Episodes
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If you're a coach, consultant, or service professional struggling to generate leads on LinkedIn, your content strategy may be the real problem.
Posting more isn't the answer.
Posting the right mix of content is what builds visibility, trust, conversations, and qualified opportunities.
In this episode, I break down the four types of LinkedIn content that every service professional, coach, and consultant should create to attract the right audience and turn visibility into business growth.
You'll learn how to create authority content that positions you as the expert, story content that builds trust, proof content that builds credibility, and conversation content that encourages meaningful engagement.
When you consistently combine all four, LinkedIn becomes more than a place to post.
It becomes a platform that helps you build relationships, generate conversations, and create more opportunities.
Don't forget to register for our FREE Connections Into Clients LinkedIn Workshop here:
https://www.thetimetogrow.com/LinkedInContentRoadmap
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Trevor McGregor (Also known as Coach T.) has been a Real Estate Investor for over 2 decades now and is also a High Performance - Master Coach with over 45,000 one-to-one Coaching Sessions under his belt.
He has worked with clients from around the world, including Fortune 500 Executives, Doctors, Attorneys, High-Level Real Estate Investors, Entrepreneurs, and even Olympic Athletes.
They all come to Trevor for one thing: life-changing transformation, both personally and professionally, so that they can achieve More Success, More Wealth and More Freedom, faster than they ever thought possible.
Connect with Trevor here:
https://ca.linkedin.com/in/trevor-mcgregor-93375862
https://www.facebook.com/trev.mcg
https://www.instagram.com/iamcoachtrevor/
http://www.trevormcgregor.com/
Don't forget to register for our FREE LinkedIn Content Creation Workshop here:
https://www.thetimetogrow.com/LinkedInContentRoadmap
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Missing episodes?
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For years, everyone chased likes.
Today, LinkedIn is paying much closer attention to something else.
Saves.
A like takes a second.
A save tells LinkedIn your content was valuable enough for someone to come back to later.
That is a much stronger signal of quality.
The same goes for dwell time.
The longer someone spends reading your post, the more LinkedIn interprets it as relevant and worth showing to additional people.
This is why a coach, consultant, or service provider with a smaller but highly engaged audience can now outperform someone with a much larger audience posting generic content.
The best part?
You do not have to create something completely new.
Your most valuable content is already hiding in your client conversations, coaching sessions, sales calls, frameworks, and success stories.
Those are the insights people save because they solve real problems.
Stop measuring success by how many people tap the like button.
Start creating content people want to save, revisit, and share.
That is the new math of LinkedIn reach, and it is working in your favor.
Don't forget to register for our "Clients On Command: Your LinkedIn Content Roadmap" 3-Day Workshop here:
https://www.thetimetogrow.com/LinkedInContentRoadmap
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Jarrod Lopiccolo - Co-Founder, CEO - He transforms brands with creative digital performance marketing.
He has built a global agency serving Adobe, Google, and Disney—earning accolades from Inc. and Ad Age. A dynamic speaker with 100+ engagements and 40+ podcast appearances, he delivers insights leaders can apply instantly.
Jarrod’s stories captivate CMOs, founders, and teams looking to drive revenue, performance, and innovation.
Connect with Jarrod here:
https://www.linkedin.com/in/jarrodlopiccolo/
https://www.facebook.com/noblestudios/
https://www.instagram.com/noblestudios/
https://noblestudios.com/
Don't forget to register for our free LinkedIn Content Creation Workshop here:
https://www.thetimetogrow.com/LinkedInContentRoadmap
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LinkedIn has changed, and most coaches, consultants, and service professionals are still using an outdated playbook.
The platform's AI is no longer rewarding hashtags, engagement pods, posting hacks, or chasing vanity metrics.
Instead, it is rewarding clarity, expertise, relevance, and content that keeps people reading, saving, and coming back for more.
What matters now?
A profile that clearly explains who you help.
Content focused on a specific topic.
Strong opening lines that immediately signal relevance.
Posts worth saving, not just liking.
The good news is that coaches, consultants, and service providers already have the advantage.
Your best content is hiding in your client conversations, sales calls, frameworks, success stories, and lessons learned.
The goal is no longer to game the algorithm.
The goal is to teach the people you are built to serve.
And for the first time in a long time, LinkedIn's AI is rewarding exactly that.
