Episodes
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In this episode of the Growing a Successful Orthopedic Practice Podcast, Jonathan Yerasimides, M.D., Orthopedic Surgeon at Louisville Hip and Knee Institute, and Alice Shade, CEO and President of 4 A Ventures, join Keith Landry, to offer orthopedic physicians and practice managers a blueprint to leave the hospital system and open an independent practice.
Dr. Yerasimides says physicians going independent have to let go and let a business operations expert put the details in place to establish and scale an independent practice. Shade says it's important to surround the surgeons with strong legal, human resources and information technology teams so they can focus on doing surgical procedures.
Tune in to discover:
Things independent physicians never thought of until they already took the leapBe willing to use different systems in an independent practice than at the hospitalExercises to see how employees interact as a team to achieve best resultsTwo reasons why some orthopedic physicians should stay put within the hospital systemAbout Jonathan Yerasimides, M.D.
Jonathan Yerasimides, M.D. is an Orthopedic Surgeon at Louisville Hip and Knee Institute. He specializes in primary and revision hip replacement procedures. Dr. Yerasimides performed the first anterior approach hip replacement in Louisville. He performs more anterior approach hip replacements each year than any other surgeon in the United States, with more than 9,500 during his career. Dr. Yerasimides regularly travels across the United States, Europe, Asia and Australia to demonstrate the anterior approach hip replacement to other surgeons.
About Alice Shade
Alice Shade is CEO and President of 4 A Ventures. She is an Executive, Advisor, Founder and Strategist with extensive experience in establishing vision, building companies, creating revenue, developing teams, forging strategic partnerships, and producing results. She helps independent practices with program ideation, development and execution focused on data, outcomes and technology driven solutions.
About Keith Landry
Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients.
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In this episode of the Growing a Successful Orthopedic Practice Podcast, Chris Samulowitz, Senior Organizational Development and Business Executive at MRC Corp., and Debbie Howard, Founder of STAT Healthcare Revenue, join Keith Landry, to offer orthopedic physicians and practice managers strategies they can use this week to run their practices more efficiently.
Samulowitz says physicians and practice managers have to analyze the efficiency of their revenue streams, systems and operations, and keep employees engaged to keep those processes on track. Howard adds managers should hone in on how they use technology to improve profit margins.
Tune in to discover:
How a team meeting using sticky notes can begin the efficiency effortAdapt your processes when online reviews are showing a troubling trendTrain team members to adjust to necessary changes to improve productivityAnalyze accounts receivable to collect payments more quicklyAbout Chris Samulowitz
Chris Samulowitz is Senior Organizational Development and Business Executive at MRC Corporation. He offers 30 years of experience helping management teams put organizational development plans in place. Samulowitz helps leaders identify critical success factors to improve individual and business outcomes. He works to identify gaps in business operations and to develop core competencies for companies and workers to optimize performance.
About Debbie Howard
Debbie Howard is Founder of STAT Healthcare Revenue. She offers 30 years of experience helping practice administrators improve their systems and profitability. Howard has worked with a wide variety of medical groups. She helps physicians and managers improve employee performance, accounts receivable operations, third party contracting and helps them improve their use of information technology.
About Keith Landry
Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients.
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In this episode of the Growing a Successful Orthopedic Practice Podcast, Jennifer Taggart, Director of Business Development at Insight Marketing Group, joins Keith Landry, to offer orthopedic physicians and practice managers strategies they can use this week to better build their physician referral networks.
Taggart says physicians and practice managers have to budget time every week to build their referral networks, even during the challenges of the COVID era. She believes orthopedic physicians must define what sets them apart and make sure they educate potential referring physicians about that when they ask for referrals.
Tune in to discover:
How physicians can personalize their outreach to other physicians for referralsAnalyze why some physicians are not referring to your orthopedic practiceIdeas to make the referral process easy for another physicianEducate referring physicians about new services your practice offersAbout Jennifer Taggart
Jennifer Taggart is Director of Business Development at Insight Marketing Group, which implements a full range of marketing solutions for medical practices. Taggart has expertise in business development, partnership and customer success management. She is skilled in event management, philanthropy, account management, direct sales, and healthcare.
About Keith Landry
Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients.
