Episodes
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If you've ever wondered why coaching feels natural but marketing, networking, pricing, and getting clients feels like an uphill battle, this episode is for you. I don't think it's because you're bad at business. I think it's because nobody ever taught you how to build one. Most coaches have been coaching unofficially for yearsâin their churches, workplaces, communities, and familiesâlong before they ever earned a coaching certification. Coaching isn't the new skill. The business of coaching is.
In this episode, I share two stories from my years as a fitness coach that completely changed the way I think about business. One is about a business coach who walked into my gym and bluntly told me, "Your gym is weird." The other is about a client who couldn't hop because she simply hadn't done it in decades. Both stories reveal the same truth: we can't see our own blind spots, and we shouldn't expect ourselves to instinctively know skills we've never been taught. That's exactly what happens to so many coaches trying to build a business.
If you're ready to stop guessing and build a coaching business that's designed around your strengths instead of someone else's formula, schedule a conversation with me about my Personal Masterclass in Your Coaching Business beginning July 15.
All that starts with a conversation. Letâs talk! www.endotype.com/calendar-30
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What if the thing holding your business back isn't a lack of strategy, confidence, or effort?
What if some of the challenges you're experiencing around visibility, pricing, receiving clients, or growing your business didn't actually start with you?
In this conversation with Carolina Bakker we explored a fascinating topic that many coaches sense but rarely discuss. Carolina believes that some of the fears, limitations, and protective behaviors showing up in our businesses may be connected to inherited patterns, family conditioning, and survival instincts passed down through generations.
We talked about why smart, capable coaches often know exactly what they should do but still struggle to do it. We explored the fear of visibility, the discomfort around receiving money, the pressure to earn success, and why so many coaches find themselves repeating the same business patterns despite investing in courses, certifications, and marketing training.
If you've ever found yourself wondering, "Why do I keep doing this?" or "Why does this feel harder for me than it seems to for everyone else?" this episode offers a completely different lens through which to view your business challenges.
Guest BioCarolina Bakker is the Rat Race Release Coach and creator of Business Healing Bootcamp. She helps highly perceptive, spiritually open women entrepreneurs release generational patterns, protective reflexes, and inherited limitations that may be affecting their business growth. Through Family Constellation work, intuitive guidance, and energy-based coaching methods, she helps clients create greater confidence, visibility, and success.
Connect with CarolinaWebsite: https://coachingbycarolina.com
LinkedIn: https://linkedin.com/in/carolinabakker
YouTube: https://www.youtube.com/@rat_race_recovery
Resources for Coaches
Take the Endotype Formula Quiz and discover your Coaching Superpower:https://endotype.com/
Book a Connection + Direction Call:https://ravingcoaches.com/C&D
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Missing episodes?
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You donât have a strategy problem. You have a trust problem.
In this episode, Iâm breaking down the real reason coaches arenât getting clientsâeven when theyâre doing âall the right things.â Weâve been taught to believe people buy based on logic, information, and credentials. Thatâs not whatâs happening. People buy because they trust you. And in this episode, I walk you through exactly where that trust is being built⊠and where you might be quietly losing it.
We talk about how over-explaining your expertise actually weakens trust, why information-heavy marketing falls flat, and what it really means to be âvisibleâ in a way that makes people want to work with you. I also share examples from networking conversations, websites, and branding decisions that either create connection or shut it down completely.
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Youâve taken the courses. Youâve hired the coaches. Youâve learned the strategies.So why are you still second-guessing every decision in your coaching business?
In this episode, Iâm digging into something that quietly sabotages even the smartest, most capable coaches: trust. Not the fluffy version of trustâbut the real, lived experience of trusting your own decisions when it comes to your marketing, your pricing, and your next steps. I share how âbeing smartâ can actually become a protection mechanism, why so many coaches default to external opinions, and how to start recognizing the difference between true intuition and avoidance.
We also talk about how to actually practice trust in your businessâbecause most of us were never taught how to listen to ourselves in the first place. Whether youâre constantly tweaking your messaging, changing direction, or feeling stuck between ârestâ and âpush,â this episode will
If youâre tired of second-guessing your decisions and want clarity on whatâs actually right for your business, take the Endotype Quiz: https://endotype.com/
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Are you sitting in decision fatigue right now? You're going to love this episode with Teri Karjala.
