Episodes
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Navigating the world of evergreen funnels can feel like a maze, but when you have an expert like Roberta West guiding the way, the path becomes crystal clear.
In this episode, we dive deep with Roberta, shedding light on the nuances of evergreen strategies and the transformative power they hold for online businesses. From understanding the core differences between live launches and evergreen funnels to the pivotal role of compelling copy, we're covering all the bases.
If you've ever felt the pull of evergreen marketing but weren't sure where to start, this conversation is full of goodies for you!
đ Want the SparkNotes version? Dive into the full blog post here.
đ Ready to kickstart your funnel? Our Webinar Funnel Copy Template Bundle can help you get it up and running way faster.
đŹ Perfecting your sales page before launching your funnel? Grab our FREE Sales Page ChatGPT Prompts to elevate your copy game.
đđ» Learn more about Roberta and her programs at robertawest.com/evergreen. Or follow her on Instagram!
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Letâs get physical! Today weâre going to talk about the physical parts of your offer- i.e. anything tangible (think workbooks, swag, meal plans, etc) but also the modules of your digital courses. Essentially, anything that the client gains access to after they purchase your offer.
But how much emphasis should you be placing on those tangible things in your sales copy? What should you be highlighting on your sales page and in your sales emails to emphasize the big picture results youâre promising?
In this episode, weâre going to take a closer look at:
Why knowing your audience is critical How taking into account their past experiences can help you in your offerBecoming more familiar with your audience helps you know exactly what parts of your offer you need to emphasize to get them to buy. Remember: youâre selling a possibility, and you donât need to clutter that up with endless lists of all the things your clients will get. The desired transformation will look different for every customer, so paint them a broader picture, and let them fill in their own blanks.
If youâve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co
CONNECT WITH MEGAN
INSTAGRAM: http://www.instagram.com/megantaylor.co
WEBSITE: http://megantaylor.co
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EPISODE RESOURCES
Get Your Sales Copy Templates here: https://copytemplateshop.com/product-category/sales-copy/
Create high converting cart pages, upsells & affiliate campaigns with ease: https://copytemplateshop.com/thrivecart
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One of the most common mistakes I see in sales copy is a lack of narrative structure. Most of the time, this issue lives on the sales page. Iâm not saying you need to weave an epic tale of love loss and adventure), but infusing key storytelling elements into the foundations of what youâre offering goes a long way in enlivening your copy and making it more likely to connect and convert. In this episode weâll talk more about:
Why a narrative structure is important in your copy How informative, engaging copy can save you time and energyAgain, Iâm not telling you to tell a tale worthy of an Oprah endorsement⊠but some well-crafted, compelling copy that reveals a bit more about YOUR story can go a long way in attracting clients. It makes you relatable, and makes your potential customer feel like they know you and can trust your intentions.
If youâve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co
CONNECT WITH MEGAN
INSTAGRAM: http://www.instagram.com/megantaylor.co
WEBSITE: http://copytemplateshop.com
EPISODE RESOURCES
Get Your Sales Copy Templates here: https://copytemplateshop.com/product-category/sales-copy/
Create high converting cart pages, upsells & affiliate campaigns with ease: https://copytemplateshop.com/thrivecart
Read the full blog post: https://copytemplateshop.com/blog/sales-page-structure/
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Figuring out your offer differentiator is CRITICAL. It can really make or break your launch. Why are people going to choose YOUR offer if they donât know why itâs better than all the other ones out there?
In this episode we take a closer look at:
How to identify the ways that your offer fills gaps that no one else does Ways to capitalize on that in your copyMaking your programâs differences obvious for the client will go a long way, and reinforcing those differences on your sales pages and emails will drive your point home.
It also helps take the work out of the process for the buyer; their mind is made up before they even feel like they have to go look at an alternative program.
If youâve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co
CONNECT WITH MEGAN
INSTAGRAM: http://www.instagram.com/megantaylor.co
WEBSITE: http://megantaylor.co
FACEBOOK: http://facebook.com/megantaylor.co
EPISODE RESOURCES
Get Your Sales Copy Templates here: https://copytemplateshop.com/product-category/sales-copy/
Create high converting cart pages, upsells & affiliate campaigns with ease: https://copytemplateshop.com/thrivecart
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Launching an offer takes a lot of thought, planning, energy, andâŠcopy! This may come as a surprise to you, or you may already know and are looking for tips. Either way, this episode is a great resource that covers all the launch copy you will need, as you get ready to put your offer out there to the world.
