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Could the right agent help you earn more, protect your name, and say yes to better brand opportunities? In this episode of Master the Media, Amy Gorin sits down with Blair Taylor, owner of Taylor Talent Services, to talk about what healthcare professionals should know before signing a TV, commercial, or brand deal. Blair shares how doctors, dietitians, physical therapists, and other medical experts can get paid for spokesperson work, digital campaigns, commercials, and long-term partnerships. He also explains why the contract matters just as much as the paycheck, from usage rights and exclusivity to insurance, deposits, and deal length. This conversation is a helpful look at when an agent makes sense, what fair pay can look like, and why media training can give you a real edge.
Blair Taylor is the owner and CEO of Taylor Talent Services, where he represents on-camera talent, product experts, celebrities, news reporters, and medical professionals for commercials, endorsements, brand partnerships, and media opportunities. With more than two decades in the entertainment industry, Blair has worked on national and international campaigns for major brands, including McDonald’s, Coca-Cola, Chevy Trucks, and Verizon. His experience includes more than 6,500 commercial bookings and over 1,500 direct response and endorsement contracts. Blair has also built a strong focus in the medical space, helping doctors and healthcare experts connect with brands, production companies, and paid spokesperson opportunities. His work with Dr. Phil’s production company and The Doctors helped shape his path into representing medical experts for TV, digital campaigns, commercials, and long-term brand partnerships.
Connect with Blair:
Website: https://taylortalentservices.com/
Email: [email protected]
Grab Amy’s free pricing guide: https://masterthemedia.co/pricing
Episode highlights:
(0:00) Intro
(2:09) Blair’s path into representing medical experts
(5:15) Who fits into the medical talent space
(6:01) TV commercials, spokesperson work, and brand partnerships
(9:29) Why healthcare experts may need help with offers
(12:36) How an agent can improve a deal
(15:46) What paid opportunities can look like
(21:18) Why it is hard to negotiate for yourself
(26:44) Contract terms beyond the paycheck
(35:34) What to do before you agree to a contract
(40:29) Insurance, indemnification, and real protection
(46:46) How agents get paid
(57:51) Why media training matters
(1:02:19) Where to find Blair Taylor
(1:03:00) OutroSupport the show
Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!
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What if choosing a niche is not about limiting yourself, but finally making your message clear? In this episode of the Master the Media Podcast, Amy chats with marketing expert Jonathan Jacobs about why niching and ideal customer avatars matter so much for business growth, social media, and brand partnerships. Jonathan explains that your niche helps you understand who you serve, what problems you solve, and how to speak in a way that makes people feel seen. He also shares why your niche can change, how to work with brands outside your usual audience while keeping trust, and why defining yourself helps you take control of your story. This conversation is a friendly, practical guide for experts ready to grow with more clarity and confidence.
Jonathan Jacobs is an entrepreneur, marketing expert, and storyteller with deep experience helping brands and experts share their message clearly. He co-founded Digital Natives Group, an award-winning digital marketing agency that worked with major names including the NFL, Comcast, NBC Universal, The Nature Conservancy, Fortune 500 CEOs, and Nobel Prize winners. His work includes marketing five Super Bowls and more than 75 bestselling books. Jonathan also teaches marketing for Master the Media, where he helps students understand niching, ideal customer avatars, brand voice, and how to build stronger connections with the people they serve.
Connect with Jonathan:
Website: https://www.jonathanjacobs.com/
LinkedIn: https://www.linkedin.com/in/jjacobs89
IG: https://www.instagram.com/realjonjacobs/
Grab Amy’s free pricing guide: https://masterthemedia.co/pricing
Episode highlights:
(0:00) Intro
(2:00) Who is Jonathan Jacobs?
(3:14) Why niching feels hard but matters
(5:52) What a niche really means
(7:16) Can your niche change over time?
(8:40) Can customers fall outside your avatar?
