Episodes
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I think there is a general misconception that Facebook Ads can be switched on in your business at any time - and yeah technically it can!
But I have Nicki back today to talk us through when your business is actually ready for them!
What do we mean by ready? Listen to find out!DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
One of the greatest concerns when it comes to marketing is wasting budgets! And I get it, especially if you go down the road of paid ads money can disappear pretty quickly.
So here are some ways that I suggest you market which could be more cost effective than straight ads.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
Missing episodes?
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What tech do you use in your business?
Let's be more specific, what accounting tech do you use in your business?
In this episode I have Malisa back to give us some tips and tricks regarding the accounting tech in your business, not only how this can make life so much easier, but also how this can be integrated with other business tech (sales and marketing!) to help you with the overall customer experience.
Malisa Clarence is a happy Mum of 3!She's run her own bookkeeping business for over 20 years now. Over that time, she has come to understand just how important it is for a Small Business Owner to have their accounts in order.
She is passionate about making the process as simple as possible and loves helping business owners unlock their potential through having their accounts in order.
Currently, she is the owner of MBooks (my bookkeeping business) and The ASK Hub (my bookkeeping support business).Which means she is able to help those who outsource their accounts, and those who don't.
Her goal is simply to help as many Small Business Owners grow a business they love by allowing them to have a clear financial picture of where their business is at.
Connect with Malisa on LinkedIn
Listen to our previous episode together here.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
In this episode, I am joined by my incredible producer Leah and she is firing some questions my way so you can get to know me a little bit better!
We touch on topics like garlic bread, where I see myself in five years and where I would tell anyone to start on their marketing journey.
Hope you love this episode.
Don't forget to recommend Marketing Espresso to a friend!DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
In this episode, I have the wonderful Becky Hughes back!
Today we are debunking all this chat around personal brands and person brands.. What the hell is the difference you might ask.
Well, that's exactly what we are talking through today!
Bec Hughes is a brand strategist and creative business coach. She loves clever creativity, and is driven to improve, challenge, invent and create amazing, and sometimes unexpected outcomes.With over 20 years’ experience in the creative industry, Bec’s mission is to close the gap between creative and business, so designers and creators thrive, without losing their sanity or their creative mojo.
Bec gives brand-led designers and creatives the tools and insight to make confident decisions for their brand and business.
What qualifies Bec to do all this? She spent 15+ years as a strategy, design, and business development leader in agency-land in the UK, Europe, Asia and Australia. She’s worked with international agencies to help them extend their global footprint, elevate their creative and strategic offer, build their creative and account service teams, instil consistent client and business development practices and perfect their processes.
For the past 7 years (and counting) Bec has built her own successful brand and design consultancy.In short, she’s your business growth consultant, brand strategist, cheerleader, mood-lightener (when it’s needed), advocate, design mentor and blue-sky thinker. And she’s here to help you raise the bar in your business.
If you didn't catch our last episode together you can here.
Connect with Becky:
Instagram
FacebookDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
Are you not doing anything because none of it is 'good enough.'
You're not alone.
Most of the customers I work with have a real sticking point when it comes to perfectionism, in fact they're completely paralyzed by it.
This fear that when they put themselves out to the world the world will find out they're not good enough, don't know what they're talking about, or god help us someone is smarter than us.
Today I am chatting through how you can stop letting procrastination be the sticking point when it comes to your marketing.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
In this episode, we are chatting about one of the most feared topics among business owners... Cashflow.
It's a word that makes a lot of business owners cringe, but it is something that absolutely needs to be on your radar, and depending on the type of business you run, will depend on what your unique cashflow needs to look like.
I hope you love this episode.
Hilary O'Dwyer is a numbers ninja and the founder of Titian Consulting, a virtual CFO offering.
After 25 years working and managing the finance teams for large and listed organisations in Australia and the UK, Hilary now helps business owners & CEOs of start-ups look after the hard stuff, understand their numbers and create and execute strong business plans. Working in the business, she makes sure everything is up to scratch so there are no nasty surprises down the line.
Numbers tell a compelling story, but most business owners aren’t trained to interpret the data in a way that benefits their bottom line. As a finance professional, Hilary helps people streamline their processes and create business plans based on accurate information and not a gut feeling.
www.titian.consulting
https://www.linkedin.com/in/hilary-o-dwyer-85b35913/DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
What is actually going on for me?
