Episodit

  • My guest today is Dena Prastos

    A Waterfront architect, civil engineer, futurist, climate adaptation expert, and entrepreneur,

    She is also the Founder and CEO of Indigo River a women-owned transdisciplinary architectural and design firm.

    At Indigo River they are transforming the built world at the water's edge.

    I learned a lot throughout our talk about the interconnectedness of design, technology, community, and nature.

    I hope you enjoy my conversation with
    Dena Prastos

    Reference Links:
    Indigo River
    https://www.indigoriver.com/

    Darts in the Dark is produced by Serotonin Creative Consultancy
    2023 all rights reserved

  • Inspired by the increasing ‘Paradox of Choice’ burden on consumers, and the ever-increasing dispersion of goods and services, my guest on this episode founded a company to satisfy the basic needs of our daily lives.

    She believes there needs to be a clear choice for consumers, who are tired of marketing gimmicks, intrusive promotions, and endless variants when selecting and buying basic, everyday products.

    The personal care industry is primed for disruption. For too long, the major players have stifled competition by acquiring new brands to control or eliminate them.

    However, people are waking up to the unsustainable nature of this sector and the ever-increasing number of products driving up unnecessary, meaningless consumption.

    That's where TAKK comes in, offering an 'Essential Only' philosophy to disrupt the industry to build a purposeful one instead.

    My guest today is Pinar Akiskalioglu.

    Pinar is the founder of TAKK, an anti-brand personal care company that promises to sell people only what they need, only when they need it.

    Educated at the University of Oxford and Harvard Business School, Pınar has a clear understanding of the rules of the current economic structure, yet she is an optimist and believes humanity can build new systems that privilege wider society rather than the few.

    Pınar is also the founder of Punk Business School, working hard to put humanity at the heart of business education.

    We discussed the business philosophy, sustainability, circular economy, and the triple-bottom-line business model.

    I hope you enjoy my conversation with Pinar Akiskalioglu.

    Reference Links:
    TAKK
    https://takk.co.uk/

    Punk Business School:
    https://www.punkbusinessschool.com/

    Reading List:
    Marcus Aurelius: Meditations
    Jonatha Livingston Seagull
    Bertrand Russell: The Conquest of Happiness
    School of Life
    On the nature of things



    Darts in the Dark is produced by Serotonin Creative Consultancy
    2023 all rights reserved

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  • Guest: Duncan Meisel
    Executive Director, Clean Creatives.

    A big part of running a branding and marketing firm focused on social & environmental impact is evaluating who we work with.

    I get asked a lot about what types of clients and projects we will or will not take on. And, yeah Serotonin Creative Consultancy won’t just work on any job that doesn’t have some true impact component to it.

    A few ways we stick to that is through organizations like1% for the planet, B-Corp (which we’re in the process of getting certified) and the Clean Creatives Pledge which we took a while ago because ultimately SUSTAINABILITY IS ABOUT YOUR CLIENTS and the people we do business with, NOT just what we do internally.

    As creatives and leaders of agencies, the Clean Creatives pledge says that you will decline contracts specifically with the fossil fuel industry.

    Today on the show is Duncan Meisel who is the Executive Director of Clean Creatives which is a campaign to end the advertising and PR industry's work with fossil fuels.

    We’re at a watershed moment for climate activism in marketing & advertising.

    As communicators continuing to work for fossil fuel companies pose risks to agencies’ reputation, recruitment, and retention.

    Sustainable brands need clean agencies in order to grow.

    Named as one of Adweek's Sustainability Leaders, and Campaign's Top 10 Trailblazers for 2022 Duncan is Bringing together leading agencies, creatives, and clients to end their support for the fossil fuel industry's misinformation campaigns.

    I hope you enjoy my conversation with Duncan Meisel.

