Episoder
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The strengths that keep a single-site coworking space full are the same ones the biggest brands are reaching for as they move into regional cities. That was one of the clearest signals from a full day of recording at GCUC UK in Manchester, a series we made in collaboration with the GCUC UK team.
Across the day Graham and Anne-Marie sat down with operators and industry leaders from across flex, coworking and real estate to compare notes on where the industry is heading.
Data ran through every conversation, though the tone around it was measured rather than anxious. The grounded view in the room was that AI and better measurement exist to support the human work operators already do.
You cannot automate a community manager who knows their members by name. The same themes kept returning across the day: hiring local, getting agreements right from the start and finding the language to talk honestly about how a space is really performing.
What To Expect From The Series
Honest conversations about data and measurement and how smaller operators can use the same signals the bigger brands track without getting overwhelmed.A closer look at hiring local and building teams you can trust to run a space well.Practical talk on management agreements and leasing models and getting the framework right from day one.The human side of the industry throughout, from community building to the role engaged members play in a space.This preview sets up everything to come. Here is who Graham and Anne-Marie recorded with across the day and who to stay tuned for as the season rolls out:
Paddy Kennedy | EP2Jonny Rosenblatt and Alexandra Livesey | EP3Emma Harvey and Kreena Pithwa | EP4Garry James | EP5Stacey Sheppard and Felicia Fai | EP6Katy Tennant and Ben Newton | EP7Michael Ingall | EP8These conversations are brought to you in collaboration with GCUC UK!
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There is a lot of noise telling coworking operators that AI is about to upend everything overnight. The truth is steadier than that, coworking sits among the harder industries to automate, because what keeps a space alive is human work that coworking operators already do well.
Where AI earns its keep is in clearing admin and other tasks off your plate. Where it catches operators out is when it lands on a messy system and shows every gap at speed.
In this episode Graham Clarke and Anne-Marie Murphy work through what AI means for a coworking space right now. The jobs it can take on first, why your data has to be in order before any of it helps you and why a strong community manager becomes one of the safest roles in the building. It is an honest read on a noisy moment with a clear head about what sits underneath it.
Key Takeaways For Coworking & Flexible Workspace Operators
Why the human side of coworking grows more valuable as AI takes the adminThe everyday jobs AI can handle first, from FAQs to member onboardingWhy clean data has to be in place before any tool goes inHow to avoid building a tangle of tools only you understandThanks for tuning in to Flex That Worx!
If you enjoyed this episode, don’t forget to follow or subscribe wherever you get your podcasts so you don't miss our next episode.
Connect with us on LinkedIn:
GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.
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Manglende episoder?
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For anyone running a coworking space, there's a tension that builds up slowly and rarely gets talked about. The members you opened the doors with become part of the furniture. You know their kids' names and you've shared the highs and the wobbles.
Somewhere along the way, decisions that should sit with you start getting weighed against how those members might react. A price review gets put off, a change gets softened or a conversation gets parked for another week.
In this episode, Graham and Anne-Marie work through what happens when an operator's relationships with longer-standing members start steering the business.
They cover legacy pricing, communicating change with confidence, the role of a well-kept handbook and why honest conversations are what real community is actually built on. If there's a conversation you've been carrying around, this one will help you find a way through it.
Key takeaways for coworking and flexible workspace operators:
Refresh your handbook and reshare it with a quick read-and-acknowledge stepMake current pricing visible somewhere all members can see itPick one small change this month rather than waiting for a bigger overhaulApply rules consistently for everyone, regardless of how long they've been in the spaceSet up a feedback channel and respond to what comes through itThanks for tuning in to Flex That Worx!
If you enjoyed this episode, don’t forget to follow or subscribe wherever you get your podcasts so you don't miss our next episode.
Connect with us on LinkedIn:
GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.
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If your energy bill doubled tomorrow, would your space still make money, and would you actually know why? It is the question Graham and Anne-Marie sit with this week on Flex That Worx, with single space coworking operators front of mind, because you are the one carrying this weight, in a building full of people you know by name and that takes its own kind of strength.
This is a practical chat about putting your experience to work, getting clear on what each part of your space actually costs to run, having the kind of conversation worth having with members who have been with you a long time and looking at the revenue lines that grow alongside your daily memberships.
