Episodes

  • In this insightful episode of Mortgage Marketing Expert, host Phil Treadwell invites industry experts Marjorie Adam, Dustin Brohm, and Mark Perkins to examine the impacts of the NAR Lawsuit and the impending settlement on the mortgage and real estate sectors. The guests delve into the lawsuit's implications, providing a nuanced analysis of the potential changes and challenges that could reshape these industries. Drawing from their extensive experience, they offer valuable perspectives, dissecting the legal complexities and forecasting the likely effects on industry practices and market dynamics. This episode is a must-listen for professionals seeking to understand and navigate the evolving landscape of the mortgage and real estate industries.

    00:25 - Meet Marjorie Adam

    01:55 - NAR Lawsuit

    05:30 - What the Lawsuit is NOT

    07:25 - Is This Good For the Industry

    14:20 - Who Falls Outside of this Settlement

    15:45 - Are Buyers Agents Gone Now

    21:55 - Where is the $ Coming From For Settlement

    26:30 - One Tip For Mortgage Pros to Help Realtor Partners

    27:45 - Connect with Marjorie

    29:25 - Dustin Brohm, The Massive Agent

    31:45 - This is NOT a Speed Bump for the Industry

    35:00 - Buyer’s Compensation

    38:55 - Educating the Agents & Consumers

    39:55 - Strengthening Relationships Between Mortgage Pros and Agents

    45:35 - Make Sure You Have it RIGHT

    47:30 - Connect with Dustin

    48:00 - Mark Perkins

    49:10 - What Will This Lawsuit Do to the Industry

    54:10 - How Real Estate Culture Is Going to Change

    57:10 - Loan Officers Need to Level Up Too

    01:00:30 - How Do You Teach Greatness

    01:05:00 - It’s Okay To Not Be Great, But


    01:06:40 - Connect with Mark

    Connect with Marjorie:

    @themarjorieadamteamrealtors

    MarjorieAdamTeam.com

    Real Estate Unscripted Podcast

    Connect with Dustin:

    Massive Agent Podcast

    @massiveagent

    Connect with Mark:

    The Necessary Entrepreneur

    @markperkinsprg

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  • In this episode the spotlight is on guest Craig Davis in a riveting discussion as Phil and Craig delve into their similar coaching styles, underscoring the significance of mindset in shaping our outcomes. They navigate the delicate balance between factual analysis and emotional intelligence in decision-making processes. The conversation is packed with insights, as Craig, shares the experiences and strategies that have led him to success. This episode is a must-listen for those seeking to understand the power of mindset and how to build momentum in your business.

    Craig Davis has been in leadership for over 20 years serving the Mortgage Industry. He discovered early in his career that his joy is found in helping others achieve more; therefore, helping his team succeed in turn fueled his success. He founded Ascend Xperience Coaching and Speaking with that same passion, to help his clients succeed on purpose, and in their design. He is a conqueror of cancer, a family man, a buddy, and in his own words, just a good human


    02:00 - It’s Okay to Feel Stuck, It’s Not Okay to Remain Stuck

    04:55 - Mindset is In Our Control and Shapes our Outcomes

    08:00 - Challenges Create Choices, Which Create Opportunity

    10:15 - We are Built Emotionally

    12:35 - Progress, Not Perfection

    15:10 - The Gap and the Gain

    17:35 - Confidence is a Skill We Learn

    20:25 - From Motivation to Momentum

    23:00 - Finding Your Action Steps

    27:10 - How to Get More Business

    30:50 - People Connect with People, Not Product

    32:30 - Focus on the Process, Not the Outcome

    35:00 - Daily Ozone Planner

    36:00 - Focus on Your Process

    37:30 - Connect with Craig: Instagram | LinkedIn

    Get Craig’s Daily Ozone Planner: https://ascendxc.com/ozone/

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  • In this episode of Mortgage Marketing Expert, host Phil Treadwell invites guest Ben Smidt to discuss the role of technology in building a successful mortgage business. The conversation focuses on how mortgage professionals can use technology to streamline their operations, close more deals, and provide superior service to clients. Smidt shares his expertise and insights, offering practical tips and strategies on leveraging tech tools to enhance efficiency and drive business growth. This episode is a must-listen for mortgage professionals seeking to harness the power of technology in their business.

