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What happens when you combine a passion for people, a deep love of storytelling, and one of the most iconic venues in motorsports history? You get the creative journey of Michael Kaltenmark.
In this episode of Creative Belief, we sit down with MichaelāSenior Director of Marketing at the Indianapolis Motor Speedway and former āDog Guyā at Butler Universityāfor a masterclass in creative leadership, brand building, and the power of trusting your gut. From raising his hand to run a live mascot program, to reimagining the fan experience at the Indy 500, Michael shares how great ideas take shape when you combine belief, hard work, and a willingness to say yes.
We talk about brand strategy, fan storytelling, and how creativity is ultimately about connectionāplus, Michael gives us a behind-the-scenes look at how heās helping push the future of IndyCar with projects like trading cards and fan-first storytelling.
If youāve ever doubted your creative voiceāor wondered if you really belong at the tableāthis episode is for you.
Connect with Michael
LinkedIn: https://www.linkedin.com/in/mskaltenmark/
Instagram: https://www.instagram.com/mskaltenmark/
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š§ Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN
š§ Subscribe to Creative Belief on Spotify: https://bit.ly/4h9LeRP
š¹ Watch Creative Belief on YouTube: https://bit.ly/4it8TO2
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What happens when a fine artist becomes the creative force behind one of the most iconic racetracks in the world? In this episode of Creative Belief, we sit down with Grace Keller, Senior Graphic Designer at the Indianapolis Motor Speedway and IndyCar Racing Series.
Grace shares how her DIY upbringing and love for portraiture evolved into a career shaping the visual identity of an entire sport. From creating fan-favorite race posters to navigating the pressures of legacy and innovation, Grace unpacks what it means to design for both lifelong fans and a new generation of racing enthusiasts.
We talk creative process, breaking design rules, hiring the right people, and how to know when your messy artboard is exactly what it should be.
Connect With Grace
LinkedIn: https://www.linkedin.com/in/grace-keller/
Instagram: https://www.instagram.com/grace._keller/
X: https://x.com/gracekeller_psd
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š§ Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN
š§ Subscribe to Creative Belief on Spotify: https://bit.ly/4h9LeRP
š¹ Watch Creative Belief on YouTube: https://bit.ly/4it8TO2
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What happens when you mix raw creativity, relentless hustle, and a love for going fast? You get Chase Holden.
In this episode, we sit down with the Co-Host of the Speed Street Podcast With Conor Daly and host of the RACEBETS Podcast Presented By GridRival to talk about his wild journeyāfrom selling insurance and sleeping in his car at races to building one of the most unique voices in motorsports content. Chase shares how growing up with limited resources shaped his scrappy creative spirit, why trusting your intuition matters, and how content creation is evolving in the world of racing and beyond.
If youāve ever felt like a square peg in a round hole, this oneās for you.
Connect With Chase
Instagram: https://www.instagram.com/garageguychase/
X: https://x.com/GarageGuyChase
Speed Street Podcast: https://podcasts.apple.com/us/podcast/speed-street/id1591470451
RACEBETS Podcast: https://podcasts.apple.com/us/podcast/racebets-nascar-and-indycar-betting-fantasy-and-dfs-picks/id1793013790
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š§ Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN
š§ Subscribe to Creative Belief on Spotify: https://bit.ly/4h9LeRP
š¹ Watch Creative Belief on YouTube: https://bit.ly/4it8TO2
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The world of motorsports is fueled by speed, precision, and relentless creativity. In this episode of Creative Belief, we kick off our special motorsports series with Harris Lue, designer, illustrator, and co-owner of Lue Creativeāa studio shaping the visual identity of some of the biggest names in racing.
Harris shares his journey from sketching race cars in class to designing for NASCAR, Stewart-Haas Racing, and now leading his own creative agency. We dive into the high-stakes world of motorsports branding, the art of balancing sponsor demands with artistic vision, and how his passion for racing fuels every design he creates.
From iconic throwback merch to the evolving role of design in motorsports, this conversation is packed with inspiration, insight, and a deep love for the craft. If youāre a racing fan, a designer, or just someone who loves hearing about creativity in unexpected places, this episode is for you.
Connect With Harris
Instagram: https://www.instagram.com/luecreative/
LinkedIn: https://www.linkedin.com/in/luecreative/
Connect With LUE Creative
Instagram: https://www.instagram.com/luecreates/
Website: http://www.luecreative.com
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š§ Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN
š§ Subscribe to Creative Belief on Spotify: https://bit.ly/4h9LeRP
š¹ Watch Creative Belief on YouTube: https://bit.ly/4it8TO2
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Live production is more than just lights and visualsāitās about crafting experiences that leave a lasting impact. In this episode of Creative Belief, we sit down with Michael Chamot, Live Events & Rental Manager at Kramer Productions and freelance lighting designer, to talk about the art of designing immersive environments and the creative process behind live events.
