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In this video, we compare two key strategies to boost your Amazon sales: strikethrough discounts vs. coupon codes. Learn the benefits of both, and why strikethroughs often outperform coupons for increasing visibility and conversion rates. Find out how to use price to your advantage without competing on cost and drive more sales with the right pricing strategy.
Want to drive more sales with the right pricing strategy? Book a call today to optimize your Amazon listing and boost your conversions: https://bit.ly/4jMZtxu
Grab the Ultimate Q4 Playbook and win the busiest season before it starts: https://bit.ly/46Wqkm3
#AmazonPricing #EcommerceStrategy #StrikethroughDiscount #AmazonSales #PriceOptimization
Watch these videos on YouTube:
Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4
Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11
-----------------------------------------------
Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX
Fix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGo
Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0
Timestamps
00:00 – Coupons vs Strikethrough Discounts: What’s Better?
00:05 – Why Strikethroughs Are Effective for Click-Through Rate
01:15 – The Impact of Price on Conversion and Sales
02:00 – How to Compete with Higher-Priced Products
03:00 – Strikethrough Pricing vs Coupons in Advertising
04:10 – Why Some Discounts Don’t Work as Expected
05:30 – How to Handle Pricing Errors on Amazon
06:20 – Competitor Pricing: How to Stay Competitive
07:10 – Building Loyalty with Premium Products
08:00 – Avoid Competing on Price Alone: Focus on Differentiation
09:00 – Re-launching Your Product Without Lowering the Price
10:10 – How to Tackle Competitors with Aggressive Discounts
11:00 – Managing Off-Amazon Pricing for Consistency
12:00 – The Impact of MAP Pricing and Keeping Prices Stable
13:00 – Final Thoughts on Dynamic Pricing Strategy
----------------------------------------------
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Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Amazon's new variation layout update affects how many options shoppers actually see. This layout shift limits product visibility after the first page, reducing conversion on hidden ASINs. Sellers need to rethink how they group products to keep top-selling variations visible upfront.
Find out if your variation setup is killing your conversions, talk with an expert today: https://bit.ly/4jMZtxu
Don’t go into Q4 guessing, download the playbook built to help sellers win the busiest season: https://bit.ly/46Wqkm3
#AmazonSelling #VariationStrategy #AmazonFBA #ConversionRate #listingoptimization
Watch these videos on YouTube:
Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569
Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2
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Make every click count during seasonal dips. Download the PPC guide and optimize your ad spend now: https://bit.ly/4lF0OYX
If Amazon slows down, your website should pick up the slack. Book an ecommerce strategy call and plan your pivot: https://bit.ly/4kOz6rr
Timestamps
00:00 - Amazon quietly changes variation layout
00:21 - How variation pages work now
00:42 - Most customers don’t go past page 1
01:06 - Should you scroll or paginate variations?
01:24 - Why limiting variations boosts conversion
01:56 - Suggested limit: 10 per parentage
02:45 - Impact on variation performance
03:26 - Breaking variations by size and color
04:00 - Final thoughts on variation structure
----------------------------------------------
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Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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These are the top 10 CTR videos that show how to get more clicks and grow faster on Amazon. Every clip shows a real way to improve product images, ads, and traffic results. Learn how these click-through rate wins turned weak campaigns into strong performers.
Dominate this holiday season with the Ultimate Q4 Playbook for sellers who want real wins: https://bit.ly/46Wqkm3
Tired of low traffic and wasted ad spend? Book a strategy call and start building a high-CTR listing today: https://bit.ly/4jMZtxu
Want to watch each videos? Here's the list to watch on YouTube:
Top 10: Amazon CTR is the FASTEST Way to Grow Brand Sales: https://www.youtube.com/watch?v=BMK71-pslME
Top 9: Amazon PPC Uncovered: CTR Secrets, Keyword Myths, and Winning Ad Strategies: https://www.youtube.com/watch?v=Yk-s5GrnIfE
Top 8: Why CTR is the Most Important Factor in 2023: https://www.youtube.com/watch?v=y2ehC-cZClI
Top 7: What is a Good Click Through Rate for Amazon PPC? #CTR #AmazonPPC: https://www.youtube.com/watch?v=PShopH19d34
Top 6: Why Main Image Affects Sales so Much on Amazon, CTR, Photo Size: https://www.youtube.com/watch?v=I0EaBfH7kZg
Top 5: 2x Your CTR on Amazon - Click Through Rate, the Fastest Way to Grow Sales: https://www.youtube.com/watch?v=Nr0tVIfP_ts
