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Having something worth saying in an email is important, but if no one opens it, it’s useless. What makes people opt to open – or delete an email? It’s the question we posted in this episode to Michelle Vroom of Vroom Communications.
Her subject lines get us in the gut every time we see them, so we had to have her on to discuss why they’re so crucial and how she became so adept at composing them. It’s no easy feat, so listen as she shares her tips.
Prove it!
Michelle shares how one of her emails, with a really compelling subject line, resulted in a significant new client for her firm.
About Michelle Vroom
With more than ten years of marketing and public relations experience with nonprofits, agencies, and corporations, Michelle Vroom now helps small business owners market themselves.
As the marketing strategist at Vroom Communications, she understands the challenges of limited resources and time, and shares her proven methods for visibility and relationship-building to help clients grow their business.
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What a great episode for the times we’re living in! Karen Friedman, CEO of Karen Friedman Enterprises,” talk about how to make complicated messages resonate.
As a former reporter for 6ABC in Philadelphia, and numerous places before that, Karen’s a whiz at taking a confusing story and getting to the point, so that no matter your subject matter knowledge, you’ll “get it” when she tells you about it!
Karen spends her time now helping corporate executives present more effectively and efficiently. Her columns in Philadelphia Business Journal and her short video series on quick tips are things I never miss.
Take ten minutes and hear how Karen can PROVE that it is possible to make messages, no matter how confusing, resonate.
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The world is changing, and so is how we should be thinking about advertising and marketing. Greg Star is the epitome of “thinking outside the box!” His company, Carvertise, has harnessed the power of the gig economy and has the proof to match his bit idea.
Hear how he started the company and why it’s growing like mad!
Prove it!
Greg explains how this goes beyond just advertising, and how a contest on a wrapped car opened his eyes to how huge this could really become. Great story!
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In the third of our three episodes about using LinkedIn, Brynne Tillman, CEO of Social Sales Link, talks about what she’s termed “vendor agnostic content,” which connects perfectly to her first episode on changing your profile from a resume to a resource.
Vendor-agnostic content is where she’s sees great value in LinkedIn. Hear how she defines it and uses it – and how you can, too.
It’s all about content, baby!
Prove it!
Brynne tells us about someone who was not a great writer, but was terrific at connecting in person, and used video tips to create content for his LinkedIn profile, showcasing him as an expert in his field.
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LinkedIn is a social channel with more opportunity than most users can imagine. In these second of three episodes with LinkedIn expert Brynne Tillman, you’ll hear about new ways to leverage your LinkedIn contacts.
Among the insights Brynne shares are who to connect with and why, how to find out more about someone who wants to connect with you that you don’t know, and how that can turn into very effective business development.
Prove it!
Brynne uses an example of how she leveraged her own contacts – and their contacts – to land a piece of business that was perfect for her – and for the client. (Another winning prove it point from Brynne!)
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The topic of “LinkedIn” can be a podcast in and of itself (and I believe it is!), but we’re doing a deep-ish dive into the social tool in a three-part series with Brynne Tillman of Social Sales Link.
This episode is about changing your LinkedIn profile from a resume to a resource, and Brynne outlines why that’s the way to go today. You simply can’t give away too much information, and as she says, “When you think you’ve given away too much, give more!”
Hear what to do to update your profile in a way which will garner more attention.
Prove it!
Brynne gives an example of a piece of business she landed herself after someone read her profile – with is now a resource and not a resume at all - and saw the value in her LinkedIn knowledge and how it could help their company with business development. (Great story!)
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Have you ever considered the importance of your non-verbal communication? How’s your handshake? Do you make eye contact consistently? How do you use your cell phone in a meeting?
Shelly O’Donovan, founder of Authentic Influence Group, shares insights on the importance of “presence” and making that first impression. (Listen to hear how long it takes someone to make their first impression of you and data on the value of that very first handshake!)
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With a background in marketing consumer products from some of the most well-known brands in the country, Ed now serves as the Chief Marketing Officer for the Valley Forge Tourism & Convention Board. It was quite a switch leaving the world Under Armour and Timberlands to marketing a destination and Ed shares the nuances and challenges of the position.
