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In Series 4 Episode 9 of Raw Talent, I am speaking with Katrina Armitage who is the vision behind Fashion Desk UK an initiative she has set up inspired by the needs of brands in today's fashion industry reinforced by 26+ years in the business.
Fashion Desk UK facilitates and supports retailers and brands in relocating some of their manufacturing to the UK in order to establish a transparent supply chain and improve sustainability, offering flexibility, creativity and speed to market.
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In S4 Episode 8 of Raw Talent, I am speaking with Erica Horne founder of CAD For Fashion. Erica and her team teach the most effective steps for computer and iPad based Photoshop and Illustrator. They offer group sessions and one-to-one lessons with a step-by-step watch, learn and do approach for students, graduates and established designers of all levels.
Erica believes iPad Illustrator launched in 2020 will revolutionise fashion CAD with its speed, accuracy and ease of use. It makes light work in enabling a designer to create highly professional CAD's and illustrations to a professional standard a skill we see people continually honing throughout their fashion careers.
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In Series 4, Episode 7 of Raw Talent we are exploring how psychology can make fashion better with Professor Carolyn Mair, Author of 'The Psychology of Fashion'.
Carolyn Mair is a Chartered Psychologist and Fellow of the British Psychological Society. Her professional experience spans consultancy, academia and early careers in visual merchandising, graphic design, dressmaking and portraiture. During her 20 years in academia, she was promoted to full Professorship at two universities and established a Psychology Department at University of the Arts London (UAL) pioneering the world’s first Psychology for Fashion Masters degrees (MA and MSc).
Carolyn left academia in 2017, established her consultancy and wrote a book, The Psychology of Fashion, published in 2018.In the first of a 3 part series, we are going to explore why the psychology of fashion matters and it's impact on society and the industry.
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In Series 4, Episode 6 of Raw Talent I am joined by sustainability and raw materials expert Kavita Dass.
With a solid history in raw material sourcing and technology, Kavita combines both industry experience and study to offer an authoritative grasp of the latest innovations, sustainable sourcing and circular economy challenges and solutions faced and on offer within the industry.
Her unique selling point is the ability to help implement and embed sustainability with a systemic approach, so that a business remains agile and in step with its customers. Implementing changing practices is a gradual process that should not impede or disrupt but instead be a smooth transition.
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In Series 4, Episode 5 of Raw Talent I am speaking with Rebecca Rodden founder of Eluroom.
Rebecca's career evolved in a 21-year stint at Ted Baker rising from Receptionist to Buying Director across two decades during which we have experienced the evolution of technology making a revolutionary impact on the way in which fashion is consumed and experienced.
During her time at Ted Baker, Rebecca worked across men’s and women’s clothing, accessories, footwear and licensed product with the mission of continually evolving the Ted Baker brand through innovation and diversification in response to the ebb and flow of a changing global consumer.
2020 has shaken many established businesses and stepping out into a brave new world, Rebecca is embarking on a new chapter inspired by a desire for balance expressed in her about to launch brand Eluroom.
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In Series 4, Episode 4 of Raw Talent I am speaking with luxury brand consultant Michelle Mahlke. After graduating with Degrees in Art History and Fashion Design, her career started in 2006 with iconic designer Roland Mouret and progressed through several roles from EA / Office Manager (2006 – 2007) to PR, Event Management and Special Projects (2008 – 2009), General Manager (2009 – 2013) and ultimately Managing Director (2013 – 2018). This breadth of knowledge and expertise positioned Michelle with the opportunity to understand the successes, challenges and growing pains of the business and how to get past them.
She is fascinated by making a dream become reality and has the imagination, determination, and experience to build this synergy within a developing business.As a consultant, her goal is to help founders and owners build successful and dynamic companies that inspire both teams and consumers to carve out new niches within their respective industries.
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In Series 4, Episode 3 of Raw Talent I am speaking with Tanya Robertson Founder of Womanhood, an online store showcasing a curated collection of lingerie by female founders offering multiple sizes and styles, creating a positive underwear shopping and wearer experience.
Womanhood reflects representation, authenticity and women reclaiming their bodies. It is a joining of forces showcasing brands that share the aligned values of diversity, inclusion and body positivity.
The aim is to build a community of confident, empowered women whilst championing diverse, ethical and independent brands, who create their products with love.
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Welcome to Series 4, Episode 2 of Raw Talent, where we are off to the Netherlands and getting all summery with sustainable swim & resort wear brand Bower. As soon as we head to the website, we want to book a holiday and buy everything! Bower offers modern design-led beautifully constructed swimwear for men and women that retains functionality and ease of wear. 1% of profits are donated to the Healthy Seas initiative and all swimwear is created from fabrics produced with ECONYL®, a yarn created from post-consumer plastic waste including discarded fishing nets.
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In Series 4, Episode 1 of Raw Talent we're heading to Ipswich to chat with Matthew Rawlings Retail Director of Coes, one of the UK’s largest independent fashion retailers. Matthew has extensive expertise across all aspects of retail operations including product, high-end store management, area management, buying, merchandising, financial planning and team development.
He brings a warm and engaging leadership style that gets the best out of individuals and creates happy high performing teams. Exactly what you'd expect at a business at the forefront of style that is constantly pushing for innovation. Where service excellence and selecting the best styles with customers in mind is at the heart of what they do. -
Welcome to Series 3, Episode 10 of Raw Talent where we are back in London diving into brand development, communications and investment with John Hoffman, Partner at the New Spirit Group and ex-Chairman of The Communications Store, now Science Magic Inc.
John was at the helm during the evolution of The Communications Store into Science Magic Inc. with the mission of building, partnering with and investing in the brands and people of tomorrow using Science, Magic and Experience.