    ~Casey Hogue


    Resources:

    Duncan Meisel:
    https://www.linkedin.com/in/duncan-meisel-8aa904158/

    Clean Creatives:
    https://cleancreatives.org/

    Fossil Free Media:
    https://fossilfree.media/

    Darts in the Dark is produced by Serotonin Creative Consultancy
    2023 all rights reserved

  • With summer in full swing, I’ve recently had a trip to the beach to get away from work and soak up some sun.

    Hanging out in the sand and seeing the homes, businesses, and infrastructure on the coastline it really hit home how climate change is affecting not only sea level rise but the lively hoods of millions of people living on and near the coasts.

    Sea level rise and the solutions to mitigate it are not just an environmental threat but a social one as well.

    To dig into the interconnectedness and impact global warming has on our coastlines and the people that live around them I spoke to someone on the forefront of their solutions.

    Janelle Kellman is a global leader in climate resilience and has spent the last two decades working on challenges that define the 21st Century, from climate change and energy usage to housing, homelessness, economic development, and equity and inclusion.

    She is an attorney, former mayor of Sausalito California, and Founder / CEO of The Center for Sea Rise Solutions.


    She’s also a badass athlete whose varied background in spots, law, entrepreneurship, and expertise in coastal resilience made her the perfect person to reach out to on this topic.


    I hope you enjoy my conversation with Janelle Kellman.

    Janelle Kellman
    https://www.linkedin.com/in/janelle-kellman-esq-she-her-86021a4/

    Center for Searise Solutions:
    https://www.searisesolutions.org/


    Darts in the Dark is produced by Serotonin Creative Consultancy
    2023 all rights reserved

  • Weldon Kenedy is a social change campaigner and entrepreneur who has worked in the US, Europe, and Africa. He’s been the managing director for Change.org in Europe and co-founded Enda - the first running shoes made in Kenya.

    Now, back in the Bay Area, Weldon is co-founder and CMO for Channing Street Copper Company which produces the world's first energy storage-equipped induction electric range.

    Resources below:

    Weldon Kennedy:
    https://www.linkedin.com/in/weldonkennedy/

    Channing St. Copper Co.:
    https://www.channingcopper.com/

    One Campaign:
    https://www.one.org/us/

    Enda:
    https://www.endasportswear.com/

    Other Lab:
    https://www.otherlab.com/



    Darts in the Dark is produced by Serotonin Creative Consultancy
    2023 all rights reserved

  • Thanks for tuning in to a special live recording episode of Darts in the Dark. I recently sat down with a panel during the first-ever San Francisco Climate Week to host a conversation about evolving the climate narrative.

    I invited a stacked panel of climate communicators including documentary film director Richard Yelled, Co-Founder of Climate Designers.org Marc O’Brien, and Cynthia Lohr, Co-owner and Chief Brand Officer of J. Lohr Vineyard and Wines.

    It was such an honor not only have such outstanding guests but also to have the opportunity to be a part of SF Climate Week.


    I hope you enjoy our first-ever live recording of Darts in the Dark.
    ~Casey Hogue


    Panelists:

    Cynthia Lohr: Co-Owner and Chief Brand Officer of J. Johr Vineyards and Wine
    https://www.linkedin.com/in/cynthia-lohr-b767677/
    https://www.jlohr.com/growingsustainability


    Marc O'Brien: Co-Founder of ClimateDeisgners.org, Designer, Strategist
    https://www.linkedin.com/in/marcmobrien/
    https://www.marcobrien.net/
    https://www.climatedesigners.org/

    Richard Yelland: Chief Creative Officer at Curtis Birch & Director, Producer & Writer
    https://www.linkedin.com/in/richardyelland/
    https://curtisbirch.com/


    Event Host:
    Wefunder
    https://wefunder.com/

    Event Sponsors:
    J. Lohr Vineyards & Wines
    https://www.jlohr.com/

    SF Climate Week
    https://www.sfclimateweek.org/

    101 Cider House
    https://101cider.com/



    ____________________________

    Please reach out to us via email for feedback, suggestions for future topics, or guest recommendations. [email protected]

    Darts in the Dark Host:
    Casey Hogue is the Founder and Executive Creative Director of Serotonin Creative Consultancy. Serotonin is a Creative Brand-Building, Content Creation, and Social Impact Consultancy that builds and amplifies the impact of purpose-driven brands and organizations in the public and private sectors.