Prove it!
Hear Ed talk about how collaborating with the community - and always trying new things to bring visitors to what he calls the “backyard of Philadelphia,” has made an impact on the economy of Montgomery County.
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Alissa Kaplan Michaels is a top-notch media pitcher. Have a story – a good story – you need pitched to national publication or media outlet? She’s your gal.
On this episode, Alissa shares the secrets of why relationships matter when it comes to calling a reporter. In ten-minutes, she tells stories of why taking the time, over years, to build these relationships really matters.
Hear how you should work to build trust with reporters
Learn about how to handle a situation when a client asks you to pitch something that is disingenuous
Discover why really understanding journalism when you’re in public relations can make all the difference in the world.
Prove it!
Alissa shares a story about how she was able to place a story in a top-tier publication because of the deep relationship she had formed with the reporter over many years, and why that story, although not exactly what the client had wanted, was a win-win for everyone.
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Matt Hugg knows marketing and Matt Hugg knows non-profits, and the combination of that expertise has brought him to where he is today, sharing all of the knowledge with that community at his site. In addition to the robust library of resources on his site, he’s also the author of The Guide to Non-Profit Consulting.
On this episode, Matt is generous with his insights, and in a short ten-minutes, you’ll learn a lot, whether you’re a volunteer, leader, or board member or a non-profit or not.
Hear why marketing for non-profits is different than marketing for a for-profit company or organization.
Learn how non-profits deal with marketing to both donors and recipients of their services
Discover what resources are out there to help non-profits stay ahead of the curve and why starting with the basics still makes sense
Prove it!
Matt will prove it, by sharing a story of how multi-channel marketing made a significant difference for a non-profit.
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This is the third of a three-part series about communicating in the digital age. The first was about using a communications audit to better understand your audiences. The second focused on how to communicate differently with different generations, and this one is about how to incorporate all that knowledge into your social media efforts.
Our guest for all three is Paul Koulogeorge, the VP of Marketing, Advertising, and Public Relations for the Goddard Systems (GSI), a franchisor with over 500 Goddard Schools across the country.
In this 10-minute episode, you’ll learn about:
• How social media has become the new Yellow Pages
• Whether or not every company or organization needs to have a social media presence
• How using social media the right way can make a significant difference in a marketing campaign
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This episode is the second in a three-part series about communicating in the digital age. The first was about using a communications audit to better understand your audiences. This one is about how we slice and dice different generations and the need to communicate with them in different ways. The third is about incorporating all that social media into marketing efforts.
Our guest for all three is Paul Koulogeorge, the VP of Marketing, Advertising, and Public Relations for the Goddard Systems (GSI), a franchisor with over 500 Goddard Schools across the country.
In this 10-minute episode, you’ll learn about:
• The importance of communication differently with different demographics.
• How Goddard Schools learned how to do this effectively.
• The most important question to ask each audience for the most effective marketing efforts -
This 10-minute episode is the first in a three-part series about communicating in the digital age. This one is about really knowing your audience, which is the first part of any marketing or communications plan. It does a deep-ish dive into the benefits of a communications audit before taking that first step. The second part is about communicating with millennials and other niche groups, and the third episode is focused on incorporating social media into your marketing efforts.
Paul Koulogeorge is the VP of Marketing, Advertising, and Public Relations for the Goddard Systems (GSI), a franchisor of over 500 Goddard Schools across the country.
In this 10-minute episode, you’ll learn about:
Why understanding your audiences, and the nuances inherent in that knowledge, are crucial before your build your marketing plan. How conducting a communications audit can benefit the organization and its audiences. How Goddard incorporates franchisee and employee feedback into their operations. -
You might be wondering why a podcast about marketing has an episode about purpose-driven businesses. There’s magic to why we should, as business-owners, do things to be intentionally good, not just for our customers, but for our vendors and our employees, too.
