Episodes
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Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.
In this episode of PodOn, Julian and TJ talk about a very hot topic in the podcasting industry, Clubhouse! What is all the fuss about, how does it work and how can podcasts and Clubhouse work together? Will it take over the audio industry? Should I do my podcast in a Clubhouse format? Join this conversation to get the answers to these questions and learn why TJ and Julian definitely think Clubhouse and podcasts will be working together instead of competing against each other.
Jump straight into:
(00:52) - What is Clubhouse and why it’s received so much attention - “It was just such a great opportunity to get different people's perspectives on a particular topic.”
(02:37) - Clubhouse vs. podcasting? Will they be competing? - “I definitely think it has staying power, but I think there's going to be more of a complementary aspect to it.”
(03:44) - Team play! How podcasts and Cubhouse can complement each other - “Something that people can do is if you release on a Tuesday, having a Clubhouse on a Thursday or Friday to ask any outstanding questions. It really is just a good way to interact with your audience in real-time.”
(05:46) - Why Clubhouse can’t replicate what is done in a podcast format - “It’s like comparing Netflix to zoom and thinking that zoom is going to take over Netflix.”
(07:03) - Audio quality, disruptions, and other considerations - “You have to think if that is the best use of Clubhouse; just to have a conversation and talk at people versus the benefit of bringing others on stage to voice their opinions.”
(08:40) - The big takeaway: Make them work together! - “If you put your heart and soul into podcasting, you're going to see the benefits of that while working with your audience on Clubhouse.”
(09:40) - Julian and TJ’s predictions for the future of Clubhouse - “I think there's going to be an interesting way in which Clubhouse can tie into podcasting. For example, where you can do a Q&A and you can upload that directly to your podcasting feed.”
Resources
PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com, send us an email at [email protected] or contact us through our social media channels as @studiopodsf.
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Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.
On this episode of PodOn, Julian and TJ talk to fellow podcaster, Rebecca Schwartz from Dating in the Bae, about her experience starting and growing a podcast in the middle of the pandemic. Rebecca shares with us the inspiration behind her show, how she got over disliking her own voice, and the tricks behind being a confident content creator. Join us on this episode to learn firsthand what it means to grow a successful podcast from scratch and why resilience, resourcefulness, and flexibility are must-have qualities that will help you thrive in this industry!
Jump straight into:
(01:42) - Becca’s dating experience and how it inspired Dating in the Bae - “I heard a bunch of podcasts about dating and relationships and they always have this element of “something's wrong with you” and I just fundamentally believe that that's not true.”
(05:27) - The pandemic creative nudge: “I was unemployed, there's a global pandemic and I was just sitting at home and talking to myself. So I was like, might as well just record myself.”
(08:22) - Stop cringing to the sound of your own voice - “You sound like what you sound, everybody has a crutch word, everybody has an uhm word.”
(12:22) - How to get phenomenal guests and offer something of value: On sliding into DM’s and scheduling - “It's the same approach that I have for dating that I use for the podcast, which is just “cast a wide net and see what happens”.”
(18:04) - On getting new audiences while staying true to yourself - “I think people should measure their own success and not rely on outside validation.”
(21:43) - Adjusting on the flight: How being flexible can help you expand your show - “I will brainstorm lots of random ideas and then I'll try and figure out people that can help me get those topics covered.”
(25:52) - Should I get a sponsor or a co-host?: On bringing collaborators into your project - “It'd be nice if I had a co-host because I could refer to them and then also we'd have our own banter.”
Resources
Follow Becca on Instagram
Follow Dating in the Bae on Instagram
Dating in the Bae
PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com, send us an email at [email protected] or contact us through our social media channels as @studiopodsf.
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Missing episodes?
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Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.
On this PodOn episode, Julian and TJ get introspective and talk about a fragile topic: motivation. We’ve touched on the fadeout phenomenon before on this show and it is your level of motivation that can decide whether your show falls into fadeout or continues to grow. But don’t worry! Julian and TJ share the ultimate tips and tricks that will help you remember your initial excitement for podcasting and beat the non-recording avalanche. Join us on this episode and learn everything on batch recording, getting your times set, finding an accountability system, and getting your creative juices flowing again!