(12:43) How niching connects to brand partnerships
(17:29) When to start before everything is perfect
(19:24) How to create your niche outline
(21:47) Creating brand guidelines and avatar notes
(31:50) Seeing your audience as whole people
(37:41) Final advice: do not be afraid to define yourself
(38:32) Where to learn more about Jonathan and his resources
(39:22) OutroSupport the show
Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!
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Have you ever wondered what makes a TV producer open your email and say yes? In this warm and encouraging episode of Master the Media, Amy Gorin chats with broadcast coach and Emmy-winning journalist Alicia Quarles about how health experts can feel more confident pitching and appearing on TV. Alicia brings honest, behind-the-scenes advice from her years at the Associated Press, E! News, Daily Mail TV, GMA3, and her own show, Positively Charlotte. Together, Amy and Alicia talk through what makes a pitch stand out, why clear takeaways matter, how to prepare once you’re booked, and how sponsored segments can help experts and brands work together in a clear, ethical way. Alicia’s biggest reminder is simple but powerful: don’t let fear stop you. All it takes is one yes.
Alicia Quarles is an Emmy-winning broadcast journalist, producer, host, and media coach with a career spanning national television, entertainment news, and local storytelling. She is the executive producer and co-host of Positively Charlotte, and her work has appeared across outlets including Good Morning America 3, DailyMail TV, E! News, and The Associated Press. Before moving on air, Alicia served as the global entertainment and lifestyles editor at the AP, where she oversaw a staff of more than 60 people. Today, she also serves as the broadcast instructor for Master the Media, helping health experts sharpen their pitches and feel more confident on TV, radio, and podcasts.
Connect with Alicia:
LinkedIn: https://www.linkedin.com/in/alicia-quarles-0518a877/
IG: https://www.instagram.com/alicialquarles/
Grab Amy’s free pricing guide: https://masterthemedia.co/pricing
Episode highlights:
(0:00) Intro
(1:35) Meet Alicia Quarles
(2:27) Alicia’s path into broadcast journalism
(5:09) What producers actually do
(9:34) How Alicia chooses TV guests
(12:40) What makes a strong TV pitch
(15:30) How to prepare after getting booked
(19:11) When to follow up with producers
(20:47) How to pitch bigger shows like Today and GMA
(22:19) How sponsored TV segments work
(28:22) How to slow down and sound clear on camera
(30:44) Alicia’s encouraging advice: go for it
(31:40) Where to find out more about Alicia
(32:15) OutroSupport the show
Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!
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Could your healthcare expertise open the door to free travel and unforgettable brand experiences? In this episode, Amy Gorin shares real-life ways healthcare professionals can land sponsored travel opportunities, from educational conferences to hands-on brand trips and custom trips you pitch yourself. With her friendly, honest style, Amy takes listeners behind the scenes of her recent wellness trip to Slovenia and explains how she created a thoughtful partnership using her newsletter, Instagram, and professional credibility. She also shares why being featured in the media can help you stand out to brands and PR agencies, even more than having a huge social following. Amy wraps with a caring reminder about barter, possible stipends, and proper sponsored content disclosures, helping listeners see what is possible in a clear and realistic way.
Master The Media Facebook group: https://www.facebook.com/groups/mediamasterywithamy
Amy’s Instagram: https://www.instagram.com/masterthemedia/
Subscribe to the Master The Media newsletter: https://masterthemedia.co/subscribe-email-sms-updates/
Episode highlights:
(0:00) Intro
(1:23) Free travel? Let’s talk
(1:58) The three main types of sponsored travel
(4:16) How to create and pitch your own sponsored trip
(7:32) The partnership that worked
(8:37) What barter trips may cover and what you may still need to pay for
(10:16) Ways writers and social media creators can pitch travel partners
(12:34) Why media features help brands and PR agencies notice you
(15:15) Invitation-only conferences and why media credibility matters
(17:18) Compensation, stipends, and sponsored content disclosures
(18:16) How to join the Master the Media Facebook group
(18:40) OutroSupport the show
Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!
