Episodes
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Did you know a creator just broke YouTube's all-time concurrent viewership record?
Today we explore the massive creator economy intersections happening at the 2026 World Cup, including CazéTV's record-shattering live streams. We also cover the latest platform updates, including Instagram's new "Your Algorithm" feature and WhatsApp handles. Finally, Sam Gutelle from Tubefilter joins to discuss the launch of the new Mister Rogers YouTube channel and why his slow-paced, emotional content is the exact opposite of today's typical high-retention tactics.
What you'll learn:
-- How traditional media is partnering with creators for live sports.
-- Why platforms are suddenly giving users more algorithm control.
-- The strategy behind putting Mister Rogers on YouTube Shorts.
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
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In this episode, Josh and Lauren break down the heat, the hype, and the massive industry shifts happening at the 73rd Cannes Lions International Festival of Creativity. We explore how Hollywood views the creator space, why restrictive brand briefs are officially dead, and the new tools creators need to know about.
What you’ll learn:
-- Why brands like PepsiCo are shifting resources to influencer management and open-ended briefs.
-- The critical difference between creators, influencers, and personalities.
-- Why comparing YouTube views to Nielsen television ratings is a massive mistake.
-- How Facebook’s reimagined Creator Studio is using AI to separate business and creator tools.
00:00 Introduction & Cannes Heat
02:02 Is Cannes a Corporate Boondoggle?
05:31 The Rise of the Creator Track
08:12 PepsiCo's Creator Strategy Shift
12:26 Tubefilter & Comscore Roundtable
12:58 Creators vs. Influencers vs. Personalities
16:36 YouTube Views vs. Nielsen Ratings
22:31 Facebook Creator Studio Returns
26:48 Hot Ones Spinoff on Netflix
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
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Missing episodes?
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Lauren and Josh sit down with Billy Parks, EVP and Head of Fox Creator Studios, to discuss their massive new creator partnerships.
Then, we head to France with Ed Davidson, Chief Growth Officer at Cannes Lions, to explore how the festival is treating creators as serious business leaders.
Plus, a breakdown of Fox's massive $22 billion proposed acquisition of Roku.
00:00 Welcome to Creator Upload
01:28 Interview: Billy Parks, Head of Fox Creator Studios
02:50 Why Fox is Financing Creator IP
07:58 The First Slate of Partnered Creators
15:05 The Fox Competitive Advantage
18:22 The Business Model: Splitting IP
23:40 Interview: Ed Davidson, Cannes Lions
25:40 Cannes Creator Beach and Secret Suppers
30:05 How Brands are Going Deeper with Creators
38:32 Fox's $22 Billion Proposal to Buy Roku
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
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YouTube is bringing back DMs, and it could completely rewrite how the algorithm pushes your content. Plus, Accenture's massive acquisition of the Whalar influencer agency to CAA's newly formed $250M fund for creator-led businesses, and Hollywood's sudden embrace of TikTok-style short-form series highlighted by a new partnership with the Sundance Institute.
00:00 The Power of Video Clipping
04:36 YouTube Brings Back DMs
07:04 Is YouTube a Social Network?
08:00 How DMs Drive the Algorithm
10:20 TikTok Partners With Sundance
12:38 Hollywood Embraces Vertical Dramas
15:46 Accenture Acquires Whalar Agency
18:38 CAA Launches $250M Creator Fund
19:56 The Social Reckoning Trailer
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
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Today, we hear from Robert Kaliati, President of Hammer Media, about the highly successful launch of Hammer Elite on Uscreen. We discuss the mechanics of moving massive audiences off YouTube, the incredible difference in revenue splits (from YouTube's 30% cut to Uscreen's 5-7%), and why user retention is the ultimate metric for creator businesses. Plus, we dive into Lauren's trip to the Congressional Creators Caucus, Markiplier's self-distribution strategy for Iron Lung, and Jay Shetty's massive $100M Spotify and Netflix deal.
00:00 Introduction
01:10 The Congressional Creators Caucus
07:33 Creator Economy GDP Impact
10:14 Markiplier's Iron Lung Strategy
13:28 Creator Horror Movies Hit Theaters
18:53 Interview: Robert Kaliati
20:07 Inside the Caleb Hammer Empire
24:06 Moving Superfans Off YouTube
28:16 Building a Successful Membership Offer
30:37 Obsessing Over Retention Metrics
32:36 YouTube vs. Uscreen Revenue Splits
34:57 Is KSI Leaving the Sidemen?