Jump straight into:
(00:27) - Why having a co-host is definitely helpful - “From a motivation standpoint, when you are working with team members, or it is a larger team, you want to make sure that everybody's holding themselves accountable, including yourself as a host.”
(02:52) - Beat the avalanche: On batch recording and setting specific times - “Once you get that avalanche of non-recording, it will only become bigger and stronger and eventually it's just going to crumble you.”
(03:33) - Record anyway!- “Even if you're not in a fancy studio or have a fancy mic at home, bust out your phone and just talk about a topic that you're passionate about.”
(07:15) - Give yourself time and get comfortable - “A lot of shows out of the gates that are like, ’We have to be a weekly show’. You don't, you really don't.”
(08:14) - TJ and Julian’s final advice: Build an accountability support system - “Find that friend who's going to call you out to make sure that you're staying on top of things.”
Resources
PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com, send us an email at [email protected] or contact us through our social media channels as @studiopodsf.
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Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.
In this PodOn episode, Julian and TJ talk about a very important topic that can help you maximize your show’s exposure: social media presence. It’s true, getting on social media is not that easy and it can be time-consuming BUT it is still the best way to find a bigger audience while building a community for your podcast. Is it necessary to have a handle specifically for my show? Should I go on Instagram or LinkedIn first? What type of content works better?
Listen to this episode to get some tips and tricks from Julian and TJ on how to get started using social media, the do’s and don'ts of each platform plus strategies to get your guests to share your content.
Jump straight into:
(00:54) - Should your podcast have a social media presence? - “If your goal is to get maximum exposure and really get audience growth, it is pretty critical to have a social media presence.”
(03:21) - Leverage the benefits of social media - “Don't just promote with the goal of getting people to listen, promote with the goal of starting a conversation around the topic of your podcast and getting feedback”.
(4:48) - The do’s and don'ts for each platform: LinkedIn, Instagram, and Facebook - “Make sure that where you're hosting your platform, they have social-friendly links.”
(11:37) - Other useful platforms: Reddit, Twitter and Pinterest - “I think there are great platforms for you to listen and hear what conversations are related to your topic and then do a podcast on those and then potentially bring that value back.”
(12:47) - What content should you create? - “Figure out which platforms you're good or great at, in the beginning, focus there, and then as you get better, go on to the next platform.”
(14:54) - Tips & tricks to work with your guests’ social media - “Make it as easy as possible for them, write the copy for them, give them something that they can literally just copy and paste.”
PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com, send us an email at [email protected] or contact us through our social media channels as @studiopodsf.
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Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.
We are all storytellers, and it would be a disservice to the world to stop anyone from sharing their content; yet, as popular as it is today, podcasting isn’t necessarily an accessible industry. In today’s episode, TJ and Julian sit down to chat with Jay LeBoeuf, Head of Business Development at Descript, to talk about the diversity of the industry, the importance of inclusion, and how a single tool is making a major paradigm shift in the podcasting ecosystem through empowerment. Are you eager to start your new podcast? Then find a way and start today!
Jump straight into:
(00:45) - Paradigms and tools: On Jay’s Pro Tools and Descript journey - “So much of what we’ve been trying to do is take things and make them simpler.”
(06:49) - Solving the blank canvas problem, boosting creativity and making things simpler for any user - “There is really no reason why someone couldn’t tell their story using Descript.”
(13:23) - The high impact value of repurposing content and the magic of Descript’s stock voices - “In the context of every amazing conversation there are going to be several pull quotes, so why don’t we get those out there?”
(19:43) - Reframing old rules and creating inclusion with a single software - “When you’re working with a tool that’s revolving around transcription as its core DNA, you have no excuse to not make everything accessible.”
(24:50) - The thin line between high quality and over editing - “Yeah, with one click you can fix everything, but with a few more clicks you can back it off a little bit and insert some feeling.”