Top 4: What's a Good/Bad Conversion Rate - Amazon FBA Seller Benchmark: https://www.youtube.com/watch?v=G0782nWvdwM
Top 3: From 3% to 9% CTR: How I Optimized My Main Image for Amazon Sales: https://www.youtube.com/watch?v=CRar6bsCzlw
Top 2: Best Traffic Tip for Amazon FBA that will get you CLICKS 📈: https://www.youtube.com/watch?v=ohfHObnbrpM
Top 1: New Image Requirement 1600 Pixels, Suppressing Listings - BIG Amazon News: https://www.youtube.com/watch?v=92DpEN5U1Ew
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Win more traffic with the 2025 Ecommerce Holiday Playbook built for brand growth that scales: https://bit.ly/4hbygov
Stay ahead of platform shifts, download the PPC guide sellers are using to adapt fast: https://bit.ly/4lF0OYX
Don't wait for customer drop-offs, download the Crisis Kit and protect your listings now: https://bit.ly/4maWHn0
Stop chasing retail gimmicks, get serious about DTC and grow a brand you control: https://bit.ly/4kOz6rr
Timestamps
00:00 - CTR: The One Metric Everyone Overlooks
00:14 - How to Know If Your CTR Is Strong or Weak
00:29 - Why CTR Still Dominates Ad Strategy in 2025
01:05 - What AI Hasn’t Changed About SEO and CTR
01:30 - Real Example: CTR’s Impact on ACoS and Traffic
02:32 - Why CTR Is 3x Easier to Improve Than Conversions
03:13 - CTR Benchmarks for Sponsored Products and Video Ads
04:25 - Why Image Design Is Still the #1 Driver of Clicks
05:32 - Keyword Placement on Main Image to Drive Traffic
06:22 - Amazon’s High Conversion Means You Need More Clicks
07:25 - The Strategy That Wins Sales Before They Even Click
08:23 - Understanding ICAP and How CTR Fits In
09:13 - Amazon Suppressed Listings for Image Size Errors
09:57 - Final Fix: Image Size Rule You Might Be Missing
-------------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6Support the show
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Premium A+ Content offers more image space, larger modules, and video options to enhance your listing. Compared to Standard A+ Content, it increases engagement through better visuals and scroll depth. This can help improve sales, conversions, and time on page when implemented correctly.
Need A+ Content that converts? Let our team build it for you, fast, optimized, and fully done: https://bit.ly/4qmaHgQ
Grab the Ultimate Q4 Playbook and win the busiest season before it starts: https://bit.ly/46Wqkm3
Watch these videos on Youtube:
Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4
Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11
-----------------------------------------------
Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX
Fix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGo
Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0
Timestamps
00:00 - Should You Upgrade to Premium A+ Content?
00:35 - What Amazon Says About A+ Content Sales Impact
01:22 - A Look at Real Listings with and without Premium A+
02:30 - How Premium A+ Builds Micro Commitments
03:45 - Standard A+ vs Premium Real Estate Comparison
05:06 - The Real Benefit: More Scroll = More Sales
06:00 - Requirements for Premium A+ Eligibility
07:10 - Module Count and Width Differences
08:22 - Final Breakdown of Premium A+ Features
09:41 - Why Premium A+ Content Is the Better Long-Term Move
----------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Many sellers focus only on ACoS when tracking performance, but that doesn’t give the full picture. TACoS includes total sales and reveals if ad spend is growing the business or just maintaining it. Tracking this metric helps sellers understand profitability and organic growth on Amazon.
See how your TACoS stacks up, get expert advice on your Amazon growth strategy: https://bit.ly/3ZlHh6G
Grab the Ultimate Q4 Playbook and win the busiest season before it starts: https://bit.ly/46Wqkm3
#AmazonAds #TACoSMetric #AmazonSellerTips #EcommerceGrowth #amazonadvertising
Watch these videos on YouTube:
Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4
Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11
-----------------------------------------------
Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX
Fix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGo
Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0
Timestamps
00:00 - ACoS vs TACoS: What Should You Track?
00:41 - Understanding ACoS and ROAS on Amazon
01:50 - Why Profitability is More Than Just ACoS
02:55 - What TACoS Really Measures
04:02 - Example: 10x Ad Spend with Same TACoS
05:45 - Why Stable TACoS Shows Real Brand Growth
06:46 - Healthy TACoS Range for Most Sellers
07:17 - Other Metrics: P-TACoS, POAS, and When to Use Them
08:01 - The Final Word: ACoS is Not Enough
----------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Building a physical product brand on Amazon comes with real challenges, from delistings to IP issues. This video shares what it's like launching a brace product, protecting a listing, and navigating Amazon support problems. Learn what small brands face every day when growing on the platform.
