KO Your Brand – Podcast

Episodes

Why I’m Pausing “KO Your Brand” (And What’s Coming in September 2025)
15 Aug 2025· KO Your Brand
Show Notes:
This week on Pulling Punches, Katrina Owens, top personal branding and PR expert, shares a big update: KO Your Brand is taking a short break before returning in September 2025 with a brand-new identity.
Katrina explains why this isn’t just a rest period, but a strategic move to support major behind-the-scenes changes, exciting new opportunities, and her big goal of building a seven-figure podcast. From speaking on stage in New York City to receiving awards and leveling up her brand, she’s setting the stage for a powerful relaunch.
Tune in to hear:
Why the pause is necessary for the next evolution of the showHow her brand has shifted over the past seven monthsThe exciting milestones happening in the coming weeksHow you can support the relaunch by rating, reviewing, and following
Follow Katrina on Instagram @KatrinaOwensPR for all the updates and the big September reveal.
When the podcast returns, expect it to be stronger, bolder, and more impactful than ever. See you in September!
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The Monthly Revenue Target I Didn’t Hit (And the PR & Sales Strategy That’s Getting Me Closer)
13 Aug 2025· KO Your Brand
This week, personal branding and PR expert, Katrina Owens, is taking you behind the scenes of her ambitious goal to hit $30K in one month—and why, even though she didn’t quite get there, she’s more confident than ever that it’s coming soon.
From refining her sales process to stacking powerful PR moments, Katrina shares exactly what worked, what didn’t, and the surprising lifestyle shifts that made the biggest difference. This episode is both a transparent business breakdown and a reminder that your next big goal isn’t just about strategy—it’s about who you become in the process.
She shares:
The outreach and content strategies that dramatically increased client inquiriesHow Instagram Stories and DM follow-ups drove more conversionsThe PR moments that led directly to new sales in the Fame Ready Entrepreneur ProgramWhy lifestyle habits (and ditching the “grumpy” energy) supported her growthLessons learned from missing her revenue target—and how to keep momentum
Katrina also opens up about the mindset work behind scaling, how she couples PR with sales for maximum impact, and the exact shifts she’s holding onto to hit her next big milestone.
If you’ve ever set a bold revenue goal, missed it, and wondered how to bounce back stronger, this is your playbook.
Links Mentioned:
→ Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
→ Watch the Hidden Gem to Headlines Replay: https://knockoutdirective.myflodesk.com/hiddengem
→ Book a 1:1 Discovery Call: https://calendly.com/knockoutdirective/30min?month=2025-07
→ Learn more about Living in Balance Mentorship: https://libseminars.com/
Follow Katrina for more PR + personal brand strategies:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/
Listen now to learn how to pair PR with sales, shift your habits, and hit your next big business goal.
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Big Brand Energy Sessions: Your Exclusive Invite to the Fraser Valley’s Most Transformative Personal Branding Event
8 Aug 2025· KO Your Brand
Show Notes:
This week, Katrina is pulling no punches with an exciting first look at her newest creation—Big Brand Energy Sessions, a two-part, high-impact event series coming to the Fraser Valley this October. From an intimate VIP Brand Clarity Brunch to an all-day Brand Expansion Experience, Katrina shares exactly how these events will help you dream bigger, clarify your vision, and step into your next-level brand identity.
In this solo episode, she reveals:
Why she created an event series that didn’t exist locally—and why it’s unlike anything else in the Fraser ValleyWhat you’ll get at the VIP Brand Clarity Brunch (and why it’s the perfect blend of strategy and celebration)How the Brand Expansion Experience will give you the tools, connections, and confidence to grow your brandThe incredible value of the VIP package (and why tickets are already 50% sold out)How this series connects to her own “quantum leap” season in business and life
Katrina also gives listeners first access to tickets before they go public, plus a peek behind the scenes of her next-level brand evolution.
Mentioned in this episode:
VIP Brand Clarity Brunch: October 15, 2025 – Fort Langley, BCBrand Expansion Experience: October 22, 2025 – Fraser Valley, BCVIP Package: Brunch + Main Event + 60-Minute Strategy Session for $497Only 6 VIP tickets remaining at the time of this recording!
Links Mentioned:
Grab your ticket to Big Brand Energy Sessions → https://knockoutdirective.thrivecart.com/big-brand-energy
Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/
🎧 Listen now to claim your spot at the table—and in the room—before tickets are gone.
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Why Your Ego is Holding Back Your Speaking Career (and How to Drop It)
6 Aug 2025· KO Your Brand
Show Notes:
This week, Katrina is going deep on a topic that’s been showing up in her life, her client work, and the speaking world: ego—and how it can quietly sabotage your growth, especially if you dream of speaking on bigger stages.
In this candid, stream-of-consciousness episode, Katrina shares:
The moment she realized she was second-guessing her own bold messaging—and why she’s leaning into it anywayHow your ego might be killing your speaking career before it even startsWhy starting small (yes, even in a room of 20 people) is the secret to booking big opportunitiesA personal story about being told to “tone it down” and how it shaped her brand voiceThe difference between chasing perfection and showing up with discipline, even when it’s uncomfortableWhy building self-awareness is one of the most important skills for business growth
Katrina also opens up about the mental chatter, insecurities, and mindset shifts that come with stepping into a “next level” version of yourself—both in business and on stage. If you’ve ever struggled with the fear of being “too much” or the temptation to skip the hard, unglamorous work, this episode is a must-listen.
Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/
🎧 Listen now to learn why dropping your ego might be the most powerful move you make for your brand this year.
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Building a Personal Brand? Don’t Make THIS Naming Mistake
1 Aug 2025· KO Your Brand
Show Notes:
This week, Katrina is pulling punches on a question she constantly gets from clients, listeners, and early-stage founders:
Should you build your business under your name—or create a brand that stands alone?

