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Artificial intelligence is changing the way customers search for information, evaluate products, and make purchasing decisions. But what does that mean for your marketing strategy?
In this episode, we're joined by Todd Hockenberry to discuss how AI is reshaping search, content creation, and digital marketing. We break down the differences between SEO, AEO, and GEO, explore how companies can become trusted sources that AI recommends, and discuss what marketing teams should be doing today to prepare for the future. Whether you're a marketing professional, business owner, or sales leader, this episode provides practical insights to help your organization stay visible and competitive in an AI-driven world. -
A metal roof can be designed correctly, manufactured correctly, and delivered correctly—but if it's not installed correctly, none of that matters. In this episode of Building with Metal, we sit down with McElroy Metal's Weather-Tightness Warranty team to discuss what separates a good metal roof installation from a great one. From contractor training and roof inspections to common installation mistakes and warranty requirements, we explore the critical role proper installation plays in long-term roof performance. Whether you're a contractor, architect, consultant, or building owner, this episode offers practical insights into delivering metal roofing systems that perform as intended for decades.
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In this episode of The Building With Metal Podcast, I speak with Mark Rangel from Spear Commercial about the critical considerations for integrating solar systems on commercial and industrial roofs. We delve into the lifespan discrepancies between solar panels and roofing materials, emphasizing the importance of aligning their longevity for cost-effective solutions. Mark shares insights on common mistakes made by contractors and designers, particularly regarding infrastructure and maintenance planning. We also explore the evolving landscape of energy demands and incentives, as well as the role of metal roofing in maximizing solar efficiency. Whether you're a contractor, architect, or building owner, this discussion is packed with essential information to help you make informed decisions about solar installations. Tune in for expert advice that could transform your approach to sustainable building practices.
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In Episode 61 of The Building with Metal Podcast, I sit down with Stephen Knight, our engineering manager at McElroy Metal, to explore a common concern: How do metal roofs manage moisture and sound? We delve into the science of condensation—how it occurs when humid air contacts cooler surfaces—and discuss effective solutions such as ventilation and insulation. Stephen shares insights on the importance of a complete roofing assembly and how to mitigate condensation and noise through proper design and installation. If you've ever wondered about these critical aspects of metal roofing, this episode is packed with valuable information to help you build better with metal. Tune in to enhance your understanding and ensure optimal performance in your projects.
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Post-frame construction is no longer just for agricultural buildings. Across the country, contractors and developers are starting to use post-frame systems for commercial buildings because they can offer faster construction, lower costs, and impressive design flexibility. In this episode of Building with Metal, I sit down with Matthew Gerber of Meyer Buildings to talk about how post-frame construction is being used in commercial projects today.
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In Episode 59 of The Building with Metal Podcast – Presented by McElroy Metal, we continue our deep dive into the world of barndominiums with Blair Neihauser from FBI Buildings. Join me as we explore common pitfalls and real costs associated with building these unique structures. We'll discuss why many DIY enthusiasts may underestimate the role of a general contractor and the importance of thoughtful design to avoid costly mistakes. Blair shares insights on insulation options, the significance of engineering expertise, and the value of selecting the right building partner. Whether you're considering a barndominium for personal use or as a project, this episode is packed with valuable advice to help you build right. Tune in to learn how to navigate the complexities and make informed decisions for your next build.
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Barndominiums are one of the hottest trends in construction right now — but they come with a lot of misconceptions. In this episode, Kathy Miller sits down with Blair Neihouser, Vice President of Sales at FBI Buildings, to cut through the hype. Blair explains what a barndominium actually is, how it differs from a shouse, and why post frame construction is such a natural fit for this building style. He also tackles the big cost question head-on: are barndominiums really cheaper to build? Plus, Blair shares what kind of person is best suited for this lifestyle — and why COVID changed how people think about where and how they live.
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In Episode 57 of The Building with Metal Podcast, I have the pleasure of speaking with Jeff Henry, Executive Director of the Metal Construction Association. Together, we explore the evolution of metal construction and its growing role in sustainable building practices. From its humble origins in agricultural structures to its widespread application in commercial and residential projects, we discuss how metal materials provide durability, energy efficiency, and aesthetic flexibility. Jeff shares insights on the importance of installer education, the future of metal products, and the industry's shift towards sustainability. Join us to understand why metal is not just a trend, but the future of construction.
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In this episode of Building with Metal, McElroy Metal unpacks the science behind cool metal roofing and its real-world energy savings. Learn how reflectivity, emissivity, and advanced coatings reduce heat absorption, lower cooling costs, and support sustainable building design. Discover why “cool roofs” are making a hot impact on both performance and the planet.
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In this episode of The Building with Metal Podcast, I, Jessica Hall, delve into the transformative role of digital visualization in the metal roofing industry with Philippe Hebert, co-founder and CEO of LightBeans. We explore how advanced scanning technology is revolutionizing the way architects and designers visualize materials, shifting from physical samples to high-quality 3D textures. Philippe shares insights on the challenges manufacturers face in accurately representing complex products like metal roofing and discusses the significant benefits of adopting digital tools for better decision-making in construction projects. Join us as we uncover the future of material selection and the impact of visualization on the building process. Tune in for a conversation that promises to enhance your understanding of this evolving technology.
