Episodes
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In this episode, we go inside the mind of Simon Dixon, co-founder of the global brand and design consultancy DixonBaxi.
» Learn more at https://justcreative.com/podcast
Known for shaping bold, human brands for some of the world’s most iconic companies, Simon shares how his team builds what they call Intelligent Identities™—living systems designed for scale, emotion, and relevance.
We cover:
• The DixonBaxi Way: principles, process, and creative culture
• Why emotion—not aesthetics—is the foundation of powerful design
• How to build brand systems that stay flexible without losing clarity
• What SuperFutures is, and how it’s reshaping the future of brand innovation
• Lessons from decades of creative risk, leadership, and reinvention
This is a must-listen for designers, strategists, and creative leaders who want to push beyond surface-level branding and build brands that actually matter.
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In this episode of JUST Branding, we’re joined by the brilliant and delightfully unconventional Rory Sutherland, Vice Chairman of Ogilvy UK, TED speaker, and author of Alchemy: The Surprising Power of Ideas That Don’t Make Sense.
Rory takes us deep into the world of problem framing, a powerful technique that flips business challenges on their head to reveal bold, creative brand solutions hiding in plain sight.
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Missing episodes?
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In this episode of JUST Branding, we sit down with Michael Bungay Stanier (MBS), the best-selling author of The Coaching Habit, The Advice Trap, and How to Work with (Almost) Anyone, to explore how coaching can become your secret weapon in branding and business.
Learn more at https://justcreative.com/podcast
If you’re a creative shifting into strategy, leading workshops, or simply trying to manage client relationships without losing your mind, this one’s for you.
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In this episode of JUST Branding, we sit down with hybrid creative leader Cyril Louis who is Creative Partner at The Royals and the mind behind campaigns for Beats by Dre, EA Games, and Heineken to unpack how brands can become culturally relevant and commercially effective.
We explore:
• What “brands in culture” really means (hint: it’s more than just riding trends)
• The difference between cultural resonance and “culture-washing”
• How to authentically engage with cultural movements without getting burned
• Practical frameworks to align your brand with the right cultural moments
• Why the future of branding depends on understanding global and local nuance
• The role of emerging tech (like AI & Web3) in shaping brand relevance
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In this episode of JUST Branding, we unpack Account-Based Experience (ABX) which is a strategic approach that unites marketing, sales, and customer success to drive focused, sustainable brand growth.
Learn more at justcreative.com/podcast
Our guest walks us through their 7 Steps to ABX Success, offering a clear, practical framework to move from scattered tactics to shared results.
Together, we explore:
• Why ABX is more than a rebrand of ABM—and why it matters
• How to align company strategy with marketing strategy
• The power of a well-defined Ideal Customer Profile (ICP)
• How to build a target account list that fuels real opportunities
• Ways to create content that resonates (and converts)
• How to run omnichannel campaigns that feel intentional, not intrusive
• What metrics matter when it’s time to measure and scale
If you’re tired of misaligned teams, generic marketing, or chasing leads that go nowhere, this episode will shift your thinking and sharpen your strategy.
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Is creativity the key to unlocking innovation?
In this episode of JUST Branding, we sit down with Melissa Dinwiddie — innovation strategist, keynote speaker, and author of The Creative Sandbox Way.
Learn more at https://justcreative.com/podcast
Melissa’s journey from calligraphy and jazz to corporate consulting has given her a unique perspective on creativity in business.
She shares her Create the Impossible™ framework, a game-changing three-step process designed to help teams embrace play, imperfection, and rapid learning. We’ll explore why play isn’t just for kids, how artistic thinking fuels innovation, and how to bust through creative blocks that hold businesses back.
Get 50 Free Pages of the The Creative Sandbox Way Book
If you’re looking to boost creativity, enhance collaboration, and drive innovation—this episode is packed with insights you won’t want to miss!
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Buckle up—this is our most unfiltered episode yet. Mark Ritson joins us for a no-BS conversation on branding, marketing myths, and why so many marketers still miss the point.
👉 Learn more: https://justcreative.com/podcast/
No fluff. Just straight-up marketing truth from one of the sharpest minds in the game.
We discuss:
▶︎ Marketing Myths & Industry Bullsh*t
▶︎ The Biggest Problem with Brand Education (and why it’s broken)
▶︎ Branding vs. Performance Marketing (Are marketers still missing the point?)
▶︎ Positioning & Brand Strategy (+ Mark’s deep love for Kit-Kat)
▶︎ The ROI of Branding (Can you actually measure it?)
