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AI is changing Marketing Ops. But the biggest change may have nothing to do with technology.
In this episode of Ops Cast, Michael Hartmann is joined by Abby Koble, Vice President of Global Marketing Operations at Cornerstone OnDemand, and Ashley Langford, VP of Marketing Operations & AI Technology at Ashley Langford Marketing, for a timely discussion about how AI is transforming careers, hiring, leadership, and professional development.
What began as a LinkedIn connection between Abby and Ashley evolved into a broader conversation about the realities of today's Marketing Ops job market. Ashley shares her data-driven approach to documenting her leadership job search, while Abby offers the perspective of a hiring executive navigating hundreds of applicants and an increasingly AI-influenced recruiting process.
Together, they explore where AI helps, where it hurts, and why human skills may become the biggest differentiator for the next generation of Marketing Ops leaders.
Topics covered include:
⢠What today's Marketing Ops leadership job market really looks like
⢠Why candidate ghosting happens and where the hiring process breaks down
⢠How AI is changing recruiting, career growth, and professional development
⢠The difference between using AI as a force multiplier versus a crutch
⢠Why foundational experience still matters in an AI-assisted world
⢠The growing importance of communication, confidence, and leadership skills
⢠Whether hybrid and in-person work still play a role in developing future leadersWhether you're hiring, actively searching for your next opportunity, or thinking about how AI will shape the future of Marketing Ops, this episode offers perspectives from both sides of the table.
Be sure to subscribe, rate, and review Ops Cast, and join the conversation at MarketingOps.com.
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Your GTM tech stack is probably costing you more than you think.
Not because of software licenses alone, but because of underused tools, overlapping platforms, broken processes, and hidden revenue leakage that quietly compounds over time.
In this episode of Ops Cast, Michael Hartmann sits down with Gaurav Palande, founder of Prune and a marketing and sales operations leader with more than 15 years of experience, to explore a different way of evaluating technology investments.
The conversation explores how organizations can measure the business value of their GTM technology, identify hidden inefficiencies, uncover revenue leakage, and make smarter decisions about AI investments before difficulty spirals out of control.
Topics covered include:
⢠Why tech stack value matters more than tech stack cost
⢠A practical framework for evaluating GTM technology investments
⢠Common sources of waste, duplicate spend, and underutilized platforms
⢠How neglected systems and broken processes contribute to revenue leakage
⢠Where AI creates genuine value and where it simply adds complexity
⢠How to approach the growing "buy vs. build" decision in the age of AIWhether you're managing a handful of platforms or an enterprise-scale ecosystem, this episode offers practical guidance for turning your tech stack from a cost center into a measurable business asset.
Be sure to subscribe, rate, and review Ops Cast, and join the conversation at MarketingOps.com.
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What does mid-2026 actually feel like for the people running marketing and revenue ops? And has AI made the work better, or just harder in new ways?
Michael Hartmann is back with co-hosts Naomi Liu and Mike Rizzo for one of their rare three-amigos episodes, a wide-open conversation recorded at the halfway point of 2026. No guest, no agenda, just three ops practitioners talking honestly about what's happening in the field, what they're seeing in the community, and where things feel like they're heading.
The conversation moves from the present state of AI in marketing ops to the bigger, harder questions underneath it. These questions are about the gap between AI hype and actual operationalisation, what it means to lead teams through expectations that keep changing, and what none of them know how to tell their kids about the world those kids are going to inherit.
Topics covered in this episode:
Whether AI has made marketing ops and revenue ops easier or harder, and why "harder" might be the more honest answerThe gap between how educated people are on what technology can do and how difficult it still is to actually operationaliseFindings (early) from the MO Pros AI assessment benchmark study, including how bots contaminated the data and what human intuition caught that the AI missedJensen Huang's pushback on CEOs blaming AI for layoffs, and what the ops community thinks about that framingHow the current AI moment is different from previous technology waves: it is changing who does things, not just how they get doneThe post-scarcity economy concept and what it might mean for the future of labour and valueEpisode Brought to You By MO Pros
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Despite massive investment in AI, many organizations are struggling to generate meaningful business impact. Why? According to Paul Shirer, most companies are treating AI as a tooling problem when it's really a workflow and adoption problem.
