Episodes

  • Episode 10: Ravi Tanna – Health and Longevity: Embrace the Right Mindset to Move You Forward in Life

    Episode 10: Ravi Tanna – Health and Longevity: Embrace the Right Mindset to Move You Forward in Life

    · Optometry Unleashed

    Ever wondered how to cultivate lasting success in every area of your life? Join Dr. Trevor Miranda in this inspiring conversation with Ravi Tanna, Vice President of Sales at MacuMira. Ravi opens up about the power of choosing a “say yes” mentality, teaching CrossFit workouts for longevity, overcoming mental health challenges after an injury, how his father’s experience inspired his current venture in treating Age-Related Macular Degeneration, and more.

    Timestamps

    [00:04:10] Proactive mindset and saying yes

    [00:09:45] Longevity Lab and fitness

    [00:13:11] Being all-in and doubling down on your strengths

    [00:17:05] Discovering the Kaizen philosophy

    [00:19:27] Applying Kaizen in business and optometry[00:20:08] Overcoming a significant back injury

    [00:26:13] Surrounding Yourself with Positive Influences

    [00:30:04] Subspecialties in optometry

    [00:31:37] Age-Related Macular Degeneration and Ravi’s story about his father

    [00:40:15] Maintaining energy and enthusiasm

    [00:42:38] Do things for your own joy

    Mentioned in this episode:

    Kaizen philosophy for improvement CrossFit Elevate gym where Ravi teaches Longevity Lab sessions Everything is Figureoutable book by Marie Forleo myretina.ca community for eye care practitioners interested in retina rejuvenation Dry Eye Summit conference for dry eye education and innovation

    Subscribe for the latest updates from Optometry Unleashed at ⁠⁠www.optometryunleashed.ca/newsletter⁠⁠.

    Thank You to our Sponsor(s)

    ⁠⁠⁠⁠HOYA Vision Canada⁠⁠⁠⁠

    Enjoy the show? Please Follow, Like and Subscribe.

  • Episode 9: The Future of Sustainability in Eye Care – Live from NTE 2024

    Episode 9: The Future of Sustainability in Eye Care – Live from NTE 2024

    · Optometry Unleashed

    In this special live recorded episode, Dr. Trevor Miranda is joined by visionary leaders Steven Haifawi (HOYA Vision Canada), Bryan Rossi (Carl Zeiss Vision Canada Inc.), and Bruce Miles (EssilorLuxottica) as they discuss how innovation in sustainability is transforming the eye care industry and what optometrists can do to stay current and work collectively towards a vibrant future.

    Timestamps

    [00:03:00] Trivia game

    [00:04:56] Essential strategies driving sustainability efforts

    [00:09:48] How independent optometrists can partner with labs on sustainability

    [00:16:48] Innovation and technology for patient management

    [00:17:43] Science and sustainability is moving us forward

    [00:19:32] Commitment to sustainability in three words

    Subscribe for the latest updates from Optometry Unleashed at ⁠www.optometryunleashed.ca/newsletter⁠.

    Thank You to our Sponsor(s)

    ⁠⁠⁠HOYA Vision Canada⁠⁠⁠

    Enjoy the show? Please Follow, Like and Subscribe.

  • Missing episodes?

    Click here to refresh the feed.

  • Episode 8: Trudi Charest – How to Master the Art of Personal Branding (and Why)

    Episode 8: Trudi Charest – How to Master the Art of Personal Branding (and Why)

    · Optometry Unleashed

    Trudi Charest, “guardian of the optical galaxy” and chief sales officer of CSI Dry Eye Software, breaks down the essentials of leveraging your digital presence to expand your business. As Trudi shares, personal branding isn’t just a sales tactic – it’s a powerful tool that builds trust and attracts meaningful connections.