In this short, actionable episode, Katrina shares her personal journey from “Knockout Directive” to “Katrina Owens PR,” and the real reasons why she pivoted toward a personal brand (even though she never saw herself as the face of her business at the start).
Whether you're in the early stages or thinking about a rebrand, this episode will help you get clarity on which path aligns with your big vision—and what’s at stake if you get it wrong.
She breaks down:
The exact moment Katrina realized her name had more brand equity than her businessWhat to consider if you want to build a company beyond yourselfThe difference between a personal brand and a founder-led company (and how to do both)The one mistake Katrina made early on—and what she would do differently nowWhy trying to grow two brands at once is harder than it looks—and how to make it work if you do
This episode is a must-listen for founders, consultants, coaches, and creatives who want to build a lasting business and personal legacy.
Links Mentioned:
→ Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
→ Book a 1:1 Discovery Call: https://calendly.com/knockoutdirective/30min
Follow Katrina for more personal brand strategy:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
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3 Reasons You're Not Getting Speaking Gigs (And How to Fix It)
30 Jul 2025· KO Your Brand
Show Notes:
This week, personal branding and PR expert, Katrina Owens is diving into a topic that’s buzzing across every networking call and summit room: why you’re not landing the speaking opportunities you want—and exactly how to change that.
After hearing from dozens of entrepreneurs who want to speak more but feel stuck, Katrina breaks down what’s really holding most people back. If you’ve ever felt like you’re “ready” for the stage but aren’t getting booked, this is your wake-up call and action plan.
She shares:
The 3 most common blocks stopping you from getting speaking gigsWhy your “pitch” isn’t landing—and what event hosts actually look forHow your social media is either helping or hurting your credibility as a speakerWhy performance, storytelling, and emotional connection matter more than everThe exact upgrades Katrina made to land major stages in Orlando, Nashville, NYC, and Toronto

Katrina also gets personal about her early speaking days (hello, imposter syndrome), the moment she realized her brand wasn’t converting, and why her current “world tour” is only possible because she finally showed up differently online and in real life.
If you want to become a go-to speaker—without spending millions on a publicist or playing the “manifest and pray” game—this episode is your no-fluff roadmap.
🔗 Links Mentioned:
→ Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
→ Watch the Hidden Gem to Headlines Replay: https://knockoutdirective.myflodesk.com/hiddengem
→ Book a 1:1 Discovery Call: https://calendly.com/knockoutdirective/30min?month=2025-07
Follow Katrina for more speaker + personal brand strategies:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/
Listen now to get booked more, speak better, and show up like the leader you are.
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Why Your PR Strategy Can’t Stop at One Win: How to Keep Your Media Momentum Going
25 Jul 2025· KO Your Brand
In this week’s quick hit of Pulling Punches, Katrina Owens gets real about a common PR mistake—thinking your job is done after landing a few media wins. Straight from a recent coaching call inside the Fame Ready Entrepreneur Program, Katrina answers a burning question from a member: “How do I make my PR last longer than a post or a newsletter mention?”

