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Social media: itâs noisy, time-consuming, and often leaves you wondering if the return is worth the energy. But can you truly market your business without it?
In this episode of Marketing Espresso, Iâm unpacking the reality of growing a business beyond the scroll. Iâll walk you through the strategic role social media can play (when it makes sense), the types of businesses that thrive without it, and how to develop a balanced, omnichannel marketing strategy that doesnât rely on being constantly online.
This oneâs for the business owners who feel burnt out by social or just want to know if thereâs another way - because yes, there is.
Key Topics Covered:
Can a business grow without using social media at all?Real-life examples of 7-figure businesses that thrive without itWhy social media is just one channel, not the only oneHow to evaluate whether it makes sense for your businessStrategic ways to maintain a presence without letting it take overThe role of social media in SEO, brand personality, and trustHow to develop a smarter, lighter marketing approachOne Key Takeaway:
You can build a highly successful, profitable business without being glued to social media. Itâs about clarity, strategy, and choosing the right channels that align with your goals.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn â Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
Send us a text
In this episode of Marketing Espresso, I chat with Bonnie Wicks, founder of Third House Creative, about why traditional sales funnels are no longer effective and whatâs replaced them. We unpack how buying behaviours have shifted, why trust-building is more important than ever, and how to design a brand ecosystem that fosters genuine relationships.
Bonnie shares her approach to helping coaches, creatives and course creators ditch the old linear marketing funnel in favour of a more human-centred, multi-touchpoint strategy. Itâs a refreshing and practical take on modern marketing that puts connection ahead of conversion pressure.
Whether youâre feeling stuck in the funnel framework or looking to deepen your brandâs impact, this episode is full of insights on how to meet people where theyâre atâwithout the bro marketing tactics.
Key Topics Covered
Why the traditional marketing funnel is deadThe shift in consumer trust and buyer behaviour post-2021Why sales journeys are no longer linearReal-life examples of non-linear buying journeysHow to authentically use scarcity without damaging trustThe rise and fall of bro marketing and templated sales systemsWhat a modern brand ecosystem actually looks likeWhy being âbingeableâ is more important than being everywhereThe sales cycle as dating: value, vibe, and soft-touch marketingHow to embrace mess and complexity in your customer journeyRethinking Instagram and where your customers are actually looking for youHow to build trust with fewer touch points that matter moreDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn â Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
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In this episode of Marketing Espresso, I am digging into a question Iâve been hearing a lot lately: why does LinkedIn feel so shit right now?
With engagement dropping and content starting to look and sound the same, it's easy to feel like you're doing everything right but getting nowhere. I talk through the real reasons behind LinkedIn's current state, the myths we're still buying into, and the overused âformulasâ that are making everything blend into one big boring feed.
I also share why your best chance of cut-through isn't a new algorithm hack, itâs showing up consistently, being intentional, and being unapologetically human. If youâre tired of the noise, the performative polish, and the ever-growing list of LinkedIn ârules,â this oneâs for you.
What I cover:
Why LinkedIn engagement feels like itâs tankingThe myths about posting strategies (and why they donât work)How AI is influencing our content â and our confidenceThe power of true authenticity in a polished worldHow to show up intentionally and cut through the noiseWhether you're a service-based business or simply trying to grow your professional presence, you'll walk away with practical ways to re-energise your LinkedIn approach and make it work for you.
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn â Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
Send us a text
In this episode of Marketing Espresso, I sit down with the Andrea Levinson to unpack one of the most common challenges business owners face - maintaining consistency with their marketing efforts.
Andrea is a Business Psychologist who works closely with entrepreneurs to uncover the deeper blocks holding them back, from a scientific, brain point of view. Together, we explore the very real reasons why so many of us struggle to show up regularly, even when we know how important it is.
This conversation goes beyond surface-level advice. We dive into the emotional, energetic and psychological reasons that affect our ability to market ourselves consistently - and why being kind to ourselves is often the missing ingredient.
What Youâll Learn:
Why self-sabotage often masquerades as inconsistencyHow the nervous system regulation and trauma can impact your marketingThe real reason traditional strategy often fails to stickHow to reconnect with your mission and show up with energyPractical advice for finding a marketing rhythm that works for youAndrea Levinson is a Business Psychologist and coach who works with high-performing women and leaders to rethink how they show up in their work â and rebuild success from something that actually feels good. With 20+ years of experience across corporate, leadership, and entrepreneurial spaces, she now runs her own business from the Sunshine Coast, helping women lead in a way thatâs clear, clean, and fully their own.
