Episodes
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In this episode of the Think Like a Brand Podcast, Remi is diving deep into why most brands flatline - they build strategy without soul. Remi breaks down how creativity is the transmission that transforms a good brand into a phenomenal, unforgettable experience that stops people mid-scroll and makes them feel something powerful.
Key Takeaways:
Your brand needs more than strategy
Your brand needs more than just a polished blueprint - it needs heart and electricity. When you infuse your strategy with genuine creative energy, you become unforgettable.
Disrupt or get forgotten
The online world doesn't need another vanilla brand blending into the background. Your unique creative frequency is what will make people feel you before they even understand you.
Emotion sells best
People don't buy your perfectly designed slides or templated offers - they buy stories, sensations, and emotional connections. Your brand should whisper its way into conversations before you even have to sell.
Embrace your crazy creative vision
Don't be afraid to do something wild that makes people stop and stare - that's how you become memorable. The craziest ideas often become your next breakthrough moment.
Act now, before creativity becomes saturated
There's a massive opportunity right now to stand out through creativity before everyone catches on. Trust your creative instincts and do something different that truly represents your one-of-a-kind brand.
Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.
If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.
Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge
Until next time, keep thinking like a brand and building with intention.
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In this episode of the Think Like a Brand Podcast, Remi explores how brands transmit a unique energetic signature through voice, visuals, values, and vibe. Remi reveals how losing connection with your authentic creative frequency can cost you clarity, conversions, and confidence, and explains how aligning these elements transforms your brand from vanilla and forgettable to disruptive and magnetic.
Key Takeaways:
Your brand is an energy transmission
Every powerful brand broadcasts a coded frequency that goes beyond visual aesthetics. When you're truly tuned into your authentic energy, your audience feels your essence before reading a single word.
Creative frequency is more than visuals
Your brand isn't just about looking pretty or following templates - it's about creating emotional resonance. Your color choices, tone, and visual language must connect deeply with your story and values.
Stop neglecting your brands evolution
While you constantly evolve personally, you’re neglecting to upgrade your brand identity simultaneously. This misalignment can make your ideal high-ticket clients feel disconnected from your current energy.
Subconscious Perception is key
Your brand should create an immediate, powerful feeling that speaks to your ideal client's subconscious desires.
Authenticity drives disruption
When your voice, visuals, values, and vibe are perfectly aligned, you transform from a generic online presence to a truly disruptive brand. This alignment creates a memorable emotional experience that clients will remember forever.
Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.
If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.
Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge
Until next time, keep thinking like a brand and building with intention.
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Missing episodes?
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In this episode of the Think Like a Brand Podcast, Remi shares her latest personal brand evolution - a moment of creative awakening during a Costa Rica retreat. Remi unpacks her journey of embracing personal growth cycles, investing in transformative mentorship, and recommitting to her core purpose of waking up the world through bold, magnetic brand storytelling that naturally attracts and changes lives.
Key Takeaways:
Creativity is your superpower
Your unique creativity is your secret weapon for disruption. Start weaponising your creativity to stand out in a sea of sameness.
White space is your growth playground
Create intentional space, step away from the noise, live your life, and watch your most magnetic content create itself.
Your brand evolves, and so should your visuals
If your brand looks like it's stuck in 2019, you're suffocating your 2024 potential. Your brand should Constantly fuel your brand with your current identity, or an outdated version of yourself.
Invest in transformative mentorship:
Finding the right mentor who has walked your path and can challenge your creativity is game-changing. Look for guides who don't just teach, but energetically call you forward.
Your brand is your disruptive mission
Your personal brand isn't just about marketing - it's about creating a magnetic, multi-dimensional platform that changes lives. When you show up fully, you give others permission to do the same.
If you're craving in-person energy to reach your next level...
DISRUPT LONDON is coming.
3rd July 2025 - the space for bold, visionary women ready to disrupt the way they brand, sell, and lead. Get insider strategy, real-time riffs, and creative fire that actually moves the needle
We’re not here to blend in. We’re here to disrupt.
Click here to save your spot now.
Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.
If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.
Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge
Until next time, keep thinking like a brand and building with intention.
