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If youâve ever hit a new goal (or even thought about setting one) and suddenly started doubting whether youâre âgood enoughâ or âqualified enoughâ, youâre not alone. In this episode, Iâm joined by mindset coach and #1 best-selling author Christine Corcoran to chat all things impostor syndrome and how to stop it from running the show.
Christineâs helped hundreds of women in business rewire the way they think, sell and show up â and today sheâs breaking down why impostor syndrome keeps coming back even as you grow (and why thatâs actually a good thing).
Weâre diving into:
How impostor syndrome actually protects you, and why itâs time to stop fearing it
Why high-achieving women feel it the most
Practical ways to shift your mindset and show up even when youâre doubting yourself
The power of using fear as a growth tool
Why your inner critic is not the truth (and what to do instead)
We also chat about Christineâs #1 best-selling book Turn Impostor Syndrome Into Your Superpower â a must-read if youâre ready to stop second-guessing and start owning your brilliance.
Whether youâre just getting started or youâve been in business for years, this one will give you the mindset refresh you didnât know you needed.
Links & Resources:
Find Christine on Instagram: @christinecorcoran_coach
Grab her best-selling book: Turn Impostor Syndrome Into Your Superpower (Amazon, Booktopia & more)
Learn more at: christinecorcoran.com.au
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Big changes are coming to Meta Ads, and if youâre running Facebook or Instagram campaigns, you need to know whatâs happening!
In this episode of Master Your Marketing, we break down four major updates that could impact how you run ads on Metaâs platforms:
No more choosing between Manual and Advantage+ campaigns â Meta is defaulting all campaigns to Advantage+, but does that mean you lose control? Advantage+ Shopping is now Advantage+ Sales â What does this name change really mean, and how does it affect eCommerce and service-based businesses? You can still turn Advantage+ âoffâ with customisations â Learn how to tweak your campaigns to maintain control where it matters most. Opportunity Score is back! â Meta is reintroducing this feature to help advertisers optimise campaigns more efficiently.What do these changes mean for your ad strategy? We dive deep into how these updates could impact performance, campaign customisation, and overall ad effectiveness.
Donât miss this crucial episode! Tune in now to stay ahead of the curve and make sure your Meta Ads strategy is ready for 2025.
If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.
KEY EPISODE TAKEAWAYS
Follow me on Instagram https://www.instagram.com/ashleybostonhq/
Check out episodes https://www.ashleybostonhq.com/podcast
Find out more about how you can work with me https://www.ashleybostonhq.com
Ash x
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Big changes are coming to Meta Ads, and if you're running campaigns on Facebook and Instagram, you need to pay attention. In this episode of Master Your Marketing, we break down the shift towards AI-driven automation with Advantage Audiences and Advantage+ Shopping.
Meta is phasing out manual targeting in favor of smarter, more dynamic audience expansion, leaving advertisers with less control but more optimization potential. Weâll cover:
â What Advantage Audiences are and how they work
â The latest updates and whatâs changing in Metaâs ad targeting
â How Advantage+ Shopping campaigns can streamline your e-commerce strategy
â Best practices to maximize results while trusting Metaâs AI
â Who benefits the mostâand who needs to rethink their approachWhether youâre an e-commerce brand, a small business, or a performance marketer, these updates could impact how you run ads. Tune in to stay ahead of the curve and make the most of Metaâs AI-powered advertising shift.
If you enjoyed the episode, I'd love for you to share this on your
Instagram stories and tag me @ashleybostonhq.
Follow me on Instagram https://www.instagram.com/ashleybostonhq/
Check out episodes https://www.ashleybostonhq.com/podcast
Find out more about how you can work with me
https://www.ashleybostonhq.com
Ash x
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Life, Business & Becoming a Mum â My Journey Over the Past 15 Months
Welcome back to the podcast! After a bit of a break, Iâm so excited to jump back into recording and connecting with you all. In this episode, Iâm getting personal and sharing a big update: what life has looked like since I became a mum, how I navigated the challenges of solo parenting during a deployment, and the highs and lows of juggling motherhood and running a business.