    Trudi and Dr. Trevor Miranda cover the ins and outs of personal branding, becoming trusted advisors online, LinkedIn profile tips, and how to avoid oversharing on social media. They also discuss the 10 + 10 Sales System from Trudi’s book, “The Digital Sales Rep”, and how to overcome fear to achieve your goals.

    Timestamps

    [00:5:15] Optical family roots

    [00:7:03] Understanding personal branding

    [00:12:20] What optometrists are missing on LinkedIn

    [00:17:02] Personal vs. professional social media profiles

    [00:22:43] Building trust online

    [00:25:13] What to share and not share on social media

    [00:30:05] Applying the 10 + 10 Sales System

    [00:35:27] Tools for business growth and social media management

    [00:38:14] Business cards

    [00:44:44] Cold calling

    [00:46:54] Improving Trevor’s LinkedIn profile

    [00:56:18] One step over fear

    Mentioned in this episode:

    Dr. Carly Rose on Instagram:www.instagram.com/doctorrosetalks/?hl=en “The Digital Sales Rep”: thedigitalsalesrep.com Pipedrive: www.pipedrive.com Canva: www.canva.com Later: later.com Trevor’s LinkedIn profile: www.linkedin.com/in/dr-trevor-miranda-463003aa ChatGPT: chat.openai.com

    Subscribe for the latest updates from Optometry Unleashed at www.optometryunleashed.ca/newsletter.

    Thank You to our Sponsor(s)

    ⁠⁠HOYA Vision Canada⁠⁠

    Enjoy the show? Please Follow, Like and Subscribe.

  • Episode 7: Dr. Abby Jakob – Turning a Small-Town Cold Start into Big Success, Authenticity in Personal Branding, Neurolens Tech, and Navigating Opportunities for a Growing Business

    Episode 7: Dr. Abby Jakob – Turning a Small-Town Cold Start into Big Success, Authenticity in Personal Branding, Neurolens Tech, and Navigating Opportunities for a Growing Business

    · Optometry Unleashed

    Dr. Abby Jakob is living out her dreams as a successful optometrist and business owner in the heart of her small hometown in Kingsville, Ontario. In this episode, Abby talks about opening her own cold-start practice, leading with courage, letting your personality shine through on social media, and building strong patient relationships. Plus, Abby and Trevor discuss how Neurolens has been a game changer for her patients and strategies to keep up with the pace of a growing business.

    Timestamps

    [00:02:13] Returning to her hometown

    [00:04:42] Influence from playing sports

    [00:08:04] Having fun on social media

    [00:09:27] The value of authenticity

    [00:11:49] Musical passions

    [00:15:19] Holding on to your dreams

    [00:17:06] Book recommendations for business

    [00:20:09] Rising to the challenge and opening a cold start

    [00:21:38] Neurolens and new technology for treating patients

    [00:25:49] Learning from other independent optometrists

    [00:28:24] Intra-office recall for patient acquisition

    [00:29:56] Managing business expansion

    [00:32:47] Work-life balance

    [00:46:43] Partnership with local brewery

    [00:52:20] Negotiating and customer service

    [00:54:38] Considerations for opening multiple practices

    [00:58:20] Business consultations with Abby your patients

    [00:37:11] Positive feedback

    [00:38:37] Keeping up with a busy practice

    [00:42:29] Delegation as a business mindset

    [00:44:21] This or That

    Mentioned in this episode:

    “The E-Myth Optometrist: Why Most Optometry Practices Don't Work and What to Do About It” by Michael E. Gerber “Coffee Self-Talk: 5 Minutes a Day to Start Living Your Magical Life” by Kristen Helmstetter “The Five Dysfunctions of a Team” by Patrick Lencioni “Never Split the Difference: Negotiating As If Your Life Depended On It” by Chris Voss Eye Recommend - Eye Recommend is a cooperative and a growing network of independent optometrists dedicated to personalized and comprehensive eye care. Neurolens - offers lenses to alleviate eye strain by addressing misalignment, providing comfort and clarity for extended screen use. Grove Brewing Company

    To book a business consultation with Dr. Abby and Dr. Richard Kattouff, contact [email protected]

    Subscribe for the latest updates from Optometry Unleashed at ⁠www.optometryunleashed.ca/newsletter⁠.

