Episodes
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Summer slowdowns can feel discouraging when the flowers are blooming, but sales suddenly go quiet. In this episode, Lisa shares practical ways to make the most of the season: using extra flowers for marketing, creating simple offers, preparing for fall sales, and making smart decisions instead of panicked ones.
Mentions
Book, The Flower Farmer by Lynn Byczynski
Amy's Organic Garden on Instagram
Rooster Pepper Seeds (for fall wreaths)
The Flower Farmer Club, Presented by The Gardener's Workshop
Sign up to receive our weekly Farm News!
Shop the TGW Online Store for all your seeds and supplies!
The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
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Trends, tools, and growing seasons may change—but the advice that builds successful flower farms remains remarkably steady. In this episode, Lisa shares the timeless lessons that help growers make wiser choices, protect their time and money, and build confidence season after season.
Mentions
Publication: Growing for Market
Frank & Pamela Arnosky (Website)
Lisa's Course: The Basics, Annual Crops, Marketing, and MoreDave's Course: Bulbs, Perennials, Woodies, and More
LIMITED-TIME Course Bundle SaleSign up to receive our weekly Farm News!
Shop the TGW Online Store for all your seeds and supplies!
The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
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Missing episodes?
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Which perennials truly earn their space on a cut flower farm? In this episode, Lisa and Dave Dowling reveal three standout crops that deliver lasting value through dependable harvests, manageable care, and strong sales potential.
Originally aired as episode #348 on 6/24/25Mentions
Dave's Course: Flower Farming School Online: Bulbs, Perennials, Woodies, and More
Flower Farming School Online: Growing Cut Flower Crops in Hoop and Greenhouses
Ball/Colorlink: plant broker
Walter's Gardens: perennial wholesaler
Association of Specialty Cut Flower Growers
Sign up to receive our weekly Farm News!
Shop the TGW Online Store for all your seeds and supplies!
The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
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Flower farming advice is everywhere! But more information doesn’t always mean more clarity. In this episode, Lisa talks about the difference between collecting random tips and following a real roadmap, and why learning in the right order can save new growers time, money, and frustration.
Mentions
The BIG Calendar-Journal
Lisa's Course: Flower Farming School Online
Sign up to receive our weekly Farm News!
Shop the TGW Online Store for all your seeds and supplies!
The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
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Want to make more money (and avoid wasting it) on your flower farm? In this episode, Lisa shares her hard-earned tips for choosing the best crops to grow for profit. From low-cost annuals to succession planting and market-smart decisions, get practical advice to help you grow a thriving flower business. Whether you're just starting out or refining your crop plan, this episode is packed with insights you can use right away!
Mentions
Lisa's Course: Flower Farming School Online
Sign up to receive our weekly Farm News!
Shop the TGW Online Store for all your seeds and supplies!
The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
Originally aired as episode #346 on 6/10/25
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Empty summer beds can turn into weedy messes fast—but buckwheat is a simple cover crop that can step in while you wait. In this episode, Lisa shares why buckwheat is one of her favorite warm-season tools for suppressing weeds, feeding pollinators, building soil, and keeping the garden working between crops.
Mentions
Cover Crop, Buckwheat
Silage Tarp
Sign up to receive our weekly Farm News!
The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
Shop the TGW Online Store for all your seeds and supplies!
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Today, I am here to share my thoughts on something that has had a big impact on my flower farming journey personally: community. A community is powerful, no matter where you are on your flower farming journey. I created The Flower Farmer Club to be a safe place for us all to be motivated and encouraged, and to be a place for learning, inspiration, and exploration! I am so eager to join you on your adventure, and I look forward to seeing you in the club.
Mentions
The Flower Farmer Club, presented by The Gardener's WorkshopShop the TGW Online Store for all your seeds and supplies!
Sign up to receive our weekly Farm News!
The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
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When flower sales suddenly go quiet, it can feel scary — especially when you’re new in business. In this episode, Lisa shares encouragement and practical next steps for slow weeks, reminding flower farmers to stay steady, keep finding customers, and just don’t quit.
Mentions
Download our FREE phone app for live shows and great deals!
The Flower Farmer Club, Presented by The Gardener's Workshop
Shop the TGW Online Store for all your seeds and supplies!
Sign up to receive our weekly Farm News!
The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
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Today we're thrilled to share an inspiring story! Meet Tricia from The Simple Sunflower, an organization that’s making a big difference in our community by repurposing flowers for those in need. In this interview, you'll learn what they do, how they do it, and ways to apply this in your own community as well. Together, we can bring a little more joy into the world, one bouquet at a time!
MENTIONS
The Simple Sunflower: Website, Instagram
Shop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!
The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
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Early May is the perfect moment to pause, take a clear look at your garden, and make smart adjustments before the season gets away from you. In this episode, we walk through what to evaluate right now—from cool flowers to warm season plantings—so you can stay on track for a smoother, more productive season.
Mentions
The BIG Calendar-JournalJune 27, 2026: Open Farm & Warehouse Tour Info
Shop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!
The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
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Let’s talk money—the kind that keeps your flower farm alive or quietly drains it dry. In this episode, Lisa digs into the tough truth about spending on the farm: what’s worth it, what’s not, and how to make choices that lead to long-term success instead of slow collapse. If you're ready to face your farm finances head-on, this one's for you.
Originally published as episode #337 on 4/08/25.