    01:50 - Meet Ben Smidt

    03:35 - Opportunities in 2024

    05:45 - Leveraging Tech to Create More Business

    09:30 - We’re Going to Have to Do Things Differently

    12:15 - Uplist

    15:00 - Creating a New Conversation

    17:00 - Why is There So Much Resistance to Innovation in Mortgage

    19:20 - Technology Won’t Replace You, But a Loan Officer that Leverages Technology Can

    21:15 - There’s Always Time, If You Make the Time

    24:40 - Past Client Loan Reviews

    27:30 - Your Digital Footprint

    29:50 - Regaining Your Time

    31:15 - Don’t Be Afraid To Try New Things

    32:20 - Connect with Ben

    EXTREME EFFICIENCY WORKSHOP

    GetUplist.com

    Ben on LinkedIn

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  • In this exciting episode of Mortgage Marketing Expert, host Phil Treadwell welcomes guest Kyle Wright, a successful loan officer to share his journey and experience. We delve into Wright's unique approach to success, which he attributes to learning how to do it all.

    Kyle shares his insights on the importance of solving problems, effectively eliminating any reasons for clients not to refer. Listeners can expect to gain valuable insights into the mindset and strategies that have propelled Wright's success in the mortgage industry.

    Episode Breakdown:

    00:50 - From Orthodontics to Mortgage

    04:15 - What it Takes to Produce in THIS Market

    06:50 - You Have to Learn How to Do Everything

    08:55 - Kyle’s Current Product Mix

    10:45 - “You Don’t Need a Backup When You Work With Me”

    12:20 - “I WAS the Expert”

    16:50 - Conquering Fears

    22:45 - Problems to Solve

    27:40 - Get Better Than the Other Guy

    34:05 - You’ve Got to Do Everything

    42:15 - Where People Found Their Lenders

    46:00 - More Conversations = More Business

    52:25 - Do You Have the Work Ethic?

    55:10 - Taking Action is the Only Cure

    59:30 - Outliers

    01:00:25 - The Slight Edge

    01:01:00 - Find an Activity and Quantify It

    01:02:00 - Connect with Kyle

    https://www.instagram.com/mrloans.mortgage

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  • In this episode of Mortgage Marketing Executive, host Phil Treadwell invites the dynamic duo, Don and Gino, founders of DG Media Inc and the Momentum Builder annual event. The conversation revolves around this year's Momentum Builder event, focusing on the importance of identifying and addressing the right problems to ensure business growth. Don and Gino emphasize the transformative power of relationships in both personal and professional realms. Tune in to gain valuable insights from these industry pioneers and get a great deal to attend Momentum Builder 2024.

    00:30 - 2 Weeks from Momentum Builder 2024

    02:00 - How Don and Gino are Overcoming the Challenges of 2023

    04:15 - No Fluff, All Tactics

    05:20 - The Strategy that Got You Where You Are, Is Not the Strategy That Gets You To the Next Level

    07:00 - Are You Solving the Right Problem?

    08:20 - Tools AND Excitement to Implement Them

    10:40 - The 3 Parts of Your Business You MUST Focus On

    12:25 - Eliminate Fear

    15:30 - Networking Can Change Lives

    19:25 - It’s a Buffet

    21:15 - It’s Not JUST About Your Business

    22:30 - The Inside Deal on Momentum Builder 2024

    24:35 - 2024 WILL Be Better, Will You Be Ready?

    26:30 - Don & Gino’s Tips for Mortgage Professionals to Succeed in 2024

    For OVER 50% OFF tickets to Momentum Builder send a DM to @philtreadwell

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  • In this episode Phil Treadwell is joined by industry expert Scott Reuter from Freddie Mac to explore the latest appraisal trends in 2024. With their combined expertise, they delve into the evolving landscape of property appraisals, discussing topics such as technological advancements in the appraisal process, the impact of appraisal bias, and the opportunities for new entrants to the appraisal field. This insightful conversation provides valuable insights for mortgage professionals looking to stay ahead in the rapidly evolving market we face.

    02:00 - Market Conditions Adjustment

    04:50 - An Opinion of Value

    07:05 - Appraisal Bias

    11:30 - Appraiser Diversity

    16:45 - Different Valuation Options

    22:30 - Emerging Technology

    29:55 - Advice for Mortgage Pros

    Episode resources:

    Collateral Valuation and Appraisal Resources: https://sf.freddiemac.com/working-with-us/appraisers/overview

    Practical Guide for Objective Appraisals: https://sf.freddiemac.com/articles/insights/more-objective-appraisals-a-practical-guide-for-appraisers

    Appraiser Diversity Initiative (ADI): https://www.appraisalinstitute.org/the-appraisal-profession/appraiser-diversity-initiative/

    Check out Freddie Mac's Equitably Speaking podcast

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  • In this enlightening episode of Mortgage Marketing Expert, host Phil Treadwell is joined by Mike Hardy. Together, they delve into the future of the mortgage industry, focusing on the opportunities that await in 2024 and 2025.