▶︎ AI & Branding—Beyond the Hype (Including the rise of RitBot)
▶︎ Mark’s Take on Branding Thought Leaders
▶︎ Differentiation AND Distinctiveness (Why the debate still won’t die)
▶︎ Rapid-fire Q&A madness
Warning: If you’re easily offended, maybe sit this one out.
Tune in now!
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With the rise of the social justice movement, the debate over if, when, and how brands should engage with politics has never been more relevant. In this episode, we sit down with Jeroen Reuven Bours, founder of Darling Agency in New York, to break down this complex and high-stakes topic.
We explore:
✅ The pros and cons of brands getting involved in political discourse
✅ Real-world examples of brand activism—both successful and catastrophic
✅ How companies can navigate political engagement without alienating their audience
✅ Jeroen’s expert take on when it makes sense for brands to take a stand
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With over 50 years (!!) of experience and a track record of building one of the US’s most successful mid-sized branding firms, Brandon shares his passion for helping entrepreneurs unlock the transformative power of brand alignment.
We explore what it means to be “Brand ON,” why alignment is critical for growth, and practical strategies to achieve it.
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We sit down with Lida Citroën, an award-winning expert in reputation management, renowned keynote speaker, and author of The New Rules of Influence.
Whether you’re a seasoned executive or a leader in the making, this episode is packed with tips to help you step into your full leadership potential.
Key Topics:
• The shift in influence: Why traditional authority isn’t enough anymore
• Lida’s 10-step process for building influence and why “why” matters
• How storytelling can help leaders build trust and connection
• Practical advice for increasing confidence and authenticity as a leader
Tune in to learn how to lead with purpose and influence in today’s rapidly changing world!
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If you are looking to build a standout brand in a comoditised marketplace then this is the episode for you!
👉 Learn more: https://justcreative.com/podcast
Cooper Parry is a UK accountancy firm like no other. They are famous for being "the rebels of accountancy" and zigging when everyone else is zagging.
They epitomise many of the principles brand strategists speak about in theory. Using brand and culture they have become one of the fasted growing professional services businesses in the UK.
Join us from the front lines as we speak with their Creative Director (yes thats right an accountancy firm with a CD!) to unpack the story and secrets of their brand building success.
Use these same principles, so you can take your business from bland to brand, you rebel!
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Join hosts Jacob Cass and Matt Davies as they highlight the best insights from 2024’s top branding experts on Just Branding.
👉 Learn more: https://justcreative.com/podcast
This episode features the brightest minds, including Byron Sharp, Andy Raskin, Alex Smith, Alexandra Watkins, Tom Roach, Nick Asbury, Maria Brasil, and more.
From brand positioning models to strategic narratives, purpose-driven branding, and the future of strategy, we explore actionable advice and thought-provoking ideas to help you grow your brand.
Discover:
• Differentiation vs. distinctiveness
• Humour in branding
• Brand naming secrets
• Streamlined strategy frameworks
Whether you’re a strategist, designer, or brand leader, this “best of” episode distills the key themes that shaped branding in 2024.
Tune in and get inspired!
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We’re joined by Richie Meldrum, a renowned brand strategist, consultant, and educator with a unique ability to bridge strategy and design.
👉 Learn more: https://justcreative.com/podcast
Richie shares his journey from copywriting to leading transformative branding projects, revealing how aligning strategy with design creates impactful, cohesive brands.
Richie also offers invaluable advice for designers and strategists striving to collaborate effectively.
Connect with Richie:
Website - www.richiemeldrum.comInstagram - https://www.instagram.com/richiemel/LinkedIn - https://www.linkedin.com/in/richie-meldrum/Bare Brand Strat
www.barebrandstrat.comhttps://www.instagram.com/barebrandstrat/https://www.linkedin.com/company/bare-brand-stratMention 'JACOB' for special discount.
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In this episode of Just Branding, we sit down with creative writer and branding expert Nick Asbury, author of The Road to Hell.
Nick challenges the widely accepted notion that brands can simply ‘do well by doing good,’ arguing that purpose-driven marketing often leads to unintended consequences.
Tune in to learn how brands can strike a better balance between creativity, authenticity, and ethical responsibility.
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Mark Pollard, founder of Mighty Jungle and host of Sweathead, shares his unique perspective on simplifying strategy in this insightful episode. Reflecting on his journey from creative to strategist, Mark explains his approach to strategy, highlighting the pivotal role of storytelling and empathy in shaping effective brand narratives.
We explore the delicate balance between creativity and analytical thinking, with Mark providing real-world examples of strategies that drive impactful results. He underscores the importance of simplicity in strategy, offering practical guidance on how to create clear, actionable brand strategies through his 4 Point Framework.