There is plenty here on staying useful to your local community when things get unpredictable and on holding tightly to the warmth of your space when the natural pull is to shrink back. You have weathered cost pressure before, the instincts are still in you and this episode is here to help you trust them.
Key takeaways for coworking & flexible workspace operators:
Visibility on your cost base, room by room, is the foundation for every other decision you makeLong-standing member pricing deserves a fresh, kind conversation, because the gap between what early members pay and what it costs to host them keeps wideningRevenue lines like registered addresses, day passes, meeting room hires and hybrid bundles can ease the pressure without changing the feel of your spaceBeing known to your local council, chamber and business community puts your space front of mind when disruption hitsThe warmth and welcome of your space is what members are paying for, so it deserves protecting when the pressure is onThanks for tuning in to Flex That Worx!
If you enjoyed this episode, don’t forget to follow or subscribe wherever you get your podcasts so you don't miss our next episode.
Connect with us on LinkedIn:
GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.
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If you're running a coworking space on your own, sales is the work that probably gets pushed to the side when the day gets full. There's always something else going on like a tour to give, a question to answer, a list of small things waiting on you before lunch. If this sounds like your current reality, this week's Flex Rewind is for you.
Anne-Marie and Graham return to one of the conversations operators keep telling us they need to hear, all about how to build a sales process when you're running things on your own and don't have hours to spare on it.
It's a practical look at why being a single space operator is itself a reason for a small process to exist. You'll hear about a simple pipeline you could set up over a coffee, the one question worth asking every person who comes through your door and the kind of light-touch monthly check-in that helps you see where your time is best spent. Nothing complicated. Just enough to keep the leads that come in from slipping away without you noticing.
Key takeaways for coworking & flexible workspace operators:
A simple sales process is critical so that it runs every day and fits around your work instead of fighting it.Picturing the person who'd take the desk is often more useful than the next round of marketing.Three stages is enough. New enquiry, in conversation, closed.One question, every time. Ask each enquiry where they found you and write it down.Two numbers, once a month. Tours carried out and new invoices sent gives you your conversion picture.Start small this week: A coffee, a notebook and three columns is all you need to begin.Thanks for tuning in to Flex That Worx!
If you enjoyed this episode, don’t forget to follow or subscribe wherever you get your podcasts so you don't miss our next episode.
Connect with us on LinkedIn:
GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.
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Pricing your space sits in a category of its own.
The numbers come together quickly enough. The harder part is sitting with what a change might mean for the members who've stayed with you, who've shaped the community in your space and who you'd rather not lose. That weight is real and it's part of what makes you the kind of operator your members are happy to keep coming back to.
In this Flex Rewind, Graham and Anne-Marie come back to the topic of pricing. They cover why standardised pricing protects the trust at the heart of your community, where private rates genuinely belong for at-scale clients, why it's okay to charge fairly for what your space provides and how clear bundles can take the friction out of the day-to-day for both you and your members.
Key takeaways for coworking & flexible workspace operators:
Standardised, public pricing protects the trust your members place in you and the conversations they have with each other Private rates make sense for clients taking a meaningful slice of your desksPassing rising costs through with care is part of looking after the business that holds your communitySome members stepping back when rates shift is part of running a healthy business, not a sign you've fallen short on the care you've shownClear bundles ring-fence fair usage and avoid the awkward meeting room conversation before it landsFlexibility is a kindness, and letting members pick what fits how they actually work is part of why they stayThanks for tuning in to Flex That Worx!
If you enjoyed this episode, don’t forget to follow or subscribe wherever you get your podcasts so you don't miss our next episode.
Connect with us on LinkedIn:
GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.
This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!
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Scaling a coworking space is a milestone worth pausing over. If you are looking at opening a second location or you already have a handful of spaces running, you have built something that works well enough to grow from. Scaling also tends to come with feelings that rarely get talked about out loud, like the tiredness, the overworked team and the Sunday evening reports that take longer than they should.
In this Flex Rewind, Anne-Marie and Graham discuss what scaling actually looks like from the operator's seat. They talk through why taking stock of what you already have is part of growing well, how to hold space for the fact that every location inside your brand will have its own personality and what to look for in the systems underneath your business so they carry your team well as you grow.
Wherever you are on your scaling journey, this one was made for you.