    Connect with Casey:
    https://www.linkedin.com/in/caseyhogue/
    [email protected]

    Key Art Illustrations: Morgan Buschman
    https://www.linkedin.com/in/morgan-buschman-896045169/
    https://www.morganbuschman.com/

    Post Production: Justin Mills
    https://www.linkedin.com/in/justin-mills-030090159/
    https://www.justinmillsvideo.com/

    Darts in the Dark is produced by Serotonin Creative Consultancy
    2023 all rights reserved

  • Curate Your Success Podcast:
    https://blairebrown.com/podcast/

    Blair Brown:
    https://www.linkedin.com/in/blairebrown/

    SERO Personal Branding Platform:
    https://www.serotonincreative.com/sero

    Darts in the Dark is produced by Serotonin Creative Consultancy
    2023 all rights reserved

  • Working at the intersection of branding, design, and sustainability my day-to-day work allows me to meet, connect and get to know some of the most talented, creative, and inspiring folks out there on the front lines of climate action and communication.

    Today on the podcast, is Marc O’Brien. Who in my opinion exemplifies all of those things.

    Marc is co-founder of Climate Designers.org, which is a global community of designers (and design adjacent creatives) across every industry who are committed to using their skills for climate action. He’s a Designer, a Strategist, as well as an instructor teaching climate design at California College of the Arts in San Francisco and is continually hell-bent on using design and design thinking to take on climate change and inspire action.

    I hope you enjoy my conversation with Marc O’Brien.
    ~Casey Hogue

    Get in touch with Marc O'Brien:
    https://www.linkedin.com/in/marcmobrien/
    https://www.marcobrien.net/


    ____________________________

    Please reach out to us via email for feedback, suggestions for future topics, or guest recommendations. [email protected]

    Darts in the Dark Host:
    Casey Hogue is the Founder and Executive Creative Director of Serotonin Creative Consultancy. Serotonin is a Creative Brand-Building, Content Creation, and Social Impact Consultancy that builds and amplifies the impact of purpose-driven brands and organizations in the public and private sectors.

    Connect with Casey:
    https://www.linkedin.com/in/caseyhogue/
    [email protected]




    Darts in the Dark is produced by Serotonin Creative Consultancy
    2023 all rights reserved

  • This episode of Darts in the Dark is sponsored by SF Climate Week
    https://www.sfclimateweek.org/

    ____________________________

    As a seasoned marketer having worked on several brands over the last 15 years, Kalyani Menon has transitioned across the blurring lines of traditional and digital marketing. A brand purist at her core, Kalyani works with startups as they form, grow, and scale.

    Kalyani Menon
    https://www.linkedin.com/in/kalyanimenon/

    Sealed:
    https://www.sealed.com/



    ____________________________

    Please reach out to us via email for feedback, suggestions for future topics, or guest recommendations. [email protected]

    Darts in the Dark Host:
    Casey Hogue is the Founder and Executive Creative Director of Serotonin Creative Consultancy. Serotonin is a Creative Brand-Building, Content Creation, and Social Impact Consultancy that builds and amplifies the impact of purpose-driven brands and organizations in the public and private sectors.

    Connect with Casey:
    https://www.linkedin.com/in/caseyhogue/
    [email protected]

    Darts in the Dark is produced by Serotonin Creative Consultancy
    2023 all rights reserved

  • Thomas Schumann Capital:
    https://www.thomasschumann.com/

    Thomas Schumann:
    https://www.linkedin.com/in/thomasdmschumann/

    Topics we covered

    [:28] UN SDG #6: Water Security/Stewardship

    [1:18] Thomas’s journey to water

    [4:18] Project Greenland overview

    [12:48] The global implications of the water crisis beyond drinking water

    [15:09] Energy implications of water scarcity

    [16:42] Solutions: Awareness & Consciousness

    [17:58] Less is more

    [20:26] Life Guards project overview

    ____________________________

    Please reach out to us via email for feedback, suggestions for future topics, or guest recommendations. [email protected]

    Darts in the Dark Host:
    Casey Hogue is the Founder and Executive Creative Director of Serotonin Creative Consultancy. Serotonin is a Creative Brand-Building, Content Creation, and Social Impact Consultancy that builds and amplifies the impact of purpose-driven brands and organizations in the public and private sectors.