Connect with Andrea
LinkedIn
Website
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn â Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
Send us a text
In this episode of Marketing Espresso, I reflect on a clever influencer campaign that caught my attention - and why itâs an excellent case study in how brands can blend data, AI and human behaviour in marketing. We cover everything from how micro-influencers are changing the conversion game to using tools like ManyChat for smarter tracking and lead gen.
Whether you're in eComm or services, youâll take away practical ideas for measuring the ROI of social media engagement, why tracking your funnel data matters, and how human-first content still reigns supreme in an AI-driven world.
What I cover in this episode:
A fresh influencer tactic that sidesteps obvious advertisingThe difference between vanity engagement and meaningful interactionHow to track micro conversions from comment to clickApplying ManyChat and DM automation in a human-centred wayHow eComm and service-based businesses can use data to prove marketing ROIWho itâs for:
Marketers, business owners, and service providers who want to blend automation with authenticity and move past shallow social strategies.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn â Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
Send us a text
In this episode of Marketing Espresso, I sit down with Stewart Webb, a seasoned digital marketing expert. Stuart brings deep experience across search, social, and display ads â and in this conversation, we focus on the platform many are curious about right now: LinkedIn Ads.
With Meta becoming increasingly saturated and expensive, many businesses are looking for alternative advertising options. Naturally, LinkedIn â with its B2B reputation and targeting capabilities â is high on the list. But is it worth the hype?
We explore:
Why LinkedIn Ads might not be the silver bullet many expectThe key differences between Meta and LinkedIn in ad performance and user intentWhen LinkedIn Ads do work â and when they absolutely donâtThe true cost of advertising on LinkedIn (hint: itâs high)How to approach LinkedIn with the right mindset, budget, and expectationsStewart also shares real client examples, including a recruitment campaign that succeeded on LinkedIn, and gives practical tips for those thinking about giving the platform a go.
If you're a business owner or marketer considering LinkedIn Ads, this episode is a must-listen before you spend a cent.
Key Takeaways:
LinkedIn's targeting tools are strong but not foolproofYour ad strategy needs to match the userâs platform intentFocus on value exchange, not direct sellingConsider multi-platform strategies for better ROIConnect with Stewart:
www.searchrescue.com.au
LinkedIn
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn â Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
Send us a text
In this episode of Marketing Espresso, I break down the toxic marketing expectations being fuelled by Instagram, LinkedIn, TikTok, and every so-called marketing âguruâ promising overnight success.
I dive into why instant wins and shiny funnel templates arenât sustainable for most businesses, especially here in Australia, where our market is significantly smaller than what those flashy American case studies are based on.
Whether you're feeling overwhelmed, disillusioned, or just frustrated with slow growth, this episode is your reality check and reminder that great marketing takes time, testing and intention. Itâs not about the quick fix, itâs about building something that lasts.
In this episode, I unpack:
The myth of overnight success in digital marketingWhy marketing advice from influencers and CEOs doesnât always translate to your businessThe difference between U.S. vs Australian market realitiesWhy consistency matters more than perfectionThe truth about funnels, ads and âviralâ contentWhy brand building is a long game, not a shortcutIf youâre sick of chasing shiny tactics and ready to market with more confidence and less comparison, this oneâs for you.
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn â Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
Send us a text
In this episode of Marketing Espresso, Iâm joined by Leanne Shelton, founder of Human Edge AI Training and author of AI Human Fusion. We dive into what it means to adopt a human-first approach to AI and why embracing AI isnât about replacing people, but empowering them.
Leanne shares how she pivoted her SEO copywriting business by embracing AI instead of fearing it, and how she's helping non-techie business leaders integrate AI without sacrificing brand authenticity or human connection.
If youâre feeling overwhelmed by AI or worried itâll make your brand sound robotic, this is the episode for you. We unpack the reality of AI-generated content, why brand voice still matters, and how businesses can remain efficient and human-centric in an increasingly automated world.