Mentions
Free Phone App for Live Gardening Shows: Get the App
Lisa's Course, Flower Farming School Online
Shop the TGW Online Store for all your seeds and supplies!
Sign up to receive our weekly Farm News!
The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
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A simple moment in the garden can remind us of what really matters. In this episode, Lisa shares how birds bring balance, beauty, and natural pest control—and how easy it is to welcome them into your space.
Mentions & How to Learn More
Bringing Nature Home by Doug Tallamy
Lisa's Book, Vegetables Love Flowers
June 27, 2026: Open Farm & Warehouse Tour Info
Video: Growing & Maintaining A Native Plant Border
Merlin Bird ID phone app by Cornell Lab of Ornithology
Shop the TGW Online Store for all your seeds and supplies!
Sign up to receive our weekly Farm News!
The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
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Today, we’re diving deep into the wonderful world of cutting gardens. Whether you’re a seasoned gardener or just starting out, this guide will help you create a cutting garden that brings joy and beauty to your life. Here, Lisa covers what you need to know to make your cutting garden thrive.
Originally aired 5/13/25
Mentions
[Register Here] Free Training with Lisa: The Secret to Big, Beautiful, Abundant Summer Flowers
Online Courses: The Easy Cut Flower Garden, Cool Flowers from Seed to HarvestBooks: Cool Flowers, Vegetables Love Flowers, The Cut Flower HandbookSeed Collection: Cut-Flower Garden
Sign up to receive our weekly Farm News!
Shop the TGW Online Store for all your seeds and supplies!
The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
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Better flowers don’t always come from more effort—they come from better choices. Here, Lisa shares how working with nature, not against it, can transform your garden into something stronger, simpler, and more rewarding.
Mentions
Find locally-grown flowers: localflowers.org
Lisa's book: Vegetables Love Flowers
The BIG Calendar-Journal
Shop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!
The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
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On episode 28 of The No-Till Flowers Podcast, Lisa Mason Ziegler joined host Jennie Love to discuss all things seed starting! Jennie's focus is on regenerative farming. She invited Lisa on the show to compare seed starting techniques and discuss methods that support superior seed germination and seedling growth sustainably and regeneratively. Both Lisa and Jennie share lots of great resources for additional research and learning, see below for some of those links.
Podcast excerpts are published with permission.
Originally aired as Field & Garden episode #228 in March '23.
Mentions
Link to the original No-Till Flowers episode on Apple Podcasts
Lisa's Book: Cool Flowers
Eliot Coleman's Book: The New Organic Grower (affiliate link)
Dr. Deno's Book: Seed Germination Theory & Practice (free PDF)
Jeff Lowenfel's Book: Teaming With Bacteria (affiliate link)
Podcast Series: Seed Talk with Lisa & Layne
Shop the TGW Online Store for all your seeds and supplies!
Sign up to receive our weekly Farm News!
The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
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Starting a garden is exciting — but the real joy comes from following through on the small, important steps that make everything work. In this episode, Lisa shares how doing less, but doing it better, can completely change your garden and bring the joy back.
Mentions
Deer Repellent Sprays: Tree Guard, I Must Garden, Liquid Fence
Book: The New Organic Grower by Eliot Coleman
Products: Biodegradable Mulch Film, Flower Support Netting, Row Cover Kit
Shop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!
The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
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Today I'm diving into a topic that I've never really talked about before: collaboration versus competition. Why are we so afraid of competition? Let's explore why collaboration can actually be more beneficial.
Mentions
Amy's Organic Garden on Instagram
Online Workshop: Collectives101
The Flower Farmer Club, presented by The Gardener's Workshop
Shop the TGW Online Store for all your seeds and supplies!
Sign up to receive our weekly Farm News!
The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
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Most garden problems start before the first seed is planted. In this episode, Lisa shares the five simple setup decisions that make a cutting garden easier to care for—and far more productive.
Mentions
Products: Garden Fork & Spade, TGW Seed Collections, Biodegradable Mulch Film, The BIG Calendar-Journal, The Cut Flower Handbook
Online Courses: The Easy Cut Flower Garden, Flower Farming School Online
Irrigation Suppliers: Dripworks and Berry Hill
Shop the TGW Online Store for all your seeds and supplies!
Sign up to receive our weekly Farm News!
The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
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If I had the opportunity to restart my business today based on what I have learned since starting in 1998, these are some of the things that would change the course of my business. They seem so simple now, but when I was in the weeds-- I never even thought of these things!
Hope they help! ~Lisa
P.S. Listen through to the very end for an uplifting note from Jennifer!
Mentions
Lisa's Course: Flower Farming School Online
Shop the TGW Online Store for all your seeds and supplies!
Sign up to receive our weekly Farm News!
The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
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If your garden (or your to-do list) feels too big, this episode will feel like a deep breath. Lisa shares how cutting back her growing space—on purpose—actually increased her productivity, lowered stress, and brought the joy back into her season. Learn why “smaller” can make you a stronger, more profitable grower, and the simple shifts that help you get more from the beds you already have.
Mentions
The BIG Calendar-Journal from The Gardener's Workshop
Book: The New Organic Grower by Eliot Coleman
Live Class with Lisa: "Where to Sell Cut Flowers: Finding the Best Markets for YOUR Farm"
Lisa's Course: Flower Farming School Online
Shop the TGW Online Store for all your seeds and supplies!
Sign up to receive our weekly Farm News!
The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
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