    The conversation begins with Phil and Mike exploring the evolving landscape of the mortgage industry. They discuss the potential changes and trends that could shape the industry in the coming years, and how these changes could open up new opportunities for mortgage professionals.

    The discussion is rich with practical advice and strategic insights, making it a must-listen for anyone looking to succeed in the mortgage industry. Whether you're a seasoned professional or a newcomer to the industry, this episode will equip you with the knowledge and strategies needed to seize the opportunities of tomorrow.

    Episode Breakdown:

    02:15 - From Medicine to Mortgage

    03:20 - The Gap Between Mortgage Officers and other Financial Professionals

    05:20 - “You Cannot Give Away What You Do Not Have Yourself”

    09:08 - How Will 2024 Look?

    12:25 - The Silver Tsunami

    15:30 - Success Principles

    17:00 - Protecting YOU from YOU

    18:00 - The Body, The Being, The Balance and the Business

    19:20 - The Word of the Year is Intention

    23:25 - Is The Action You’re Taking Working Towards Your Strategy

    24:00 - Advice for the Weary

    28:00 - You Have to Win in Your Mind FIRST

    30:30 - Would You Do Business with You? Why?

    33:15 - MikeHardyBio.com

    Check out Freddie Mac's Equitably Speaking podcast

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  • In this episode, MME podcast host Phil Treadwell delves into the future of the mortgage industry, specifically focusing on strategies you can use to make this year your best yet. Phil emphasizes the importance of understanding and adapting to the changes in the market, rather than resisting them.

    The highlight of the episode is Phil's three-step marketing formula, a proven strategy he believes will be instrumental for loan officers in 2024. This episode is a must-listen for anyone in the mortgage industry, providing valuable insights and actionable strategies to stay ahead of the curve in 2024.

    01:45 - Thou Shalt Not Fooleth Thyself

    02:45 - Old School vs. New School

    05:10 - You Can Only Get Better at Things You’re Actually Doing

    08:00 - Activities, Not Goals

    10:45 - I am a Product of My Habits

    11:45 - Being Ready and ABLE to Help Others

    14:05 - Social Media Strategies

    20:00 - Phil’s 3 Step Marketing Formula

    23:35 - Getting What You Want is Simply a Decision

    24:00 - M1 Academy Performance Group Coaching Program Special

    25:40 - Momentum Builder 2024 MomentumBuilder.com - use code M1ACADEMY or TREADWELL for $100 off.

    Check out Freddie Mac's Equitably Speaking podcast

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  • In this insightful episode of "Mortgage Marketing Expert," host Phil Treadwell welcomes guest Tyler Hodgson for a deep dive into the critical aspects of successful mortgage marketing. Hodgson shares his expertise on time management, emphasizing the importance of prioritization and efficiency for mortgage officers. He also unveils effective referral strategies that can significantly enhance client engagement and retention. One of the episode's highlights is Hodgson's exploration of using social media as a CRM tool, providing practical tips on how mortgage officers can leverage these platforms to build relationships, engage with clients, and ultimately drive business growth. This episode is a treasure trove of actionable advice for mortgage professionals looking to optimize their marketing efforts.

    03:00 - What Should People Be Excited About in the Industry Right Now

    05:30 - How Do You Maintain Growth Even In Challenging Times

    08:15 - Leveraging Social Media as a CRM

    11:55 - Tips for Time Management

    14:45 - You Can’t Just Be a Poster

    17:00 - Green Light, Yellow Light, Red Light Activities

    19:00 - Recruiting Great Talent

    23:30 - Do They Want it Badly?

    24:30 - Scaling a Team

    29:30 - Overlooking Our Past Client Database

    34:15 - “Can you refer 3 buyers to your Real Estate Agent?”

    37:55 - Connect with Tyler: Instagram | LinkedIn

    Find out more Truv.com here

    Check out Freddie Mac's Equitably Speaking podcast

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  • In this informative episode of Mortgage Marketing Expert, host Phil Treadwell invites guest Kevin Peranio to delve into the critical concept of market timing. As a seasoned industry expert, KP shares his insights on the common misconception of waiting for the "perfect" time to invest in real estate. They discuss how mortgage officers and realtors can effectively communicate to prospective investors and homebuyers that the ideal time to enter the real estate market was yesterday, highlighting the importance of taking action rather than waiting for the market conditions to align perfectly.