Michael shares his journey from growing up around production to leading large-scale designs for concerts, churches, and events. We explore the tension between artistic vision and client collaboration, the importance of trust in creative partnerships, and how to stay open to feedback without losing creative passion.
We also dive into the future of live production, from groundbreaking stage designs to new technology shaping the industry. Whether youāre in the world of live events or simply love seeing creativity come to life, this episode is packed with insight and inspiration.
Connect With Michael
Instagram: https://www.instagram.com/michaelchamot/
LinkedIn: https://www.linkedin.com/in/michael-chamot-86b976163/
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š§ Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN
š§ Subscribe to Creative Belief on Spotify: https://bit.ly/4h9LeRP
š¹ Watch Creative Belief on YouTube: https://bit.ly/4it8TO2
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Creativity isnāt just about making thingsāitās about solving problems. In this episode of Creative Belief, we sit down with Josh Gaal, agency producer at Young & Laramore, to talk about the power of asking better questions, building trust in the creative process, and why everything is made up.
Josh shares how growing up immersed in skateboarding, music, and design shaped his creative perspective, the importance of collaboration in todayās creative landscape, and why creatives should embrace transdisciplinary thinking. We also dive into why knowing what something isnāt is just as important as knowing what it is, and how that mindset leads to better, more effective creative work.
If youāre a creative looking to sharpen your problem-solving skills and push your thinking forward, this episode is packed with wisdom, humor, and fresh perspectives.
Connect With Josh
Instagram: https://www.instagram.com/joshuagaal/
LinkedIn: https://www.linkedin.com/in/joshuagaal/
Josh's Headshot š·: @abbeylmoore
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š§ Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN
š§ Subscribe to Creative Belief on Spotify: https://bit.ly/4h9LeRP
š¹ Watch Creative Belief on YouTube: https://bit.ly/4it8TO2
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Creativity isnāt just for the studioāitās in our homes, our daily routines, and even our parenting. In this episode of Creative Belief, we sit down with Breana Elliott, founder of Elliott Design Co., an interior design firm that helps homeowners blend beauty with function.
Breana shares her journey from photography and marketing to launching her own business, the lessons sheās learned about creativity along the way, and the importance of designing intentional spaces that reflect who we are. We also talk about the role of creativity in everyday lifeāwhether itās through cooking, parenting, or finding small ways to create moments of inspiration.
If youāve ever felt stuck in the mundane or wondered how to infuse more creativity into your world, this conversation is for you. Tune in and be inspired to see creativity in new ways.
Connect With Breana
Instagram: https://www.instagram.com/belliottxo/
LinkedIn: https://www.linkedin.com/in/breanaelliott/
Connect With Elliott Design Co.
Instagram: https://www.instagram.com/elliottdesign_co/
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š§ Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN
š§ Subscribe to Creative Belief on Spotify: https://bit.ly/4h9LeRP
š¹ Watch Creative Belief on YouTube: https://bit.ly/4it8TO2
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What does it take to bring creativity to life inside one of the most innovative companies in the world? In this episode of Creative Belief, we sit down with Ethan Karr, a senior specialist in employee communications and engagement at The Walt Disney Company, to explore the intersection of creativity, storytelling, and culture-building within a global brand.
Ethan shares his journey from small-town Illinois to Disney, the power of writing as a personal creative outlet, and why slowing down is the secret to doing great creative work. We also dive into the evolving landscape of creativityāfrom immersive experiences to the role of AIāand the importance of unlocking creative potential in every industry.
If youāve ever doubted your creative ability or wondered how to blend passion with profession, this episode is for you. Tune in and be inspired to rethink what creativity looks like in your own life.
Connect With Ethan
Instagram: https://www.instagram.com/ethancarkarr/
LinkedIn: https://www.linkedin.com/in/ethankarr/
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š§ Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN
š§ Subscribe to Creative Belief on Spotify: https://bit.ly/4h9LeRP
š¹ Watch Creative Belief on YouTube: https://bit.ly/4it8TO2
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Creativity isnāt just about making things look goodāitās about solving real problems, thinking strategically, and building brands that stand the test of time. In this episode, we sit down with Gabe Lindman, founder of Illume, a strategic branding consultancy helping startups and growth-stage companies craft compelling narratives and carve out their space in the market.
Gabe shares his journey from business school to brand strategy, the intersection of creativity and structure, and why the best creative work happens within boundaries. We also dive into the power of slow productivity, why true differentiation is more than just visuals, and how founders can reframe their brand stories to connect on a deeper level.
