Episoder
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Fragrance and fashion legend Narciso Rodriguez joins me in the Perfume Room this week!!!! (REQUIRED LISTENING.)
Two-time recipient of the CFDA Womenswear Designer of the Year as well as the Lifetime Achievement Award AND recipient of 2003 TFA Best New Fragrance Award (for For Her) (among many others), Narciso has received the highest honors for his contributions in both industries. He is able to capture important moments in time in ways that transcend it. Some of his most seminal creations include Carolyn Bessette Kennedy's wedding gown, Michelle Obama's 2008 Election Night dress, and in fragrance, For Her, which is largely credited with modernizing musk for the 21st century.
Today we chat about everything from how he cultivated his own signature (and what that signature is), to how his fashion and fragrance sensibilities are one in the same, his special friendship with CBK and what the media has gotten right and wrong,some never-before-told behind-the-scenes stories surrounding the creation of Narciso Rodriguez fragrances, and of course, what lies ahead.
Ed. Note: I'M STILL NOT OVER THIS EPISODE!!
FOLLOW: @narciso_rodriguez
FRAGS MENTIONED:
Capucci Pour Homme, Lagerfeld For Men, Narciso Rodriguez For Her, JPG Le Male, Narciso Rodriguez Poudree, Egyptian musk oil, Jovan Musk, Narciso Rodriguez: Pure Musc, Essence, Musc Noir
SOTD: Voyage D'Hermes
SCENT STYLING STELE (Aug 2): linktr.ee/emmavern
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Husband-and-wife duo Isaac Lekach and Lillian Shalom have spent the past few years developing fragrances for other brands. With El Morocco Perfumery, it's finally their turn.
In an attempt to recreate the magic of cafe society (and the legendary club for which the brand is named), the pair approached this project like archivists, collecting every handkerchief, matchbook, and photo they could get their hands on. What began as a mission to be historically accurate became a reimagining of what fragrance bottle and packaging design could be.
FRAGS MENTIONED:
El Morocco Perfumery: Gala, Highball for Lucius B; Escentric Molecules Molecule 01, Animale Animale, Mugler Angel for Men, Stork Club, El Morocco Perfumery: 154, Gala, Highball for Lucius B, Lulu’s Back in Town, Two Cigarettes in the Dark
SOTD: Future Society Rain Tea
BOOK A SCENT CONSULT W ME: linktr.ee/emmavern
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Manglende episoder?
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Decorated MANE Senior Perfume Mathilde Bijaoui, and veteran evaluation exec Lauren Shyman are in the Perfume Room this week!
How do perfumers and evaluators work together behind the scenes to create the juice we smell in our most cherished perfume bottles?
Enjoy this an intimate (and fun!) look at the professional and personal relationship between a high-level perfumer and evaluator.
FOLLOW: @mane_1871_ @mathilde.bijaoui.perfumer @thelaurshy
GET TIX TO SMELLS LIKE LOVE! linktr.ee/emmavern
SOTD: Aedes de Venustas Signature
FRAGS MENTIONED:
Bond No. 9 Madison Ave., Bath & Body Works Whipped Coconut Milkshake, Penhaligon’s Lily and Spice, Jo Malone Poppy & Barley, Snif 2%, Byredo Bal d’Afrique, Glossier You, Jo Malone Yuja/Yuzu Zest Cologne, L’Artisan Mure et Musc, Snif Crumb Couture, Jo Malone English Fields Collection (Primrose & Rye), Mugler Alien, Giorgio, Carolina Herrera Good Girl, YSL Opium, Mugler Angel, Narciso For Her, BR540, Chanel Egoiste, CK Eternity, Davidoff Cool Water, Cacharel Anais Anais, Giorgio, Opium, Aromatics Elixir, Elizabeth Taylor White Diamonds, Dana Canoe, Victoria's Secret Vanilla Lace, Eau de Bonpoint, Mure et Musc, Dior Eau Sauvage, Rochas Eau de Rochas, Hermes Caleche, Chanel No. 19, Paul Sebastian Design, Gap Dream, Heaven; DK Cashmere Mist, CKOne, Drakkar Noir, ELdO Like This
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Sebastian Jara is not new to this [fragrance content]; he's true this. Since 2012, he's been creating videos, and today his YT channel boasts over 335K subscribers. Now he's onto the next venture. After years of attending perfume trade shows all over the world, Sebastian has created his own and it's called ScentFEST. And the inaugural show is happening in just 3 weeks in SF! (June 26-28, 2026)
We chat all about what can you expect at the show, highlights from his 6000-bottle personal collection, the evolution of fragrance content over the last decade, and all the roads that led him here!