    The conversation pivots around the idea that the second best time to invest in real estate is always today. Phil and KP explore strategies for educating clients about the benefits of immediate action and the potential cost of inaction. They emphasize that the real estate market, like any other investment market, is bound to fluctuate, but the long-term benefits of home ownership and real estate investment remain substantial. This episode is a must-listen for anyone seeking to understand the dynamics of the real estate market and the role of timing in successful real estate investment.

    Episode Highlights:

    04:00 - The State of the Industry

    09:00 - Stay Forward Focused

    11:30 - “Timing” the Market

    14:45 - The Best Time Was Yesterday, The Second Best is TODAY

    19:25 - The “Starter” Home

    24:05 - Playing the Long Game

    26:55 - You Can’t Be Invisible

    31:15 - The Seven D’s

    38:00 - Incremental Gains

    40:00 - Connect with Kevin: LinkedIn | KP Talks Dollars and Sense | YHTV Financial Freedom

    Find out more Truv.com here

    Check out Freddie Mac's Equitably Speaking podcast

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  • In this episode of the Mortgage Marketing Podcast hosted by Phil Treadwell, special guest Brianna Harris shares her expertise in video and social media strategy. Together, they delve into the importance of building connections rather than solely focusing on sales for mortgage officers. With Brianna's insights, listeners gain valuable tips and strategies to enhance their online presence, create engaging content, and foster genuine connections with their audience. Tune in to discover how to transform your marketing approach and establish meaningful relationships within the mortgage industry.

    Brianna Harris is with Broadway Mortgage Group with is a Tennessee branch of CMS Mortgage, and social media expert with a background in content creation. A trailblazer in the mortgage industry, Brianna began her journey as a social media manager at AIME (Association of Independent Mortgage Experts). Leveraging her extensive marketing knowledge, Brianna has propelled her business to new heights, utilizing innovative strategies to expand her clientele and foster robust relationships with realtor partners.

    Episode Highlights:

    03:00 - Brianna’s Mortgage Origin Story

    05:45 - Brianna is ALL-In on Organic Content

    07:50 - Magic in the Mundane

    10:00 - Creating Value for Your Community

    12:25 - Eliciting Engagement

    13:30 - Posting Cadence for Success

    14:55 - Incorporating AI Into Content Creation

    20:15 - AI for Beginners

    23:00 - How Brianna is Recording Her Videos

    25:15 - What Brianna Focuses on Throughout the Day

    27:25 - Attracting People Without an Agent Relationship

    30:35 - What Social Media Platform Brings Brianna the Most Engagement

    32:50 - Stop Selling Your Business, Make Connections

    34:15 - Connect with Brianna & Broadway Mortgage Group

    Find out more Truv.com here

    Check out Freddie Mac's Equitably Speaking podcast

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  • In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell sits down with the accomplished Loan Officer and fellow Podcaster, Josh Mettle, to discuss the power of stacking successes. We dive into how Josh effectively utilizes time blocking and early mornings to fuel not only the growth of his business but also the success of his team. Tune in to discover valuable insights and strategies that can help you optimize your productivity and achieve your professional goals.

    Josh Mettle is the Division President & Director of Physician Lending at NEO Home Loans, and is a 20+ year veteran of the mortgage industry. Through trial and error, he's learned how to navigate the inevitable ups and downs of the business. With the mortgage industry historically very transactional and interest rate-focused, he gives advice and creates a strategy to select the ideal mortgage with the lowest overall cost and highest impact on wealth accumulation.

    Episode highlights:

    03:00 - What Do Originators Need to Be Focused on Right Now

    05:00 - Master the Inner Game

    10:00 - How Remaking the Routine Remade Josh

    14:20 - Building Momentum For Your Day

    19:45 - How Josh Time Blocks

    23:55 - Getting Your Team to Buy In to the Strategy

    27:40 - Finding Your Niche

    33:50 - Success is Consistent and Persistent Effort Over Time

    37:45 - “The Loan Officer With the Most Friends in 2024 is Going to Win”

    40:50 - Connect with Josh: Instagram | Podcast

    Find out more Truv.com here

    Check out Freddie Mac's Equitably Speaking podcast

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  • In this episode host Phil Treadwell sits down with special guest David Lykken to explore the exciting opportunities on the horizon in the mortgage industry.