Key takeaways for coworking & flexible workspace operators:
Scaling is the reward for a lot of quieter work that came before and it is worth celebrating before adding moreLooking honestly at the spaces you already run is often where the next stretch of good growth startsEvery location inside your brand will have its own rhythm and that is part of what keeps a growing brand feeling aliveThe process and tech underneath your business is what holds the brand together as each site takes on its own personalityThe tools you choose at this stage need to support your team, your managers and the people you are reporting toThanks for tuning in to Flex That Worx!
If you enjoyed this episode, don’t forget to follow or subscribe wherever you get your podcasts so you don't miss our next episode.
Connect with us on LinkedIn:
GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.
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When you're deep in the day-to-day of running a space, brand can feel like something that belongs to other people. The operators with bigger budgets or the ones who seem to just get it naturally. In this Flex Rewind from our conversation with Emilie Lashmar, Creative Director at TOGETHER and Director of GCUC UK, we explore why brand has very little to do with logos or colour palettes and everything to do with the decisions you're already making every day.
How you welcome people, how you respond when things go wrong, how you treat a member on their way out. That's your brand in action and it's already stronger than you might think.
Emilie shares why replicating another operator's approach tends to fall flat and what actually works when you're trying to build something that feels true to you and your space. Whether you're in your first year or well established, the encouraging message here is that branding is a skill you can grow into. You don't need to have it all figured out on day one, you just need to begin somewhere honest.
Key takeaways for coworking & flexible workspace operators:
Your brand is already being shaped by how you operate every day. The small, human moments matter far more than visual identity.Replicating what's worked for another space can leave your brand feeling disconnected from who you are, your team and your community.Writing down why you do this work, honestly and in your own words, is a practical first step towards articulating your brand.Branding is a learnable skill. You don't need a creative background to build something people genuinely connect with.Taking people on the journey with you as things evolve builds deeper loyalty than a perfectly polished front ever could.Thanks for tuning in to Flex That Worx!
If you enjoyed this episode, don’t forget to follow or subscribe wherever you get your podcasts so you don't miss our next episode.
Connect with us on LinkedIn:
GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.
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How much time do you spend reaching out to the businesses in your area? Not the freelancers or the solo workers who already know what coworking is, but the employers with remote teams who have probably never set foot in a space like yours and the companies thinking about releasing their office lease, but wanting to still give their team a place to work from.
It is a detail that a lot of operators might have not considered, but as the profile of coworking members continues to evolve, it is becoming one of the more important questions in the room.
In this Flex Rewind, Graham and Anne-Marie dig into the growing opportunity for operators to build relationships directly with employers who have remote or hybrid teams. The conversation covers the hidden costs companies face when equipping people to work from home, the tax efficiency of a business covering a coworking desk versus an employee funding one themselves, what a membership base built around employer relationships actually looks like in practice and why a workspace shouldn’t be viewed as a perk but as a necessity where people genuinely show up and do meaningful work.
Short, focused and full of ideas that operators can act on. If your membership has been built entirely around individuals finding you, this one is worth your time.
Key takeaways for coworking & flexible workspace operators:
Understanding who pays for the desk changes how you think about retention and long-term revenueSetting up home workers costs employers more than they often realise and a coworking desk simplifies that entirelyIt is more tax efficient for a company to pay for a desk than for an employee to cover it from their own salaryEmployer relationships bring a steadiness to your membership that individual sign-ups alone cannotGoing out and starting conversations with local businesses could add real value to your spaceThanks for tuning in to Flex That Worx!
If you enjoyed this episode, don’t forget to follow or subscribe wherever you get your podcasts so you don't miss our next episode.
Connect with us on LinkedIn:
GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.
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If someone walked into your space for the first time, would they know straight away what kind of place it is or would they need a while to figure it out?
Hotels and hostels both sell beds, nobody ever confuses the two. Coworking and flexible workspaces also both sell desks but plenty of operators are trying to be both at once and that is where it starts to get complicated.
In this episode, Anne-Marie and Graham work through an analogy that sounds simple on the surface but opens up a lot once you really get into it. The hostel experience is social, high energy, community driven and built around people who want to be part of something while they are there. The hotel experience is private, service led, predictable and built around people who want things to just work without the noise.
Both are profitable, both are clear on who they are for, neither is sitting in the middle trying to be all things to all people.