    Thank You to our Sponsor(s)

    ⁠⁠⁠HOYA Vision Canada⁠⁠⁠

    Enjoy the show? Please Follow, Like and Subscribe.

  • Episode 6: Dr. Devan Trischuk – Tackling the Myopia Epidemic, the Evolution of Myopia Management, Treating Young Patients Early & Keys to Effective Communication

    Episode 6: Dr. Devan Trischuk – Tackling the Myopia Epidemic, the Evolution of Myopia Management, Treating Young Patients Early & Keys to Effective Communication

    · Optometry Unleashed

    Myopia is the greatest threat to global eye health today, and its impact is only rising among younger generations. Are you prepared to face this growing epidemic? Dr. Devan Trischuk, a leading expert in myopia management, discusses how our understanding of myopia has evolved over the years, what optometry doctors can do to treat myopia early, and how to work with young families to provide a lifetime of good vision.

    Timestamps

    [00:01:38] Devan’s why

    [00:06:02] When should children come in for their first eye exam?

    [00:12:19] What is myopia?

    [00:14:35] The evolution of myopia management

    [00:17:25] Myopia as a global epidemic

    [00:18:29] Impact of outdoor time on myopia

    [00:20:18] Treatment options for myopia

    [00:23:11] Photobiomodulation and red light therapy

    [00:27:47] Vision therapy

    [00:29:58] Strange patient stories

    [00:32:52] Optometry mission trips and providing clear vision

    [00:35:11] Working with parents of young patients

    [00:38:18] Team communication and consistency in myopia management

    [00:42:04] How to find your specialty as a student or new optometrist

    [00:43:49] Myopia Summit

    [00:45:47] Biggest takeaways for myopia management

    Mentioned in this episode:

    Aruna light – red light therapy Myopia Summit – Canadian conference for myopia management Slack - a communication app that allows users to create channels for specific projects, topics, or teams, where they can exchange messages, share files, and collaborate in real-time.

    Subscribe for the latest updates from Optometry Unleashed at ⁠www.optometryunleashed.ca/newsletter⁠.

    Thank You to our Sponsor(s)

    ⁠⁠⁠HOYA Vision Canada⁠⁠⁠

    Enjoy the show? Please Follow, Like and Subscribe.

  • Episode 5: Kevin Wilhelm – Think Like an Entrepreneur, Define Your Why, Build a Winning Team & Grow a Thriving Business

    Episode 5: Kevin Wilhelm – Think Like an Entrepreneur, Define Your Why, Build a Winning Team & Grow a Thriving Business

    · Optometry Unleashed

    Growth begins with a fundamental question: “Why?” In this episode, Dr. Trevor Miranda and Kevin Wilhelm, founder of Pod Marketing, unpack key strategies that drive successful businesses. They discuss actionable insights for effectively marketing your unique story, creating experiences that attract customers, and cultivating a positive team dynamic that propels businesses forward. Plus, Trevor and Kevin share their daily motivators, bond over bourbon, and reminisce over Kevin’s craziest bets.

    Timestamps

    [00:03:30] Create a fun work environment

    [00:07:49] Understand your why and build a team that rows with you

    [00:10:08] Strategies for growing your business

    [00:18:24] Business and bourbon

    [00:20:59] Trevor’s why

    [00:24:36] Kevin’s why

    [00:26:00] Hiring the right people who align with your core values

    [00:28:38] Managing negativity and stress in the workplace

    [00:32:23] Identify your team’s why

    [00:34:25] Create great experiences

    [00:38:08] Tell the story of what makes you different

    [00:42:52] Personalize the patient experience

    [00:44:49] Lightning round

    [00:51:50] Advice for college students

    [00:55:44] Pod Marketing’s sneaker collection

    [00:57:33] How to exceed expectations and nail service recovery

    [00:59:32] The future of Pod Marketing, creating a company that people rave about

    Mentioned in this episode:

    Atomic Habits by James Clear – strategies to get 1% better everyday.