(29:56) - The revolution of the industry - “Every business person now has to be a creator in charge of their own messaging and communication style.”
Resources
Descript
‘Pro Tools proficiency’ may be keeping us from diversifying audio by Michael McDowell
Building a searchable news firehose by James Shield
Drop The MIC Podcast
Podcast Accessibility & Inclusion with Sage Levene
PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com, send us an email at [email protected] or contact us through our social media...
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Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.
They say you shouldn't judge a book by its cover but let’s face it, sometimes it is inevitable. In this episode of PodOn, Julian and TJ talk about the visual resources of your show and the face of your podcast, the cover art. Julian takes it away on one of his favorite topics and gives us advice on how to create an attractive yet clear and understandable cover image. Plus TJ shares a list of podcasts with great cover art to draw inspiration from and get started. Join Julian and TJ in this conversation and get a crash course on design priorities for your podcast’s success!
Jump straight into:
(00:51) - Why should you care about cover art? - “If you're walking in a store and you're looking for a new bottle of wine, how do you know if the wine's good? Some people are just attracted to the labels.”
(2:43) - Must-haves: Technicalities about your image - “What's most important is making sure that your title pops, you have to be very aware that most people are listening to podcasts on their phones and so it's a small little square image.
(04:08) - Photos, titles, and color - “Search for that general topic that the podcast is about, really understand what's already out there, and make sure that from a color standpoint, you have something different than other things that can pop up.”
(07:36) - New cover art for each episode or season? - “If you have the bandwidth or you have a team supporting you, then definitely you can lean into that. It's not something that you absolutely need to have, but it definitely is something that can do wonders.”
Resources
From Woke to Work
Bride to Have Been
1 Hour Intern
Dissect
How I Built This with Guy Raz
Armchair Expert with Dax Shepard
PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com, send us an email at [email protected] or contact us through our social media channels as @studiopodsf.
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Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.
Podcasting should be less about feeling overwhelmed and more about getting creative and enjoying the ride. In this PodOn episode, TJ and Julian talk about the importance of having realistic expectations, goals and ambitions when starting a podcast. The podcast industry has space to hold all of us, so let’s stop prioritizing “original ideas” and focus on creating great content instead. Stop overthinking and let’s get to work!
Jump straight into:
(00:27) - Avoid biting off more than you can chew - “Oftentimes the creative juices tend to fade because people realize the amount of work that goes into creating a particular show.”
(02:28) - The problem with the “original content only” approach - “The idea doesn’t always make the podcast successful, you as the host do.”
(03:45) - Same guest, different shows and how to get the Platinum Compliment - “Don’t be the person who’s asking the same questions over and over again, let your guests know you’re going to bring a fresh, different perspective.”
(05:09) - The thing with ambitious podcasts and the organizations that want to create them - “Understand that there are a lot of moving parts.”
(07:31) - Avoid paralysis by analysis at all costs - “I’m overthinking it, and I know I shouldn’t! I need to just get my recordings done, edit it and publish it.”
Resources
PodOn: Defining your audience
Dating in the Bae Podcast: The Man Who Revolutionized Modern Dating
PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com, send us an email at [email protected] or contact us through our social media channels as @studiopodsf.
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Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.
On this PodOn episode, Julian and TJ talk to Lessons From A Quitter’s Goli Kalkhoran, about her journey leaving her job, what it was like to start a podcast, and how she pushed through self doubt and limiting beliefs. They’ll touch on their serendipitous encounter at a podcasting fair and dive into Goli’s super encouraging tips on how to survive those first months of podcasting insecurities. Listen to learn more about the Lessons From A Quitter coaching program and why it is okay to still be figuring it out.
Jump straight into:
(02:34) - Goli’s life before podcasting and jumpstarting Lessons From a Quitter - “In 2016 I knew I was going to eventually start a podcast about this, but I had all these limiting beliefs and all these other stories about why I couldn't.”
(7:46) - Using podcasts to build your brand’s trust factor- “If you have more of a brand that you want to create, a really special thing about podcasting is that it's such an intimate medium.”