FOLLOW: @theperfumeguy (on all channels)
~PERFUME ROOM WEST COAST TOUR OF LOVE!~
linktr.ee/emmavern
Stop 1 ~ LA: Smells Like Love (June 20) NOW CASTING!
Stop 2 ~ Monterey: WPC (June 22-25)
Stop 3 ~ SF: ScentFEST (June 26-28)
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SOTD: Parfums MDCI Un Coeur en Mai (get 10% off code: perfumeroom)
FRAGS MENTIONED:
Angelos Créations Olfactives Soma Panorama, EM Molecule 01, Alrehab Choco Musk, YSL Rive Gauche, Madame Rochas, YSL Opium, Polo Green, Caron Pour Un Homme, Pierre Cardin, Guy Laroche Drakkar Noir, Chrome Azzaro, JPG Le Male, D&G Pour Homme, Jo Malone: Orange Blossom, Vetyver, Black Vetyver Cafe, Blue Agave & Cacao, Lime Basil & Mandarin, Pomegranate Noir, Wild Fig & Cassis; Mugler A*Men, Cologne; Penhaligon’s, Annick Goutal, Mugler Angel, Sarah Baker Jungle Jezebel, Massimo Dutti White Evening, Jusbox Fifty Four, BLNDGRPHY Vanilla Mudslide, Trudon 45°, Sarah Baker VaVa Vanilla, Dusita Light of Bangkok, Pesad Orris Cocoon, Dior Homme (orig.), Hugo Boss Bottled Absolu, Le Male Elixir, Loumari Radanfor, JPG Le Male, Guerlain Guerlinade, Jean-Louis Scherrer, Lancome Magie Noire, Hermes Eau d’Orange Verte, Eau de Gucci, Carine Roitfeld Carine, Houbigant Fougère Royale (1884), Coty Ambre Antique (1904), Chanel No. 5 (1921), Guerlain Mitsouko (1919), Caron Tabac Blond (1919), Molinard Habinita (1924), kyphi from ancient Egypt
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Stop. what. you're. doing. DOMINIQUE ROPION IS IN THE PERFUME ROOM TODAY.
FRAGS MENTIONED:
Frederic Malle: Carnal Flower, Portrait of a Lady, Geranium Pour Monsieur; Mugler Alien, Lancome La Vie Est Belle, Givenchy L’Interdit, Frederic Malle Portrait of a Lady, Givenchy Ysatis, Aphorismes Innocent Tuberose, Frederic Malle Carnal Flower, Aphorismes A Rose is a Rose, Frederic Malle Portrait of a Lady
linktr.ee/emmavern
WEST COAST TOUR OF LOVE:
LA: Smells Like Love (6/20)
Monterey: World Perfumery Congress (6/22-25)
SF: ScentFEST (6/26-28)
SINGLE? APPLY TO BE A DATER!
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World-renowned expert on the psychological science of smell, neuroscientist Dr. Rachel Herz is in the Perfume Room this week!
Bookmark this episode; you'll want to come back to it!
