Episodes

  • Welcome back to Cloud Machine, a weekly music business video podcast hosted by Mat Landry and industry insiders. In this eighth episode, Mat & Jeff Kingsbury discuss drumming for artists in 2023, similar influences & references, Jeff’s Origin Story, and the connection between comedy and music. They also play the producer’s game. Thanks for listening!

    To connect with Jeff please visit his website: http://jeffrk.com/

    Or, his socials: @jeffrkd

    Cloud Machine is produced by Eights Creative - https://www.eightscreative.com/

    Many thanks to Eightspace & LMDSolutions for their support & resources.

    Chapters

    00:00:00 - Intro

    00:03:16 - Jeff's Favourite Live Show Experiences

    00:10:32 - The evolution of the industry

    00:14:30 - Jeff's Origin Story: East Coast Hero

    00:25:50 - Playing with bands - University & Beyond

    00:30:30 - Sessioning vs. Being in a band

    00:33:00 - Infinite Span: Lives in Music

    00:39:33 - Canada's music scene

    00:44:40 - Jeff's Musical Influences & References

    00:54:50 - Comedy & Music

    00:59:00 - The Producer's Game

    01:08:28 - Conclusion

  • Welcome back to Cloud Machine, a weekly music business video podcast hosted by Mat Landry and industry insiders. In this sixth episode, Mat & Noah Shwartz discuss his book called "Infinite Span: Life in Music", teaching music business in 2023, the future of the industry, and Shwartz personal journey from Berklee College of Music to now. Thanks for listening!

    To purchase Shwartz' "Infinite Span: Lives in Music" book: https://www.amazon.ca/dp/B08B88RJFZ?geniuslink=true

    Art Haus Website: https://www.arthausmusic.com/

    Cloud Machine is produced by Eights Creative - https://www.eightscreative.com/

    Many thanks to Eightspace & LMDSolutions for their support & resources.

    Chapters

    00:00:00 - Intro

    00:03:25 - Noah's Favourite Live Show Experiences

    00:12:28 - Being listenable in 2023

    00:19:00 - Teaching & Technology in music

    00:25:00 - Post-Berklee, Grad Studies

    00:29:10 - The Importance of Teaching Music Business

    00:33:00 - Infinite Span: Lives in Music

    00:41:42 - Global Music & Its Business

    00:48:00 - Cognitive vs. Music Dissonance

    00:56:42 - What do outsiders need to know about the music industry?

    00:59:35 - What do artists need to look out for in 2023?

    01:06:40 - What's lacking in the music industry?

    01:08:46 - ArtHaus

    01:15:28 - Conclusion

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  • Welcome back to Cloud Machine, a weekly music business video podcast hosted by Mat Landry and industry insiders. In this sixth episode, Mat & Akeem Oh discuss Akeem’s origin story, his creative process, and some of the artists that have impacted him the most. We also play a game of "Didn't Cha Know" - Best Friend's Edition. Thanks for listening!

    Akeem Oh is an artist, multi-instrumentalist, producer, creator, historian, vinyl curator, and DJ. Having been based out of Ottawa for over 10 years, Akeem has garnered a respect in the English and french music industries as an artist, visionary, and facilitator of all things music and live experiences. Over the span of his still young career, he has played a crucial role in multiple records & projects. In 2018, Akeem Oh started releasing music from his current era such as the singles “Winter Crush”, “School Girl”, and “Oh, Live from the Record Center”, a Bandcamp exclusive.

    He is currently working on his next batch of singles and a new project with some of Toronto’s finest songwriters and producers.

    For more information and to get in touch with Akeem, you can get in contact with him at his website akeemoh.com or on socials at @akeemohmusic.

    Cloud Machine is produced by Eights Creative - https://www.eightscreative.com/

    Many thanks to Eightspace & LMDSolutions for their support & resources.

    Chapters

    00:00:00 - Intro

    00:02:38 - Akeem's Favourite Live Show Experiences

    00:06:46 - Music vs. Marketing in 2023

    00:10:00 - The Resurgence of Vinyl

    00:13:48 - Akeem's Origin Story

    00:20:00 - Franco-Ontarian Music Industry

    00:28:30 - Akeem's Biggest Influences

    00:31:43 - Cancel Culture: Arcade Fire

    00:35:08 - Oh's Creative Process

    00:47:25 - Akeem's Present for Mat

    00:50:20 - Didn't Cha Know - Best Friend's Edition

    00:59:55 - How To Be an Authentic Artist

    00:51:53 - Tips & Tricks: Getting into the Industry

    01:08:40 - Conclusion

  • Welcome back to Cloud Machine, a weekly music business video podcast hosted by Mat Landry and industry insiders. In this fufth episode, Mat & Trent Hurst from Universal Music Canada discuss his current position as Black Music Marketing Coordinator, his former Synch & Liscensing positionat Peer Music, and his grand-fathers legendary label Ram Records. They also chat about how to get your foot into the door and make an impact. Thanks for listening!