Taking time and care to write strong copy for your launch allows you to get your message across, connect with your audience, and help close sales on autopilot. For that reason, this is something you want to plan out carefully and have a solid understanding of as you plan your launch in general.
The specifics I discuss on this episode are:
Pre-Launch Event Copy Launch Copy Copy as a Part of Your Launch Planning ProcessThis list of must-have launch copy items isnât meant to intimidate you - in fact, Iâm putting it out there for the opposite reason! Itâs my hope that it will serve to help you be better prepared and to really squeeze the most value possible out of your exciting offer.
If youâve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co
CONNECT WITH MEGAN
INSTAGRAM: http://www.instagram.com/megantaylor.co
WEBSITE: http://megantaylor.co
FACEBOOK: http://facebook.com/megantaylor.coEPISODE RESOURCES
Get Your Sales Copy Templates here: https://copytemplateshop.com/product-category/sales-copy/
Create high converting cart pages, upsells & affiliate campaigns with ease: https://copytemplateshop.com/thrivecart -
Sales objections are a tough thing to face, but you donât have to handle them in a way that makes you feelâŠfor lack of a better termâŠicky. In todayâs episode, Iâm giving my best pointers on how you can overcome objections in your sales copy in an empathetic and ethical way that you can feel GOOD about.
Youâre probably feeling hesitant to believe that itâs that easy. And I donât blame you! But for what itâs worth, looking at objections from a different angle and understanding their validity also helps you understand that thereâs a valid way to address them productively.
The specifics I discuss in this episode are:
What are Buyer Objections? The Importance of Overcoming Objections Overcoming Objections to Spur a Deeper ConnectionDonât let buyer objections intimidate you in 2022! Make this the year of conversions. Give your audience everything they need to get off the fence and say YES to what you have to offer.
If youâve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co
CONNECT WITH MEGAN
INSTAGRAM: http://www.instagram.com/megantaylor.co
WEBSITE: http://megantaylor.co
FACEBOOK: http://facebook.com/megantaylor.co
EPISODE RESOURCES
Grab Your Sales Copy Templates here: https://copytemplateshop.com/product-category/sales-copy/
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Wondering how to supercharge your pre-launch marketing? In this episode, we delve into the power of a waitlist strategy and how it can elevate your product launches.
We'll explore the ins and outs of creating an effective waitlist, from crafting enticing incentives to nurturing potential buyers. Discover the benefits of building anticipation, gathering feedback, and ensuring you're attracting the right audience. Plus, we'll discuss common pitfalls to avoid and how to ensure your waitlist strategy aligns with your overall business goals.
The specifics I discuss on this episode are:
What is a Waitlist Strategy? Where Waitlist Strategies Tend to Go Wrong Nurturing Those on Your Waitlist the Right WayI hope this episode inspires you to take care in creating your own waitlist strategy, in order to maximize sales and give people what they need to say YES to your offer.
đ Want to learn more about waitlist marketing strategies? Reading the full blog post here.
đ Ready to nail your sales copy? Check out our Sales Page Copy Templates for a step-by-step guide.
đ Write your sales page even faster using our FREE sales page chat GPT prompts.
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In our first episode of 2022, Iâm starting a series of episodes that discuss all things offers and launches.
With a new year upon us, I know that you have amazing and exciting ideas that you want to put into action for your business. To do that, you need to get clear on your launch messaging in order to speak directly to your dream buyers and to make sales.
Getting clear on our messaging and making it as specific as possible for your unique offer will make a world of difference when it comes to reaching your audience, giving them all the right information, and making major leaps in revenue.
The specifics I discuss on this episode are:
Brand Messaging vs. Launch Messaging Reconnecting With Your Brand Messaging The Offer Itself Your Launch Strategy Who Your Dream Buyer Is Objections and Hesitations Consider the Relaunch AspectThere are a LOT of different aspects that feed into effective offer messaging, and itâs important that you cover them all to maximize your success with any launch. This episode provides a high-level overview of what to understand about your offer before you dive into the messaging aspect, which comes even before your sales copy.
If youâve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co
CONNECT WITH MEGAN
INSTAGRAM: http://www.instagram.com/megantaylor.co
WEBSITE: http://megantaylor.co
FACEBOOK: http://facebook.com/megantaylor.co
EPISODE RESOURCES
Grab Your Sales Copy Templates here: https://copytemplateshop.com/product-category/sales-copy/
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In our last episode of 2021, Iâm letting you in on a secret: if you really want to have your most successful launch (time after time), you need to examine the data that each launch provides. Iâm wrapping up my launch strategy mini-series with some tidbits about doing a post-mortem on each launch, which can provide valuable insights that help you plan for your next launch and to make it better.