Why are you attracted to the way certain people smell and what role does scent really play in attraction? Is your partner's perfume hiding potential red flags?! What can you to improve your sense of smell (especially after smell loss), and how can you use smell to make healthier food choices? Plus, is climate change messing up our noses? AND SO MUCH MORE!!!!
www.rachelherz.com
DR. HERZ'S BOOKS:
Why You Eat What You Eat
The Scent of Desire
That's Disgusting
FRAGS MENTIONED:
Lise Watier Neiges, Cacharel Anais Anais, F. Millot Crêpe de Chine, Chanel No. 5
!!!ROSE SMELL CLUB!!! rosesmellclub.eventbrite.com
MY SOTD: D'ORSAY Vouloir Etre Ailleurs CG ('perfumeroom' for 10% off)
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What do Tom Ford Ombre Leather, Narciso Rodriguez Pure Musc, Valentino Donna, Jimmy Choo I Want Choo, and Jean Paul Gaultier La Belle all have in common? All were created by multi-award-winning Givaudan Senior Perfumer Sonia Constant.
In addition to her illustrious client repertoire, Sonia is the creator of her own brand, Ella K—a brand that inspired by bold women that chronicles Sonia's personal adventures and travels.
FRAGS MENTIONED:
Ella K Myrrhe K, Tom Ford Ombre Leather, Narciso Rodriguez: Musc Noir, Pure Musc; Ella K Musc K, Narciso Rodriguez Pure Musc Blanc, Liquides Imaginaires Dom Rosa, Ella K: Ambre K, Orchid K; Marc Jacobs Daisy Wild, Guerlain Agua Allegoria Tiare Mimosa, Ella K: Ghibli, Reflet Sur L'Okavagno; Daisy Wild, Jimmy Choo I want Choo, Ella K Memoire de Daisen In, Allons Voir, Van Cleef First Premier Bouquet, Valentino Donna, Dom Rosa, Mugler Angel Nova, Ella K: Ghibli, Camelia K; Ombre Leather, Pure Musc, Dom Rosa, Myrrhe K
FOLLOW SONIA: @constantsoniaperfumer @ellakparfumsparis
SHOP: luckyscent.com (code: perfumeroom for 10% off)
SCENT STYLING @ STELE: stele.shop/emma
FOLLOW perfumeroom.substack.com FOR SMELL CLUB UPDATES!
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PERFUME ROOM CANON ALERT!
Givaudan Master Perfumer Calice Becker is shaping the future of perfumery at every level.
Not only have her iconic creations like Tommy Girl, J'Adore Dior, Love Don't Be Shy, and Velvet Orchid (to name just a few) come to define entire decades of perfume, but she also serves as the Director of the Givaudan Perfumery School, handpicking the next generation of perfumers and training them through an entirely new method—one she developed herself.
As President of the ISPC, Calice also spearheaded the creation of a formal charter and accreditation system to standardize what it takes to call oneself a Perfumer-Creator™.
FRAGS MENTIONED:
Serge Lutens La Myrrhe, Marc Jacobs Lola, Tommy Hilfiger Tommy Girl, J’Adore Dior, Estée Lauder Pleasures, Mugler Angel, Tommy Girl, Essential Parfums The Musc, Kilian Love Don't Be Shy, Lola, Arquiste Almond Suede, Balmain: Monsieur Balmain, Vent Vert; Robert Piguet Bandit, Fracas; MFK Baccarat Rouge 540, Chanel No. 19, Tom Ford Black Orchid, Narciso Rodriguez Essence, Love Don't Be Shy
SOTD: Les Cocottes de Paris Melle Cleo
BOOK A SCENT STYLING SESSION: www.stele.shop/emma
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In just one year since launch, Param Sara, a new niche Indian perfume brand on the scene, has already won numerous prestigious accolades. And it all began when Founder Ankita Gill noticed a common theme in perfumery: non-Indian and non-Asian brands were telling Indian and Asian stories.
Determined to reclaim and retell these stories through her own memories and experiences, Ankita pivoted careers, signed up for perfumery school, and just a few years later leads an award-winning perfume brand with fragrances created by some of the world's best (and she calls it, 'culturally-fluid') perfumers.