In this episode, hosts Michael Hartmann sit down with Paul, Founder & CEO of Infinite Ideas AI and Director of AI & GTM Technology at Bridge Partners. Together, they discussed where AI adoption goes wrong, how leaders should think about workflow design and decision-making, and what it actually takes to move beyond experimentation toward measurable value.
In this episode:
Why AI is a workflow and adoption problem, not a tooling problemWhat's really causing the high failure rate of AI initiativesHow to tell useful AI adoption apart from "agent sprawl"Why Paul moved away from end-to-end automated workflows, and what changed his mindWhat a connected workspace looks like in practiceBalancing flexibility and governance when every team wants a custom solutionWhy the data layer matters even more in an AI-driven environmentWhether you're being asked to justify AI investments or trying to turn experimentation into real results, this is a practical conversation for operators closing the gap between AI hype and AI impact.
Learn more about MarketingOps and The MO Pros community at MarketingOps.com.
If you enjoyed this episode, do subscribe, leave a review, and share it with someone in the ops community who would find it valuable.
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What if the biggest marketing problem in your organization isn't the marketing team at all?
In this episode, Michael Hartmann sits down with Charral Izhiman, Head of Marketing at Bayobab and author of The Marketing Movement, for a conversation about why so many organizations still misunderstand what marketing is supposed to do, and what it takes to fix that from both sides.
Charral's perspective is refreshingly different. Her book isn't written to teach marketers how to market. It's written to help non-marketing leaders understand how to actually work with marketing.
That framing opens up a rich discussion about the gap between strategy and execution, and why Ops professionals may be the best-positioned people in the business to close it. In this conversation, they discuss:
The outdated assumptions organizations still hold about marketing, and how marketers unintentionally reinforce themWhy Ops teams sitting at the intersection of marketing, sales, finance, and leadership are uniquely positioned as translators across the businessThe SHAPE framework, and why "Activation" is the overlooked layer between planning and resultsWhy organizations romanticize strategy and celebrate execution but skip operational readiness in the middleThe Formula 1 metaphor for marketing leadership: everything that has to come together before you can even competeWhether you're in Marketing Ops, RevOps, or marketing leadership, this episode is full of ideas for anyone trying to bridge the gap between strategy, operations, and the rest of the business.
The conversation doesn't end here. Explore the full SHAPE framework and more in Charral's book, The Marketing Movement: https://themarketing-movement.com/
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For years, the hard part of ops work was building the technology. Now the tech is getting easier while the people and process side is getting harder. So why are so many organizations still stuck debating AI instead of activating it?
In this episode, host Michael Hartmann sits down with Andrea Tarrell, President of the Tech Services line at Trilliad and CEO of Sercante. Together, they discussed the human side of change in the AI world with speed, trust, risk tolerance, and the trade-offs GTM teams are making right now.
In this episode:
Why the technology got easier, but the people and process side got harderHow much of AI adoption is really a trust and change management problem, not a tech oneFear of job replacement vs. plain organizational inertiaAI may not replace your job, but someone using it well may outperform someone who refuses to adaptSolving the tension between "move faster with AI" and "watch out for the risks."What companies get wrong about risk management and tolerance for risk in the AI worldWhy old governance frameworks may not fit a world of fast experimentationAnd a lot more...Whether you lead an ops team or sit inside one, this is a timely conversation about innovation, speed, governance, and practical business reality.
If you enjoyed this episode, subscribe, leave a review, and share it with someone in the ops community who would find it valuable.
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Today, most teams aren't just struggling to build their AI strategies. The real struggle begins when they try to execute their strategies. In this episode of Ops Cast, host Michael Hartmann sits down with David York, Chief AI and Innovation Officer at Helix CXM, to get practical answers about what it really takes for GTM organizations to move from talking about AI to operationalizing it.