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What if the best thing you could do for your business was step away from it for a little while? In this heartfelt episode of Master of the Media, Amy Gorin shares how a much-needed solo spa weekend helped her feel rested, clear, and deeply inspired. After days of healthy food, movement, quiet time, and plenty of spa treatments, she came home and created one of her most helpful tools for her students: the 50K Bundling Blueprint. Amy brings her honest, caring voice to a topic so many entrepreneurs need to hear. Self-care does not have to mean a fancy trip. It can be a massage, a walk, a closed door, or a coffee break on your calendar. Her reminder is simple and powerful: when you take care of yourself first, you show up better for everyone else.
Grab Amy’s free pricing guide: https://masterthemedia.co/pricing-guide/
Episode highlights:
(0:00) Intro
(1:25) Why self-care matters
(2:20) How rest sparked the 50K Bundling Blueprint
(3:30) Partner support and the beauty of solo trips
(4:43) Small self-care counts, too
(6:06) Why taking care of yourself comes first
(6:44) Putting self-care on the calendar
(7:36) Why great ideas often happen away from your desk
(8:04) Using brand partnerships to create more time and freedom
(8:46) OutroSupport the show
Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!
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What if your healthcare expertise could open the door to $50,000 in brand partnerships, even without a huge social media following? In this episode of Master the Media, Amy shares a free coaching call where she answers real questions from dietitians, physicians, coaches, and other health pros who want to work with brands in smart, ethical, and profitable ways. She explains how to turn media quotes, press releases, TV segments, speaking, writing, trade shows, and personal stories into paid brand work. Amy also shares how to package services, talk through pricing, respond when a brand is vague, and use your professional background as your strongest selling point.
Earn $50k in 6 Months from Brand Partnerships: https://masterthemedia.co/replay/
Episode highlights:
(0:00) Intro
(1:20) Welcome and episode setup
(4:40) Turning backlinks and media quotes into paid brand work
(11:24) Responding to brands with little paid experience
(15:02) Press releases and expert quotes
(17:06) Brand partnership bundles and pricing
(21:07) Opportunities for physicians
(30:45) Program pricing and support
(39:23) Restarting media work after a break
(42:48) Brand deals without a big social following
(53:42) Choosing a clear niche and strategy
(1:03:05) OutroSupport the show
Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!
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What if just two or three brand partnerships could bring in $50,000 without chasing endless small deals? In this episode of Master of the Media, Amy Gorin introduces the newly refreshed program and shares the core strategy behind many student wins: bundling. Instead of pitching one small service, Amy explains how experts can package blogs, social posts, testimonials, TV segments, consulting, and more into higher-value partnerships. You’ll hear real success stories from Dr. Simran Malhotra and Kaytee Hadley, who used the method to grow their income, build confidence, and create more flexible careers. The conversation also answers honest questions about niche, credentials, time, pricing, community support, and where beginners can start.
Land $50,000 in Brand Partnerships in 6 Months: https://masterthemedia.co/course/
Episode highlights:
(0:00) Intro
(1:35) What is Bundling?
(3:52) Amy’s story from magazine editor to brand partnership expert
(5:38) Why single-offer pitching often falls flat
(7:10) Simran’s $2,400 to $14,000 partnership shift
(10:39) Kaytee’s first $50,000 in six months
(15:24) Pricing your credibility as an expert
(17:04) Beginner bundle examples
(19:10) How to close brand partnership conversations
(21:30) Finding your place when changing careers
(34:36) Brand Partnership School vs. Master of the Media
(39:27) Time commitment for busy professionals
(51:17) Community support and collaboration
(59:54) OutroSupport the show
Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!
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Could one brand deal put your license, income, or future partnerships at risk? In this episode of Master the Media, Amy Gorin talks with attorney Dan Ilkay about how healthcare professionals can protect themselves before signing brand contracts. Dan explains why every contract deserves a careful read, especially clauses about exclusivity, name and likeness, content approval, payment terms, and automatic renewals. He also shares why FTC disclosures, FDA-related claims, and licensure rules matter even more when your credentials are part of your brand. You’ll learn how to push back with confidence, when to bring in an attorney, and why forming an LLC can help protect your personal assets.