    Connect with Casey:
    https://www.linkedin.com/in/caseyhogue/
    [email protected]

    Darts in the Dark is produced by Serotonin Creative Consultancy
    2023 all rights reserved

  • Climate and Capital Connect:
    The world's first professional networking platform for climate action
    https://www.climateconnect.club/

    David Garrison:
    https://www.linkedin.com/in/davidgarrison/

    Topics we covered
    [2:16] experience in Networking on the platform
    [3:50] Background leading up to creating the platform
    [6:35] How Climate and Capital Connect was created
    [7:35] The type of networking that happens on the platform
    [8:35] Making meaningful connections to drive innovation
    [8:58] The role of empathy in networking
    [13:17] Enterprise applications
    [16:00] How the platform works
    [20:28] Casey’s experience on the platform
    [21:46] What makes for meaningful connections
    [22:48] Curious generosity
    [26:00] The future of Climate and Capital Connect
    [32:57] Hidden benefits

    ____________________________

    Please reach out to us via email for feedback, suggestions for future topics, or guest recommendations. [email protected]

    Darts in the Dark Host:
    Casey Hogue is the Founder and Executive Creative Director of Serotonin Creative Consultancy. Serotonin is a Creative Brand-Building, Content Creation, and Social Impact Consultancy that builds and amplifies the impact of purpose-driven brands and organizations in the public and private sectors.

    Connect with Casey:
    https://www.linkedin.com/in/caseyhogue/
    [email protected]

    Darts in the Dark is produced by Serotonin Creative Consultancy
    2023 all rights reserved

  • As water demand increases and sea levels rise, desalination becomes a more sought-after solution to provide clean water to coastal communities, Less than 2% of the earth’s water is fresh water and accessible for us to use. Current clean water demand is already high and continues to increase, while freshwater sources are dwindling.

    The process of desalination increases our water supply by converting seawater to fresh water, but it produces a saline solution, called brine, three times saltier than the ocean threatens sea life, and can contribute to more carbon emissions. Key minerals used to expand agriculture and industry exist in those brine waste streams but are currently being under-utilized and thrown back into the ocean.

    Our guest for this episode is Lacey Reddix and her company Olokun Minerals seeks to solve global clean water security by sustainably harvesting those ocean minerals from desalination brine to create a renewable source of power and provide key compounds for the supply chains of the future.

    Olokun Minerals:
    https://www.olokunminerals.com/

    Lacey Reddix:
    https://www.linkedin.com/in/lacey-reddix-7b53b540/

    Topics we covered
    [:50] What Olokun Minerals has been up to
    [3:05] What are the sources of water?
    [5:10] Meaning of Olokun
    [7:10] Lacey’s background and path to founding the company
    [12:20] The Urban Future Lab prize
    [13:50] Business Resources
    [15:11] Who are their customers?
    [17:33] Work-life balance
    [18:15] Personal Branding (SERO)
    [20:34] Shifting the narrative on climate
    [23:20] Looking ahead to the future

    ____________________________
    Please reach out to us via email for feedback, suggestions for future topics, or guest recommendations. [email protected]

    Darts in the Dark Host:
    Casey Hogue is the Founder and Executive Creative Director of Serotonin Creative Consultancy. Serotonin is a Creative Brand-Building, Content Creation, and Social Impact Consultancy that builds and amplifies the impact of purpose-driven brands and organizations in the public and private sectors.

