Episodes
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In this episode of Marketing Espresso, host Bec Chappell welcomes Zora Artis, an expert in alignment, communication, and brand strategy. They discuss the responsible and effective integration of AI in business, focusing on its potential to enhance alignment with organizational goals. Zora shares insights from her experience, including her work with AI for personalized communication and ethical considerations. The episode aims to empower listeners with valuable guidance on leveraging AI's vast possibilities while being mindful of its risks.
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
I get asked this question a lot, because I think everyone is aware of the importance of moving people into your email list to help deepen the relationship.
So how do you grow your email list?
I cannot emphasise enough the importance of offering high-value content and nurturing relationships with your audience.
In this episode I am talking lead magnets, the importance of respectful and high-quality email marketing practices, and why oversaturating your audience with emails can be detrimental.
I cannot stress enough the value of personalised and genuine engagement through email campaigns.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
Missing episodes?
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Ever thought about writing a book? Then you should probably listen to this episode.
I've got Susan Dean back and she is sharing the story of starting her publishing company and why she wanted to work with great minds to share their story in written form.
We're discussing the importance of writing a book, not just for entrepreneurs but for anyone with a valuable story or expertise to share.
We chat through various aspects of book publishing, including marketing strategies, the impact of personal stories, and the significance of book covers. After all a book can be a powerful tool to connect with the right audience, elevate one's profile, and create a lasting legacy.
Everyone has a book inside them waiting to be shared.
Susan started her own publishing company because she wanted to share people’s stories; she truly believe it changes the lives of so many people around the world.
She started her publishing company in her garage. Fast forward through blood,
sweat and tears, and she now owns and operates a publishing house at Dean Manor
on a five-acre property in Macedon Ranges. With a team of 12, two of whom
are her adult daughters. We publish hundreds of stories of inspiration, including
business success, personal triumph and charity development.
A huge part of Susan's ‘Why’ is giving back my time and resources and she is a part
of many wonderful give back projects, such as Buy1Give1, Rotary Club, BNI
Business Network Industry and Hands Across the Water.
She is a life and business coach, workshop and training facilitator, publisher and
entrepreneur. With her help, coaches, authors, mentors and many other business
professionals have been able to share their knowledge and exponentially raise
their profile, brand and business.
Instagram
Facebook
WebsiteDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
It is so common for business owners to hear "you have to be the face of your business" and honestly I meet a lot of business owners who really aren't comfortable with it...
So what if you don't want to be the main character?
Today I am discussing the concept of 'main character syndrome' and its implications for marketing and branding. I'm chatting about the pressures often felt by business owners, especially introverts, to be the face of their brand.
So lets talk successful brands that thrive without their founders being the main character, debunking the myth that a personal brand is always necessary.
The episode highlights different strategies for building a sustainable and viable business without relying heavily on social media or personal influence.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
I'm so excited to have Tara Ladd back with me today!
We're chatting all things the importance of design thinking and its impact on branding.
We're also discussing how creativity and innovation play a pivotal role in business success, the importance of aligning marketing strategies with company culture, and how first impressions and perception can significantly influence brand loyalty.
The conversation emphasizes the significance of holistic brand thinking, the need for marketers to adapt to post-COVID realities, and the emotional connections that brands like Apple successfully harness.
And let's not forget the crucial role of company culture and employee advocacy in building a lasting brand.
Tara Ladd is an ADHD-powered visual brand strategist and the driving force behind Your One and Only, a strategic brand and design studio. With over 16 years of experience in the industry, she's worked with top player brands like Coca-Cola, McDonald's, Telstra, and Bupa.
As a mum of two boys, Tara is deeply committed to challenging societal norms and empowering working women and mothers. Her passion for creating change is reflected across her channels, including her podcast 'Brand and Butter,' where she delivers a refreshingly honest, no-BS take on the power of branding and the impact of design thinking on our behaviour.
You can catch her via the below links:
Personal Instagram @iamtaraladd
Linkedin tarajoyladd
Website youDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
If you follow me on socials you'll be aware that I've been very vocal about AI and how it should and shouldn't be used in your marketing and content creation.
And I love that you've asked me this question. 'How is AI going to change marketing?'
So lets chat about the polarising effects of AI, like everything there is light and shade.
Yep I am going to bring forward not only the issues around content creation and plagerising, I also want to bring forward to conversation about the ethical impact of AI, the environmental impact of AI, and the crucial importance of maintaining human connection and authenticity in marketing.