36:45 Jay Shetty’s $100M Podcast Deal
38:40 Final Thoughts & Sign-Off
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
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Today: Lauren and Josh break down the latest news from Google I/O and what it means for your content. We dive into the history of ContentID, how YouTube is handling deepfakes with its new likeness detection tool, and X's AI-powered push to match creators with brands. Plus, we discuss Tom Brady's move to YouTube and Duolingo's crazy new focus module.
00:00 Welcome to Creator Upload
01:59 Viacom's massive 2007 YouTube lawsuit
03:11 The birth of Content ID
06:23 Gemini Omni comes to YouTube Shorts
07:33 YouTube's new AI likeness detection
13:28 X enters the creator marketplace era
14:28 How Creator Connect uses AI
16:23 Meta's Threads catching up to X
19:27 Duolingo locks you out of apps
22:18 Tom Brady's new YouTube trivia show
23:54 Why athletes thrive on YouTube
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
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In this episode, Josh gives us an inside look from the David Geffen Theater at Lincoln Center after attending YouTube Brandcast. We discuss how YouTube is packaging creator-led shows for legacy advertisers , new shopping features on connected TVs , and the fighting spirit of YouTube executives taking aim at other platforms.
What you'll learn:
-- Household name advertisers grew their creator sponsorships by 189% in 2025.
-- YouTube is packaging upfront shows for creators like Alex Cooper and Dude Perfect.
-- A new ad product allows viewers to buy items in two clicks via Google Pay on connected TVs.
-- LTK announced a new creator program for social commerce with Target.
00:00 Welcome to Creator Upload
00:42 Gospel Stats in the Wall Street Journal
04:13 YouTube BrandCast at Lincoln Center
07:53 Packaging creator shows for legacy advertisers
11:24 New creator shows coming to YouTube
15:44 YouTube executives adopt a fighting attitude
17:54 Why you can't optimize into desire
19:28 Two-click shopping on connected TVs
21:01 Target and LTK social commerce partnership
22:28 Mental health benefits of leaving Instagram
22:45 TikTok Go travel booking program
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
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Does Meta's new age verification work? Is Instagram really banning meme accounts?
Lauren is joined by ICYMI's Lia Haberman to discuss her takeaways from the Scalable Summit, Meta's new AI teen surveillance, and the truth about the meme account crackdown.
Plus, Josh sits down with Sophia Kianni, founder of Climate Cardinals and Phia, to talk about leveraging AI, scaling businesses as a Gen Z founder, and her podcast, The Burnouts.
What you’ll learn:
-- Inside TikTok's 100M view micro-drama collaboration with Issa Rae.
-- What Instagram's "unoriginal content" update actually means for creators.
-- How Sophia Kianni raised $40M and built her AI tech stack.
-- The top creator economy conferences to attend this year.
00:00 Intro & Meet Lia Haberman
01:31 Scalable Summit Takeaways
03:52 TikTok's 100M View Micro-Drama
07:45 The Korean Vegan's Productivity
09:53 Meta's Teen Age Verification
16:22 Instagram's Meme Account Crackdown
19:31 Interview with Sophia Kianni
24:04 The Power of AI for Founders
26:16 Why Sophia Started "The Burnouts"
28:07 A Young Founder's Tech Stack
35:54 The Best Creator Conferences
41:09 Google Photos' Clueless Closet Update
44:15 YouTube's AI Music Generator
47:23 Outro & Where to Find Lia
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
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Discover how YouTube giant Jesser is transforming his channel into a multi-million dollar holding company. In this episode, Lauren sits down with Zach Miller, President of JesserCo, to break down their strategic reorganization. They dive into diversifying revenue streams, hiring top executives from Adidas, and mitigating key man risk to build an exit-ready business.Also: Josh went to POSSIBLE and shares more about what he learned from YouTube and other creators' keynotes while there.
What you’ll learn:
-- The steps to transition from Bucketsquad to JesserCo
-- How to scale an apparel brand to $10 million in revenue
-- When a creator needs to hire a President for administrative tasks
-- The strategy behind getting into 150 Dick's Sporting Goods stores
00:00 POSSIBLE Miami & Issa Rae
07:34 Zach Miller Interview Starts
07:52 Rebranding to JesserCo
08:49 New Business Ventures Coming
10:54 When to Hire a President
13:39 Scaling Bucketsquad Apparel
15:01 Solving Creator Key Man Risk
20:52 YouTube Media Business Breakdown
23:34 Hiring an Adidas Executive
27:05 JesserCo's M&A Strategy
30:01 YouTube's Market Dominance
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
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Today: Markiplier is bypassing traditional Hollywood by building his own indie movie studio directly on YouTube. Plus YouTube's got a new deepfake detection tool for celebrities, Keke Palmer's moving to Twitch, Jesser's major exec move and Fixated's acquisition of Studio71.
