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Episode 354 hosts Terri Ross (Aesthetic Consultant & Business Advisor, USA)
In this episode, we welcome Terri Ross (founder of Terri Ross Consulting) for her insights into how clinics can improve their profitability, patient retention, and operational efficiency. We explore common business mistakes, the importance of strong consultation and sales frameworks, financial literacy for clinic owners, and how practices can differentiate themselves in an increasingly competitive market. Terri also shares practical advice on treatment planning, team performance, and creating sustainable growth in aesthetics.
00:00 Introduction
01:36 Meet our Special Guest: Terri Ross
03:03 Consulting Services Explained
04:00 Common Practice Pitfalls
06:17 Sales Vs Education Mindset
10:53 Consultation Psychology
14:42 Industry Shifts And The Wellness Boom
17:51 Standing Out Through Safety And Trust
19:54 Gen Z Trends And Looksmaxing
22:20 Pricing And Profitability
23:20 Private Equity And Exit Strategies
24:50 Fixing Practice Finances And Reporting
29:16 How Consulting Engagements Work
31:49 Patient Retention Through Better Consultations
34:42 Full Face Treatment Planning
40:42 Early Practice Mistakes To Avoid
42:31 Wrap Up And Listener CalloutsDOWNLOAD OUR NEW APP IA COMMUNITY:
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Episode 353 hosts Dr John Delaney (Co-founder of Fresh Clinics)
In this episode we explore the introduction of a new model of services for Australian aesthetic clinics called 'Fresh Health' - and its potential to reshape the landscape of aesthetics and primary care medicine.
Fresh Clinics already support injectors with technology to ensure compliance, training and higher standards. But Fresh Health is their next evolution that allows cosmetic clinics to offer additional medical services including for weight loss, menopause and hair loss consultations. This model is referred to as 'hybrid healthcare', blending in-person nurse-led consultations with telehealth specialists.
We discuss why Fresh Health was launched and how it will help improve holistic patient care - whilst reinforcing the business success of existing clinics.
00:00 Welcome and Guest Intro 00:32 What Fresh Clinics Does 01:29 Disrupting the Industry 04:01 Aesthetics Market in 2026 06:43 Trends Tox Filler Biostims 08:39 Why Fresh Health Started 11:08 Business Support Beyond Clinical 13:19 Fresh Health Explained 14:17 Hybrid Care and Patient Trust 25:23 Medicine 3.0 Optimization 29:33 HRT History and Misconceptions 32:38 How Hybrid Care Works 33:29 Nurse Telehealth Workflow 35:25 Wellness Meets Aesthetics 36:39 Whole Body Consultation Shift 38:22 Hybrid Care vs Online Only 40:12 Criticism and Governance 43:01 Peptides and Black Market Risks 46:44 Pricing and Subscriptions 49:51 Clinic Economics and Retention 51:54 Access and Rural Impact 54:50 Future Services Roadmap 57:30 Joining Fresh Network 01:00:11 Fresh Summit Wrap UpLinks:
Fresh Clinics (Australia)
Fresh Clinics (USA)
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Episode 352 hosts Dr Tania Romano (Head of Medical & Education for SkinCeuticals & skinbetter science ANZ)
In this episode we go on a deep dive into what actually works when it comes to skincare - whilst debunking what might just be good marketing. Tania cuts through an oversaturated market to explain why ingredient quality, concentration and pH matter far more than what some labels usually advertise.
She then makes the evidence-based case for the some of the active ingredients that patient should consider using daily: Vitamin C and retinoids Our conversation demystifies antioxidants and free radicals, the science behind both CE Ferulic Vitamin Serum (made by SkinCeuticals) & Alto Defense Serum (made by Skinbetter Science), and why using a combination of ingredients and antioxidants trumps using Vitamin C on its own.
Tania then explains the retinoid ladder and how retinoids drive collagen synthesis at the cellular level. She sheds light on why Alpharet (made by Skinbetter Science) wasn't available for several years in Australia and how to best use this product.
We reframe the patient consult to improve patient compliance with home skincare and finally - David admits he uses beef tallow!