I am going to argue against the over-reliance on AI for content creation and storytelling, highlighting the irreplaceable value of our human emotion and the personal touch in your marketing to make you stand out from over crowded channels.
Mindfulness is key to effectively integrating AI into business practices.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
When you think about leadership what comes to mind?
Believe it or not, in some aspect of your life you are a leader... Today I have the wonderful Maree McPherson back to talk to us about the concept of 'leaning into leadership.'
Maree is going to talk about the importance of connection, curiosity, and captivation in effective leadership and Maree provides practical tips for those struggling to see themselves as leaders.
The episode emphasises the value of having a supportive network and the critical role of self-reflection in personal and professional growth.
Maree McPherson received the Medal of the Order of Australia in January 2023, recognising her commitment and contributions to the community.
With a career spanning nearly 40 years under her belt, including a tenure as a Chief Executive in a Victorian peak body, Maree’s counsel is in high demand by executive leaders and top-tier organisations.
Maree’s mission centres on transforming organisations into enduring legacies and working with leaders to dive deep into their insights and emerge with profound clarity on leadership adaptability. In short, Maree helps leaders think.
Maree’s method, refined through her years of experience, revolves around executive and organisational coaching, in which she has post-graduate qualifications. She has supported leaders in ASX 500 companies, including the insurance, finance and healthcare sectors, all tiers of government, educational institutions, and for-purpose entities. With over 1800 hours of coaching experience, Maree is also an accredited practitioner in the Mayer Salovey Caruso Emotional Intelligence Test (MSCEIT).
She has conducted over eighty test debriefs with executives and company owners, attesting to her dedication to emotional intelligence development in the teams of tomorrow.
In 2014, Maree founded her coaching and training company, and her path as an author began with the publication of two impactful books.
Notably, her 2021 book, “Worthy” was listed as a finalist in the Australian Business Book Awards 2022. Maree is an experienced professional and a visionary catalyst for leaders who want to create change.
[email protected]
w: www.mareemcpherson.com.au
linkedin.com/mareemcphersonconsulting
Instagram: @mareemcphersonDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
In this episode I am answering another one of your burning questions!
So what is the difference between a marketer and a strategist - this is quite the question!
So I am breaking it down by highlighting the different roles and specialised skill sets that exist within marketing, and how to find the right person for you, or how to identify what you might need in the way of a marketer!
It all starts with understanding your business goals, and the distinct roles that strategists and marketers play in the landscape of business strategy and execution.
The episode also touches on the value of understanding consumer behaviour and human psychology in effective marketing.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
In this special 300th episode of Marketing Espresso, I am taking you down memory lane and reflecting on my podcast journey since launching in July 2021.
I'm going to offer some practical advice on starting a podcast, highlighting as always the importance of consistency and passion.
I also want to share the realities of podcasting as a marketing tool and the significance of community feedback.
Podcasting has become the latest marketing go to channel for business... Everyone seems to have one!
And why wouldn't it? With so many Aussies and international listeners tunning into podcasts each week, hell each day - it's a lucrative channel... Surely?
(504.9 Million people listen to podcasts globally)
There are around only 720k podcasts with more than 10 episodes, out of the 5 Million podcasts that exist... I'm now a member of a pretty small club.
In fact the stat is, 44% of podcasts have less than three episodes... So to reach 300 is something I am incredibly proud of...
How did it come to be? One day I heard an advertisement "finance in less than 5 minutes daily" & I thought someone should do that for marketing...Why can't I be that someone? I love to talk, lets put that skill to use
I pitched my idea to my business coach at the time & said I wanted it to be something people could listen to, get actionable steps from in the time it took them to drink their morning coffee
I ran downstairs recorded the sound of my coffee machine (rough audio) & sprung to generating ideas for the first 20+ episodes
My reason was because I know how much SHIT marketing advice exists.
"Digital" has sprung a whole bunch of marketers who are awesome executors & who have risen to success when digital platforms such as Instagram & TikTok came into existence, but the reality was...
...These people who were giving out "marketing" advice weren't actually marketers
They'd never set a marketing budget
They'd never reported to a board
They'd never sat with a CEO creating a marketing plan which aligned with the business goals
They didn't know how to rally teams to get them on board
They may not have even put together a campaign brief, a project team & seen through a debrief of a campaignThe reality is, as much as 'showing up on social media' is a huge part of marketing these days... Advice based solely around that, won't build a sustainable business
Marketing Espresso was born solely with the goal of gifting business owners helpful marketing advice, & growing my profile in the marketing space because I knew I had skills, talents + wisdom worth sharing
It's my platform to share opinions & advice based on my 15+ year career & the continual marketing challenges I see businesses facing
If you ask my Mum it's only downfall is the explicit rating
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
In this episode I am answering another one of your burning questions!