Getting hit with Amazon delistings or listing issues? Talk to someone who's seen it all and knows how to fix it: https://bit.ly/4jMZtxu
Plan smarter this holiday season, download the 2025 Ecommerce Holiday Playbook today: https://bit.ly/4hbygov
#AmazonSellers #SmallBusinessJourney #EcommerceGrowth #ProductDesign #AmazonStruggles
Watch these videos on YouTube:
Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2
The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3
-----------------------------------------------
Prepare now, grab the Ultimate Q4 Playbook before delisting chaos hits your listings: https://bit.ly/46Wqkm3
Slash wasted ad spend before Amazon eats your margin, grab the PPC Guide now: https://bit.ly/4lF0OYX
Stop guessing with keywords, get the SEO Toolkit and own your rankings: https://bit.ly/3JyMDGo
Don’t wait for the next fee hike to sink your brand, secure the Amazon Crisis Kit today: https://bit.ly/4maWHn0
Timestamps:
00:00 - How the Bullseye Brace Brand Started
01:18 - From Orthopedic Designer to Product Creator
02:20 - Turning a Prototype Into a Real Business
03:36 - Selling Braces on Amazon vs Direct Website
05:01 - Early Feedback That Pushed the Brand to Amazon
06:30 - How Amazon Delistings Hurt Small Brands
08:06 - First Big Mistakes in Business and IP Issues
10:03 - Why Design Patents Now Matter More Than Ever
11:35 - The High Cost of Defending Your Own Patent
13:12 - Why Hiring the Right People Is Hard for Founders
14:33 - What Makes the Bracing Industry Hard to Innovate
16:10 - Finding Opportunity in an Overlooked Market
17:36 - How the First Brand Exit Set Unrealistic Expectations
19:20 - The Harsh Truth About Flipping a Brand in Today’s Market
21:00 - What Sellers Can Learn From Early Failures
22:34 - Losing Support Early and Learning to Pivot
24:00 - Getting Hit With Amazon Tariffs and Regulation
25:22 - The Real Problem With Amazon’s Delisting Process
27:00 - Why Customers Think They’re Buying From Amazon
28:27 - The Disconnect Between Shoppers and Small Brands
29:35 - The Amazon Pesticide Claim Problem Explained
31:00 - Advice for New Brands on Patents, Cost, and IP
32:30 - Why Some Products Get Flagged for No Clear Reason
33:35 - Lessons for Founders: Don’t Fall in Love With the Product
34:45 - Final Advice on Building Physical Products and Learning to Pivot
----------------------------------------------
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LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Amazon sellers are bracing for higher FBA and referral fees in 2026. This video breaks down the real cost of “just 8 cents” per unit and how fee stacking impacts profit. Get clear insight on what's really changing and what you can do to prepare.
Don't wait for your margins to shrink, get expert help before your profits disappear: https://bit.ly/4jMZtxu
Plan smarter this holiday season, download the 2025 Ecommerce Holiday Playbook today: https://bit.ly/4hbygov
Crush your Q4 goals, get the Ultimate Q4 Amazon Seller Playbook now: https://bit.ly/46Wqkm3
#AmazonSellerFees #EcommerceTips #FBAFees #AmazonProfitability #OnlineBusiness
Watch these videos on YouTube:
Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2
The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3
-----------------------------------------------
Slash wasted ad spend before Amazon eats your margin, grab the PPC Guide now: https://bit.ly/4lF0OYX
Stop guessing with keywords, get the SEO Toolkit and own your rankings: https://bit.ly/3JyMDGo
Don’t wait for the next fee hike to sink your brand, secure the Amazon Crisis Kit today: https://bit.ly/4maWHn0
Timestamps:
00:00 - Amazon Announces 2026 Fee Increases
00:30 - What the “8 Cents per Unit” Really Means
01:10 - The Hidden Fees Amazon Added in 2025
02:00 - Rising Ad Costs and Promotional Charges
02:50 - Amazon’s Justification vs. Reality Check
03:40 - Fee Increases Framed as “Enhanced Services”
04:30 - Broken Promises: New Fees Despite Claims
05:20 - Shipping Costs and Profit Pressure
06:10 - Why Sellers Are Losing Trust in Amazon
07:00 - How Small Increases Hurt Big Sellers
08:00 - What Amazon Sellers Can Do to Stay Profitable
----------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Launching a product on Amazon? You need the right campaign structure, not just a budget. From longtail keyword targeting to avoiding early waste on display ads, this video breaks down what actually works. Learn how to launch with broad, phrase, and exact match strategies for faster ad traction and better conversions.
Crush your Q4 goals, download the Q4 Selling Playbook built for serious Amazon sellers: https://bit.ly/46Wqkm3
Start strong from day one, let’s map out your PPC launch strategy together: https://bit.ly/3ZlHh6G
#AmazonSelling #VineProgram #AmazonReviews #FBAnews #amazontips
Watch these videos on YouTube:
Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4
Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11
-----------------------------------------------
Relying only on Amazon? Download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7Tyqj
Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX
Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0
Timestamps
00:00 - How Many Campaigns to Launch With a New Product
00:26 - Longtail Keyword Strategy Using Competitor Research
01:26 - Targeting Luxury Niches and Differentiation
01:48 - Best Match Types for Product Launch Campaigns
02:17 - Why Ads Don’t Convert Immediately at Launch
03:07 - Understanding Ad History and Conversion Delay
03:16 - Keep Winning Keywords in Campaigns With History
03:44 - Can You Launch Without PPC on Amazon?