    Trent Hurst is a multi-hyphenate music industry facilitator from Toronto, ON. After graduating from the Creative Industries program at TMU in 2021, he started working for Peer Music as their Creative Coordinator, working with songwriting catalogs, metadata, and licensing. After finishing his contract with them, he quickly shot up the ranks in Universal Music Canada’s Black Music division, now working with some of the most present and important Canadian R&B, Soul, and Rap artists of 2023.

    You can get in contact with Trent Hurst on socials at @trent_hurst.

    Cloud Machine is produced by Eights Creative - https://www.eightscreative.com/

    Many thanks to Eightspace & LMDSolutions for their support & resources.

    Chapters

    00:00:00 - Intro

    00:02:30 - Trent's Favourite Live Show Experiences

    00:05:45 - Music Marketing in 2023

    00:09:48 - Trent's Origin Story

    00:11:20 - Ram Records

    00:15:10 - Creative Industries, TMU

    00:18:50 - Interning at Universal: Catalogue

    00:20:53 - Working at Peer Music: Publishing

    00:25:05 - Working at Universal: Marketing

    00:30:56 - Artist to discover

    00:32:42 - Highlights @ Universal

    00:35:28 - Marketing101

    00:51:53 - Tips & Tricks: Getting into the Industry

    00:57:53 - Conclusion

  • Welcome back to Cloud Machine, a weekly music business video podcast hosted by Mat Landry and industry insiders. In this fourth episode, Mat & Elise Mariah discuss the balance between content and creation, Elise's current position and day to day life at ETalk, and her run with Daniel Caesar on his Case Studies Tour. They also play a new game called "Guess That!"

    Elise Mariah is a signer/songwriter from Toronto, ON. Since an early age, she has been active in the music industry both on and off stage. In 2019, she was a background vocalist on Daniel Ceasar’s worldwide CASE STUDY: 01 tour. In the last year, she has been a content producer for Canada’s number 1 entertainment news show called Etalk, interviewing some of the biggest stars in the industry and writing some of the most compelling articles on your favourite entertainment topics.

    For more information and to get in touch with Elise, you can get in contact at her website elisemariah.com or at @elisemariah on all socials.

    Cloud Machine is produced by Eights Creative - https://www.eightscreative.com/

    Many thanks to Eightspace & LMDSolutions for their support & resources.

    Chapters

    00:00:00 - Intro

    00:02:50 - Elise's Favourite Live Show Experiences

    00:06:31 - Content Creation in the Music Industry

    00:09:00 - The Balance Between Content and Artistry

    00:14:19 - Elise's Origin Story

    00:21:40 - Discovering a Passion at Canada's Walk of Fame

    00:23:37 - The Search for the Perfect Job

    00:26:33 - eTalk: Day in the life

    00:31:53 - Getting the Daniel Caesar Call

    00:41:19 - On Tour - Case Study: 01

    00:44:30 - What Elise Learnt On Tour

    00:48:45 - Guess That!

    00:56:38 - Tips & Tricks: Online Covers

    01:02:50 - Conclusion

  • Welcome back to Cloud Machine, a weekly music business video podcast hosted by Mat Landry and industry insiders. In this third episode, Mat & TRP.P discuss production tips & tricks, their dream collaboration album, the communities that have surrounded them, and their origin. They also play a new game on the podcast called "Didn't Cha Know"!

    TRP.P is an R&B/Hip-Hop duo hailing from Toronto, Canada. The duo consists of Truss (music producer on television show Sort Of) and Phoenix Pagliacci (featured artist on rapper Shad’s album TAO). In 2019, TRP.P released their first full-length album 2TRP.P, which garnered press from outlets including Fader, Earmilk, Exclaim! Magazine and NOW Toronto. Fresh off of last year’s Western Canada tour, where they opened for Juno-award winning rapper Shad & some international dates, TRP.P released their second full-length album entitled “Mirror Soul” in summer 2022: https://wearetrpp.bandcamp.com/album/mirror-soul

    You can find more information online at wearetrpp.com or on socials here: @wearetrpp

    Cloud Machine is produced by Eights Creative - https://www.eightscreative.com/

    Many thanks to Eightspace & LMDSolutions for their support & resources.

    Chapters

    00:00:00 - Intro & Laughter

    00:03:35 - TRP.P's Favourite Live Show Experiences

    00:07:50 - Navigating Mass Consumption & Creation in 2023

    00:12:05 - How Mass Consumption Affects TRP.P's process

    00:15:00 - TRP.P's Origin Story

    00:18:22 - "Didn't Cha Know", the game!