There's no sugar coating that the economic climate right now is a bit.... sh*t.
However, that doesn't mean there aren't ways to find clients, it's really just about being really innovative with your marketing! (And often going back to basics!)
In this episode I am going to echo my regular thoughts about the importance of adapting and doing things differently, investing in marketing and people, and building deep, meaningful relationships.
As always... I am going to tell you to not rely solely on social media for engagement and instead encourage you to work on relationship building, collaborations and other forms of marketing!
& I never miss an opportunity to highlight the significance of team synergy within the business.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
In this episode I have the incredible Nicole Smith back to talk all things PROCESS!
Don't tune out, your business needs this!
Why?
Because when we sort out our key processes we can significantly ease pressure on operations and be more efficient!
Nicole is sharing her expertise on the four key phases of process implementation; Discovery, Design, Create, and Connect.
And while you're going through these four key phases how to not forget the significance of client experience, and the role of technology in streamlining business activities.
Nicole also provides insights into nurturing leads, shaping client experiences, and the practical aspects of project management, strategies for implementing efficient systems and the benefits of using integrated tech solutionsDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
How do lead generation strategies differ for e-commerce stores versus service-based businesses?
Another great listener question!
So let me dissect the unique challenges and approaches for both business models. There is no denying that e-commerce demands a different strategy compared to the personalised, trust-building journey often required in service-based businesses.
I'm going to give you some examples from my own experience to help you understand the differences for the two different business models, plus as always I am going to remind you about the importance of a strong online presence and how differing customer journeys impacts the way leads are generated and have to be nurtured.
Whether you're in e-commerce or a service business this episode will give you my thoughts and advice that will help you refine your lead-generation tactics and better understand your customers' diverse needs.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
If you think your business and personal life are two very separate things... Jacqui and I are going to challenge you in this episode.
We're talking about the key people you need in your finance village both personally and in business to keep you on track and make sure you hit the financial goals you're setting for yourself.
Somewhere in the middle we have a lovely tangent about the traps to look out for when it comes to your business and personal life (think subscriptions people!)
Book order links – Amazon and Booktopia
https://amzn.to/3PhQg2e
https://booktopia.kh4ffx.net/n10zDProfiles
http://linkedin.com
https://www.instagram.com/jacquiclarke000/#My website
www.jacquiclarke.meDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
Another week another great question from a listener!
And short answer, YES email marketing is still SO important!
I love that we think our emails are so busy, yet we don't consider our social media feeds overcrowded? And contemplate not marketing there?
Why do we have this attitude towards email and not socials?
Yet atleast with email marketing WE OWN THE DATA!
In this episode I'm talking through the importance of high quality content vs content for the sake of content + having a strategic cadence for email marketing.
Let me convince you that in 2024 email marketing is still incredibly powerful (and I have stats to prove it.) I'm also going to teach you how to integrate email marketing into your marketing strategy if you haven't already.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
One of the common things I come up against with business owners is this dislike of sharing stories, whether they be professional or personal.
Yet, as humans the easiest way to connect with fellow humans is... through story!
Don't believe me?
Charlotte Lane is joining me in this episode to talk about the power of our stories and how story telling could actually be the incredibly important part of your marketing that is missing.
(and no AI can't do this for you...)
We're exploring how personal and client stories can help businesses differentiate themselves in a crowded market by connecting on a human level - remember know one has your story! So understanding how perspective and individual experiences shape unique marketing messages is truly a game changer.
Charlotte is gifting you practical advice for integrating storytelling into content without appearing narcissistic or self-centered, and offer tips on overcoming common fears associated with sharing personal stories.
Charlotte started The Copy Unicorn (originally named Copy Fox Content) back in 2020 - she quickly realised that her human focused approach aligned with years of writing experience quickly led to marketing magic for her clients. And it was these clients that bestowed the name of the The Copy Unicorn upon her.
Since 2020 she has been helping business owners find the human stories behind their success. The stories that we often discount as “everyday life”, are usually the ones that inspire and connect us the most to our clients. Which is why Charlotte's skill set lies specifically in uncovering those stories and tying them back to your services, or everyday actions that your clients can take to get them closer towards their success.