Spoiler: it’s not about resting on your past press. It’s about raising the bar—again and again.
You'll learn:
Why older media features lose relevance faster than you thinkHow to stay aligned with your current brand, not last year’s versionWhy PR is a continuous skill, not a one-time tacticWhat “next-level” opportunities should look like—and how to spot them
Plus, a sneak peek at what's coming in August inside the Fame Ready Entrepreneur Program, including expert guidance on preparing for high-stakes speaking engagements. Heads up: The program price increases on July 31, 2025. Join now and lock in a full year of support, coaching, and curated pitch opportunities.
Links Mentioned:
Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/
🎧 Listen now. Turn one-time wins into long-term visibility.
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How to Become the Go-To Expert in Your Industry (Even If You’re Not “There Yet”)
23 Jul 2025· KO Your Brand
This week, Katrina’s coming in hot from her gym era with a real talk episode all about becoming the go-to expert in your space — even if you’re still building the confidence to claim that title. In true KO Your Brand fashion, she’s pulling back the curtain on the mindset shifts, brand positioning, and PR strategy required to step into expert-level visibility — especially if you’re done playing small and ready to get seen, featured, and known.
She shares:
Why claiming the “expert” identity is non-negotiable (and how to do it with integrity)The power of saying what no one else will — even when it ruffles feathersWhy PR is the most underused but critical tool for building industry authorityWhat to do when your audience (and identity) is evolving fastA behind-the-scenes look at rewriting her keynote for a higher-level audienceReal talk on pricing, presence, and platform strategy for next-level visibility
Whether you're ready to hit publish on bolder content or finally start pitching media, this episode will challenge and inspire you to own your space like the leader you are.
Mentioned in this episode:
The 3-part "go-to expert" framework (identity, message, and media)What to do when your content, clients, and confidence are all evolving at onceWhy PR isn’t optional if you want real credibility in your space
Links Mentioned:
Join the Fame Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/
Listen now to finally be seen, heard, and hired as the go-to expert you already are.
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Why Virtual Summits Are Your Fast Track to Speaking Gigs, PR Wins, and Brand Growth
18 Jul 2025· KO Your Brand
This week on Pulling Punches, Katrina Owens is sharing an insider opportunity that could seriously shift the trajectory of your personal brand. She’s speaking at the upcoming Standout to Sellout Virtual Summit (July 23–25, 2025), and in this quick-hit episode, she’s breaking down why these kinds of events are one of the smartest, most overlooked moves you can make—especially if you're trying to land speaking gigs, increase visibility, or grow your brand without spending a dime.
In this episode, Katrina gets into:
Why virtual summits were the starting point for her recent stages in Nashville and NYCHow to use summit networking to get on podcasts, panels, and in-person eventsThe ROI mindset shift that every personal brand needs to adopt nowHer full breakdown of the Standout to Sellout Summit lineup and how to get access—for freeWhy her “Going Global” presentation is a must-watch for anyone building an international personal brand
Whether you're a seasoned speaker or just getting started, this is your chance to get in the room (virtually!) with 50+ industry experts—no travel, no ticket cost, just pure value.
Links Mentioned:
Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
Grab your ticket for Females on Fire: https://knockoutdirective--lmc.thrivecart.com/2025-conference/
Register for the Standout to Sellout Virtual Summit (FREE): https://stand-out-sell-out.heysummit.com/?sc=RbnrytJR&ac=0dN1KiCT
Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/
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The Truth About Paid PR: What Works, What’s a Scam, and What to Skip
16 Jul 2025· KO Your Brand
This week, Katrina is pulling no punches on a hot-button topic in the personal branding and PR world: paid public relations opportunities. From paid podcast guest spots to speaking fees and magazine features, Katrina breaks down which investments are worth it—and which ones are a total waste of your time, money, and energy.
In this solo episode, she shares:
Why she will never pay to speak on a stage or to be on a podcast—and why you shouldn’t eitherThe key difference between brand awareness vs. brand authority (and how to know what you actually need)How she tripled her ROI from one paid PR feature—and what made it workThe red flags of low-quality podcast and speaking opportunities that prey on early-stage entrepreneursA mindset shift to help you step into your "next level self" in life and business
Katrina also opens up about her personal journey—how reclaiming her mornings with weightlifting and stepping into her boldest voice yet is connected to her business evolution.
If you've ever felt unsure about where to invest your time or PR dollars, this episode is your roadmap for making smarter, bolder, non-icky decisions.
🔥 Mentioned in this episode:
The difference between paid PR that builds credibility vs. empty vanity playsHow Katrina landed two high-ticket clients from one strategic moveWhy earned media still matters—and how to actually earn itThe upcoming price increase for the Fame Ready Entrepreneur Program (👀 ends July 2025!)
Links Mentioned:
Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
Grab your ticket for Females on Fire: https://knockoutdirective--lmc.thrivecart.com/2025-conference/
Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/
🎧 Listen now to protect your wallet—and your brand.
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How I Landed My Nashville Speaking Gig (and the REAL Reason It Worked)
11 Jul 2025· KO Your Brand
This episode isn’t just about how I got a speaking gig at Females on Fire, it’s about what made it possible in the first place.

