Episodes
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Today, I'm joined by Matteo Franceschetti, co-founder & CEO of Eight Sleep.
Scaling its AI-powered, temperature-regulating mattress across 35 countries, the sleep optimization company is tapping the world's largest sleep dataset to pursue predictive health and early disease detection.
In this episode, we discuss the shift from sleep tracking to sleep intervention.
We also cover:
Building a data-led operating system Investing in women's health Mattress as medical deviceSubscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider
Eight Sleep's Website: www.eightsleep.com
Eight Sleep on Instagram: https://www.instagram.com/eightsleep
Matteo on X: https://x.com/m_franceschetti?lang=en
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:19) Global expansion update
(02:50) Sleep optimization evolution
(03:20) AutoPilot technology
(04:40) Product ecosystem
(06:25) Closing the loop on data
(08:15) Clinical research foundation
(10:25) Medical device trajectory
(13:00) Premium positioning
(14:50) Democratization strategy
(15:45) Women's health focus
(16:35) Sleep compression
(18:25) Dataset, hardware, AI pyramid
(19:50) Medical device category evolution
(22:10) Data retention advantage
(23:15) Health operating system
(25:30) Acceleration and prioritization
(27:00) Finding the S-curve
(31:35) CEO role reinvention
(33:00) Women's health and AI
(34:55) Where to find
(35:26) Conclusion
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July 1, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Life Time CEO Bahram Akradi calls GLP-1 threat "a wrong bet," positioning MIORA clinics as companion to treatment as research shows pairing exercise could prevent 50,000 cardiovascular events Oura joins research initiative providing biometric data to study veterans undergoing psychedelic therapies, adding continuous physiological context to mental healthcare Anthropic launches Claude Science and internal drug discovery program focused on neglected diseases, using AI directly rather than just selling tools to life sciences companiesMore from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → [email protected]
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Missing episodes?
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June 30, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Apothékary raises $16M to expand retail distribution and product innovation, targeting $40M revenue as TikTok Shop and omnichannel growth signal a shifting playbook for wellness brands Wellness culture expands beyond optimization as listening bars, tea houses, and phone-free gatherings create space for community over performance metrics FDA announces advisory committee to determine whether peptides like BPC-157 and TB-500 can be compounded, with some advisers' industry ties raising conflict-of-interest questionsToday's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → [email protected]
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Today, I'm joined by Evan Quinn, co-founder and CEO of hiyo.
A nonalcoholic social tonic with adaptogens, nootropics, and botanicals, hiyo has expanded from DTC to 11K+ retail locations nationwide.
In this episode, we discuss building a new category around social wellness.
We also cover:
Music and culture partnerships The household penetration opportunity Creating a proprietary "float" feeling from functional ingredientsSubscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsiderhiyo's Website: www.drinkhiyo.com
hiyo's Instagram: https://www.instagram.com/drinkhiyo/-
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/Chapters:
(00:00) Introduction
(04:00) Company and founder story
(05:25) College inspiration and founding
(06:50) Social Tonic category definition
(08:35) Avoiding mocktail positioning
(10:45) Straddling three industries
(12:20) The "float" concept
(15:05) Early traction and social proof
(16:30) DTC-to-wholesale transition
(17:45) Retail expansion strategy
(21:00) Music and culture partnerships
(23:00) Ingredient philosophy
(25:01) Staying disciplined on innovation
(28:30) Regulatory compliance and quality
(29:16) Category constriction and white space
(31:30) Household penetration opportunity
(34:00) Red Bull comparison and hiyo lifestyle
(35:45) Meaning and ritual in wellness
(36:30) Where to find
(38:00) Conclusion -
June 26, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
America spent $5.7T on healthcare last year up 7.3%, now 18.4% of the economy with prescription drug spending jumping 11%, projected to reach $9T by 2034 ABC Fitness finds new gym memberships declined 9% with cancellations up 8%, while studio visits climbed 27% as retention and community become key differentiators London Marathon expands to two days and 100,000 participants in 2027 as demand outgrows supply, with races introducing lotteries amid bigger fields and prize pursesMore from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → [email protected]
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June 24, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Whoop wins FDA reprieve as agency drops warning letter over Blood Pressure Insights feature, giving wearable companies a clearer path to advanced health metrics without full device oversight Xella Health launches multi-omic platform combining genomics, hormones, and lifestyle data to assess 130+ conditions affecting women, building 15,000 waitlist after $3.7M pre-seed EGYM Wellpass survey finds 76% of employees exercise weekly yet 66% say jobs drive sedentary behavior, with workplace wellness influencing retention for six in ten workersMore from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → [email protected]
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June 23, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Google researchers publish findings showing smartphones can estimate heart rate by detecting facial blood flow changes through front-facing cameras Survey of 18,000 Americans finds people with depression increasingly combine cannabis, supplements, GLP-1s, and online communities alongside traditional care, especially younger adults Midi Health expands into skincare with prescription-grade topicals addressing hormone-related skin changes, embedding care into daily routines as women's health expands beyond symptomsMore from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → [email protected]
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June 23, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Temple unveils Entropy, a new biomarker measuring real-time metabolic and stress load using blood flow patterns at the temple to track the physiological cost of exercise and recovery Amazfit launches Helio Strap Pro adding motion tracking and muscular load data for HYROX competitors, building a purpose-built system for hybrid training Neko Health adds body composition tracking and wearable integrations, combining a year of sleep and activity data with in-clinic scans measuring visceral fat and metabolic healthMore from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → [email protected]
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Today, I'm joined by Danielle DuBoise, co-founder of Sakara Life.
