Episodes
-
This week, we’re diving into the dos and don’ts of affordability marketing. It’s not for all brands, but some have figured out the ways to keep customers with long-term strategies, while others are opting for a quick, catchy moment. How do you make consumers feel valued and savvy, while still providing a good deal? 00:00: Intro01:55: Food brands embracing affordability marketing03:00: Non food brands doing the same 05:20: Risking a lack of genuine feelings 07:00: Can brands implement long-term strategies08:50: Relative to your competitor strategy 13:00: Importance of rewards programs16:00: Marketing in the k-shaped economy18:20: How much should brands address affordability This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/For more upcoming Marketing Brew events: https://www.marketingbrew.com/eventsSubscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrewFollow Marketing BrewInstagram: https://www.instagram.com/marketingbrew/LinkedIn: https://www.linkedin.com/showcase/marketing-brew/Have a question for us? Send us an email or voice note to [email protected] more about your ad choices. Visit megaphone.fm/adchoicesMarketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices
-
This week, we’re taking a look at the way brands navigated celebrating America 250 in a variety of ways. From focusing on big national sports moments like this year’s Olympics and the World Cup, to celebrating their own company anniversaries, and most importantly, doing their best to unite Americans of all backgrounds via everything from action stars to apple pies.
00:00: Intro
02:45: How brands approached America 250
05:30: What do brands normally do for July 4
06:30: Brands celebrating their own anniversaries
10:15: How do global brands tap into this moment
13:00: Can brands look toward the future
15:30: Tapping into unity
17:00: Brands have to respond and create culture
19:10: Can a brand sit out America 250
This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
Instagram: https://www.instagram.com/marketingbrew/
LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send us an email or voice note to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Episodes manquant?
-
This week, we’re coming to you live from Cannes Lions 2026! Editor Kelsey Sutton and reporter Jennimai Nguyen recap some of the convos they’ve had with execs across the week, detail the activations they got to see IRL, and share their biggest takeaways from the year’s most memorable marketing event.
00:00: Intro
01:50: Offline is the new online
04:50: Experiential at Cannes
06:40: Creators are the new A-listers
11:00: B2B marketers want to work with creators
12:35: Move over Millennials, it’s about Gen Z now
16:50: AI discussions at the festival
22:00: Winning campaigns
24:30: What we’d do differently next year
This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
Instagram: https://www.instagram.com/marketingbrew/
LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send us an email or voice note to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
This week, it's a special Monday episode! We’re coming to you from the South of France with the biggest questions on our minds for this year’s Cannes Lions! Is sports marketing just….marketing now? What will creators' impact be this year? And do the actual awards that are given out even matter? We have the answers.
This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
Instagram: https://www.instagram.com/marketingbrew/
LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send us an email or voice note to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
This week, we’re examining if brands have actually pulled their support for Pride month, or if they’re just keeping it private now. Some are still shelling out money, others are making their presence known at parades, and others…just aren’t talking about their involvement. But when it comes to Gen Z, some brands will prove they want to be loud and proud about their support for the LGBTQIA+ celebrations.
00:00: Intro
02:50: When did the Pride pullback begin
06:00: Brands need to be clear in their own values
09:00: How companies have shifted support in presence and financials
13:20: Pride merch collections
16:00: Appealing to Gen Z
19:00: Can Pride marketing make a comeback
This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
Instagram: https://www.instagram.com/marketingbrew/
LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send us an email or voice note to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
This week, we’re rolling out the best mobile marketing moves to make when considering bus advertising for your campaign. From the Knicks’ DoorDash bus, to The Ordinary’s lessons learned along the way, these are the best tactics for maximum impact.
00:00: Intro
01:36: The DoorDash Knicks bus and popular NYC ads
03:40: Why the Museum of Sex ads are impactful
06:00: How do you measure if it’s working
08:15: Lessons from The Ordinary bus
13:45: An opportunity for product sampling
15:15: Honing in on cultural events
16:50: The S train in NYC and unique opportunities
21:40: What actually makes a good bus ad
This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
Instagram: https://www.instagram.com/marketingbrew/
LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send us an email or voice note to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
This week, we’re getting ready for the World Cup, as many marketers have been for months and even years. With the help of Senior Reporter Alyssa Meyers, we take a look at the local vs. international branding opportunities, what creators and in-person activations can do to help goals, and how brands can take advantage of this global moment for long-term success.