    The discussion revolves around the importance of anchoring your personal motivations and values in your business endeavors. They also delve into the concept of F.A.N.A.F.I – finding a need and fulfilling it – emphasizing the power of identifying and meeting the needs of your target audience.

    David Lykken is a 50-yr Mortgage Industry Veteran and the Founder of Transformational Mortgage Solutions. He’s an Executive Leadership Coach, Consultant & Strategist, Speaker, and Podcaster with his show Lykken on Lending.

    Tune in to gain valuable insights into future prospects, aligning your purpose with your work, and successfully serving your customers in the mortgage industry.

    02:15 - Who is David Lykken

    03:15 - Mortgage is a Relationship Business

    06:40 - F.A.N.A.F.I. - Find a Need and Fulfill It

    11:15 - The Opportunity that David Sees Ahead

    14:30 - Believing in this Industry Instead of Be Leaving This Industry

    18:45 - Strategies for Security

    22:50 - Understanding Your “Why”

    26:30 - “I’m here to get you this mortgage and this home”

    30:30 - Are We READY To Take Action

    33:15 - People Have to Have Hope

    34:00 - Play to Your Strengths

    35:30 - Connect with David - LinkedIn | Lykken on Lending Podcast

    Find out more Truv.com here

    Check out Freddie Mac's Equitably Speaking podcast

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  • In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell is joined by special guest Jake Fehling, the Chief Marketing Officer with Movement Mortgage. Jake discusses importance of consistently showing up for your customers and effectively marketing yourself through video as a mortgage professional. We delve into strategies and insights on how to build trust, establish credibility, and connect with clients through consistent video content, offering valuable advice for mortgage professionals looking to enhance their marketing efforts.

    Episode Breakdown:

    01:55 - Consistency is Key

    03:45 - Marketing and Branding in 2024

    07:15 - Why “Back to the Basics” is more than cliche

    09:00 - The Power of the Camera in Your Pocket

    12:30 - Determining Your “Pillar Content”

    17:00 - “We Don’t Have to Boil the Ocean to Come Up With Something to Talk About”

    19:15 - Using Content Creation to Deepen Local Relationships

    26:40 - It’s All About the Reps

    29:15 - Working Your Database

    31:55 - Get Over Yourself and On Camera

    36:15 - Follow @MovementMtg | @jakefehling

    Find out more Truv.com here

    Connect with MME on social media: linktr.ee/mmepodcast

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  • “I’m so glad I found this business, and that this is what I get to do every single day.”

    In this episode, special guest Shant Banosian shares his insights on scaling a successful mortgage business and the opportunities that exist in the current “down” market. This episode delves into Banosian's strategies for navigating the mortgage industry during challenging times. Listeners can expect to gain valuable knowledge on how to adapt to meet the changing needs of clients, while also exploring the potential for growth amidst market fluctuations. Tune in to discover Banosian's expert advice on thriving in today's mortgage landscape.

    Shant Banosian has been the #1 Loan Officer nationwide 5 years running, and Guaranteed Rate's #1 Loan Officer 8 years running, with over 40,000 closed units and $9 billion in funded loans throughout his 20 year career. He has consistently been recognized for his high level of production, superior customer service and expert industry knowledge. He has been featured on Mortgage Professional America's Mortgage Global 100 list for 2020, 2021, and 2022 and is licensed in all 50 states. An impressive 95% of his clients would use him again and he continues to grow his business thanks to word-of-mouth referrals.

    02:30 - How Shant Found Mortgage

    04:20 - 2007 Changes Everything

    07:20 - How Shant Scaled His Business

    10:50 - Implement and DO

    13:45 - The Importance of Doing the Work

    18:35 - The Opportunity that’s Coming in the Market

    25:30 - Have the Opportunities Paralyzed Us

    29:00 - Reframing Difficulties as Job Security

    32:00 - You Have to Take Care of Yourself

    37:30 - Be a Professional. Be a Resource.

    41:30 - Connect with Shant @shantbanosian | LinkedIn

    Find out more Truv.com here

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  • In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell sits down with special guest Jaime Resendiz, a YouTube Pro who is helping entrepreneurs and teams build YouTube channels without all the effort. Jamie shares with us the power of building a YouTube channel for professionals in these fields. Covering topics such as creating engaging video content, optimizing videos for search rankings, and leveraging YouTube's audience to generate leads, Jaime Resendiz shares invaluable insights and practical tips to help mortgage and real estate professionals effectively utilize YouTube as a marketing tool. Don't miss this episode packed with strategies to boost your online presence and grow your business!