If youâre a coach who keeps second-guessing your next move, wondering if youâre choosing the ârightâ strategy, or feeling pulled in ten different directions⊠this episode is going to land. Teri brings in her background as a Business Success Therapist to talk about something most coaches donât address directly: the unconscious blocks that keep you stuck fear, overwhelm, self-sabotage, and imposter syndrome.
We also got into something I see all the time in coaching businesses the difference between talking to people (the marathon) and using things like speaking and media (the sprint). And hereâs the truth: most coaches want the sprint without doing the training. Thatâs where things fall apart.
Guest BioTeri Karjala is a Business Success Therapist, best-selling author of Be the Magic of You, and host of Talking With Teri-TV. With 28 years in counseling, she blends energy psychology, intuition, and principles of quantum physics to help entrepreneurs clear unconscious blocks and create aligned success.
Connect with TeriWebsite: www.TalkingWithTeri.comTV: https://tv.talkingwithteri.comYouTube: www.youtube.com/talkingwithteri.comInstagram: https://www.instagram.com/talkingwithteri/LinkedIn: https://www.linkedin.com/in/terikarjala/
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I recently interviewed Clive Enever, and this conversation goes straight to the heart of why so many coaches struggle to get clients, even when theyâre good at what they do.
Clive has been in business and coaching for over 30 years, and what he shared about sales, identity, and âideal clientsâ is not what most coaches are being taught. We talked about why demographics donât define your ideal client, what sales actually is (hint: itâs not persuasion), and how misunderstanding your clientâs real needs is whatâs quietly killing your conversions.
If youâve ever felt uncomfortable selling, unsure who your work is really for, or frustrated that your marketing isnât landing, this episode will give you a completely different way to look at your business.
Guest BioClive Enever isn't just a business strategist, coach, and mentor; he's a seasoned entrepreneur with over 30 years of experience navigating the highs and lows of the business world. He understands the unique challenges faced by small and medium businesses (SMBs) because he's been there himself.
Previously holding senior roles in Telecommunications, Retail, and Property, Clive brings a wealth of industry knowledge to the table. Now, he leverages his expertise and proven strategies to help entrepreneurs and business owners like you achieve their goals. Clive doesn't believe in a one-size-fits-all approach. He gets to know your individual needs, whether you're seeking increased profits, a better work-life balance, or less stress. Combining his friendly demeanor with sharp insights, he uses humour and his extensive knowledge to guide you towards success.
Links + CTAhttps://www.enevergroup.com.au/strategy/ https://www.linkedin.com/in/cliveeneverhttps://www.facebook.com/clive.enever
Listen to the Raving Coaches Podcast:Spotify: https://open.spotify.com/show/7pNiUG0d05CTFM0MNJeuFE?si=dd985373802a470bApple: https://podcasts.apple.com/us/podcast/raving-coaches/id1673460023
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Start here (before you get distracted):Take Shannynâs Executive Function Quiz â https://EFBombCoach.com/FB
If youâve ever found yourself staring at your computer thinking, âWhy canât I just get my crap together?â â this episode is for you.
Shannyn Schroeder is an executive function coach who helps neurodivergent women, especially those with ADHD, build systems that actually work for their brains. We talked about why so many women are getting diagnosed later in life, what executive functioning really looks like in real life (not textbook language), and why traditional business advice often creates more chaos instead of less.
What I appreciate about Shannynâs work is how practical it is. Sheâs not trying to âfixâ you and she is not giving you another dumb check list to follow. Sheâs helping you understand how your brain works so you can build a business that runs even on the days when your energy, focus, or motivation are all over the place.
Guest Bio:Shannyn Schroeder is an executive function coach who helps neurodivergent women build sustainable systems for their lives and businesses. With over 10 years of experienceâand as a mom to three neurodivergent kidsâshe brings both professional expertise and lived experience to her work. She specializes in helping women who receive ADHD diagnoses later in life move from ânow what?â to clear, practical next steps.
Links & CTA:Website â https://EFBombCoach.comFacebook â https://EFBombCoach.com/FBYouTube â https://EFBombCoach.com/YT
Take the Executive Function Quiz â https://EFBombCoach.com/FB
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You can have a beautiful website⊠and still not get clients.
In this episode, I answer a simple but powerful question: whatâs the one thing your website needs to make people book instead of bounce? After working with hundreds of coaches and hosting over 150 podcast interviews, Iâve seen the same issue over and over again, coaches arenât clearly explaining the problem they solve in language their clients actually understand.