    00:32:33 - Production Tips & Tricks

    00:38:05 - Appreciating Producers & The Team Around You

    00:40:50 - The Dream Album!!!

    00:49:50 - Growing up in Toronto

    00:54:56 - The Music Communities of Toronto

    01:02:20 - Conclusion

  • Welcome back to Cloud Machine, a weekly music business video podcast hosted by Mat Landry and industry insiders. In this second episode, Mat & Becca Hamel discuss concert photography, the importance of content creators in the music industry, and what to bring on tour as a freelance photographer. Throughout the chat, Becca gives her concert photography tips & tricks, and advice for those who want to start shooting their favourite acts.

    Becca Hamel is a Toronto based photographer, designer, and creative director. Her clients include the Junos, Universal, Sony, Capitol records, Atlantic, and much, much, much more. Her work has been featured at Vogue Russia, NME, i-D, DORK, and Paper Mag, amongst others. You can find her work with Valley, The Beaches, ELIO, and more at her website: beccahamel.com / @beccahamel

    Resources mentioned:

    Matty Vogel - https://www.instagram.com/mattyvogel/ - @mattyvogel

    Matty Vogel's blog for more information: https://www.mattyvogel.com/blog/

    David O'donohue - https://www.david-od.com/ - @david_od

    Gabriella Hughes - https://www.gabriellahughes.com/ - @gabriellahughes

    Cloud Machine is produced by Eights Creative - https://www.eightscreative.com/

    Many thanks to Eightspace & LMDSolutions for their support & resources.

    Chapters

    00:00:00 - Intro

    00:02:02 - Becca's Favourite Live Show Experiences

    00:06:45 - The Intersection of Music Business & Photography

    00:10:04 - The Impact of Content Creators in the Music Industry

    00:16:00 - Quality vs. Quantity, Artists vs. Content Creators

    00:18:40 - Becca's Origin Story

    00:24:46 - Mythconception: Everyone Can Be A Photographer When They Have an iPhone

    00:28:47 - Artist Network: Lennon Stella, Joshua Basset, and the Power of Social Media

    00:35:45 - The Importance of Working with Inspiring Artists

    00:37:20 - Concert Photography: Tips & Tricks

    00:43:17 - What Does a Touring Photographer Bring on the Road?

    00:49:56 - How do you reach out to artists to work them?

    00:57:42 - Imposter Syndrome

    01:01:49 - Advice for Anyone That Wants To Shoot Concerts

    01:06:30 - Conclusion

  • Welcome to Cloud Machine, a weekly music business video podcast hosted by Mat Landry and industry insiders. In this first episode, Mat & Nate Day discuss the anatomy of a live set, finding your identity & sound as a session musician, and do's and don'ts of touring, and more. They wrap up by talking about touring stories from their work with ELIO & opening for Charli XCX.

    Resources mentioned:

    Creativity, Inc. by Ed Catmull (Pixar) - https://www.penguinrandomhouse.com/books/216369/creativity-inc-by-ed-catmull-with-amy-wallace/

    The Touring Musician's Handbook by Bob Owsinski - https://bobbyowsinski.com/touring-musicians-handbook-2/

    Cloud Machine is produced by Eights Creative - https://www.eightscreative.com/

    CHAPTERS:

    00:00:00 - Intro

    00:01:16 - Nate's Favourite Live Show Experiences

    00:04:35 - Music vs. The Music Business

    00:11:57 - The Anatomy Of A Live Show

    00:23:25 - Serving The Artist & Iconic Session Musicians

    00:25:06 - MYTHconception: Creative Freedom & Avril Lavigne

    00:36:13 - Do's Of Touring

    00:52:05 - Don'ts Of Touring

    01:02:43 - Touring Stories: ELIO

    01:10:45 - Touring Stories: Charli XCX

    01:16:38 - What Is Eights? What Do You We Do?

    01:17:48 - Conclusion

  • In this trailer, we present this week's main topics: Touring as a session musician, do's & don'ts on the road, and stories from Nate's & Mat's year on tour with ELIO & Charli XCX. They recall a late-night pitstop washroom that was way too clean for San Francisco. Cloud Machine premieres Tuesday, January 24th, 2023.

    Welcome to Cloud Machine, a weekly music business video podcast hosted by Mat Landry and industry insiders. In weekly episodes, he and his guests have informative discussions about music, its modern realities, and common practices that are so often kept behind closed doors. They discuss current themes that affect today's music landscape and how to navigate through them as a fan, musician, or business professional.

    This podcast is produced by Eights Creative, a Toronto-based agency focused on live concert production, specialized artist management services, and educational resources for all music enthusiasts.