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In this episode of the Think Like a Brand Podcast, Remi is diving deep into brand activations - those magical, sensory experiences that transform how customers connect with your business. Remi is breaking down why branding isn't just about nice logos and canva designs, but about creating powerful emotional moments that collapse the know-like-trust factor and can shorten sales cycles by 30-50%. From Netflix's strategic audio cues to Dior's AR filters, I'm showing entrepreneurs how to create unforgettable brand experiences that make people feel something profound before they even buy.
Key Takeaways:
Sensory branding is your secret weapon
Brand activations are about making people feel something visceral and unforgettable. Stop thinking visual, start thinking emotional experience.
Creativity > conventional marketing
Your brand activation doesn't need to be complicated - it needs to be authentic and unexpected. Create something that makes people remember you.
Emotions drive connection, not just content
People buy feelings, not just products. Design every touchpoint to trigger a specific emotional response that connects deeply with your ideal client.
Multi-sensory experiences create lasting memories
Don't just rely on one sense - use sight, sound, touch, and even smell to create a full-body brand experience. The more senses you engage, the more memorable your brand becomes.
Social proof is built through shareable moments
Every brand activation should create social media content, evergreen material, and referral momentum. Design experiences that people can't help but talk about and share.
Ready to take your brand activations to the next level - and connect IRL with bold, magnetic leaders?
Disrupt London 2025 is just around the corner - a one-day immersive event designed for women ready to build disruptive brands that turn heads, shift norms, and lead from their truth.
Click here to save your space now.
Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.
If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.
Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge
Until next time, keep thinking like a brand and building with intention.
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In this episode of the Think Like a Brand Podcast, Remi is talking to Emily Armitage, a Human Design business coach for women who shake the status quo in online businesses and service industries. They unpack the transformative world of human design - a powerful tool that helps entrepreneurs understand their unique energetic blueprint and build businesses that feel authentic. Remi and Emily explore different energy types and how understanding your design can prevent burnout and skyrocket your success.
Key Takeaways:
Your human design is your secret weapon
Stop trying to fit into someone else’s business mold and start designing your empire around your unique energy. Your human design is a revolutionary roadmap to building a business that feels like pure, electric magic.
Burnout is NOT your destiny
Different energy types experience work differently. By working with your natural rhythm instead of against it, you'll create a sustainable business that lights you up instead of drains you.
Your body knows before your brain does
Your gut instinct and bodily responses are your most powerful decision-making tools. Learning to trust your internal compass will lead you to opportunities that logic could never dream up.
Communication is an energy game
Your throat center determines how you speak your power into the world, and understanding it can transform how you show up online and offline. Stop using scripts and start trusting your natural communication style.
Alignment = Abundance
When you build a business that truly reflects your human design, success becomes almost effortless. Your most profitable path is the one that feels most authentically you.
You can connect with Emily on Instagram (@emilyarmitage_) or LinkedIn (Emily Jane Armitage)
Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.
If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.
Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge
Until next time, keep thinking like a brand and building with intention.
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In this episode of the Think Like a Brand Podcast, Remi deep dives into the concept of the ‘Money Muse’ - the unique identity and creative energy behind every offer you create. Remi is challenging entrepreneurs to move beyond generic, templated launches and instead tap into the powerful, disruptive essence of each individual offer. Remi talks about making sure your offer speaks directly to your dream clients with authenticity, creativity, and powerful messaging.
Key Takeaways:
Your offer has its own muse
Stop recycling the old graphics and messaging - instead, let each offers unique identity shine through with bold, intentional branding that makes your audience feel something powerful.
Creative direction is your secret weapon
Your creative direction isn’t just about looking pretty. You need to create an immersive brand that magnetises your ideal clients and makes them say “I need this NOW!”
Disrupt, don't blend
Your Money Muse doesn’t play it safe or mimic trends, she is here to completely revolutionise how your offers are viewed. When you let her lead, you create launches that are so distinctive and compelling that selling becomes effortless.
Emotional connection sells, not features
People don’t just buy into features, they buy into who they become and how they’ll feel in the process. Your branded offer should tell a story so captivating that potential clients are desperate to be a part of your world.
Your offer is a brand, not just a service
Treat each offer like it’s its own mini-brand with a distinct personality, voice, and visual identity. This is how you transform your offers from “just another program” into must-have experiences your audience will obsess over.
Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.
If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.
Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge
Until next time, keep thinking like a brand and building with intention.
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In this episode of the Think Like a Brand Podcast, Remi breaks down why most brands flatline at ‘good’ and never reach ‘great’. Remi is breaking down the science of brand magnetism, explaining how your brand needs to emotionally connect with your audience’s subconscious desires, rewire their expectations, and create an irresistible magnetic pull. This is what makes potential clients obsessed with you before you even pitch your offer.
Key Takeaways:
Your brand is emotional rocket fuel
95% of decisions are emotional, not logical. Your brand has to create an emotional experience that makes your ideal clients feel seen, understood, and ready to invest in you.
Disruptive means different, not loud
Your unique edge is your secret weapon. You need to extract those hidden parts of yourself that make you extraordinary and position them in a way that makes your audience go ‘OMG, I need this!'
Magnetism is multilayered magic
Your brand’s magnetism comes from how your story, voice, visuals, and energy work together seamlessly. When these elements are aligned and authentically represent your true self, you create an irresistible brand that premium clients can’t help but be drawn to.
Confidence comes from clarity
When you truly understand your unique positioning and have visuals that match your energy, showing up with confidence becomes natural. Your brand becomes a powerful tool that does the selling before you even open your mouth.
Premium client have a high BS radar
High-level clients want to feel your leadership, originality, and authenticity across every single touchpoint. Your brand needs to consistently communicate your expertise and make them feel certain about investing in you.
Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.
If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.
Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge
Until next time, keep thinking like a brand and building with intention.
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In this episode of the Think Like a Brand Podcast, Remi dives deep into why your next-level success isn't about another strategy or viral post, but about going inward first. Remi shares her personal journey of realizing that true brand magnetism comes from reconnecting with your authentic self, understanding your creative genius, and building a brand that evolves with you, and not from constantly chasing external validation.
Key Takeaways:
Your Brand is a Living, Breathing Thing:
Your brand is a dynamic reflection of who you are right now. If you're not feeling connected to your brand, it’s probably because you've outgrown your current identity and need to realign.
Success Starts with Inner Work:
Quantum leaps happen when you stop relying on numbers and results to boost your confidence, and instead get radically honest with yourself about who you are and what you truly want. Pouring into yourself is the foundation of building a disruptive, magnetic brand.
Embrace Your Seasonal Shifts:
Growth isn’t linear - it’s cyclical like seasons, with periods of uncertainty and transformation. Lean into the phases, listen to your body, and trust that you're upgrading your identity.
Your Creative Genius Holds the Answers:
Your next income leap and big breakthrough is already within you. When you unlock your creative genius, selling becomes effortless and your work becomes an extension of your soul.
Authenticity is Your Superpower:
Clients can sense when a brand is rooted in genuine power and magnetism. By connecting to your true self and building a brand that screams YOUR story, you'll not just attract clients, but create a movement that feels totally irresistible.
Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.
If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.
Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge
Until next time, keep thinking like a brand and building with intention.
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In this episode of the Think Like a Brand Podcast, Remi breaks down why your offers aren’t selling - and it’s NOT because they’re not good enough. It’s because you’re selling features instead of the transformation.
Remi is deep-diving into how to shift your messaging from a boring list of what your offer includes to a magnetic narrative about who your clients get to become once they go through the offer. Remi talks about the importance of positioning yourself as the ONLY choice for your ideal client and making selling an absolute breeze.
Key Takeaways:
Transformation Sells, Features Bore:
Your clients don't want another generic course or strategy - they want to become the most powerful version of themselves. Stop listing what's in your offer and start painting the picture of their transformation.
Emotions Drive Purchases:
People buy based on feelings, not logic - so make them FEEL something when you talk about your offer. Your messaging should make them imagine their life completely transformed.
Storytelling is Your Secret Weapon:
Your journey and your clients' stories are the most powerful sales tools you have. Use storytelling that's so specific and raw that it makes people feel seen, understood, and ready to invest.
Sell the Shift, Not the Logistics:
Nobody gets excited about another Zoom call or PDF - they get excited about becoming a walking, talking sales magnet who attracts clients effortlessly. Your offer is about the ENTIRE life shift.