What we cover in this episode:
What a human-first approach to AI actually meansWhy AI is not a replacement for human creativity or marketing intuitionThe dangers of relying on generic, automated contentHow to train AI to support your brand voiceThe difference between using AI as a shortcut vs a collaboration toolTips for integrating AI without losing the human connectionWhy marketers and copywriters are still essentialLinks
Website - https://humanedgeai.com
Order 'AI-Human Fusion' directly from Leanne - https://humanedgeai.com/ai-human-fusion/
LinkedIn - https://www.linkedin.com/in/leanneshelton
FREE Magic AI Prompt Formula -
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn â Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
Send us a text
In this episode of Marketing Espresso, I tackle one of the most common frustrations I hear from business owners: âI donât have time to market!â Whether youâre juggling client work, running a team, or just trying to survive the daily grind, marketing often gets pushed to the bottom of the list. But here's the thing - if youâre not intentionally marketing your business, you're leaving growth (and money) on the table.
I break down how to carve out time in your week, how to avoid the dreaded two-hard basket, and why treating your own business like a client is the real secret to consistent growth. Plus, I share my honest thoughts on skill gaps, con artists in the marketing world, and why marketing should be taken just as seriously as your accounting and legal.
If youâve ever said âI donât have the time or the skills to market my business,â this oneâs for you.
In This Episode, I Cover:
Why âno timeâ isnât a valid excuse - and what to do insteadHow procrastination often masks fear and lack of directionWhat it means to work on your business, not just in itThe âDo It, Dump It, Delegate Itâ framework for marketing tasksHow to prioritise marketing without burning outWhy strategy must come before tactics (and not from an influencer)Creating sustainable marketing habits - even if you donât love the processSubscribe & Review
If you loved this episode, share it with someone who needs to hear it. And if you havenât already, please leave a review. It helps more people find the pod and keeps me caffeinated (emotionally, at least).DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn â Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
Send us a text
In this episode of Marketing Espresso, I sit down once again with Katrina Collins - founder of a global digital media marketing agency and champion of data-led strategy. If you missed our previous conversation, make sure to catch up, because this follow-up dives even deeper into the power of analytics.
Weâre breaking down what makes data not just important, but delicious. Katrina explains how metrics like impressions, engagement rates, and video views are more than vanity numbers - they're the breadcrumbs that lead you to stronger connections and measurable results. Whether youâre on Instagram, LinkedIn, or dipping your toes into TikTok, this episode gives you practical, real-world strategies for turning your content into conversions.
We also cover:
Why your social media content isnât landing (and how to fix it)How to reverse-engineer your content based on lead generation goalsThe simple engagement strategy that could fast-track your growthWhy you shouldnât trust everything platforms like Instagram tell youThe one underrated metric that tells the real storyPlus, Katrina drops golden insights on outreach, algorithm myths, and the importance of measuring your own activity - not just your post performance.
Key Topics Covered:
Social media reporting and KPIsEngagement strategies for growthData-driven marketing for small businessBuilding consistency across platformsThe reality of âpassive postingâGuest Bio:
Katrina Collins is the founder of Butterfly Media Marketing. A self-taught, globally recognised marketing strategist, sheâs helped hundreds of businesses build success online. Her mission is to empower 100,000 small business owners to create their own version of success by harnessing the power of story, strategy, and data.Connect with Katrina:
LinkedIn â Katrina CollinsInstagram: @butterflymediamarketingWebsite: www.butterflymediamarketing.comJoin the Conversation:
Iâd love your feedback â what landed for you? What would you like to hear more (or less) of? Leave a review, shoot me a DM, or tag me in your takeaways.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn â Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
Send us a text
In this episode of Marketing Espresso, I take a deep dive into the concept of below the line marketing and explain how it can be a game-changer for businesses that are tired of chasing likes and views. I also share a few personal anecdotes from my time at a recent networking event and explain how strategic marketing can be simplified and energised, just like your morning espresso. If youâre ready to embrace more intentional, strategic marketing that builds real relationships and drives genuine outcomes, this episode is for you.