From a casual DM to a gut-aligned yes to a perfectly timed application, I’m walking you through every single step (and the years of visibility groundwork) that led to this opportunity. If you’ve ever wondered how to start landing bigger speaking stages or felt unsure if “just showing up” really makes a difference—this episode is for you.
You’ll hear the exact moves I made, the mindset I had to adopt, and the pitch strategy that helped me land this mic-drop moment before I ever stepped on stage.
What You’ll Learn in This Episode:
Why I almost said no to attending Females on Fire in the first place.The invisible domino effect of visibility (and how it pays off in ways you can’t predict).How my past speaking experience and content sealed the deal.What the Spark Speaker application process was like.Why confidence and clarity are your most powerful PR tools.A candid reminder that relationship-building > last-minute pitching.What not to do when you're trying to collaborate or get on someone’s stage.How the Fame-Ready Entrepreneur Program can help you strategically land speaking opportunities that align with your brand.
Links Mentioned:
Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coachingGrab your ticket for Females on Fire: https://knockoutdirective--lmc.thrivecart.com/2025-conference/
Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/
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Behind the Scenes of My First International Speaking Gig: How I Prepared, What It Cost, and What Happened After
9 Jul 2025· KO Your Brand
This is not your average podcast episode, and this wasn’t your average two weeks.
In today’s episode, Katrina Owens takes you behind the scenes of her very first international speaking engagement at the Business Besties event in Orlando. From Whistler to Orlando to New York City, Katrina shares the highs, the emotions, the speaking strategy, and the investments that made this visibility sprint possible.
She also breaks down exactly how she prepped her talk, including how she worked with a speaking coach to build the confidence, presence, and messaging needed to convert from the stage.
Whether you're dreaming of getting paid to speak, building your personal brand internationally, or just trying to figure out if your latest investment is “worth it”—this episode is a vulnerable, hype-filled reminder of what it really takes to be Fame-Ready.
What You’ll Learn in This Episode:
A candid recap of Katrina’s 2-week travel sprint (Whistler ➝ Orlando ➝ NYC)The emotional cost of visibility—and why it’s always worth itHow Katrina landed her international speaking gig at Business BestiesThe full breakdown of her speaker prep process, including working with a speaking coachROI insights: what actually came from the event (opt-ins, client leads, paid gigs + more)A mindset reframe around investing in yourself, your brand, and your futureWhy she’s raising the price of her Fame-Ready Entrepreneur Program (and when)
Links Mentioned:
Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coachingGrab your ticket for Females on Fire: https://knockoutdirective--lmc.thrivecart.com/2025-conference/
Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/
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Pulling Punches: Why “BC Big” Isn’t Big Enough for Me — Outgrowing Your Environment as a Personal Brand
4 Jul 2025· KO Your Brand
What happens when the life you've built starts to feel too small for the version of you that's emerging?
In this week’s Pulling Punches, Katrina shares a powerful personal story sparked by a lunch with her long-time friend and mentor, Dr. Lawrence Loh—who introduced her to a phrase that stopped her in her tracks: "BC Big."