Speak to Their Future Self:
Talk to the version of your client who's already achieved their dream - confident, powerful, and unstoppable. Your content should make them feel like they're already stepping into that identity.
Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.
If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.
Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge
Until next time, keep thinking like a brand and building with intention.
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In this episode of the Think Like a Brand Podcast, we are diving into the journey of a woman who has redefined success on her own terms and is on a mission to wake women up to their infinite potential... Bridget James Ling.
She is the visionary founder of Freedom Queen, a global trademarked brand empowering women to build legendary businesses, create high-end movements, and step fully into their power. She leads an industry-altering conference, has regular multiple six-figure cash months, and continues to help other women do the same.
When she started her company, she knew she had a calling from God to transform women through the wisdom she had gained, and today, she is one of the most recognised leaders in the online space.
Her work is about breaking the mold, moving with fearless confidence, and showing women how to scale to millions while staying fully aligned in their purpose.
She is my mentor, the queen of Scaling & Success, and an absolute powerhouse.
Key Takeaways from This Episode:
• Scaling to Millions: How Bridget built a multi-million-dollar business and the mindset shifts that made it possible.
• Building a High-End Movement: How she empowers women to create brands that spark global change and attract premium clients effortlessly.
• The Freedom Queen Movement: The story behind her trademarked company, and how she’s redefining what’s possible for women in business.
• Sacred Strategy & Divine Calling: How she blends strategy, faith, and purpose-driven action to create massive impact.
• The Power of Mentorship & Proximity: Why surrounding yourself with the right leaders will collapse time, accelerate success, and shift your trajectory forever.
• Her Industry-Leading Conference: How her event is changing lives, including mine. The last time I attended, it was a total game-changer for me, and I know it will be for you too.
If you’re ready to step into your next level of success, you NEED to be in this room. Get your ticket for Freedom Queen Live here → (Or message me on IG & I'll share with you my crazy disruptive bonuses)
This event will shift how you see yourself, your business, and what’s possible for your future. Do not miss it.
Connect with Bridget on Instagram here
Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.
If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.
Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge
Until next time, keep thinking like a brand and building with intention.
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In this episode of the Think Like A Brand podcast, Remi talks about unlocking your true potential as a business owner and how to avoid burnout. Remi shares her journey of realising success isn’t about doing more, but being more - expanding your capacity to hold more clients, more visibility, and more responsibility. Remi explores the concept of Shadow Work, to uncover the parts of yourself that are still playing small, out of fear. Finally she discusses the importance of deciding to be seen as the bold, disruptive leader that you’re meant to be.
Key Takeaways
Shift from Doing More to Being More
Your next level isn’t about cramming in more content, offers, and strategies. It’s about strengthening your ability to hold more - more clients, more visibility, more money. Embody the version of you who knows her worth and can handle anything coming her way.
Recognise and Overcome Self-Sabotage
The little voice in your head trying to keep you safe? That’s your ego at work. It will do anything to stop you from stepping into your power. Become aware of your patterns of procrastination and perfectionism, and choose to take action anyway.
Embrace Imperfection and Just Start
Stop waiting for the “perfect moment” to launch, post, or put yourself out there. 80% is better than nothing and you can refine as you go.
Stop Seeking Permission to be Seen
You don’t need anyone's approval to be seen. Embody the authority and confidence of the woman you know you’re meant to be, without waiting for external validation.
Consistency is Key, Perfection is Not
Show up consistently and stop trying to create the perfect content every time. Your audience wants to connect with the real you, not the curated, filtered version. Progress over perfection, always.
Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.
If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.
Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge
Until next time, keep thinking like a brand and building with intention.
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In this episode of the Think Like A Brand podcast, Remi deep dives into the energy of wealth and speaks about how adopting an abundance mindset is the key to completely transforming your business. Remi shares her personal experience of planning her incredible Italian retreat (details coming soon), a 10k minimum investment that she was making into her business, that initially felt like a stretch, but how once she embraced this energy of abundance she actually ended up making two sales for her new programme whilst on the call with her EA (nudge from the universe right there!). Remi talks about how money is energy that flows where it's welcomed, and by stepping into the identity of the person you are becoming you can unlock your next level when it comes to wealth building.
