Episodes
-
Join Naomi and Megan as they are joined by the dynamic David Allison, a trailblazer in the field of value-based marketing and the mind behind Value Graphics Research Company.
David shared his journey from marketing to discovering that values, not demographics, are the key drivers of human decisions. His research has led to the creation of a global inventory of values, changing how companies and nonprofits connect with their audiences.
You will want to hear this episode if you are interested in...
[00:00:00] - The Origin of Valuegraphics [00:04:40] - Defining Values [00:14:08] - Cultural Differences in Value Graphics [00:17:42] - Uncovering Non-Profit Donor Segments Using Value Graphics [00:32:29] - Understanding Values on a Budget [00:38:59] - Building Workplace Culture with Value Graphics [00:46:35] - Are Our Values Changing? [00:48:50] - Leveraging Valuegraphics for Personal Growth [00:55:15] - When to Use Demographics [01:00:57] - Values Focused Homeruns and Horror Stories [01:12:55] - David's Greatest Fear
Resources & People Mentioned The Valuegraphics Belonging Index: https://belongingindex.bubbleapps.io/version-test The Valuegraphics Institute: https://valuegraphics.com/ Buy David's Books: https://www.amazon.ca/stores/David-Allison/author/B07HGT8BT3 Follow David on LinkedIn: https://www.linkedin.com/in/davidallisoninc Hire David to Speak: https://www.davidallisoninc.com/Connect With Frontier
Follow Naomi on LinkedIn Follow Megan on LinkedIn Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ Website: https://Frontier.io
-
Episode 72
With Megan McCaffery and Naomi Perks
Love is in the air, and so is the spirit of donor stewardship on this heartwarming episode of Frontier FM.
Join Megan as she welcomes Naomi Perks, a former client and the member of the Frontier family, for a deep dive into the art of showing appreciation to donors. In the spirit of Valentine's Day, they discuss the similarities between a good date and good stewardship, and surprisingly, Megan finds herself speaking fondly of SMS fundraising.
You will want to hear this episode if you are interested in...
Naomi's transition from client to Frontier team member [00:00:45]
The importance of balancing donor relationships without constant asks [00:03:53]
Creative stewardship methods and the power of tangible communication [00:02:24]
The innovative use of SMS for donor updates by Canadian Blood Services [00:07:01]
The significance of stewardship across all donor levels [00:09:44]
Parallels between stewardship and love languages [00:14:11]
The economic perspective of stewardship and donor retention [00:25:26]
Community building and the 'cult' of brand loyalty [00:47:53]Stewardship tools we love [00:51:08]
Naomi's greatest fear [1:01:01]Resources & People Mentioned
Canadian Blood Services SMS campaign
Really Good Emails customer appreciation
Episode 47 with Jocelyn Kwok
Out on ScreenConnect With Frontier
Follow Naomi on LinkedIn
Follow Megan on LinkedInFrontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Website: https://Frontier.io
-
Missing episodes?
-
We used AI to write these show notes!
Dive into the depths of AI's current landscape and future possibilities with Mike Berg on this enlightening episode of Frontier FM.
In this episode, Megan engages in a compelling discussion with industry veteran Mike Berg, the Chief Technology Officer at System 3. Mike shares his wealth of experience in artificial intelligence, from his tenure at AltaML, Canada's leading peer-to-peer AI company, to his role in developing AI models for diverse applications in everything from feline diagnostics, to HR management.
You'll learn a little bit about why AI may or may not take over the world, which tools you could leverage today, and how to best set up your organization grow into the tools of tomorrow.