Dan Ilkay is the founder and principal lawyer at ILKAY Law. This firm was founded to help small and medium-sized technology businesses gain access to important legal services including contract support and protection of your intellectual property. His technical background and entrepreneurial experience make him uniquely suited to assist your technology business
ILKAY Law represents a wide range of clients, ranging from small start-up businesses to multinational corporations. Prior to beginning his law practice, Dan Ilkay worked in the business world. His extensive experience in that field allows him to understand the business realities facing his clients, helping him to guide and negotiate the most favorable terms for his clients.
Dan Ilkay, the founder and managing attorney, is licensed to practice law in California while representing clients from all over the United States on Federal law matters and the world, ranging from overseas businesses, online sellers to retail chains, and mature IT companies.
Connect with Dan:
Website: https://ilkaylaw.com/
IG: https://www.instagram.com/incompanycounsel/
Join the Master the Media Free Masterclass on May 20, 2026: https://masterthemedia.co/masterclass/
Episode highlights:
(0:00) Intro
(1:16) Introduction to Dan Ilkay
(3:46) Why contract review matters
(6:20) Negotiating scope, pay, and renewals
(7:33) Name, image, and likeness rights
(11:21) Exclusivity clauses and pricing
(15:38) When to hire an attorney
(21:43) FTC disclosures and health claims
(26:57) Indemnification, liability caps, and LLCs
(31:03) Confidentiality and renewal terms
(36:20) Timelines, payment terms, and milestones
(39:35) Takeaways
(43:32) Where to find Dan and his resources
(45:11) OutroSupport the show
Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!
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What should you say when a brand asks you to work for free? In this episode of Master of the Media, Amy Gorin shares practical, confidence-building advice for nutrition professionals, creators, and experts who want to protect their time, credentials, and income. Amy explains why free product does not pay for real costs like event planning, marketing, shipping, team support, or the value of your endorsement. She also gives simple scripts you can use when brands ask for unpaid gift bag placement, media interviews, product mentions, or service swaps. You’ll learn when it makes sense to say yes, when to walk away, and how to clearly explain that your work has real value.
Join the Master the Media Free Masterclass on May 20, 2026: https://masterthemedia.co/masterclass/
Episode highlights:
(0:00) Intro
(1:38) Saying no when brands ask for free work
(2:47) Why gift bag inclusion should be paid
(5:43) Script for turning down free deliverables
(7:10) The problem with free media exposure
(9:27) What to say when a brand wants free interviews
(10:45) Why paid work leads to better work
(11:19) When swaps can make sense
(12:41) Using free partnerships as proof of concept
(14:01) Final reminder: get paid for your time, credentials, and endorsement
(14:38) OutroSupport the show
Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!
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What if your health expertise could help you land paid brand deals, even if you do not have a huge following? In this episode, Amy answers real questions from Brand Partnership School students about how healthcare professionals can start working with brands and get paid fairly. She shares how to choose the right social media platform, why engagement matters more than follower count, and what to include in a media kit. Amy also explains why you should not send a rate card too early, how to set up a professional email, and what contract terms to watch out for. You’ll also hear tips on working with brands locally or globally and creating content that shows brands you are ready for bigger opportunities.
Join the Master the Media Free Masterclass on May 20, 2026: https://masterthemedia.co/masterclass/
Land your first (or next) brand partnership—with just 3 hours of course materials:
https://masterthemedia.co/brand-partnership-school/
Land $50,000 in brand partnerships in the next 6 months (and $500,000 by 2030):
https://masterthemedia.co/course/
Master the Media Facebook group:
https://www.facebook.com/groups/mediamasterywithamy
Google Workspace Email (this link gives you 10% off)
https://referworkspace.app.goo.gl/EYL3
Episode highlights:
(0:00) Intro
(1:39) Choosing the right social media platform
(5:43) Media kits, brand work, and rate cards
(8:49) Positioning yourself for global brand partnerships
(11:43) Contract red flags and unfair brand requests
(15:46) Setting up a professional email address
(17:21) Content that signals you are ready for bigger deals
(19:14) Free masterclass invitation and closing call to action
(20:15) OutroSupport the show
Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!