00:00: Intro
02:30: The World cup brand at large
04:45: Global demographics and opportunities
08:30: Opportunities for creators
11:15: Unexpected brands getting in on the action
14:00: Benefits of US Women’s Soccer vs Men’s team
18:00: Local vs. international activations
22:40: What comes after the World Cup
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
Instagram: https://www.instagram.com/marketingbrew/
LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send us an email or voice note to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
This week, we’re talking about the latest Pinterest campaign that encourages users to…get off their phones? With a focus on IRL events, we take a look at how to measure the success of these moments without UGC or typical social analytics, what impact these experiences have after they’re over, and how to positively build community and brand awareness amongst fans and followers.
00:00: Intro
00:40: Pinterest wants you to touch grass
04:00: How Pinterest wants to differentiate itself from other social media sites
06:20: Pulling off a phone-free experience at Coachella
10:45: Logging off and doing hobbies is cool now
13:50: What does community engagement look like
21:15: Building goodwill at in-person events
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
Instagram: https://www.instagram.com/marketingbrew/
LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send us an email or voice note to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
This week, Marketing Brew’s senior reporter Katie Hicks is joined by reporter Jasmine Sheena and senior reporter Alyssa Meyers to discuss the state of Upfronts in 2026. Does anyone besides Big Tech have a chance in the entertainment/streaming world? Did we…learn anything new? Are live events the only programming that matters? And how do creators fit into this landscape?
00:00: Intro
00:55: Main takeaways from upfronts week
06:50: Emphasis on live events and execs
09:25: The presence of creators
13:30: What are they really selling at upfronts?
16:45: Who is paying attention to upfronts?
18:40: How do you break news at these events
For more of our reporting:
https://www.marketingbrew.com/stories/upfronts-nbcuniversal-legacy-is-the-message
https://www.marketingbrew.com/stories/at-upfronts-warner-bros-discovery-focuses-on-cultural-influence-over-showmanship
https://www.marketingbrew.com/stories/televisaunivision-focuses-on-moving-hispanic-audiences-with-more-sports-streaming
https://www.marketingbrew.com/stories/sports-stars-singing-disney-upfront
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
Instagram: https://www.instagram.com/marketingbrew/
LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send us an email or voice note to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Welcome to Marketing Brew Weekly! This week, we’re taking a look at content creators and brand safety – and how the two can (and can’t) work together. With insight from Grant and Ash, aka A Twink and A Redhead, we get the creator perspective on working with picky brands, and offer reminders for brands who want to risk it all on popular creators.
00:00: Intro, who are creators Grant and Ash, a Twink and a Redhead
03:25: Brand safety redefined in the creator era
05:45: Brands going unhinged online
09:00: Creators taking executive titles at brands
14:00: How unhinged is too unhinged
18:30: Risks of creators and brand safety
21:25: Are brands willing to go all in on the joke
24:45: Knowing your audience on different platforms
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
Instagram: https://www.instagram.com/marketingbrew/
LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send us an email or voice note to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Welcome to Marketing Brew Weekly! This week, we’re taking a look at the brands that made their way into The Devil Wears Prada 2 (and it was fierce competition!), and why it was very different from the original film. Plus, we’re looking at the film’s relationship to Vogue magazine, and partnerships with both luxury and accessible fashion brands. And of course we had to share a few thoughts from this week’s Met Gala too.
00:00: Intro
03:40: Brands in The Devil Wears Prada 2
09:42: Difference from the first movie with brand involvement
11:50: Can Vogue afford to not get involved
14:30: The state of luxury brands, partnerships with Old Navy and Walmart
19:45: Met gala thoughts
This episode is brought to you by Paramount Advertising. For more information, visit: https://www.paramount.com/advertising
Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
Instagram: https://www.instagram.com/marketingbrew/
LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send us an email or voice note to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Welcome to Marketing Brew Weekly! This week, we’re feeling the heat and discussing the ways the female gaze and fandoms are changing advertising. From hot Heated Rivalry stars to beauty brands embracing the next It Boys, these are the ways brands are getting fans to do their marketing for them.
