エピソード
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A Russell Brunson ad stopped me mid-scroll the other day. He validates a point I've been trying to make for months: AI has commoditized information.
Your course content is now available to everyone for free. That's not a scare tactic, it's a shift, and the creators who adjust are the ones who'll win. The difference maker? Expert-backed AI: tools built on YOUR frameworks, YOUR guardrails and YOUR years of experience, not the consolidated garbage of the internet.
What you'll learn:
The reframe that turns "a giant just entered my category" into the best validation you can getWhy AI commoditizing information changes how you sell knowledge (and what to do about it)The three streams to AI monetization, and how to pick which one to start withWhy your clients' AI expectations depend entirely on who you serveWhat a hybrid, human-first AI offer actually looks likeThe difference between generic ChatGPT advice and expert-backed AI, and why your clients need you to explain it>Your Next Steps:
Grab the free AI Product Playbook — it audits your content and builds your first bot squad for you: https://graviastudio.com/playbook/
Starting July 15th, wAIv creator accounts open self-serve with a two-week free trial. Explore wAIv: https://waiv-ai.com
Train AI to sound like you (in under 2 hours) with BrandCalibrator™: https://ksco.ca/brandcalibrator/
Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv
>Introducing wAIv
This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.
wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.
>Thanks for Listening!
If you enjoyed this episode, please help us share it by:
Following the show—this helps you stay updated and supports us!
Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.
--------------------------
Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/
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Only 3 out of 10 women in Reese Witherspoon's book club were using AI regularly when she posted about it. That stat is staggering.
This week's episode is a little different. I sat down with my friend Stephanie Mitton on her podcast, Women Don't Do That, to talk about the AI adoption gap between women and men, and the conversation went further than I expected. So instead of letting it live on her feed alone, I'm bringing our full chat to you here.
What you'll hear:
Why the gap in AI adoption between women and men isn't about skill, it's about guilt and identityThe "it's not cheating, it's choosing ease" mindset shift that changed how I think about using these toolsThe real wage premium and job disruption numbers tied to AI skills right now, and what they mean if you sit this one outHow I built a "Family Command Center" with AI to run my household through back to back softball, pool parties and general summer chaosWhy the environmental concerns people raise about AI deserve more nuance than a knee-jerk reaction (a real example from a Canadian data centre)The two actual skills that make you good at AI, and neither one is codingTake the next step:
Introductory AI Course for Women: https://www.beaconmentorshipacademy.com/event-list
>>MEET STEPHANIE<<
Stephanie is the founder and CEO of Beacon North Strategies and the host of Women Don't Do That, a podcast about redefining what's possible for women in business, career and life. This episode originally aired as episode 230 on her show.
Original episode: https://www.womendontdothat.com/podcast/episode/399b3323/230-women-and-ai-why-women-cant-afford-to-be-left-behind-with-kelly-sinclair
More from Women Don't Do That: https://www.womendontdothat.com/
>>Introducing wAIv
This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.
wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.
>>Your Next Steps:🤖See what an AI tool built on your expertise actually looks like. Explore wAIv
🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™
Follow our new Instagram account @joinwaiv
>>Other resources mentionedWomen and AI use statistics:
Harvard Business School, global evidence review: men's generative AI adoption was estimated at 47.8%, compared with 39.3% for women, across 76 sources and more than 100 countries. https://www.hbs.edu/faculty/Pages/item.aspx?num=66548Deloitte, women and generative AI: the adoption gap is closing, but a trust gap remains. https://www.deloitte.com/us/en/insights/industry/technology/technology-media-and-telecom-predictions/2025/women-and-generative-ai.htmlPwC found that workers with AI skills command a 56% wage premium, up from 25% the year before. https://www.pwc.com/gx/en/issues/artificial-intelligence/job-barometer/2025/report.pdfThe World Economic Forum says that by 2030, 22% of jobs are expected to be disrupted, with 170 million new jobs created and 92 million displaced, for a net gain of 78 million jobs. https://www.weforum.org/press/2025/01/future-of-jobs-report-2025-78-million-new-job-opportunities-by-2030-but-urgent-upskilling-needed-to-prepare-workforces/Trust and safety: Deloitte's 2025 report. https://www.deloitte.com/us/en/insights/industry/technology/technology-media-and-telecom-predictions/2025/women-and-generative-ai.htmlBias at work: UN Women, 2025. https://www.unwomen.org/en/news-stories/interview/2025/02/how-ai-reinforces-gender-bias-and-what-we-can-do-about-itHiring and promotion: 2025 study on AI hiring tools favouring men for higher-wage roles. https://arxiv.org/abs/2504.21400Privacy, climate and labour concerns: 2026 UK study. https://arxiv.org/abs/2601.03880Women's jobs and economic risk: IMF 2024 report, about 60% of jobs in advanced economies exposed to AI. https://www.imf.org/-/media/files/publications/sdn/2024/english/sdnea2024001.pdfDeepfakes and abuse: UN Women, 2025. https://www.unwomen.org/en/news-stories/interview/2025/02/how-ai-reinforces-gender-bias-and-what-we-can-do-about-itEnvironment: 2026 UK study included climate impact as a concern linked to lower AI adoption among women. https://arxiv.org/abs/2601.03880>>Learn more about AI
Dr. Nici Sweaney, founder of AI Her Way: https://aiherway.com.au/Kinsey Soderberg and Joyce Hamilton, Her AI Club
>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------
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エピソードを見逃しましたか？
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What if the smartest move you could make right now isn't figuring out how to use more AI, but deciding where you draw the line?