00:00 Introduction
01:20 Meet our Special Guest: Tania Romano
04:27 Skincare Market Overload
06:10 Cosmeceutical Vs Cosmetic
08:00 Vitamin C Formulation Secrets
09:26 Kids And TikTok Skincare
10:31 Education Vs Marketing
16:58 Top Three Evidence Based Actives
20:23 The Role Of Antioxidants
27:11 How To Use Vitamin C Correctly
32:02 Sunscreen And Skin Aging
35:14 Alpharet Returns To Australia
38:35 Understanding Retinoids
42:09 How Retinoids Build Collagen
44:35 How To Use Alpharet
46:02 Skincare As A Long Term Routine
48:00 How To Tell If A Brand's Science Is Real
49:28 Choosing Science Backed Brands
50:52 Conference Wrap And OutroDOWNLOAD OUR NEW APP IA COMMUNITY:
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Episode 351 hosts Sara Lavis (Registered Nurse from Perth, Australia)
In this episode we discuss how to best integrate skin treatments and devices into your aesthetic clinic or medispa - with a focus on NanoFractional RF technology by Venus.
Our conversation highlights some of the key tools to patient conversion when it comes to skin treatments - including a systematic consultation and having tools to examine skin quality objectively. Sara outlines the modalities she uses in her clinic and explains how and why she chose these devices. She then shares her insights about NanoFractional Radiofrequency using the Venus Versa Pro platform. We discuss the indications for it, ideal patient selection, the procedure and expectations. We also cover the concept of 'stacking' treatments with RF including polynucleotides, exosomes, PRP and insulin.
00:00 Introduction
01:39 Meet our Special Guest: Sara Lavis
05:42 Holistic Skin Shift
07:00 Learning Skin Confidence
09:46 Clinic Team And Workflow
10:49 Skin Assessment Tools
12:46 Non Pushy Skin Conversations
15:46 Devices In The Clinic
17:16 Choosing The Right Device
19:36 RF Basics And Candidates
23:32 Venus Versa Heads Explained
25:34 Multimodality Business Logic
28:16 RF Treatment Journey
31:03 Surface RF Explained
31:25 Ablation Vs Coagulation
32:13 RF Vs CO2 Downtime
33:03 Stacking Polynucleotides
34:16 All Skin Types Safety
35:02 Under Eye Skin Prep
36:06 PRP Exosomes And Insulin
38:02 Pores Texture And Resurfacing
39:06 Pigment Protocols And Melasma
41:44 Overtreatment Scope And Referrals
44:24 Consumables Pricing And Timing
47:34 Vendor Support And Upgrades
50:35 Clinic Future And Acne Bridge
53:30 Why Stacking Works
55:55 Wrap UpDOWNLOAD OUR NEW APP IA COMMUNITY:
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Episode 350 hosts Max Hayward (Co-Founder at Aesthetic Nurse Software) from England, UK.
In this podcast we talk about the evolution of an all-in-one clinic management platform for medical aesthetics professionals - Aesthetic Nurse Software. Max explains the origins of ANS and how he and their developer solved his mother's need for a better clinical notes and documentation solution.
We cover why having a proper patient journey mapped out leads to better compliance and how ANS has been adapted for both UK and the Australian requirements. We cover ANS's key features and how it has evolved with beta testing and user feedback. Tools we touch on include automations, rich reporting features, segmentation, email marketing, memberships and Klarna/Afterpay functionality.
00:00 Introduction
00:31 Max Hayward
02:17 Origin Story With His Mum
04:13 Working Mother Son Duo
07:02 Compliance First Design
08:58 Paper And Phone Risks
12:14 Australia Regulation Tweaks
13:44 Simple Yet Powerful UX
16:21 Building And Feature Growth
19:35 Naming Beyond Nurses
21:18 Automation Reports Marketing
23:46 Consultants And Retention Metrics
25:13 Measuring Patient Retention
26:02 Trial and Error Growth
26:47 Memberships for Recurring Revenue
29:35 Compliance and S4 Limits
31:42 Product Feedback Loop
33:50 Security and Support Promise
35:29 Buy Now Pay Later Options
36:57 All in One Feature Recap
37:49 AI for Data Insights
39:30 Chatbots After Hours Leads
41:20 US and Canada Expansion
42:21 Switching Systems Data Import
43:54 Pricing Plans and Offer
45:28 Wrap Up and EventsIA Listeners can get a free trial of ANS by clicking this link (& please click IA Podcast as the referrer!)