    Blue ocean strategy – business approach to navigating new versus known market spaces.

    Six Thinking Hats by Edward De Bono - a technique that encourages teams to consider a decision or problem from different angles

    Subscribe for the latest updates from Optometry Unleashed at ⁠www.optometryunleashed.ca/newsletter⁠.

    Thank You to our Sponsor(s)

    ⁠⁠⁠HOYA Vision Canada⁠⁠⁠

    Enjoy the show? Please Follow, Like and Subscribe.

  • Episode 4: Nyah Miranda - Adopting a Growth Mindset in University, Overcoming Setbacks, Utilizing Social Media & Championing the Next Generation of Optometry Doctors

    Episode 4: Nyah Miranda - Adopting a Growth Mindset in University, Overcoming Setbacks, Utilizing Social Media & Championing the Next Generation of Optometry Doctors

    · Optometry Unleashed

    In this week’s episode, Dr. Trevor Miranda sits down with his daughter Nyah, a second-year optometry student at NECO. They discuss the clinic experience that inspired Nyah’s career path, being determined and resourceful as a student, lessons from varsity field hockey, building up the student optometry community, how doctors can appeal to new grads, and more. Plus, Trevor and Nyah go head-to-head in a father-daughter edition of This or That.

    Timestamps

    [00:02:06] - Nyah’s early impression of optometry

    [00:06:06] - Inspiring patient interaction

    [00:09:25] - Getting your kids interested in optometry

    [00:12:41] - Struggles and adjusting to first year in university

    [00:18:54] - Study tips and tools

    [00:20:11] - Team mindset in varsity field hockey

    [00:23:28] - Learning from mentors

    [00:25:18] - Empowering future optometry doctors

    [00:29:20] - This or That (Trevor vs Nyah)

    [00:33:07] - Self-care and being present

    [00:36:19] - Strengths of the next generation of ODs

    [⁠⁠00:38:07⁠⁠] - Advice for optometry students

    [00:39:55] - Attracting and hiring new grads

    [00:42:02] - New technology and specialties in optometry

    [00:46:09] - Alternatives to cold start clinics

    [00:50:54] - Leveraging social media

    [00:53:08] - Core qualities of a good optometrist

    [00:55:32] - Nyah’s personal vision for her future

    Subscribe for the latest updates from Optometry Unleashed at ⁠www.optometryunleashed.ca/newsletter⁠.

    Mentioned in this episode:

    Follow Nyah on Instagram @nys.eyes – See Nyah’s journey as an optometry student. American Optometric Student Association – is a student-led organization committed to empowering students to thrive as doctors of optometry through educational experiences and tools for success. The Canadian Association of Optometry Students – enhances the learning experience, addresses professional issues, and fosters connections between students, optometrists, and alumni. Next Gen OD - information and resources for Canadian optometrists and affiliated eye care professionals at all career stages. Notability App - Notability is a comprehensive note-taking application and advanced annotation tool, catering to a diverse range of users for effective digital documentation. Quizlet App - an educational app providing a platform for users to create, share, and study digital flashcards, aiding in effective and customizable learning experiences. Eye Recommend - is a cooperative that supports a growing network of independent optometrists providing business resources, coaching and optical team development. Dr. Alexa Hecht on TikTok – Optometry doctor and social media influencer

    Subscribe for the latest updates from Optometry Unleashed at ⁠www.optometryunleashed.ca/newsletter⁠.

    Thank You to our Sponsor(s)

    ⁠⁠⁠HOYA Vision Canada⁠⁠⁠

    Enjoy the show? Please Follow, Like and Subscribe.