From sleepless nights to finding balance, I reflect on the past 15 months, including:
How I prepared my business for maternity leave. The surprising challenges of working while becoming a Mum. The tough decision to pause my membership program in 2024. Embracing self-care rituals and leaning on support systems to get through.I also share whatâs ahead for 2025! From new daycare routines (hello, 2 days of focus time!) to exciting shifts in the business, including more work in Meta ads and supporting VAs, OBMs, and course creatorsâthereâs a lot to look forward to this year.
Thank you for being part of this journey, and for your ongoing support. Iâd love to hear what youâd like to see more of on the podcast this yearâsend me your thoughts or let me know if youâd like to be a guest!
Tune in to catch up, reflect, and step into this exciting new chapter together.
If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.
Follow me on Instagram https://www.instagram.com/ashleybostonhq/
Check out episodes https://www.ashleybostonhq.com/podcast
Find out more about how you can work with me https://www.ashleybostonhq.com
Ash x
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In this podcast interview, Ashley and Jessie discuss Jessie's inspiring journey. Jessie the owner of EverCircle advocates for sustainability and community-driven change, weaving these core values into every project she undertakes. With over 20 years experience in sales and a deep commitment to the circular economy, Jessie has made a significant impact through her work with businesses and not-for-profits alike.
Key takeaways:
How her first business lead to burnout Transitioning from service-based business to product based business From re-usable coffee cups to creating the worldâs first truly sustainable hair ties How Jessie is now supporting businesses with her Circular Economy Assessment to become more sustainable Instagram: https://www.instagram.com/ecoocean.living/ Link to assessment tool - https://ecooceanhair.com.au/pages/circulareconomyassessment Contact is this email - jessie@evercircle.au -
Are you tired of paying influences for content, and then it completely flops, they don't deliver on what they committed to or forget to share on your launch date?
I am joined by owner/Director of MADE Creative Co, Maddie is a fiercely passionate thought-leader that is aiming to disrupt the digital marketing industry one UGC video at a time.
The creative marketing agency founder noticed a gap in the market for organic style content that provides brands with a solid ROI. She became increasingly aware that popular strategies such as influencer engagement were starting to lose their shine, with results from these campaigns not as strong as they were a few years ago. Many consumers were shifting to more organic style content in their purchase decision-making process â in fact, consumers find it 9.8x more impactful than influencer content when making a purchase decision.
Key takeaways from this episode:
The disappointing reality of working with influencers Showcasing products through UGC Using UGC in paid ad campaigns and organic strategies Using UGC for long-term collaborations Including UGC video on product pagesLinks mentioned:
Foreplay - Swipe files for inspiration from other brands
Follow MADE. Marketing
If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.
Follow me on Instagram: https://www.instagram.com/ashleybostonhq/ Check out episodes: https://www.ashleybostonhq.com/podcast
Find out more about how you can work with me https://www.ashleybostonhq.com
Ash x
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Inside this episode, I interview Alice, the owner and founder of Personail. Personail is an online nail wrap company based in Sydney, Australia. Persoanil was started by Alice, a lover of cool designs, great nails and all things nail art.
Alice became tired of waiting for the polish to dry and set out to look for a faster, better, more efficient way to get great nails.
Each and every single one of their nail art designs are created and designed by Alice along with illustrators around the world for limited edition collaborations.
I met Alice 7 years ago at The Grounds of Alexandria markets and am a big lover of Personail.
Key Takeaways from the episode:
Starting out at local markets Sourcing manufacturers Building a community Using upsells & bundles Opening a shop frontReceive $10 off your first order: https://www.personail.com/
Follow Instagram: https://www.instagram.com/itspersonail/
If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.