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In this episode of the Growing a Successful Orthopedic Practice Podcast, Roger Lear, President of OrlandoJobs.com, joins Keith Landry, to offer orthopedic practice managers advice on how to manage staff shortages. Itâs an issue that has been especially challenging during the COVID-19 pandemic.
Lear says the best way to manage a staff shortage is to put a plan in place before it happens. He believes cross training employees and developing strong relationships with medical staffing companies before you are short handed are also important strategies.
Tune in to discover:
How to line up you medical staffing agency of choice before the sick calls come inWhy employee engagement is critical now to keep staff members coming to workYour recruiting strategy must stress employee safety on the jobHow cross-training workers builds morale while preventing problemsAbout Roger Lear
Roger Lear is President of OrlandoJobs.com, the largest employment website in Central Florida. For almost 16 years. Lear and his team have helped thousands of individuals find jobs, advance their careers and support their families. Lear oversees an organization which works with hundreds of companies in various sectors, including the healthcare sector.
About Keith Landry
Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients.
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In this episode of the Growing a Successful Orthopedic Practice Podcast, Kyri Ioannou, Senior Consultant in the Orthopedics Division with Enterprise Medical Recruiting, joins Keith Landry, to offer tips for recruiting great orthopedic physicians for your practice.
Ioannou says he is seeing more orthopedic medical groups recruiting physicians in early 2021 after the pandemic put many hires on hold the previous year. Ioannou believes itâs important to recruit orthopedic surgeons who share the same philosophy on the volume of procedures performed at your practice each month.
Tune in to discover:
Which areas of the country are seeing more recruiting activity nowWhy recruiting an orthopedic physician is different than some other medical fieldsHow to find orthopedic physicians that fit the culture within your practiceWhy some physicians are sheltering in place instead of seeking new jobsAbout Kyri Ioannou
Kyri Ioannou is a Senior Consultant in the Orthopedics Division with Enterprise Medical Recruiting. Mr. Ioannou has more than 10 years of experience in the healthcare industry and has worked the last 5 years in physician recruiting. He has successfully worked with corporate health systems, community networks and small private practices. Kyri has a Masterâs Degree in Sports Therapy.
About Keith Landry
Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients.
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In this episode of the Growing a Successful Orthopedic Practice Podcast, Heather McLeod, attorney at MKRS Law, joins Keith Landry, to offer strategies on how orthopedic practices can navigate the workersâ compensation system to increase revenue.
The workersâ compensation attorney says orthopedic physicians wanting to focus on this area should have adequate staffing to handle the high volume of cases in order to be successful.
Tune in to discover:
Why responding quickly to claims adjusters could make you their favorite practiceHow to become the practice that attorneys and insurance companies recommendYou can help reduce fraud in the workersâ compensation systemReview the medical record before accepting a patient during a âone-time changeâAbout Heather McLeod
Heather McLeod, workersâ compensation attorney at MKRS Law, has been concentrating on the representation of employers, insurance carriers and third party administrators since 1994. She performs seminars for employers to provide preventative counseling to help reduce claims and exposure for established claims. She works to resolve claims as quickly and effectively as possible. McLeod has been a Supreme Court Circuit Certified Mediator since 2003.
About Keith Landry
Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients.
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In this episode of the Growing a Successful Orthopedic Practice Podcast, Corey Gehrold, Vice President of Client Strategy at Insight Marketing Group, joins Keith Landry, to discuss savvy marketing trends for 2021.
Gehrold says the top issue on patientsâ minds is their safety while visiting your office, and your marketing efforts should consistently explain the safety protocols you have in place.
There are several marketing trends for physicians and practice managers to hone in on for 2021.
Tune in to discover:
Specific ways to create video-driven social media content to connect with patientsStrategies to consistently engage patients and employees to show you careWhy digital advertising is now a must-use tool for your marketing planHaving high star-ratings in reviews will bring more money into your practiceAbout Corey Gehrold
Corey Gehrold, Vice President of Client Strategy at Insight Marketing Group, spent the last 13 years successfully marketing medical practices via traditional, virtual and inbound marketing methods. He is an expert on digital advertising and incorporating data into your teamâs marketing plan. Corey enjoys innovative marketing, strategic discussions, copy writing and rooting for the Orlando Magic.
About Keith Landry
Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients.
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In this episode of the Growing a Successful Orthopedic Practice Podcast, R. Michael Greiwe, M.D., an orthopedic surgeon and founder of the telemedicine platforms OrthoLive and SpringHealthLIve, joins Keith Landry to discuss how orthopedic practices can increase revenue using telemedicine.