Key Takeaways
Money isn’t something to cling to, it’s something to play with
Money is energy that circulates and isn’t something to hold onto tightly. When you start to move money in ways to expand you, that's when the magic happen so embrace the flow (in and out).
Leap first, and let the money catch up
Don’t wait until you feel 100% ready or prepared, that’s just an excuse to play small. When you step into the identity of the person you’re becoming, the universe will conspire to support you.
It’s not about hoping it works, it’s about knowing it works
This isn’t about crossing your fingers and hoping for the best. When you’re aligned with the highest version of yourself, you can confidently know that investments in yourself will always pay off.
Investing accelerates your transformation
That big investment you’ve been eyeing? It’s not just about the money - it’s about the person you’ll become when you’re surrounded by the right people and have the right mentors.
Trust yourself to handle the money, and watch it flow back to you
Stop playing small and start trusting yourself to manage the money. Start making decisions from a place of abundance, rather than scarcity, and you’ll be amazed at how quickly the money starts flowing to you.
Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.
If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.
Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge
Until next time, keep thinking like a brand and building with intention.
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In this episode of the Think Like A Brand podcast, I’m giving you a trends update as to what I’m seeing is really working in the industry right now, and how I feel it’s going to change over 2025 compared to what we saw in 2024. I’m talking all about the things you need to avoid this year and the trends you need to be ready for, so you know where to best focus your energy and time.
Key Takeaways
Focus on fully owning your expertise
Don’t play small by not fully embracing and shouting about your worth, skills and experience
Be ready to step outside the box
If you’ve boxed yourself into a role or industry that doesn’t align with your true passions, be ready to pivot to be able to create something that truly sets your soul on fire
Don’t leave content as an afterthought
Your content can be the biggest moneymaker in your business if you learn to spend quality time crafting unique, disruptive content that evokes emotions and stops your audience in their tracks
Mastering storytelling is your key to consistent income
Through this, you show vulnerability and creativity which are the keys to building trust and connection which is ultimately what makes people buy.
Focus on longer-term masterminds or in-person events
These are the keys to deepening your relationships with clients and driving transformative results.
Sell with conviction
If you’re not showing up 100% fully when selling, your audience will feel this and they won’t buy. You need to be showing up excited to sell, and completely confident in what you're selling as this energy is what will attract people in.
Focus on optimising your systems and support
The more you invest in the right tools, software and team members to streamline the operations side of your business, the more time you free up to focus on your zone of genius.
Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.
If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.
Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge
Until next time, keep thinking like a brand and building with intention.
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In this episode of the Think Like A Brand podcast, Remi is talking all about the evolution of what it really takes to become a business owner, and why continously evolving is actually such a beautiful thing. She talks about how she fell into the trap of trying to fit into predefined boxes and the power of embracing your unique creativity and skills that make you, YOU. Remi talks about how mentorship plays a huge part in this evolution, how your visual branding impacts this and the transformative effect of rebirth and evolution in your business success.
Key Takeaways
Embrace the rebirth cycle
You need to shed layers in order to unlock the next evolution of you and your capacity as a business owner
Visual branding shouldn’t just be visually appealing
It also needs to capture attention, evoke emotions and resonate with your audience
Showcase your journey to your audience
This is a powerful way to connect with your audience, by sharing your vulnerability through personal experiences, lessons and your personal evolution
Mentorship is hugely powerful
Don’t underestimate the difference it can make to have advice from someone who can see your gaps and help you accelerate your growth
Tune in to the woo
Pay attention to your intuition and the opportunities the universe presents you with, these can be an important guide toward your next evolution
Stop putting yourself in a box
You don’t need to fit into a predefined role or offer to be successful - embrace everything that is unique about you and build your business around this.
Look to others for inspiration, not to mimic
Make sure you’re using others as inspiration to create something unique, rather than just copying what others are doing - your power as a business owner lies in your unique way of doing things
Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.
If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.
Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge
Until next time, keep thinking like a brand and building with intention.