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Episode 349 hosts Dr Kami Parsa (Oculoplastic & Reconstructive Surgeon) from Beverly Hills, California.
Kami joins us in the 33nd chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.
Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.
00:00 Introduction
00:36 Meet Dr Kami Parsa
01:56 From Iran To Medicine
05:43 Oculoplastics And Early Fillers
08:31 Beverly Hills Practice Roots
10:11 Fat Grafting Shapes Technique
12:08 Filler Complications Era
12:47 What His Practice Looks Like
14:52 Not Anti Filler
18:58 Future Of Aesthetics
22:21 Nutrition And Inflammation
26:58 Injury Sparks Healing Deep Dive
30:38 Biohacking Finds Heart Blockage
33:19 Surgery Recovery Mindset
34:56 Wellness Advice Basics
37:11 Cholesterol Genetics Statins
39:34 Fear Practice Logistics
42:54 App Competition Break
43:48 New Work Life Balance
45:02 Book Nutrition In Practice
47:33 Surgery Nutrition Supplements
51:10 Injector Favorites Safety
54:28 Tech Ultrasound MRI Future
58:22 Wrap Up Next Episode Tease
APPLY TO OUR COMPETITION & WIN THE TRIP OF A LIFETIME TO SYDNEY
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Episode 348 (Part 1) hosts David Moatazedi (President & CEO of Evolus from California, USA).
In this podcast we cover Evolus' global vision and strategy - based on shifting from a traditional pharma model toward "performance beauty".
Our conversation with David discusses market differences by country, rapid trend cycles and the need for continuing clinical evidence. We address the drop in global HA fillers, macroeconomics, pipeline strategy and future modalities.
00:00 Aesthetics Industry Shift Ahead
00:52 Show Introduction and Two-Part Format
02:14 Meet David and the Evolus Story
03:35 Evolus' North Star for Growth
05:08 Beauty Lens vs Medical Risk
08:34 How the Industry Is Maturing Worldwide
10:36 Hype Cycles and Long-Term Staying Power
13:56 The "Natural Look" and Trend Drivers
17:37 Why Evolus Went Public
19:34 Macro Risks and Pipeline Bets
22:21 The Future of HA Fillers
22:48 Why HA Fillers Have Slowed Down
24:12 Rebranding the Filler Category
26:22 Staying Customer-Centric
28:53 The Next Waves of Innovation
31:49 Robots and AI Injectors
33:05 Helping Clinics Grow
37:31 Launching in Australia
38:45 What Aesthetics Could Look Like in 2035
41:33 Pipeline Updates and New HA Technology
43:07 Wrap-Up and Where to WatchPart 2 will be available on our new app IA Community for free very soon!
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ALL OF OUR OTHER LINKS & CONTACT INFORMATION:
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Episode 347 showcases our hosts Dr Jake Sloane & David Segal
We're proud to finally reveal the launch of our long-awaited project 'IA Community' - the social media app for aesthetic professionals!
This project has been years in the making and we've spent the last 18-months secretly building a platform designed for you guys. In this podcast we discuss the background to IA Community and why aesthetic professionals should download it. We touch on the main features of the app including:
Member profiles and powerful networking features Live Chat groups for instant connection, networking, support and advice Our podcast library - every episode is available to stream, new search features and the ability to like, comment and continue the podcast conversations in the app Introducing our new Exclusive Episodes - podcast that can't be found on any other podcast app Our Aesthetics Newsfeed - showcasing global features, stories and insights Conference Diary - information and ticket booking links for every major event event + secret event chat groups Partner spaces - showcasing the best brands in aesthetics IA-Gram - our very own HCP-only social media feed Business Education - Learn to understand your numbers And much, much moreLook our for our HUGE launch competition tonight at 7pm on Instagram!