Learning from those older than us and understanding they have more wisdom than we doNOT ghosting in business - always aim to have honest conversations with people, let's stop ghosting if we don't want to go through with a proposalThe interesting world that is social media - what is Meta doing, and whether you've thought about the data security issues with TikTokRemembering that when you sign up to social media you are buying from those businesses, you do not have a say in what or how they do their businessWhy not using copy/paste is the formula for successful marketingWhere did innovation go?& some fun truths about what it is like to be a single, 36-year-old woman!
It's a trend going around on social media at the moment, and I kind of love it, so why not tell you what's going on for me.
This episode covers:DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
I have Siobhan back on this episode to chat all things repositioning!
The reality is, at some point in your business your market will shift, when this happens you have two options, to shift with it, or to not be in business anymore.
On this episode, we're talking about why it's beneficial to reposition well before that point and to understand when it is time to do so!
Siobhan Mulvahil is the owner and founder of Marketing with Zest. She has over 20 years of freelance marketing consulting experience. Having worked in a range of small businesses, from IT right through to Offshore Energy, she is an expert in marketing that can adapt to the needs of any organisation. She has a BA in Media, Graduate Certificate in Business, Certificate in Digital Marketing and is a Certified Marketer with the Australian Marketing Institute (AMI).
Resources:withzest.com.au
Instagram: @withzest_au
LinkedIn: https://www.linkedin.com/in/siobhan-mulvahil-with-zest/DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
This week was my business birthday, so I thought it's the perfect opportunity to take you on a little journey that is my career.
I have tried to throw in some nuggets throughout the stories.
But my key takeaways are
You don't need to go to uni in order to have a successful career - why get in debt when you can learn so much on the job?
Always seek to learn, you never have all the answers
Your 20s are for learning, don't become a teacher before you learn - have the corporate career, work within a business so you understand how businesses work so you understand building a business vs building a sustainable business
Whenever a door closes, another does open, but you have to choose to walk through itDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
In this episode I have Reem back to talk to us all about the power of a good website! Regardless of your industry!
Remember your website is your digital shop front so treat it that way
Reem Kubba, the Founder and website and SEO whisperer, of The SEO Room is known for her holistic marketing focus. Reem helps your business grow by increasing your online visibility. Reem has taken websites from generating 10K from SEO to generating 400K in SEO and websites that have no online visibility on Google to being #1 on Google search engine and generating thousands of dollars in revenue consistently.Reem provides holistic marketing strategies that are tailored to your business needs, specialising in user-friendly web design and development, and SEO services. With a Bachelor of Business majoring in Marketing and International Business, and years of experience in creating and implementing marketing strategies, Reem's result-oriented approach allows her to help other business owners shine online and grow their businesses to their full potential.
https://seoroom.com.au/DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
When marketing is ever-evolving how do you stay ahead of the curve?
Do you need to stay ahead of the curve?
In this episode I am giving you my take on how you can grow your brand without falling behind, but also without falling into the trap of doing everything.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
In this episode, I welcome back Nicki Price back to the poddy! We are covering a topic I think is on a lot of entrepreneurs' minds - when do I get a publicist?
With the rise of the personal brand - we chat about how good PR can help this goal, but also when it's time to engage with a publicist to get this happening for your brand.
Nicki Price is a publicist and the founder of the public relations firm for empowering and influential brands and people, Priceless Media. Her passion is working with clients who are making the world a better place, and her aim is to achieve the highest results possible for them. Known for her caring and genuine nature and her infectious laugh, Nicki is highly regarded by many for her ability to chase after goals for her clients and the meaningful relationships she forms in the process.After studying management, marketing, film, and journalism at the University of Wollongong and California State University Long Beach, Nicki began her journey as a freelance film writer and reviewer. She used her knowledge of the entertainment industry and the media to bridge into public relations and join EPEC Media Group in 2018 as Senior Publicist specialising in Entertainment and Events. In 2022, she founded Priceless Media and shifted her focus to working with powerful and inspiring people and brands, with a particular focus on health, wellness and sport.
Nicki currently lives in Sydney with her two children, and enjoys spending her (limited) spare time watching movies, throwing herself into boxing cardio and pole fitness, cheering on any and every sport, and being with her friends and family.
Resources:
[email protected]
Socials: @pricelessmediaauDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
I'm noticing a trend at the moment, and I wonder if you're noticing it too.