    Connect with Casey:
    https://www.linkedin.com/in/caseyhogue/
    [email protected]

    Darts in the Dark is produced by Serotonin Creative Consultancy
    2023 all rights reserved

  • Started in 2020 as a sort of Lincoln Project for the Climate Crisis The Climate Ad Project is a small team of creative writers, designers, videographers, and scientists working together to create content and activate as many of us as possible to take action.

    The team is made up of scrappy, smart, and downright funny people including Peter Kalmus, Aaron Hagey-MacKay, Harold Moss, Brian Emerson, and Sarah Harrison.

    Recently we caught up with Aaron who is a copywriter and former editor for The Beaverton, which is like the Canadian version of The Onion.

    Aaron’s main goal with the Climate Ad Project is to craft compelling stories to spur action and raise awareness, whether that’s through primal emotions or sardonic humor.

    Together they’re Producing and promoting some truly funny and poignant content shedding light on some pretty grim topics in the hopes to spark action and raise awareness.

    We hope you enjoy our conversation with Aaron Hagey-MacKay.

    Climate Ad Project:
    https://climateadproject.org/
    https://www.instagram.com/climateadproject/

    Aaron Hagey-MacKay
    Tiktok:
    https://www.tiktok.com/@aaronh_m

    LinkedIn:
    https://www.linkedin.com/in/aaron-hagey-mackay-8421a442/

    Twitter:
    @aaronhm

    Topics we covered

    [:50] What is the Climate Ad Project?
    [2:49] What is Climate Anxiety?
    [4:37] Belief VS Understanding
    [8:28] Carbon Offsets
    [13:00] Shifting the Climate Narrative
    [14:50] What is the role of advertising in climate change?
    [15:53] Clean Creatives
    [18:00] Voting with your talent
    [19:00] Du Maurier & the Just for Laughs Festival
    [20:00] Thinking in Systems: Donella H. Meadows
    [21:24] Peter Kalmus
    [26:16] Donut Economics
    [27:42] Star Wars VS Star Trek

    Task of Cosmic Importance:
    https://climateadproject.org/task-of-cosmic-importance/

    Aaron’s Reading List:

    Merchants of Doubt: Naomi Oreskes & Erik Conway
    Doughnut Economics: Kate Raworth
    Thinking in Systems: Donella Meadows
    Braiding Sweetgrass: Robin Wall Kimmerer
    Ishmael: Daniel Quinn
    Demon-Haunted World: Carl Sagan
    Capital and Ideology: Thomas Piketty
    The Ministry of the Future: Kim Stanley Robinson
    Homo Deus: Yuval Noah Harari
    Don't Think of an Elephant: George Lakoff

    ____________________________
    Please reach out to us via email for feedback, suggestions for future topics, or guest recommendations. [email protected]

    Darts in the Dark Host:
    Casey Hogue is the Founder and Executive Creative Director of Serotonin Creative Consultancy. Serotonin is a Creative Brand-Building, Content Creation, and Social Impact Consultancy that builds and amplifies the impact of purpose-driven brands and organizations in the public and private sectors.

    Connect with Casey:
    https://www.linkedin.com/in/caseyhogue/
    [email protected]

    Darts in the Dark is produced by Serotonin Creative Consultancy
    2023 all rights reserved

  • Recently we had the honor to join forces with Marc O'Brien from Climate designers.org and Capitol Creative Alliance for a talk on Design Solutions for Climate Change at Design Week Sacramento.

    Marc O’Brien
    https://www.marcobrien.net/
    https://www.linkedin.com/in/marcmobrien/


    ClimateDesigners.org
    https://www.climatedesigners.org/


    Design Week Sacramento
    https://www.designweeksac.com/


    Capitol Creative Alliance
    https://www.capitolcreativealliance.org/


    Topics we covered

    [:50] What is design, and why is it important to address the climate crisis?

    [4:58] How does design show up in our lives?

    [7:40] How can designers show up in taking climate action?