What you’ll learn:
-- Why creators can't just sell individual VOD movies on YouTube without a studio setup.
-- How YouTube's "Content ID for likeness" acts as fire insurance for public figures.
-- The reasons A-list celebrities are taking control of their own live formats.
-- Why major creator brands are reorganizing into holding companies.
00:00 The Mario Movie Sequel Disappointment
01:13 Markiplier Becomes an Indie Movie Studio
04:58 YouTube's Anti-Deepfake Tool for Hollywood
10:50 Keke Palmer Launches a Twitch Talk Show
14:45 The Return of Live Broadcasting
18:41 Jesser Re-orgs and Hires Adidas GM
22:06 Fixated Acquires Studio71
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
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Are B2B creators the future of the creator economy? We sit down with Alex Josephson, VP of Brandworks at LinkedIn, in the wake of its NewFronts presentation earlier this spring. He shares insights into the Top Voices 360 program and reveals that LinkedIn has tripled creator payouts over the last year.
Also today: YouTube's Coachella station initiative, Justin Bieber's cred as a YouTuber, headlines today vs in 2013 (shout out AOL), and YouTube's new Shorts timer.
00:00 Welcome to Creator Upload
00:20 YouTube Coachella Station Initiative
02:33 Justin Bieber's Coachella Performance
07:05 Is Bieber a True YouTuber?
10:37 Interview: LinkedIn's Alex Josephson
11:10 CEOs as Content Creators
14:28 The Rise of B2B Creators
16:02 LinkedIn NewFronts and Top Voices
22:06 Scaling Impact for Brands
28:53 Tripling LinkedIn Creator Payouts
30:12 Follower Count vs Real Influence
33:46 Connected TV Ads on LinkedIn
37:02 Hollywood on YouTube vs AOL
44:22 YouTube Shorts Timer Update
45:47 Wrap Up
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
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OpenAI just bought a creator company (TBPN) for reportedly over $100M. What does this mean for the future of the creator economy?
Guest co-host Avi Gandhi, founder of Creator Access Network (CAN), joins Josh to break down the biggest news of the week.
Also: we dive into how NASA is streaming the Artemis II moon mission like a top-tier creator, and YouTube's aggressive push into living room TVs.
Plus, Avi shares the story behind his Creator Access Network, which is designed to save creators money on their essential business tools.
What you’ll learn:
-- Why NASA is pulling 10 million concurrent viewers
-- How YouTube is battling Meta and TikTok for "second screen" attention
-- Why brands acquiring creators could be the next massive industry trend
-- How the Creator Access Network helps creators save thousands on tech
Creator Upload is your creator economy podcast, usually hosted by Lauren Schnipper and Joshua Cohen. Thanks again to Avi for serving as special guest co-host today.
00:00 Introduction and Avi Gandhi returns
01:01 NASA’s massive Artemis II livestream
05:01 YouTube dominates living room TV screens
08:06 The battle for the second screen
14:15 OpenAI acquires tech talk show TBPN
19:10 The future of creator company acquisitions
26:13 Launching Creator Access Network (CAN)
30:47 Creator Access Network pricing and perks
36:02 IShowSpeed stars in new anime series
40:50 Final Thoughts
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
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In this episode, Lauren and Josh break down YouTube's unprecedented move at their NewFronts presentation, where executives directly called out competitors like TikTok and Meta by name.
We also explore TikTok’s brilliant new in-app integration with Cameo. Plus, we dive into Instagram’s new premium subscription and discuss whether brands funding their own web series is the next major wave of the creator economy.
What you’ll learn:
-- Why YouTube is urging advertisers to shift their social media budgets for an 86% higher ROI.
-- How US creators can now sell and fulfill Cameo videos without ever leaving the TikTok app.
-- The hidden perks of Instagram Plus, including anonymous story viewing and extended 48-hour story lifespans.
-- Why major brands like Adobe and Crocs are funding the renaissance of branded web series.
00:00 Intro & Passover Recaps
01:12 YouTube's NewFronts Announcements
01:50 YouTube Calls Out TikTok Onstage
03:14 Claiming an 86% Higher ROI
03:38 Is YouTube "Social Media"?
