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Most franchisors expect leads after two months of posting. Amrit Dhaliwal waited three years. Now serious prospects watch 30 hours of his content before they ever inquire. Amrit is the CEO and founder of Walfinch, a UK home care franchise with around 4...
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Recorded live at Digital Marketers Australia 2026, this is Joel Kleber's keynote on the Franchise Trust Engine, the content system behind Jim's Group's growth from a 10-year plateau to 8,400 new franchisees in 6 years. Joel walks the room through the 1...
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99% of Jim's Group franchise buyers say video influenced their decision. This is the system that made that possible. This solo episode breaks down the Trust Engine method, the six-step content framework built at Jim's Group since 2019. Since implementi...
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Rhianna Clavering manages a seven-figure national marketing fund across 150 franchise offices, and she breaks down exactly how it works. Rhianna is the National Marketing Manager at Caremark, a UK home care franchise and BFA Franchise of the Year. She ...
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In this episode, I pull back the curtain on the exact AI tools I and my team rely on daily to run marketing for franchise brands. No sponsored mentions, no affiliate links — just the real stack. I break down how I use Opus Clip to repurpose long-form c...
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Brent Dowling has seen franchise growth from every angle. Franchisee, franchisor, advisor, and yes, former pro snowboarder. In this episode, we get practical about what actually moves the needle going from 0 to 100 franchisees: lead flow, validation, s...
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Susana Hands (The Franchise Lady) breaks down how to attract better franchisees, not just more leads. We cover ideal franchisee avatars, founder-led sales, content-first trust, and simple nurture that actually converts. To learn more visit - https://su...
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What does it take to scale a lawn care business from a single mower to more than 150 franchise locations? In this in-depth interview, Mike Andes, founder of Augusta Lawn Care and one of the leading voices in the home-services industry, breaks down the ...
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In this episode, I talk about how to build your own AI CMO. To see the video of this, make sure you join my Franchise Marketer newsletter - https://franchisemarketer.beehiiv.com/
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