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Welcome to Series 3, Episode 9 of Raw Talent, where we are back in London sneaking a peek behind the scenes at emerging menswear brand Basic Rights with MD Jack Gove. Basic Rights was founded in New York and launched in Electric Lady Studios in 2016 by guitarist Freddie Cowan of The Vaccines, before relocating to East London in 2018. They believe in style combined with fabric, fit and finish. Ethical transparency and sustainable practices are at the forefront of the brand's values in creating elevated essentials, designed as off-duty uniforms for modern creatives.
The message is about getting the basics right. -
Welcome to Series 3, Episode 8 of Raw Talent, where we are hanging in London and experiencing a French twist with footwear designer Léa Zana who is also the founder of emerging homeware brand Vaisselle Boutique, founded during lockdown as a homage to all the favourite restaurants and bistros Léa is missing.
Léa confesses that the food she cooks is terrible and she had to find a way to make it tasty and yummy.So she designed a range of kitchen and decoration essentials inspired by Spanish antique ceramics with a colourful twist. All the items are interchangeable so you can create your OWN tablescape. By the way, in case you're wondering what Vaisselle means... it’s the French word for crockery.
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Welcome to Series 3, Episode 7 of Raw Talent, where we are back in London exploring the world of brand consultancy with Erin Mullaney whose experience has been honed in luxury fashion working at Selfridges, Browns Fashion, Avenue32 and Tom Ford before stepping out as a luxury fashion consultant guiding brands on PR, marketing & creative direction, buying & merchandising, product development, range planning, global pricing, digital strategy and distribution channels.
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Welcome to Series 3, Episode 6 of Raw Talent, where we are heading to Ireland and jumping into the world of AR with Allen Wixted and exploring how Augmented Reality is helping bring furniture to life inside your home, which is an ideal solution for brands with physical stores impacted by lockdown, online brands and consumers looking for new furniture and homeware items.
Plop have harnessed ingenious technology that allows you to place an item of furniture in your home on your mobile so that you can see what it looks like before you buy.
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Welcome to Series 3, Episode 5 of Raw Talent, where we are heading into the world of design with Creative Directors Rob Warner and Craig Buglass founders of Spark Design Academy.
Rob and Craig have amassed 45 years experience between them and are proud owners of the award-winning design agency Spark. Together, they have designed a series of courses that can fast-track your career, built from the knowledge they have of working at the highest level in the field.
Spark Design Academy has been crafted to provide you with everything you need to develop your core design, presentation and business skills with a window into the world of luxury, fashion and sportswear industries, giving you the advantages you need to forge a successful career. -
In S3 Episode 4 of Raw Talent, I am speaking with Elodie Carpentier founder of Le Rouge Francais the first vegetable based ethical cosmetics brand inspired by a search, whilst pregnant for chemical free cosmetics that would not harm the baby.
Le Rouge Francais is blazing a trail in ethical make-up innovation using pigments derived from plants. Dyer’s madder, alkanet, achiote (ah-chee-oh-tah), red radish, elderberry, hibiscus, sweet potato, purple corn, tomato lycopene are all sources of inspiration infused to reveal their natural, colours. As a bonus they also boast extraordinary biological properties that nourish, hydrate, repair and protect the skin.
Forging a path in natural, responsible and sustainable cosmetics, Le Rouge Francais collaborate with pioneers and artisan communities in sourcing fair trade certified, ethical, sustainable, organic ingredients. -
In S3 Episode 4 of Raw Talent, I am speaking with Keiran Hewkin founder of Swyft Home. Keiran is revolutionising the home furnishing market with great quality sofas that do not require an enactment of a sketch from Friends to get them through the front door.
Over plenty of cups of tea and lots of brainstorming, the Sofa In A Box was born; a sofa which could be delivered to your door in 48 hours through the tightest of entranceways and assembled in minutes.
Built in their own factory by highly skilled craftsmen Swyft have created a seamless, effortless product offering which is not only convenient, but also incredibly comfortable and meets the needs of the modern consumer, which is the philosophy at the heart of every decision they make as a people-first company. -
Welcome to Series 3, Episode 2 of Raw Talent where we're heading to Newcastle to explore the world of affordable rental fashion with Isabella West founder of Hirestreet. When it comes to fashion rentals, Isabella discovered people worry about damage, late fines and affordability. As consumers, they were spending around £25-30 on an outfit they'd wear once and throw out when they stumbled across it again in the future. Through focus group studies, she discovered people want newness and access to the styles they are already buying at an affordable price. With inclusivity, sustainability and empowering women at the foundation of their values, Hirestreet, offers outfits for all occasions including new, pre-loved, modelled by you and a try on service.
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Welcome to Series 3, Episode 1 of Raw Talent where we're heading to Sweden for an educational chat with Linn Frisinger founder of Swedish Stockings. It all started after watching the 2010 documentary The Light Bulb Conspiracy which uncovers how planned obsolescence has shaped our lives and economy since the 1920’s, when manufacturers deliberately started shortening the life of consumer products to increase demand.
The film also profiles a new generation of consumers, designers and business people like Linn, who have started challenging planned obsolescence as an unsustainable economic driver. Linn explains that tights are made from petroleum which shocks most people. She saw many areas for improvement in design, quality, sustainability and packaging and has set about rewriting the rule book to create the first sustainable worldwide hosiery brand made from fully recycled nylon. -
Welcome to Series 2 Episode 10 of Raw Talent where we're heading to Spain and joining Laura Lamarca Head of PR at fashion and footwear brand Alohas.
Alohas are amongst a new wave of brands blazing a trail in sustainable fashion by combining style, local craftsmanship and a pre-order business model aimed at making goods to order to help reduce oversupply and landfill, whilst actively engaging with their customers on the aftercare of their made-to-order purchases.
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