I sat down with Samantha Burmeister from Nomad Copy Agency, and we had one of those conversations that doesn't hand you a set of rules. It hands you better questions. Sam is a copywriter who uses AI in her business every single day, but she will not use it to write the copy she delivers to clients. The distinction she makes between those two things is where this episode gets really interesting.
We got into AI disclosure, the values-based decisions behind how you use AI in what you sell, and why being transparent about it might actually be the smartest sales tool you're not using yet. Sam also shared her grandma's microwave story, which is the most perfect analogy for this entire AI moment and I haven't stopped thinking about it.
What you'll learn:
Why "I don't use AI" isn't actually true for anyone anymore and what that really means for your messagingWhy your clients deserve to know how AI shows up in what they're buying from youHow AI disclosure on your sales page can become a trust-building sales toolThe microwave vs. homemade analogy that reframes the entire AI adoption debate>>MEET SAM<<
Sam is a sales copywriter and launch strategist. She writes copy for 6 & 7-figure course and program launches. Through her Copy On Demand membership, she works with founders to write copy that sounds like them, but converts better.
>>CONNECT WITH SAM<<
Website: https://nomadcopyagency.com
Instagram & Threads: @nomad.copy
Podcast: Copy And…
Grab Sam's resource:
AI Disclosure Templates — 50+ copy-paste templates for communicating how you use AI across your emails, sales pages, websites, FAQs and policies. Special discount for Entrepreneur School listeners.
>>Introducing wAIv
This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.
wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.
>>Your Next Steps:🤖See what an AI tool built on your expertise actually looks like. Explore wAIv
🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™
Follow our new Instagram account @joinwaiv
>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------
Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!
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What if you could have a PR expert on call 24/7 — one that already knows your story, your angles, and your voice?
That's exactly what Nicole Pearl built. And I got to watch it happen in real time.
Nicole is a journalist and PR coach with 25 years of media experience, and she's one of the founding creators on wAIv.
What she built there, the Pearl Pitch Desk, is one of the clearest examples I've seen of what expert-backed AI actually looks like in practice. Not generic. Not a shared ChatGPT link. A full bot squad designed to get her clients onto TV shows and podcasts using Nicole's exact frameworks, journalist eye, and hard-won industry knowledge.
It even landed her a TV segment that had a producer saying “this is the best segment idea ever!”
This conversation gets into the real difference between AI-generated pitches (which, yes, major PR agencies are sending and journalists are immediately flagging) versus pitches built on actual expert thinking. We also talk about why this approach is helping Nicole prevent burnout, serve more clients, and create a delivery model that grows with her business instead of threatening to replace her.
What you'll learn in this episode:
Why AI-generated pitches are getting founders blacklisted, and what to do insteadHow Nicole designed a six-bot squad that takes clients from intake to finished pitch without losing her personal touchThe difference between using a generic LLM and using expert-backed AI to produce client workWhy building on a single LLM was keeping Nicole stuck, and how wAIv changed thatHow expert knowledge embedded in AI actually removes client objections to doing the workWhy the "choose your own adventure" approach to a bot squad creates a better client experience>>Meet Nicole
Nicole Pearl is a journalist, PR coach, and on-air professional with 25 years in media. She helps small business founders land TV and podcast features through relationship-led pitching, her signature media messaging framework, and the Pearl Pitch Desk — a wAIv-powered bot squad built entirely on her expertise.
Connect with Nicole:@NicolePearlBeautyGirl on Instagram (DM for her PR tips close friends list)
Pearl Pitch Desk: https://nicolepearl.com
Free AI Media Matchmaker: Grab it here
>>Resources Mentioned
Bot Squad Bootcamp (doors close June 28, kickoff July 6): https://graviastudio.com/bootcampBook a 20-minute fit call with KellyAnother case study of wAIv with Dr. Michelle MazurQuestions? Email [email protected]>>Introducing wAIv
This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.
wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.