Hear why today, being a purpose-driven is less about doing no harm and more about being intentionally good, and how that ties into your marketing efforts. Discover how this is different than we call “corporate social responsibility” and why it’s so much more sustainable.
Prove it!
Hear about how an email marketing company embraced a purpose-driven culture and how that move changed their business for their employees and their customers.
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Do any of your colleagues work with a business coach or an advisor? Do you really understand the value a coach can bring to your business or organization?
This episode is for anyone who is thinking about possibly exploring the world of coaching – from the user’s perspective. Eileen Wainwright, a Scaling Up coach who owns Wright Impact Group, joins us to explain the benefits of coaching.
In this ten-minute episode, you will learn about:
The difference between a coach, a mentor, and an advisor
When it might be time to find a coach
What you should look for when hiring a coach
Prove it!
Eileen turns the tables and asks me to prove how a coach (her) changed my business. We discuss the chemistry that’s needed and how a coach adds a layer of accountability to a business owner ready to scale up.
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This is the third episode in a three-part series on Facebook ads.
Episode 107 was a basic overview of Facebook ads, Episode 108 focused on List Building with Facebook ads, and this episode deals with targeting using both Facebook and Instagram ads.
Our guest for all three episodes has been Angela Pointon of Hand Select Your Clients, a firm that works with business owners to generate leads, plan content, and create inbound marketing campaigns.
You’ll spend these ten minutes learning about:
The kind of people who use Facebook and how you can target them with Facebook ads
How ads on Facebook and Instagram differ and how to decide which platform is right for your company
How to know if the ads are worthwhile for your business
Prove it!
Angela will share her experiences with a company that tested both platforms and how they selected the one with the greater return on their investment.
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This episode is part two in a three-part series on Facebook ads. In episode 107, we did a high-level overview of Facebook ads, and on this episode, we dig into List Building with Facebook Ads. The third in the series will be about targeting with both Facebook and Instagram ads.
Angela Pointon of Hand Select Your Clients, a firm that works with business owners to generate leads, plan content, and create inbound marketing campaigns is our expert.
If you listen for ten minutes, you’ll hear about:
1. Why building a prospect database is so important and how Facebook ads can help.
2. How an email address is the gold commerce of the web
3. What you should have in place before you launch a list-building campaign
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Ah, Facebook ads! So much to know and so little time! Because there is so darn much to know, we’re doing a three-part series with Angela Pointon of Hand Select Your Clients, a firm that works with business owners to generate leads, plan content, and create inbound marketing campaigns. She knows Facebook ads inside out.
This episode is the first in the series – a high level look at the ABC’s of Facebook ads.
The next two episodes will look at “List Building with Facebook Ads” and the then
Targeting with Facebook and Instagram ads.”Invest the next ten minutes to learn about:
Why buying ads on Facebook can be more cost effective than Google AdWords or other forms of online advertising.
The kinds of businesses which benefit most from Facebook ads
What an organization should consider before diving into the world of Facebook ads.
Prove it!
Angela will share a story about a B-to-C company which has had tremendous success with Facebook ads.
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Jamie Gosweiler, an expert in online marketing, joins us as we dip into the world of digital marketing and its subset, inbound marketing.
On this episode we discuss --
The definition of inbound marketing and how it related to the larger world of digital marketing
The meteoric rise in interest in inbound marketing and why it’s here to stay.
What a business should consider when it’s ready to explore inbound marketing optionsProve it!
Jamie will tell us about a B-to-B client who invested in inbound marketing and saw an extraordinary return on that investment. -
Podcasts are hot! Everyone and their mother seem to be getting in on the act – and I’m no exception. Podcasts are a great way to share thoughts, cross market with guests, and add content to your website to generate more traffic.
Listen to Toby Lyles on this episode. He is the owner twentyfoursound.com and produces this podcast.
Give yourself ten minutes and you’ll learn:
1. Why podcasts are so hot right now
2. What the most important considerations are when deciding to do a podcast
3. What you need in terms of equipment and time when jumping into the podcast world
Prove it!
Toby will share a story about a company that started a podcast and the outcomes from that decision.
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