00:00 Introduction
01:21 Why Build Our Own Platform
01:58 From Patreon To IA Community
04:35 Who It's For And Compliance
07:22 Verification And Transparency
09:36 Launch Giveaway Details
11:45 Why Join The Community
14:34 Safe Space Beyond Social Media
16:19 Membership Tiers Overview
16:43 Podcast Hub And Exclusives
18:25 Newsfeed And Conference Diary
21:02 Networking Over Content
21:29 Podcast Q&A Features
22:29 IA Gram Case Sharing
25:29 Member Directory Map
26:26 Partner Spaces Explained
29:18 Live Events Inside App
30:31 Business Tier Tools
32:55 AI Summaries And Notifications
34:58 Premium HCP Chats
36:46 Clinical Library With AI
38:47 Pricing And Memberships
39:53 Competition And Farewell30 DAY FREE TRIAL OF IA COMMUNITY (FOR HEALTHCARE PROFESSIONALS)
30 DAY FREE TRIAL OF IA COMMUNITY (FOR BUSINESS OWNERS/NON-CLINICAL PROFESSIONALS)
ALL OTHER IA LINKS & CONTACT INFORMATION
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Episode 346 hosts Lucas de Siqueira (Cosmetic Physician from Melbourne, Australia)
We discuss the purpose of cadaver learning for injectors and how these courses are typically run. Lucas explains his background in anatomy and how he became a cadaver course educator. We highlight how this type of learning is usually run, with interactive practical sessions that incorporate practical injectable concepts and techniques.
Importantly we also cover the themes of ethics, the respectful handling of donated human tissue and recognising how special this resource is. We end with details of the upcoming cadaver course linked to the AAS conference in Perth, Australia in May.
00:00 Introduction
01:14 Meet Dr Lucas de Siqueira
04:13 From GP To Injectables
06:19 Who Can Teach Cadavers
07:31 Medical School Dissection Days
10:34 Fresh Vs Preserved Specimens
13:43 What Cadaver Workshops Teach
20:54 Creating A Safe Learning Space
24:26 Changing Clinical Practice
25:05 Anatomy Meets Technique
26:47 Depth Over Memorization
27:51 Dissection Makes It Stick
28:54 Course Logistics Explained
32:02 Pre Reading For Success
33:14 Hands On Injection Practice
34:47 Beginners Vs Experts
36:30 Respecting Donated Specimens
40:52 Culture And Cadaver Ethics
43:00 Preparing For The Shock
45:47 Alternatives To Cadavers
48:05 Booking And Final Takeaways
50:20 Outro And Social LinksJOIN THE WAITING LIST FOR IA COMMUNITY (OUR NEW APP)
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Episode 345 showcases our hosts Dr Jake Sloane & David Segal.
In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking.
In Chapter 17 we delve into three topics:
1) The impact of the Middle East conflict and the major concern about fuel shortages and supply-chain disruption.
2) Australia's law change concerning credit card surcharges.
3) Growing conference fatigue in aesthetics.
00:00 Introduction 00:40 What's Trending Agenda 02:06 Middle East Fuel Shock 02:39 Global Supply Chain Fragility 04:09 Australia Petrol Shortages 08:08 Economic Fallout Depression Fears 10:33 Conflict Outlook Energy Independence 13:04 Aesthetic Business Slowdown Q1 16:44 Reading Numbers Cutting Costs 21:07 Client Access Communication Plans 23:31 Preparedness Avoiding Panic 24:50 Panic And Preparedness 25:59 Pharma Supply Chain Reality 26:39 Credit Card Surcharge Ban 28:00 Margins Pricing And Fees 30:24 Payment Alternatives And Disruption 33:05 Cut Terminal Costs With AI 34:52 Conference Fatigue Explained 36:39 Smaller Events Better Networking 38:47 App Conference Diary Feature 42:37 Future Of Conferences And App Podcast 45:43 Wrap Up And Next TopicsJOIN THE WAITING LIST FOR IA COMMUNITY (OUR NEW APP)
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Episode 344 Part 1 hosts Dr David Eccleston (Cosmetic Physician from Birmingham, UK)
In our mini series 'The Tox Talks', we feature expert injectors who have significant experience in using botulinum toxins. These episodes explore our guests experiences using particular brands, the evolution of their injecting techniques and we get special insights into the subtle nuances of getting the best out of toxins.
