Episodes
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Amy Hollier spent 20 years as a copywriter and creative director, including six years at Saatchi Paris pitching ideas in rough Croatian-inflected French. She built a reputation for creative integrity at BWM Dentsu. Then in 2020 she co-founded The Open Arms — a purpose-led agency that only takes on briefs where the work can create genuine positive change. In this conversation, Amy talks about the move from creative to commercial lead (and why more creatives should make it), the Kmart reinvention that saved 30,000 jobs, the Respect Victoria campaign her teenage sons are watching on their feeds, and why staying curious isn't soft advice — it's the whole job.
Host: Camey O'Keefe, Gambol Creative
Guest: Amy Hollier, The Open Arms
Produced by Lore Studio.
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Lea Walker has spent 30 years placing creative talent across three continents. But she started as a suit. It was a pay cut, a title cut and eleven interviews at Fallon London that changed everything.
In this episode, Lea talks about learning the real job of account management (clear the path, protect the work), the moment she left account service because nobody cared about the work enough, and how helping creative people find their right place became her version of purposeful work. She also gets honest about the weight of knowing everyone's secrets, the loneliness of running your own show, and why Ikigai isn't just a theory — it's a career strategy.
Host: Camey O'Keefe, Gambol Creative
Guest: Lea Walker, Mrs Walker
Produced by Lore Studio.
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Missing episodes?
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Liana Rossi never had a plan. She started writing Pringles captions because a guy liked her all-caps Facebook updates. She moved to Tasmania on a Sunday afternoon phone call. She left a full-time job and enrolled in clown school simultaneously. And somehow, across digital agencies, MONA, and two stints going independent, she built one of the most distinctive creative voices in Australia.
In this episode, Liana talks about the value of going deep over wide, developing genuine taste in an age of algorithm and AI, why she refuses to define herself and what it actually costs to leap, including the safety nets most people don't admit they have.
Host: Camey O'Keefe, Gambol Creative
Guest: Liana Rossi, Surprisingly Professional
This podcast is produced by Lore Studio.
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Jo Stanley spent 12 years co-hosting Australia's most listened-to breakfast show. Then Gold FM sacked her. What came next —Broad Radio, Australia's first full radio network for women, by women — is still being built.
In this conversation, Jo talks honestly about the terror of creative risk, the anxiety that shadowed her standup years, the infantilising bubble of breakfast radio, and why no idea is wasted — even the terrible ones. A candid, funny and genuinely moving conversation about what happens when the industry walks away from five million women and one of them decides to do something about it.
Host: Camey O'Keefe, Gambol Creative
Guest: Jo Stanley, Broad Radio
This podcast is produced by Lore Studio.
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This is a podcast for people working in a creative field. Or those who want to. Anyone wrestling with the competing forces of art and commerce. Or those who want to work in an environment that fosters creativity and problem solving.
If you're keen to explore how to better navigate the commercial realities of the gig, with less angst and more fun. To progress your career and make it play – this pod's for you.
Hosted by Camey O'Keefe of Gambol Creative and regular panelist on Gruen Transfer.
This podcast is produced by Lore Studio.