04:26 - Ideal PPC Budget for a 500-Unit Product Launch
04:48 - Why Ad Spend Matters Less Than Performance Metrics
----------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Explore the 10 most viewed Amazon PPC videos on our channel! These top-rated tips and tricks will help you optimize your ad campaigns and boost sales. Whether you're new to PPC or a seasoned seller, these videos are packed with actionable insights.
Ready to improve your PPC performance? Book a strategy call today and unlock your campaign’s full potential! https://bit.ly/3ZlHh6G
Want to watch the full videos? here's the list:
Top 10: The Right Time to Reduce Amazon Ad Spend (8 Critical Reasons): https://www.youtube.com/watch?v=3XWKdZKvpwc
Top 9: How to Negate bad Search Terms on Amazon PPC Advertising to Improve ACOS: https://www.youtube.com/watch?v=5CeeU5adrAQ
Top 8: Top Amazon PPC Errors That Kill Profits: https://www.youtube.com/watch?v=2EhMwCF7Dlg
Top 7: [Beginner Tutorial] Amazon PPC 🔥 - Getting Started: https://www.youtube.com/watch?v=lTeCtSd5ieA
Top 6: What's a Good ACOS for Amazon Seller Central? Advertising Cost of Spend. Break Even Ads Produce SEO: https://www.youtube.com/watch?v=N0lkmZgUxog
Top 5: How to Fix Ineligible Sponsored Display Ads on Amazon Ad Console: https://www.youtube.com/watch?v=wWWeG14JiUc
Top 4: How to Fix Suppressed Listings and the Impact to Search and PPC: https://www.youtube.com/watch?v=xf_veLZZFbk
Top 3: Audit an Amazon PPC Account in Under 10 Minutes: https://www.youtube.com/watch?v=Bn93x-5dVwY
Top 2: [Advanced Amazon Strategy] My Best 4 Tips in PPC, SEO, Catalog, and Design to 3x Sales: https://www.youtube.com/watch?v=2ol0R1w-mIU
Top 1: Amazon PPC [Master Class] - ACOS Hacks: https://www.youtube.com/watch?v=gudIjpDMLto
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Get ready for the 2025 holiday season, download the Ecommerce Holiday Playbook today! https://bit.ly/4hbygov
Boost your sales this holiday season with our Ultimate Q4 Playbook, grab it now! https://bit.ly/46Wqkm3
Stay ahead of platform shifts, download the PPC guide sellers are using to adapt fast: https://bit.ly/4lF0OYX
Don't wait for customer drop-offs, download the Crisis Kit and protect your listings now: https://bit.ly/4maWHn0
Timestamps
00:00 - When to Pause Ads in Q4 to Avoid Wasted Spend
00:22 - Stop Running Ads If You're About to Stock Out
00:41 - Add Negative Keywords Like “Bone” or “Cheater”
01:08 - Broad Match vs Exact Match Ad Mistake
01:44 - Why Sponsored Products Show Above the Fold
02:14 - Why Losing Money on Ads Can Still Help Sales
02:38 - How to File an Amazon Ticket for Ad Issues
03:00 - Fixing Image Rejection with White Space
03:19 - Optimize Low ACoS Campaigns Instead of Averaging
03:54 - Don’t Kill a Campaign That’s Already Working
04:25 - PPC and SEO Work Best Together
-------------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Most sellers underestimate how seasonality affects even the most basic items on Amazon. From toothpaste and dog treats to batteries and baby gates, everything shifts with the calendar. This video breaks down surprising patterns and how timing can impact your inventory and sales decisions.
Still planning inventory without seasonality in mind? Book a strategy call before Q4 hits hard: https://bit.ly/4jMZtxu
Ready to grow beyond peak seasons? Book a call and let’s talk brand growth: https://bit.ly/470KXxF
#AmazonSeasonality #AmazonInventory #FBAPlanning #Q4Sales #amazonsellertips
Watch these videos on YouTube:
Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4
Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11
-----------------------------------------------
Maximize your holiday sales with our Ultimate Q4 Playbook, grab it before it’s too late! https://bit.ly/46Wqkm3
Plan for a booming holiday season with the 2025 Ecommerce Holiday Playbook. Download the guide now and grow beyond Amazon: https://bit.ly/4hbygov
Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX
Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0
Timestamps
00:00 – Every Product Might Be a Gift
00:17 – Why Seasonality Affects All Products
00:52 – Toilet Paper, Toothpaste, and Seasonality Examples
01:35 – Even Shoe Cleaning Kits Have a Season
02:00 – Vitamins, Hairbrushes, and Q4 Trends
02:40 – How Automotive Tools Sell by Season
03:12 – The Coffin Example: Yes, Even That Has a Season
03:54 – Baby Gates and the Baby Shower Effect
04:41 – Batteries and Their Strong Q4 Sales Pattern
05:31 – Why Gifting Drives Q4 Sales for Odd Products
06:02 – Summer Products Can Still Sell in Q4
06:50 – Why You Still Need Inventory for Off-Season
07:48 – Seasonal Trends in Medicine and Headache Relief
08:40 – Proving Seasonality with Real Product Sales Charts
09:47 – Baby Birth Rates and Crawling Patterns Affect Sales
10:36 – Dental Floss and Q1 Dental Trends
11:04 – Seasonality of Power Backup Devices (APCs)
11:38 – Why Trash Bag Sales Jump in Q4
12:08 – Understanding Seasonality to Plan Inventory Right
----------------------------------------------
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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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New tariffs and rare earth mineral limits could reshape how Amazon sellers plan inventory, pricing, and sourcing this Q4. As costs rise, many sellers are exploring new ways to protect margins and maintain cash flow during major sales events. Adapting early can prevent stock issues and protect profitability as trade tensions evolve.
