Episodes
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Episodes manquant?
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Why I started posting 6 times a day (and why you probably shouldn't) 📱
In this tactical episode, I'm breaking down exactly how I scaled my Instagram from 0 to 340,000 followers and why I recently made the decision to post 6 times per day. But here's the truth: this strategy isn't for everyone.
I'm showing you the step-by-step progression that took me from posting once per day to where I am now, and more importantly, when YOU should (and shouldn't) increase your posting frequency.
From building the right team to free up your time to ensuring your content quality doesn't drop with increased volume, I'm giving you my complete playbook for scaling your social media presence the right way. Because here's the reality: posting more only works if you've mastered the fundamentals first.
Top Quotes:
"I think that's where a lot of online fitness coaches struggle is you never actually make the commitment that you want to get better at content. You're just posting because most of you guys come into this game of entrepreneurship without ever posting on social media." (1:34)
"Once you can do this and every piece of content that you post is good - and my definition of good is people are saying it's good, they're engaging with it, they're watching, they're sharing, they're liking, they're commenting - your account is growing at that point. Then I would consider increasing the volume." (5:24)
"If you're making 10 to $20,000 a month and you don't have people working for you, you're fucking up because it's impossible for you to post 3 to 5 times a day if you've got all of the other things that you need to do in your business." (6:15)___
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Raw and unfiltered: Live Q&A with my PT Dom clients crushing it right now 🎯
In this no-holds-barred Podchats episode, I'm opening up the floor to my PT Dom clients to ask me anything about what's actually working in their businesses right now. From celebrating wins like booking 4 clients in February to calling out a 100k follower account that's not booking enough calls, we're diving deep into the real challenges and breakthroughs happening in the trenches.
Plus, I'm dropping a major announcement about an upcoming mindset coaching program with Cole that you won't want to miss. If you're ready to learn directly from coaches who are in the game - not just talking about it - this episode is your masterclass in what's working right now.
Top Quotes:
"I look at my content that I was posting before and I didn't fucking have a strategy... now my content is night and day, and all my friends in my old coaches program are like, 'dude, your content is unreal'" (2:39)
"Don't go to bed until you get a call booked. We just don't sleep until the call's booked. That actually creates urgency to get it done faster. Because you want to go to bed." (0:51)
"You're giving lots of value. But bro, like, you've got people that want to book already. So fucking book the call." (3:16)
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Our fertility journey: from zero sperm count to pregnancy 🎉
In this raw and personal episode, Kirsten and I are pulling back the curtain on our fertility journey after announcing our pregnancy on Instagram. From discovering my zero sperm count to the supplements and mindset shifts that made all the difference, we're sharing exactly how we went from struggling to conceive to expecting our first child together.
Whether you're on your own fertility journey or just want an inside look at what it really takes to overcome seemingly impossible odds, this episode is packed with practical tips and powerful mindset lessons that helped us stay positive through the process.
Top Quotes:
"I never, never once came out of my mouth 'it's not gonna happen for us.' Anytime I talk to anybody, I'd say, 'it's gonna happen, it's gonna happen really soon for us.'" (11:57)
"You can take all the supplements you want in the world, but if you aren't supplementing your mind with positive talk... you're just gonna continue to keep yourself stuck." (12:04)
"Both of us were doing everything in our power to make it happen... neither one of us was acting discouraged or upset every month. We were both just like, 'It'll happen when it's supposed to happen.'" (10:49)
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Stop letting "I need to think about it" steal your sales: the ultimate objection-crushing framework 💰
In this tactical episode, I'm breaking down exactly how to handle the most common objection you'll face on sales calls - "I need to think about it." But here's the truth: this isn't actually an objection at all. It's a smokescreen hiding their real concerns, and I'm showing you my proven framework for uncovering and crushing the real objection underneath.
Plus, I'm dropping a major announcement about my upcoming book "The 10 Million Dollar Instagram Final Blueprint" - 70,000 words of pure value coming your way in the next three months. This episode is just a tiny preview of what's inside.
Top Quotes:
"First things first understand that when the prospect says I need to think about it, that's not an actual objection. It's a smokescreen covering up whatever their real objection is." (1:38)
"I'm closing about 50 to 60 percent of the calls that I get on. And when my sales guys get on calls they're closing about 35 to 40 percent." (1:12)
"If you make the decision to join today and we work together for the next 12 weeks, and you do everything I tell you to do and you don't lose the 20 pounds that we talked about in this coaching call, I will send you a full refund of every dollar that you paid." (7:30)
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Get a FREE customized blueprint to grow your online fitness business:https://pt-domination.com/clmm-results
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The two types of content that actually make you money on social media 💰
In this tactical episode, I'm breaking down the only two types of content that matter for growing your business: awareness content and conversion content. While most creators focus on just one or the other, I'm showing you exactly how to use both to build a profitable social media presence that actually generates revenue.