These reflections are so important in evolving your launch strategy and positively impacting your business. Donât miss out on this helpful information - I share lots of tips on digging into the data to learn as much as you can.
The specifics I discuss on this episode are:
Collecting Data Post-Launch Key Data Points to Examine Launches are Living HypothesesSqueezing the maximum amount of information out of your launch once itâs done gives you loads of interesting tidbits that youâll be able to use in your constantly evolving launch hypotheses. I promise youâll never regret taking the time to learn where you could change and improve for next time!
If youâve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co
CONNECT WITH MEGAN
INSTAGRAM: http://www.instagram.com/megantaylor.co
WEBSITE: http://megantaylor.co
FACEBOOK: http://facebook.com/megantaylor.co
EPISODE RESOURCES
Waitlist Page Copy Template: https://copytemplateshop.com/product-category/sales-copy/
HotJar: https://megantaylor.co/hotjar
More on open rates and click-through rates: https://megantaylor.co/blog/increase-email-open-rates-16/
What To Do Before You Launch: Optimizing for Connections & Conversions: https://megantaylor.co/blog/conversion-copywriting-34/
What to Do During Your Launch: Writing Copy That Sparks Action: https://megantaylor.co/blog/launch-marketing-35/
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What should you do in 2022 to set yourself up for launch success? In todayâs episode, itâs time to get into the creation phase of your launch! Letâs talk about what things you can do as you get ready to open the cart AND after your offer is live to keep sales momentum going.
There are a range of mistakes that Iâve seen made - and made myself - leading up to and during launches that I donât want you to fall victim to. The more you know about how you can prime your audience for your launch, so that theyâre ready to take advantage of your offer, the better your results will be.
The specifics I discuss on this episode are:
Nailing the Creation Phase of Your Launch Writing Copy that Sparks Action What to Do During Your Launch for Maximum SuccessEngaging with your audience to the best of your ability and squeezing as much information as you can out of their thoughts about your launch is truly key to your success. Iâm going over all the ways you can tap into this valuable information in this episode, so itâs one you WONâT want to miss.
If youâve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co
CONNECT WITH MEGAN
INSTAGRAM: http://www.instagram.com/megantaylor.co
WEBSITE: http://megantaylor.co
FACEBOOK: http://facebook.com/megantaylor.co
EPISODE RESOURCES
Waitlist Page Copy Template: https://copytemplateshop.com/product-category/sales-copy/
HotJar: https://megantaylor.co/hotjar
What To Do Before You Launch: Optimizing for Connections & Conversions: https://megantaylor.co/blog/conversion-copywriting-34/
Tips for Overcoming Writerâs Block & How Writing to a Muse Can Help: https://megantaylor.co/blog/overcoming-writers-block-30/
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Letâs talk launches, baby! Iâm talking about what you should do prior to a launch in order to set yourself up for success. So often, business owners want to jump right into launching their offer and skip some vital steps that could really benefit them in the long run when it comes to connections and conversions.
I get that itâs tempting to put all your energy into the âduringâ part of a launch... but what about what comes before that? Itâs a vital piece of the process that shouldnât be ignored! I get into all of that on this episode.
Here are some tips I offer on this episode:
Asking Your Audience What They Want Keeping Things Simple Setting GoalsThe pre-launch process is the foundation for all the good and success that is to come, so do it right and youâll thank yourself as you reap the benefits.
If youâve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co
CONNECT WITH MEGAN
INSTAGRAM: http://www.instagram.com/megantaylor.co
WEBSITE: http://megantaylor.co
FACEBOOK: http://facebook.com/megantaylor.co
EPISODE RESOURCES
Waitlist Page Copy Template: https://copytemplateshop.com/product-category/sales-copy/
HotJar - Understand how users behave on your site, what they need, and how they feel, fast: https://megantaylor.co/hotjar
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On todayâs episode of The Copy Dates Podcast, Iâm talking about how you can not only write authentic, high-converting copy, but how you can do it with EASE. Yup, Iâm breaking down how to write engaging content in a way that takes all the dread out of it.
Here are some specific topics I cover in this episode:
The Mistake Business Owners Make with Copy Creating a Swipe File Copywriting Formulas The Benefits of Copy TemplatesItâs my hope that this episode helps you understand that there are tools that can take the stress out of writing authentic and effective business copy!