We dig into why âconfidence coachâ and âtrauma coachâ arenât enough, how coach-to-coach language is hurting your business, and what it actually sounds like to communicate in a way that makes someone say, âYes, thatâs exactly what I need.â
If youâre ready to fix your messaging and start getting real traction, book a Connection + Direction Call: http://ravingcoaches.com/c&d
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In this episode we get into something that I love talking about. Building and running your business in a way that fits how you operate.
If youâve ever felt like youâre doing âall the right thingsâ but still hitting a wall, this episode will land. Mary brings in Human Design as a way to understand how your energy actually works. We talk about why the standard way of building a business doesnât work for most coaches, how burnout shows up differently depending on how youâre wired, and what it actually looks like to build something that fits you.
Guest BioMary Clavieres is an executive and leadership coach who integrates Human Design and mind-body practices into her work. She helps high-level professionals make aligned decisions, navigate burnout, and lead in ways that actually fit who they are.
Links & CTAsConnect with Mary and learn more about her book Mind-Body Connection Unlocked at www.maryclavieres.comGet your free human design chart on her site at: https://www.maryclavieres.com/getyourchartIf youâre tired of trying to force your business to work and want to understand how to build it around you, this is worth your time.
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I recently interviewed Erin Foley, and if youâve ever felt like your energy disappeared overnight⊠your weight stopped responding⊠or your sleep just wonât cooperate anymoreâthis is the episode you didnât know you needed.
In this episode with Erin Foley, weâre not talking about surface-level wellness advice. Erin breaks down whatâs actually happening in your body after 35, especially the connection between cortisol, blood sugar, and the symptoms most women are frustrated by. So if you have ever felt like your energy disappeared overnight⊠your weight stopped responding⊠or your sleep just wonât cooperate anymoreâthis is the episode you didnât know you needed.
The part that stood out most to me? Most women think they have a hormone problem at the âtop of the icebergââbut the real issue is happening underneath it.
Erin also shares her unique story of moving from a Chiropractic business to functional medicine practitioner and giving up her clinic. Find out why and how that move was created.
Guest Bio:Dr. Erin Foley is a functional medicine practitioner and hormone health expert who helps women over 35 stop guessing and start understanding whatâs actually happening in their bodies. She specializes in metabolic health, cortisol balance, and personalized nutrition strategies to improve energy, sleep, weight, and overall wellbeing.
Links + Resources:Website: https://vibranthealthywoman.comFree Guide: 5 Steps to Boost Your Energy NaturallyYouTube + Newsletter: Available through her website
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Most coaches say yes to collaborations way too quicklyâand then wonder why nothing comes from them.
In this episode, Iâm pulling back the curtain on collaborations: podcasts, summits, workshops, and all the âwe should do something togetherâ conversations that show up in your inbox or networking groups. Because the idea sounds great, but the execution? Thatâs where things fall apart. I share what Iâve learned from saying yes early in my business, what actually made a difference, and how I now evaluate every opportunity that comes my way.
We talk about marketing plans (or the lack of them), audience size, quality of leadership, and the difference between someone whoâs building a business and someone whoâs just dabbling. If youâve ever walked away from a collaboration wondering what the point was, this conversation will give you clarity.
You donât need more opportunitiesâyou need better ones.
Book a Connection + Direction Call and figure out whatâs actually going to move your business forward: http://ravingcoaches.com/c&d
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If youâve ever felt like youâre ânot quite saying it rightâ when you talk about your work you're going to enjoy this interview with Robin Carr.
Robin talks about being unapologetically yourself, and what I appreciated is that she didnât make it fluffy. She made it practical. This isnât about confidence affirmations. Itâs about how you talk to yourself, what you tolerate, and whether youâre actually willing to show people who you are.
We also got into why coaches hold back in their marketing, how people-pleasing shows up in business, and why small daily choices (not big reinventions) are what actually create change.Robin Carr is a mindset coach and speaker who helps individuals break out of limiting patterns and step into a more confident, self-directed version of themselves. She is the founder of Thrive Unapologetically and creator of the Empower framework.
Connect with Robin:Facebook: https://www.facebook.com/TheRobinCarr/Linked In: https://www.linkedin.com/in/robin-carr-232ab3b0/
Take the Endotype Quiz â https://endotype.comOr explore: Stop Calling Yourself a Coach â https://ravingcoaches.com/stopcoach
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I recently had someone ask me what Endotype is a ânatural sellerâ. All Endotypes can sell, but sales often feels uncomfortable for a lot of coaches. It doesnât mean you are bad at it. You just donât have a structure for the sales experience.