From crafting viral awareness posts that get millions of views to creating high-converting content that turns followers into customers, I'm giving you my complete content strategy playbook. Because here's the truth: you need both types to succeed, and I'll show you the perfect ratio to implement in your business.
Top Quotes:
"If you only post awareness-based content, you'll grow, but you won't sign customers. And this is why I get a lot of influencers that will come to me, and they're broke, and they're not making any money." (8:46)
"The intention behind awareness-based content is simply one word and it is exposure. When Clueless Summit came out with his talking head reels, these are awareness-based pieces of content." (0:57)
"I would say you need a 50-50 combination of awareness-based content and conversion-based content if you want to grow in social media and grow a business that makes money." (8:53)___
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Mastering the 4 most common sales objections: your complete playbook 💰
In this rapid-fire episode, I'm breaking down exactly how to handle the four biggest objections you'll face on sales calls: time, money, spouse, and "I need to think about it." But here's the truth: the best place to overcome objections is before they even come up. I'm showing you the exact red flags to watch for and how to address them proactively during your calls.
From securing deposits to booking follow-up calls that actually convert, I'm giving you my complete framework for turning objections into opportunities. Plus, I'm dropping a major announcement about my upcoming book that will have all of these scripts (and more) written out in detail.
Top Quotes:
"If your prospect asks about price during the call, that is a red flag that they don't have the finances / they are considering price more than anything." (00:24)
"I've been on hundreds of these calls, brother, and I know for a fact that if you hang up the phone without taking any action, the likelihood that you fully commit to your goals and lose that 20 pounds comes down to one in 10." (08:42)
"If they hang up the phone without giving you a deposit, the likelihood of that prospect closing goes down to a one in 10. You have to get some sort of financial commitment." (09:16)
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Live Q&A: Real talk with my most successful clients 🎯
In this value-packed Podchats episode, I'm opening up the floor to my top-performing clients for an unfiltered Q&A session. From niche selection and content strategy to running profitable Instagram ads, we're diving deep into the real challenges and wins happening right now in their businesses.
Plus, I'm dropping a major announcement about our next live event coming to Kelowna this September. If you're ready to learn directly from coaches who are actually doing it - not just talking about it - this episode is your masterclass in what's working right now.
Top Quotes:
"When we're thinking about avatar and who we want to speak to... the connection content about your story is going to attract those types of clients by themselves." (2:35)
"This is where a lot of people go wrong with targeting - they try to get too specific. Instagram and Facebook want you to spend money on ads because if you spend money, they make more money if you make more money." (1:29:35)
"If your content isn't good enough to attract clients, that's the only thing that you need to focus on." (1:31:05)___
Get a FREE customized blueprint to grow your online fitness business:https://pt-domination.com/clmm-results
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Lock the f*** in: why you're not seeing results (and what to do about it) 🔥
In this fired-up episode, I'm sharing the raw truth about what it really takes to succeed in this game. Fresh off writing a 70,000-word book in just 5 days and securing a publisher within a week, I'm breaking down why "locking in" has been the secret behind every major move in my business - from launching Change Lives Academy to scaling to 1,800 active clients.
Because here's the truth: it's not about capability or qualifications. It's about being willing to cut out all the distractions, invest in yourself, and do whatever the fuck it takes to reach that next level. If you're tired of sitting on the fence and ready to actually make shit happen, this episode is your wake-up call.
Top Quotes:
"There's so many things that you guys want to do, that you're on the fence about that you've thought about for maybe months, years on end. And the only reason you're not doing it is because you haven't locked in." (1:46)
"Locking in doesn't just mean you hire the mentor. Locking in means you hire the mentor and you do the fucking work." (6:37)
"There's no fucking secret to success. There's no blueprint. There's no magic trick. There's no fairy dust. I post six times a day every day, seven days a week on social media. That's called locked in." (7:09)___
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3 Instagram profile mistakes killing your client sign-ups (and how to fix them) 🔥
In this tactical episode, I'm exposing the three biggest profile mistakes that are costing you clients and revenue. From blurry profile photos to vague taglines, these seemingly small errors are destroying your credibility before prospects even see your content. But don't worry - I'm also sharing my six-step blueprint for building instant authority on Instagram.
Whether you're just starting out or looking to level up your social presence, I'm breaking down exactly how to optimize every element of your profile - from your username to your bio CTA. Because here's the truth: you only get one chance at a first impression, and your Instagram profile needs to scream "expert," not "amateur."