>>Your Next Steps:🤖See what an AI tool built on your expertise actually looks like. Explore wAIv
🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™
Follow our new Instagram account @joinwaiv
>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------
Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!
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Here's a confession: I've bought at least a handful of softwares in my life that I've literally never logged into. Not once.
So when it came time to launch wAIv to the public, every coaching instinct in my body refused the traditional software playbook. Open the doors, run ads, free trial, hope they convert? Absolutely not. I've watched too many entrepreneurs buy a thing that just sits there, and Andrew and I did not want to build a company on people not using the thing.
Instead, we built something I'm calling the most coach-brained software launch you've ever seen: Bot Squad Bootcamp. This episode is the full tour.
In this episode, you'll learn:
Why the traditional software launch playbook was a hard no for us (and what we designed instead)What a bot squad actually is, and why your bots get noticeably smarter the moment they share contextThe duct tape problem: why your clients shouldn't be the connective tissue between your AI toolsThe real risk of housing your frameworks and IP on platforms you don't controlThe week-by-week build path inside Bot Squad Bootcamp, from gathering your materials to graduating with a live, sellable squadExactly who this is for, who it's not for and a transparent breakdown of what wAIv costs after your first three months>>Resources Mentioned
Bot Squad Bootcamp (doors close June 28, kickoff July 6): https://graviastudio.com/bootcampBook a 20-minute fit call with KellyLast week's episode with Dr. Michelle MazurQuestions? Email [email protected]>>Introducing wAIv
This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.
wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.
We're currently rolling out in beta, and you can join the waitlist now to access our AI Tool Launch Playbook, which walks you through exactly how to start thinking about your first Bot Squad—what to put in it, what it will solve for your clients, what to name it, and exactly how to build it.
Head to https://waiv-ai.com to get on the list.
>>Your Next Steps:🤖See what an AI tool built on your expertise actually looks like. Explore wAIv
🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™
Follow our new Instagram account @joinwaiv
>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------
Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!
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Join us for the Blueprint to Bot Workshop June 17. Save $70 with coupon: PODCAST70
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What if the thing blocking your clients from getting results could be solved by AI—without replacing your expertise?
I sat down with Dr. Michelle Mazur, our very first wAIv beta client, to talk about how she's embedding AI tools directly into her Expert Up Club—and why it's completely transforming how fast her clients get results.
This is about building expert-backed AI that actually reflects your frameworks, your methodology, and your years of experience so your clients can move faster and you can coach at a higher level.
If you've been wondering whether AI has a place in your coaching, consulting, or course business, this conversation will show you exactly how to think about it.
WHAT YOU'LL LEARN IN THIS EPISODE
Why voice-of-customer research used to be Michelle's biggest client blocker—and how AI removed that obstacle completelyThe difference between "limping along with AI" and building expert-backed AI tools that actually deliver resultsHow Michelle went from 6-session messaging sprints to 3 sessions using her bot squad, MoxieWhy AI is rewarding real expertise over influencer marketing—and what that means for your businessMichelle's advice for experts who want to start building bots: start with one pain point your clients always get stuck onWHY THIS EPISODE MATTERS
If you're a coach, consultant, or course creator, you've probably noticed:
Your clients are already using AIThey're getting mediocre, generic resultsYou have frameworks, but your clients struggle to apply themYou're spending time teaching how to do things instead of refining strategyMichelle is solving this by building AI tools trained on her methodology—so her clients get expert-level support without her doing all the heavy lifting.And here's the thing: this isn't taking away from her expertise. It's amplifying it.
She's now able to coach at a higher level, offer tiered pricing, compress timelines, and create stickiness in her business ecosystem. Her clients are getting faster results. And she's building on infrastructure that's protected, not just handing out prompts that anyone could copy.
This is what I call expert-backed AI—and it's the future of how knowledge-based businesses will stay competitive and valuable.
>>Connect with Michelle
Get your free messaging reality checkCheck out the Expert Up ClubMichelle on Instagram>>Introducing wAIv
This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.
wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.
We're currently rolling out in beta, and you can join the waitlist now to access our AI Tool Launch Playbook, which walks you through exactly how to start thinking about your first Bot Squad—what to put in it, what it will solve for your clients, what to name it, and exactly how to build it.
Head to https://waiv-ai.com to get on the list.
>>Your Next Steps:🤖See what an AI tool built on your expertise actually looks like. Explore wAIv
🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™
Follow our new Instagram account @joinwaiv
>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------
Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!
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Join us for the Blueprint to Bot Workshop June 17. Save $70 with coupon: PODCAST70
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Here's the thing nobody's telling you: being good at AI has nothing to do with being technical.
I know, I know—you've been spiraling thinking you need to learn to code or become some kind of tech wizard. But the real skills that make AI work? They're human skills. And you probably already have them.