This episode unpacks what it means to grow beyond the space you’re in, why success can make your old life feel out of sync, and what it really costs to step into the bigger vision you hold for your personal brand.
No filters. No scripts. Just a raw reflection on the invisible tension that comes with becoming a bigger version of yourself.
What We'll Cover:
The unexpected origin story behind Katrina’s first-ever published research paperA powerful new phrase—BC Big—and why it hits so hard for ambitious entrepreneursThe emotional toll of outgrowing your environment, relationships, and routinesWhy shedding your “old life” is part of becoming a globally recognized personal brandA loving reminder that if you're feeling this tension, you're not alone—you're expanding
Links Mentioned in this episode:
Join the Fame-Ready Entrepreneur Program – Get custom feedback, visibility opportunities, and PR support: https://knockoutdirective.myflodesk.com/group-coachingRead my published research - https://pubmed.ncbi.nlm.nih.gov/28928343/
Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/
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PR for Introverts: How to Build a Fame-Ready Brand Without Burning Out
2 Jul 2025· KO Your Brand
Think PR is only for the extroverted, spotlight-loving entrepreneurs? Think again. In this solo episode, Katrina Owens breaks down how introverts can thrive using PR—without compromising their energy, boundaries, or authenticity. From virtual summits to contributor articles, you’ll learn strategic ways to grow your brand visibility without feeling overexposed or overwhelmed.
Whether you identify as shy, introverted, or somewhere in between, this episode will give you tactical tools to build authority your way.
What You'll Learn in This Episode:
The difference between being shy vs. being introverted (and why it matters for PR)How to leverage PR opportunities like speaking gigs, podcast guesting, and contributor articles—even as an introvertWhy setting energetic boundaries is just as important as your PR strategyHow Katrina handles travel-heavy seasons without burnoutWhy virtual summits and one podcast guest episode a month might be your sweet spotThe mindset shift that took Katrina from constant Zoom fatigue to intentional energy management
Links & Resources:
Join the Stand Out and Sell Out Summit: https://stand-out-sell-out.heysummit.com/?ac=0dN1KiCTWant to build your Press-Ready Personal Brand? Check out the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coachingSubscribe on YouTube to see the now-famous bucket hat by Fore All (code KATRINAOWENS15 gets you 15% off)