FOLLOW: @paramsaraofficial
FRAGS MENTIONED:
Param Sara The Mandala, Davidoff Coolwater, JK Helene Curtis Park Avenue, Param Sara: The Kama, The Nirvana, The Bodhi, The Naga, The Nagi
SMELL CLUB, SCENT STYLING & MORE: linktr.ee/emmavern
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A Part-Time Assistant Professor at The New School, FIT, and Marymount Manhattan whose work centers on French food and identity, perfume, and (French) language instruction, as well as an instructor at the Fragrance Alliance, Daisy Bow interrogates fragrance from a critical, cultural, and academic lens.
Today we discuss the colonial roots behind gourmands, the case for the 'basic bitch' perfume, why reformulations are your friends, defining 'sexy' scents, and the notion of cultural appropriation in the age of globalization and transculturation.
FRAGS MENTIONED:
Celine: Dans Paris, Saint Germain des Pres; Matiere Premiere Parisian Musc, ELOREA Bae Frais, Caron, Gap Dream, CK be, Dior Dune, Chanel No. 5, Debbie Gibson Electric Youth, Mugler: Angel, Alien; EM Molecule 01, Marc Jacobs EDP, Michael Kors, Frederic Malle Outrageous, d’Annam Pho Breakfast, ELOREA, J Scent, Arquiste, Ella K, BBW Warm Vanilla Sugar, Demeter: Jelly Donut, Baby Powder; Pure Instinct, Frederic Malle Saint des Saints
FOLLOW DAISY: @je_suis_daisyb
TAKE HER COURSE: fragrancealliancenetwork.com/products/perfume-history-y2k
BOOK A SCENT STYLING SESSION WITH ME: stele.nyc/emma
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All perfumes go to heaven.
Heaven = the Fragrance Vault in Lake Tahoe.
Jana Menard is the owner of Fragrance Vault, a one-of-a-kind perfume store in Lake Tahoe that carries niche, commercial, and incredibly hard-to-find, rare vintage perfumes (so like... everything).
Today we chat about her store, how she sources and authenticates vintage, the most precious and rare gems in her collection, and her disciplined and benevolent philosophy around collecting.
SHOP: fragrancevault.net | FOLLOW: @fragrance.vault
DISCOUNT!! perfumeroom10 for 10% off Fragrance Vault until April 30, 2026.
SOTD: Sana Jardin Vanilla Nomad
FRAGS MENTIONED:
Balenciaga B. Skin, L’Interdit, Caron Infini, YSL Y, Catherine Deneuve Deneuve, Jorum Studio Elegy, Darren Alan Songe à Fleurs, ERIS Belle du Jour, BR540, Dior Sauvage EDT, Darren Alan Sea Fever, D&G Light Blue, Indult Manakara, Avon: Sweet Honesty, Lily of the Valley; Revlon Ciara, DVF Tatiana, Estée Lauder Youth Dew, Guerlain Shalimar, Chanel No 5, Ralph Lauren Lauren, YSL Paris, Maxim's de Paris, Payot Pavlova, Salvador Dali Laguna, YSL Kouros, Frederic Malle Portrait of a Lady, Initio Atomic Rose, Davidoff Cool Water, Ralph Lauren Polo, Robert Piguet Bandit, Guerlain Shalimar, Annick Goutal, Perfumer’s Workshop, Etat Libre d’Orange, L’Artisan, Shiseido Nombre Noir Pure Parfum, Beaufort Acrasia, Chanel No. 46, Femme Rochas, Prince Matchabelli: Wind Song, Queen of Georgia; Guerlain: Mitsouko, L'Heure Bleue, Shalimar; Mary Kay, Amway, Miss Dior, Nina Ricci L’Air du Temps, Victoria's Secret Rapture, Mugler Angel, Viktor & Rolf FlowerBomb, Rogue Perfumery, Les Indemodables Musc des Sables
JANA IN ALLURE!