In this episode, I'm breaking down the two critical abilities that separate people who get mediocre results from AI and people who build bot squads that actually work and make money.
Spoiler: it's not about prompt engineering or knowing Python. It's about communication and systems thinking.
I'm sharing what I've learned as co-founder of an AI tech company (pause for dramatic reflection), how I've been using Airtable to finally organize my entire podcast guest pipeline, and why your messy Google Drive full of random screenshots from 2019 is absolutely wrecking your AI outputs.
Plus, I'm walking you through a real example of how I built a marketing strategy for Wave's next beta phase—and how that one document became the single source of truth for an entire bot squad that writes emails, creates social content, and scripts podcasts.
If you've ever felt like AI just "doesn't get you," this episode will show you exactly why—and what to do about it.
You'll learn:
Why communication (not coding) is the #1 skill for getting great AI resultsThe difference between tasks that need AI and tasks that need a humanWhy I finally started using Airtable in 2026 (and how it changed everything)How to think in systems so you can build bot squads that work for multiple clientsThe framework for any bot squad>>Introducing wAIv
This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.
wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.
We're currently rolling out in beta, and you can join the waitlist now to access our AI Tool Launch Playbook, which walks you through exactly how to start thinking about your first Bot Squad—what to put in it, what it will solve for your clients, what to name it, and exactly how to build it.
Head to https://waiv-ai.com to get on the list.
>>Your Next Steps:🤖See what an AI tool built on your expertise actually looks like. Explore wAIv
🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™
Follow our new Instagram account @joinwaiv
>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------
Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!
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I was working with my AI this week when it dropped this line on me: "Free information has less currency now. The value is in interpretation, filtering, proprietary frameworks, and access—not knowledge itself."
I literally stopped. I thought, "OMG. I need to do an entire episode on this."
Because this is real: information scarcity is gone. Lead magnets now compete with instant AI answers. The bar has shifted from "does this teach them something" to "does this give them something AI can't?"
In this episode, I'm breaking down why the old knowledge economy model is broken, what AI has changed about how we position our expertise, and how to reframe your value in a world where generic answers are free and instant. If you're in the knowledge industry—if you sell coaching, courses, consulting, or any form of your expertise—this episode is for you.
You'll learn:
Why the traditional lead magnet funnel doesn't work the same way anymore—and what AI has to do with itThe difference between "accurate" and "good"—and why that gap is where your value livesWhat your audience actually needs from you now: interpretation, filtering, and human pattern recognitionHow to reposition yourself as the expert in the AI era without resisting the tools your audience is already usingWhy your lived experience, battle wounds, and proprietary frameworks can't be replicated by AIWhat it looks like to become an AI-forward educator—and why that's the shift we're all navigating right now
>>Your Next Steps🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™
🔹Let’s talk Bots for your business! Book a coffee chat
🔹 Connect on Instagram
>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------
Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!
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Most people are using AI completely wrong—and if you're teaching your expertise through courses, coaching, or memberships, you're sitting on a business model opportunity that most experts are completely missing.
I've been having the same conversation over and over lately with course creators, coaches, and membership leaders: How is AI actually impacting our businesses?
And here's what I've realized—most of us are approaching AI as a task machine. We're asking it to write captions, summarize emails, draft sequences. And sure, that's useful. But that's like having a world-class chef in your kitchen and only asking them to wash the dishes.
In this episode, I'm breaking down the real opportunity: the difference between generic AI and expert-backed AI—and why that distinction could genuinely transform your business model.
I walk through three concrete before-and-after examples for course creators, coaches and membership leaders to show you what it actually looks like when you embed your frameworks, your methodologies, and your thinking into AI tools (we call them Bot Squads) that your clients can use, not just learn from.
This isn't about becoming an AI teacher. It's about getting AI to help you teach your expertise so your clients can actually implement what you're sharing, at a much higher success rate than ever before.
---
In This Episode, You'll Learn:
Why most entrepreneurs are using AI wrong (and what to do instead)The difference between generic AI and expert-backed AI—and why it mattersThe implementation gap that's costing you client results (and referrals)Real stats: Why 80–90% of online course buyers never finish what they buyThree business model before-and-afters:Course creators: How expert-backed AI helps students get unstuck and actually finishCoaches/Service providers: How Bot Squads deepen your client work and create new revenue streamsMembership leaders: How AI tools increase retention by 30% and reduce overwhelmWhy this is a business model shift, not just a featureHow to sell your thinking at scale—without adding more hours to your calendarThe hybrid approach our beta clients are using to go deeper with their expertise (not replace it)>>Introducing wAIv
This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.
wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.