Part 1 (this episode) is available to listen to on all of your favourite podcast apps. Part 2 will be available exclusively on our new app called IA Community launching in May (Click here to join our waitlist)In Chapter 12 Part 1 we discuss what injectors learn when they are first taught about toxins. We get into topics including discuss on vs off-label use of toxins, the limitations of pharma-led training, myths around toxin aftercare, preserved vs normal saline, needle considerations and the issues with toxins and pregnancy or breastfeeding .
00:00 Introduction
00:55 Meet Our Guest: Dr David Eccleston
01:50 Part One vs App Exclusive
03:30 David Background Journey
05:05 How Toxins Evolved
07:00 Early Days With Botox
09:40 Consultation Framework
13:40 Handling Top Ups Pricing
14:20 Managing TikTok Patients
20:35 Off Label Ethics Safety
23:40 Learning Off Label Properly
25:50 Choosing Your Go To Toxin
26:25 Six Ds Technique Begins
29:55 Injection Technique Details
30:20 Switching Toxins Safely
31:40 Aftercare Advice Today
34:40 Aftercare Myths Explained
37:10 Pregnancy Breastfeeding Policy
41:10 Bruising Pain Expectations
43:25 Preserved Saline Benefits
46:20 Reducing Bruising Strategies
49:40 Needle Size Brand Choices
50:45 Systemic Risk Online Claims
55:55 Aminoglycosides Contraindication
57:50 Wrap Up & Part Two TeaserJOIN THE WAITING LIST FOR IA COMMUNITY (OUR NEW APP)
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Episode 343 hosts Rick O'Neill (Digital Marketing Expert from Brighton, UK)
We discuss the major shifts in aesthetic marketing over the past 12–24 months - driven by AI technology and the changing behavior of patients.
We explore:
How SEO and website optimisation are more important due to how tools like ChatGPT search the web. How patients can take up to 12 months with numerous touchpoints before converting to a booking The requirement for an 'always-on, multi-channel' ecosystem beyond Instagram. Tool likes 'AnswerThePublic' to understand what patients are Googling The benefit of writing experience-based blog articles on your website TLDR summaries for AI visibility Email marketing segmentation Cautious AI tool use inclusing chatbots and note-takers LTF's new 'Black Belt Digital' platform - offering AI-built websites, education, templates and resources IA Community - Inside Aesthetic's new upcoming app00:00 Introduction
00:42 Special Guest: Rick O'Neil - Returns and AI Shift
01:37 MCAS Recap and Business Focus
02:46 Rick Background and LTF Story
07:10 Big Digital Changes Explained
11:54 Zero Moment of Truth
18:08 Build a Content Ecosystem
18:44 Answer the Public Workflow
20:37 Write Blogs That Rank
22:32 Repurpose and TLDR for AI
26:58 Client Adoption and Practical Tips
29:49 Budgeting and Marketing Mindset
33:56 Content Creation vs Distribution
38:07 SEO Basics and Technical Fixes
42:56 SEO Intent Signals
44:28 AI Tools for Clinics
48:04 Websites in 2026
51:12 Social Media That Converts
56:50 Search Meets Instagram
58:20 Black Belt Digital Platform
01:07:52 Listener Questions
01:12:08 Future Patient Journey
01:15:36 Where to Start Now
01:18:17 Final Wrap and PlugsBlack Belt Digital - Discover Black Belt Digital: LTF's new platform dedicated to helping clinics with their aesthetic digital business marketing success. Get expert marketing knowledge, free resources and a professional website builder.
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Episode 342 hosts Aisling Walsh (Registered Nurse from Sydney, Australia).
In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners.