(12:06) - Goals and self doubt at the beginning - “It takes a year of podcasting to really feel like you know what you're doing.”
(16:04) - How Goli’s podcast grew into something else- “Sometimes it's just pushing through, but a lot of it was me really working on my mindset and realizing why am I doing this.”
(19:40) - On being too precious about your podcast - “Every time I've pivoted or done something else, it's always worked out really well, so I'm learning that to be less afraid.”
(23:27) - There are no overnight successes - “You're always comparing your step one to someone else's step 20, or step 30, or year 10.”
(27:28) - Why being multifaceted actually works - “People want you to be a full human, they don't necessarily need you to just be a brand.
Resources
Follow Goli on Instagram
Lessons From a Quitter
PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com, send us an email at [email protected] or contact us through our social media channels as @studiopodsf.
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Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.
Did you know that show notes allow your podcast to be discovered and grow? They are a key piece in the podcasting puzzle, so it is crucial for podcasters to invest time and effort on their show notes. Today, Julian and TJ sit down to chat about everything around show notes, why they matter, how they make it easier for your podcast to be discovered and how they create value for your audience. Don’t miss this incredible episode, and don’t forget to read these show notes!
Jump straight into:
(00:54) - Why does your podcast even need show notes? - “Writing a quick sentence when submitting your podcast is bad, but probably the worst thing you can do is not having them in the first place.”
(03:06) - A simple yet effective guide to structure your show notes - “We have three basic buckets that we like to structure our show notes into: description, timestamps and references.”
(05:38) - The evergreen nature of podcasting and why you need to know your platform - “Somebody might be searching for that particular topic five years from now, and if you have great keywords that highlight what's in your episode, there's a great opportunity for your podcast to be discovered even then.”
(08:59) - How to step up your show notes game even if you’re not confident in your writing skills - “It's actually very, very easy to do. You just have to put in the time and the effort.”
Resources
AdsWizz Podcast Trends Report 2020
The Ryen Russillo Podcast
PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com, send us an email at [email protected] or contact us through our social media channels as @studiopodsf.
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Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.
To video podcast or not to video podcast? That is the question. On this PodOn episode, Julian and TJ sit down to talk about a common podcasting dilemma: “Should I do video too?”. Traditional podcasting itself takes a lot of resources, time and effort, so it is relevant to remind folks that including video in their podcast journey is not an easy task. Listen now to learn more about the pros and cons of video podcasting, and determine if your message and ideas could find their way through visuals too.
Jump straight into:
(00:28) - Evaluating the podcast and video podcast routes - “You can do both, you just have to do both, you can’t just do one and throw it on the other. You want to have an approach for each channel.”
(04:00) - The pros and cons of producing video content - “It’s going to take more time, more money, more editing and more curation.”
(07:21) - It all comes down to the content - “While you want to create something that is visually and audibly appeasing, it is not as critical as it once was.”
Resources
The Youtube Podcast Repurposing Argument & Why We Stopped Publishing Our Podcast to Youtube by Mark Asquith
Why We Stopped Repurposing The Podcast Accelerator for YouTube
Grief is a Sneaky Bitch
1 Hour Intern
PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com, send us an email at [email protected] or contact us through our social media channels as @studiopodsf.
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Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.
On this PodOn episode, Julian and TJ bring in Jack Buehrer, to talk about a must in the podcasting world: storytelling. Listen to this episode to learn more about the process of translating an interesting text into a powerful narration, the secrets to engaging narrated podcasts, the power of podcasting in the B2B environment and how your brand can extract value from its very own podcast. In this field, it all comes down to meaningful collaboration, creative storytelling, problem-solving and true leadership!
Jump straight into:
(00:50) - The rise of podcasting in the B2B field - “We’re starting to hear a lot more companies interested in translating their written content into podcasts, and multimedia is something that companies are starting to come around to.”
(04:37) - The one-word answer guest: How to prepare your podcast for translation and spot the ideal narrator for the job - “Somebody who knows how to read with voice and nuance and flare, that’s the best way to describe it.”