If youâve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co
CONNECT WITH MEGAN
INSTAGRAM: http://www.instagram.com/megantaylor.co
WEBSITE: http://megantaylor.co
FACEBOOK: http://facebook.com/megantaylor.co
EPISODE RESOURCES
THE COPY TEMPLATE SHOP BLACK FRIDAY 2021 SALE IS FINALLY HERE!!!: https://copytemplateshop.com/blackfriday/
The Ultimate Guide to No-Pain Copywriting (or, Every Copywriting Formula Ever): https://copyhackers.com/2015/10/copywriting-formula/
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In todayâs episode of The Copy Dates Podcast, Iâm talking about getting into the right mindset to write amazing copy for your business. And with that, Iâm debunking three common beliefs I often hear that hold people back.
Here are some specific topics I cover on this episode:
Whether or not you need to be a âstrong writerâ to write good copy Outsourcing your copy: whether or not itâs actually necessary Why copywriting is so time consuming (and what we can do about it)Itâs my hope that this episode helps you understand why youâre completely equipped to write your own business copy and why itâll make you a better business owner in the process.
If youâve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co
CONNECT WITH MEGAN
INSTAGRAM: http://www.instagram.com/megantaylor.co
WEBSITE: http://megantaylor.co
FACEBOOK: http://facebook.com/megantaylor.co
EPISODE RESOURCES
THE COPY TEMPLATE SHOP BLACK FRIDAY 2021 SALE IS COMING! SIGN UP FOR THE WAITLIST NOW: https://copytemplateshop.com/blackfriday/
GRAMMARLY: https://grammarly.com/
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On todayâs episode of The Copy Dates Podcast, Iâm diving into what social proof means and how you can use it strategically to help make sales for your business.
While this is a term thatâs thrown around a lot in the business world, it can be hard to connect what it means to how it can be used intentionally to meet your goals. Iâm getting into the nitty-gritty of this topic on this episode:
What is Social Proof? How to Bring Social Proof Into Copywriting Effective Social Proof Tactics Using Social Proof StrategicallyItâs my hope that this episode drives home not only the fact that social proof is important, but that using it where it matters most garners serious results.
If youâve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co
CONNECT WITH MEGAN
INSTAGRAM: http://www.instagram.com/megantaylor.co
WEBSITE: http://megantaylor.co
FACEBOOK: http://facebook.com/megantaylor.co
EPISODE RESOURCES
THE COPY TEMPLATE SHOP BLACK FRIDAY 2021 SALE IS COMING! SIGN UP FOR THE WAITLIST NOW: https://copytemplateshop.com/blackfriday/
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In todayâs episode of The Copy Date Podcast, Iâm talking about a phenomenon thatâs 100% torture for writers: writerâs block. This issue can feel debilitating, but it doesnât have to. Although thereâs no one-size-fits-all cure for this âailment,â there are definitely ways to minimize it.
One of the most effective methods of eradicating writerâs block that Iâve found is writing to a muse. And Iâm breaking down the ultimate prescription for writerâs block in this episode:
What is Writerâs Block? What Causes Writerâs Block? How Can You Cure Writerâs Block Writing to a Muse The Benefits of Writing to a MuseI hope this episode helps you see how writing to a muse can greatly improve your copy and help you connect with your audience.
If youâve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co
CONNECT WITH MEGAN
INSTAGRAM: http://www.instagram.com/megantaylor.co
WEBSITE: http://megantaylor.co
FACEBOOK: http://facebook.com/megantaylor.co
EPISODE RESOURCES
THE COPY TEMPLATE SHOP BLACK FRIDAY 2021 SALE IS COMING! SIGN UP FOR THE WAITLIST NOW: https://copytemplateshop.com/blackfriday/
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The idea of authenticity can sometimes get in the way of how you show up for your business! In todayâs episode, I discuss what it actually means to write authentic copy. Sometimes, people get so caught up in what they think they shouldnât do that they canât recognize the different ways their messaging and voice is wrongly dictated by the pressures of the business world.
Iâm here to help you shake that pressure so that you can figure out how to ensure your copy takes your customer on the journey that feels authentic to you and your business.
A few of the things I talk about in this episode are:
How does the idea of authenticity get in the way? The desire to write authentic copy and where it comes from Defining authenticity for yourself Taking your customer on a journey through your copyI hope that this episode brings you clarity on what it means to have authentic copy and what you need to bring that to your business.