With 15 years in business, Sakara has evolved from plant-based meal delivery service to full-blown functional food and supplement brand with a focus on gut and metabolic health.
In this episode, we discuss turning operational complexity into a competitive advantage.
We also cover:
Fresh food logistics Raising capital selectively Navigating trends vs. nutrition scienceSubscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsiderSakara's Website: www.sakara.com
Sakara on Instagram: https://www.instagram.com/sakaralife/
Danielle on Instagram: https://www.instagram.com/DanielleDuboise/-
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/Chapters:
(00:00) Introduction
(01:15) Company evolution
(02:45) Meal delivery complexity
(05:45) Operational moat
(07:45) Nutrition messaging
(09:25) Education and product delivery
(10:25) Resisting trends
(12:45) Brand philosophy
(15:15) "Eat clean, play dirty"
(16:45) Maintaining premium brand
(18:30) Inflection points
(19:15) Nationwide shipping unlock
(21:15) Fiber era opportunity
(23:00) Growth strategy shift
(24:30) Analog and micro-influencers
(25:40) Leadership transition
(28:15) Raising capital selectively
(29:40) Where to find
(30:41) Conclusion -
June 19, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Midjourney enters healthcare with full-body ultrasound scanner creating MR-like images in 60 seconds, plus plans for wellness spas with first San Francisco location in 2027 Nike launches elite training division dedicated to competitive fitness athletes as Adidas and On race to own the hybrid fitness ecosystem following HYROX's rapid growth State of the Nation Project finds broad declines in life satisfaction, trust, and social connection across all states despite economic growth, explaining wellness's shift toward community and belongingToday's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → [email protected]
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June 18, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Clair raises $11.6M ahead of November launch of continuous hormone monitor using 10 biosensors and 130+ biomarkers to estimate estrogen and progesterone, with 25,000 on waitlist Solius launches SoliusPro, an FDA-cleared device delivering personalized UVB therapy without prescription, securing 1,000+ pre-orders as startups engineer the environment around the body Balenciaga partners with Barry's for global studio takeovers across eight cities with branded classes and specialty smoothies as fashion, fitness, and luxury overlapToday's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → [email protected]
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June 17, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Future expands beyond fitness into nutrition, sleep, recovery, and preventative health with dedicated coaches and DEXA scans after raising $75M and merging with Tom Brady's Autograph
Kimba launches with $6.5M for AI-powered sleep system using personalized scent therapy to actively intervene throughout the night, integrating with Whoop, Oura, and Apple Watch
Everlab raises $46M Series A to scale preventative care platform globally, with 25%+ of members having findings missed by traditional healthcare across 20,000 patients
Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → [email protected]
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June 16, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Rhoback secures investment from CHAMP, the athlete-backed fund from L Catterton and Patricof, after surpassing $150M revenue while profitable since inception in 2016 Enhanced Games announces $50M round led by Apeiron, positioning competition as customer acquisition engine for telehealth, peptide, and performance medicine platform after reaching 1B+ viewers L Catterton reportedly in exclusive talks to acquire major stake in HYROX as 1.3M+ people competed across 140 events, adding to portfolio including Peloton, Solidcore, and EquinoxToday's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → [email protected]
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Today, I'm joined by Jess Haghani, founder & CEO of Lucille.
Lucille is reimagining senior nutrition with high-quality ingredients, thoughtful design, and branding that celebrates aging with dignity.