Dr. Greiwe predicts the United States could see 100 million telemedicine visits in 2020, up from about 20 million the previous year. He believes patients will continue to demand video visits in the future, and practices will have to adapt and continue to offer them to remain relevant even in a post-COVID environment.
Tune in to discover:
Ways to increase revenue at your orthopedic practice using telemedicineHow telemedicine can improve the patient experience and give your providers more time with their family Whether or not physicians will be allowed to practice telemedicine across state linesWhy telemedicine visits for Medicare patients will continue to be as much about safety as convenienceAbout Dr. Michael Greiwe
R. Michael Greiwe, M.D., is an orthopedic surgeon near Cincinnati, OH. He is also the founder of two telemedicine platforms, OrthoLive and SpringHealthLIve, which are experiencing dramatic growth. Dr. Greiwe attended the University of Notre Dame, where he won the prestigious Knute Rockne Award for excellence in academics and athletics. In 2010, Dr. Greiwe completed a fellowship in shoulder, elbow and sports medicine at Columbia University.
About Keith Landry
Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients.
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In this episode of the Growing a Successful Orthopedic Practice Podcast, Kevin Joyce, executive director of Orlando Orthopaedic Center, joins Keith Landry to discuss how his team has successfully opened and scaled four orthopedic injury walk-in clinics in a little more than two years.
Joyce discusses the growing demand from patients and the challenges of operating the clinics without cannibalizing appointment-based business. He also gives details on the real estate considerations of opening the facilities, and why he believes the business model still has room to grow.
Tune in to discover:
Insights on scaling from one to four clinicsChallenges of staffing the clinics for expanded hours How to get buy-in from providers Factors to choose your location for short and long-term successAbout Kevin Joyce
Kevin Joyce is Executive Director of Orlando Orthopaedic Center, serving in that capacity since 2006. Accomplished in orthopedic practice management, Mr. Joyceâs experience includes serving as the Executive Director of Orthopaedic Associates of St. Augustine and Administrative Director of the University of Florida Orthopaedic Department at Shands Jacksonville.
About Keith Landry
Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients.
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In this episode of the Growing a Successful Orthopedic Practice Podcast, Jeff Segal, M.D., J.D., CEO and Founder of Medical Justice, joins Keith Landry to discuss how orthopedic physicians can use stem-cell therapies and other cutting edge treatments in their practices while limiting liability.
Dr. Segal explains if a physician manipulates stem cells and puts them back into the body to serve a different purpose than the original one, the FDA treats that like a drug and will likely require a new drug application. He reminds us a physician's claims about the benefits of stem-cell therapy must be supported by medical literature.
Tune in to discover:
State boards of medicine are now getting involved to regulate stem-cell therapyConsult with a health law attorney to understand your role in using stem cellsPhysicians who offer stem-cell therapy need to work with a vendor with a great reputationClearly explain the benefits and other factors before using PRP treatmentsHow exaggerated claims about stem cell benefits have the FDA taking a hands on approach to regulationAbout Dr. Jeff Segal
Dr. Jeff Segal, Chief Executive Officer and Founder of Medical Justice, is a board-certified neurosurgeon. He was a practicing neurosurgeon for approximately ten years, during which time he also played an active role as a participant on various state-sanctioned medical review panels designed to decrease the incidence of meritless medical malpractice cases. Dr. Segal holds a M.D. from Baylor College of Medicine, where he also completed a neurosurgical residence. Dr. Segal also graduated with a J.D. from Concord Law School with highest honors. He is also a partner at Byrd Adatto, a national business and health care law firm.
About Keith Landry
Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients.
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In this episode of the Growing a Successful Orthopedic Practice Podcast, Alejandro Badia, M.D., a hand and upper extremity orthopedic surgeon, joins Keith Landry, to discuss his observations on how to run more efficient orthopedic practices to help fix a broken healthcare system.
Dr. Badia discusses how thinking more like an entrepreneur and less clinically can help orthopedic physicians improve their business model and their bottom line.
He talks about the need for orthopedic physicians to be viewed more like primary care physicians, where patients with orthopedic injuries see orthopedic physicians right away to reduce costs across the American healthcare system.