So where do coworking and flexible workspaces sit in all of this and what happens when an operator is not entirely sure of the answer?
The conversation covers what your audience psychology actually tells you, why your team needs to be as clear on your identity as you are, how you can borrow smart ideas from both ends of the spectrum without losing focus and why getting stuck in the middle is the one place you really do not want to be.
This one is worth a proper listen, a conversation that has you thinking about your own space long after the episode is over.
Key takeaways for coworking & flexible workspace operators:
Clarity on what your space is attracts the right members faster, retains them longer and makes conversion easierYour team, your offer and your environment all need to reflect the same identityListening to why people actually come to your space is where the real insight livesYou can borrow elements from both ends of the spectrum but your members will feel it if you have not made a choiceGetting stuck in the middle is the one position that tends to work out for nobodyThanks for tuning in to Flex That Worx!
If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.
Connect with us on LinkedIn:
GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.
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If someone asked you what your lead-to-tour conversion looks like right now, would you have an answer?
In this episode of Flex That Worx, Anne-Marie and Graham unpack something that comes up again and again with operators. It can feel like an occupancy issue, but when you take a closer look, it’s actually about what’s happening behind the scenes.
Community plays a huge role in any space, it keeps people engaged and connected. When it comes to growth, there needs to be a bit more structure around how enquiries are handled, how conversations progress, and how decisions are tracked.
This conversation looks at where things can start to slip. Follow-ups that take longer than intended, pipelines that exist in people’s heads rather than anywhere visible and tours that don’t always translate into members.
We also spend time chatting about occupancy and why it doesn’t always reflect what’s going on in the business.
If you’ve ever had the sense that things should be converting better than they are, this will be the episode you need to hear this week.
Key takeaways for coworking operators:
Community strengthens retention but growth needs structure behind itResponse time shapes how your space is experienced from the first interactionA simple, visible pipeline can bring clarity very quicklyConversion becomes easier to understand when it’s actually trackedOccupancy doesn’t always reflect how sustainable the business isThanks for tuning in to Flex That Worx!
If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.
Connect with us on LinkedIn:
GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.
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Events have always been part of coworking. Breakfasts, meetups, workshops, the occasional Friday social. But anyone running a workspace knows the real question isn’t whether events matter.
It’s whether they’re actually driving value for your members.
In this episode of Flex That Worx, we sit down with Emilie Lashmar, Creative Director at TOGETHER and Director of GCUC UK, to unpack what events can really do for a coworking brand when they’re designed with intention.
What we explore in this episode
How events can become the energy source inside coworking spacesHow community activity can influence a town's/city’s wider ecosystemThe challenge of measuring the real impact of eventsWhy brand in coworking is much more than visualsThe evolving relationship between independent operators and larger flex brandsHow operators can look after themselves while building communityEmilie’s coworking journey started in Brighton at PLATF9RM, where community and events became the heartbeat of the space. Not in a forced way, but through the simple idea that bringing the right people together often leads to opportunity. Businesses grow. Collaborations happen. The town / city ecosystem starts to feel a little stronger.
From those early days running events inside a coworking space to shaping major industry gatherings like GCUC, Emilie has seen how experiences shape brand in ways other types of marketing alone never can.
The conversation moves through a lot of ground familiar to workspace operators. Event fatigue, burnout, the pressure to keep calendars full, the tricky balance between community energy and running a sustainable business.
There’s also a deeper discussion about brand itself. Not the visual identity side, but the behaviours that shape how a workspace is experienced every day.
Because in coworking, brand is rarely something you can point at, it’s something people feel.
Thanks for tuning in to Flex That Worx!
If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.
Connect with Emilie on LinkedIn, visit her website and learn more about Together & GCUC UK.
Connect with us on LinkedIn:
GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.
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When someone joins your space, in the busyness of signing them up do you and your team stop to consider who is actually paying for the desk?
In this episode of Flex That Worx, we explore a shift that coworking operators are noticing. As coworking becomes more mainstream, more employees of established businesses are choosing to work from coworking spaces and in many cases they are covering the cost themselves.
We chat through what this model means for a coworking space, for revenue stability, for retention and for how you define your ideal customer. If the employer is funding the desk, the relationship changes. If the employee is funding it, the risk profile looks different.