In this episode, we discuss creating next-gen senior nutrition products.
We also cover:
Challenging age-related stereotypes Marketing to older adults and their caregivers Why senior nutrition products have lacked innovationSubscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider
Lucille's Website: www.lucillehealth.com
Lucille on Amazon: http://bit.ly/4g76Xgo
Lucille on Instagram: https://www.instagram.com/lucillehealth/#
-
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:25) Company background
(02:25) Personal story
(05:00) Market gap insight
(06:40) Why no innovation
(09:25) Ageism and discrimination
(11:50) Formulation approach
(14:20) Nutrition science
(17:40) Packaging accessibility
(20:20) Consumer awareness
(23:40) Branding strategy
(25:40) Social media engagement
(26:50) Grandmother inspiration
(27:45) Go-to-market channels
(30:00) Near-term focus
(31:38) Where to find
(32:17) Conclusion
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June 12, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
The90 launches Gem, a UV-tracking pendant measuring real-time UVA and UVB exposure with personalized skin profiles, as 90% of visible skin aging is attributed to UV exposure Apple announces menopause and perimenopause tracking features in Health app at WWDC, bringing hormonal health to one of the world's largest platforms Xponential Fitness agrees to pay $3.9M settling NY attorney general allegations it misled franchisees on studio opening timelines, averaging 13 months versus promised 3-6 monthsMore from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → [email protected]
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June 11, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Federal study finds alcohol health risks begin at one drink per day with one-in-1,000 premature death risk, rising to one in 25 at two drinks, adding pressure as moderation goes mainstream Tom Brady partners with Gopuff to launch organic coconut water brand Good Nut as category sales rise 115% year-over-year, projected to reach $11B by 2030 SoulCycle CEO Evelyn Webster steps down after six years amid additional studio closures, as strength clubs and recovery concepts expand options beyond the bikeMore from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → [email protected]
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June 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
AG1 launches AG1 Pro combining flagship greens with creatine, Calcium-HMB, and muscle health ingredients as creatine moves from sports nutrition to mainstream longevity supplement Therabody launches CryoTherm Palm handheld thermoregulation device tested with USC and IMG athletes, expanding from recovery into performance enhancement Stars + Honey raises $24M from VMG Partners targeting $50M revenue, combining collagen peptides with protein at intersection of beauty, wellness, and nutritionMore from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → [email protected]
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June 9, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Victor Wembanyama turns down multimillion-dollar soda deals, aligning with health-focused brands like Barcode as athletes evolve endorsements into personal positioning Melinda French Gates pledges additional $215M toward reproductive and midlife health through Pivotal, as women's health still receives just 6% of private healthcare investment Peloton acquires Pilates startup Skōp to push into functional fitness, integrating form tracking as mat-based Pilates engagement rises 48% year-over-yearMore from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → [email protected]
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Today, I'm joined by Dane McCarthy, founder of Club Athletic.
Club Athletic (fka The Athletic Clubs) is a team-based fitness concept centered on "training squads" — small, consistent groups that train together under a dedicated coach.
In this episode, we discuss building community and accountability through small-group training.
We also cover:
The company's recent rebrand Expanding beyond NYC to Chicago Dane's vision to reach 2K squads by 2030Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider
Website: www.clubathletic.co
Contact: [email protected]
Hiring: Coaches wanted https://apply.workable.com/the-athletic-clubs/?lng=en
-
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:54) Current state rebranding
(03:08) Squad model
(04:26) Training squads differentiation
(06:06) Community infrastructure
(08:09) Dunbar's law
(10:01) Community building at scale
(12:04) Modality details
(14:29) Results and consistency
(18:20) Gen Z training trends
(21:04) Chicago expansion
(24:01) Rebrand positioning
(26:37) New locations timeline
(29:36) Density strategy
(31:46) 2K squads by 2030
(33:26) Where to find
(35:55) Conclusion
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June 5, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Vida Health partners with Instacart Health to turn nutrition guidance into grocery purchases via Fresh Funds stipends, reaching 98% of US households including food desert communities Athletic Brewing launches largest-ever summer campaign increasing media spend 120% with first MLB partnership featuring Dodgers star Teoscar Hernández as off-premise sales rise 24% Hims appoints longevity medicine expert Dr. Anant Vinjamoori as Chief Medical Officer, signaling expansion beyond hair loss into metabolic health, hormones, and regenerative medicineToday's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → [email protected]
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