What You'll Learn:
What below the line marketing actually meansHow it differs from above and through the line marketingWhy direct, personal marketing is essential for all businessesReal-world examples of how these strategies work together in a campaignThe difference between visibility, brand growth, and ROI in your marketing effortsResources & Mentions:
Collaborate Women (Sydney-based networking group)Previous Episode: Above the LineMy free marketing funnel audit (reach out if interested)Call to Action: If this episode resonated with you, leave a review, rate the show, or share it with a business owner who could use a more grounded approach to their marketing.
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn â Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
Send us a text
In this episode, I sit down with the brilliant Tahnée Sanders to dive deep into one of the most asked questions in business: how do I get more enquiries?
We cut through the noise and call out the BS advice that's often thrown around online about low-ticket offers, funnels, and quick wins. If youâve ever felt pressure to launch a $27 product or been told to "just run some ads," this conversation will be a refreshing reality check.
Tanhee and I talk about the long game of business, the actual time it takes to build trust with your audience, and how social media isn't the magic solution it's often made out to be. We also share honest truths about funnels, building an engaged email list, and how most inquiries are a result of consistent, strategic visibility over time - not flashy gimmicks.
We unpack the idea of serving the 90% of your audience who aren't ready to buy (yet) and how that sets you up for long-term success. We also get super practical with strategies you can implement now, including email marketing, diversifying platforms, and clear messaging.
Whether you're just getting started or looking to refine your strategy, this episode is for you.
What we cover:
Why low-ticket offers aren't the golden ticketThe truth about modern funnelsWhy your messaging matters more than your follower countHow long it really takes to convert a cold leadWhat it means to "serve the 90% and monetise the 10%"How to diversify your visibility (and where to start)Why your email list is your most valuable business assetConnect with Tanhee:
Explore more at The Strategy Studio and connect with Tahnee Sanders on Instagram @TheStrategyStudio and LinkedIn.
Tahnée Sanders, (it's pronounced like Renee, with a T) is a former journalist turned messaging strategist and copywriter who helps service-based business owners clarify their messaging, communicate their value, and attract the right clients with ease.
As the founder of The Strategy Studio, TahnĂ©e brings a real-world, results-driven approach to marketingâhelping business owners craft messaging that not only connects but also positions them to charge what
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn â Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
Send us a text
Let's chat marketing Jargon!
In this solo episode of Marketing Espresso, I unpack the marketing jargon we donât talk about enough anymore - "Above the Line" marketing. As someone with deep experience across both corporate and SME environments, Iâm here to help you understand what this term means, why it still matters, and how it fits into a broader marketing strategy that includes both digital and traditional elements.
What Youâll Learn:
What "Above the Line" marketing really meansThe difference between traditional and digital ATL strategiesWhy brand building still matters (even if ROI isnât instant)How to balance ATL, BTL, and TTL approachesHow to ensure high-spend campaigns are measurable and strategicWho This Is For:
If youâre a business owner, new marketer, or even someone who's ânailed itâ with social media but wants to understand the bigger marketing picture - this oneâs for you.Links and Resources:
Got a marketing question? Send me a voice message or fan mail on Buzzsprout!Want a Yeti Keep Cup? Tell me why you deserve one.Subscribe & Review:
Loving the show? Please leave a rating or review on your podcast app and share this episode with a friend or colleague whoâd benefit from it!DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn â Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
Send us a text
Have you ever found yourself following some online trend for your brand, because everyone else is doing it, and you're worried that if you don't, you'll miss out on some new followers or engagement or whatever everyone else is getting from doing it?
In this episode, Iâm joined again by brand strategist and friend Bec Hughes, and we're chatting all things Fast Content (as she has coined these trends), including the pitfalls, plus the performative nature of trend-driven marketing. We revisit the Barbie AI trend and dissect what it revealed about how brands approach social media visibility, pressure to perform, and the true meaning behind engagement.
We explore the ways marketers and creatives can break free from the content hamster wheel by focusing on meaningful brand storytelling and developing a strong, ownable point of view. Bec shares why having a clear brand perspective is one of the most powerful tools in your content strategy, and how it allows you to leverage trends in a smarter, more strategic way.
If youâve ever felt like youâre creating content just to stay relevant, this episode will help you reframe your approach and give you practical tools to start creating with purpose.