    [12:50] Ayana Elizabeth Johnson on how you – specifically you – can help with climate solutions: Climate Venn Diagram

    [16:18] Nature-inspired design in fashion

    [19:00] Speaking up in the workplace

    [20:05] Voting with your dollar

    [24:50] How to have influence with your clients

    [29:30] How to lean fully into sustainability in your business

    [35:25] Creative Climate resources: 2040, Kiss the Ground, Seeding Change, the Story of Stuff, The Breakdown, earthrise, Pique Action, Century of the Self, Exterminate all the Brutes, Shepard Fairy, Banksy, Culture Jamming, Brandalism, Climate Town, Climate Base, Clean Creatives, climatedesigners.org, Serotonin Creative Consultancy.

    [43:50] How to get into creative firms/orgs as a student/recent grad

    Thank you to Amanda Sebastiani for being a great host and Amanda Sanchez for the gracious invitation.

    ____________________________
    Please reach out to us via email for feedback, suggestions for future topics, or guest recommendations. [email protected]

    Darts in the Dark Host:
    Casey Hogue is the Founder and Executive Creative Director of Serotonin Creative Consultancy. Serotonin is a Creative Brand-Building, Content Creation, and Social Impact Consultancy that builds and amplifies the impact of purpose-driven brands and organizations in the public and private sectors.

    Connect with Casey:

    Darts in the Dark is produced by Serotonin Creative Consultancy
    2023 all rights reserved

  • Lauren Murray
    https://www.linkedin.com/in/lauren-murray-kettle-129605a1/

    Lauren is the Pyrolyzer Front-End Lead Engineer at Charm Industrial working to bring the atmosphere back to 280ppm CO2 and reverse the damaging effects of climate change through the development of a carbon-negative pyrolysis process.

    Charm Industrial
    https://charmindustrial.com/
    https://www.linkedin.com/company/charm-industrial/
    https://www.instagram.com/charmindustrial/?hl=en

    Charm Industrial is working to return the atmosphere to 280 ppm CO₂. They design, build and operate a fleet of mobile fast pyrolyzers that convert ag and forest biomass residues into bio-oil for use in carbon removal and direct-reduced-iron steelmaking.

    Charm uses plants to capture CO₂ from the atmosphere. They convert biomass into a stable, carbon-rich liquid and then pump it deep underground. This removes CO₂ permanently from the atmosphere, out of reach of wildfires, soil erosion, and land use change.


    Topics we covered

    [1:20] Lauren’s Path to Charm Industrial

    [2:50] Goal to 280 ppm

    [3:25] Having fun in clean-tech

    [5:50] The two sides of the business: Carbon removal & Emissions reduction

    [10:55] Early challenges and opportunities

    [13:08] Who are their customers?

    [14:50] How individuals and companies can work with Charm

    [16:07] Being part of an early-stage start-up

    [18:55] The importance of mentorship

    [20:06] The culture at Charm

    [21:33] The future of Charm

    [23:15] Turning problems into solutions

    [25:30] What keeps Lauren hopeful for the future

    [27:00] Where does the name Charm come from?

    [27:35] How to get involved


    ____________________________
    Please reach out to us via email for feedback, suggestions for future topics, or guest recommendations. [email protected]

    Darts in the Dark Host:
    Casey Hogue is the Founder and Executive Creative Director of Serotonin Creative Consultancy. Serotonin is a Creative Brand-Building, Content Creation, and Social Impact Consultancy that builds and amplifies the impact of purpose-driven brands and organizations in the public and private sectors.

    Connect with Casey:
    https://www.linkedin.com/in/caseyhogue/
    [email protected]

    Darts in the Dark is produced by Serotonin Creative Consultancy
    2023 all rights reserved

  • Andy Behar leads As You Sow, a nonprofit organization, based in Oakland, CA, dedicated to corporate accountability and increased environmental and social change through corporate engagement, shareholder advocacy, and innovative legal strategies. They are focused on climate change, sustainability, human rights, and environmental health; engaging companies including ExxonMobil, Chevron, Southern, FirstEnergy, Duke, Dow, DuPont, Monsanto, HP, Dell, Apple, Proctor & Gamble, Coca-Cola, Starbucks, and many others. He is a board member of the US Social Investing Forum (US-SIF) and was named one of 30 “Eco Rock Stars and Environmental Mavericks” in Origin Magazine, in August 2015.