In this episode, I walk you through the exact framework I use on sales calls that makes them feel easier, more natural, and far more effective. Instead of trying to âsellâ your coaching, youâll learn how to guide your potential client through two clear decisionsâone that has nothing to do with your offer at all.
We dig into how to help someone fully see why what theyâve been doing isnât working, how to identify whether theyâre actually ready for change, and why so many calls stall out before you ever get to talking about your program. If youâve ever had a great conversation that didnât turn into a client, this will explain why.
This is one of those episodes that will immediately change how you run your next sales call.
CTA: Book a Connection + Direction Call and letâs look at whatâs actually happening in your sales process: http://ravingcoaches.com/c&d
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When I first started coaching, I wore âempathâ like a badge of honor. But the more I learned from Anna Hanael, the more I realized that being an empath without boundaries leads straight to burnout, anxiety, undercharging, and people-pleasing in business and relationships.
In this episode Anna shares her journey from communist Poland to becoming a hypnotherapist and energy teacher working with professional empaths who look successful on the outside but feel exhausted inside. We talk about the difference between the unconscious empath (the people-pleaser) and the evolved empathâsomeone who knows how to sense energy without making everything about them. We also dive into pricing, energy exchange, and why free clients often value transformation the least.
If youâre a coach who struggles with boundaries, over-giving, or charging what you actually need, this episode is going to challenge you in the best way.
About Anna HanaelAnna Hanael is a speaker, mentor, healer, and certified hypnotherapist with over 25 years of experience in energy work. She helps high-performing empaths rebuild self-worth, regulate their nervous systems, and lead with grounded presence in love and business using her signature Hanael Method.
Connect with Anna:Website: https://annahanael.comFree Masterclass: âNo Is a Full SentenceâYouTube https://www.youtube.com/@annahanael
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If youâve ever watched someone âperform leadershipâ and wondered whether youâre the problem because you refuse to play that game⊠this episode will land. Veronica Taylor doesnât teach leadership as a job title. She teaches it as a lived valueâsomething you carry into your relationships, your work, and the moments that test you when nobodyâs clapping.
Veronicaâs story is intense in the most honest way: born on the day of a revolution, immigrating young, experiencing homelessness in San Francisco, and learning survival-level discernment that most people only talk about in theory. We get into the difference between being adaptable and being performative, and why âchameleoningâ can be a tool that saves youâuntil it becomes the thing that keeps you stuck.
We also go straight into responsibility without turning it into blame: how to extract yourself from the noise, choose your next move, and build an identity sturdy enough to hold your next level. Veronica has a line that stuck with me: who you think you are is how you show up in the world. If your business, leadership, or confidence is hitting a ceiling, youâll hear exactly why.
Guest BioVeronica Taylor is a leadership coach and speaker who teaches people how to lead in lifeânot just at work. With two decades of corporate leadership experience and 13 years as a certified professional coach, she helps individuals build emotional intelligence, personal clarity, and self-trust so they can lead authentically instead of performatively.
Guest Links + CTA
Website: LifeLeadersCoaching.comLinkedIn: www.linkedin.com/in/lifeleaderscoaching -
Most coaches think being a podcast guest is about exposure. Itâs not. Itâs about intention, preparation, and knowing exactly how a podcast fits into your client-attraction strategy. In this episode, I break down what actually makes podcast guesting work for coaches â and why so many people are wasting time saying yes to interviews that go nowhere.
We talk through the unsexy but critical logistics that immediately impact whether people listen to your episode or turn it off â from sound quality and camera setup to how hosts decide who they book again. I also share what I look for as a podcast host, why filling out guest forms matters more than people realize, and how to position yourself so hosts see you as a professional, not a liability.
Then we get into the part most coaches skip: converting listeners into your audience. I explain why vague CTAs donât work, how to use podcast guesting to grow your list, and why sharing your own guest episodes is non-negotiable if you want clients to remember you and understand what you actually do.
Timestamps
02:10 Why podcast guesting should come before starting your own show06:40 The #1 reason people stop listening to podcast episodes12:30 Camera setup mistakes that kill your social clips19:15 How to get booked on more podcasts (without agencies)30:40 Why most podcast guests never get clients38:10 The right way to convert podcast listeners into your audienceCTA:Book a Connection + Direction Call to map a podcast guesting strategy that actually brings in clients:http://ravingcoaches.com/c&d
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In this interview with Molly Thompson, we discuss coachesâespecially those who are having deep impact, so capable, and still quietly exhausted by guilt, shame, and the pressure to âdo more.â
Molly is building Elevated Achievers, a community for high-achieving women entrepreneurs (many with ADHD) who are already productiveâbut donât feel alive in their work anymore. We talked about why productivity hacks donât help this group, how ADHD often shows up differently in women, and why being wired differently doesnât mean youâre broken. We also dug into energy as a currencyâand how scattered energy limits impact no matter how smart or capable you are.