Mark also dives into the biggest challenges facing strategists today, offering advice on avoiding common pitfalls and staying ahead in a rapidly evolving industry.
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Make your brand unforgettable with humour! Jacob Cass & Matt Davies sit down with branding expert Paddy to explore how adding a dash of humor can make brands more relatable, engaging, and memorable!
Learn more: https://justcreative.com/podcast
Paddy shares his journey into humor-driven branding and why he believes humor is a powerful tool for standing out in today’s crowded market.
Discover when and where humor works best, along with Paddy’s step-by-step guide for crafting humorous copy that hits the mark.
From practical examples of brands nailing their humor to common pitfalls to avoid, Paddy shares insights that will help you use humor confidently and effectively in your messaging.
Tune in for actionable tips and real-world examples on using humor to connect with your audience—and learn Paddy’s top strategies for creating an authentic, funny brand that resonates.
If you’re ready to make your brand stand out, this episode is a must-listen!
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In this episode of JUST Branding, we are thrilled to welcome Tom Roach, Vice President of Brand Strategy at Jellyfish and one of the most respected figures in the advertising world.
👉 Learn more: https://justcreative.com/podcast
With over 20 years of experience at top agencies like BBH, Leo Burnett, and AMV BBDO, Tom has become a leading voice in the fusion of brand and performance marketing.
Join us as Tom shares his journey from traditional agencies to his current role at Jellyfish, where he’s reshaping the future of branding in a digital-first landscape. We’ll dive deep into his unique approach to bridging the often-divisive gap between brand strategy and performance marketing, explore the power of creativity for long-term brand growth, and hear his vision for the future of brand planning.
Whether you’re in branding, marketing, or advertising, this episode is packed with valuable insights for anyone looking to build sustainable, high-performing brands. Tune in!
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In this episode, we sit down with Magdalena Adamska, founder of BrandStruck and a seasoned freelance strategist, to explore the world of brand positioning.
👉 Learn more: https://justcreative.com/podcast
We’ll start by getting to know Magda and how she founded BrandStruck, a platform dedicated to brand strategy insights. Then, we dive into the essentials of brand positioning—what it is, why it’s crucial for businesses, and how it helps shape a company’s market presence.
Magda shares insights into popular brand positioning models, weighing their pros and cons, and offering practical tips for selecting the right approach. We also discuss common mistakes businesses make when positioning their brands and how to avoid them.
Whether you’re building a brand or refining an existing one, this episode provides actionable strategies to position your brand effectively. Tune in to learn from an expert and discover where you can follow Magda for more branding wisdom!
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In this episode, we tackle the often-overlooked challenges of brand identity asset management and explore why traditional style guides might not be enough.
👉 Learn more: https://justcreative.com/podcast
Joined by Raitis Velps, we dive into the common pitfalls brands face, from outdated assets to inconsistent branding across platforms.
Discover how these issues can dilute brand perception and hurt performance in competitive markets.
We also examine where static brand guidelines fall short and introduce innovative tools like Corebook Studio, which offer dynamic, real-time solutions for modern brand management.
Learn how digital-first brand guidelines can streamline consistency, improve collaboration, and elevate your brand’s value.
Whether you’re an agency or a brand leader, this episode provides actionable insights to rethink how you manage brand assets in today’s fast-paced world.
Tune in and explore the future of brand management!
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The episode features a compelling discussion with Maria Brasil, founder of Essence Branding and a champion of conscious capitalism.
👉 Learn more: https://justcreative.com/podcast
Maria shares her journey from working in traditional branding agencies to pioneering a brand strategy approach that emphasizes aligning brand positioning with organizational culture.
She explains the concept of conscious capitalism, which revolves around four pillars: higher purpose, conscious leadership, conscious culture, and stakeholder integration.
Maria and the hosts delve into the importance of building brands “from the inside out,” stressing that true brand authenticity stems from the company’s core values and culture, not just external marketing efforts. Maria shares insights from her work, including a project with a fintech company in Brazil’s favelas, where she helped develop a brand that resonates deeply with its community by addressing their unique needs and challenges.
The episode also explores the challenges of integrating conscious capitalism into business practices, emphasizing the need for leaders to take the time to understand and authentically embody the brand’s values. Maria concludes by encouraging companies to consciously build brands that are not only profitable but also meaningful and aligned with their internal culture.
Conscious Capitalism is a business philosophy that emphasizes the importance of aligning business practices with social and environmental responsibilities. It advocates for a business model that serves all major stakeholders, including customers, employees, investors, communities, suppliers, and the environment, rather than solely focusing on maximizing shareholder value.
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