Feeling the squeeze from tariff hikes? Let’s map out your next move before it hits you. Book a call now to secure your supply chain: https://bit.ly/4jMZtxu
Plan smarter this holiday season, download the 2025 Ecommerce Holiday Playbook today: https://bit.ly/4hbygov
Crush your Q4 goals, get the Ultimate Q4 Amazon Seller Playbook now: https://bit.ly/46Wqkm3
#AmazonSellers #EcommerceNews #Tariffs #AmazonStrategy #Q4Planning
Watch these videos on YouTube:
Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2
The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3
-----------------------------------------------
Slash wasted ad spend before Amazon eats your margin, grab the PPC Guide now: https://bit.ly/4lF0OYX
Stop guessing with keywords, get the SEO Toolkit and own your rankings: https://bit.ly/3JyMDGo
Don’t wait for the next fee hike to sink your brand, secure the Amazon Crisis Kit today: https://bit.ly/4maWHn0
Timestamps:
00:00 - Halloween Warning for Amazon Sellers
00:17 - Trump’s 100% Tariff Announcement
00:53 - China’s Hold on Rare Earth Minerals
01:59 - How AI and Tech Depend on These Materials
02:53 - The Ripple Effect of Tariff Threats
03:50 - How Tariffs Could Impact Q4 and Black Friday
04:35 - Why Sellers Should Rethink Sourcing and Pricing
05:26 - Possible Trade Deals and What Could Change
06:11 - Short-Term Pain vs Long-Term Adaptation
07:13 - Why Every Seller Should Diversify Sales Channels
08:10 - Building a Stronger Business Beyond Amazon
----------------------------------------------
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Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Your Amazon listing is your silent salesperson, working 24/7 to drive sales. But if it's not built to convert, you're missing real opportunities. This breakdown shows how to improve your images, text, and SEO for better ranking and more customer engagement.
Turn your underperforming listing into a sales machine, get our full optimization service today: https://bit.ly/43D1p6R
Want an ASIN Review? Send it to us and we'll show you exactly what to fix: https://bit.ly/43NH7GC
#AmazonListingTips #ProductImagesAmazon #EcommerceSales #AmazonSEO #ConvertMoreSales
Watch these videos on YouTube:
Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569
Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2
-----------------------------------------------
Don’t go into Q4 guessing, download the playbook built to help sellers win the busiest season: https://bit.ly/46Wqkm3
Make every click count during seasonal dips. Download the PPC guide and optimize your ad spend now: https://bit.ly/4lF0OYX
If Amazon slows down, your website should pick up the slack. Book an ecommerce strategy call and plan your pivot: https://bit.ly/4kOz6rr
Timestamps
00:00 - Why Listings Are Your Best Salesperson
00:28 - How to Audit Your Amazon Listing
01:07 - Real Example: Improving Main Images
02:45 - SEO in Your Main Image
03:30 - Lifestyle & Feature Images That Convert
05:00 - Selling Through Image Stack Design
06:10 - Why Text Still Matters (But Images Sell)
07:01 - Using Brand Story and A+ Content Right
08:00 - Crawable Text vs. Embedded Text
09:10 - Alt Text and Comparison Charts for SEO
10:00 - Are You Really Optimized or Just Hopeful?
11:20 - What Real Customers Actually See First
12:10 - Final Thoughts on Optimizing Listings
----------------------------------------------
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LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Send us a text
Your Amazon listing is your silent salesperson, working 24/7 to drive sales. But if it's not built to convert, you're missing real opportunities. This breakdown shows how to improve your images, text, and SEO for better ranking and more customer engagement.