We're currently rolling out in beta, and you can join the waitlist now to access our AI Tool Launch Playbook, which walks you through exactly how to start thinking about your first Bot Squad—what to put in it, what it will solve for your clients, what to name it, and exactly how to build it.
Head to https://waiv-ai.com to get on the list.
>>Your Next Steps:🤖See what an AI tool built on your expertise actually looks like. Explore wAIv
🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™
Follow our new Instagram account @joinwaiv
>> Research Referenced
Industry research cited by Noomii Corporate Coaching found that AI tools increased coaching session efficiency by 25% and improved client retention rates by 30%.
Source: Noomii Corporate Coaching — *"7 Game-Changing Best AI for Business Coaching Tools"*
🔗 https://orgs.noomii.com/best-ai-for-business-coaching/
>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------
Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!
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Let me paint you a picture: I'm trying to record this podcast while getting texts from my kids at school. One needs sweatpants. The other forgot a trifold board. Welcome to my life right now.
I just got back from Social Media Marketing World in Anaheim, landed straight into six days a week of softball season (for TWO kids), plus gymnastics competitions, and oh yeah—I have a teenager now. And somehow, in the middle of all this chaos, I'm building an AI platform called Wave.
So no, this isn't a pity party. This is me keeping it real about what life actually looks like behind the scenes when you're running a business and living in the deep end of the family logistics pool.
In this episode, I'm pulling back the curtain on:
What my "typical" week looks like right now (spoiler: there's no such thing)How I'm using AI as my Family Command Center to manage the madnessWhy founders don't have it all together either—even at AI Business WorldThe biggest takeaway from the conference that every entrepreneur needs to hearHow to give yourself permission to survive (and still move your business forward) in a messy seasonA sneak peek at what's happening with wAIv and how you can get early accessThis one's about more than productivity hacks. It's about using AI to think better, not just work faster. It's about building a life-first business that doesn't fall apart when life gets lifey.
If you're in a crazy season right now and wondering how the hell anyone balances it all—this episode is for you. (Spoiler: they don't. And that's okay.)
>>Your Next Steps!Sign up for our waitlist here.
🤖See what an AI tool built on your expertise actually looks like. Explore wAIv
🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™
Follow our new Instagram account @joinwaiv
>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------
Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!
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I just got back from Social Media Marketing World/ AI Business World in Anaheim, CA (yes, I went to Disneyland—you know me) and I brought home something WAY better than mouse ears: real conversations with real entrepreneurs who are actually making money with AI.
And not in some hypothetical "maybe someday" kind of way. Like, right now. Today. In their businesses.
This episode is raw, scrappy, and full of ideas you can steal. I sat down on-site with three brilliant humans—Maddie Van Patton (wedding industry), Emma Tiegan (social media scheduling), and Lauren deVane (visual AI queen)—and asked them one question:
How are you monetizing AI?
What I got back was pure gold.
We're talking about:
Building AI tools that help small businesses compete with the big guys (without the big budgets)Using AI to automate content scheduling so solopreneurs can batch and chillCreating custom GPTs and courses that teach visual creation without the fear factorLaunching paid memberships because static courses can't keep up with how fast AI movesThe difference between using AI and selling AI expertiseIf you've ever opened ChatGPT and stared at the blank screen going "...now what?"—this episode is your spark. It's not about being perfect. It's about being curious and exploring what's possible.
Oh, and I'm totally handing out stickers that say "My Bot Squad Makes Bank" because why not? 😎
>>MEET THE GUESTS<<
Maddie Van Patton
Wedding industry pro helping small businesses in California's Central Valley compete with the big names using AI tools and custom bots.
Connect on IG: https://www.instagram.com/maddie_vanpattie/
Emma Tiegan
Working with Smarter Queue—a social media scheduling tool built for solopreneurs who want to batch content and let AI handle the rest.
Learn more: https://smarterqueue.com
Lauren deVane
Visual AI strategist and creator of Prompty Poppins and Bot Muse. She teaches entrepreneurs how to use AI for image generation.
Connect: https://www.instagram.com/youraiauntie/
>>Your Next Steps!Get a sneak peek of what we are building with wAIv, your AI monetization platform.
🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™
🔹Let’s talk Bots for your business! Book a coffee chat
🔹 Connect on Instagram
>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------
Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!
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We're living through another gold rush moment in the online space, and most people don't even realize it yet.
Between 2019 and 2021, the online course market exploded from $45 billion to $165 billion. Early movers captured 70% of that market just by being first. But by 2022? The market hit saturation. Course completion rates dropped to 20%. Content fatigue set in. And honestly? I've got my own course graveyard collecting dust on Google Drive. (I know I'm not alone!)
But here's what's happening now: Expert-backed AI is creating an entirely new category and it's not just a trend. It's a fundamental shift in how we deliver transformation.