David has spent years working at the intersection of marketing operations, RevOps, automation, and AI transformation. Together, he and Michael discovered an uncomfortable truth about how most teams are already overwhelmed by manual work, fragmented processes, shadow systems, and operational debt.
Why the gap between AI strategy and implementation is so hard to closeWhat operational excellence actually looks like in practice, and why it has to come firstWhy mapping how work gets done today is the critical first step before introducing AIThe real difference between automation and "automation plus intelligence"How to identify low-risk, high-value AI use cases (like partially manual lead routing) versus harder onesThe hidden costs teams underestimate: tooling, LLM costs, maintenance, and human monitoringWhere human judgment is still absolutely requiredPractical advice on where to start if you're feeling overwhelmed by AI pressure right now
Piling "figure out AI" on top of all that creates more chaos. In this conversation, you'll hear:Whether you lead a scrappy SMB or a specialized team inside a large enterprise, this is a grounded discussion about the reality of AI in modern GTM, beyond the hype and the LinkedIn hot takes.
David also published a new book this week, AI-Powered Growth: A 7-Step Adoption and Transformation Framework, which goes deeper into how Marketing Ops leaders can systematically prioritize and operationalize AI initiatives. Grab a copy here: https://www.amazon.com/AI-Powered-Growth-7-Step-Adoption-Transformation/dp/B0H2QCZG5M/
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What separates a marketing team that drives growth from one that just stays busy?
Ondar Tarlow came into marketing from the business side rather than the traditional marketing path, and that lens changes how he reads a P&L, how he allocates budget, and how he earns credibility with finance and the executive team.
In this episode of Ops Cast, host Michael Hartmann sits down with Ondar, marketing consultant and former CMO, for a practical conversation about thinking commercially.
They get into why so many marketers struggle to articulate how their company actually makes money, how to translate strategy into a budget and investment plan, and how to secure buy-in from the people holding the purse strings without getting blindsided in the room.
Michael and Ondar discussed:
Why coming from the business side reshapes how you approach marketingThe reason so many marketers can't explain how their business makes moneyWhat separates growth-driving teams from teams stuck executing activityHow to turn strategy into a real budget and investment planThe biggest mistakes leaders make when seeking buy-in from finance and the boardBalancing spend across acquisition, retention, partnerships, and brandWhy minimizing surprises is a hallmark of strong operatorsWhere AI is already creating a practical advantage in research and learningHow cheap access to strategic knowledge changes career development, and its risksWhat community building (Fast Lane Drive, Worn & Driven Magazine) teaches about retentionWhat makes a brand partnership strategically valuable versus just promotionalIf you've ever wanted to be the marketer the executive team actually listens to, this conversation is a roadmap for getting there.
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Why is it so hard for teams to say what they actually think?
We nod in meetings, then raise concerns in Slack afterward. We approve work, then reopen it at the last minute. We pile up version 20, 30, 40 of a deliverable, wondering why nothing ever feels finished.
In this episode of Ops Cast, host Michael Hartmann sits down with Kira Troilo, founder of Art & Soul Consulting, who brings two decades of theater experience into the world of team collaboration.
Her insight is that most teams are stuck in "performance mode," being careful and polite, when what they really need is "rehearsal mode," where it's safe to be messy, disagree early, and surface the truth before it gets expensive.
Michael and Kira discussed:
Why politeness is a hidden source of inefficiency, and what the "silence tax" actually costs organizationsThe real reason approval cycles balloon into endless rounds of revisionsHow theater's "first rehearsal" tradition translates to designing better team kickoffsWhy tools, workflows, and AI don't fix the underlying communication problemPractical tactics teams can adopt this week to give honest feedback earlierWhether AI and automation make these collaboration challenges better or worseHow leaders can shift from managing output to designing how their teams work togetherIf you've ever felt that rework, fire drills, and misalignment are symptoms of something deeper on your team, this conversation will give you a new lens and a starting point.