05:43 Shorts vs. TikTok Audience Overlap
06:39 The "Bring, Build, Boost" Strategy
08:28 The Rise and Fall of Cameo
10:24 Cameo Integrates Directly Into TikTok
11:46 TikTok’s New Integration Playbook
14:21 Instagram Tests Premium Subscriptions
16:01 Anonymous Stalking vs LinkedIn Premium
17:41 The Branded Web Series Renaissance
18:28 History of Brand-Funded Content
21:39 Outro & Where to Listen
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
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This week: we sit down with Tubi's Rich Bloom to break down their massive new partnership with TikTok. We dive into how they identify short-form talent like Kelon Campbell to create feature films, and how creators retain ownership of their IP.
Plus, Josh gives us the inside scoop from the NewFronts in NYC. From LinkedIn's swanky party to YouTube's AI search announcements and the rise of shoppable TV.
Finally, we discuss the monumental legal verdicts against Meta regarding algorithmic harm to youth and what it means for the future of social media.
What you’ll learn:
-- How Tubi and TikTok transition short-form stars to long-form content
-- The inside details on IP ownership and revenue sharing for creators on Tubi
-- The biggest trends from NewFronts, including shoppable TV and AI creator search
-- What recent court rulings against Meta mean for the future of social algorithms
00:00 Welcome to Creator Upload
01:05 Rich Bloom on Tubi & TikTok
02:40 Terri Joe's Tubi Success
04:25 Picking Creators for Long-Form
07:40 IP Ownership & TikTok's Strategy
13:50 Tubi's Funding & Rev Share
16:16 Hollywood Meets Creator Content
22:07 NewFronts 2026 NYC Recap
28:36 Shoppable TV & AI Integration
34:18 Major Meta Lawsuit Verdicts
40:20 Will Algorithms Change?
43:28 Wrap Up & Outro
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
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In this episode of Creator Upload, Lauren and Josh break down the biggest trends straight out of SXSW 2026. We explore Phil Rosenthal moving his hit show from Netflix to YouTube, iHeartMedia's launch of TikTok Radio, and Google's new push into the micro-drama space.
What you’ll learn:
-- Inside Jon Youshaei’s creator "masterclass" approach
-- Why creator communities are becoming the new "third space"
-- How big Hollywood names are capitalizing on YouTube's growth
00:00 Recap of Josh at SXSW 2026
03:02 Jon Youshaei’s SXSW Keynote
06:01 The YouTube Influencer Opportunity
07:06 Creators as the New Third Space
10:00 SXSW Creator Events & Networking
13:23 Somebody Feed Phil Moves to YouTube
17:48 Will Netflix Add a Free Tier?
18:43 TikTok Radio Launches with iHeart
21:07 Google Enters the Micro-Drama Game
23:01 Final Thoughts
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
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Today: a new era of "creator TV" and the rising trend of short-form "kidslop" content. Lauren and Josh Cohen break down Spotter's new pitch to media buyers, and dive into a new report from the Influencer Marketing Factory revealing the harsh realities of the creator middle class. Plus, Tubefilter's Sam Gutelle joins the show to explain the wild world of "kidslop" content -- IP soup, Roblox inspiration, and why Brazilian funk music is dominating the Gen Alpha algorithm. Finally, the hosts discuss Instagram's controversial new AI shopping feature and National Geographic's new creator cohort.
What you’ll learn:
-- How Spotter is defining the new "Creator TV"
-- The staggering stats behind creator earnings in 2026
-- Why "kidslop" channels are getting billions of views on Shorts
-- Why creators are angry about Instagram's "Shop the Look" test
00:00 Introduction & IRL encounters
00:52 Spotter Showcase & Creator TV
03:17 The stats behind Creator TV
06:52 How Spotter connects creators & brands
11:07 2026 Creator Economy Report
13:17 The truth about the creator middle class
17:51 Sam Gutelle explains "kidslop"
20:57 Funk music & the Gen Alpha algorithm
23:31 Opportunities for IP holders
27:48 Instagram's controversial AI shopping test
30:22 NatGeo's new creator cohort
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
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Discover the future of social commerce directly from the experts at LTK, YouTube Shopping, and Gap Inc. Live from SoCom in sunny Venice, Lauren and Josh break down the shift from relevance to revenue in the creator economy. In this episode, we explore why follower counts are losing their weight, how affiliate marketing is evolving, and the ways legacy brands integrate social platforms into retail experiences.