What We Cover in This Episode:
Why fast content rarely converts into actual leadsThe pressure to âbe everywhereâ on social mediaHow trend-chasing dilutes brand messagingThe illusion of engagement and vanity metricsWhat thoughtful content actually looks likeThe importance of brand perspective and finding your âTED TalkâWays to critically assess your content before postingKey Takeaways:
Posting more doesn't automatically mean more impact.Trendy content may get likes, but that doesn't mean it's working.The most powerful brands are those with a strong, recognisable point of view.Your brand should offer something deeper than just fun or aesthetic value.Resources & Links:
Bec Hughes on Instagram: @bechughesbrandingWebsite: www.bechughes.comDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn â Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
Send us a text
Have you guerrilla marketing?
Probably not because all we hear about these days are digital marketing channels!
Well, I am taking it back to a time when creativity and marketing went hand in hand.
How do you stand out in a crowded channel? Create a new channel!
In this episode of Marketing Espresso, I am exploring the concept of guerrilla marketing and why it still holds power in today's crowded marketing landscape.
Drawing on the early days in my career I am revisiting the bold and creative campaigns that broke the mould - but how can you do this?
Well luckily, I am going to give you some practical ideas on how you can adapt these tactics for your own business - regardless of your budget.
Whether it's creating an unexpected moment in public, collaborating with local businesses, or using playful promotional tactics, this episode will get you thinking differently about how you reach and connect with your audience.
In this episode, youâll learn:
What guerrilla marketing actually is (and what itâs not)
Why unconventional marketing tactics can still make a huge impact
Real examples of guerrilla marketing, including campaign collaborations and creative giveaways
How to approach these ideas in a way that aligns with your business and audience
Simple ways to scale ideas for different budgets and brand personalitiesDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn â Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
Send us a text
It's one of my favourite topics to discuss because so often it is a business's missing link in their marketing - a siloed marketing team that is disconnected from the sales team, and more often than not, the other teams that are customer-facing also.
So you know, when I am passionate about something, I'll bring in an expert to chat about the topic with me.
In this episode of Marketing Espresso, I am joined by Karen, VP of Marketing at Val and a seasoned marketing leader with over 25 years of experience in the space where creativity, media, and data meet. Karen shares why breaking down silos between sales, marketing, and customer success is critical for growth â not just in large organisations, but for small businesses too.
We explore the rise of the Chief Revenue Officer role and how unifying these traditionally separate departments creates better communication, brand alignment, and measurable results. Whether you're building a small team or scaling a larger business, this episode is packed with practical insights on building synergy across your revenue-generating efforts.
What We Cover in This Episode:
Why traditional marketing and sales silos donât work anymoreThe importance of shared goals across sales, marketing, and customer successThe emerging role of the Chief Revenue Officer and how it changes team structureHow integrated teams lead to more effective campaigns and better customer experiencesThe mindset shifts marketers and creatives need to thrive in a revenue-first modelHow small business owners can adopt this model early to scale more sustainablyYou can connect with Karen on LinkedIn.
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn â Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
Send us a text
Is AI Going to Take Over Marketing? Letâs Talk About It
Lately, Iâve been having a lot of conversations with business owners and marketers who are wondering the same thing - is AI going to take over marketing? And more importantly, should we be worried about our jobs?
In this episode of Marketing Espresso, Iâm sharing my honest thoughts on the rise of AI in marketing. Yes, itâs a powerful tool. It can speed things up, help us brainstorm content ideas, and even write a first draft or two. But hereâs the thing: AI doesnât have your lived experience, your memories, or the stories that connect you with your audience. And thatâs what truly sets your marketing apart.
Weâre seeing a shift away from overly polished, generic content and back toward real connection. People are craving authenticity. Theyâre showing up at in-person events again. Theyâre spending less time on social media and more time building relationships. So no, AI wonât replace marketers - but it will challenge us to get clearer on what makes our brand actually stand out.
âIf weâre all doing the same same, youâre just going to blend in and be a bit boring.âTune in now and ask yourself: how are you using AI in your business? Is it enhancing your creativity - or dulling it?
Iâd love to hear your thoughts - DM me or send in a question for the podcast!Thanks so much for listening to Marketing Espresso. If youâre enjoying the episodes, hit follow and leave a review so more people can find the show. And hey - if youâre keen for a hoodie or coffee mug, let me know. Merch might be brewingâŠ
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn â Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
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Why Brand Marketing Isnât Dead (And Might Just Be Making a Comeback)
You know that feeling when you know youâre onto something, but the whole industry seems to be sprinting in the opposite direction? Thatâs been me with brand marketing lately. Iâve been shouting into the LinkedIn void about how weâve lost touch with the art (and power) of building a brand.