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Most RevOps advice assumes your organization is already halfway in your success journey. But what happens when you're starting from zero, with no clear blueprint, inconsistent data, and a team that can't agree on how revenue actually works?
In this episode, host Michael Hartmann sits down with Chelsea Gill, CMO at Resultant, who recently expanded her role to include RevOps and Customer Experience. What started as a need for better data and process quickly revealed a full-scale management change challenge across the entire organization.
Chelsea and Michael discussed:
What Chelsea expected when stepping into RevOps and what she actually foundWhy most RevOps frameworks assume more maturity than most teams haveWhat a "beta" version of RevOps actually looks like in practiceHow to change behavior across sales, marketing, and leadership (not just process)The role of empathy and storytelling in building organizational trust around dataWhether marketing has contributed to its own credibility problem inside the businessIf you're going through the messy middle between marketing, sales, and operations, or trying to build RevOps without a roadmap, this episode is a must watch for you.
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In today's episode of Ops Cast by MarketingOps.com, we're going beyond systems, processes, and technology to talk about how Pros are actually doing and executing the work.
Marketing has grown into a measurable revenue engine, but that transformation has come at a cost, and the pressure on operators is now constant, unrelenting, and in many cases, unsustainable.
Our guest is Debbie Qaqish, one of the original pioneers of Revenue Marketing and Marketing Operations, and the founder of her new venture, The Growth Factor.
Debbie has spent years helping organizations turn marketing into a measurable driver of business growth, and now she's tackling the human side of that shift, focusing on resilience, leadership, and how marketers can perform at a high level without burning out.
Key Topics Include:
The evolution of Revenue Marketing and where most companies get stuck todayWhat comes next after accountability and measurement defined the last eraHow AI is rebuilding the role of marketing ops and the expectations placed on teamsWhy does the pressure on marketers feel different now than even a few years agoWhat resilience actually looks like in practice for marketing ops and RevOps rolesHow "caveman brain" shows up in high-stress work environments and affects decision-makingSimple resets operators can use when stuck in fight-or-flight modeWhat effective leadership looks like when pace and pressure are this highHow operators can move from surviving to performing at a high levelIf you've been feeling the weight of constant pressure, changing expectations, and the demand to do more with less, this episode will give you a different lens on what's happening and what to do about it.
If you're ready to think about performance, leadership, and resilience in a way that actually fits the reality of modern marketing ops, tune in!
For leaders looking for a reset, here is the 10-Minute Leadership Reset⢠Ops Cast (https://www.growthfactor.us/opscast)Be sure to like, share, and subscribe to join the conversation at MarketingOps.com
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In todayâs episode of Ops Cast by MarketingOps.com, weâre breaking the misconception that digital accessibility is just a compliance issue. Instead, weâre exploring why accessibility should be viewed as a strategic advantage, a lever for better customer experience, stronger performance, and sustained growth.
Our guest is Mike Barton, the leader of Corporate Communications and Content Marketing at AudioEye. He shares how accessibility isnât just about ticking boxes or worrying about lawsuits; itâs about enhancing the experience for all customers, creating more inclusive content, and ultimately driving business success.
Key Topics Include:
⢠The real definition of digital accessibility and why itâs often misunderstood
⢠How accessibility impacts revenue and growth opportunities when ignored
⢠Why designing for accessibility improves the overall customer experience for everyone
⢠Where Marketing and Revenue Ops teams should focus on accessibility through email programs, websites, campaigns, and more
⢠Best practices for ensuring accessibility across different channels
⢠Quick wins for Ops teams to implement accessibility changes without getting overwhelmedIf you havenât thought about accessibility in your workflows, this episode will show you exactly where to start and how to implement changes that will have a lasting impact.
If youâre ready to take actionable steps to make your marketing, web operations, and campaigns more accessible, tune in!
Be sure to like, share, and subscribe to join the conversation at MarketingOps.com
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What happens when you throw out a nearly finished $500K rebrand⌠and rebuild it in two months for $22K?