Introduction to AI and Guest Mike Berg [00:33] AI in Executive Recruitment [02:10] Addressing Bias in AI Models [04:40] Demystifying AI and Its Overuse [06:53] Vetting AI Claims in Products [08:35] ChatGPT uses and Data Security [10:27] Prompts for Success [15:03] Considerations Around the AI Wars [19:37] Pitfalls of AI [24:40] AI Tools for Agencies and Nonprofits [34:00] AI in Feline Diagnostics, and How to Create an AI Model [40:49] The History of AI and Technological Roadblocks of the Past and Future [49:13] Preparing Your Organization for a Future with AI [54:30] Job Security and AI [01:06:33] Mike's Greatest Fear [01:10:10]
You will want to hear this episode if you are interested in...Resources & Mentions
Email Frontier FM your fundraising questions at [email protected]! AltaML System 3 OpenAI - ChatGPT Bard Gemini OpenAI - DALL·E Adobe Sensei Sylvester AI Llama AI Sam Altman on data training with OpenAI Wisely Copilot AIConnect with Mike Berg
Follow Mike on LinkedInConnect With Frontier
Follow Megan on LinkedIn Frontier on LinkedIn -
Sometimes the best way to innovate is to start with the basics. On this episode, Megan and Frontier ED, Derek Weiss sit down with testing guru and friend of the pod, Nathan Hill from NextAfter to discuss all things testing. Nathan shares his favourite test for charities in their A/B infancy, some surprising findings fresh from the NextAfter lab, and some common errors you should avoid while planning your end of year tests.
You will want to hear this episode if you are interested in... Getting to know Nathan Hill and NextAfter [0:38] All about NIO [4:33] The problem with AI [14:07] Findings from our value proposition study [17:39] How to start testing [33:33] Finding great testing resources with Winston [40:45] Cautionary tales with testing [46:57] Things you can still do (and shouldn't do) before Year End [52:49] Nathan and Derek share their greatest fears [59:39] Free resources and how to get in touch [1:01:23] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at [email protected]! Winston Knows Decoding Generosity NIO Summit Carlos Whittaker's NIO talk Jon Lee's NIO talk Connect with Nathan Hill Follow Nathan on LinkedIn Email Nathan at [email protected] Sign up for Winston's Weekly Connect With Frontier Follow Megan McCaffery on LinkedIn Follow Derek Weiss on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ -
Is it really best practice to follow best practice?
You will want to hear this episode if you are interested in... Getting to know Russell and the CCF [0:45] Turning calls into conversions [7:00] What is the NIO Summit? [8:15] UX/UI learnings inspired by Tim Kachuriak & Karl Gilis [11:20] Talking to Gen Zs & things we learned from Jon Lee [17:49] Radical transparency & the generous side of Youtube & Twitch [32:12] Quick wins and takeaways you can try before year end [39:03] Russell's greatest fear and how to get in touch with the CCF [48:05] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at [email protected]! Tim Kachuriak's NIO Presentation Karl Gilis's NIO Presentation John Lee's NIO Presentation Desert Bus for Hope LoadingReadRun (Victoria based Comedy group running desert bus Nov.11!) Connect with Russell Philip & the CCF [email protected] https://www.facebook.com/CanadianConstitutionFoundation https://twitter.com/CDNConstFound Connect With Frontier Follow Megan McCaffery on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
On this episode, Megan is joined by Russell Philips of the Canadian Constitution Foundation to discuss their learnings from the recent NIO Summit in Dallas. You'll find out why it's so hard to convince people under 40 to give, get some quick UX/UI wins to optimize your donation pages, and learn why testing trumps best practice. -
Megan returns to the pod for a message to our listeners about where we've been and where we're going!
-
Just because corporate fundraising feels complicated does not mean it is. It’s also not a money buffet that charities can just show up to for funding. It requires strategy, skill, and a little bit of patience. On this episode, Ben sits down with Heather Nelson of BridgeRaise to discuss the ins and outs of corporate fundraising, why charities seek corporate partnerships, the shadow side of corporate funding, and how to take your first steps as a charity into the space.