Don't forget to register for our FREE 3 Day "Clients On Command" LinkedIn Content Workshop here:
https://www.thetimetogrow.com/LinkedInContentRoadmap
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Brad Coverdale, EdD, is a Structural Income Coach and creator of the Calendar to Cash Method. He helps solopreneur parents turn a packed weekly calendar into a predictable take-home income without adding hours. The core tool is Income per Owner Hour (IPOH): the one number most solopreneurs never calculate. It explains why a full calendar doesn't mean a full paycheck.
Before building Calendar to Cash, Brad spent 18 years as a Decision Strategist at the University of Maryland Global Campus on the institutional analytics side, turning messy data into one target and one next move for programs serving 100,000+ learners. The same discipline applies here. Find the number. Fix the structure. What the business produces actually reaches the family.
Brad works with coaches, consultants, agency owners, and other solopreneurs running service-based businesses where the calendar is full, and the math underneath isn't working.
Connect with Brad here:
https://www.linkedin.com/in/bradcoverdale90dayraise/
https://www.facebook.com/calendartocash
https://www.instagram.com/cybercrusader83/
calendar2cash.com/stop
(COUPON CODE "SCOTT")
Take our free LinkedIn Scorecard Assessment here:
https://www.thetimetogrow.com/ecs-scorecard
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For years, people have been told that hashtags are essential for increasing reach and visibility on LinkedIn.
So I decided to test it for myself.
Over four weeks, I ran a simple split test.
For the first two weeks, I continued posting with hashtags.
For the next two weeks, I removed hashtags completely from every post.
The results were surprising.
Overall engagement increased by 12%.
Comments increased by nearly 11%.
But the biggest jump came from one of LinkedIn's most important engagement signals: saves.
My saves doubled.
Based on this test, removing hashtags actually improved the performance of my content and encouraged more meaningful engagement from my audience.
As LinkedIn's AI continues to focus more on semantic meaning, expertise, relevance, and audience behavior, hashtags appear to be playing a much smaller role than they once did.
In this episode, I break down exactly what I tested, the results I found, why I believe this is happening, and whether it might be time for you to stop using hashtags as well.
Try it for yourself, run your own test, and let me know what results you find.
Want to see how strong your LinkedIn presence is right now?
Take our LinkedIn Scorecard here:
https://www.thetimetogrow.com/ecs-scorecard
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Joe is a seasoned entrepreneur with over 25 years of experience building and scaling businesses across a wide range of industries. His entrepreneurial journey began right out of college when he founded a marketing company, which he grew into a multi-million dollar enterprise over two decades before successfully exiting.
A true serial entrepreneur, Joe has launched ventures in publishing, craft beer, wedding tech, and music festivals, always driven by creativity and a sharp eye for opportunity. He currently leads The Connective, a growing network of businesses that collaborate by sharing referrals and commissions. Since its launch, The Connective has expanded to more than 10 states and grown to over 300 members.
To support the rapid growth of The Connective, Joe helped develop Nolodex, a platform designed to track and manage referrals. He now heads sales and marketing for Nolodex, with a focus on expanding into networking groups, Chambers of Commerce, and alumni groups. His two decades of marketing expertise give him a unique advantage in reaching and engaging these audiences.
Joe’s relentless drive, innovative thinking, and deep entrepreneurial experience continue to fuel his ventures - and inspire those who work with him.
Connect with Joe here:
https://www.linkedin.com/in/joemindak/
https://www.facebook.com/jmindak
https://www.instagram.com/joemindak/
www.nolodex.com
Don't forget to take our LinkedIn Scorecard Assessment here:
https://www.thetimetogrow.com/ecs-scorecard
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What if the LinkedIn advice you're following is already outdated?
LinkedIn continues to evolve, and many of the strategies that worked even a year ago are becoming less effective as the platform's AI-powered algorithm gets smarter.
In this episode, we break down the most important LinkedIn algorithm updates for 2026 and what they mean for coaches, consultants, service professionals, and business owners looking to increase visibility, engagement, and business growth.
Some of the key topics we cover include:
• How LinkedIn's new AI-driven algorithm is moving beyond simple keyword matching and focusing more on the meaning and context behind your content
• Why engagement pods and artificial engagement tactics are becoming less effective and can actually limit your visibility
• How the first 50 words of your posts are now playing a bigger role in content discovery and distribution
• Why dwell time, saves, meaningful comments, and conversations matter more than likes and quick reactions
• What types of content are currently performing best, including shorter-form posts, vertical video content, and saveable resources
• How LinkedIn is using multiple trust signals, including your profile, content history, engagement patterns, and expertise positioning
• Why authentic thought leadership is outperforming generic AI-generated content
If you're creating content consistently but not seeing the visibility, engagement, conversations, or opportunities you want, these updates may explain why.