Because magical marketing isn’t about buzz words, the biggest ad-spend or spending hours learning 20-second dance routines, magical marketing happens when connection allows you to stand out not as the number 1 choice, but the only choice.
Email: [email protected]DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
I think there are common misconceptions about the word "strategy" and what this actually means for your business, or how it works & whether it is worth it...
I think it is because often Strategies have been seen as 3-5 year plans that just sit on the shelf collect dust, rather than living the breathing things that guide the business...
In this episode I am going to talk through the differences between tactical and strategic actions in marketing, highlighting the importance of not just engaging in marketing activities but understanding the 'why' behind them.
By creating a strategic plan, businesses can make informed decisions, optimise their marketing efforts, and avoid wasting time on ineffective channels.
I want to bring home the importance of research, understanding customer behaviour, and how strategic planning and how it can lead to better marketing outcomes.
Tune in for my practical advice on moving from mere tactics to effective strategic actions.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
I don't often go into Mindset on the podcast, but when Asthaar pitched to me her take on mindset and business I was on board!
Today is really just a great old chat about how business requires a different more resilient kind of mindset than we need in other aspects of our life.
We're going to chat through the highs and lows, and everything in between.
Strap yourselves in this one is for the inspiration you didn't know you needed.
Asthaar is a brand strategist and designer specialising in crafting remarkable brands. She is the founder and CEO of Kool Studio, a Sydney-based creative hub specialising in branding and illustration.
Asthaar utilises AI to help her clients save time and improve results, offering guides and tools in her services.
She's also passionate about surfing and has a collection of illustration t-shirts to highlight and empower women in surfing.
Asthaar is actively assisting designers enhance their skills through Instagram and YouTube tutorials. She's also in the process of developing an Adobe Illustration online course.
Her ultimate goal is to help business owners achieve their dreams, build successful, long-lasting brands, and become the best version of themselves. She strongly believes that personal growth is the key to business success.
website
Instagram
LinkedinDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
What the hell is a sales funnel? A Marketing Funnel? A Lead Funnel?
Yep another question from you my incredible listeners, this one was:
Why are so many people confused about sales funnels?
Well I am going to dive into what a funnel is, the different stages of a sales funnel, including awareness, interest, evaluation, and action.
The importance of moving potential customers through these stages and integrating marketing activities at each level.
I also want to touch on the significance of post-sale loyalty and advocacy!DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
What happens if you dodge the numbers in your business?
Well I have Justine McLean joining me in this episode and we are going to dive into why regardless of whether you're a "numbers person" or not, it pays to care about the numbers.
Justine McLean is a profit-focused business money expert, and she uses her own story from avoiding finances to mastering them to educate business owners on how to change your financial mindset and secure your business's success.
Hear how Justine has turned her costly mistakes into valuable lessons, and discover why so many business owners shy away from numbers.
We're chatting practical methods to help you become financially savvy and explain why understanding your business's finances is crucial for telling its story and shaping its future.
Justine provides actionable strategies for managing your personal income, like setting a fixed weekly wage and allocating money for taxes, superannuation, and savings.
We discuss the importance of taking business finances seriously and mastering both financial and marketing aspects to succeed.
With simple tracking methods and a fresh perspective on financial education, Justine encourages openness and learning within the entrepreneurial community.
Website: https://www.justinemclean.com/Book: https://www.justinemclean.com/book
Instagram: https://www.instagram.com/flossifiles
LinkedIn: www.linkedin.com/in/justine-mclean-business-money-expert-educator
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
Another solo episode, another listener question tackled!
So how do you create consistent lead generation through social media?
I am going to tackle this question by making you think about your ideal clients purchasing behaviour...
Discover why it's crucial to choose the right platform—whether it’s LinkedIn, Instagram, Facebook, TikTok, or Pinterest—based on where your audience is most active (and making purchasing decisions.)
Let's chat about developing a tailored strategy, practising patience for organic growth, and leveraging collaborations to expand your reach.
Whether your brand's goal is to educate, entertain, or touch hearts, a clear and concise social media strategy will drive leads and foster business success.
However all the social media in the world still needs to be integrated into a broader marketing strategy - rather than relying on it as your sole lead-generation tool.
Social media is powerful for building visibility and brand presence but should be balanced with other channels to grow your funnel and also move people through the funnel.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative - Show more