You will want to hear this episode if you are interested in... Getting to know Heather Nelson [0:57] Defining corporate fundraising [6:18] Should charities seek corporate funds? [13:19] Understanding the shadow side of corporate giving [27:34] Taking the first steps toward corporate fundraising [37:35] Free resources and final questions [45:41] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at [email protected]! Ben's Previous Start-Up Getting Started | BridgeRaise Raise More Money | BridgeRaise Open For Business | BridgeRaise Exploring Power Dynamics in Corporate Fundraising | BridgeRaise Connect with Heather Nelson Follow Heather on LinkedIn Email Heather BridgeRaise Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Follow Becca Gust on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ -
Sometimes it takes an outsider's perspective to bring clarity to the needs of an industry you work in every day. That’s why Ben asked his long-time friend, former co-worker, and now SAAS leader Steve Benjamins to weigh in on the state of tech in the charity world. The two also take a deep dive into the unique benefits and challenges of four-day work weeks and remote working environments.
You will want to hear this episode if you are interested in... Getting to know Steve Benjamins and his career journey [0:45] How Steve built multiple tech products [8:06] The impact of tech entering the charity world [13:00] Makers, managers, and building trust in changing work environments [21:27] The power of in-person connection in a mostly remote world [28:41] Tactical advice for social media and final thoughts [38:53] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at [email protected]! Maker's Schedule, Manager's Schedule Site Builder Report MBA-ish Atlist Connect with Steve Benjamins Follow Steve on Twitter Visit Steve’s website Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Follow Becca Gust on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ -
What are your favorite fundraising trends for 2023? On this episode, Ben and Becca dive into all things trends for the ten months ahead. They discuss person-centered fundraising, using TikTok for donor acquisition, making giving easy, the future of phones in fundraising, and everything in between. You don’t want to miss it!
You will want to hear this episode if you are interested in... Catching up with Becca and Ben’s Nonprofit Innovation Circle recap [0:09] Person-centered fundraising and breaking down the ideal donor [6:12] Using personalization to build deeper donor connections [14:17] The future of phones and SMS in fundraising [17:52] Changing payment methods and the need for a timed opt-out [27:30] Why charities need TikTok [32:36] Trust-based philanthropy, an unlikely recession, the potential peak of podcasting, and other lightning-round trends [41:14] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at [email protected]! 2023 Payment Trends Webinar with Fundraise Up 3 Ways to Supercharge Your Text Message Fundraising for Year-End Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Follow Becca Gust on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ -
Change is often a bad word among charities. And nothing exemplifies change more than technology. Many charities avoid it for a myriad of reasons, but tech is a valuable piece to cracking the generosity puzzle for decades to come. On this episode, Ben sits down with Yulia from Giveffect to discuss how charities should choose the right technology for their organizations. The two dive into Yulia’s professional journey, the origin and mission of Giveffect, and the resistance to change in the nonprofit sector.
You will want to hear this episode if you are interested in... Yulia’s professional journey and what led her to the nonprofit space [0:13] The story of Giveffect and its mission to streamline the tech side of charity [9:01] Unpacking resistance to change in the nonprofit sector [18:46] Where and how to start choosing the right tech for your organization [29:00] Cool Tools and final thoughts [37:23] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at [email protected]! Giveffect The Smart Nonprofit: Staying Human-Centered in An Automated World (Book) ChatGPT Connect with Yulia Zhernovaya Follow Yulia on LinkedIn Email Yulia Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Follow Becca Gust on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ -
Are you ready for the Fundraising Revolution? Nejeed Kassam of Keela is! On this episode, Ben sits down with Nejeed for an engaging discussion focused on pushing the charitable sector forward. From tech innovation to addressing the fear that so many fundraisers hide just under the surface, get ready for a thought-provoking conversation everyone living the nonprofit life needs to hear.