In Chapter 22 we discuss Aisling's story where she become the business owner of the clinic where she first started injecting. All whilst balancing motherhood and the new responsibilites that come with being a business owner.00:00 Introduction
00:41 Special Guest: Aisling Walsh
02:21 From Ireland To Australia
04:25 From Nursing To Aesthetics
06:25 First Injecting Training And Mentorship
09:49 Building Skills Safety And Clientele
12:12 Balancing Mum Life And Business
14:08 Becoming An Owner And Outsourcing
16:58 Buying The Clinic
22:00 Valuation Risk And Worst Cases
27:55 Owner Reality: Admin Days
31:47 Skin First Philosophy
32:15 Injecting Day Breakdown
34:10 Team Management Tips
36:59 Regulations And Competition
39:30 Buying The Right Device
41:54 Results Over Products
44:41 Brand Refresh And Socials
50:28 Pricing And Patient Journey
54:44 Future Plans And Exit
57:27 Summary and EndJOIN THE WAITING LIST FOR IA COMMUNITY (OUR NEW APP)
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Episode 341 hosts Dr John Leonardo (Anaesthesiologist from Toronto, Canada)
John join us in Chapter 13 of our Masterclass series of episodes. Here we host global experts with significant experience to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, other injectable products and techniques. (For toxin insights, check out our other mini-series, 'The Tox Talks')
In Chapter 13 we discuss a sub-niche of aesthetics that John has developed - male sexual aesthetics. We first explore the taboo and stereotypes behind these sorts of male concerns as well as unpacking some of the functional issues that may also need addressing.
We then outline the five main treatments that John offers:
Penile toxins (GroTox®) for flaccid hang and erectile function Penile filler (P-Girth®) for girth +/- gland enhancement Scrotal toxin (ScroGro®) to relax scrotal retraction, reduce wrinkles and treat hyperhidrosis Scrotal filler (ScroGro®) to increase scrotal size Anal toxin (RimTox®) to relax the internal sphincter for receptive anal sex.John discusses his consultation technique with male aesthetic patients and for each treatment we cover dosing, techniques, product choice, aftercare, costs and complications.
00:00 Introduction
00:40 Meet Dr John Leonardo
01:28 What Is Male Sexual Aesthetics?
03:46 Consultation and Psychology
06:06 How John He Entered The Niche
10:07 Grotox® Mechanism
14:36 Grotox® Protocol and Dosing
21:16 Aftercare, Risks & Longevity
26:34 Pricing, Naming and Industry Context
31:37 P-Girth® - Penile Fillers
35:51 Hybrid Filler and Technique
39:48 Inducing Erections Before Filling
43:32 Penis Sculpting
49:13 Penile Vascular Occlusions
59:12 ScroGro® Toxin Benefits and Method
01:02:24 ScroGro® Filler Protocol
01:06:42 RimTox®
01:13:12 Wrap Up and Resources
01:16:19 Final Outro and LinksJOIN THE WAITING LIST FOR IA COMMUNITY (OUR NEW APP)
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Episode 340 hosts Dr John Leonardo (Anaesthesiologist from Toronto, Canada)
John joins us in the 32nd chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.
Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.
00:00 Introduction
01:27 IA Community App Preview
02:15 Special Guest: Dr John Leonardo
02:33 From DJ to Anesthesiologist
08:16 PRP Results and Patient Selection
11:49 Canadian Aesthetics Trends
15:43 Practice Mix - Sexual Aesthetics
24:55 Exosomes and Hair Growth
29:24 Filler Anxiety and Technique
35:56 Ethics of Exosomes
37:48 Stocking New Products
43:35 Sculptra vs Radiesse Strategy
45:57 Skin Boosters vs Topicals
47:59 Male Sexual Aesthetics 101
49:20 Stigma and Market Reality
57:06 Provider Fit and Corrections
01:02:14 Longevity Advice and WrapJOIN THE WAITING LIST FOR IA COMMUNITY (OUR NEW APP)
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Episode 339 hosts Jessica Ferris (Registered Nurse & CEO of Australian Aesthetic Symposium)
In this episode we explore the logistics and motivations behind launching a new aesthetic conference. Australia Aesthetic Symposium (AAS) was held for the first time last years in Perth, Western Australia and is hosted and founded by Jessica.
Jessica shares her background in event management, teaching, nursing and most recently into cosmetic injecting. She explains her reasoning to create a new and independent educational event, designed specifically for aesthetic professionals in her home state.
