Episodes
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Most of what B2B marketers call research wouldn’t clear the lowest bar in academia or industry R&D. Tanaaz Khan, a freelance content strategist who came to marketing from infection biology, makes the case that grabbing two reports and the most agreeabl...
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In this episode, Jimmy is on to talk about his recent post, We are worth more than our .md files. Right? Right?! ( https://www.superpath.co/blog/the-artifact-era ). Katie Parrott called Claude skills the new currency of thought leadership on LinkedIn, ...
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Missing episodes?
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ChatGPT has about 90% of the LLM market, but LLMs are still only around 15% of total search. Gordon Meagher of uSERP has been doing SEO for 14 years, and his read on AI search is more grounded than the panic cycle on LinkedIn would have you believe. Al...
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If you started a content marketing role today with no baggage about what the job used to be, what would it look like? Alex put that question to Eric and Chloe, and the answers get into shrinking content teams, the SEO-blog-factory baggage a lot of us a...
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An okay blog post now takes 30 seconds and one click. That has changed the argument content marketers have to make to leadership, from defending whether content should exist to defending how many hours it's worth spending to make something genuinely go...
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This episode is part of The Art of Content series hosted by Rachel Bicha ( https://www.linkedin.com/in/rachel-bicha-44080/ ). In this series, Rachel brings on guests to chat about big picture content marketing theory. Each conversation is centered on a...
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In this episode, Jimmy is on to talk about his recent post, What I Learned in My Three Glorious Months as a Product Marketer ( https://www.superpath.co/blog/what-i-learned-in-my-three-glorious-months-as-a-product-marketer ).Jimmy got three months as a ...
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In this episode, Eric is joined by Kaleigh Moore to talk about her recent post, ( https://www.kaleighmoore.com/blog/2026/4/16/employees-are-untapped-ai-search-potential )Your Employees Are Untapped AI Search Potential ( https://www.kaleighmoore.com/blo...
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Alex sits down with ( https://www.linkedin.com/in/millytamati/ )Milly Tamati ( https://www.linkedin.com/in/millytamati/ ), founder of ( https://generalist.world/ )Generalist World ( https://generalist.world/ ), to talk about community building. Less ab...
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This episode is part of The Art of Content series hosted by Rachel Bicha ( https://www.linkedin.com/in/rachel-bicha-44080/ ). In this series, Rachel brings on guests to chat about big picture content marketing theory. Each conversation is centered on a...
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This episode is an interview with Jeremy Moser ( https://www.linkedin.com/in/jeremyamoser ), co-founder of uSERP. Jeremy Moser talks to 30-plus new companies a month, and he keeps seeing the same thing: teams comparing their best AI search leads agains...
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In this episode, Jimmy is on to talk about his recent post, 3 Things AI Has Changed About Content Marketing That Aren't Going Back ( https://www.superpath.co/blog/3-things-ai-has-changed-about-content-marketing ).Eric's organic traffic is a third of wh...
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This episode is part of The Art of Content series hosted by Rachel Bicha ( https://www.linkedin.com/in/rachel-bicha-44080/ ). In this series, Rachel brings on guests to chat about big picture content marketing theory. Each conversation is centered on a...
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In this episode of Content, Briefly, Eric Doty sits down with Katie Parrott, staff writer and AI editorial lead at Every, to talk about what it actually looks like to build AI into a content workflow from the ground up. Katie walks through how her role...
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In this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson reunite to tackle one of marketing's oldest challenges: how do you tell the difference between a shiny object and a real opportunity? The conversation kicks off with a Linke...
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In this episode of Content, Briefly, Alex sits down with Brad Smith, co-founder of uSERP, to unpack why most content marketing reporting is a waste of time — and what to do instead. This episode is a companion to Brad's LinkedIn article, " Why Most Rep...
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In this episode of Content, Briefly, Eric Doty and Chloe Thompson tackle a question every content marketer faces: where do great content ideas actually come from? Spoiler — it's not keyword tools or AI prompts. Eric and Chloe walk through the internal ...
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In this episode of Content, Briefly, Alex shares the very first Superpath Quarterly Update, a new format where he pulls back the curtain on how the community is growing, what's shipped, what didn't work, and what's coming next and takes questions from ...
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In this episode of Content, Briefly, Alex sits down with Rachel Bicha, a freelance content strategist and founder of The Art of Content — a collective microblog bringing content marketers together to share thoughts on practice and theory. They dig into...
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In this episode of Content, Briefly, Eric Doty and Chloe Thompson dig into corporate America's latest hot job title: storyteller. Inspired by a viral Wall Street Journal piece, they unpack whether the surge in storytelling roles represents a genuine sh...
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