What you'll learn:
-- Why social followers and subscribers don't matter anymore.
-- How LTK's new brand platform is democratizing creator marketing.
-- The massive impact of YouTube Shopping timestamps and auto-tagging.
-- Gap Inc.'s omnichannel approach to capturing consumer demand.
00:00 Intro: Live from SoCom
05:13 Interview: Amber Venz Box (LTK)
09:08 Why Followers Don't Matter Anymore
16:41 Democratizing the Creator Ecosystem
20:26 AI Chatbots and Trust in Creators
25:46 Interview: Lauren Celinski (YouTube Shopping)
28:25 Maximizing YouTube Shopping Features
36:05 Interview: Damon Berger (Gap Inc.)
38:59 Gap’s Social Commerce Strategy
44:50 Final Thoughts and Outro
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
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Is live shopping the future of e-commerce? We sit down with Whatnot's VP of Categories and Expansion, Armand Wilson, to find out.
You can see Whatnot's 2026 State of Live Selling Report here.
We dive into the $10 billion live shopping phenomenon, exploring how the app generated over $8 billion in gross merchandise value in 2025.
Plus, we break down the watershed social media addiction trial involving Meta and Google, and discuss Apple's huge move into video podcasts.
What you’ll learn:
-- How 1 in 8 Whatnot sellers are now operating on the platform full-time.
-- The surprising details from Mark Zuckerberg's testimony regarding Instagram's age limits.
-- Why Apple is finally bringing a video experience to its native podcast app.
-- The latest on Snap creator subscriptions and Night's massive $70 million funding round.
00:00 Welcome & SoCom
04:08 The Live Shopping Boom
07:55 Why Buyers Love Whatnot
11:55 Full-Time Whatnot Sellers
14:30 $8 Billion in Gross Sales
17:37 The Community of Commerce
20:03 The Future of Live Shopping
22:23 Meta & Google Addiction Trial
28:30 TikTok & Snap Settle Out
32:44 Apple Launches Video Podcasts
38:00 Snap Creator Subscriptions
39:15 OpenAI Hires Charles Porch
40:02 Night Raises $70 Million
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
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In a historic creator economy move, a digital-first company has acquired a legacy cable network. We sit down with Rachel Stockman, President of Law & Crime, to break down their massive acquisition of Court TV and what it means for the future of media.
What we cover in this episode:
-- Why Law & Crime bought their biggest rival (and how they buried the hatchet).
-- The strategy behind unlocking 3,000+ trials from the archives.
-- Adam Mosseri’s testimony on social media addiction and his “TV show” comparison.
-- New data: Why 120-minute videos are out-earning shorter content.
-- MrBeast’s move into financial services.
00:00 Intro & The “Fake” Sky
01:04 Why 120-Minute Videos Earn More
02:06 Law & Crime Buys Court TV
03:24 Digital Media Flips the Script
04:52 Keeping the Brands Separate
05:52 The YouTube-First Strategy
07:07 From Rivals to Partners
09:21 Unlocking the Trial Archives
11:42 Social Media Addiction Lawsuits
12:48 Mosseri: “It’s Like a TV Show”
15:37 Meta’s New Navy SEAL Motto
16:24 The Global Push for Bans
17:11 Safety Ratings for Social Apps
18:59 MrBeast’s Financial Move
19:32 Outro
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
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In this episode, we break down YouTube’s massive $60 billion revenue reveal and what it signals for the future of the creator economy. Plus, we dive into Markiplier’s Iron Lung shocking the box office. Plus, why Google and certain TV measurement agencies are quarreling.
Tune in for:
-- The $60 Billion Stat: Breaking down YouTube’s first-ever total revenue report.
-- Markiplier vs. Hollywood: How Iron Lung pulled $18M+ on a $3M budget.
-- TV Ratings Drama: Why Google sent a cease-and-desist to a major ratings agency.
-- Big Creator Deals: Inside Dhar Mann’s Old Navy series and Salish Matter’s Netflix partnership.
00:00 Intro and Weather Chat
02:26 YouTube’s Massive $60 Billion Year
05:52 Why Shorts Ads Are Booming
10:28 The Google vs. TV Ratings Fight
15:16 Markiplier’s Historic Box Office Win
19:05 Can Any Creator Do This?
23:03 Dhar Mann’s Old Navy Deal
25:25 Salish Matter Heads to Netflix
26:45 Final Thoughts
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
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