So I called in back-up - Stephanie Brown. She's a career coach for marketers and creatives, ex-Nike and Apple, and she knows the ins and outs of whatâs actually going on inside marketing teams right now. Spoiler: if youâre feeling disillusioned by the performance-first, always-track-everything world of modern marketing... youâre not alone.
In this episode, we dive deep into where brand marketing went, why performance took over, and why the pendulum is finally swinging back.
Hereâs what we covered:
The rise (and fall?) of performance marketing: Why marketing became all about numbersâand the downside of only chasing short-term ROI.Brand roles are disappearingâand thatâs a problem: Steph shares insights from inside the industry about how many traditional marketing roles have vanished... and what that means for the next generation of marketers.Why great brand marketers are more needed (and rare) than ever: If you've been trained in brand strategy, storytelling, and human connectionâyou might just be in high demand again.âBrand marketing is an art formâand the worldâs just starting to remember that.âLetâs keep the convo going
If you loved this episode, Iâd really appreciate a rating or review. It helps me know whatâs landing and keeps the good stuff coming your way.
Steph helps ambitious Marketers and Creatives identify their career purpose and land their next perfect role faster.
Connect with Stephanie:
LinkedIn
Website
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn â Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
Send us a text
Brand marketing - yep, despite being inundated for years with digital marketing trends, brand marketing is coming back! (And so it should!)
Today I am discussing the resurgence of influencer marketing and how it's being influenced by current digital trends. I am going to chat through some recent specific campaigns that have been launched, which use brand marketing and influencer marketing incredibly well together - bonds anyone?
So what matters when you're finding the intersection of brand marketing, digital marketing and influencer marketing? Well the importance of cohesive branding and strategic alignments.
Bonds' recent campaign leveraging Australian icon Robert Irwin and Nike's female empowerment run are great examples of effective brand marketing strategies beyond traditional digital metrics.
Think creatively about collaborations and community engagement to amplify your own brand's presence.
Tune in for insightful tips on making your brand stand out in a saturated market.
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn â Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative -
Send us a text
AI can do it all... So why, when we can use it to produce our next LinkedIn headshot, or our next blog post or our next stock image, would we ever need to invest in photography, content writing or anything creative again? It's a great question and one I think is going to come up more and more.
The temptation to get AI to do it quickly and make us look perfect is hard to resist, but why and how can it damage our brand long term?
I have my good mate, all-round legend and podcast producer Leah Stanistreet, join us to discuss just this...
In a world where it is easier than ever to be perfect, is perfect actually still the goal?
In this episode, we delve into the crucial topic of AI's role in photography and content creation. We discuss the noticeable differences between AI-generated content and content created by real people. Leah and I talk about how AI can strip away the human elements that make stories and visuals compelling and relatable. We touch on the importance of capturing authentic moments, whether through brand photos, podcasts, or videos, and why the human element should never be completely removed from creative processes.
We also explore the new trend of content curation. With so much content flooding the market, the challenge now is to curate high-quality, meaningful content that stands out. Leah offers her perspective on why balancing AI tools with human creativity is essential for producing truly impactful content.
We hope our discussion inspires you to rethink how you approach content creation and encourages you to keep the human touch at the forefront of your efforts.
About Leah
Leah Stanistreet is the founder of Snappystreet Creative, where she helps women in business stand out through strategic brand photography, engaging podcast content, and impactful video storytelling. With over 20 years of experience spanning photography, radio broadcasting, and audio post-production, Leah brings a rare mix of technical skill and creative insight to every project.Whether itâs capturing authentic brand photos, showcasing your team or event, producing compelling video, or refining your podcast, Leah helps transform your story into powerful, professional content. Her signature approach is warm, playful, and practical - making the process of showing up for your business feel fun instead of daunting.
Because at the heart of every business is a story worth telling - and Leah knows exactly how to bring it to life.
Links
www.snappystreetcreative.com.auDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn â Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative - Montre plus