We also look at the perception gap that still exists. Many nine to five workers assume coworking is not for them. That it is built for freelancers or creatives. Yet in reality, most spaces today are more than capable of supporting structured, professional work environments.
For operators, this raises practical questions. How easy is it for a business owner to secure a desk for a team member? How visible are you to local companies? And if one company starts to grow within your space, how do you manage that sustainably?
Key Takeaways for Coworking and Flexible Workspace Operators
Consider who is actually funding the desks in your space and what that means for retentionEmployer funded memberships can bring greater stability than relying solely on individual payersMany nine to five professionals still do not see coworking as relevant to themMake it straightforward for business owners to understand pricing and secure desksThink ahead about how much of your space you want allocated to one organisationStay active within your local business community so awareness grows naturallyIf you are thinking about consistency of sales and strengthening your foundations for the year ahead, this conversation will give you plenty to reflect on.
Thanks for tuning in to Flex That Worx!
If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.
Connect with us on LinkedIn:
GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.
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Running a coworking space is not easy!
It involves signing long leases in a market that behaves month to month. It’s about managing rising expectations, rising costs and a future that feels harder to predict every year.
In this episode of Flex That Worx, we sit down with Claire Carpenter, who has seen coworking evolve from handwritten membership forms and direct hustling to integrated platforms, AI conversations and operators scaling to multiple locations.
Practical Takeaways for Operators
Protect your own energy as a leaderEnsure your tech stack is saving you time & adding valueAudit your pricing against rising operational costsDefine your core audience clearlyThis isn’t a hype-filled future of work discussion. It’s a grounded conversation about what leadership actually looks like when you’re the one carrying the risk.
We talk about sustaining yourself over the long haul, navigating a growing transactional member base, designing community into your strategy and using technology properly, not just collecting subscriptions.
If you’re building a workspace you want to still be proud of in ten years time, this episode will feel very real.
Connect with Claire and learn more about her work at Claire Carpenter Coaching hereThanks for tuning in to Flex That Worx!
If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.
Connect with us on LinkedIn:
GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.
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You can be busy with tours and still feel stuck. People come in, they like the space, they compliment the atmosphere and then they leave until you hear later that they have chosen not to become a member. A reason we hear often from coworking operators is price.
In this episode of Flex That Worx, we break down this frustration properly instead of rushing to fix it with discounts & how marketing is a key part to understanding who you actually serve best.
We talk about:
What happens when marketing starts with platforms instead of peopleThe difference between speaking to a remote worker paying from their own pocket and speaking to an employer deciding where their team should workHow the message changes when you understand who is actually holding the budgetWe also get into the practical marketing side such as how your website might be quietly blocking bookings, mission statements that overshadow the transaction and can result in nobody hearing or joining you on that mission & how social media can feel busy but not providing the value you need from it.
There is a pressure to be everywhere for coworking spaces when it comes to marketing, we discuss how important clarity and consistency are over high volume of different activities.
At the end of the episode, we speak about retention. Even at high occupancy, members always have alternatives. Working from home, trying somewhere new or changing routines. Marketing does not stop when desks are filled, it can become a lever to reinforcing value.
If you are questioning where to focus your marketing next, this episode brings it back to something simple.
Thanks for tuning in to Flex That Worx!
If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.
Connect with us on LinkedIn:
GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.
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Marketing a coworking space is rarely the main job on the list for an operator but it is often the one that determines whether a space grows, stalls or quietly struggles.
In this episode of Flex That Worx, we’re joined by Jack Regan from Trend 7 Media for an honest conversation about what actually works when it comes to coworking marketing. Trend 7 Media is a Content Marketing Agency for B2B Tech brands and they have experience helping spaces in the coworking industry with their marketing.
We talk about why marketing needs to start with clarity around what your space stands for, how real member stories consistently outperform polished campaigns and why community impact often happens well beyond the walls of your workspace.
The conversation also explores practical realities, from driving enquiries in the first 30 days, to staying visible when you’re already close to capacity and avoiding the trap of endless planning that never turns into action.
This episode is for coworking and flexible workspace operators who want marketing that feels manageable, human and aligned with how their space actually works.
Key themes discussed in this episode for coworking & flexible workspace operators:
Why clarity on goals shapes better marketing decisionsHow member stories create trust and connectionWhat community impact looks like in everyday practiceHow consistency builds momentum without chasing perfectionThanks for tuning in to Flex That Worx!