BOOK AN IN-PERSON SCENT CONSULT WITH ME! stele.shop/emma
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Perfumes sold in Ace Hardware AND LuckyScent?? Get you a perfumer who can do both.
That's George Tedder: an IFF perfumer who specializes in home care. If you've ever wondered who's really scenting your toilet bowl cleaner (and how!), this one's for you.
MY SOTD: ERIS Parfums Mother's Milk (code: PERFUMEROOM for 10% off)
FRAGS MENTIONED:
Hermès Terre d’Hermès, Downy Calm, Downy Unstoppables Unlimited Collection, Buff City Soap Scent Boosters, BBW Fragrance Boosters, Downy Blends Toasted Vanilla, Baccarat Rouge 540, Carolina Hererra Good Girl, Paco Rabanne Invictus, BBW Sun-drenched Linen, Clean House Vibes, IFF Sinfonide, Viktor & Rolf Spicebomb, A&F Fierce, Atelier Cologne Orange Sanguine, Dior Eau Sauvage, Diptyque: Oud Palao, Feu de Bois, Choisya, Narguilé; Dior Homme, Hermès Terre d’Hermès
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Comedian, writer, and Accidental PerfumeTok King™ Brian Park is in the Perfume Room today! You likely know him from his viral TikTok series where he satirizes 'taste bros' who use consumerism in lieu of developing a personality.
Vids of his like 'POV: you're on a date with a guy who has Aesop soap in his bathroom' have garnered millions of views and have platformed him to an entirely unexpected corner of the Internet - PerfumeTok.
Today we chat about the persona, who inspired it, what he's actually wearing off screen, and the woes and joys that come with the territory of being deeply entrenched in an Internet niche.
FOLLOW BRIAN: @itsbrianpark @middlebrowpod
SOTD: Commes des Garcons Sticky Cake
SMELL CLUB: ylan.eventbrite.com
BOOK A PRIVATE STYLING SESSION WITH ME @ STELE: stele.nyc/emma (MARCH 22 OR 27!)
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Thank you to our sponsor: Commodity!
SHOP THE ARCHIVES!
https://commodityfragrances.com/products/archive-collection-discovery-kit
15% OFF: code PERFUMEROOM15 now-March 17
(valid for all orders $35+)
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FRAGS MENTIONED:
CdG Sticky Cake, Diesel Plus Plus Feminine, Astrophil Paris Cheri, Universal Flowering: Poems One Through Twelve, Saffron Flour; Arquiste Almond Suede, Marissa Zappas Pink Bedroom, Perfumer H Ink, CdG Blackpepper, Bleu de Chanel, YSL Babycat, Le Labo: Another 13, The Matcha 26; Toskovat Inexcusable Evil, Le Labo Gaiac 10, Escentric Molecules: M01, M01 + Iris, M01 + Champaca; Le Père par Blaise Mautin, Creed Aventus Absolu, Penhaligon's Halfeti, Nasomatto Black Afgano
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[PERFUME ROOM - RE-SPRITZ - original air date 5/14/24] Today’s episode is a masterclass! Fragrance legend, author, historian, taxonomist and Perfume Room fan-favorite Michael Edwards is back (!!), this time to chat about his newest book, “American Legends: The Evolution of American Fragrances.”
What makes a perfume *American* in style and who are the quintessential American perfumes? What makes them legendary? What did they inspire? What does the future of perfumery look like? All that & more in this week's ep!