If youâve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co
CONNECT WITH MEGAN
INSTAGRAM: http://www.instagram.com/megantaylor.co
WEBSITE: http://megantaylor.co
FACEBOOK: http://facebook.com/megantaylor.co
EPISODE RESOURCES
THE COPY TEMPLATE SHOP BLACK FRIDAY 2021 SALE IS COMING! SIGN UP FOR THE WAITLIST NOW: https://copytemplateshop.com/blackfriday/
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This one thing could be running your copy. In this episode, Iâll be talking about empty copy, how damaging it can be for your business, and how you can recognize it. This can be a tricky thing to catch, but I have some tips and tricks so you can eradicate it from your messaging.
Unfortunately, empty copy is more prevalent than we think! And truthfully, it can be really damaging to our businesses and cause us to lose out on getting the message across to our audience.
Here are a few topics I cover:
What is Empty Copy? How to Know When Youâre Using Empty Copy? Common Mistakes Causing Empty Copy Examining Your Messaging and Eliminating Empty Copy Crowd-Sourced Overused TermsI hope that this episode inspires you to really examine your messaging and identify any words youâre using that could be confusing your audience. From there, you can clarify what you REALLY want to say to your audience and make your messaging that much stronger.
If youâve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co
CONNECT WITH MEGAN
INSTAGRAM: http://www.instagram.com/megantaylor.co
WEBSITE: http://megantaylor.co
FACEBOOK: http://facebook.com/megantaylor.co
EPISODE RESOURCES
THE COPY TEMPLATE SHOP: https://copytemplateshop.com/
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In this episode, Iâll be covering how you can convey the transformation you deliver to your clients through your messaging, as well as the importance this knowledge can have for your business.
Not everyone believes that they actually have a transformation that theyâre helping their clients achieve. But the truth is that even ambiguous industries supply their clients with some major transformation on a deeper level that sparks emotion and is so important to zero in on.
Here are a few topics I cover:
What If I Donât Deliver a âTransformationâ? Understanding the TRUE Transformation You Deliver Deliverables and Outcomes vs. Transformation Sourcing Information From Your ClientsI hope that this episode inspires you to figure out what transformation youâre facilitating for your clients. And beyond that, I hope it helps you understand how to convey this information in your messaging so that you can truly speak to those looking to achieve the transformation your offer will spur.
If youâve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co
CONNECT WITH MEGAN
INSTAGRAM: http://www.instagram.com/megantaylor.co
WEBSITE: http://megantaylor.co
FACEBOOK: http://facebook.com/megantaylor.co
EPISODE RESOURCES
THE COPY TEMPLATE SHOP: https://copytemplateshop.com
EP #27 - Why We NEED to Talk About Problems in Sales Copy: https://megantaylor.co/blog/client-problems-26/
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In this episode, Iâll be covering why, contrary to popular belief, pain points are STILL important to address in your sales copy. There are many people who think avoiding pain points is the recipe for success, but I believe itâs imperative to cover them in your copy.
Connection-driven copy is what will convert readers into customers, and effectively covering pain points in your copy can really help you achieve this. Iâm making a case for weaving empathy into pain points in your copy in order to build trust with your audience.
Here are a few topics I cover:
Addressing Pain Points Correctly Heaven vs. Hell Messaging Thinking of Pain Points as Salt Problems vs. Pain Points Using Empathy Surrounding Pain PointsI hope that this episode provides insight into why itâs so important to cover the pain points of your customers in your sales copy. Ignoring these is a huge mistake. And without addressing pain points, youâll miss out on building trust with your audience. This can leave them feeling unheard and unseen.
If youâve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co
CONNECT WITH MEGAN
INSTAGRAM: http://www.instagram.com/megantaylor.co
WEBSITE: http://megantaylor.co
FACEBOOK: http://facebook.com/megantaylor.co
EPISODE RESOURCES
THE COPY TEMPLATE SHOP: copytemplateshop.com
A SIMPLE MARKETING PRINCIPLE THAT WILL DOUBLE YOUR SALES: https://caitlinbacher.com/blog/27-a-simple-marketing-principle-that-will-double-your-sales-transcript/
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In this episode, Iâll be covering the differences between copywriting and content writing and the important role strong copywriting plays in your business.
Itâs a common misconception that copywriting and content writing are the same thing when in reality, theyâre quite different.
Here are a few topics I cover to help you understand their roles:
Why copywriting is important to your business Differences between copywriting and content writing Copywriting to generate conversionsI hope that this episode provides clarity on the importance of copywriting and how it differs from run-of-the-mill content.
If youâve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co
CONNECT WITH MEGAN
INSTAGRAM: http://www.instagram.com/megantaylor.co
WEBSITE: http://megantaylor.co
FACEBOOK: http://facebook.com/megantaylor.co
EPISODE RESOURCES
COPY TEMPLATE SHOP: https://copytemplateshop.com
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