If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.
Connect with us on LinkedIn:
GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.
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Coworking spaces and gyms tend to be discussed in very different circles but when you stand back and look at both models, they are more alike than we think.
A few similarities we noticed are they both sell memberships, depend on retention and they only work if people actually show up.
In this week’s episode of Flex That Worx, Anne-Marie and Graham dig into why gyms have become very good at understanding routine, habit, and real human behaviour and what coworking operators can take from that.
The conversation explores why people keep showing up to spaces that fit into their lives, even when those spaces are not perfect. It challenges the idea that better equipment, better coffee, or more events are what drive engagement, and instead looks at timing, accessibility, confidence, and clarity of purpose.
They also unpack the challenges operators need to manage such as intimidating first days for new members, over-engineered onboarding, serving very different people in the same space, and the mistake of assuming community can be manufactured on demand.
This is not about turning coworking spaces into gyms. It is about learning from an industry that understands where it sits in people’s lives, and designs around that reality.
Key takeaways for coworking and flexible workspace operators:
If your space does not fit into someone’s routine, no amount of fancy equipment will fix thatAccessibility and opening hours often matter more than amenitiesOver-structured onboarding can create pressure rather than confidenceOne space can successfully serve different audiences at different timesCommunity is an outcome of environmentExisting members still need support even if they have been there for yearsThanks for tuning in to Flex That Worx!
If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.
Connect with us on LinkedIn:
GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.
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Coworking spaces have traditionally been designed around desks, meetings, and laptop-based work. But a growing group of workers do not fit neatly into that model.
In this episode of Flex That Worx, Anne-Marie Murphy and Graham Clarke explore whether coworking spaces are truly set up to support creators, people whose work depends on content, visibility, and personal branding.
Creators work differently from traditional freelancers or remote employees. They often need a quiet space at short notice, spaces suitable for filming or recording, and access to equipment that is difficult to justify or maintain at home. Many coworking spaces were never designed with this type of work in mind, which can unintentionally create friction for both operators and members.
This episode looks at what it would actually mean to serve creators well, without overengineering your space or compromising your existing business model. The conversation covers practical considerations around layout, sound, equipment, membership structures, and how operators can assess whether this audience makes sense for their location.
For coworking and flexible workspace operators thinking about future demand, this episode offers a grounded, realistic look at an audience that is already present in many local markets.
Thanks for tuning in to Flex That Worx!
If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.
Connect with us on LinkedIn:
GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.
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In this Flex Rewind episode of Flex That Worx, we take a closer look at why niche coworking and flexible workspace models are gaining momentum, and why clear positioning is becoming critical for operators.
Graham Clarke, Anne-Marie Murphy and Joe Averill discuss how flexible work has evolved beyond its early roots in freelancer-led coworking and traditional serviced offices. As remote and hybrid working have reshaped demand, many operators now sit somewhere between the two models, combining flexibility with a more defined workplace experience.
As competition increases, the conversation turns to the importance of focus. Rather than trying to appeal to everyone, successful spaces are making deliberate choices about who they are built for, and just as importantly, who they are not.
From professionally oriented environments serving legal and financial firms to tightly curated tech communities, niche strategies are emerging as a way to stand out and protect culture.
This is a grounded discussion for coworking and flexible workspace operators thinking about positioning, community fit, and long-term sustainability in a crowded market. If you are refining your proposition or questioning how narrow your focus should be, this episode offers practical insight from lived experience.
To get the full breakdown of insights, listen to the full episode here
Thanks for tuning in to Flex That Worx!
If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.
Connect with us on LinkedIn:
GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.
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As the coworking & flexible workspace industry continues to mature, success in 2026 will come from getting the fundamentals right.
In this Flex Rewind episode of Flex That Worx, Anne-Marie and Graham break down what operators should be focusing on this year in 2026. From setting meaningful goals and tracking the right KPIs, to reducing manual work and making your space easier to find and join, this conversation is all about clarity and simplicity.
They explore why defining your niche matters more than ever, how technology and AI can free teams to focus on higher-value work, and what the continued mainstreaming of coworking means for operators of all sizes.
A practical, forward-looking episode for coworking and flexible workspace operators who want to build strong foundations and succeed in 2026 with confidence.
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