In this episode of Ops Cast, Michael Hartmann sits down with Michael Yehoshua, CMO at WiseStamp, to discuss a decision that most marketing leaders would never make and why it worked.
Michael walked into an 18-month rebrand that looked polished on the surface but was fundamentally disconnected from real customer insight. Instead of finishing it, he scrapped the entire effort and rebuilt the brand using AI in a completely different way.
What followed was not just a faster rebrand, but a change in how decisions get made. From analyzing customer conversations for emotional signals to rethinking how content is structured for LLM-driven discovery. This conversation challenges many of the assumptions behind traditional marketing, SEO, and brand strategy.
This is not a tools discussion. It is about how marketing and operations teams need to rethink data, signals, and decision-making in an AI-shaped environment.
Topics covered include:
⢠Why a nearly complete $500K rebrand was scrapped
⢠How AI was used to listen to customers instead of just generating content
⢠What analyzing tone, intent, and âaha momentsâ reveals beyond transcripts
⢠How Marketing Ops teams should think about capturing new types of signals
⢠Why optimizing for LLMs is different from optimizing for traditional search
⢠The shift in content, backlinks, and site structure for AI-driven discovery
⢠Why traffic can drop while conversions improve
⢠What metrics matter when traditional SEO signals become less reliable
⢠Why brand may become more important, not less, in an AI-first worldIf you are in Marketing Ops, RevOps, or growth, this episode forces a hard rethink. Not about tools, but about how decisions should be made going forward.
Be sure to like, share, and subscribe to Ops Cast, and join the conversation at MarketingOps.com.
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Welcome to another episode of Ops Cast by MarketingOps.com, powered by The MO Pros. Host Michael Hartmann is joined by co-hosts Mike Rizzo and Naomi Liu for a candid, no-guest conversation about one of the biggest questions in operations right now, which is what are we actually getting from AI?
With massive funding announcements, rapid product releases, and constant noise around AI, it is easy to assume everyone is seeing results. But when you look closer, most teams are still struggling to measure real impact beyond surface-level efficiency gains.
In this episode, we discussed the gap between hype and reality, exploring why ROI is so difficult to quantify, where AI is genuinely useful today, and the expectations that users have for what the technology can actually deliver.
In this episode, you will learn:
1. What OpenAIâs massive funding signals for the future of AI and operations
2. Why most teams cannot clearly measure ROI from AI initiatives
3. The difference between time savings and real revenue impact
4. Hidden costs of AI tools that make ROI harder to track
5. Why AI adoption often fails without proper change management
6. The belief gap, skill gap, and expectation gap are slowing teams down
7. How fear and uncertainty are shaping AI adoption inside organizations
8. Why the âAI gold rushâ does not guarantee real business value
9. What AI agents can and cannot do without human oversight
10. Why strong operators become more valuable in an AI-driven worldThis episode challenges the assumption that AI automatically drives value and offers a more grounded perspective on how operators should think about adoption, measurement, and long-term impact.
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Conflict is part of every operation's role, but most people avoid it. However, the best operators learn how to use it to their advantage.
In this episode of Ops Cast, Michael Hartmann sits down with Anna Lecat, CEO and Founder of Bridging Global and author of the upcoming book Loving Conflict, to explore why conflict is not something to eliminate, but something to understand and navigate.
If you work in Marketing Ops, RevOps, or any cross-functional role, you are constantly operating between teams with different priorities, incentives, and perspectives. The question from this conversation is whether you avoid it or learn how to work through it effectively.
Anna brings more than 25 years of experience leading multicultural teams and working across global organizations. She shares practical ways to reframe conflict, build trust, and turn difficult conversations into productive outcomes.
Topics covered include
⢠Why conflict naturally shows up in operations roles
⢠The concept of âloving conflictâ and what it actually means in practice
⢠How different teams operate with different âlanguagesâ and priorities
⢠Why people feel stuck in the middle and how to shift that mindset
⢠How to prepare for difficult conversations with stakeholders or leadership
⢠Common mistakes that escalate conflict instead of resolving it
⢠How strong operators and leaders handle tension differentlyThis episode is not about frameworks or tools. It is one of the most overlooked skills in operations, the ability to solve conflict in a way that builds alignment rather than breaks it.