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Are you waiting for the right brand to finally notice you? Amy Gorin is here with a loving push to stop waiting and start taking action. In this short and honest episode, Amy shares the brand partnership advice she wishes more healthcare professionals would hear. She talks about reaching out first, letting go of perfect timing, and charging in a way that respects your training and experience. Amy also reminds you that your credentials matter, your work has value, and people need to hear about the great things you are doing. This episode feels like a kind but firm pep talk for anyone ready to grow their income and confidence with brand partnerships.
Learn how to earn $50,000 in brand partnerships in just 6 months: https://masterthemedia.co/masterclass/
Episode highlights:
(0:00) Intro
(1:28) Brutally honest brand partnership advice in seven minutes
(2:03) Why you should not wait for brands to find you
(3:09) There is no perfect time to start
(4:22) Why healthcare pros need to stop undercharging
(6:11) The value of learning from someone ahead of you
(8:32) Why sharing your wins helps people see your value
(9:08) Amy’s free masterclass
(9:33) OutroSupport the show
Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!
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What if blogging in 2026 is still one of the smartest ways to grow your brand, earn real income, and help more people? In this episode, Amy Gorin talks with dietitian and entrepreneur Katie Dodd about how she went from a full-time VA job to building a flexible business that lets her be present with her kids while serving thousands online. Katie breaks down how blogs still work in the age of AI, why SEO matters, and the many ways a website can make money through ad revenue, affiliate links, digital products, courses, and brand deals. She also shares a refreshing message about money: earning more is not selfish when your work truly helps people. This is an encouraging, practical listen for anyone ready to start small and grow with purpose.
Katie Dodd is a registered dietitian who has worked in the field since 2008, with a strong focus on geriatric nutrition. She began her career at the VA in home care, where she built deep experience helping older adults. Over time, she moved into entrepreneurship and created The Geriatric Dietitian, a blog and business that shares evidence-based nutrition content while generating income through ads, digital products, affiliate links, and courses. She also built Dietitian Side Hustle, where she teaches dietitians about blogging, SEO, and online business growth. Katie is also the author of Dietitian Side Hustle and is active as a speaker, educator, and content creator.
Connect with Katie:
Website: https://dietitiansidehustle.com/
IG: https://www.instagram.com/thekatiedodd
Facebook Group: https://www.facebook.com/groups/dietitiansidehustle
Join the community: https://bloggingacceleratorprogram.com/community
Grab a copy: https://amzn.to/4tD3dXt
Grab Amy’s free pricing guide: https://masterthemedia.co/pricing-guide/
Episode highlights:
(0:00) Intro
(1:49) Katie’s background and career shift
(7:08) How blogging really makes money
(10:57) Is blogging dead in 2026?
(15:44) Ways to earn money through blogging
(30:00) Sponsored content and brand partnerships
(46:46) Baby steps, mindset, and building the life you want
(49:24) Where to find Katie
(50:03) Takeaways
(51:02) OutroSupport the show
Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!
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What happens when a physician turns her own health journey into a mission to help others feel seen, informed, and supported? In this episode, Dr. Kara Wada shares how her Sjögren’s diagnosis changed the course of her career, leading her from academic medicine to building the Immune Confident Institute and a growing media presence. She opens up about using lifestyle medicine, education, and brand partnerships to reach more people with complex chronic conditions. Kara also talks about working with pharma in an ethical way, choosing partnerships that truly fit her values, and creating a business that supports both her patients and her family life. This is an honest, hopeful conversation about purpose, trust, health, and building a career that fits the life you want.