  • Episode 3: Dr. Howard Purcell – Pursuing Your Passion, Student Success, Maximizing AI & Shaping the Future of Optometry Through Education

    Episode 3: Dr. Howard Purcell – Pursuing Your Passion, Student Success, Maximizing AI & Shaping the Future of Optometry Through Education

    · Optometry Unleashed

    Dr. Howard Purcell, president of the New England College of Optometry (NECO), joins the conversation to discuss the importance of evolving with the changing world of optometry and building up future leaders. Plus, Dr. Purcell shares his journey from aspiring drummer to optometrist, advice to students entering the field, modernizing accessible education, personal wellness habits, and more.

    Timestamps

    [00:02:26] Dr. Howard Purcell’s Background

    [00:04:54] Career path from drummer to optometrist

    [00:09:16] Finding your passion

    [00:11:52] Keeping up with changes in optometry

    [00:18:37] Developing future leaders

    [00:22:25] Supporting student wellness

    [00:25:32] Expect great things

    [00:29:32] Learning from experiences at Johnson & Johnson and Essilor

    [00:35:57] Importance of residency programs.

    [00:39:39] Combining human and artificial intelligence

    [00:47:28] Staying in physical shape

    [00:52:00] Cheerios and funny quirks

    [00:53:18] ‘This or That’ lightning round

    [00:57:27] Making optometric education accessible

    [01:05:45] Appreciation for Canada’s optometry community

    Sign up to the Optometry Unleashed newsletter for exclusive news and the latest updates to the podcast. Sign up now.

    Mentioned in this episode:

    The Association of Schools and Colleges of Optometry (ASCO) - is an academic leadership organization committed to advancing optometric education and research to enhance the health and well-being of the public. Center for Academic and Professional Achievement - Optometry student support at NECO. Eye Opener Sessions - learn more about optometry from a practicing eye doctor. U.S. Department of Veterans Affairs – Optometry Residency Sponsored Pathways Program - optometry student debt relief.

    Subscribe for the latest updates from Optometry Unleashed at ⁠www.optometryunleashed.ca/newsletter⁠.

    Thank You to our Sponsor(s)

    ⁠⁠⁠HOYA Vision Canada⁠⁠⁠

    Enjoy the show? Please Follow, Like and Subscribe.

  • Episode 2: Dr. Mila Ioussifova - A Holistic Approach to Dry Eye, Tips to Improve Your Gut Health, and the Power of Specialties in Optometry

    Episode 2: Dr. Mila Ioussifova - A Holistic Approach to Dry Eye, Tips to Improve Your Gut Health, and the Power of Specialties in Optometry

    · Optometry Unleashed

    Dr. Trevor Miranda welcomes special guest Dr. Mila Ioussifova, owner of South Waterfront Eye Care in Portland, Oregon. Dr. Ioussifova is known for her expertise in holistic eye care and her dedication to treating the whole person. In this conversation, they discuss the connection between diet and dry eye disease, tips for improving gut health, aesthetics services, balancing self-care with work and family, and more.

    Timestamps

    [00:05:07] - Patient advocacy and prioritizing patient care

    [00:06:27] - Journey into optometry

    [00:10:49] - Understanding nutrition and lifestyle

    [00:15:37] - Gut health affects overall wellbeing

    [00:20:33] - Take the garbage out - how to improve gut health

    [00:23:05] - Eye Thrive Wellness

    [00:25:43] - Address the underlying causes of dry eye

    [00:29:53] - Dry eye nutrition program

    [00:31:46] - Panretinal Photocoagulation Laser (PRP) treatment

    [00:35:30] - Aesthetic treatments

    [00:39:27] - Training students in business and nutrition

    [00:41:35] - Balancing work and life

    [00:45:17] - Fitness routine

    [00:48:04] - ‘This or That’ lightning round

    [00:50:44] - Personal and professional life on social media

    [00:53:49] - Advice for students

    [00:57:24] - What's next for Dr. Mila Ioussifova - Dry Eye Summit

    Subscribe for the latest updates from Optometry Unleashed at ⁠www.optometryunleashed.ca/newsletter⁠.