Is it just me or does everyone seem to be turning away from digital everything?
My theory goes something like this. We spent two solid years only connecting - or mostly connecting through screens.
We're now 'back to normal.' or 'the new normalish' and people want to interact IRL. (Yep even the introverts.)
Things like run clubs, and other in person hobbies are booming!
Why? The UN came out and called this the loneliest generation ever - people are seeking connection more than ever.
So what does this mean for your marketing?
Is digital as impactful as it used to be?DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
What does it take to stand out in crowded markets? Shit Hot Solution Offers!
You're probably thinking, what the hell does that even mean!
In this episode I have Claudia back and we are going to talk about what it takes to build a shit hot solution offer, and how in doing this you will have a much more effective marketing funnel.
Claudia Neal-Shaw is a champion for women teaching them how to market with confidence and build a powerful personal brand.She’s an ex-lawyer and corporate comms girl turned entrepreneur determined to make marketing education more accessible to women all over the world.
Through 1-1 coaching, online programs and education platforms, Claudia candidly shares the most authentic ways to grow your business; powerful storytelling and a compelling personal brand.
Her mission is to elevate the voices of women globally so that there are more women in positions of power and influence.
Claudia is currently writing a book called 'How to Market with Confidence', a marketing playbook for women in business.
LinkedIn
InstagramDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
All we ever hear about is Ideal Client, it's a buzz word in the marketing world, and sure it's important... but sometimes we have to think beyond our ideal client and think to who is influencing their buying decisions.
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
There's this belief that if we have a product or a service and we want to 'turn on the tap' we can head on over to Google, switch on Google Ads and there will be a raft of enquiries we can grow our business with.
Sure for some businesses the ROI makes Google Ads are smart investment, but for others, the market place is too competitive and we have to find other channels to invest marketing dollars in.
But how do we know whether Google Ads is right for us, even if we're sure it would be, Belinda Irvine joins me in this episode and we chat your Google Ads Viability.
Belinda Irvine is a Google Ads Specialist helping business owners increase sales and revenue, making the most of marketing budgets by returning a positive ROI.
Bel offers the opportunity to get eyes through Google Ads. The more effective and driven solution than social advertising which can be clunky & costly.
If online advertising is something you have considered, Bel has kindly offered all Marketing Espresso listeners a FREE 30 min strategy call to assess Google Ads viability for your business.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
Yes, you have competition.
But they aren't you.
And this is why there is absolutely no point wasting hours stressing over where they're at in their businesses compared to where you are at.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
So someone has told you that you should write a book... But should you?
In this episode Kelly Irving and I chat all things when is it time to write your book and if you SHOULD write a book!
Kelly Irving is a best-selling book coach, editor, and creator of The Expert Author Academy – a global coaching platform and community that has launched hundreds of award-winning authors into the world. She nurtures authors to bring their biggest, best and most commercially viable ideas to market, via traditional, hybrid or self-publishing.
Kelly’s unique Write Book Method helps connect dots and solve complex business messaging problems by empowering original, creative and renaissance spirits to share new solutions, offer new insights and produce work that enriches their lives as well as others.
In this episode, you will learn the following:
1. Exploring the power of vulnerability when running a business, writing content, and sharing ideas.
2. Understanding the difference between writing to an audience and writing to a single person.
3. Examining why people read books and why it is essential to differentiate between what and why we do things.
Resources:
Check out her free Book Screening Canvas to find and validate your most commercial book idea in just 15 minutes at www.kellyirving.com/canvas
CONNECT
Learn more at www.kellyirving.com and
follow Kelly Irving on LinkedIn, and Instagram @goodcontentkel.
Write your book - discover The Expert Author Academy for more www.kellyirving.com/authorDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
Where ever there is a social media channel there is a specialist telling you how to hack the Algorithm so you get the best engagement and can have a six figure business.
Today I kinda wanna call bullshit... (sorry)
How quick are we to forget that these social media platforms exist for the sole purpose of making money off us, the consumer, the user.
So why do we think they're telling anyone outside the fold how to 'hack' the system.
Reality is they're only telling us what they want us to think based on how they're going to make sales...
These gurus are the modern day weightloss fad diet specialists.
The best way to build a business isn't by using hack methods... it's through strategy, research and scaling through methods that are going to ensure the longevity of your business.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative - Show more