KEY EPISODE TAKEAWAYS Why the change of Podcast name Sharing exciting personal news
Follow me on Instagram: https://www.instagram.com/ashleybostonhq/
Check out episodes: https://www.ashleybostonhq.com/podcast
Find out more about how you can work with me
https://www.ashleybostonhq.com
Ash x
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Welcome to the latest podcast episode where I dive into the exciting world of being a Facebook ad & Digital Marketing strategist. I share with you the key role of a digital marketer and if you've ever wondered exactly what it is I do, this episode is for you.
I uncover what goes on prior to launching Facebook ad campaigns, and how its more then just taking an offer and targeting an audience. I share with you the strategic approach of a digital markter, starting from understanding the funnel, the audience and market research to effectively use Facebook ads.
This podcast episode was sponsored by Traffic Ads Mastery, an online membership where you can learn how to manage your paid Facebook ads to grow and scale your business consistently.
www.ashleybostonhq.com/membership
If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.
Follow me on Instagram https://www.instagram.com/ashleybostonhq/
Check out episodes https://www.ashleybostonhq.com/podcast
Find out more about how you can work with me https://www.ashleybostonhq.com
Ash x
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Meaghan Jean Smith is a Money Mindset & Life Coach for women and creator & host of the Money Mindful podcast.
She helps you change your relationship with money and yourself, so you can create your unique money & life goals and live a glorious, magnificent, delicious, awesome life.
And... Love being you.
She is the creator & host of the Money Mindful podcast, with over 100,000 downloads!
The podcast helps women all over the globe transform their relationship with money and themselves so they can reach their money goals and feel amazing.
She works exclusively and privately with women in her 1:1 coaching program.
She is certified through The Life Coach School and has coached clients in Australia, Canada, the US and Europe.
Meaghan lives in Port Macquarie, Australia with her partner, two daughters and whippet.
In her natural habitat she can usually be found hiking, horse riding, running or hanging at the beach with her family.
Website: Meaghanjsmith.au
Instagram: @meaghanjsmith
Facebook: @moneymindfulpodcast
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In this episode of Master Your Marketing, I share with you my insights to live launching and how I feel like after 4 years I've finally found what aligns with me and my energy.
Some people love live launching but for me I find that by the end of it I'm completley exhausted and feel like I need a holiday. This time around I did things a little different and ensured I listened to my body when I needed to rest, took time out for a hair appointment and pre-planned my content leading up to the launch.
Key Episode Takeaways:
Launching with a masterclass Planning out content in advance Making time to prioritise myself and rest Why you should complete a launch debrief Surrounding yourself with a mentor or support duirng launchIf you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.
Follow me on Instagram https://www.instagram.com/ashleybostonhq/ Check out episodes https://www.ashleybostonhq.com/podcast
Find out more about how you can work with me https://www.ashleybostonhq.com
Ash x
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Are you planning on running an End of Financial Year sale?
I've been seeing Facebookâą and Instagramâą ads popping up in my feed and what I am seeing are a lot of mistakes been made, I wanted to share with you some key strategies to implement into your marketing to maximise your sales and return on paid ads.
Key episode takeaways:
Set a date for your sale & promote it on social media Build your email list Choose the type of offer you will promote Focus on running paid ads to your warm audience Schedule your ads in advance The ads should reflect the products on sale and link directly to the product page Abandoned cart ads to capture your add to cartsWant to learn more about how to create a paid Facebookâą ad strategy for your business? Join Traffic Ads Mastery.
If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.
Follow me on Instagram https://www.instagram.com/ashleybostonhq/ Check out episodes https://www.ashleybostonhq.com/podcast
Find out more about how you can work with me https://www.ashleybostonhq.com
Ash x
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Meta has announced new changes to Website Conversion Events. What does this mean?