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In this episode of the Think Like A Brand podcast, Remi is diving deep into her own mission - disrupt. This is Remi’s method that she takes her clients on to help them become a disruptive icon and build a disruptive brand. She breaks this down into three phases: your disruptive story, your disruptive identity and your disruptive essence. It’s all about uncovering your unique journey, future-pacing yourself to your iconic brand vision and infusing your personality into every single aspect of your business. This isn’t about a boring personal branding strategy you’ve heard before - this is about living your life to the fullest and bringing your audience along for the ride.
Key Takeaways
Your story is your superpower, present and past.
Don’t just tell the old stuff - connect your recent experiences too to attract dream clients who are ready for what you bring to the table right now
Future-pace yourself to your iconic brand vision.
Get crystal clear on who you’re becoming, how you’re showing up and what you want to be known for in the next few years (not just the next few months) then bring this version of you into the present moment.
Infuse your personality into absolutely everything
Your offers, your visuals, even how you walk. This isn’t about building a personal brand that people have seen a million times over, it’s about becoming the next-level version of you.
Create content that makes people feel something
Turn your life into a Netflix series that people can’t stop bingeing on Instagram.
Align your offers with your evolving identity
Then market them in a way that screams YOU. Make sure every launch you do is FILLED with your unique way of doing things.
Don’t just build a brand for the next six months - create one that will last the next 60 years.
Think big, think bold, think disruptive.
Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.
If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.
Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge
Until next time, keep thinking like a brand and building with intention.
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In this episode of the Think Like A Brand podcast, Remi uses Aimee Smale, founder of fashion brand Odd Muse as a case study of the power of authenticity and transparency in building a completely captivating brand. Aimee is known for her social media presence, sharing the ins and outs of running a business at a young age. Her online presence even caught the attention of Steven Bartlett after she posted a very raw, unfiltered video talking about the challenges of entrepreneurship. Her personal brand has made her stand out in a crowded fashion industry. The result? People don’t just buy into Odd Muse, they buy into Aimee as a person and that’s the power of a personal brand.
Key Takeaways
Embrace the good, the bad, and the ugly
Aimee’s raw, unfiltered sharing of her journey as an entrepreneur is what has magnetised her audience, showing how vulnerability really can be your superpower.
Stand out by giving your own unique narrative
Aimee’s story sets her apart in a hugely crowded market, making her brand the go-to choice not only because of the products but the voice behind the products
Lead with your why
This is how Aimee has managed to build trust and authority, positioning herself as an industry expert and attracting a loyal following
Humanise your brand through personal storytelling
Aimee sharing the ups and downs of her entrepreneurial journey is what has made Odd Muse more than just a faceless fashion brand - she’s created a deep, emotional connection with her audience.
Align your personal brand with your visual identity
The minimalist, timeless aesthetic of Odd Muse perfectly reflects Aimee’s own personal style and lifestyle - this alignment creates an immersive, seamless brand experience
Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.
If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.
Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge
Until next time, keep thinking like a brand and building with intention.
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In today’s episode of the Think Like A Brand podcast, Remi is joined by Ellie Hudson - Content & Marketing Strategist and owner of the Social Media Management Agency Palm Socials. Ellie shares her journey from struggling in a corporate job in Australia to building firstly her agency business and then her second business in coaching as a Content & Marketing Strategist. They talk about the power of storytelling, the importance of being adaptable and the launch strategy that Ellie uses for herself and her clients that has resulted in amazing results like a £26k pre-sale launch of her signature offer.
Key Takeaways
Embrace the evolution of your brand
As you grow and change, your brand needs to evolve with you. Don’t be afraid to mix it up and try new things as you grow and evolve.
Delegate intentionally
Building a great team is the key to scaling your business without burning out - but it requires you to trust your team, empower them and then watch the effect this has on your business.
Get creative with your launches
Stop using the same old strategies that your audience has seen a thousand times - think outside of the box
Don’t underestimate the power of a loyal community
Your close friends list on Instagram can become a goldmine of warm leads. You can tease new offers there, provide huge value and turn your biggest fans into loyal clients
Authenticity is your key to success
Where there’s so much similarity in the online space, the brands that truly captivate their audience are the ones that unapologetically embrace their voice and personality
Connect with Ellie on Instagram here
Find out more about Ellie's Social Media Management agency Palm Socials hereThank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.
If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.
Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge
Until next time, keep thinking like a brand and building with intention.
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In today’s episode of the Think Like A Brand podcast, Remi is joined by JoJo Kearney - Online Business & Mindset Coach. After building a 6-figure fitness business, JoJo realised she had lost her passion for the industry and wanted to build a business that allowed her to help people whilst also having the lifestyle she dreamt about - so she made the bold move to burn it down and pivot into business coaching instead. JoJo talks about the power of constantly evolving, the need to trust your intuition and the HUGE impact on you and your business success, of being unapologetically yourself in business.
Key Takeaways
Your business has to align with your passion
Be ready to recognise if it doesn’t and take the bold action to make changes to really feel true ‘success’ and to be doing things that truly light you up
Authenticity is key
You have to embrace your unique personality and voice to build a brand and business that THRIVES. Embrace your weird, wonderful self.
Burnout isn’t just about overworking
It actually often stems from a lack of vision and internal drive
Who you surround yourself with matters
You need to be constantly surrounded by people who will call you out on your BS and challenge you to grow, even when it feels uncomfortable
Continuously evolving in the key
You need to be learning, always and ready to embrace your evolutions both personally and professionally
Hustle with intention
But not just towards what’s safe or easy, but towards what you truly love that lights a fire in your belly - trust your intuition.
Follow JoJo on Instagram here
Listen to JoJo's podcast hereThank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.
If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.
Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge
Until next time, keep thinking like a brand and building with intention.
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In today’s episode of the Think Like A Brand podcast, Remi is joined by one of her clients, Erin Taylor - Female Mindset & Empowerment Coach. Erin helps ambitious female CEOs to rewire their subconscious, calm their nervous system and find inner clarity to turn ambition into aligned action. In the episode, they talk about Erin’s powerful journey of overcoming burnout to harnessing the power of regulating her nervous system to scale her online coaching business. They talk about inner child healing, managing limiting beliefs and building a personal brand that oozes confidence.
Key Takeaways
Regulating your nervous system is the key to making progress in your business
It helps you to access your most creative, high-performing state instead of trying to grow your business whilst stuck in a state of stress and reactivity.
Inner child healing work is essential for stepping into your full potential
You need to unpack where your limiting beliefs originated from and consciously replace them with thoughts that serve who you want to become
Embrace the personal development journey that being an entrepreneur takes you on
Owning a business makes you confront your limiting beliefs, shadows and insecurities which is challenging but also is part of what allows you to then become the best version of yourself
You need to fully trust your own expertise and stay grounded in your worth
This means not letting self doubt or other people’s limiting beliefs or opinions derail you in your business
Take inspiration from others without comparing
You can look at what others are doing whilst staying in your own lane, rooted to what you do best
The Inner Clarity method is key to achieving inner clarity and business growth
Erin’s method focuses on three stages: regulating the nervous system, inner child healing and building relationships
Find Erin on Instagram here
Find Erin's website hereThank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.
If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.
Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge
Until next time, keep thinking like a brand and building with intention.
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In today’s episode of the Think Like A Brand podcast, Remi is talking all about the power of storytelling and how it can completely transform your brand. She talks about how your story is what connects you to your dream clients on a deep, emotional level. When you learn to tap into your senses and bring your experiences to life, you’ll have your dream clients hooked from the first reel. Remi talks about ditching boring, vague captions and instead getting vulnerable and real, to get your audience to actually FEEL. Your story is your secret weapon and if you can start to use it wisely, you’ll see your impact (and income) skyrocket.
Key Takeaways
Each of your offers should have a story behind them
Get clear on the ‘why’ and how the idea came to you - this is what will sell it out.
Storytelling is all about the senses
You need to make your audience feel like they’re right there with you - use the present tense and paint a vivid picture for them to experience too
Reels are the perfect way to build a story
Match your audio, captions and visuals to create a specific emotion from your audience as they watch
Repetition is the key
Tell your story in different ways, across emails, captions, videos - everything. This is how you cement your brand in your audience’s minds.
Your every day story can be turned into micro moments
Alongside your brand story, the things that happen to you day to day can be turned into micro moments that you share the story of with your audience too
Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.
If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.
Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge
Until next time, keep thinking like a brand and building with intention.
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