We learn about the logistics and costs to launch a conference, working with sponsors and the finances needed, the challenges of being an unknown organizer, and the problems encountered behind the scenes.
This podcast is sponsored by the Australian Aesthetic Symposium. To save 20% off tickets to this years AAS, click here to buy tickets and use the promo code IA20
00:00 Introduction
01:08 Special Guest: Jessica Ferris from AAS
03:14 Why Perth Needed AAS
05:25 Jessica's Background and Youth Lab
07:36 Learning to Inject in WA
08:42 AAS Idea and Early Hustle
10:07 Partnering with Dr Mike
12:13 Keeping the Conference Fresh
13:38 Building the Event Blueprint
15:09 Budgeting and Hidden Costs
16:58 Selling Tickets and Sponsor ROI
20:31 WA Community and Remote Delegates
23:11 Designing the Program
23:29 Curating Conference Topics
25:30 Safety Business and Diversity
26:32 Why Live Demos Fall Flat
29:26 Cadaver Course Deep Dive
32:28 Making Attendance Worth It
36:28 Behind the Scenes Challenges
39:35 Delegation and Event Day Flow
42:35 Who Should Attend
44:45 Speakers Tickets and Farewell
46:27 Closing CreditsALL IA LINKS & CONTACT INFORMATION
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Episode 338 hosts Chloe McGrath (Founder & Director of The Aesthetic Collective from Sydney, Australia)
In this episode we explore how cosmetic clinics should market and brand themselves in 2026. Chloe shares her background in aesthetics and explains why her agency works exclusively within the sector, prioritising compliance and close alignment with the regulators.
We discuss common misconceptions including the belief that clinical skills alone can build a successful clinic and the serious risk of regulatory breaches when using a non-aesthetic marketing agency.
Our conversation covers key growth drivers including the limitations of word-of-mouth referrals, the importance of multiple patient touchpoints before booking, and the challenge of accurately tracking attribution. We on practical, capacity-based marketing strategies for solo injectors versus scaling clinics, highlighting Meta ads as a cost-effective option when geographically and demographically targeted.
00:00 Introduction
04:15 Regulations, Compliance & Why Conservative Marketing Wins
06:37 Clinician vs Entrepreneur: How Mature Are Clinics in 2026?
10:58 When Marketing Goes Wrong: Distressed Clinics, Debt & TGA Letters
13:36 What Actually Drives Growth: Word of Mouth Limits & 7–10 Touchpoints
16:45 Content Myths: Posting Frequency, Quality vs Spam & The Algorithm
19:17 Brand Foundations: Defining Your Identity, Values & Target Patient
22:41 Men in Aesthetics: Why It's Still 90% Women + The Longevity Angle
27:39 What Makes a Clinic Successful Now: Beyond Price & Chain Clinics
29:10 Scaling the Team: Getting Patients to Trust New Injectors
32:22 Capacity vs Growth: Balancing Regulars, New Patients & Rebookings
33:24 Choosing Your Business Model: Solo Injector vs Scaling a Clinic
37:28 Branding Beyond a Logo: Consistency Across Every Touchpoint
41:14 Culture Is the Brand: Team Energy, Retention & Patient Experience
44:12 From DIY to Pro: Rebrands, Diplomacy & Why Cohesion Builds Credibility
45:51 Marketing Budgets That Work: Meta Ads, Content Shoots & What to Spend
55:35 Word of Mouth vs Acquisition: Retention Math & Why You Still Need Marketing
57:49 Action Steps + The Future: Fix Your Basics, Sanity-Check Messaging & Wrap-UpALL IA LINKS & CONTACT INFORMATION
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Episode 337 hosts Dr Abishek Settipalli (aka 'Dr Abs', Dentist from London, UK) & Dr Ben Coyle (General Practitioner from Leicester, UK)
Abs and Ben join us in Chapter 12 of our Masterclass series of episodes. Here we host global experts with significant experience to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, exosomes and other injectable products. (For toxin insights, check out our other mini-series, 'The Tox Talks')
In Chapter 12 we discuss Sunekos, a new product in Australia and distributed by Xytide. Our discussion begins with a discussion about regenerative aesthetics and what this term really means. We then cover the science of the skin and what happens when we age. Importantly we get a better understanding about the key building blocks of the skin including the various types of collagen, elastin and fibronectin.