    Mentioned in this episode:

    Instagram: @eyedoctormila Independent Optometry Practice: ⁠South Waterfront Eye Care⁠ Website: Eye Thrive Wellness⁠ - A step-by-step nutrition guide to improve tear production, stability, and resilience. Event: ⁠Dry Eye Summit⁠ - Canada’s Premiere Dry Eye Meeting 10+ Hours of COPE approved CE* Equipment: OptiLight⁠ - IPL FDA-approved for the management of dry eye disease due to MGD.

    Subscribe for the latest updates from Optometry Unleashed at ⁠www.optometryunleashed.ca/newsletter⁠.

    Thank You to our Sponsor(s)

    ⁠⁠⁠HOYA Vision Canada⁠⁠⁠

    Enjoy the show? Please Follow, Like and Subscribe.

  • Episode 1: Simon T. Bailey - How to Find Your Purpose, Identify Effective Leadership Strategies for Optometry Owners, and Create Connections to Supercharge Your Life.

    Episode 1: Simon T. Bailey - How to Find Your Purpose, Identify Effective Leadership Strategies for Optometry Owners, and Create Connections to Supercharge Your Life.

    · Optometry Unleashed

    In this first episode of Optometry Unleashed, Dr. Trevor Miranda sits down with Simon T. Bailey, renowned speaker, success coach, best-selling author, entrepreneur and philanthropist.

    Together, they take a deep dive into the key strategies and attitudes you need to be successful in today’s business world. Their conversation explores how to find fulfilment through lifelong growth, building a people-centred work culture, the power of being present, learning from failure, and more.

    About the Host: Dr. Trevor Miranda

    Dr. Trevor Miranda is a seasoned optometrist raised in Simcoe, Ontario, and graduated from the University of Waterloo with his Doctorate of Optometry in 1995. He's an optometry owner with five practices along the coast of British Columbia, Canada. Dr. Miranda was named Optometrist of the Year by the British Columbia Association of Optometrists in March 2015.

    Timestamps

    [00:09:29] - Finding your purpose

    [00:15:31] - Quality of thoughts determines the quality of life

    [00:16:24] - Harness thoughts, create positive momentum

    [00:22:06] - Trust your intuition, value people

    [00:27:59] - Tap into talent, nurture growth

    [00:38:11] - Take ownership of your growth

    [00:39:26] - Building a positive workplace culture

    [00:44:40] - Connect and be present

    [00:55:11] Encourage failure, learn from mistakes

    Sign up to the Optometry Unleashed newsletter for exclusive news and the latest updates to the podcast. Sign up now.


    Show Notes

    Learn more about Simon T. Bailey Book: Ignite the Power of Women in Your Life: A Guide for Men Book: Release Your Brilliance: 4 Steps to Transforming Your Life and Revealing Your Genius to the World Research: Explanatory Style as a Predictor of Productivity and Quitting Among Life Insurance Sales Agents Article: The Mood of the World Research: Dr. Fred Luskin - is the director of the Stanford University Forgiveness Projects, a senior consultant in health promotion at Stanford University, and a professor at the Institute for Transpersonal Psychology, as well as an affiliate faculty member of the Greater Good Science Center. Research: Dr. Maria Muzik - Associate Professor, University of Michigan Department of Psychiatry and Department of Obstetrics and Gynecology, Co-Director, Women and Infants Mental Health Program (WIMHP), Co-Director, Zero to Thrive

    Subscribe for the latest updates from Optometry Unleashed at ⁠www.optometryunleashed.ca/newsletter⁠.

    Thank You to our Sponsor(s)

    ⁠⁠⁠HOYA Vision Canada⁠⁠⁠

    Enjoy the show? Please Follow, Like and Subscribe.