Episoder
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Every so often I like inviting someone onto the podcast because I always enjoy hearing how other practitioners have built their businesses.
This week I sat down with Coby du Preez, massage therapist, business owner and mentor, to chat about growing a practice, building a community around you, avoiding burnout and why it's so important to really understand what your clients are trying to achieve.
We also talk about making the move from being a solo practitioner to leading a team, and why building relationships, both with your clients and other health professionals, is such an important part of running a successful practice.
There are lots of practical ideas throughout this conversation that I'm sure will get you thinking about your own practice, whether you're just starting out or you've been doing this for years.
Have a listen and see what you take away from it.
Connect with Coby du Preez: musclemedicine.com.au
Not in the Strategy Lab yet? Come and join us at geraldineheadley.com/strategy_lab or send me an email at [email protected]
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This week's a bit of an encourager for you all, whether you're in the Strategy Lab or just out there in podcast land.
So today I've got three questions for you to sit with, whatever you're doing right now (dishes, walking, driving, whatever it is). Answer them honestly and you'll walk away knowing exactly where your pricing is leaking, and what to do about it.
I also share a bit about how I've reshaped my own offerings this year, cutting back the loss leaders and making Strategy Lab a better product for the people in it.
Quick heads up for Strategy Lab members: the 14-day pricing update campaign with email templates and scripts is now live and freshly updated for you.
Head to https://www.geraldineheadley.com/strategy_lab to find out more about the Strategy Lab
Also don't forget, I've got a live day coming up on the 20th, a full session all about how the consult works. Book your place here: https://www.geraldineheadley.com/checkout/cart
Next episode we're staying on money, but flipping to the other side of it.
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Mangler du episoder?
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We're hitting mid-year hard and everyone's worried about money. Same playbook as always. So let's talk about where you're actually flinching, because that's what I'm calling it.
Your clients Googled their problem, found you in 20 places, checked with a friend, and then booked. They already did the maths. They don't need you doing it for them on top of that.
What we cover:
-The three rules quietly running your pricing.
-Why revenue is not income and your consult fee is not your hourly rate.
-The three numbers every solo practice should know.
-Why right now, end of financial year, is the perfect time to look at all of it
Money paid is not the same as value received. Stop carrying both sides of the transaction.
The second half of this session is for Strategy Lab members only, where we go through the workbook, the updated spreadsheet, and the mindset audit in detail.
Want in on the members content? Head to https://www.geraldineheadley.com/strategy_lab to find out more about the Strategy Lab
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AI can save you time, but it still needs your knowledge, experience and good judgement.
In this week's encourager, I share why AI should be a support tool, not the final answer. We revisit the importance of batching your marketing, checking everything AI gives you and staying within the TGA guidelines, so your content stays accurate, professional and true to your voice.
If you've been wanting to sharpen your consultation skills, come and join me on Monday, 20 July. We'll spend the day working through an anxiety case together, sharing ideas and learning alongside other practitioners.
Early bird pricing is available now. Book your place here: https://www.geraldineheadley.com/checkout/cart
If you'd like a little more support throughout the year, I'd love to welcome you into the Strategy Lab. It's where we continue the conversation with practical workbooks, resources and regular discussions to support you in clinic and in business.
http://geraldineheadley.com/strategy_lab
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Marketing can absolutely drain the life out of you, and if you have had a burst of energy followed by a big quiet patch followed by guilt, you will know exactly what I mean.
In this one, I am sharing the tool that keeps getting me found online and most practitioners have no idea it is even working for them. I also get into why a rainy week and a coughing nephew in New Zealand is actually all you need to build a full content plan, what happens when your creative energy and your clinical energy hit empty at the same time, how one hook becomes five posts without you having to think that hard, and the AI mistake that could have the TGA knocking if you are not careful.
If you have built a pile of content and then not posted a single bit of it, you are in the right place.
Strategy Lab members, you have got your own exclusive deep dive session and workbook waiting for you inside, with prompts ready to go so you can get stuck into it straight away.
