided to leave the hospital system and offer private midwifery servicesHow she has grown her business with calculated risk, organically over timeThe catalyst “wake up call” she experienced to instigate the rebrand processThey key qualities/deliverables she was seeking in a brand designerThe strategies and process Hannah used to execute and rollout her new brand assetsHer sage advice for business owners who feel they need to rebrand but aren’t sure how to approach it

    Find Hannah and Held Midwifery on Instagram or head straight to her website.

     Click here to listen on: YouTube

  • Ep 119. Should I put my prices on my website?

    Ep 119. Should I put my prices on my website?

    · Brand Lover with Rachel Reiter

    This is the age old question for service based business owners. The answer can feel a little foggy, and is highly dependent on your own business goals. There is no clear cut solution.

    So today I’m sharing the pros and cons of sharing your prices on your website, my experience after trying both options and ultimately, the main consideration you should be focusing on when making your final decision.

    Click here to listen on: YouTube

  • Ep 118. Design for websites vs print

    Ep 118. Design for websites vs print

    · Brand Lover with Rachel Reiter

    REMINDER: Sign up for my free masterclass happening this Friday 3 May! đŸ‘‰đŸ» www.rachelreiter.com/designsecrets 

    With more and more business owners “wearing all the hats” in their businesses, including that of graphic designer
 it’s important that you understand that designing for screen graphics (like website design, social media and email) verses designing for print require entirely different approaches to achieve a high quality result. There are different rules. Nuances that could make or break the end product. And tricks of the trade that will help your brand be more memorable. Wink wink.

    So in today’s episode first of all I want to help you understand why designing for print versus on-screen graphics is so vastly different. And three tips for each to ensure you’re getting the attention you deserve from your marketing graphics and more bang for your buck, especially if you’re investing in printing!

    Don’t forget to sign up for Design Secrets! đŸ‘‰đŸ» www.rachelreiter.com/designsecrets 

    Click here to listen on: YouTube

  • Ep 117. Narrow down to expand

    Ep 117. Narrow down to expand

    · Brand Lover with Rachel Reiter

    Most business owners think they have pinned down their target audience and what they want to be known for. But I guarantee even you can narrow down even further. The online market is at the point now where it is SO competitive, that your message has to be as clear as a pinpoint in order for your ideal customers to take notice. In order to avoid a vague, generalist, vanilla brand, you have no choice in this day and age but to narrow down.

    It’s all about focus. The more you narrow down your brand, the easier it'll be to speak about your offers, attract the right people, and grow your brand faster.

    By keeping focused on one narrow lane, you’ll be able to simultaneously eliminate distractions and strengthen your brand reputation because it will be easier for your audience to understand what your focus is and how you help them specifically.

    It's like the compound effect – small changes now can lead to big results in your future.

     Foundations - Know who you’re for and why you exist

    Niche – Be known for one thing

    Design – Recognition and memorability

    When it comes to your brand, less is definitely more! Listen now!

    📣 FREE ONLINE TRAINING: DESIGN SECRETS! Insider tricks of the trade to design wow-worthy marketing collateral... even if you don't have a creative bone in your body.

    Friday 3 May //  10-11ACST

    This session is 100% free to you,  sponsored by The Branding Hub so head to www.rachelreiter.com/designsecrets to save your seat!

    Click here to listen on: YouTube

  • Ep 116. 3 ways to leverage your rebrand

    Ep 116. 3 ways to leverage your rebrand

    · Brand Lover with Rachel Reiter

    One of the biggest mindset hurdles you need to overcome if you know in your heart that a rebrand is on the cards
 is the actual practical flow on effect of it all. You know when you WANT to do something, but you don’t know HOW to do it
 it usually puts you off, right? So you either procrastinate, deleting it off your list, or constantly shoving it to the bottom. But all this is doing is either stagnating your growth, or even worse, sending you on a backwards trajectory. And the longer you leave it, the harder it gets. Because the more marketing collateral you create, the longer your “brand” trail becomes. And not only that, the more familiar people become with your existing, non-aligned branding.