You will want to hear this episode if you are interested in... Nejeed’s origin and going from practicing law to starting a tech company [0:54] NTEN, all about Keela, and where Nejeed believes fundraising is heading [12:22] Addressing the fear in fundraising and bringing change to the charity world [20:24] Risk, experimentation, and why charities need an ecosystem [24:23] Working at Keela and AI in the nonprofit space [27:24] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at [email protected]! Connect with Nejeed Kassam Follow Nejeed on LinkedIn Email Nejeed Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Follow Becca Gust on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ -
A major part of human-centered fundraising is human-centered design. How do you create mass marketing content that feels personal to the reader and accomplishes the goal of inspiring generosity through giving? On this episode, Ben sits down with Frontier OG and Creative Director Nick Tassell to discuss the importance of design, the power of humanity in marketing, and his experience starting at the beginning of Frontier.
You will want to hear this episode if you are interested in... Getting to know Nick Tassell [1:22] Balancing form and function and why design matters [6:05] Nick’s experience on Frontier’s ground floor [12:48] Taking a closer look at Frontier’s team and the benefits of different leadership styles [23:26] Exploring human-centered design and its application in both print and digital marketing [35:08] Understanding the importance of the message in your medium [40:56] Nick’s perspective on the marketing journey of QR codes, the benefits of risk management with new tech, and final thoughts [49:20] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at [email protected]! Creative Deviations (Book) Connect with Nick Tassell Follow Nick on LinkedIn Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Follow Becca Gust on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ -
The first Frontier FM of 2023 is here and you don’t want to miss it! On this episode, Ben sits down with Neon One’s Director of Corporate Brand Tim Sarrantonio for a jam-packed discussion about the future of generosity from a technology standpoint. The two explore human-centered fundraising, the three-percent problem in the charitable sector, three trends for small shops in 2023, and making it easy for donors to grow in generosity.
You will want to hear this episode if you are interested in... Getting to know Tim Sarrantonio [0:09] The gold standard in human-centered fundraising [6:19] Tackling the three-percent problem and why tech bros won’t save the charitable sector [11:57] Three trends for small shops in 2023 [24:33] Understanding the peak-end rule [33:37] Making it easy to join the generosity journey and Tim’s advice for overwhelmed fundraisers [36:41] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at [email protected]! Thinking, Fast and Slow (Book) The Ethical Rainmaker Mallory Erickson Dana Snyder The Fundraising Effectiveness Project Connect with Tim Sarrantonio Follow Tim on LinkedIn Neon One Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Follow Becca Gust on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ -
For the last Frontier FM episode of 2022, Ben and Becca sit down to discuss everything that goes into building a successful donor journey. When and how should you thank your donors? What role do economic seasons play in annual planning? How important is showing impact and accountability to donors? Listen now to get answers from the experts!
You will want to hear this episode if you are interested in... Diving into annual planning and how economic seasons impact giving [1:51] Knowing when and how to thank and engage with your donors [7:42] Accounting for the overall donor journey [14:31] Understanding the timeframes and logistics for asking and reporting [20:06] Cool Tools to help with better task management [33:41] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at [email protected]! Notion Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Follow Becca Gust on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ -
It’s time to bring some internal innovation to the charity world! On this episode, Ben sits down with the Director of Marketing Growth for Funraise, David Schwab. David dives into why quality tech stacks for charities are a game changer, how and why he works for Funraise, and the power of owning the conversation through email marketing.
You will want to hear this episode if you are interested in... The difference between Seattle and Canadian sports [0:12] Exploring David’s professional journey [3:37] How David started working at Funraise [10:17] The Funraise backstory and the power of platforms [17:26] Big wins for charities using Funraise [25:09] Explaining email marketing to the next generation and why marketing is pay to play [28:27] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at [email protected]! Funraise #TeamSeas Connect with David Schwab Email David Follow David on LinkedIn Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ -
The world needs good marketers. Thankfully, Frontier FM has got you covered! On this episode, Ben is joined by Frontier strategist and new co-host Becca Gust to discuss her background, the Enneagram, her first Fall at Frontier, subjectivity in fundraising marketing, and the experimentation culture within Frontier.