You wonât need to prioritise 8 Conversion events There is no need to turn on value sets to optimise for value The Aggregated Event Measurment tab will be removed, and Iâve already seen this within some ad accounts. You wonât be required to verify your domain Previously, you had to verify your domain to prioritise for Eeb Events to confirm you own it. This wonât be required. Although domain verification wonât be required, I still suggest you do this for domain and link ownership. There is no need to select a conversion domain under your ad creative tracking. This will no longer be required.If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.
KEY EPISODE TAKEAWAYS Why the change of Podcast name Sharing exciting personal news Follow me on Instagram https://www.instagram.com/ashleybostonhq/
Check out episodes https://www.ashleybostonhq.com/podcast
Find out more about how you can work with me https://www.ashleybostonhq.com Ash x
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Welcome to Master Your Marketing Podcast. I am so excited to be relaunching the Podcast with a brand-new name.
I'm excited to be sharing more about online marketing strategies with you rather than just focusing on paid Facebookâą ads. I've been lucky to of worked with a range of different businesses, and I'm excited to share that knowledge with you.
Enjoy these conversations about different marketing strategies that you can implement and feel inspired by for your business.
If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.
KEY EPISODE TAKEAWAYS
Why the change of Podcast name Sharing exciting personal newsFollow me on Instagram
https://www.instagram.com/ashleybostonhq/
Check out episodes
https://www.ashleybostonhq.com/podcast
Find out more about how you can work with me
https://www.ashleybostonhq.com
Ash x
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When I first started as an Ad Manager I really felt like I was trying to figure it out all on my own. It felt challenging and lonely at times. Today there is a lot more support and communties that you can be apart of to help you along in your journey.
I share in this episode my 3 things I wish I had implemented sooner when I started out, but we all learn along the way. I hope that one of these you will implement or help you to consider the type of business you would like to create.
Key Episode Takeways:
Joining a community or finding a Facebookâą Ad mentor Knowing what your strengths are so that you can hire your weaknesses Setting boundaries with your clients and yourself, plus learning to say NO when something doesn't feel rightIf you loved the epsidoe, make sure you share this on Instagram stories and tag me @ashleybostonhq.
Ash
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Welcome to the first episode for 2023. We have just got back from 12 days spent in New Zealand travelling and enjoying switching off. I feel refreshed and excited to be back!
I share with you how I like to start my year and why I'm committing to starting it this way in the future. I share how I set my goals and my intentions for the year ahead as well as why I choose a word to focus on for the 12 months.
HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE:
Join Impact Ad Academy Waitlist: httphttps://www.ashleybostonhq.com/impactacademywaitlist
Facebook: https://www.facebook.com/ashleybostonhq
Instagram: www.instagram.com/ashleybostonhq
P.S. Love Ads Unleashed Podcasts? Review me on Iiunes!
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Tash first fell into digital marketing by way of being told that her journalism degree was a complete waste of time. So, she decided that marketing would her 'back up option'. After scoring her first role as a digital assistant straight out of uni, a spark was ignited and she instantly fell in love with all things related to online marketing. She's now found her place in the industry where she can make a real impact to peopleâs lives by working as a Marketing Manager in a cutting-edge leadership development company, Your CEO Mentor. One of her main responsibilities there is to lead the strategy and the execution of their bi-yearly launches of their flagship program, Leadership Beyond the Theory. In October this year, they had their biggest course launch to date, with a $100k budget for ad spend. The results? $800K in revenue! While she enjoys the digital advertising side of things, sheâs a firm believer in having a holistic view when it comes to marketing, and looking at every point in the customer value journey. Outside of work, you can probably find her at the local cafĂ© taking her dog, Jimmy out for a puppuccino date.
Your CEO Mentor is looking for a Marketing Coordinator job description on LinkedIn: https://www.linkedin.com/jobs/view/3357039888.
Hooked on Ads Unleashed? CONNECT WITH ME HERE:
Web:https://ashleybostonhq.com
Facebook: https://www.facebook.com/ashleybostonhq
Instagram: www.instagram.com/ashleybostonhq
P.S. Love Ads Unleashed Podcasts? Review me on iTunes!