Dr. Kara Wada is a quadruple board-certified physician specializing in pediatric and adult allergy/immunology and lifestyle medicine. She cares for patients at the intersection of allergies, autoimmunity, and complex chronic illness, with a focus on conditions such as Sjögren’s disease, mast cell disorders, hypermobility, and dysautonomia. After serving on faculty at Ohio State, she left academic medicine in January 2025 and opened her own practice, the Immune Confident Institute, in March 2025. Dr. Wada also founded the Virtual Sjögren’s Summit to connect patients with education, support, and emerging treatment information. Living with Sjögren’s disease herself, she brings both clinical expertise and personal insight to her work, using media, education, and advocacy to help patients better understand their health and rebuild trust in care.
Connect with Dr. Kara Wada
Website: https://www.drkarawada.com/
LinkedIn: https://www.linkedin.com/in/karawadamd/
YT: https://www.youtube.com/@drkarawada
Grab Amy’s free pricing guide: https://masterthemedia.co/pricing-guide/
Episode highlights:
(0:00) Intro
(1:53) Kara’s medical background and practice
(4:07) Her Sjögren’s diagnosis and family wake-up call
(9:10) Using media to build trust with patients
(14:41) Brand partnerships with purpose
(23:56) Ethical pharma collaborations
(31:11) Partnerships with Canopy and Native
(36:09) Family, business, and getting support at home
(43:00) Key takeaways
(46:27) Where to find Kara
(47:38) OutroSupport the show
Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!
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Ever feel like you want to start a podcast… but your brain keeps coming up with 100 reasons not to? You are not alone. In this episode, Amy sits down with her podcast producer, Kevin Palmieri, and talks through all the real stuff that holds people back and how to move past it. They get into why you don’t need fancy equipment, how podcasting actually makes you money (hint: not the way you think), and why just getting started matters more than being perfect. Kevin also shares how to stand out, be memorable, and turn podcasting into real opportunities. If you’ve been overthinking this as Amy did for a year, this is your sign to just go for it.
Kevin Palmieri is a podcast coach, producer, and co-founder of Next Level University, where he helps people grow their shows and turn them into real opportunities. After reaching a low point in his mental health while working a high-paying but unfulfilling job, he made a major shift into podcasting and personal growth. Since then, he’s recorded hundreds of episodes, worked with clients around the world, and built a business focused on consistency, mindset, and taking action. He’s known for keeping things real and helping people start before they feel ready.
Connect with Kevin
LinkedIn: https://www.linkedin.com/in/kevin-palmieri/
Email: [email protected]
Tune in to Podcast Growth University: https://tinyurl.com/3c82j5cj
Learn how to land your first(or next!) brand partnership in the next 30 days:
https://masterthemedia.co/bps-masterclass/
Episode highlights:
(0:00) Intro
(1:28) Meet Kevin + how we started working together
(2:16) His story and why podcasting changed everything
(4:59) What really holds people back
(7:04) Why starting is easier than you think
(16:37) Using guest spots to build relationships
(24:09) How to stand out and be remembered
(28:25) Do you really need video?
(32:43) Time commitment
(41:25) Real ways to make income from a podcast
(43:41) What “good” download numbers actually look like
(46:51) Your first step to getting started
(49:06) How to reach out to Kevin
(50:04) OutroSupport the show
Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!
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What if getting brand partnerships worked a lot like dating? In this episode, Amy Gorin shares five simple ways creators can build better brand relationships by thinking more like a real person and less like a sales pitch. She explains why outreach is a numbers game, why small talk matters, and why you should not rush into pricing before you are ready. Amy also talks about staying focused instead of chasing too many competing brands at once, and how to pitch ideas that match a brand’s real goals. It is a fun, honest look at brand deals that gives practical advice you can actually use, whether you are just starting out or ready to grow your business.
Land your first (or next) brand partnership—with just 3 hours of course materials: https://masterthemedia.co/brand-partnership-school/
Episode highlights:
(0:00) Intro
(1:39) #1 Numbers game and outreach
(3:37) #2 Treat brands like people
(5:18) #3 Take it one step at a time
(6:36) #4 Avoid competing brand overlap
(7:23) #5 Tailor pitches to brand goals
(9:23) Brand Partnership School details
(10:39) OutroSupport the show
Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!