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/
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The Instagram Highlight Mistake That’s Costing You Clients (and How to Fix It ASAP)
27 Jun 2025· KO Your Brand
Are your Instagram highlights selling for you or just serving vibes?
In this Pullin' Punches micro-episode of KO Your Brand, Katrina shares a juicy takeaway straight from inside the Fame-Ready Entrepreneur Program that you’ll want to implement ASAP: the sneaky reason your Instagram profile might be making it harder for clients to buy from you.
After a powerful guest expert session with Haus of Nia, Katrina realized she was making the same mistake as many of her clients, using her highlights like a scrapbook instead of a sales tool. In this quick-hit episode, she walks you through how to update your Instagram highlights to actually convert warm leads and create a seamless buyer journey (without jumping on a million discovery calls).
You’ll learn:
Why your IG highlights might be repelling ready-to-buy clientsThe easy trick to repurpose past story content into sales assetsHow to create service-specific or product-specific highlight “catalogs”Real-time tweaks Katrina is making to her own brand after this revelation
📲 Want personalized feedback on your Instagram highlights? DM Katrina at @katrinaowenspr or send her an email for a free mini audit.
Resources mentioned in the episode:
Grab The Pitch Kit — Learn how to pitch yourself for press, podcasts, and more. Use code KOyourbrand for $30 off:
https://knockoutdirective.thrivecart.com/the-pitch-kit/?coupon=KOYOURBRAND
Join the Fame-Ready Entrepreneur Program — Where conversations like this happen every week:
https://knockoutdirective.myflodesk.com/group-coaching
Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/
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How to Write a Pitch That ACTUALLY Works (and Why Most Podcast Pitches Get Deleted)
25 Jun 2025· KO Your Brand
Let’s talk about something no one in PR wants to admit: Most podcast pitches are terrible, and yes, I have receipts.
In this episode of KO Your Brand, Katrina Owens is pulling back the curtain on the real reasons your emails aren’t landing media, guest interviews, or speaking spots—and what to do instead.
You’ll learn:
Why a bad pitch can actively hurt your personal brand (especially if you’re using an agency)The anatomy of a perfect pitch: subject lines, personalization, value, and the right way to follow upThe subtle red flags that scream "spam" to editors, hosts, and producersReal examples of the worst pitches Katrina received—and how to fix themWhat not to include (hint: listing your entire offer suite is not it)
You’ll also hear how Katrina reframed her relationship with business debt, how she’s using weekly money rituals to stay empowered, and why your visibility mindset matters just as much as your strategy.
Resources mentioned in this episode:
The Pitch Kit – Use code KOyourbrand for $30 off: https://knockoutdirective.thrivecart.com/the-pitch-kit/?coupon=KOYOURBRANDJoin the Fame-Ready Entrepreneur Program – Get custom feedback, visibility opportunities, and PR support: https://knockoutdirective.myflodesk.com/group-coaching
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Why I NEVER Pay to Speak — And What to Do to Build Your Personal Brand on Stage Instead
20 Jun 2025· KO Your Brand
Paying to speak? Not on my watch.
In this Pullin' Punches mini-episode, Katrina Owens shares her unfiltered take on the rise of pay-to-speak opportunities—and why they’re often the biggest red flag for personal brand entrepreneurs.
As a top PR and personal branding expert (who’s spoken on countless stages, both free and paid), Katrina is pulling back the curtain on:
Why paying to speak can actively hurt your brand reputationHow to spot the difference between a strategic speaker sponsorship vs. a shady speaker feeWhat high-quality events actually look like (and why you should hold out for them)The ROI of creating your own room—and how to start one without a huge budgetWhy speaking for free isn’t the problem… but paying to be there is
If you’ve ever been tempted by a “speaker opportunity” that requires your credit card first, this is your green light to say no—and a blueprint for what to do instead.

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/
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How a Sold-Out Fashion Show Launched a Designer's Next-Level Personal Brand
18 Jun 2025· KO Your Brand
This week on KO Your Brand, we’re doing something totally new: our first-ever guest episode—and it’s a good one.
Meet Heather Jude, Knockout Directive’s behind-the-scenes creative powerhouse and the founder/designer behind Jude Canada, a custom eventwear brand for bold, powerful women. Just two weeks ago, Heather pulled off a completely sold-out fashion show in Vancouver—combining red carpet-worthy looks, immersive experience design, and even a surprise choreographed dance.
In this raw, funny, and inspiring conversation, Heather and Katrina unpack what it really takes to bring a bold personal brand vision to life—including:
The mindset work Heather did to silence imposter syndrome and stay in her zone of geniusHow she filled the room without knowing who would comeWhy creative control matters—and what happens when you finally trust your own visionThe post-event ripple effect: media interviews, creative clarity, and client momentumBehind-the-scenes secrets from the event (yes, even last-minute printing drama)
Plus, Heather shares her best advice for anyone sitting on a big idea that feels “too much” or “too bold.”
This episode is packed with personal brand gold for designers, entrepreneurs, creatives—and anyone who needs a reminder that your dreams are worth betting on.
Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