SOTD: Quartana Beaut'Air
FRAGS MENTIONED:
Dior: Diorella, Eau Sauvage; Halston, Jovan Musk, CK One, Antonia’s Flowers, Elizabeth Taylor Passion, Revlon: Charlie, That Man; Estee Lauder Estee, Beautiful; Hermes Caleche, Rochas Madame Rochas, Dior Dioressence, Rochas Femme, Dior Diorella, Ralph Lauren Lauren, Guy Laroche Fidji, Norell, CK Obsession, Estee Lauder Youth Dew, Dior Poison, YSL Opium, Tuvache Jungle Gardenia, Coty Vanilla Fields, Jovan Musk, Youth Dew, Norell, Estee, Annick Goutal, L’Artisan Parfumeur, Beautiful, Diorella, Evyan White Shoulders, Robert Piguet Fracas, 4711, Roger & Gallet Jean Marie Farina Eau de Cologne, Guerlain Eau de Cologne Imperiale, Dior Eau Sauvage, Jo Malone Lime Basil & Mandarin, Elizabeth Arden Blue Grass, Old Spice, White Shoulders, Youth Dew, Carven (mistifier), Brut, Rochas Moustache, Caron Pour un Homme, Aramis, Estee, Norell, Jovan Musk, Charlie, Halston, Giorgio, Beautiful, Passion, Ck One, Chanel No. 5, Le Labo Santal 33, Baccarat Rouge 540, CK Eternity
LISTEN TO MICHAEL’S FIRST EPISODE (ep. 76)
ORDER AMERICAN LEGENDS: https://www.fragrancesoftheworld.com/AmericanLegends
*****
Thank you to our sponsor: Commodity!
SHOP THE ARCHIVES!
https://commodityfragrances.com/products/archive-collection-discovery-kit
15% OFF: code PERFUMEROOM15 now-March 17
(valid for all orders $35+)
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Audrey Robinovitz is a fragrance writer, critic, Diptyque shop girl, and honestly, a perfume obsessive who matches my freak.
Today we chat about everything from the difference between Olivier Pescheux's Diptyque and Olivia Giacobetti's, to the role scent plays in various religions, to our collective breaking point with fantasy accords (and so much more)! ENJOY.
FOLLOW AUDREY: @foldyrhands
SUBSTACK: eatyourlipstick.substack.com
FRAGS MENTIONED:
Maison Margiela Lipstick On, Guerlain Insolence, L’Artisan Passage D’Enfer, Rundholz Feb 14 1912, Parfum Prissana Ma Nishtana, Dior Poison, Le Labo Santal 33, Glossier You, Diptyque Fleur de Peau, Essential Faith, Nemat Amber, Guerlain L’Heure Bleue, Mugler Angel, Diptyque: Orpheon EDP, Benjoin Boheme, Fleur de Peau, Vetyverio, Tempo, Philosykos; Frederic Malle En Passant, L’Artisan: Tea for Two, Premier Figuier; Dior Diorissimo, PHLUR Father Figure, Clue Perfumery Dandelion Butter, D.S. & Durga Debaser, Diptyque: Orpheon EDT, Kyoto, Philosykos EDT, Volutes, Chergui, L’Eau Trois; Clue Perfumery With a Candlestick, Comme des Garcons 2011, Penhaligon’s Endymion, Le Labo Santal 33, Jorum Studio: Firewater, Pony Boy, Gorseland; IUNX Talc
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Thank you to our sponsor: Commodity!
SHOP THE ARCHIVES!
https://commodityfragrances.com/products/archive-collection-discovery-kit
15% OFF: code PERFUMEROOM15 now-March 17
(valid for all orders $35+)
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Launched in 2024, BRUME ORPIN is a niche fragrance brand putting sustainability at the forefront of EVERYTHING they create. Every aspect of the perfume, from the outermost packaging down the juice has been painstakingly designed to be biodegradable—to the point that the BRUME ORPIN has restricted its palette to just 50 materials. Yes, only 50.
It's a perfect example of of creativity born from boundary. Today, Founder Tiphaine Cogez-Cousseau shares that story.
FRAGS MENTIONED:
BRUME ORPIN: Odenui Extrait, Odenui, Oratoa, Dara, Theor, Leau; Balmain Ambre Gris, Guerlain Jardins de Bagatelle; BRUME ORPIN Odosman, Villa Odosman, Oratoa
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Thank you to our sponsor: Commodity!