Not in the Strategy Lab yet? Come and join us at geraldineheadley.com/strategy_lab or send me an email at [email protected], I would love to hear from you.
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This is a mid-fortnight check-in, what I call an "encourager." We're right in the middle of June, and I just wanted to pop in and give you a nudge.
In this episode, I'm talking about resistance, consistency, and why showing up regularly, even in small ways, is what actually moves the needle for you and your clients.
I'm also sharing how my Weight Loss Thursday program taught me everything I know about keeping clients on track between appointments.
For Strategy Lab Members: Head into the workbook and get started. If you're not sure where to begin, the follow-up structure is your easiest entry point.
Want More Than Just the Podcast? If you're enjoying these episodes, the Strategy Lab is where you get the full picture. Workbooks, deeper training, and me showing up every week to keep you accountable. This is the difference between listening and actually doing. Come and join us at https://www.geraldineheadley.com/strategy_lab
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Every Week How many times this week did you build a treatment plan from a completely blank page? I'm going to call it what it is: a tax. The hidden tax of starting from scratch, not just with new clients, but the third, fourth, fifth consult too. And honestly, it is quietly exhausting, isn't it.
This week we are getting into:
Why that scramble happens, why we resist the very thing that would fix it, and what to do about it.
The real reason your consults feel heavier than they should Why "every client is different" is actually keeping you stuck
Where to start so you can walk into your next consult feeling prepared, not scrambling
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Strategy Lab members, your continuation of this episode is waiting for you inside Podia along with the June mentoring workbook. By the time you work through it you will have your four clinical templates built, your consults will stop starting from zero, and that pile up at the end of the week gets a whole lot smaller. Go and have a look.
Not in the Lab yet? Jump in at https://www.geraldineheadley.com/strategy_lab and come and do this work with us.
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What a month. I've shaken things up in how I'm delivering content and I'm loving every bit of it.
This month we've been deep in clinical confidence and what it actually takes to present your best self in practice without burning out before you've barely begun.
So many practitioners finish qualifying and immediately stall. Waiting for papers, skipping the break they earned, launching before they're ready. By the time they're in front of clients, confidence is already on the back foot.
We also tackled scope of practice and this one's bigger than most people realise. Knowing where your lane is and when to refer on protects your client, your energy, and your results.
If you're inside Strategy Lab, get into those workbooks. If not, head to https://www.geraldineheadley.com/strategy_lab
June brings clinical and marketing systems. Exciting stuff ahead.
Got questions? The Monday Clinical Group runs twice a month, Monday lunchtimes SA time.
https://www.geraldineheadley.com/nl-clinical
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Are you exhausting yourself being the fixer for every client that comes through your door?
Because there's a moment in every clinical relationship where your prescription stops being enough and it becomes all about their change. Most of us cross that line without even realising it.
In this episode I'm talking about what it actually looks like to coach your clients, not as a life coach, but as the clinician you already are. The shifts are smaller than you think and the results speak for themselves.
We get into the five client themes I see come up time and time again and the simple language shifts that hand the power back to your client.
There's plenty more to dig into. Inside the Strategy Lab there's a full workbook covering all five themes, the trigger questions, boundary scripts and more.
Head to www.geraldineheadley.com/strategy_lab and come and join us.
www.geraldineheadley.com
www.instagram.com/mentoringwithgeraldine/
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You don't need another course, another qualification, or another year of holding yourself back.
You're ready right now, and the only thing standing between you and the practitioner you've always wanted to be... is you.
In this episode, I'm getting real about the confidence trap that catches nearly every practitioner after they qualify and how to pull yourself out of it before it costs you clients, energy, and the reason you got into this caper in the first place. I'm covering why your confidence is already enough, how to stop stalling, why protecting your energy is bloody essential, and how the right boundaries keep you in the game long term.
If you're inside Strategy Lab, your workbooks are ready and waiting, go and get into them!