Follow Heather to see her designs & learn more about her work:
→ Follow Heather on Instagram: https://www.instagram.com/heather.styles/
→ Follow Jude Canada on Instagram: https://www.instagram.com/judecanada/
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Pulling Punches: How I Use AI to Repurpose One Piece of Content Across 5+ Platforms
13 Jun 2025· KO Your Brand
In this week’s Pulling Punches micro-episode, top Personal Branding & PR Expert Katrina Owens shares a behind-the-scenes look at how she’s using AI (specifically ChatGPT) to streamline content creation and build omnipresence across Instagram, Threads, TikTok, YouTube Shorts, LinkedIn, and her podcast email list.
But this isn’t another generic “AI for content” chat.
Katrina breaks down exactly how she trained ChatGPT to understand her unique brand voice—and how you can do the same to save time, stay consistent, and sound like you (not like a robot).
Inside the episode:
The mindset shift that helped her stop resisting AI and start leveraging it.How she uses podcast transcripts to write SEO titles, show notes, and weekly emails (without sounding “AI-generated”).A simple way to turn one Instagram caption into three additional platform-ready posts.How AI helped her finally start showing up consistently on Threads, TikTok, and YouTube Shorts.Why brand clarity must come before AI—and what happens when you skip that step.
This episode is short, actionable, and packed with tips for anyone trying to do more with less time (without diluting their personal brand). If you’ve been trying to post across multiple platforms but keep hitting a wall, this one’s for you.
Want Katrina’s help developing your brand voice before you automate it?
Learn more about the Fame Ready Entrepreneur Program—a year-long visibility coaching experience designed to make your personal brand profitable, memorable, and press-ready. Click here to get the details: https://knockoutdirective.myflodesk.com/group-coaching
Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/
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The Part of Personal Branding NO ONE Talks About: Shame, Business Debt, and Building a Life You LOVE
11 Jun 2025· KO Your Brand
This week’s episode of KO Your Brand is different.
There are no tactical tips. No PR breakdowns. No personal brand strategies.
Instead, Personal Branding & PR Expert, Katrina Owens, opens up about one of the most vulnerable and unspoken parts of entrepreneurship: the emotional weight of business debt—and what it means when your dream life finally arrives, but you're still battling the inner dialogue that says you don’t deserve it.
This is the side of personal branding that rarely makes it to your feed.
Inside the episode, Katrina shares:
The real reason she’s struggled to celebrate recent wins, even while her business thrives.What it felt like to take out a business loan during a low-revenue season.How a conversation with her mentors in Living in Balance cracked something wide open.Why she still feels shame around leveraging financial support—even though she knows better.The mental pattern that tells us, “You should be able to afford your dreams without help."What she’s learning about money, safety, expansion, and what it really means to “love your life.”
This episode is unfiltered, emotional, and deeply personal. If you're an entrepreneur who's ever felt overwhelmed by the weight of building a business that’s built on you, this one will hit home.
Mentioned in this episode:
Learn more about Living in Balance Mentorship for Women: https://libseminars.com/
Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/
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Episodes

Why I’m Pausing “KO Your Brand” (And What’s Coming in September 2025)

The Monthly Revenue Target I Didn’t Hit (And the PR & Sales Strategy That’s Getting Me Closer)

Big Brand Energy Sessions: Your Exclusive Invite to the Fraser Valley’s Most Transformative Personal Branding Event

Why Your Ego is Holding Back Your Speaking Career (and How to Drop It)

Building a Personal Brand? Don’t Make THIS Naming Mistake

3 Reasons You're Not Getting Speaking Gigs (And How to Fix It)

Why Your PR Strategy Can’t Stop at One Win: How to Keep Your Media Momentum Going

How to Become the Go-To Expert in Your Industry (Even If You’re Not “There Yet”)

Why Virtual Summits Are Your Fast Track to Speaking Gigs, PR Wins, and Brand Growth

The Truth About Paid PR: What Works, What’s a Scam, and What to Skip

How I Landed My Nashville Speaking Gig (and the REAL Reason It Worked)

Behind the Scenes of My First International Speaking Gig: How I Prepared, What It Cost, and What Happened After

Pulling Punches: Why “BC Big” Isn’t Big Enough for Me — Outgrowing Your Environment as a Personal Brand

PR for Introverts: How to Build a Fame-Ready Brand Without Burning Out

The Instagram Highlight Mistake That’s Costing You Clients (and How to Fix It ASAP)

How to Write a Pitch That ACTUALLY Works (and Why Most Podcast Pitches Get Deleted)

Why I NEVER Pay to Speak — And What to Do to Build Your Personal Brand on Stage Instead

How a Sold-Out Fashion Show Launched a Designer's Next-Level Personal Brand

Pulling Punches: How I Use AI to Repurpose One Piece of Content Across 5+ Platforms

The Part of Personal Branding NO ONE Talks About: Shame, Business Debt, and Building a Life You LOVE