(11:04) - Avoid rehashing: How to stand out and stay creative - “Don’t seize on the low hanging fruit, but the stuff that is more compelling to your listeners, that is more specific to your industry.”
(13:03) - Hard work and collaboration: The magic and teams behind your favorite narrated podcasts - “You’re writing something that someone else is going to be reading out loud, that’s an enormous shift in perspective.”
(20:04) - Key points to structure a script for an engaging narrated podcast - “You want to make sure the guest is heard, you don’t want to overuse the narrator and vice versa.”
(24:04) - The value of podcasting for companies to grow their network and brand’s presence - “Your story doesn’t have to be a hero's journey, it can just be a really smart person who’s an expert in a specific area that hundreds, maybe thousands of listeners will want to hear from.”
Resources
GroundTruth
PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com, send us an email at [email protected] or contact us through our social media channels as @studiopodsf.
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Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.
The COVID pandemic may have gifted plenty of solo podcasters with time and energy to start their projects, but it takes a lot of resources to lift a podcast from the ground. On this PodOn episode, TJ and Julian go over plenty of ways to cut costs throughout your podcasting journey. From editing all over to hosting, tune in to learn how you can save both time and money, and how there are always resources and ways for you to keep doing what you love.
Jump straight into:
(00:42) - How to start a podcast without going bankrupt - “She was able to essentially cut her podcast efforts in half by just recording at home, getting equipment and trusting us at StudioPod to be able to handle the handoff when she does the recording.”
(04:39) - Budget-friendly sound secrets for starting podcasters - “I've actually listened to a lot of podcasts where people haven't invested in high quality mics and the conditioned room.”
(08:08) - How templates save money and time - “Template the content that you're going to be using to amplify your show and leverage tools to be able to do so.”
(10:13) - Publishing and hosting hacks, and resources for the curious, scrappy podcasters out there - “No matter what your budget is, no matter what your time is, there is a way for you to get your show on without a hitch.”
Resources
Reach out to StudioPod
How Much Does a Podcast Cost?
Shure MV7 Microphone
Samson Technologies Q2U Microphone
SquadCast
Riverside
Descript
Canva
Check out the work of Mark Asquith from Rebel Based Media
Join the SquadCast Podcasters Remote Recording Hub
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Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.
After a slight podfade (yes, it happens) the PodOn Podcast is back! Even though 2020 was a rough year for everyone, plenty of folks found the time and space to turn to their most creative side, as a result, a lot of podcasts emerged even in the middle of a pandemic. In today’s episode, Julian and TJ come back strong to talk about the magic of self editing. Let’s be real, editing grants you control, but it also demands time. Good news is, when it comes to editing, it is not black or white, there’s room for all of us to get comfortable! Listen now to know more about the pros and cons of self editing, the tools available in the market, and how to make the best decisions around your podcast’s needs.
Jump straight into:
(00:27) - In an ever growing industry, PodOn is back! - “22% increase of podcast creation year over year. That is on another level!”
(03:10) - The pros and cons of self editing - “The pros is that you have complete control over your episodes.”
(05:52) - What makes Descript into such a fantastic tool for self editors? - “It is very easy to the curious, scrappy podcaster, so you don’t need to know the heavy weight capabilities of a Digital Audio Workstation.”
(08:14) - On Descript’s features beyond editing - “It’s very hard to figure out the editing and then let alone the promotion of it, and so Descript allows you to do both out of one tool.”
(11:04) - On self editing and leaning on an editing team - “You want to put trust in those editors, but at the same time, by speaking their language you’ll get as close to the final product you’d like.”
Resources
AdsWizz Podcast Trends Report 2020
Descript
PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com, send us an email at [email protected] or contact us through our social media channels as @studiopodsf. Music by GaryOAKland.
StudioPod also offers an AirBnB Experience, where you can learn how to podcast; to learn more or to book one of our amazing courses, go to https://studiopodsf.com/courses.