Not in yet? Head to www.geraldineheadley.com/strategy_lab and come and join us.
www.geraldineheadley.com
www.instagram.com/mentoringwithgeraldine/
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Be honest, how many times have you finished a consult and immediately picked it apart in your head? Replaying what you said, what you missed, whether they are actually going to come back. We don't talk about this enough in this industry because everyone's busy looking like they've got it together. And meanwhile you're scrolling through Instagram watching other practitioners look like they've got full books and zero self-doubt.
In this episode, I'm getting into the quiet confidence wobbles that come with working alone, why being good at what you do doesn't automatically make you feel good at what you do, and why studying more isn't always the answer.
Want to do the actual work on this?
The workbook and four-step Confidence Reset Protocol on clinical confidence are already waiting for you in the member area. We're naming exactly what's draining your confidence, finding the trigger and working out your next move together.
Come join us at the Strategy Lab because you shouldn't have to figure this out on your own.
https://www.geraldineheadley.com/strategy_lab
www.geraldineheadley.com
www.instagram.com/mentoringwithgeraldine/
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Something has shifted for me over the last few weeks.
I reckon it's going to make a real difference for your practice too. I've been rethinking how I deliver this podcast and the new approach is going to be a lot more useful for you in your business right now.
In this episode I walk you through exactly what's changing, what we're covering for the rest of the year, and how you can get involved from May 5. There's a whole year of practical content coming and I want you in the room for all of it.
Hit play and then come find me at: https://www.geraldineheadley.com/strategy_lab
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I'm making big changes and they're all about giving you more.
After 370+ episodes, something has well and truly clicked for me. I've spent the past month hiking, getting out in the fresh air, clearing my head, and it has given me clarity about how I want to show up for you. I want to give you something that actually moves the needle in your practice and your life. Not just something to have a listen to and move on from.
Real, targeted support in the areas that matter most to you right now.
Tune in to find out exactly what's changing and what it means for you.
Ready to go deeper? Come and join me in the Strategy Lab or check out the Monday Group. I'd love to see you in there.
www.geraldineheadley.com/strategy_lab
www.geraldineheadley.com
www.instagram.com/mentoringwithgeraldine/
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What if the thing you reckon you need right now… isn’t actually what’s going to move you forward?
I’ve been out for a few walks, giving myself some proper thinking space, and I’ve landed on something that’s shifted how I see the podcast… and how I support you.
In this episode, I share what clicked for me and how stepping away gave me a completely different perspective. I chat about why more content isn’t always the answer, and the question you probably haven’t actually stopped to ask yourself yet. And I walk you through the shift I’m making, including how the Strategy Lab is going to play a much bigger role in helping you actually put things into practice.
Have a listen and see what lands for you. And if you’re ready to actually put this into practice, drop me an email or come and check out the Strategy Lab.
www.geraldineheadley.com/strategy_lab
www.geraldineheadley.com
www.instagram.com/mentoringwithgeraldine/
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Recent hikes with my sisters have had me thinking. There's something about getting out on the trails together that strips everything back, and the questions that come up on those walks have been less about business and more about who I actually am outside of it.
In this episode I'm unpacking something that doesn't get talked about enough in practice circles: what it actually costs you when your job title becomes your whole personality. And what becomes possible when you finally start reclaiming space for the person behind the practitioner.
This one's worth a listen. Go on, hit play.
Ready to build a practice that actually fits your life? The Monday Clinical Group and one-to-one mentoring are open. Let's work it out together.
https://www.geraldineheadley.com/nl-clinical
Work with Geraldine:
www.geraldineheadley.com
www.instagram.com/mentoringwithgeraldine/
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After a recent hike and some time away, it got me thinking about how easy it is to slip into doing too much, going too fast, and not really pacing things properly.
The tricky part is it doesn’t always stand out straight away. It tends to show up in small ways, like overthinking decisions, feeling a bit off in sessions, or just not being as present as you’d like to be.
In this episode, I talk through how that shows up in practice, and how easy it is to just keep pushing without really noticing what it’s doing in the background.
It’s really just a bit of a reminder to slow things down and pay attention to what’s actually going to work long term.