Top Quotes:
"If you look like a creep on social media, no wonder nobody's reaching back out to you. It should be clear. It should be you smiling. You should look good." (00:05)
"Think of your username as your brand's billboard. It needs to be easy to remember, search friendly and niche focused." (01:51)
"If you're inconsistent with your social media efforts, your clients aren't going to want to hire you because they don't even trust you to show up for them on social media for free." (39:49)
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Not all leads are created equal: mastering the art of lead temperature 🔥
In this tactical episode, I'm breaking down exactly how to assess and handle different types of leads in your online fitness business. Because here's the truth: treating every prospect the same way is killing your conversion rates. By understanding the crucial factors of response time and message length, you'll know exactly how to nurture cold leads, convert warm leads, and close hot leads.
I'm sharing my proven framework for categorizing leads and the exact questions you need to ask to move prospects through your funnel. From relationship-building with cold leads to booking immediate calls with hot prospects, you'll learn how to maximize every opportunity that comes your way.
Top Quotes:
"With hot leads that are responding fast and giving you longer responses, do not waste time. Book a call immediately. The worst thing you can do with a hot lead is treat them like a cold lead and take a long time to get back to them." (4:44)
"You have to understand that this person is very interested in working with you, otherwise they wouldn't be sending you paragraphs." (5:12)
"You need to show people as you're generating leads that you care more about them than you do about their money." (1:58)
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How to start and scale your fitness business to $10K/month: the complete blueprint 🚀
In this comprehensive training, I'm breaking down my proven system for building a successful online fitness coaching business - the exact same framework that's helped over 6,000 coaches quit their 9-5 jobs and build thriving online businesses. From crafting the perfect $1,000 coaching package to running high-converting sales calls, I'm giving you the complete roadmap.
Drawing from my journey of scaling to $50K months and helping thousands of coaches do the same, I'm exposing the critical elements most "how to" videos miss. Because let's be real - following random YouTube advice isn't going to cut it. You need a tested, proven system that actually works in 2024.
Top Quotes:
"Anyone who books a phone call with you is interested in purchasing, otherwise they wouldn't book the call... They could've just ghosted you, they could've just canceled, they could've just blocked you on social media." (23:01)
"We don't view these as sales calls. We view these as fitness assessments. Which means that on the call, you need to spend significantly less time talking about how awesome your product is, and spend way more time talking about your prospects' pain points." (23:43)
"We don't intend to sell, we intend to serve. It's your responsibility to make them an offer because you know that you can help them transform." (24:25)____
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The 11-step blueprint to selling high-ticket programs that actually convert 💰
In this value-packed episode, I'm breaking down my complete sales psychology framework that's helped me and my clients close millions in high-ticket coaching programs. Fresh from writing the sales chapter of my upcoming book "The $10 Million Instagram Funnel," I'm sharing exactly how to position yourself as an authority and guide prospects to a confident "yes."
From the crucial pre-frame in the first 2 minutes to handling objections like a pro, I'm revealing the step-by-step process that turns discovery calls into paying clients. Because here's the truth: people don't pay for your time - they pay for your expertise in solving their problems.
Top Quotes:
"People do not pay you for the amount of time that you spend on the program. People pay you for the result that you're able to give them." (1:06)
"People don't buy from friends, they buy from coaches they have rapport with. And so, your job in the first 30 seconds to two minutes of the call is to cement yourself as an authority." (3:08)
"Most people don't make the decision to get in shape. Most people don't make the decision to lose the weight. But you don't sound like most people. It sounds to me like you want to be a leader." (23:59)
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Get a FREE customized blueprint to grow your online fitness business:https://pt-domination.com/clmm-results
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Your goals are too small and it's holding you back from greatness 🚀
In this fired-up episode, I'm calling out every single one of you who's playing small with your goals. After a gym session with one of my long-time clients who was "hoping" to hit 10K followers by the end of the month, I had to check him - why not hit it by next week? Because the truth is, your biggest failure in life isn't setting a massive goal and missing... it's setting a small goal and hitting it.
I'm breaking down exactly why most people never achieve extraordinary things (hint: they never aim for them), and sharing how I went from thinking $10 million was impossible to hitting $1 million months back-to-back-to-back. Because if a former drug addict from a trailer park can do it, what's your excuse?
Top Quotes:
"The biggest mistake that men or women make is not setting a goal that's too big and failing. The biggest mistake that men or women make is setting a goal that's too small and then hitting it." (10:24)
"I made the decision on what kind of life I want to live, and I refuse to let anything in my anybody, any force on the planet get in the way of me and my goals." (11:33)
"Set a fucking big goal that you think is impossible, and go after it with everything that you have. And in two years' time from now, you're going to shock yourself with what you can accomplish." (12:32)
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Get a FREE customized blueprint to grow your online fitness business:https://pt-domination.com/clmm-results
____
⏯ See the Life of a 7-Figure Entrepreneur on My YouTube Channel:https://www.youtube.com/@therealbrianmark
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