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TJ and Julian are back... well almost. This is a BONUS episode that we are dropping a week before our highly anticipated re-launch of the PodOn Podcast. On this episode, we had the honor of being guest on the Podcast on Private Podcasts, presented by Storyboard and their Founder and Host, JP Gooderham.
On this episode, we share our "best secrets" (we got secrets for days) including:
How to emphasize your voice and authenticity in your company's internal podcastUnique strategies that companies can use to connect with their audiencesOpportunities to cross-promote episodes in your feed with other key messagesWe also discuss our new project GiftPod, which allows families and friends to share audio moments that will last a lifetime. You can learn more at GiveAGiftPod.com.
PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to record and produce your podcast with our services fully, you can reach us at http://studiopodsf.com, send us an email at [email protected] or contact us through our social media channels as @studiopodsf. Music by GaryOAKland.
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POPP (The Podcast on Private Podcasts) is presented by Storyboard (http://www.trystoryboard.com) and will provide an overview for anyone who wants to launch a private, internal podcast for their organization or company. In this series, we'll interview innovators and leaders who have adopted podcasting to transform their internal communications.
Subscribe on Apple: https://podcasts.apple.com/us/podcast/podcast-on-private-podcasts/id1499419154
Subscribe on Spotify: https://open.spotify.com/show/0zcB9s2GiFrr2DQWa9lvPs
Follow them on your favorite social channels
Twitter: https://twitter.com/storyboard_fm
LinkedIn: https://www.linkedin.com/company/30625790
Learn More about Storyboard
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Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.
Today, podcasting has become a source of income for thousands of creators, so what’s their secret to land deals with sponsors? On this PodOn episode, we chat with Heather Osgood, True Native Media’s founder, and CEO. A long time podcast listener and head of a podcast representation agency, Heather is a passionate expert and leader of the advertising game in the industry. Listen now to learn all you need to know about the podcast monetization models, and how your podcast can transform into the desired environment for ads. Indeed, the podcast ad space is an ever-growing, exciting place to be!
Jump straight into:
(01:04) - On Heather and True Native Media’s mission to help podcasters focus on creating content - “The more I listened, the more I was perplexed at why there weren’t more ads in all of these shows.”
(03:52) - On the growing numbers of shows, audiences, opportunities and sponsors in the podcasting industry - “When we reach out, they no longer say ‘What’s a podcast?’, they say ‘Thanks for emailing because we’re interested in learning more’.”
(09:43) - Podcast Monetization 101: the power of host read ads and dynamic insertion - “They’re going to trust when the person is genuine about the product that they’re pushing.”
(15:48) - Excited about advertising? We are too! But reflect on this first. - “Take time to look at the flow, at the peaks and valleys of the content that you are creating, and figure out how to make natural transition points into ad reads.”
(20:16) - The importance of knowing and understanding your numbers - “You have to look at the tactic that you want to take to get advertisers.”
(23:08) - How to make your project desirable form brands - “If your show sounds bad, people aren’t going to want to sponsor it.”
(26:04) - How affiliate marketing is a great first step in the podcast revenue plan - “There are definitely really good affiliate partners out there, I’ve talked to a lot of podcasters that make a lot of money on those.”
(29:55) - How to determine if a brand will renew a partnership with your podcast - “Most advertisers that we work with, are evaluating the success of a podcast based on how many customers they get.”
(32:07) - Put a price tag! How to objectively determine your ad pricing. - “The more targeted your audience is, the more you can charge for it.”
(35:07) - The main differences between a network and a representation agency all curious, scrappy podcasters must know - “A good network really should be providing you with information about how to grow your show.”