Loving Conflict by Anna Lecat
If this conversation feels relatable, Annaâs book goes deeper into the ideas discussed in this episode. This offers a practical framework for turning tension into trust, alignment, and stronger relationships across teams. Here's the link to buy the Loving Conflict: https://www.amazon.com/dp/1966629974If you want to learn more about Anna, go to her website: https://annalecat.com/.
Be sure to like, share, and subscribe to Ops Cast, and join the conversation at MarketingOps.com.
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What happens when an Ops leader thinks like a marketer?
In this episode of Ops Cast, Michael Hartmann sits down with Julie Hamada, Chief Operating Officer at Monarch Dentistry, to explore the connection between marketing, operations, and customer experience.
Julieâs path from marketing into operations shapes how she leads today. She views marketing as promise-making and operations as promise-keeping, and she focuses heavily on retention, customer psychology, and the full journey from first touch to long-term loyalty.
This conversation challenges the way many organizations think about growth. It looks at why retention is often overlooked, how operational design directly impacts customer experience, and why some of the most valuable insights come from conversations rather than dashboards.
Topics covered include:
⢠The transition from marketing into operations and executive leadership
⢠Why the gap between marketing promises and operational delivery matters
⢠Retention vs acquisition and why most companies get the balance wrong
⢠Designing operations around the full customer or patient journey
⢠How understanding human behavior improves internal leadership
⢠The limits of dashboards and why conversation-driven leadership matters
⢠Practical ways to break down silos between marketing, ops, and frontline teamsIf youâre leading or working in Marketing Ops, RevOps, or business operations, this episode offers a different lens on growth. One that starts with the customer experience and works backward into systems and execution.
Be sure to like, share, and subscribe to Ops Cast, and join the conversation at MarketingOps.com.
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Why do marketing teams keep adding approvals, processes, and controls⌠yet still struggle to move faster or perform better?
In this episode of Ops Cast, Michael Hartmann sits down with Joe Bockerstette, Partner at Business Enterprise Mapping, to discuss what is really happening inside modern marketing organizations.
Joe brings over 30 years of experience helping companies redesign how their business systems function. A former PwC partner and CPG leader, he focuses on mapping entire operational systems to reveal why teams produce the results they do and where friction actually lives.
This conversation goes beyond surface-level process optimization. It explores how hidden system design drives delays, why adding more controls often makes problems worse, and how marketing teams can diagnose the root causes behind slow execution and inconsistent outcomes.
Topics covered include:
⢠What a âbusiness systemâ actually means in a marketing context
⢠Why organizations are structured to produce their current results
⢠How approval layers and control mechanisms create bottlenecks
⢠The difference between documenting processes and mapping systems
⢠âRed Cloudsâ and how they expose operational friction and missed opportunities
⢠Key differences between in-house teams and agency operating models
⢠Practical ways smaller teams can start improving their systems without external helpIf your team feels stuck in cycles of rework, delays, or constant firefighting, this episode offers a clear framework to understand why and what to do about it.
Be sure to like, share, and subscribe to Ops Cast, and join the conversation at MarketingOps.com.
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Social media is changing fast. Platforms are becoming search engines, video continues to dominate, and AI tools are rebuilding how people discover brands and information online.
In this episode of Ops Cast, Michael Hartmann speaks with Stephanie Gardner, a freelance social media and marketing strategist who works across B2B, B2C, nonprofits, and small businesses. Stephanie focuses on helping organizations build purposeful social strategies that align with real business outcomes rather than vanity metrics.
The conversation explores how social platforms like Instagram and LinkedIn are evolving into discovery engines, why brands need to think in terms of searchable intent instead of hashtags and trends, and how the lines between search, social, and AI-driven discovery are rapidly disappearing.