If youāre a creative, an entrepreneur, or someone shaping the future of a brand, this episode is for you.
Connect With Gabe
Gabe's LinkedIn: https://www.linkedin.com/in/gabriellindman/
Illume LinkedIn: https://www.linkedin.com/company/illumedesignco/posts/?feedView=all
Website: https://www.illumedesign.co
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š§ Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN
š§ Subscribe to Creative Belief on Spotify: https://bit.ly/4h9LeRP
š¹ Watch Creative Belief on YouTube: https://bit.ly/4it8TO2
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Creativity is more than just an art formāitās a way of building meaningful connections and lasting impact. In this episode, Raegan Waite, owner, founder and lead photographer of Clay House Photography, shares her journey from high school yearbook photographer to running a thriving wedding photography business. We dive into the challenges of turning creativity into a career, the power of personal storytelling in photography, and the importance of building a business that prioritizes connection over trends. Raegan also opens up about the role of community, creative growth, and resisting the pressure to monetize every passion.
If youāre a creative entrepreneurāor dreaming of turning your passion into a businessāthis episode is packed with insights on navigating creativity, business growth, and staying inspired along the way.
Connect With Clay House
Instagram: https://www.instagram.com/clayhousephoto/
Website: https://clayhousephoto.com
Connect with Raegan:
Instagram: https://www.instagram.com/raeganwaite/
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š§ Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN
š§ Subscribe to Creative Belief on Spotify: https://bit.ly/4h9LeRP
š¹ Watch Creative Belief on YouTube: https://bit.ly/4it8TO2
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In a world full of noise, how do brands truly stand out? Zach Witzig, enterprise account manager at GR0 and a passionate marketer, joins us to talk about the power of authentic storytelling, the future of AI in marketing, and how brands can create real connections with their audiences.Zach shares his journey from growing up in China to working with brands across multiple industries, helping them craft messaging that resonates. He dives into his creative process, the importance of personalization in marketing, and why stealing from the best can actually fuel better creativity.Plus, we talk about the role of silence and solitude in the creative process, why great ideas often come when you least expect them, andāof courseāhis love for pickleball.Tune in for a conversation full of insights, humor, and practical advice for anyone looking to sharpen their creative edge.š§ Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/creative-belief/id1794780254š§ Subscribe on Spotify: https://open.spotify.com/show/0IYF4T3iURMmZUtNzILg7l?si=7801c94462e54d17š¹ Watch on YouTube: https://www.youtube.com/@CRTRStudio
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What happens when you let go of the rules and push creativity beyond its limits? Thatās exactly what Ross Schafer has done with the Pacers Victory Jersey Project, where he designs a brand-new Pacers jersey after every win. But this project is just one part of his creative journey.
In this episode of Creative Belief, Rossāan art director, illustrator, and type designerātalks with us about breaking brand rules, trusting the creative process, and how design can thrive when itās given room to evolve. We also dive into the impact of AI on creativity, the balance between structure and experimentation, and why he believes the best brands are the ones that arenāt afraid to grow and change.
If youāve ever felt boxed in by creative constraints, this episode is for you.
Connect With Ross:
Instagram - https://www.instagram.com/wechoose.themoon/
X - https://x.com/hot_jupiterr
Ross' Work - https://dribbble.com/wechoose-themoon
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What does it mean to create with authenticity? For cinematographer and event space co-owner Christian Barreno, itās about more than just making something that looks goodāitās about building trust, telling real stories, and staying true to the work that moves you.
In this episode of Creative Belief, Christian shares his journey from growing up in a house filled with music to navigating the world of film and production. We dive into the tension between commercial projects and personal passion, the role of AI and technology in creativity, and why authenticity will always be the thing that lasts.
If youāve ever wrestled with the balance between making a living and making meaningful work, this oneās for you.
Connect with Christian
Instagram: https://www.instagram.com/christian_barreno/
Website: https://christianbarreno.com
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We believe we were made to create.
Welcome to Creative Belief, a new podcast from CRTR Studio where we share a curated collection of conversations with creatives who believe creativity can change the world.
Each week, Alex Holt, creative director and co-founder of CRTR Studio, and Josh Day, our senior brand designer, sit down with creatives from all kinds of backgrounds to talk about their stories, their creative processes, and where they see creativity heading in the next few years.
The goal? To expand what it means to be a creative, because we believe creativity lives in all of usānot just the ācreatives.ā Whether youāre sketching out ideas, leading a team, or building something from the ground up, you were made to create incredible things that make the world better.
In this week's episode, Alex and Josh introduce the show, share their personal creative journeys and tease some of the guests who will be on Season 01.
Welcome to Creative Belief.