    Most often, everything comes to a head, or there is a catalyst that forces you to FINALLY make the decision to bite the bullet and commit to a rebrand. Once you make that decision, not only will you feel lighter, but you’ll be determined to make it work.

    And when you have a clear pathway with an action plan of how to pull it off, and it all makes sense in your mind, it feels more achievable. 

    So if you’re at that point, or *almost* at that point, first I want to congratulate you. 

    And second, I’m going to give you the exact steps I share with my 1:1 clients to not only successfully pull off a rebrand so your audience comes onboard to cheer you on rather than scratch their heads in doubt
 but also LEVERAGE your rebrand to have the most impact possible
 including a cashflow injection!

    So let’s wrap your head around the HOW with three tips to leverage your rebrand.

    Click here to listen on: YouTube

    🎁 FREE ONLINE TRAINING: DESIGN SECRETS! Insider tricks of the trade to design wow-worthy marketing collateral... even if you don't have a creative bone in your body. 

    Friday 3 May //  10-11ACST

    This session is 100% free to you,  sponsored by The Branding Hub so head to www.rachelreiter.com/designsecrets to save your seat!

  • Ep 115. Get more attention online

    Ep 115. Get more attention online

    · Brand Lover with Rachel Reiter

    I don’t know if you’ve noticed, but it’s getting harder and harder to stand out online these days. Everybody is drinking from the same water fountain
 as in
 posting on social media to market their small business, using their website to either sell their wares or capture leads, and leaning into digital marketing vs traditional marketing in general.

    I’ve talked before about feeling like a small fish in a big pond. Feeling invisible. Struggling to demand attention. Watching your ideal customers float on by in ignorant bubbles.

    Now obviously there are many layers to this, and I’m not a marketing guru, but as a brand specialist, there are some blaringly obvious mistakes that small business owners are making that I can’t help but share with you, so you can either avoid them or fix them
 and discover the secret to standing out online from the stance of your visual brand at the very least.

    Once I reveal them, you can’t unsee them. So listen now to find out how you can get your visual brand to get you more attention online!

    📣 The Branding Hub is NOW OPEN! Your one-stop library for professionally designed, eye-catching visual brand assets, illustrations, icons, CanvaÂź templates + marketing resources. JOIN NOW

    Click here to listen on: YouTube

  • Ep 114. When things aren’t clicking in your biz

    Ep 114. When things aren’t clicking in your biz

    · Brand Lover with Rachel Reiter

    You know that feeling when nothing seems to be going your way? No matter what you try, or how hard you push, you feel like you’re constantly bashing your head against a brick wall?

    Honestly lovely, I’ve felt like this many times in my 16+ years of running a business. It’s frustrating to say the least. When you aren’t seeing the return for your marketing efforts, and all you’re seeing are dust bunnies and crickets
 you might feel like you want to throw in the towel.

    But lovely, please don’t. Listen to this episode for five things to focus on to get yourself out of your dark hole and back on track.

    FREEBIE: Find confidence in your brand with my Branding Success Blueprint. Click here for free access.  

    Click here to listen on: YouTube

  • Ep 113. Let your values lead with Elena Duggan

    Ep 113. Let your values lead with Elena Duggan

    · Brand Lover with Rachel Reiter

    Elena Duggan won the hearts – and appetites – of people across the globe as the winner of MasterChef Australia season 8 in 2016. I remember it well. Ellie, as she’s affectionately known, is a childhood friend of mine so I was glued to the screen every night after my then 1-year-olds’ bedtimes!

    She has since established herself as an expert in healthy, inclusive cooking, providing regular content on ingredient, equipment and technique alternatives that engages followers and helps them live their best life. She also consults with hospitality industry stakeholders on how to make their menus and spaces more inclusive to people of difference.