Tune in to discover:
How orthopedic surgeons fit into to Americaâs futuristic 3.0 healthcare systemOvercoming systemic hurdles so a patient can visit the right physician right awayDetails to improve the patient experience starting in the waiting room How to use telemedicine to develop an international clienteleAbout Dr. Alejandro Badia
Alejandro Badia, M.D., is Founder of Badia Hand to Shoulder Center and the OrthoNow orthopedic walk-in clinics. Dr. Badia is author of âHealthcare from the Trenches,â where he explores ways to help patients overcome barriers to getting the best care and to fixing what he calls a broken healthcare system in America. Dr. Badia is past worldwide President of the International Society for Sport Traumatology of the Hand (ISSPORTH).
About Keith Landry
Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients.
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Orthopedic physicians and practice managers face many critical issues to consider as they work to adapt to dramatic changes in the healthcare sector. One of the key questions is whether to practice orthopedic medicine in a hospital system or to take a more independent approach. Some orthopedic physicians discover the private practice business model is better for them.
In this episode of the Growing a Successful Orthopedic Practice Podcast, Travis Clegg, M.D., a hip and knee replacement specialist, joins Keith Landry, to discuss his journey after leaving a hospital system to gain more control over how he delivers orthopedic care.
Dr. Clegg talks about his vision to provide a concierge-like patient experience before, during and after surgeries. He also shares how heâs making sure his staff is always thinking about that goal.
The reason orthopedic physicians should be prepared to step up marketing efforts after they leave the hospital systemWhy doctors at some orthopedic private practices may be able to control costs better than hospitals can How patients are doing research to save money ahead of orthopedic surgeriesWhy fixed costs on imaging tests may save patients money
Tune in to discover:About Dr. Travis Clegg
Travis Clegg, M.D. is a hip and knee replacement specialist in Southern Indiana. He has performed more than 2,000 minimally invasive hip and knee replacements. Dr. Clegg completed his orthopedic residency training at the University of Louisville School of Medicine.
About Keith Landry
Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients.
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In this episode of the Growing a Successful Orthopedic Practice podcast, we discuss what the orthopedic practice of the future looks like and find out from fellow practice administrators and orthopedic surgeons how you can begin preparing for long-term success right now.
Tune in to discover:
How other practices are recovering from COVID-19 closures Ways to allocate resources to attract and retain employees What can be done to reduce patient leakage When and how clinical roles will continue to evolve What technology has done, and will do, to impact the patient experienceExpert Panel:
James Coyle | Business Development Consultant, OrthoLive / SpringHealthLiveStephen Colaeizzi | Business Development Consultant, OrthoLive / SpringHealthLiveAdam V. Metzler, M.D. | Orthopedic Surgeon, OrthoCincyGil Tepper, M.D., F.A.C.S. | Orthopedic Surgeon & Director, Valley Spine CenterJeffrey Cave, MPH, CHFP | Chief Operating Officer, Orthopaedic Associates of Muskegon -
Orthopaedic physicians and practice managers have had to make swift, disruptive changes to how they operate their practices since the start of the COVID-19 pandemic. This is especially true of hospital systems which witnessed waves of coronavirus patients, protective equipment shortages, and reduced revenues as elective procedures were postponed.
In this episode of the Growing a Successful Orthopaedic Practice Podcast, Joseph W. Greene, M.D., a hip and knee orthopaedic surgeon working with Norton Healthcare joins Keith Landry, to discuss how hospital systems and orthopaedic surgeons are adapting to prepare for the post COVID-19 era.
Dr. Greene offers insights on how orthopaedic surgeons can adapt if elective procedures continue to be postponed due to the pandemic.
Tune in to discover:
Why rural hospitals are using telemedicine to cover ER on-call staffingWill orthopaedic surgeons have to specialize even more to survive?The push for more surgeries to be done in ambulatory surgery centersWhat medical residents should look for when joining their first orthopaedic practiceHow hospitals are using telehealth visits to assess patient injuries before they go to the emergency roomAbout Dr. Joseph Greene
Joseph W. Greene, M.D., is a hip and knee orthopaedic surgeon specializing in revisionist procedures with North Healthcare in Louisville, KY. He has been working within the Norton Healthcare hospital system for more than 8 years. Dr. Greene undertook his medical education, internship and medical residency at the University of Louisville.
About Keith Landry
Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients.