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In Episode 54 of The Building with Metal Podcast, presented by McElroy Metal, I sit down with Drew Baumann, Sales Manager at Blunier Builders, to uncover what sets great salespeople apart in the competitive construction market. We explore effective sales strategies, the importance of strong client relationships, and the unique offerings of Blunier Builders, including their innovative projects like the recently completed Goodfield State Bank. Drew shares insights into the design process, product selection, and how Blunier leverages post-frame construction to meet diverse client needs. Whether you're in sales, project management, or construction, this episode is filled with actionable tips to elevate your approach and enhance your success in the industry. Tune in for valuable insights that can transform your sales strategies today.
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In Episode 53 of The Building with Metal Podcast, I sit down with Charlie Smith from McElroy Metal to explore the crucial topic of increasing load capacity in existing buildings. Charlie shares his extensive knowledge on practical strategies, including engineering insights, framing techniques, and panel selection. We discuss the importance of assessing structural integrity to determine whether a recover or tear-off is necessary, particularly in light of evolving building codes. Tune in as we delve into effective methods like using symmetrical standing seam panels and innovative solutions such as the Roof Hugger to enhance structural strength while minimizing disruption and cost. Whether you’re a contractor, architect, or building owner, this episode offers valuable guidance to help you build better with metal.
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Ever wondered what goes on inside McElroy Metal’s testing lab? Join us with McElroy's testing specialist Hunter Langdon for an inside look at how real-world performance testing, UL 580/1897, ASTM standards, and wind-uplift evaluations drive safer, stronger roofing systems. Our in-house experts share why testing matters, how it differentiates McElroy Metal from competitors.
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Building codes are constantly evolving — are you ready for what’s next? In this episode, McElroy Metal sits down with the experts from Ztech Consulting to discuss key 2025 IBC and energy code updates, how they impact metal roofing and wall assemblies, and what every builder, architect, and specifier should know to stay compliant and competitive.
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In this milestone 50th episode of The Building with Metal Podcast, presented by McElroy Metal, we reflect on a remarkable 2025, expressing gratitude to our dedicated customers and employee owners. Join me as we celebrate the achievements of our teams and the strong relationships built across departments and with our valued clientele. Hear firsthand insights from our credit department, discussing the importance of collaboration and communication in driving our success. As we look ahead to 2026, we remain committed to enhancing our customer experience and expanding our reach through innovative solutions. Tune in for inspiring highlights and a glimpse into McElroy Metal's future as we continue to build better with metal.
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What’s shaping the future of metal roofing and wall panels? In this forward-looking episode, McElroy Metal teams up with Paul Trombitas from FMI Consulting to explore key market trends for 2026 and beyond. From construction demand and material costs to evolving design priorities and sustainability expectations, we break down what contractors, distributors, and architects can expect — and how to stay competitive in a changing marketplace.
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In Episode 48 of The Building with Metal Podcast, presented by McElroy Metal, I dive deep into the science behind metal panel coatings with Michael Lewis, Research and R&D Director at Sherwin-Williams. We explore what makes paint last on metal roofs, discussing the intricate balance of ingredients, application methods, and rigorous testing that ensure durability and aesthetic appeal. Michael shares insights on the innovations in coatings technology and the impact of environmental considerations on product formulations. From laboratory tests to real-world performance, we uncover the complexities of achieving long-lasting finishes in various climates. Join us for an enlightening discussion that will enhance your understanding of metal coatings and their critical role in building design and sustainability.
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In Episode 47 of The Building with Metal Podcast, I sit down with Spencer Graffam, President of CastleBrook Barns, to discuss the importance of turning challenges into opportunities for trust and loyalty. We delve into the story of a project for The Shea Center, where a misunderstanding led to a critical learning moment for CastleBrook. Spencer shares how they transformed a potential setback into a chance for improvement, emphasizing the value of proactive customer service and open communication. Listeners will gain insights into the significance of building relationships and adapting business practices to enhance customer satisfaction in the construction industry. Tune in for an engaging conversation that highlights the power of listening and learning in achieving long-term success.
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In this episode of The Building With Metal Podcast, I sit down with Jon Wilusz, Chief Marketing Officer of Advanced Metal Roofing, to explore the journey of growing a successful metal roofing business. Jon shares insights from his family's third-generation company, established in 1966, and discusses the evolution from traditional roofing to a focus on metal solutions. We dive into the benefits of metal siding, including aesthetic appeal and durability, especially in New England's challenging weather. Jon also highlights a unique renovation project for an 1820s farmhouse, showcasing their innovative use of Kynar-coated panels. Join us as we uncover valuable lessons in customer service, craftsmanship, and the importance of quality partnerships in the metal roofing industry.
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In Episode 45 of The Building with Metal Podcast – Presented by McElroy Metal, I, Kathy Miller, dive into the world of seaming machines with Scott Tomlin from D.I. Seamers. We explore the critical role these machines play in mechanically seamed standing roof systems and discuss common issues like power supply problems, motor brush wear, and hand crimping errors. Scott shares insights on troubleshooting techniques and the importance of proper panel installation. We also cover the different types of seaming machines—three, four, and five station—and their specific applications. Whether you're a contractor or a building owner, this episode is packed with valuable tips to ensure your seaming process is smooth and efficient. Join us for an informative discussion that will help you build better with metal.
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