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What if getting paid for brand partnerships could feel more personal, clearer, and a lot less scary? In this episode, Amy shares the heart behind Brand Partnership School and why she created it to help more experts step into paid brand work with confidence. Amy explains how the course gives dietitians and other professionals a simple path to learn pitching, pricing, and building real relationships with brands. She reminds listeners that their education, experience, and voice matter, and that brands are not just hiring a service, they are hiring a trusted expert. Amy also brings a fun, real-life view to the process and shows that true connection can lead to great opportunities.
Land your first (or next) brand partnership—with just 3 hours of course materials: https://masterthemedia.co/brand-partnership-school/
Episode highlights:
(0:00) Intro
(1:34) Why Amy created Brand Partnership School
(3:26) A more affordable way to get started
(4:15) What the course includes and who it is for
(6:23) Amy’s five-step pitch process
(7:29) Live support, bonuses, and enrollment timing
(8:29) Why brand deals are like dating
(11:13) Amy’s final invitation to join
(12:03) OutroSupport the show
Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!
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Want to know why some health professionals land paid brand deals while others never hear back? In this episode, Amy Gorin breaks down the three clear steps that can help dietitians and other healthcare professionals land their first or next paid brand partnership. She explains why waiting for brands to find you is not the best plan, how to connect with the right decision-maker, and why your expertise is worth far more than a basic influencer rate. Amy also shares how to pitch in a way that solves a real problem for the brand, which makes your email much more likely to get opened and answered. This episode is a practical guide for health experts who want to turn their knowledge, credibility, and voice into real income and stronger brand relationships.
Master the Media FREE Masterclass: https://masterthemedia.co/bps-masterclass/
Episode highlights:
(2:04-3:56) The 3-step framework: connect, price, pitch
(2:29-3:43) How to find and reach the right brand contact
(4:03-5:04) Why healthcare experts should charge more than influencers
(5:10-6:12) How to pitch with a smart, helpful angle
(6:17-6:48) Free masterclass invitation and next stepsSupport the show
Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!
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What would you do if doctors told you there was nothing you could do about your health risk? In this episode of Master the Media, Amy sits down with Dr. Simran Malhotra as she shares her powerful story. She talks about learning she had the BRCA1 gene, which greatly raises the risk of cancer, and how that moment changed her life. While caring for very sick patients, she began searching for ways to protect her own health. That search led her to lifestyle medicine, mindset work, and eventually media opportunities. Dr. Simran explains how sharing her story online opened doors to brand partnerships, media features, and a new kind of career. Most importantly, it helped her earn income, reach millions with trusted health advice, and spend more time with her family.
Dr. Simran Malhotra is a triple board-certified physician in internal medicine, hospice and palliative care, and lifestyle medicine, as well as a certified health and wellness coach. She trained at Johns Hopkins and spent many years caring for seriously ill patients, which shaped her passion for prevention and whole-person health. After learning at age 26 that she carries the BRCA1 genetic mutation, which greatly increases the risk of breast and ovarian cancer, she became deeply interested in lifestyle medicine and the role everyday habits play in long-term health. Today, Dr. Malhotra shares evidence-based guidance on nutrition, mindset, and healthy living, helping people lower disease risk and improve their quality of life.
Connect with Dr. Simran
Website: https://www.coachsimranmd.com/
IG: https://www.instagram.com/drsimran.malhotra/
Learn how to land your first(or next!) brand partnership in the next 30 days:
https://masterthemedia.co/bps-masterclass/
Episode highlights:
(0:00) Intro
(2:49) Dr. Simran’s background and medical career
(4:10) Learning about her BRCA1 gene mutation
(9:36) Preventive surgeries during the pandemic
(14:18) Her first paid brand partnership
(26:07) Learning to charge what her work is worth
(29:57) Landing a $3,500 writing partnership
(38:02) Reaching millions through media
(43:55) How this work changed her family life
(50:52) Why media matters for healthcare professionals today
(1:01:20) Where to find Dr. Simran and her resources
(1:02:20) OutroSupport the show
Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!