In this episode, I'm breaking down what expert-backed AI actually is, why it's different from just using ChatGPT, and how it's changing the monetization game for coaches, course creators, and service providers.
This isn't about replacing you. It's about extending your brain into tools your clients can access 24/7 so they get faster results, you have deeper conversations, and everyone wins.
In this episode, you'll learn:
Why expert-backed AI is NOT the same as a generic large language modelThe shocking stats behind the online course boom—and bustHow AI completion rates are 3–5x higher than traditional coursesWhy "time to first result" has dropped from 4–6 weeks to 2–5 daysThe difference between teaching people how to think vs. letting them use your thinkingHow supplementary AI tools are elevating coaching sessions (not replacing them)Why your old worksheets should probably become interactive botsWhat the $50 billion AI Education Tools Market means for creators in 2025How to pair your expertise with AI without losing the human touchA sneak peek at Project Vault and what we're building for expert-backed AI monetizationThe Big Idea:
Courses teach others how to think.
Expert-backed AI tools allow others to use your thinking.
It's like having a little clone of you—or a brain extension—that your clients can access whenever they want. And that? That's a game-changer for implementation, impact and income.
>>Your Next Steps:🤖See what an AI tool built on your expertise actually looks like. Explore wAIv
🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™
Follow our new Instagram account @joinwaiv
>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------
Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!
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Okay, I'm finally spilling it.
After months of being *annoyingly* coy about "the platform," I can officially tell you what Andrew and I have been building—and what it's called.
Meet wAIv (yes, spelled like that—lowercase w, capital AI, lowercase v). It's an AI platform designed to help expert creators like you build, protect, and *monetize* your knowledge through custom AI tools we call bot squads.
In this episode, I'm taking you behind the scenes of our launch—how we named the company (pizza + whiteboards were involved), why we're doing this, and what makes wAIv different from anything else out there.
I'll also share:
The origin story of wAIv and Gravia Studio (and why naming a company is WAY harder than it should be)What a "bot squad" actually is—and why it's like a custom GPT, Claude skill, and workflow all rolled into oneHow we're protecting creator IP in a world where people are already feeding your worksheets into ChatGPT (yep, it's happening)Why we believe in *human-first AI adoption*—and what that means for your businessA sneak peek at our beta program and how creators are already rethinking their entire delivery modelsHow you can try the **AI Tool Launch Playbook** and experience what wAIv does firsthandThis isn't just another AI tool. It's a philosophy shift. It's about enhancing your expertise, not replacing it. It's about helping your clients get results faster while deepening the work you do together.
If you're a coach, course creator, or consultant who's ever thought, "I wish my clients could access my brain when I'm not there," this episode is for you.
>>Your Next Steps:🤖See what an AI tool built on your expertise actually looks like. Explore wAIv
🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™
Follow our new Instagram account @joinwaiv
>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------
Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!
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I didn't sleep last night.
My brain wouldn't shut off—and it wasn't my kids, my snoring husband, or even my senior dog waking me up at 2 a.m. It was the relentless pace of AI news, the fear of falling behind, and the pressure of building in this space while trying to make sense of it all.
So I figured if I'm feeling it, you probably are too.
In this episode, I'm getting real about what it actually feels like to be a business owner right now—when AI is moving faster than most of us can process, when the headlines are loud, and when you're trying to figure out what actually matters versus what's just noise.
I'm sharing:
How to filter out the AI noise without missing what's actually importantThe difference between excitement and overwhelm—and how to move forward with intention instead of panicWhy chasing every shiny object means building nothing sustainableMy own struggle with staying focused while building a platform in the AI space (spoiler: I'm figuring it out in real time too)The mantra that's keeping me sane: What am I protecting? What am I building toward? What's one step forward right now?A sneak peek at our platform reveal happening April 16th (and why I'm nervous and excited in equal measure)If you've ever felt that low-level hum of "Am I keeping up? Is this going to change everything? What am I even supposed to do with this?"—this episode is for you.
Because here's the truth: Your expertise is real. Your relationships with your clients are real. And the value you create is real. AI doesn't change that. It just changes how you deliver it, scale it, and protect your time while doing it.
So let's take a breath together and figure out how to move forward with clarity instead of chaos.
>>Your next steps📋Get on the waitlist for our new platform
🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™
🔹Check out my Interactive AI Starter Kit to see how worksheets can become bots
🔹Let’s talk Bots for your business! Book a coffee chat
🔹 Connect on Instagram
>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------
Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!
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Today, I sat down with Prerna Malik, an AI strategist, sales expert, and conversion copywriter behind multiple seven-figure launches for clients like Pat Flynn, Amy Porterfield, and Copyhackers. Prerna is co-founder of Content Bistro (soon to be Profitably Yours), and she blends AI, buyer psychology, and conversion science to help entrepreneurs build people-first, profit-rich sales systems.