Understanding how LinkedIn is changing allows you to create content that aligns with where the platform is heading, not where it has been.
Want to see how strong your LinkedIn presence is right now?
Take our LinkedIn Scorecard here:
https://www.thetimetogrow.com/ecs-scorecard
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About Jennifer Buchholz:
The rapidly changing tech landscape won’t slow down to allow you to absorb information. Right now, we’re seeing explosive growth and innovation almost daily.Just when you have something figured out... It changes.Teams can become buried in an avalanche of information, coming from who-knows-what-source (or the telephone game, let’s be honest). They lose valuable time trying to figure out tech on their own, they make unforced errors when they don’t know what they don’t know, and they can (GASP) lose the organization money when overwhelm slows them down.That’s where I come in.As a Microsoft Office Trainer and Adoption Consultant, my greatest joy is watching an employee stop feeling intimidated and overwhelmed by the programming that’s supposed to be serving them. I believe that transformational technical training takes translation. I'm the translator.Instead of putting your people through hours of exhausting training that’s impossible to absorb because it doesn’t relate to their needs, I’m the “engaging geek” who makes learning fun and relevant to their job.By engaging your people in hour-long training groups, followed by study halls and practice sessions, I show them how to apply the technology to the specific issues they are having on the job, rather than to some abstract set of problems.I work with large corporations, small to midsize businesses, and non-profits. The people who typically reach out to me are MSPs, human resource managers, learning and development managers, and decision makers around sales teams, finance, IT and marketing. They’ve already invested in the tech. The software is locked and loaded, and without training, it’s going nowhere.I have over 20 years of training experience onsite and online. I’ve worked with over 500 companies since creating Excel and Flourish in 2012. I’ve worked with organizations as large as 45,000 and as small as 4. I see people leave my training sessions having gained three things:• Increased confidence in using the technology they’ve been given• More curiosity and excitement about what’s possible• Greater creativity – how they can use programs independently and to their advantage, for example, by adding their own automationsIf you’re looking for information on training, reach out via email to jennifer@excelandflourish, support@excelandflourish or DM via LinkedIn.
Don't forget to take our LinkedIn Scorecard here:
https://www.thetimetogrow.com/ecs-scorecard
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Have you ever wondered why people are viewing your LinkedIn profile... but never reaching out?
The problem is usually not your experience.
It's not your credentials.
And it's not because LinkedIn isn't working.
More often than not, it's your profile itself.
A confusing headline makes it difficult for people to understand exactly what you do and who you help.
An About section that reads as a resume focuses on your story instead of the problems you solve.
A blank or cluttered banner misses an opportunity to immediately communicate your value.
An empty Featured section gives interested visitors nowhere to go next.
No call-to-action leaves people wondering what they should do after viewing your profile.
And without recommendations, client results, or proof of impact, trust becomes much harder to establish.
The truth is simple: Profile views do not create clients.
A strategically positioned profile does.
In this episode, we break down the most common LinkedIn profile mistakes that quietly cost professionals opportunities, and exactly how to fix them.
If your profile is getting attention but not generating business, this training is one you won't want to miss.
Take our LinkedIn Thought-Leader Scorecard to see what you need to improve with your LinkedIn strategy here:
https://www.thetimetogrow.com/ecs-scorecard
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Sarah Hubbard is the founder of The Intentional Network and the upcoming author of The Intentional Networker (releasing January 2026).
After building a $2M+ business where 85% of revenue comes from referral partnerships—no cold calling, no paid ads—Sarah knows firsthand that real business growth doesn't come from vanity metrics on social media, it comes from strategic relationships that convert.
Her MAPP Framework has been tested by 500+ professionals across industries, helping them turn networking from awkward small talk into a repeatable system that generates qualified referrals and revenue.
Sarah teaches entrepreneurs how to stop chasing engagement and start building relationships that actually close deals.
Connect with Sarah here:
https://www.linkedin.com/in/sarah-hubbard-flannery/
https://www.facebook.com/sarah.hubbard.638116
https://sarah-hubbard.com/
Take our LinkedIn Scorecard Here:
https://www.thetimetogrow.com/ecs-scorecard
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What if the reason your LinkedIn content is not generating clients… has nothing to do with the quality of your content itself?
Most people are focused on getting more visibility, more impressions, and more engagement.
But LinkedIn is shifting.
The content getting the best results right now is not just attracting attention. It is creating action, conversations, profile clicks, and buyer intent.