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What if the fear you feel before speaking is actually the fuel that could make you unforgettable? In this episode, Amy Gorin sits down with executive coach Dr. Kevin Mays to talk about the real reason so many experts hold back. From Kevin’s college speech meltdown to leading boardrooms and keynotes for thousands, he shares how giving himself permission to “be the fool” changed everything. Together, they unpack imposter syndrome, perfectionism, and the pressure to appear polished. You’ll learn why your origin story matters more than your credentials, how presence beats perfection, and simple ways to calm your nerves before stepping on stage. If you’ve been waiting to feel ready, this is your sign to start now.
Dr. Kevin Mays is an executive coach, leadership consultant, author, and keynote speaker who helps high-performing leaders overcome self-doubt and lead with clarity and confidence. He has worked with hundreds of executives and teams across industries, supporting them in building stronger cultures, improving collaboration, and driving meaningful organizational growth. With a focus on self-awareness and presence, Dr. Mays teaches leaders how to break free from limiting thought patterns and communicate with greater impact. Known for his engaging and practical speaking style, he delivers keynotes and leadership programs that empower professionals to show up authentically and create workplaces where both people and performance thrive.
Connect with Dr. Mays:
Website: https://maysleadership.com/
Learn how to land your first(or next!) brand partnership in the next 30 days:
https://masterthemedia.co/bps-masterclass/
Episode highlights:
(0:00) Intro
(1:19) Meet Dr. Kevin Mays, and today’s focus on confident presenting
(2:45) Imposter syndrome and the fear of being judged
(6:24) Why high achievers struggle with self-doubt
(9:09) Facing fear in front of powerful decision-makers
(13:12) Practical first steps to start speaking publicly
(16:26) The power of your origin story
(20:36) Owning your personality instead of toning it down
(23:13) Simple pre-stage mindset and breathing tips
(26:53) Connecting with real people, not a “crowd”
(31:41) Preparing for a TED-style talk without overthinking
(37:54) One clear action: step into discomfort
(39:57) Go for no and stop fearing rejection
(41:38) Where to find Dr. Kevin Mays
(42:32) OutroSupport the show
Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!
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Have you ever felt like you’re doing everything “right” in your career, but it still doesn’t feel good? Or like you’re one brave email away from something bigger, but you just can’t hit send? In this heart-filled conversation, Amy sits down with Dawn Jackson Blatner to talk about what it really takes to build a media career you love. Dawn shares the story of emailing a PR rep every single week for two and a half years before getting her first TV shot and how that one moment changed everything. But this episode isn’t just about hustle. It’s about joy. It’s about leading with your strengths. And it’s about building brand partnerships in a way that feels true to you. Amy asks the questions so many of you are thinking about confidence, rejection, and how to actually land those opportunities without losing yourself along the way.
Dawn Jackson Blatner is a registered dietitian nutritionist and certified specialist in sports dietetics known for her practical, plant-forward approach to healthy eating. She is the author of The Flexitarian Diet, a best-selling book that promotes eating mostly plant-based foods while allowing flexibility with meat, as well as The Superfood Swap. Dawn has appeared regularly on national television and in major media outlets, and she won ABC’s primetime reality series My Diet Is Better Than Yours. She previously served as the head dietitian for the Chicago Cubs for nearly a decade and has partnered with numerous national brands. Dawn is widely recognized for making nutrition simple, realistic, and approachable.
Connect with Dawn:
Website: https://www.dawnjacksonblatner.com/
Learn how to land your first(or next!) brand partnership in the next 30 days:
https://masterthemedia.co/bps-masterclass/
Episode highlights:
(0:00) Intro
(1:21) Meet Dawn Jackson Blatner
(5:10) Her media journey and her first TV break
(12:26) Hitting success but losing joy
(16:30) The “joy journal” experiment
(21:43) How brand partnerships really begin
(34:00) Why it’s not “heck yes or no”
(36:32) Lead with your strengths, not your weaknesses
(42:53) How fun and authenticity attract opportunities
(47:06) Where to find Dawn
(47:55) OutroSupport the show
Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!
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