Stephanie also explains why follower counts and engagement can be misleading indicators of success, shares real examples of how smaller but more targeted audiences can drive better results, and discusses why executive visibility and employee amplification are becoming essential trust signals in B2B environments.
Topics covered include:
⢠The shift from social media feeds to search-based discovery
⢠How Instagram, LinkedIn, and YouTube are evolving into search engines
⢠Why intent-based visibility matters more than hashtags or trends
⢠The difference between vanity metrics and real business impact
⢠How smaller, targeted audiences can outperform large follower counts
⢠The growing role of executive visibility on LinkedIn
⢠How Marketing Ops teams should think about social, search, and AI togetherIf you work in Marketing Ops, RevOps, or digital marketing strategy, this episode offers a practical look at how discovery behavior is changing and what organizations should start preparing for now.
Be sure to like, share, and subscribe to Ops Cast, and join the conversation at MarketingOps.com.
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Many Marketing Ops professionals eventually hit a ceiling. The work is important, the systems are running, but the influence over the broader go-to-market strategy remains limited.
In this episode of Ops Cast, Michael Hartmann speaks with Jackson Fisher about what it takes to move beyond execution and step into a more strategic role inside the business. Jackson recently completed ten years at the American Hospital Association, where he began in Marketing Operations and later moved into Product Development.
As an early member of the MarketingOps.com community and part of the Founding 100, Jackson shares how his operations background helped him transition into a role focused on pipeline structure, revenue performance, and product strategy.The conversation explores how operators can translate their skills into business impact by connecting marketing activity to pipeline, pricing, and financial outcomes.
Jackson also explains what it looks like to introduce pipeline discipline in organizations that lack a clear revenue structure and how Marketing Ops professionals can learn to communicate in the language of finance and revenue leadership.Topics covered include:
⢠Recognizing when you have hit the Marketing Ops ceiling
⢠Translating Marketing Ops skills into broader business impact
⢠Building pipeline discipline in organizations without clear revenue structures
⢠Connecting marketing activity to pricing, Salesforce data, and revenue outcomes
⢠Creating strategic impact with a lean tech stack
⢠Moving from order-taker to trusted GTM partner
⢠Preparing for leadership roles in Revenue Operations and GTM strategyIf you are a Marketing Ops professional thinking about the next phase of your career, this episode offers practical insight into how operators can expand their influence beyond campaign execution.
Be sure to subscribe, like, and share Ops Cast, and join the conversation at MarketingOps.com.
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The traditional B2B marketing playbook is becoming irrelevant. At the same time, AI is fundamentally transforming how buyers research, evaluate, and purchase.
In this episode of Ops Cast, Michael Hartmann is joined by Naomi Liu and Mike Rizzo for a wide-ranging conversation with Jon Miller. Jon co-founded Marketo, helped define modern Marketing Operations, later co-founded Engagio, and is now the Co-Founder and CEO of a stealth AI startup focused on the future of buying behavior and revenue systems.
This conversation challenges long-held assumptions about campaigns, MQLs, attribution, and the systems Marketing Ops teams have relied on for over a decade.
Jon explains why rules-based automation is not sufficient now, how AI changes what marketing platforms must do, and what it means to move from campaigns to AI-orchestrated experiences.
The panel also explores buying groups, lifecycle orchestration across anonymous and known buyers, and how Marketing Ops can operationalize trust, brand, and customer experience in a world where AI filters much of what buyers see.
The topics that we covered include:
⢠Why the traditional B2B playbook is no longer working
⢠How AI shifts marketing from campaigns to orchestration
⢠What it really takes to operationalize buying groups
⢠Why MQLs and last-touch attribution are losing relevance
⢠How Marketing Ops can build infrastructure for modern buying behavior
⢠The evolving role of Marketing Ops in 2026 and beyond
⢠Where AI is genuinely useful today versus oversoldIf you work in Marketing Ops, RevOps, or revenue leadership, this episode will push you to rethink the systems you are building and how artificial intelligence can transform them.
Be sure to like, share, and subscribe to Ops Cast, and join the conversation at MarketingOps.com.
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