In this training, I break down why high-intent content is outperforming broad awareness content, why short “micro-proof” posts are building trust faster than long case studies, and what the LinkedIn algorithm appears to be rewarding right now behind the scenes.
I also talk about why some content gets likes but never turns into leads or clients, and how to create posts that actually move people toward conversations and opportunities.
If your content is getting engagement but not business results, this training will help you understand what needs to change.
Is your LinkedIn Account Ready to Make You Money?Take our 3-minute LinkedIn Thought Leader Scorecard here:
https://www.thetimetogrow.com/ecs-scorecard
Discover what's keeping you from turning your expertise into consistent clients.
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Hi! I'm Kaila Vander Horn, and I'm the Social Director at Speedwork.
I've been in marketing for 11+ years. I work with B2B companies and executives to create LinkedIn content people actually want to read. My work includes: executive ghostwriting, company page strategy, and building a consistent presence for brands across SaaS, fintech, and AI.
I personally write 100+ LinkedIn posts per month and spend most of my time inside the feed studying what performs and why. LinkedIn doesn’t follow the same rules as other platforms, and there’s no clear playbook. My approach is grounded in pattern recognition, testing, and consistency.
Through the strategies I've led, my clients have gained 175K+ new followers.
Connect with Kaila here:
www.linkedin.com/in/kailavanderhorn
https://speedworksocial.com/
Don't forget to download our FREE High Impact LinkedIn Post Templates here:
https://www.thetimetogrow.com/ecsposttemplates
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Everyone keeps saying, “Post on LinkedIn every day.”
But honestly?
Not everyone should.
If you’re posting just to stay visible, chasing the algorithm, or throwing content out without a real purpose…
You may actually be hurting your visibility more than helping it.
In this episode, Nancy and I break down the truth about who should slow down on LinkedIn and why frequency without strategy rarely leads to conversations, clients, or real business growth.
We also walk through:
- Why consistency without intention falls flat
- The 4 types of people who should rethink daily posting
- How to create content with an actual purpose
- The 4 post types that consistently build trust, engagement, and conversions
One intentional post that resonates will always outperform ten posts people scroll past.
The goal is not to post more.
The goal is to post smarter
Don't forget to download our FREE LinkedIn High-Impact Post Templates here:
https://www.thetimetogrow.com/ecsposttemplates
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Cynthia is an educator with a Master's in Adult and Continuing Education and over forty years of experience working with businesses and schools.
From teacher to founder of Private Initiatives in Public Education, Cynthia has built business/school partnerships for four large School Districts and one Community College consortium in Washington state.
Since retirement, she has been reWiring her life as a Vibrant Living Expert for women over 40, wanting more for their lives.
Cynthia Shelton will be sharing her insights from life, business, and aging gracefully! She is 81 years young and is having the best decade of her life.
She knows what it’s like to work long days with long commutes, sacrificing time with your family and friends.
She knows how it feels, struggling to balance business and life pleasures.
After a 4-decade-long career, she chose to create something bigger for her last Trimester.
Declaring to improve her neglected health, pivot her life purpose, have more experiences, and give more to her community, her motto became, “Live Long and Live Strong!”
PASSION -
My passion for my business centers around seeing people live their retirement years in health and wealth! Knowing I can be a part of making that dream a reality fills me with joy and excitement!
Connect with Cynthia here:
https://www.instagram.com/cynthiasheltonvibrantliving/#
www.cynshelton.fun
Download our FREE LinkedIn Post Template Guide here:
https://www.thetimetogrow.com/ecsposttemplates
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There’s a lot of bad advice being shared about LinkedIn right now.
And honestly?
Some of it is costing people their time, money, credibility… and even putting their accounts at risk.
That’s exactly why I recorded today’s episode.
Not to call people out.
But to protect people from falling for tactics that don’t work anymore.
Here are 3 of the biggest LinkedIn myths I’m seeing right now:
1. “You can generate hundreds or thousands of leads a month on LinkedIn.”
No, you can’t.
At least not in the way most people are advertising it.
A connection request is not a lead.
- A lead is a real conversation.
- A booked call.
- An actual opportunity.
The math alone doesn’t support the claims people are making.
2. “Just post consistently, and the content itself doesn’t matter.”
This is among the worst pieces of advice I have seen.
LinkedIn does not reward random content.
It rewards relevant content.
- Content that teaches.
- Content that solves problems.
- Content that creates thought leadership.
- Content that leaves your audience better after reading it.
Posting just to “check the box” is not a strategy.