00:00: Intro
02:50: Heated Rivalry stars in steamy ads
11:12: The new It Boy
12:50: Fandom is organic marketing
16:45: The Quinn app stays winning
18:50: The beauty industry tapping into hot men
23:50: Sports and beauty marketing
24:50: Pros and cons of tapping into fandoms
This episode is brought to you by Paramount Advertising. For more information, visit: https://www.paramount.com/advertising
Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
Instagram: https://www.instagram.com/marketingbrew/
LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send us an email or voice note to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Welcome to Marketing Brew Weekly! This week, we’re making our bets on the future of prediction markets such as Kalshi and Polymarket. Should brands take the risk of partnering with them when their future is so unclear, or is it worth the shiny, new audience? From their involvement in everything from global news to grocery stores, we weigh the pros and cons of predicting.
00:00: Intro
02:53: An unlikely place for prediction markets to be
05:45: Their play into the entertainment world
08:50: Turning live TV into a social media experience
10:30: The risk element
14:05: How the brands are leaning into their value
16:10: A way to appeal to a new audience
19:50: The ethical question of it all
20:40: What happens next?
Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
Instagram: https://www.instagram.com/marketingbrew/
LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send us an email or voice note to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Welcome to Marketing Brew Weekly! This week, we’re putting on our flower crowns to discuss all things music festival marketing. Right in the middle of both Coachella weekends, we talk billboards and Bieber, activations and influencers, and of course, fomo and the future of festivals. Plus, Brian Rappaport, CEO of Quan Media Group and Meredith Diehn, SVP of Marketing at goodwipes weigh in on how the music festival continues to stay relevant, year after year.
00:00: Intro
01:07: This year’s Coachella highlights
03:40: Where have the brands been marketing
06:50: How important are photo activations
08:15: The brand of Coachella
11:20: Brands are only going bigger
14:30: How the artists are marketing themselves
19:55: The power of FOMO
22:50: How will Coachella evolve
This episode is brought to you by Paramount Ads Manager. For more information, visit: http://www.paramountadsmanager.com/
Vote for us in this year’s Webby Awards in the Creativity & Marketing, Shows (podcast) category: https://wbby.co/57461N (please and thank you!)
Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
Instagram: https://www.instagram.com/marketingbrew/
LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send us an email or voice note to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Welcome to Marketing Brew Weekly! This week, we’re looking at the way marketers are making music videos for their brands. That’s right, many brands are using their own in-house entertainment studios to tap into nostalgia ot Gen Z trends, and give people a little song and dance to get them interested in their products. From using humor to choreographed routines to heartfelt covers of songs, these are the tactics brands are employing to tap into a variety of generations through the power of song.
00:00: Intro
01:15: Marketers making music videos
03:24: Recent videos with Katseye, Megan The Stallion, and Nickleback
05:50: How Gap is leading the charge
09:00: Hollister and Gigi Perez
10:00: Brands having control of the ads
13:05: Who is the music video approach targeting
15:11: Where are these ads posted
16:20: Is Gen Z cool with this strategy
19:34: Risks with this move
This episode is brought to you by Paramount Ads Manager. For more information, visit: http://www.paramountadsmanager.com/
Vote for us in this year’s Webby Awards in the Creativity & Marketing, Shows (podcast) category: https://wbby.co/57461N (please and thank you!)
Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
Instagram: https://www.instagram.com/marketingbrew/
LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send us an email or voice note to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Welcome to Marketing Brew Weekly! This week, we’re talking April Fools – no, really, we are! We take a look back at the beginning of brands pulling a switcheroo on consumers, and give our take on those brave enough to be the butt of the joke in 2026. Plus, why this brand holiday can actually work in favor of smaller brands entering the convo, but backfire on those that do it too well – or too wrong.
00:00: Intro
00:30: We’re nominated for a Webby award!