Turn your underperforming listing into a sales machine, get our full optimization service today: https://bit.ly/43D1p6R
Want an ASIN Review? Send it to us and we'll show you exactly what to fix: https://bit.ly/43NH7GC
#AmazonListingTips #ProductImagesAmazon #EcommerceSales #AmazonSEO #ConvertMoreSales
Watch these videos on YouTube:
Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569
Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2
-----------------------------------------------
Don’t go into Q4 guessing, download the playbook built to help sellers win the busiest season: https://bit.ly/46Wqkm3
Make every click count during seasonal dips. Download the PPC guide and optimize your ad spend now: https://bit.ly/4lF0OYX
If Amazon slows down, your website should pick up the slack. Book an ecommerce strategy call and plan your pivot: https://bit.ly/4kOz6rr
Timestamps
00:00 - Why Listings Are Your Best Salesperson
00:28 - How to Audit Your Amazon Listing
01:07 - Real Example: Improving Main Images
02:45 - SEO in Your Main Image
03:30 - Lifestyle & Feature Images That Convert
05:00 - Selling Through Image Stack Design
06:10 - Why Text Still Matters (But Images Sell)
07:01 - Using Brand Story and A+ Content Right
08:00 - Crawable Text vs. Embedded Text
09:10 - Alt Text and Comparison Charts for SEO
10:00 - Are You Really Optimized or Just Hopeful?
11:20 - What Real Customers Actually See First
12:10 - Final Thoughts on Optimizing Listings
----------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Amazon has limited Vine to just 30 reviews per product, removing the multi-variation strategy sellers relied on. Reviews alone won’t drive performance, especially when they’re slow, risky, and often average under 4 stars. This video breaks down why review count at launch isn't the priority many believe it is.
Worried Vine reviews are ruining your launch? Talk to our team before you burn more money: https://bit.ly/4jMZtxu
Ready to grow outside of just marketplaces? Book a brand growth call now: https://bit.ly/470KXxF
#AmazonReviews #VineReviews #AmazonSellers #FBAAdvice #amazonlaunch
Watch these videos on YouTube:
Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2
The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3
-----------------------------------------------
Stop wasting ad spend. Download the PPC Guide and start running profitable Amazon ads: https://bit.ly/4lF0OYX
Struggling to rank products? Grab the SEO Toolkit and fix your product visibility fast: https://bit.ly/3JyMDGo
Don’t wait for the next policy change. Get the Amazon Crisis Kit before issues strike: https://bit.ly/4maWHn0
Timestamps:
00:00 - Can You Still Use Vine for 90+ Reviews?
00:11 - Amazon Limits Vine Reviews to 30 per Product
00:25 - Warning About Viral Products and Trends
01:32 - Is the Vine Hack with Variations Dead?
02:43 - Why Amazon Is Removing Vine Reviews
03:08 - Why You Might Not Get All 30 Vine Reviews
04:07 - Are Mid-Range Star Ratings a Problem at Launch?
05:00 - Cost of Vine vs Launching a Smaller Variation
06:06 - Safer Ways to Get Reviews Without Breaking Rules
07:27 - Do Launch Reviews Even Matter That Much?
07:42 - Focus on Sales, Not Just Reviews
08:13 - The Risk of Low Ratings from Vine at Launch
08:30 - Final Thoughts: Why Vine Might Not Be Worth It
----------------------------------------------
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LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Building a brand on Amazon is more than chasing big sales numbers. This podcast episode dives into realistic expectations, product selection, and why passion helps sellers connect with their audience. Listeners will hear valuable insights about margins, pricing, and the importance of learning the basics before scaling.
Scale beyond Amazon, book your ecommerce growth call now: https://bit.ly/4kOz6rr
#AmazonSellers #EcommerceTips #BrandBuilding #AmazonSelling #SellersJourney
Watch these videos on YouTube:
Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2
The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3
-----------------------------------------------
Stop wasting ad spend, download our PPC guide now: https://bit.ly/4lF0OYX
Fix your rankings fast, get the SEO toolkit today: https://bit.ly/3JyMDGo
Be ready before disaster hits, grab the Amazon Crisis Kit: https://bit.ly/4maWHn0
Timestamps:
00:00 - Amazon’s Push for Higher Spending
00:24 - New 15% and 20% Subscribe & Save Discounts
01:12 - Why Sellers Can’t Afford These Discounts
02:01 - The Impact on Customer Lifetime Value
02:37 - Who Benefits and Who Loses From This Change
03:02 - Final Thoughts on Amazon’s Discount Push
----------------------------------------------
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LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Amazon Vine has stopped showing recommended products to reviewers, leaving sellers without activity. Reviewers often request random items and leave low-star feedback, which may impact listing performance. With limited exposure and inconsistent value, sellers should reassess the role of Vine in their strategy.