    02:15 - How Jaime Recognized the Power of YouTube

    06:30 - Why is YouTube still relevant for Mortgage and Real Estate Pros

    10:00 - What You Should be Posting to YouTube

    15:00 - The Difference in Approach for YouTube versus Social Media

    19:50 - The Other Kinds of Videos You Should Be Making

    24:15 - The Most Important Things to Be Aware of For YOUR Channel

    29:25 - The Value of the Description

    31:25 - One Tip for Growing Business Through YouTube

    33:00 - Working with Jaime and His Team

    36:00 - Connect with Jaime: Insta: @jamiersndz

    YouTube: Jaime Resendiz | Website: jaimeresendiz.com

    Find out more Truv.com here

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  • In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell sits down with Taylor Stork from Developer's Mortgage, and Kirill Klokov & Richard Grieser from Truv.com, to discuss creating efficiency with innovation in the mortgage space and how Loan Officers and more can save money in their loan process verifications.

    Taylor Stork is the COO of Developer's Mortgage & President of CHLA
    Kirill Klokov is the Co-Founder & CEO of Truv.com
    Richard Geiser is the VP of Marketing at Truv.com

    Episode Breakdown:

    01:15 - The Costs of Originating a Loan & How to Reduce Them

    04:45 - How Truv is Saving Clients Money

    09:30 - The Evolution of Verifications

    14:40 - The Opportunity for Truv

    17:15 - How Truv Works for Lenders (and Borrowers)

    19:00 - “We need to put the consumer FIRST”

    23:00 - What’s the Future of Truv

    26:45 - Remind Past Customers You Exist

    Find out more Truv.com here

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  • In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell sits down with guest Josh Pitts, the CEO of Shred Media during MBA Annual 2023 in Philadelphia, to delve into the world of content creation for mortgage professionals. They discuss the importance of developing engaging and personal content, reminding you that it's SOCIAL media.

    Listen as Phil and Josh provide valuable insights and strategies on creating content that resonates with your audience, ultimately driving business growth.

    Episode Breakdown:

    00:25 - “What I hear is, Royalty!”

    01:00 - The Next Wave

    02:45 - The Value of Podcasting

    04:45 - Imposter Syndrome

    08:25 - Collective Knowledge

    10:25 - Entertaining the Audience IS Value

    13:45 - Focus on Benefits, Not Features

    16:19 - “Perfection kills progress”

    16:50 - Go do SOMETHING.

    17:35 - Taking the Win, or Taking the Learning

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  • In this solo episode, Phil Treadwell discusses how to define your goals for the new year, how to break them down into daily actions and how to turn those actions into wins that fuel your momentum towards the seemingly impossible. Don’t miss this fantastic episode or this chance to finish what you started for 2023 and set a whole new level of expectation for 2024.

    Episode Breakdown:

    01:30 - What is it that you WANT?

    02:30 - Define it

    04:30 - Do you want it BAD ENOUGH?

    06:00 - Defining your North Star

    08:40 - B-HAG - Big Hairy Audacious Goal

    10:00 - Break it into action steps

    14:50 - “People pay for solutions”

    16:20 - Your Daily Habits

    19:00 - Momentum creates motivation

    21:40 - Setting goals for 2024

    22:45 - Macro patience & micro speed

    23:35 - Non-Negotiables

    25:00 - It’s about ACTION

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  • eMortgages, and eClosings have been talked about for decades now, but realistically, where are we at with the shift to ‘e’ today and where are we headed? During this discussion, industry experts explore the past, present and future evolution of eMortgages and eClosings, along with the readiness of the current market, how to mitigate adoption hurdles and tips to help lenders integrate into the eMortgage landscape.

    Visit these Freddie Mac resources to start your digital journey.

    Explore Electronic Documents and the eMortgage Roadmap: https://sf.freddiemac.com/working-with-us/electronic-loan-documents/overview eMortgage Participants: https://sf.freddiemac.com/working-with-us/electronic-loan-documents/emortgage-ready-participants eMortgage Training Resources: https://sf.freddiemac.com/working-with-us/electronic-loan-documents/training

    Connect with Freddie Mac

    LinkedIn: @Freddie Mac Single-Family Instagram: @FreddieMaccorp