Resources
Connect with Heather
Monetize your podcast
The Podcast Moneymaker Course
IAB’s U.S. Podcast Advertising Revenue Study
PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to record and produce your podcast with our services fully, you can reach us at http://studiopodsf.com, send us an email
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On this PodOn episode, we chat with podcasting veteran Sage Levene, a broadcast manager and producer at Morey Creative Studios. In this episode, we’ll sit down to learn and discuss a widely unaddressed issue within podcasting: accessibility. Even though podcasting has transformed into a huge industry, it is far from being inclusive, especially for audiences with disabilities. The content we put out there should be available for everyone, and it is our responsibility as creators to be the first ones to reflect on our own accessibility. Listen now to learn how you, the curious scrappy podcaster, can become a part of a much-needed revolution of the industry, and transform it into a welcoming space for learning and entertainment.
Jump straight into:
(00:52) - A podcasting veteran: how trends have shifted in the industry through time - “The trend is that the bar has just been raised exponentially.”
(06:41) - Sage’s advice for branded podcasts - “Produce content that maybe isn’t’ going to get you the most leads but it does establish you.”
(09:42) - The unthought accessibility problem of the podcasting industry and Sage’s five-step guide to reverse it - “If every podcaster out there just said ‘Hey, I’m gonna learn how to make my podcast accessible’, it would be the norm.”
(18:09) - The need for an entire movement towards normalized accessibility: “If corporations like Spotify want to be an industry leader, they have a great chance here to set an example for every other app and company out there that is producing podcasts.”
(21:10) - The gray areas of inclusion: “A lot of people, when they think about podcasting, they think about it as ‘It’s an audio medium, why would someone who can’t hear want to listen to a podcast?’, but it’s not as black and white.”
(24:24) - It’s all about starting and attempting to make a change: “There are ways that help podcast discoverability and also help accessibility, so it’s kind of a no brainer for the creators out there.”
(27:38) - On Sage’s advice for the curious, scrappy podcaster - “The barrier to entry is low, but the barrier to discoverability is high. You want to make sure you’re doing it justice.”
Resources
Transcribed Episode
How to Create an Accessible Podcast by Sage Levene
Morey Creative Studios
Connect with Sage through LinkedIn
Inbound & Down Podcast
Grow for Good Podcast
News Beat Podcast
Usher 1F Collaborative
PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to...
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On this PodOn episode, we chat with Anna McClain, a podcast producer and consultant for organizations and individuals. Podcasting is not about following a formula, but about using it to expand your personal and professional limits. Today, you’ll learn about podcasting’s true magic and why an internal podcast could unfold a handful of opportunities for any company — despite its budget and resources. Listen now to learn how a thoroughly planned podcast could engage your employees, humanize your brand, and build a genuine connection with your clients. All you have to do is ask yourself: Why not?
Jump straight into:
(00:45) - How podcasting is meant to break the old school rules and how to boost your creativity - “In podcasts, you just have so much freedom, you can really think outside the box.”
(10:52) - On internal podcasting and why companies should embrace it as a modality - “Companies are understanding that frequent clear communication with their employees is absolutely critical right now.”
(19:13) - How to build an influential culture, produce trackable stats, and bring your collaborators into the conversation - “There’s a million ways to recognize employees. It’s not just a one-sided thing, it’s a lot more engaging than that.”
(24:38) - Quantity vs. quality: how many listeners are enough? - “Not everyone is going to be your potential audience, and that could be true for an internal podcast too.”
(29:32) - How brands can team up with indie podcasters - “The brand doesn’t have to be the creative force behind the show.”
(31:53) - How major historical events can give birth to evergreen content, empower previously silent voices and create spaces for vulnerability - “I think a lot of podcasters can take this time to reflect on what they’ve been doing and switch it up and use it as a chance to change things up.”
(37:41) - Pitching a podcast to your organization - “Any organization with a budget can make it happen, it’s just a matter of getting creative.”
Resources
Connect with Anna through LinkedIn
Why Start a Podcast?
PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com, send us an email at [email protected] or contact us through our social media channels as @studiopodsf. Music by GaryOAKland.
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How can we ensure consistent and optimal sound quality in every one of our episodes? On this PodOn episode, we chat about the recording etiquette every podcaster should follow before they sit down and start rolling. If you’ve ever struggled with audio during post, or have had to throw away some of your best pods because of poor audio, this episode will cover several key points you can cover before hitting record. Listen now to learn all about the industry’s handy tools and spot the best recording environment — so you don’t have to do an episode in a restaurant with a handheld recorder.