This conversation is a masterclass in using AI intentionally and keeping the "you" in your business.
In this episode, you'll discover:
The two things Prerna will never let AI do—and why her boundaries might surprise you (especially if you think AI can do "everything")How to know if your AI output is actually good enough to send—hint: it's not about the tool, it's about what you know before you hit generateWhy people are paying more for certain kinds of tools right now—and what that means for how you position your expertise in an AI-saturated marketThe sneaky way Prerna stress-tests her copy before it goes live—and how it's saved launches from floppingThe question every entrepreneur needs to ask before using AI for anything—because "faster" doesn't always mean "better"Why some clients are still paying full price for human-written copy—and what that tells us about where this is all headingThe one thing that makes an AI tool worth buying—and it's not the tech itself>>CONNECT WITH PRERNA<<
Free Skeptic Buyer Bot: https://contentbistro.com/skepticClaude for Conversions Workshop (recorded): https://contentbistro.com/claude
>>Your next steps📋Get on the waitlist for our new platform
🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™
🔹Check out my Interactive AI Starter Kit to see how worksheets can become bots
🔹Let’s talk Bots for your business! Book a coffee chat
🔹 Connect on Instagram
>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------
Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!
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We're living through another gold rush moment in the online space, and most people don't even realize it yet.
Between 2019 and 2021, the online course market exploded from $45 billion to $165 billion. Early movers captured 70% of that market just by being first. But by 2022? The market hit saturation. Course completion rates dropped to 20%. Content fatigue set in. And honestly? I've got my own course graveyard collecting dust on Google Drive. (I know I'm not alone!)
But here's what's happening now: Expert-backed AI is creating an entirely new category and it's not just a trend. It's a fundamental shift in how we deliver transformation.
In this episode, I'm breaking down what expert-backed AI actually is, why it's different from just using ChatGPT, and how it's changing the monetization game for coaches, course creators, and service providers.
This isn't about replacing you. It's about extending your brain into tools your clients can access 24/7 so they get faster results, you have deeper conversations, and everyone wins.
In this episode, you'll learn:
Why expert-backed AI is NOT the same as a generic large language modelThe shocking stats behind the online course boom—and bustHow AI completion rates are 3–5x higher than traditional coursesWhy "time to first result" has dropped from 4–6 weeks to 2–5 daysThe difference between teaching people how to think vs. letting them use your thinkingHow supplementary AI tools are elevating coaching sessions (not replacing them)Why your old worksheets should probably become interactive botsWhat the $50 billion AI Education Tools Market means for creators in 2025How to pair your expertise with AI without losing the human touchA sneak peek at Project Vault and what we're building for expert-backed AI monetizationThe Big Idea:
Courses teach others how to think.
Expert-backed AI tools allow others to use your thinking.
It's like having a little clone of you—or a brain extension—that your clients can access whenever they want. And that? That's a game-changer for implementation, impact and income.
>>Your next steps📋Get on the waitlist for our new platform
🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™
🔹Check out my Interactive AI Starter Kit to see how worksheets can become bots
🔹Let’s talk Bots for your business! Book a coffee chat
🔹 Connect on Instagram
>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------
Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!
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I couldn't stay silent on this one.
If you've been watching the drama unfold between OpenAI, Anthropic, and the U.S. Department of Defense and seen the uprise in the #QuitGPT momevent… yeah, it's a lot. And if you're feeling stuck, confused, or even a little trapped by your AI tools right now? You're not alone.
I think we need to talk about what's actually happening, what it means for online business owners like us, and what your real options are when it comes to using AI tools that align with your values.
I'm not here to tell you what to think about the whole situation. I'm here to help you navigate what it means for your business—especially if you've been building custom GPTs or relying heavily on ChatGPT to run your content, your programs, or your client delivery.
Here's what we're unpacking:
A neutral recap of the OpenAI vs. Anthropic conflictWhy so many creators feel "trapped" by ChatGPT right now—and what's really keeping you thereWhat it actually takes to migrate from one AI platform to another (spoiler: it's way easier than you think)How I experimented with Claude this week—and what I learned about switching toolsWhy you DON'T need to port over 3 years of ChatGPT conversations to use a different model effectivelyI’m also announcing we are opening our waitlist for our AI Creator Platform (name to be released at launch). It’s a place where you can build AI bots and multi-agent squads, choose your own models (OpenAI, Claude, Gemini, Perplexity, and more), and share tools with clients without being locked into one provider.
If you've been wrestling with this decision, feeling stuck, or just wanting more control over how you use AI in your business, this episode is for you.