Sunekos is marketed as a 'bioregenerator' and we underpack what is it, how it works, what patients are suitable, how it's used in clinical practice and much more.
00:00 Introduction
00:52 Special Guests: Dr Abishek Settipalli & Dr Ben Coyle
03:29 Discussion on Aesthetics and Regenerative Medicine
06:37 Challenges in the UK Aesthetics Market
08:46 Understanding Regenerative Medicine
10:09 Patient Demographics and Treatment Approaches
16:47 Trends in Aesthetic Treatments
29:19 Understanding HA and Amino Acids
29:44 Nutrient Sensing and Human Biology
31:58 Inflammation and Aging
33:32 Amino Acids: Ingestion vs. Injection
35:31 Collagen and Skin Health
43:55 Patient Experiences and Results
53:01 Combination Therapies and Treatment Limitations
01:02:25 Addressing Ageing Hands
01:02:57 Face Injection Protocols
01:05:22 Cellulite Treatment Insights
01:06:56 Neck Treatment Challenges
01:08:19 Injection Techniques and Training
01:14:39 Commercial Aspects of Treatments
01:21:39 Future of Aesthetic Treatments
01:25:05 Final Thoughts and FarewellALL IA LINKS & CONTACT INFORMATION
JOIN THE WAITING LIST FOR IA COMMUNITY (OUR NEW APP)
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Episode 336 showcases our hosts Dr Jake Sloane & David Segal
In this episode we go through our list of strategies and ideas for clinics to thrive and grow in 2026. We discuss the concept of examining and diagnosing your 'financial health' with a detailed explanation of profit margins, balance sheets and the importance of analyzing your costs vs prices.
We also cover team management, tips to improve patient retention, rebooking strategies as well as the importance of committing to a social media and marketing strategy.
00:00 Introduction
00:41 Starting the New Year: Business Reflections
02:28 Analysing Business Performance
05:07 Understanding Financial Reports
11:02 Managing Stock and Profit Margins
33:36 Skincare and Retail Strategies
39:39 Creating Your Own White Label Brand
40:45 Memberships and Subscriptions
45:45 Income Streams: Training and Mentorship
50:41 Managing Teams and Staff Performance
56:37 Patient Retention and Rebooking Strategies
01:11:47 Marketing and Social Media Strategies
01:17:09 Conclusion and Final ThoughtsALL IA LINKS & CONTACT INFORMATION
JOIN THE WAITING LIST FOR IA COMMUNITY (OUR NEW APP)
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Episode 335 showcases our hosts Dr Jake Sloane & David Segal.
In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking.
In Chapter 16 we delve into the key overall trends that we predict will influence the year ahead. We discuss:
The shift towards 'slow ageing' (long term planning and smaller but more frequent treatments) The rise of bio-stimulators vs traditional hyaluronic acid fillers - and whether this trend will balance itself out or not The rationalisation of devices in clinics - multiplatform devices vs multiple machines The professionalisation of aesthetics - getting serious about business and regulations The increasing sophistication of patients - how they are arming themselves with knowledge to pick and choose only the best injectorsWe also share our HUGE news and the impending the launch of our new app called 'IA Community'. (Due out in March/April 2026) This new platform and app will bring together the entire aesthetics community including HCP's, business owners and brands for networking, support, advice, education, promotions, events and much, much more.
00:00 Introduction
00:40 Welcoming the New Year and Episode Introduction
01:22 Maintenance and Longevity in Aesthetics
02:57 The Professionalise of Aesthetics
04:20 Exciting News: Launching the IA Community App
07:17 Maintenance and Longevity Based Aesthetics
19:53 The Rise and Fall of HA Fillers
28:01 Future of Regenerative Medicine
28:48 Combining HA and Bio Stimulants
29:32 Evolution of Treatment Approaches
31:18 Device Rationalisation and Platform Thinking
35:48 Professionalise of Aesthetics
50:48 AI and the Future of Aesthetic Treatments
54:58 Conclusion and Future TrendsALL IA LINKS & CONTACT INFORMATION
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