This episode is especially for coaches who know they think faster, feel deeper, and see patterns others missâbut have struggled to name, claim, and trust those gifts without self-judgment.
Guest BioMolly Thompson is the CEO of Elevated Energy and the founder of Elevated Achievers, a community for high-achieving women entrepreneursâmany with ADHDâwho want to turn energy into meaningful, sustainable impact. She works at the intersection of systems thinking, intuition, and collaboration.
Guest Links & CTAsConnect with Molly and Elevated Achievers on LinkedIn https://www.linkedin.com/in/heymollydolly/
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If youâve ever hit an income goal and felt⊠nothing (or worse: pressure), this conversation will land. I sat down with Teresa Romain whoâs been teaching abundance for 30 years and we went straight into the uncomfortable truth most coaches avoid: you can be doing âeverything rightâ financially and still feel like youâre failing. Teresa talks candidly about debt, shame, bankruptcy, and the moment she realized her entire definition of abundance was built on external proof.
We unpack what she calls The Abundance Trap: when abundance becomes a destination âout there,â and money becomes the metric that decides whether youâre enough. Teresa explains why the goalposts move even when your income grows, why âbeans and riceâ strategies can be useful but arenât the same thing as abundance, and why sufficiency (not âmore and moreâ) is where freedom starts to show up. This is one of those episodes that makes you rethink your
Guest BioTeresa Romain is an abundance coach with 30+ years of experience helping people shift their relationship with money, scarcity, and self-worth. Sheâs known for naming the patterns most of us normalize pressure, chasing, hiding, proving and guiding clients into a more honest, grounded definition of abundance that isnât dependent on external results.
Guest Links
Teresa shares a âFind out if youâre in the trapâ resource with 15 common symptoms and free downloads (linked in the show notes).Teresaâs April deep-dive event: The Liberated Experience (details on her website, linked in the show notes).Listen to Raving Coaches:†Spotify https://open.spotify.com/show/7pNiUG0d05CTFM0MNJeuFE?si=dd985373802a470b†Apple Podcasts https://podcasts.apple.com/us/podcast/raving-coaches/id1673460023
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If you have ever thought âI know what Iâm doing⊠so why am I not getting booked?â youâre going to feel painfully seen in this episode with Jenny Unsworth. We talk about the moment a smart, high-achieving coach realizes that doing more isnât the answerâbecause in a personal brand business, people arenât buying your brain. Theyâre buying what they feel when you speak, teach, and lead.
We got into the ways coaches end up sounding proformative. Not because theyâre fakeâbecause theyâre trained. School, jobs, the whole employee pipeline teaches: do what the authority figure says, and youâll get the reward. Entrepreneurship is different. You can do every step and still get no payoff if youâre not anchored in your own voice, your own lane, and the work you can actually stand behind when the results show up.
And the DM conversation in this episode? Worth the listen. Jenny reframes âselling in the DMsâ into what it should have been all along: connection without an agenda, trust built through honest touchpoints, and content that does the heavy lifting so youâre not trying to force a pitch in message #4 like a desperate raccoon.
Jenny Unsworth coaches ambitious women in their 20s (and other driven entrepreneurs) who want predictable sales without losing themselves in hustle, performance, or constant strategy changes. Sheâs known for spotting the âhalf tweaksâ that keep people stuck and helping them lead with clarity, conviction, and real brand energy.
Connect with Jenny on Instagram: @iamjennyunsworth -
Ever wonder why you canât seem to âjust do the thingâ in your businessâeven when you know what to do?
This episode with trauma healing coach Sara Miley will blow your mind. We unpack why common coaching struggles like imposter syndrome, burnout, black-and-white thinking, and people-pleasing are often unprocessed trauma responsesânot mindset issues.
Sara breaks down Internal Family Systems (IFS) in a way that makes sense for your coaching practice and your own healing. If your nervous system is tired, your confidence feels fragile, or youâre over functioning just to feel safe, this is your episode.
†Learn more about Sara Miley: saramiley.com †Follow her on Instagram: @CoachSaraMiley †Take the Endotype Quiz https://www.endotype.com
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