    During this episode Elena and I chat about:

    How being multi-passionate and multi-skilled has driven her career pathHow and why she transitioned from teacher to foodie (without letting go of her core values for quality education and equal opportunities)Upholding an ‘accidental’ personal brand after exiting the MasterChef bubbleThe importance of staying true to her values throughout her entire career, and how she makes decisions that feel aligned when presented with brand collaborations and opportunitiesExciting new offers on the horizon from Elena (stay tuned!!)Her sage advice for work at home business mums feeling unsure which path to take, and how to fix your attitude so you can never fail

    Find Elena on Instagram or head straight to her website.

     Click here to listen on: YouTube

  • Ep 112. Nailing your niche with Belinda Whelan

    Ep 112. Nailing your niche with Belinda Whelan

    · Brand Lover with Rachel Reiter

    Belinda Whelan is a Certified Health Coach specialising in helping women with Celiac disease to live a full and healthy life. Belinda works closely with women all over the world to teach them how not only live with celiac disease, but thrive doing it. She is the host of The Healthy Celiac Podcast and founder of the Ultimate Celiac System.

    During this episode Belinda and I chat about:

    Her journey to becoming a renowned health coachHow she pivoted to an online model successfullyHow Belinda knew she had no choice but to embrace her niche of serving women with Celiac diseaseFacing the fear of running out of content within your niche or succumbing to shiny object syndromeWhere Belinda’s clients come from and how you can use the same strategy for your businessHer top advice for service providers struggling to pin down their niche for fear of breaking their business

    Find Belinda on Instagram, head straight to her Website for all her amazing FREE resources!

     Click here to listen on: YouTube

  • Ep 111. Are your excuses actually your priorities?

    Ep 111. Are your excuses actually your priorities?

    · Brand Lover with Rachel Reiter

    As mums in business, we seek freedom to live life in a way that is aligned with our values AND gives us flexibility to be present for our families.

    But here’s the thing. To get to a point in your business where you actually have the “balance” of these things pinned down takes a bit more than it appears on the surface.

    It has been a very long time since I’ve ever even contemplated that I might ever be able to live a balanced life. To me, life is just life. Business is life. Family is life. Hobbies are life. Exercise is life. Everything is connected.

    Integrated.

    And truly, this is the secret to letting go of “balance” and stepping into your version of “success”.

    Something I’ve noticed is that more women are starting businesses from home than ever before. And I am HERE FOR IT. The hardest parts in these early stages though, are gaining traction, keeping yourself accountable to your goals, and figuring out what to focus on in order to get your business to a point where you CAN enjoy the fruits of your labour.

    So if you are feeling a little stuck in your circumstances, or maybe a little resentful that you don’t have the time or energy to put into your business to get it to where you need it to be, here are a few tips (from lived experience!) that have helped me tackle my mindset demons and take BIG LEAPS in my business.

    FREEBIE: Find confidence in your brand with my Branding Success Blueprint Click here for free access.

    Click here to listen on: YouTube

  • Ep 110. Dumb branding advice to avoid

    Ep 110. Dumb branding advice to avoid

    · Brand Lover with Rachel Reiter

    In the vast landscape of well-intentioned but largely unregulated business coaching, there exists a minefield of opinions when it comes to branding. For online business owners navigating the often daunting task of building their new brand, separating the good advice from the bad can be incredibly overwhelming. In an era where anyone with a laptop and access to Canva can claim to be a branding expert, it's crucial to sift through the noise and discern the wisdom from the waffle.

    So today, as a visual brand designer, illustrator and stylist who has the bachelor degree to prove it, I’m here to shine a light on five of the dumbest pieces of branding advice I see commonly spruiked by business coaches hunting their new business owner prey.

    From the suggestion that a brand is a mere afterthought to the temptation of snagging a logo for the price of a latte, we'll delve into why these tempting shortcuts can lead to long-term headaches for businesses seeking to make their mark and build their brand legacy.

    đŸ„‚ POP THE CHAMPAGNE – THE BRANDING HUB OPENS THIS THURSDAY 7 MARCH!

    The Branding Hub is your one-stop library for professionally designed, eye-catching visual brand assets, illustrations, icons, CanvaÂź templates + marketing resources. Ditch generic templates and start showing up with excellence. Tap the link below to get your name on the waitlist to for a never-to-be-repeated relaunch offer!