You will want to hear this episode if you are interested in... Getting to know Frontier FM’s newest co-host, Becca Gust! [1:22] Diving deeper into the Enneagram [11:40] Becca’s first Fall at Frontier and resisting the urge to worship work [14:45] Identity, perspective, and subjectivity in fundraising marketing [29:34] The experimentation culture at Frontier and Becca and Ben’s hopes for the future [33:29] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at [email protected]! Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Follow Becca Gust on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ -
Get ready to learn about all things social media in the world of fundraising marketing as Ben sits down with digital marketing coach and podcaster Dana Snyder of Positive Equation. On this episode, the two discuss the dynamic duo of marketing and branding, using social platforms effectively in fundraising, optimizing your charity’s YouTube channel, and the best use of your social media marketing dollars.
You will want to hear this episode if you are interested in... Getting to know Dana Snyder and her digital marketing journey [0:13] Breaking out of the “land grab” mentality when it comes to digital and the power of quality branding [5:01] Using social media platforms effectively in fundraising [12:31] Optimizing your charity’s YouTube Channel and using Google Analytics [17:46] Working alongside Meta and how Dana helps organizations with online advertising [22:11] The first-ever Cool Tools segment! [25:47] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at [email protected]! TubeBuddy Google Analytics Loom Madgicx Connect with Dana Snyder Follow Dana on LinkedIn Positive Equation Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ -
There are two sides to marketing in the charity world: fundraising and branding. Both are essential, but it’s time to give the branding crew some love! On this episode, Ben sits down with Anchor Marketing President Danielle Gagner to discuss why marketers need communication skills, the importance of branding, the prerequisites for a rebrand, creating intergenerational loyalty, and using data and branding to produce a strong sense of identity in donors.
Resources & People Mentioned Email Frontier FM YOUR fundraising questions at [email protected]! Anchor Marketing Stereotype Directionality and Attractiveness Stereotyping: Is Beauty Good or is Ugly Bad? Disgust Images And Nonprofit Children’s Causes Click here for comprehensive branding resources! Connect with Danielle Gagner Email Danielle Follow Danielle on LinkedIn Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ -
Fundraising is an $18 billion industry fighting to be taken seriously. Charities often struggle to become more sophisticated and business-minded without losing their nonprofit side. One way to move the needle forward for the charitable sector is through fundraising education for fundraisers and those that work with them. On this episode, Ben sits down with New School of Fundraising founder Rowena Veylan to talk about accessible fundraising education, the importance of fundraising training for board members, supporting smaller charitable organizations, and establishing indigenous protocols for fundraisers.
You will want to hear this episode if you are interested in... Rowena’s fundraising journey and starting the New School of Fundraising [0:13] The importance of fundraising training for board members [8:03] Moving the needle for smaller organizations and supporting volunteer-run charities [13:00] Creating indigenous protocols for fundraisers [23:31] Final thoughts on fundraising education [34:52] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at [email protected]! Institute for Sustainable Philanthropy BCIT Fundraising Courses Blumbergs’ Snapshot of the Canadian Charity Sector 2020 Connect with Rowena Veylan Email Rowena Follow Rowena on LinkedIn The New School of Fundraising Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ -
What is the role of trust in the fundraising process? What does sustainable accountability look like in the charitable sector? On this episode, Ben sits down with Africa Community Technical Service (ACTS) for Water CEO Jeff Golby to discuss trust-based philanthropy, unhealthy power dynamics in major giving, and better ways to build trust between charities and the donors that fund them.
You will want to hear this episode if you are interested in... Getting to know Jeff Golby and life lessons for Enneagram Threes [0:25] Overhead, the expense of charity, and the unspoken parts of fundraising [6:46] Understanding trust-based philanthropy [10:21] Breaking down unhealthy power structures in philanthropy [15:02] Creating a world without grant writing and balancing the direct and indirect costs of running a charity [17:51] Building trust between charities and donors [23:20] The messiness of fundraising and the power of continually showing up [27:13] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at [email protected]! ACTS for Water practices — Trust-Based Philanthropy Give Away Power, Then Money (Article) Connect with Jeff Golby Email Jeff Follow Jeff on LinkedIn Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ - Show more