SHOP THE ARCHIVES!
https://commodityfragrances.com/products/archive-collection-discovery-kit
15% OFF: code PERFUMEROOM15 now-March 17
(valid for all orders $35+)
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HAPPY 200 TO US! Almost one whole year later, enjoy this truncated live recording of the magic that is: SMELLS LIKE LOVE ~ the only dating show where the nose does the picking!
With special presentation by dsm-firmenich's Justin Welch.
APPLY TO BE A DATER &/OR GET SMELLS LIKE LOVE TIX HERE: linktr.ee/emmavern
& use code 'perfume' for $20 tickets!!!
V-DAY 9:30P @ CAVEAT - SEE U THERE!
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MY TOP 20 FAVE LAUNCHES/DISCOVERIES OF 2025!!!
with highly requested/repeat award show co-host: my mom, Karen!
(Most of these shouldn't surprise you because I have been talking about them all year.)
FOR TIX TO SMELLS LIKE LOVE/TO APPLY TO BE A DATER: linktr.ee/emmavern
FRAGS MENTIONED:
Courreges Hyper Musc, EM Molecule 01 + Iris, Nobile 1942 Il Colore del Vento, Roja Isola Blu, Ex Nihilo Spiky Muse, Lancôme La Vie Est Belle L’Elixir, La Vie Est Belle; Giardini di Toscano Celeste, Hilde Soliani Fraaagola Saalaaata, Meo Fusciuni Viole Nere, Ibrahim Fuhaid Orrisilla, Cartier La Panthere (Les Gouttes de Parfum), Param Sara The Mandala, Anti: Rosa Antiqua, Duke’s Carpet;Thom Browne Vetyver & Brut, Vyrao Georgette, Voyager Flashbulb, Villa Erbatium Mossy Glen, Harlem Candle Co. Eartha, Le Pere, Fzotic Deixis, Spoturno 1921
(NOTE - there were many other frags I loved that for interest of time and/or sourcing issues, didn't make this episode! As in years prior, if could do a top 50, I absolutely would!)
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In 2018, Sy Truong began studying (and teaching himself) perfumery. Six years later, he's the recipient of an Art & Olfaction Award, the founder and perfumer behind the internationally-celebrated brand Sylhouette Parfums, the perfumer of record for TOOUCH perfumes, and is shaping the emerging landscape of Vietnamese niche perfumery.
Today, we chat about the perfume book that changed his entire life, his quest to embody his art, his self-image and how it shapes his style and aesthetic, and Sy shares the driving force behind all he does (in my words, not his) that we could all do a bit more of in 2026: ~LET UR HATERS BE UR MOTIVATORS!~
linktr.ee/emmavern
GET SMELLS LIKE LOVE TIX!
SINGLE NEW YORKERS CLICK HERE!
JAN SMELL CLUB TIX: coming v soon!!
FRAGS MENTIONED:
Amouage Jubilation 40 (SOTD), Stora Skuggan Azalai, Sylhouette: Poème Noire, Molotov Cocktail; Mugler Alien, Coco Chanel, Toouch: Smoky Graze, Heritage Nuzzle; Serge Lutens Santal Majuscule, ONE DAY
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MARLOU perfumes smell like LIFE—aromas of existence shared across human, fauna, and flora. They’re Dirty. They’re Clean. They’re tender. They’re coarse. And it’s this very proximity to reality that draws its critics and fans alike.
Founder Briac Frocrain welcomes all reactions and through his perfumes, invites and challenges us to reflect—what do we [humans] smell like? Is that dirty? Is ‘dirty’ bad? What is the function of perfume? What do we consider beautiful? And WHY. WHY. WHY.
SOTD: El Morocco Highball for Lucius B.
FRAGS MENTIONED:
Marlou: Carnicure, Ambilux, Heliodose, Doliphor, Poudrextase
SAVE 10% on Marlou purchases on luckyscent.com with code: 'perfumeroom'
FOR PERFUME ROOM DISCOUNTS, UPCOMING EVENTS, AND OTHER FUN HAPPENINGS: https://linktr.ee/emmavern
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