Sick of low-star Vine reviews and no ROI? Schedule a call to fix your product review strategy now: https://bit.ly/4jMZtxu
Ready to build your brand beyond Amazon? Book a strategy session and start owning your customer journey: https://bit.ly/4kOz6rr
#AmazonVine #AmazonReviewTips #FBASellers #FBAreviews #badreviews
Watch these videos on Youtube:
Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2
The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3
-----------------------------------------------
Stop wasting ad spend, download our PPC guide now: https://bit.ly/4lF0OYX
Fix your rankings fast, get the SEO toolkit today: https://bit.ly/3JyMDGo
Be ready before disaster hits, grab the Amazon Crisis Kit: https://bit.ly/4maWHn0
Timestamps:
00:00 - Vine program goes silent with no recommended products
00:20 - Random products replacing real offers
01:00 - Reddit shows how Vine reviewers react
01:40 - Why Vine reviews are usually under four stars
02:50 - Sellers should pause Vine during this period
03:30 - Are Vine reviewers even helping your listings?
04:10 - Amazon may be cutting Vine during Prime deals
04:50 - Final warning: Vine could be hurting your brand
----------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Amazon now gives full access to a tool that shows deep ad performance across sponsored products and DSP. This helps sellers build smarter audience groups, improve targeting, and reduce wasted spend. With these tools, brands can understand their customer path to conversion and make better ad decisions faster.
Want help setting up smarter audience campaigns and spending less on bad clicks? Book a strategy session now: https://bit.ly/4jMZtxu
Want to grow your brand outside Amazon? Schedule a call and get the exact process we use to drive sales on other channels: https://bit.ly/470KXxF
#AmazonMarketingCloud #AmazonAds #EcommerceAdvertising #AmazonStrategy #adtargeting
Watch these videos on YouTube:
Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw
Why Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw
--------------------------------------------------
Start building your DTC channel outside of Amazon. Download the DTC Growth Stack and take control of your brand: https://bit.ly/4p7Tyqj
Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYX
Rank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGo
Be ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0
Timestamps
00:00 - What Is Amazon Marketing Cloud?
00:42 - Sellers Now Have Full Access to AMC
01:45 - AMC Insights Overview
03:01 - No-Code Use Cases for Sellers
04:16 - Best Use Cases for Ads Over $1K Monthly
05:25 - Using AMC for Upsell and Overlap Insights
06:20 - Audience Groups for Better Targeting
07:40 - Add-to-Cart Audience Retargeting Strategy
08:25 - New-to-Brand Audiences for Growth
09:18 - Defensive Campaigns With Exposed Audiences
10:01 - High Value Segments in Auto Campaigns
11:10 - Sponsored Ads With AMC Audience Segments
12:00 - Need Help? Partner Support for AMC Setup
----------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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This video explains how sellers should allocate ad budgets in 2025 across sponsored products, DSP, display, and other platforms. It highlights when to use ads for conversion versus brand awareness, the importance of keyword strategy, and why diversification into DTC, TikTok, and influencer content is more critical than ever.
Not sure if your ad spend is actually working? Book a call and get a strategy that stops wasting money: https://bit.ly/4jMZtxu
#AmazonAds #PPCStrategy #Ecommerce2025 #AmazonSellers #DTCgrowth
Watch these videos on YouTube:
Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw
Why Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw
--------------------------------------------------
Start building your DTC channel outside of Amazon. Download the DTC Growth Stack and take control of your brand: https://bit.ly/4p7Tyqj
Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYX
Rank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGo
Be ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0
Timestamps
00:00 – Why Ad Budgets Are Scattered Across Platforms
00:12 – Ad Budget Split by Brand Size
00:42 – Market Share vs Customer Conversion Goals
01:18 – Dayparting and Customer Shopping Behavior
02:02 – Why Broad Match Is Underrated in 2025
02:39 – The Rule: Never Negate a Good Keyword
03:01 – Weekly Negations and Ad Software
03:27 – Why Advertising Should Be Outsourced
04:10 – Scaling Ad Budgets the Right Way
04:50 – Frequency of Ad Edits and Seasonal Updates
05:10 – Backup Ads and Catalog Data Like an Agency
06:04 – Expanding Beyond Amazon to DTC
06:54 – Growth from Google, Facebook, TikTok, and Websites
07:10 – Why DTC Lets You Own the Customer
07:42 – AI Ads Will Change Everything in 2025
08:17 – TikTok Growth and Challenges for Sellers
08:44 – The Rise of UGC and Influencer Advertising
09:19 – Why Most Brands Can’t Learn New Platforms Alone
09:53 – The Big Shift: Diversifying Off Amazon, Not Into Europe
----------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Missed the masterclass? This August compilation covers SEO, PPC, ranking fixes, and indexing.
Sellers learn how to improve keyword targeting, use strike zone terms, and optimize product listings.
Includes live coaching on Amazon titles, alt text, backend search terms, and A+ content indexing.
See how real sellers handle keyword performance reports, phrase match campaigns, and ranking drops.