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This is founder Amy, 27 years young. Having relocated to Geelong from Wagga Wagga, NSW mid-2019 she has been working in the creative industry full time since.
With both Amy Lee Carlon Photography and Harvest Creative Hub we are now able to offer a range of services with photography being our first true love, Amy believes every image has a story and is worth sharing!
Amy has a passion for capturing unique and candid moments. Creating content in all forms that bring your business and memories to life! Amy enjoys meeting and connecting with new people making them feel as comfortable as possible during the creative process.
Amy has a Bachelor in Creative Arts and Design majoring in Photography and has completed a Graduate Certificate in Marketing. Having worked as a Social Media Officer for her university she understands the importance of creative services and the impact they can have on your business.
Amy is here to take your photos as well as project manage your creative projects and find you the best subcontractor for the job within our team or by further outsourcing to meet your needs!
Podcast referenced: Lady without Limits
https://www.harvestcreativehub.com/
Hooked on Ads Unleashed? CONNECT WITH ME HERE:
Web:https://ashleybostonhq.com
Facebook: https://www.facebook.com/ashleybostonhq
Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on iTunes!
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In this special holiday episode, I share with you ideas on to start creating your offers if you are participating in Black Friday, Cyber Monday or any promotions you plan on doing this year.
I walk through the different types of offers you can do for your business and you do not have to have a sale! I share with you how to maximise your brand exposure and build your email list prior to the sales.
I talk about how to best structure your ad campaigns and who to target during this busy time of year and how to increase your sales by converting those abandoned carts.
If you'd like the step-by-step process, I have revamped my Holiday Ad-dition mini series training that will help you to get organised and schedule your ads ahead of time so that you can focus on packing all those orders! Don't leave them to the last minute.
Access the Holiday Ad-dition training for $47 AUD!
Hooked on Ads Unleashed? CONNECT WITH ME HERE:
Web:https://ashleybostonhq.com
Facebook: https://www.facebook.com/ashleybostonhq
Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on iTunes & Spotify! -
Mariah MacInnes, the Founder of Content Queen is a passionate traveller, digital nomad, serial rambler and big dreamer with a purpose to inform and educate. Mariah has been in the marketing industry for over 5 years and has a background in Journalism and Public Relations.
A go-getter with huge energy and passion for writing, Mariah has recently found more of a balanced lifestyle after being diagnosed with 2 tumours in her bowel and pancreas. This health scare sent her on a self-health awareness journey, which she is always keen to talk about on social media and other content channels.
Mariah started Content Queen in 2019 after feeling a pull to live a life travelling and exploring what the world has to offer. She now lives the digital nomad lifestyle while building her content marketing agency!
Mariah shares with us her journey of taking the leap and starting her own business, which allows her the flexibility to work while being able to travel as a digital nomad.
Instagram: https://www.instagram.com/mariah_contentqueen/
The Content Queen Membership $1 trial for 30 Days
Hooked on Ads Unleashed? CONNECT WITH ME HERE:
Web:https://ashleybostonhq.com
Facebook: https://www.facebook.com/ashleybostonhq
Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on iTunes!
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Anna is the owner of Flourish Digital and a passionate e-commerce marketer and coach. Previously owned an e-commerce store for 5 years before transitioning to digital marketing. Now in her 3rd year of business, Anna has helped dozens of brands grow and scale their business.
Anna shares her journey after selling her e-commerce business in 2019 and being approached by e-commerce businesses to help them grow their social media and website presence so that they could spend more time doing what they love and less time fluffing around with marketing funnels and advertising campaigns.
Instagram: https://www.instagram.com/flourishdigital_
Get Your Website Converting With Our Free Checklist
Hooked on Ads Unleashed? CONNECT WITH ME HERE:
Web:https://ashleybostonhq.com
Facebook: https://www.facebook.com/ashleybostonhq
Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on iTunes!
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