3. “Engagement pods help beat the algorithm.”
Nope.
LinkedIn has openly discussed cracking down on repetitive engagement activity.
And beyond that…Fake engagement does not build real business relationships.
Vanity metrics don’t pay the bills.
Meaningful conversations do.
The truth is this:
There are no shortcuts on LinkedIn.
- No hacks.
- No secret loopholes.
- No magic automation.
The people getting results are building trust through quality content, strategic conversations, and consistency over time.
That’s what actually works.
Click below to download our free guide for "3 High Impact Post Templates" to create more sales opportunities from your LinkedIn content: https://www.thetimetogrow.com/ecsposttemplates
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Isabel Perez-Doherty is a development strategist and social impact leader who empowers non-profits and purpose-driven leaders and organizations to move from overwhelmed institutional chaos to systemized, sustainable scale and predictable fundraising success.
Isabel is the Founder of IPD Impact Consulting and a multilingual social impact leader with over 20 years of experience driving large-scale change across Canada, Europe, and Latin America.
As a former National Director of Fund Development (CMHA) and Director of Philanthropy (Right to Food & YWCA Canada), she has mobilized over $100 Million in philanthropic investment and successfully built national fundraising programs that generated six-figure revenue growth.
A recipient of the 2024 - 10 Most Influential Hispanics in Canada recognition, Isabel leverages her systemic and multicultural perspective to show organizations and leaders how to architect strategy, build resilient capacity, and translate complexity into clear, high-impact human action.
She is a dedicated advocate focused on advancing equity for racialized newcomer women. Isabel is a mother, life partner, sister, friend and much more to many in her communities.
Connect with her here:
linkedin.com/in/isabelperezdoherty
https://www.facebook.com/isabel.perezdoherty
https://www.instagram.com/isabelperezdoherty_impact/
www.ipdimpactconsulting.com
Don't forget to download our FREE LinkedIn Post Template Guide here:
https://www.thetimetogrow.com/ecsposttemplates
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One of the biggest realizations I’ve had about LinkedIn recently is this:
Most people don’t have a content problem.
They have a messaging problem.
I see people posting consistently…
- Creating videos…
- Running polls…
- Sharing carousels and newsletters…
But the message inside the content is not connecting with the audience they actually want to attract.
That’s the difference.
LinkedIn is not about posting just to stay visible.
It’s about creating content with a clear purpose:
- Solving real problems
- Addressing real struggles
- Sharing real experiences
- Building know, like, and trust
If your audience cannot quickly understand:
- Who you help
- What you help them solve
- Why your insight matters
…the content will not convert into conversations.
One thing I’ve noticed from my recent content is this:
The posts performing the best are not the “perfect” ones.
They are the relevant ones.
- The polls asking specific questions.
- The case studies.
- The infographics breaking down problems people are actively struggling with.
- The trainings that provide practical action steps.
That is what creates engagement.
- Not random posting.
- Not trendy content with no substance.
- Not posting more just for the sake of frequency.
Quality and relevance will always outperform noise.
Your LinkedIn content should make your audience feel understood while also positioning you as the trusted expert who can help them move forward.
So before your next post, ask yourself:
Is this content actually helping someone solve a problem…
Or am I just posting to post?Click below to download our free guide for "3 High Impact Post Templates" to create more sales opportunities from your LinkedIn content: https://www.thetimetogrow.com/ecsposttemplates
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Nicole Elliott is a conversion copywriter and messaging strategist who crafts human-sounding, non-salesy sales copy for entrepreneurs who want to sell without the sleaze (or excessive exclamation points).
Over the past decade, she’s developed launch campaigns, sales pages, and websites for industry-leading brands like Strategic Coach, Hello Audio, and Entreprenista. Her signature 3-Step Human-First Messaging Approach weaves together strategic audience insight and authentic brand voice to create copy that connects and converts.
When not writing for clients, Nicole is probably getting lost somewhere on the globe (she's visited 100+ countries and territories and lived in half a dozen), learning languages (she speaks somewhere between 3 and a 1/2 and 5, depending on the day and on how much coffee she has had), or teaching the occasional English as a Second Language class.
Connect with Nicole here:
https://www.linkedin.com/in/nicole-elliott-copywriter/
https://www.linkedin.com/in/nicole-elliott-copywriter/
https://www.linkedin.com/in/nicole-elliott-copywriter/
https://www.nicoleelliott.co/
Don't forget to download our free LinkedIn High-Impact Post Template Guide here:
https://www.thetimetogrow.com/ecsposttemplates
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