Still on page 2? Book a call now to fix what’s blocking your best keywords from ranking: https://bit.ly/4jMZtxu
Your brand is too good to be hidden, book an eCommerce strategy call and reach customers directly: https://bit.ly/4kOz6rr
Watch these videos on YouTube:
You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8
Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13
-------------------------------------------------
Running ads with no results? Download our PPC guide and stop throwing money at the wall: https://bit.ly/4lF0OYX
Missing traffic? Our SEO toolkit shows what your listings are missing, and how to fix it fast: https://bit.ly/457zjSl
Crises kill momentum. Grab the Amazon Crisis Kit before your next product issue hits: https://bit.ly/4maWHn0
#AmazonSEO #AmazonSellerTips #KeywordRanking #StrikeZoneKeywords #FBAOptimization
00:00:00 - Intro and Welcome to August Masterclass
00:01:40 - Strike Zone Keywords vs Search Query Performance
00:04:35 - How PPC Impacts SEO and Ranking
00:08:22 - Broad Match vs Exact Match: When and Why
00:10:55 - Missing ASIN Data in Search Query Reports
00:13:18 - Using Competitor Data to Prioritize Keywords
00:16:44 - Strike Zone Definitions and Real Examples
00:19:30 - Exact vs Broad Campaign Layering Strategy
00:23:00 - How Search Query Data Works with Low Velocity Products
00:26:40 - What Happened to Pink Keywords and What It Means Today
00:30:16 - When to Remove Keywords from Titles and Bullets
00:34:45 - How to Avoid Losing Rank When Editing Listings
00:38:15 - Why Systems, Not Experience, Drive Results at MAG
00:41:22 - Brand Strategist Playbook: SOP Walkthrough
00:45:30 - How MAG Prioritizes SEO Tasks for Real Impact
00:49:40 - Strike Zone Execution: Real Walkthrough
00:53:10 - Best Places to Add Keywords for SEO
00:56:30 - Keyword Stuffing: When It Hurts and When It Helps
01:00:00 - How to Keep Your Best Ranking Keywords Safe
01:03:40 - Phrase Match vs Exact Match for ACoS Control
01:06:55 - Amazon Testing Shorter Titles + AI Indexing Impact
01:11:00 - Brand Strength vs SEO for Indexing
01:14:25 - Broad Match Keyword Spend and Organic Rank Boost
01:17:40 - Why Phrase Match Is Easier to Control
01:20:10 - Title Density and Ranking Strategy
01:23:30 - A+ Content Alt Text: What Still Indexes
01:27:50 - Misspellings, Spanish, and Hidden Keywords in Alt Text
01:31:10 - How to Use 100-Character Alt Text to Index
01:35:00 - Using Helium 10 for Title Density Research
01:38:10 - Where to Edit Alt Text Inside A+ Content
01:42:00 - How to View Alt Text Using Free Chrome Extension
01:45:15 - Top 2 SEO Courses You Should Take Next
01:48:40 - Why You Can’t See Competitor SEO in SQP Reports
01:51:50 - Premium A+ Content Layout and Indexing
01:55:05 - EBC vs A+ Fields and What Amazon Indexes
01:59:30 - SOP Simplicity: How MAG Gets Results Faster
02:03:40 - MAG Internal QA Process and Feedback Loop
02:07:10 -Support the show
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Send us a text
Amazon sellers are losing brand registry access without warning, often to unknown accounts in other countries. Internal access may be exploited to hijack trademarks and file false claims. This video breaks down two cases showing how sellers lost control, and what you should watch for.
Think your brand registry got hijacked? Don’t wait for Amazon to notice. Book a call with us now and we'll help: https://bit.ly/4jMZtxu
Relying only on Amazon is a risk. Start building your own sales channel today, book your strategy call now: https://bit.ly/4kOz6rr
#BrandRegistry #AmazonSellers #AmazonSecurity #TrademarkAbuse #SellerProtection
Watch these videos on YouTube:
Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2
The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3
-----------------------------------------------
Stop wasting ad spend, download our PPC guide now: https://bit.ly/4lF0OYX
Fix your rankings fast, get the SEO toolkit today: https://bit.ly/3JyMDGo
Be ready before disaster hits, grab the Amazon Crisis Kit: https://bit.ly/4maWHn0
Timestamps:
00:00 - Brand Registries Being Hijacked
00:34 - No Warnings from Amazon
01:06 - Trademarks Filed Without Consent
01:50 - Fake Accounts Linked to India Marketplace
02:46 - Digging into Seller Central Connections
04:00 - Linked Profiles Expose a Network
05:00 - Admin Rights Transferred to New Users
05:47 - AWS Employee Gets Brand Control?
07:00 - Why Are Brands Being Targeted?
08:02 - Trademark and Copyright Abuse Begins
09:40 - False IP Claims Accepted Instantly
11:02 - No Brand Notification or Approval
12:10 - Internal Access May Be the Missing Link
13:00 - Final Thoughts and What Sellers Can Do
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