    CLICK HERE to add your name to the VIP waitlist!

    Click here to listen on: YouTube

  • Ep 109. 5 ways your visual brand can increase cash flow

    Ep 109. 5 ways your visual brand can increase cash flow

    · Brand Lover with Rachel Reiter

    Pardon the cliché, but we all know that standing out in the crowd is essential to opening the floodgates to a seamless flow of dream customers, waving their wallets around begging you for more of your services or products. Goals, right?!

    But one of the biggest mistakes online business owners make is focusing on product quality and marketing strategies, leaving nothing left in their budget for their visual brand aesthetic.

    But think about it. From the moment a potential customer encounters your brand, whether on Instagram, Tik Tok or through a Google search, the visual impact and subsequent emotional connection (or lack of) instigated by your brand plays a crucial role in shaping their perception and directly influencing their purchasing decisions.

    So today, let’s explore the undeniable impact of brand visuals on your business's profitability. Because let’s face it. The whole point of owning a business is to make profits.

    Here are my tried and tested tips to boost your confidence:

    Creating a memorable first impressionBuilding trust and credibilityDifferentiation in the dreaded saturated marketEmotional connection – yes it is possible!Increased perceived value = higher prices

    By navigating these five key areas, I want to help you wholeheartedly understand that investing in good brand visuals can directly impact your bottom line by attracting customers, building trust, differentiating your business, fostering emotional connections, and increasing the perceived value of your offerings. And ALL of these things undeniably contribute to increased sales. Which is what every business needs to succeed.

    And if you’re seeking access to distinguishable, easy to implement, unique and easily customisable brand visuals that both stand out in all the right ways AND don’t cost the earth
 I’m very excited to share the news that the ALL NEW portal for my membership, The Branding Hub is almost ready for launch!!!

    The Branding Hub is your one-stop library for professionally designed, eye-catching visual brand assets, illustrations, icons, CanvaÂź templates + marketing resources.

    Ditch generic templates and start showing up with excellence.

    I’ll be opening the doors for new members on Thursday 7 March with a never to be repeated introductory offer PLUS bonus gifts from me, so tap the link below to get your name on the waitlist to make sure you don’t miss it!

    CLICK HERE to add your name to the VIP waitlist!

    Click here to listen on: YouTube

  • Ep 108. Introvert’s guide to successful networking

    Ep 108. Introvert’s guide to successful networking

    · Brand Lover with Rachel Reiter

    Do you prefer quiet corners to crowded rooms full of chit chatting business owners? Me too, but referral marketing, affiliates and authentic connections are all back in abundance after the unspeakable blip on the radar (i.e. the Covid era).

    If you’re anything like me, you breathe a sigh of sweet relief if you can hide behind a computer or phone screen rather than face the daunting reality of any situation that puts you in the spotlight.

    But here’s the reality. In a world saturated with noise and lacklustre marketing, authentic connections are like gold. People trust people, not pushy sales pitches. So, it's time to embrace networking as a powerful tool for building brand awareness from the ground up.

    Feeling overwhelmed by the thought of networking? Don't worry, I've got you covered.

    Here are my tried and tested tips to boost your confidence:

    Give yourself some quiet time before and after the event to rechargeReach out to the host beforehand to ease any awkwardness
    Arrive early to avoid the stress of being latePrepare some conversation starters to keep things flowing smoothlyPractice your elevator pitch until it rolls off the tongue effortlesslyFocus on one key offer or service to avoid overwhelming potential connectionsDon't forget your gorgeous business cards!And above all, approach networking with the intention of giving, not just selling

    Yes, networking can be daunting, especially for introverts. But remember, growth lies beyond your comfort zone. So, listen to this episode to arm yourself with my networking tips for introverts and dive into your next business event with confidence.

    FREEBIE: Find confidence in your brand with my Branding Success Blueprint. Click here for free access. 