Jump straight into:
(00:56) - Starting right with what you have - “I think first and foremost, is understanding the type of equipment that you have and what you have access to.”
(02:29) - Recording from a closet and evaluating environments - “Microphones can only do so much, it’s more about the environment that you are recording in.”
(03:25) - Achieving the right energy will do wonders for your show - “Really, just don’t go in cold.”
(05:39) - Remote recording and anticipating technical difficulties - “Try to do a test run before if you can, it doesn’t have to take more than five or ten minutes.”
(08:16) - Why re-recording isn’t a podcasting taboo - “Don’t put anything out there that you’re not happy with.”
(10:22) - Always double check! - “It’s not live, remember you do have the magic of editing on your side.”
PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com, send us an email at [email protected] or contact us through our social media channels as @studiopodsf. Music by GaryOAKland.
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It may take around 18 months on average for a podcaster to reach a sizable audience, from the moment you launch to when you can actually start pitching to advertisers. Right at the bat, It is essential to set clear goals, not only to ensure your own productivity but to measure your show’s progress. Whether you are looking to monetize, or simply doing it for the love of podcasting, setting clear objectives and realistic expectations is fundamental, this episode will make you evaluate your goal setting and help you model it around your own take on podcasting.
Jump straight into:
(01:08) - Understanding the differences between goals and purpose — “We always recommend thinking about podcasting as another arm of your overall strategy.”
(02:50) - Is podcast revenue even achievable? All you need to know about monetization. — “It’s not impossible, but it does take some time and effort.”
(05:17) - How companies could benefit from internal podcasting. — “You want to get your employees to engage with the content that you’re putting out there.”
(07:17) - Podcasting as a hobby and the value of small wins — “You’ll be in a great spot to see or feel success from what you’re creating.”
PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com, send us an email at [email protected] or contact us through our social media channels as @studiopodsf. Music by GaryOAKland.
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On this PodOn episode, we chat with Zach Moreno and Rockwell Felder, the cofounders of SquadCast, what started as a small startup and has since become a leader in the podcasting industry. SquadCast is a platform that not only aims to help podcasters become more professional, but also attempts to improve and standardize the whole industry with the data they’ve collected. Join us in this special episode to learn more about how Zach and Rock put their company together, the technical trends of the community and what the future holds for the curious, scrappy podcasters.
Jump straight into:
(00:55) - Fixing a recurring problem: how SquadCast was born - “It started out much more organically and kind of out of frustration with the state of the art of how to record content remotely.”
(07:07) - From childhood friends to business partners: on Zach’s an Rock’s synchronized mindset — “I have always been captivated by people that had their own thing and were super creative, even though I never saw myself as artistic or creative.”
(12:58) - Building a company from scratch and becoming an active part of the podcasting community — “It’s beyond connecting… you have to contribute, go and speak!”
(22:47) - Company naming lessons with Zach Moreno — “We just never came up with something better, and that is because it’s a good name.”
(39:44) - The headphone dilemma — “It’s not obvious to many podcasters or their guests how headphones impact the quality of their audio.”
(44:07) - Educating the strong community and improving podcasting — “The cool thing about podcasters is not that they podcast, it’s that they have something unique and use podcasting as a vehicle to connect with people.”
(49:22) - Why SquadCast is still solving emerging problems as podcasting gets more complex — “We’re always looking for opportunities to improve the quality of both the experience and the recordings that we’re capturing.”
(51:28) - Zach’s and Rock’s advice for the curious, scrappy podcaster — “If you have a desire to do it, you should just do it. You are going to get a lot better over time.”
Resources
SquadCast
The State of Remote Podcasting Webinar
The Remote Podcast Stats Report
Connect with Zach through LinkedIn
Connect with Rock through LinkedIn
PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com, send us an email at [email protected] or contact us through our social media channels as @studiopodsf. Music by GaryOAKland.
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