    As You Sow is a nonprofit organization dedicated to increasing corporate environmental and social responsibility. Founded in 1992, As You Sow envisions a safe, just, and sustainable world in which environmental health and human rights are central to corporate decision-making. Its Corporate Social Responsibility and Environmental Enforcement programs engage in corporate dialogue, shareholder advocacy, grant-making, and innovative legal strategies to effect positive, industry-wide change.

    Links:
    www.asyousow.org
    https://www.linkedin.com/in/andrewbehar/
    https://www.linkedin.com/company/as-you-sow/


    Topics we covered
    [:60] What spurred the beginning of As You Sow 30 years ago (Tom Van Dyck)
    [2:34] Toxic compounds in chocolate
    [4:30] Andys background and career path
    [9:09] As You Sow's mission and research
    [11:07] Shareholder power
    [12:10] Make sure your investments align with your values
    [12:37] The extractive economy
    [12:15] investyourvalues.org
    [14:08] Conscious consumerism
    [17:50] Dispersion of goods and services
    [18:47] The Business Roundtable: New purpose of a corporation
    [19:07] 4th industrial age
    [20:50] Shifting the narrative
    [22:18] Action toolkit
    [24:26] What’s it like being an Eco-Rockstar?
    [25:30] Excitement for the future
    [27:56] Best way to engage

    ____________________________
    Please reach out to us via email for feedback, suggestions for future topics, or guest recommendations. [email protected]

    Darts in the Dark Host:
    Casey Hogue is the Founder and Executive Creative Director of Serotonin Creative Consultancy. Serotonin is a Creative Brand-Building, Content Creation, and Social Impact Consultancy that builds and amplifies the impact of purpose-driven brands and organizations in the public and private sectors.

    Connect with Casey:
    https://www.linkedin.com/in/caseyhogue/
    [email protected]

    Darts in the Dark is produced by Serotonin Creative Consultancy
    2023 all rights reserved

  • Manuela Zoninsein is an entrepreneur, and founder of 3 companies, and is on a mission to eradicate single-use plastics with her latest endeavor named Kadeya.

    As a Brazilian-American fluent in Mandarin-Chinese, Spanish, and Portuguese, she takes a global and inclusive view in everything she does.

    Her company Kadeya is disrupting unsustainable supply chains by building an interlinked circular network where materials are infinitely reused. It is a closed-loop water vending service powered by digitally-connected reusable water bottles and mini bottling stations. They deliver convenient, quality, low-cost water that reduces carbon footprints and digitizes water consumption for users.

    Connect with Manuela and Kadeya:
    https://kadeya.com/
    https://www.linkedin.com/company/kdy/
    https://www.linkedin.com/in/manuelaz/
    [email protected]
    https://twitter.com/ManuelasWeb

    Topics we covered
    [:60] Week in the life of a founder
    [2:53] Background and upbringing
    [5:50] Traveling to China
    [7:45] Writing for Newsweek in Bejing
    [10:48] Starting a business in China
    [14:02] Breaking down barriers
    [15:45] Naming Kadeya
    [20:35] Relationship building through brand name
    [23:35] Solving single-use plastic waste
    [26:00] Potential for the Kadeya stations
    [30:00] Solving for CPG distribution
    [32:00] The future of packaging
    [36:18] Digitizing hydration

    ____________________________
    Please reach out to us via email for feedback, suggestions for future topics, or guest recommendations. [email protected]

    Darts in the Dark Host:
    Casey Hogue is the Founder and Executive Creative Director of Serotonin Creative Consultancy. Serotonin is a Creative Brand-Building, Content Creation, and Social Impact Consultancy that builds and amplifies the impact of purpose-driven brands and organizations in the public and private sectors.