    Click here to listen on: YouTube

  • Ep 107. How to gain a competitive edge with SEO – Karlie Plowman

    Ep 107. How to gain a competitive edge with SEO – Karlie Plowman

    · Brand Lover with Rachel Reiter

    When Karlie Plowman, aka Techno Bird, delivered a 10/10 training session inside my membership, The Branding Hub, I knew I had to get her in the poddy hot seat! Karlie is a seasoned professional in the field of website design and SEO, dedicated to supporting women in small business. With over 10 years of experience, Karlie has established herself as a leader in the industry, having worked with a diverse range of businesses across various sectors. Her business, Techno Bird, serves as a platform for empowering business owners with the knowledge and skills necessary to thrive in the digital landscape.

    Join myself and Karlie as we explore her rollercoaster ride to find her career path as a website developer, why she loves it SO MUCH, and how she uses SEO to help her clients (and herself) gain a massive advantage over the competition!

    During this episode Karlie and I chat about:

    How she discovered her passion and established her career path on maternity leave at the age of 29Why she loves SEO so much and why you should too!The three most important things to focus on FIRST when it comes to establishing your SEOThe top indicators to test whether your SEO is actually workingKarlie’s philosophy on gaining the advantage over your competitionHer two top tips for excellent SEO

    Find Karlie on Instagram head straight to her Website for all her amazing FREE resources!  

    Click here to listen on: YouTube

  • Ep 106. 2024 Branding Insights

    Ep 106. 2024 Branding Insights

    · Brand Lover with Rachel Reiter

    Hello and welcome to the first episode of 2024! I’m so excited to reconnect with you all, and what better way to start than by sharing my thoughts and insights on how to make your brand bolder, stronger and smarter this year!

    I’ll be sharing:

    My word of the year and how it applies to what I’m planning for this yearTop things to avoid in 2024How to genuinely stand out in the ever increasing crowdThe thing I’ll be focusing on this year to create lasting connectionsThe secret to AI-proofing your brand

    Click here to listen on: YouTube

  • Ep 105. 4 steps to refocus and reset for 2024

    Ep 105. 4 steps to refocus and reset for 2024

    · Brand Lover with Rachel Reiter

    Something I love about this time of year, on top of all the beautiful festive moments and memories, is the opportunity to rest and reflect on the year that was, with a fresh new door opening to a new year just around the corner. I’m a traditionalist when it comes to setting goals. I know you can set them anytime, that the time of year really doesn’t matter, but a New year to me is like starting a crisp, white unmarked notebook. It almost carries the smell of anticipation and a tangible sense of excitement.

    So if you’re like me, an anti-hustler who thrives in the slow moments with time to process and reflect, but you also love a structured guide to follow, listen to this episode and take notes as you go.

    To thank you for listening to the podcast this year, sharing it with your friends and generally being awesome, I want to share with you my four step reflections and gratitude process to help you finish 2023 with clarity and gratitude, and to reset and refocus your goals for a prosperous 2024.

    If you’d like to download the guide for free, tap the link below and grab your printable copy.

    REFLECTIONS + GRATITUDE GUIDE

    I wish you a very Merry Christmas, my very best wishes for the new year ahead and my greatest thanks for being part of my world this year.

    I’ll be back in your ears late January. So I’ll see you on the other side.

    Rach x

    Click here to listen on: YouTube

  • Ep 104. 8 ways to keep your brand relevant in the festive season

    Ep 104. 8 ways to keep your brand relevant in the festive season

    · Brand Lover with Rachel Reiter

    Are you feeling the struggle to whip up creative content and connect with your audience in the midst of a season packed with endless commitments, events, and a mountain of things to organise?

    Well take a breath and let that stress melt away, because I'm here to dish out a quick and delightful list of ideas to infuse some festive vibes into your brand in the coming weeks. Grab a pen and paper
 and let’s make sure your brand stays on the radar of your ideal customers and doesn't disappear into the Christmas chaos!

    Join the Branding Hub now for instant accesses to customisable brand resources. 

    Click here to listen on: YouTube

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