01:08: April Fools pitches for 2026
04:08: Why do brands get involved with this holiday
09:30: How can brands stand out
11:27: A day for surprise collabs and smaller brands
15:00: Risks of a bad prank
19:30: Other brand holidays
Vote for us in this year’s Webby Awards in the Creativity & Marketing, Shows (podcast) category: https://wbby.co/57461N (please and thank you!)
Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
Instagram: https://www.instagram.com/marketingbrew/
LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send us an email or voice note to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Welcome to Marketing Brew Weekly! This week, we’re diving into the trend of corporate employees becoming brand ambassadors, with a spotlight on the “Staples Baddie”. Should more companies be relying on their employees to create their own content, or should they have more control over the process? The Staples Baddie shares tips on what to post, how it’s lead to greater in-store foot traffic, and what makes the content authentic.
00:00: Intro
02:42: Who is Staples Baddie
04:00: Brands not on board with employee ambassadors
04:52: Why this works for Staples
08:39: An increase in foot traffic for stores
09:52: People want IRL experiences
11:42: Other brands using this trend
14:00: Proof of reality social trend
15:00: Why brands won’t try this
21:20: Employees have to be happy at their job for it to work
This episode is presented by Disney Campaign Manager. For more information: https://www.disneycampaignmanager.com/
Read more from the Staples Baddie: https://www.marketingbrew.com/stories/2026/03/16/staples-baddie-interview-marketing-lessons
Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
Instagram: https://www.instagram.com/marketingbrew/
LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send us an email or voice note to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Welcome to Marketing Brew Weekly! This week, Jennimai is fresh from her trip to SXSW in Austin, TX and reports back on the biggest convos she had (and overheard) at panels, activations, and throughout the event. From creators to AI, and even a mix of both, we’re discussing the major themes marketers were discussing on the ground, and where we can expect to see them in action next.
00:00: Intro
00:35: Overall themes of SXSW this year
03:00: Convergence at the conference
04:30: Bringing creators into legacy spaces
10:45: Activations geared towards creators
14:54: The state of experiential at SXSW 2026
16:22: AI conversations at the festival
20:47: Agentic AI in shopping and consumer world
24:39: NBCU AI agent product
This episode is presented by Disney Campaign Manager. For more information: https://www.disneycampaignmanager.com/
Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
Instagram: https://www.instagram.com/marketingbrew/
LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send us an email or voice note to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Welcome to Marketing Brew Weekly! This week, we’re discussing the burger drama and the way each brand is responding to the McDonalds CEO taking a “big” bite from their new Big Arch burger. Burger King, Jack in the Box and even Freddy’s jumped in by handing execs their own products to show off just how big their bites can be. But are consumers on board – and hungry for burgers?
00:00: Intro
01:56: Reacting to the McDonald’s CEO video
03:55: The burger drama is getting weird
06:27: Backlash to the video
09:48: What are the pros and cons and other examples
11:24: Sassy social media
15:00: Campaigns aligning with brand identity
16:09: How will McDonald’s react
17:24: Why this happening on social matters
19:32: Not all CEOs are made for social
This episode is presented by Disney Campaign Manager. For more information: https://www.disneycampaignmanager.com/
Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
Instagram: https://www.instagram.com/marketingbrew/
LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send us an email or voice note to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Welcome to Marketing Brew Weekly! This week, we’re discussing protein maxxing, the health trend you’re seeing everywhere: from Super Bowl commercials to sparkling protein water and even protein Doritos (?!), if it feels like every brand is adding protein to their offerings, it’s because they are. We break down how this is directly connected to GLP-1s, if it’s actually benefitting brands, and if we can expect to see the same from Big Fiber.
00:00: Intro
00:42: Is protein everywhere these days?
02:38: Products that magically now have protein
07:05: Why are we hearing about protein all the time now
13:00: The connection to GLP 1’s
17:30: Is it oversaturated now?
21:10: Is fiber the next hot ingredient
This episode is presented by Disney Campaign Manager. For more information: https://www.disneycampaignmanager.com/
Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
Instagram: https://www.instagram.com/marketingbrew/
LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send us an email or voice note to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices - Montre plus