    Connect with Casey:
    https://www.linkedin.com/in/caseyhogue/
    [email protected]

    Darts in the Dark is produced by Serotonin Creative Consultancy
    2023 all rights reserved

  • Heidi Harmon, Public Affairs Director of Let’s Green CA!, is a dynamic keynote speaker and featured guest on programs including Full Frontal with Samantha Bee, NPR, and TEDx. She’s held many titles in her life, among them maid, mayor, and mom. Heidi served three terms as mayor of the City of San Luis Obispo, where she led the city to adopt the most ambitious carbon neutrality goal in the United States. Heidi is a mother of two and a social, environmental, and gender justice leader committed to creating an equitable and sustainable world. She is a graduate of True North Leadership based on The Authentic Leadership Course at Harvard Business School and of The Harvard Kennedy School's Leadership, Organizing, and Action: Leading Change course.

    Connect with Heidi and Let’s Green CA!
    https://www.heidiharmon.org/
    https://www.instagram.com/heidiismighty/
    https://www.linkedin.com/in/heidiismighty/
    https://education.greencal.org/

    Topics we covered
    [:50] Climate Base Fellowship
    [1:20] Journey to Mayor of San Luis Obispo
    [4:00] Climate Action as Mayor
    [5:56] Translating thoughts into action
    [8:12] Community Building
    [10:55] Focus on the positive
    [15:00] Voting with your dollar
    [15:30] Let's Green California
    [20:00] Community choice energy
    [24:10] Future projects
    [28:40] Challenges along the way
    [29:54] Inspirations: Adrienne Maree Brown, Practical Uptopias, Victor Frankle


    ____________________________
    Please reach out to us via email for feedback, suggestions for future topics, or guest recommendations. [email protected]

    About Host Casey Hogue:
    Casey Hogue is the Founder and Executive Creative Director of Serotonin Creative Consultancy. Serotonin is a Creative Brand-Building, Content Creation, and Social Impact Consultancy that builds and amplifies the impact of purpose-driven brands and organizations in the public and private sectors.

    Connect with Casey:
    https://www.linkedin.com/in/caseyhogue/
    [email protected]

    Darts in the Dark is produced by Serotonin Creative Consultancy
    2023 all rights reserved

  • Will Nitze is the Founder & CEO of IQBAR who's on a mission to empower doers with superior brain + body nutrition! IQBAR plant protein bars and IQMIX hydration sticks are packed with functional compounds to help you win your day.

    Connect with Will and IQBAR:
    https://www.eatiqbar.com/
    https://www.linkedin.com/in/will-nitze/
    https://www.instagram.com/eatiqbar/
    https://www.tiktok.com/@eatiqbar

    Topics we covered
    [1:17] College experience at Harvard
    [1:45] Dan Gilbert: Professor of psychology
    [2:03] Neuro Science
    [3:15] Nutrition & Biohacking
    [3:35] Grain Brain
    [5:00] Market opportunity
    [5:56] Nutropics & Adaptogens
    [7:36] Brain health
    [9:05] Taste is king
    [10:15] Facing challenges
    [13:24] Brand building
    [16:28] Knowing your customer
    [18:26] Reaching new markets
    [23:16] Quick-fire questions


    ____________________________
    Please reach out to us via email for feedback, suggestions for future topics, or guest recommendations. [email protected]

    About Host Casey Hogue:
    Casey Hogue is the Founder and Executive Creative Director of Serotonin Creative Consultancy. Serotonin is a Creative Brand-Building, Content Creation, and Social Impact Consultancy that builds and amplifies the impact of purpose-driven brands and organizations in the public and private sectors.

    Connect with Casey:
    https://www.linkedin.com/in/caseyhogue/
    [email protected]

    ____________________________
    Darts in the Dark is produced by Serotonin Creative Consultancy
    2022 all rights reserved

    Darts in the Dark is produced by Serotonin Creative Consultancy
    2023 all rights reserved