If this resonated, make sure you follow the podcast and leave a quick review. It helps more people find it.
Come join the Monday Group for good conversation, connection and real support from other practitioners.
https://www.geraldineheadley.com/nl-clinical
Work with Geraldine:
www.geraldineheadley.com
www.instagram.com/mentoringwithgeraldine/
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What if clients aren't coming back because of how you're thinking about money, not how good you are at your job?
End of March already, can you believe it? Here in South Australia we've had the festivals, the heat, the whole circus, and now we're suddenly staring down autumn. It's got me thinking about something a lot of us don't want to look at too closely: are we making money decisions from a calm, grounded place, or are we just winging it and hoping for the best?
This month we've been getting stuck into pricing, structuring your offers, and building packages. This episode pulls it all together around one cracking question: is fear driving your financial choices, or are you actually in the driver's seat?
We talk about why even a casual few-clients-a-week practice needs proper intention behind it, how I kept a full diary when my kids were little, and why gifting a free appointment to a client who refers someone is one of the smartest things you can do.
Have a listen:
If you're getting something out of the podcast, a five-star review would be lovely. Catch you in the next one!
Come join the Monday Group for good conversation, connection and real support from other practitioners.
https://www.geraldineheadley.com/nl-clinical
Work with Geraldine:
www.geraldineheadley.com
www.instagram.com/mentoringwithgeraldine/
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Most clients don’t drop off because they’re done. They drop off because no one’s shown them what comes next.
In this episode, I talk about how clear support packages can change everything, giving your clients structure, giving you steady income, and making the whole experience flow better for everyone.
I share how losing private health rebates ended up being one of the best things that happened to my business, the glittery magic wand story that still makes me grin, and the small phrase that changed the way I work: “your next appointment is.”
If you built your care around outcomes instead of one off consults, what would shift for you and your clients?
If you enjoyed this episode, give it a quick five star rating and share it with your fellow practitioners.
Come join the Monday Group for good conversation, connection and real support from other practitioners.
https://www.geraldineheadley.com/nl-clinical
Work with Geraldine:
www.geraldineheadley.com
www.instagram.com/mentoringwithgeraldine/
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One week your clinic is fully booked. The next week your diary is suddenly quiet and your brain starts going into overdrive. You start wondering if you’ve done something wrong, if clients have disappeared, or if your business is going backwards.
In this episode I talk about the feast and famine cycles that come with running your own practice and how quickly those quieter weeks can knock your confidence and fire up your nervous system.
I share the simple pattern that completely changed the way I see slow weeks in my clinic, why I cap myself at 15 clients a week to protect my energy, and what I actually do when a booking gap appears so it supports my business instead of sending me into panic mode.
If you’d like support creating more stability and calm in your practice, come and join me on 16 March where we’ll go deeper into this and help you put some structure around your business.
Sign up here: https://www.geraldineheadley.com/strategy1
If this episode resonated with you, please subscribe and leave a review. It really helps other practitioners find the podcast.
Work with Geraldine:
www.geraldineheadley.com
www.instagram.com/mentoringwithgeraldine/
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If you quietly put your prices up tomorrow, what would actually happen? Would clients disappear? Would bookings slow down? Or is that just the story your brain tells you when money comes up?
With all the renovating happening here, and me weighing up whether a second bathroom is a smart long-term move, I’ve been thinking about return on investment.
Business isn’t that different. We compare. We hesitate. We look sideways at what everyone else is charging. But we don’t always stop and work out what makes sense for us.
In this episode, I’m unpacking what’s really sitting underneath pricing discomfort, and why the feast and famine cycle often comes down to structure, not demand. If money feels a bit wobbly in your practice right now, have a listen.
And if you’d like to go further, I’m running a live webinar on March 16 at 1:30pm ACST where we’ll walk through the practical side of pricing and appointments.
Sign up here: https://www.geraldineheadley.com/strategy1
Make sure you’re subscribed for the rest of our March money series.
Work with Geraldine:
www.geraldineheadley.com
www.instagram.com/mentoringwithgeraldine/
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