>> Mentioned in this Episode:
New AI Creator Platform Waitlist (brought to you by my new company, Gravia Studio)The Artificial Intelligence Show Podcast. Catch up on the “Pentagon vs Anthropic” issue in episodes 200&201.>> Your Next Steps:
🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™
🔹Let’s talk Bots for your business! Book a coffee chat
🔹 Connect on Instagram
>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------
Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!
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You've got AI tools that are more powerful than entire creative teams from a few years ago… and yet you're still doing manual labor.
I'm talking about the endless copy-paste shuffle. The re-explaining your business to every new bot. The feeling that you're supposed to be the one stitching all your tools together when they should be working for you.
If that hits home, this episode is for you.
I'm introducing you to the Bot Squad—and no, it's not a metaphor or a productivity hack. It's a fundamentally different way of using AI where your tools actually collaborate instead of working in isolation.
I walk you through:
What a Bot Squad is and why it changes everythingThe frustration of using custom GPTs that don't talk to each other (hello, copy-paste hell)How I built my own "Pod Squad" to plan, promote, and produce my podcast—without losing contextWhy this matters for both your internal workflows and your client deliveryA real-time example of how I'm using this system to launch our new platform (yep, this episode was created WITH my Bot Squad)If you've been feeling like you're close to something powerful with AI but still doing too much heavy lifting, you're right. And you're exactly who we're building this for.
This is recorded in real-time on March 5th, 2026, as we're heading into our beta launch. Translation: this tech is happening now, and I can't wait for you to see what becomes possible when AI stops being a collection of disconnected tools and starts being an actual system.
🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™
🔹Let’s talk Bots for your business! Book a coffee chat
🔹 Connect on Instagram
>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------
Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!
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There's this moment in your AI journey when everything shifts.You stop thinking, "I should run this through AI," and start thinking, "How can I co-create with AI?"
That shift—from AI as an assistant to AI as a collaborator—is your competitive advantage. It changes how you work, how you lead, and how you help your clients get better results.
In this episode, I'm unpacking that exact moment of recognition. I'll walk you through what it looks like when you've made the shift, what it unlocks for you, and how you can help your clients make the same leap so they can truly leverage the tools you're building for them.
I share a real example from my own week: building a launch marketing plan for our new platform (coming soon!).
Old me? Would've opened a Google Doc and started writing goals, objectives, milestones, strategies, tactics, timelines—all the things.
New me? I opened my AI tool and verbally dumped all my ideas: launch party details, mystery clues in emails, podcast roadmaps, collaboration timelines. Within an hour, I had a fully fleshed-out marketing plan that didn't just tell me what to do—it started writing the emails, outlining the podcast episodes, and structuring the launch event.
That's not just efficiency. That's a fundamental shift in how I think and create.
And if you're building AI tools for your clients, this shift is everything.
Here's what we're covering:
✅ The two distinct phases of AI use (and why most people don't realize when they've crossed from one to the other)
✅ How to recognize you've made the shift—and why it matters
✅ The 3 key advantages of becoming an "AI-first thinker"
✅ Why this isn't about replacing your expertise—it's about multiplying it
✅ How to help your clients make the same shift so they get exponentially better results from your tools
🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™
🔹Let’s talk Bots for your business! Book a coffee chat
🔹 Connect on Instagram
>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------
Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!
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After running the Year of the Bot Bundle with 57 experts who are integrating AI in unique ways, I realized something huge.
We're all sitting here asking the same questions: Do I need to sell AI now? How does this fit into my business? Am I behind if I'm not teaching it?
And honestly? It's giving me 2020 digital course energy all over again.
So I created this episode to give you some actual clarity. I'm breaking down the 5 levels of AI adoption—from using it internally to building it as your core product—so you can figure out where YOU belong on the spectrum (and stop feeling like you have to do all the things).
Spoiler: There's no right or wrong way. There's just your way.
In this episode, I walk you through:
Level 1: AI as an internal tool (think: ChatGPT for emails, research, admin stuff)Level 2: AI-enhanced services (using AI to free up YOUR capacity and add more value)Level 3: AI-enabled programs or products (custom GPTs, bots, tools that support your clients)Level 4: AI tools as a standalone product (like my BrandCalibrator™ or a bot you sell)Level 5: Teaching AI strategy (you're now the AI expert in your niche)I also share real examples from collaborators like Holly Haynes, Kinsey Soderberg, Carly Clark Zimmer, and Monica Froese—so you can see what's actually working right now.
If you've been overwhelmed by all the AI noise or wondering if you have to pivot your whole business to stay relevant, this episode will help you breathe, get clear, and move forward with intention.
🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™
🔹Let’s talk Bots for your business! Book a coffee chat
🔹 Connect on Instagram
>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------
Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!
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