Episodes
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If you’re a business owner, you’ve likely felt that guilt—the feeling that you should be doing more, juggling everything better. And for the parents out there, you know the added pressure of mom guilt or dad guilt. It’s the constant balancing act between responsibilities to your kids and your business.
Today, in our Retail Therapy segment, we’re joined by Robyn Noel, co-owner of Cloud Nine Pajamas. Robyn opens up about running a business with her sisters, managing motherhood, and trying to do it all. We dive into practical tips and tools to help balance our many priorities—whether you’re a parent or not.
This conversation gave me some much-needed clarity, and I’m sure it’ll do the same for you. This episode is full of tips about finding balance, reducing that overwhelming guilt, and showing up stronger in both our personal and professional lives.
[04:43] Robyn's challenge: the pressure of being a mom in business
[11:19] The truth about why we're bad at multitasking
[15:25] How to use transition rituals to fully engage at home
[19:35] Most business issues aren’t as urgent as they seem
[31:31] Why no one builds a business alone
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Today, we’re diving into a hot topic chosen by our listeners: how small businesses can borrow a few powerful moves from big box stores to stay competitive and grow.
My guest, Mehru Anand from Doodling NYC, shared some great insights—and I’ll break it down so you can apply these big-business strategies to your own operation.
Big players use data to drive decisions, but small businesses can get in on this too, even with a smaller budget. We’ll also talk about the power of strong employee training and systems—onboarding doesn’t have to be fancy to be effective!
Finally, we’ll look at budgeting. Knowing when to save and where to invest can make all the difference, especially during peak seasons. By the end of this episode, you’ll have a few easy-to-implement tips to grow, stay efficient, and keep your customers coming back![07:24] How big box retailers keep their team motivated
[12:00] Why every retail business needs SOPs
[16:48] How to manage costs with a clear budget
[18:36] What corporate stores are doing to keep customers coming back
[22:29] When to map out your seasonal promotions
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Missing episodes?
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When I sat down with today’s guest, Mehru Anand, founder of Doodling NYC, at NY NOW, I was immediately inspired by her journey. Mehru’s journey from corporate executive to retail entrepreneur is truly inspiring.
In this episode, she shares the challenges she faced transitioning into her own business, working with freelancers, and navigating e-commerce platforms like Shopify and Etsy.
Mehru’s brand, Doodling NYC, is all about embracing authenticity and the motto "being proudly imperfect." She’s building a community and plans to expand her presence in brick-and-mortar stores—a vision she shares with us at the end of the episode that will leave you feeling motivated.
Her brand encourages creativity and self-expression. I know you’re going to love this conversation!
[00:40] How Mehru realized she didn't have a brand[03:00] Mehru’s business philosophy: proudly imperfect
[06:27] The challenges Mehru tackled when jumping from corporate to e-commerce
[11:32] How Etsy and Shopify stack up against each other
[14:44] Mehru's advice for hiring freelancers
[20:51] What the future looks like for Doodling NYC
[24:08] Mehru's resilience round
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Welcome to this special bonus episode. I wanted to film this because we had some really big news this week. We are now operating as Rooted in Retail, not Crystal Media. We have been undergoing this transformation for some months now behind the scenes and I wanted to take you though the decision process because I think there is a lot you can learn about branding and messaging in your business. I am also sharing with you the plans have have for the future and what you can expect!
I'm really excited about what we're doing and I'm really excited for you to be a part of it.
[00:00] Big Announcement!
[00:38] Behind the Scenes of the Rebranding Decision
[02:28] The Importance of Messaging in Business
[03:57] Evolution of the Brand: From Crystal Media to Rooted in Retail
[05:57] Expanding Beyond Social Media
[07:21] Introducing the Rooted in Retail Network and Mastermind
[12:05] Personal and Professional Growth
[15:38] Here's to the Future
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Imagine if you could have a dashboard that shows you exactly where your business is succeeding—and where it’s not. Today, I’m going to show you how!
Dan Holman joined me in the last episode to share some powerful ideas on why key performance indicators (KPIs) are essential for growing a retail business. We talked about how analyzing these results weekly can show you what’s working in your business and help you leverage that data to boost profits.
Today, I want to dive even deeper into this and explore how AI is completely transforming the process of tracking and analyzing metrics. I’m also giving you an exclusive sneak peek at something I’m really excited about—our upcoming Rooted in Retail launch in June 2025!
And, of course, I’ll share some practical steps for creating and automating your own metrics dashboard using tools like Google Sheets and AI to take your business to the next level.
Get all of the details on our website!Join the Rooted in Retail Facebook Group to continue the conversation
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If your POS system is more of a headache than a help, you need to hear this! Today, I’m joined by my friend and industry expert, Dan Holman, who’s here to show you how tracking the right data can drive your sales.
This episode is action-packed. Dan brings over 40 years of retail experience to the table, and he’s ready to break down some of the most important metrics in retail—what you should be measuring, why it matters, and how to simplify the process so it feels less overwhelming.
Dan is an award-winning business coach and founder of The Wealthy Retailer, a consulting firm that helps independent retailers and wholesalers boost profitability and cash flow.
We’ll also dive into the hot topic of POS systems. Whether you love yours, hate it, or feel stuck somewhere in between, Dan has expert advice on how to find the right fit for your business. He’s also sharing key insights to help you prepare for a successful holiday season.
Trust me, you’ll want to stick around until the end. Even in our Resilience Round, Dan is dropping wisdom, ideas, and resources that you can start using right away!
[04:25] Dan’s 40+ years of retail experience[07:12] Why negativity holds back so many independent retailers
[10:49] The top things retailers overlook in inventory management
[18:48] Biggest data points retailers should monitor regularly
[25:25] How Dan recommends retailers track in-store traffic
[27:42] The easiest platform for tracking metrics
[30:36] Dan's advice on choosing a POS system
[34:51] How make teams stronger and more profitable
[37:57] What retailers can do to have a strong Q4
[40:14] Dan's Resilience Round
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Do you have a mile-long to-do list and feel like you’re constantly working but barely moving the needle on sales? If that sounds like you, this episode’s for you.
We’re back with another special Retail Therapy segment, and this time, Ronda and I are joined by the amazing mother-daughter duo Angie and Alyssa from Blue Dahlia Designs.
In this episode, we dive deep to help them achieve more sales, find more balance, and gain clarity on the tools and systems that really drive growth. Together, we talk about what it takes to actually build the business instead of just checking off tasks.
As a small business owner, I know firsthand how easy it is to get lost in the weeds. But as we explore here, being busy doesn’t always mean we’re moving the business forward.
I can’t wait for you to tune in and soak up all the systems, tools, and advice Ronda and I share. It’s absolutely jam-packed!
[03:50] Alyssa & Angie's challenge: bringing back repeat customers[06:13] What the store needs to achieve to be considered successful
[08:46] Ronda's advice for a better work-life harmony
[13:35] Why rest can be a game changer in business
[14:53] Busy work vs. profit-making activities
[20:14] How batching your to-do list can free up hours
[25:14] One idea for an additional revenue stream
Get all of the resources on our website.Join the Rooted in Retail Facebook Group to continue the conversation
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Stacey Pecor's story of pivoting through challenging times had me rethinking my creative process. In this episode of After the Show, I’m sharing insights from my inspiring conversation with Stacey from Olive & Bette’s.
During our chat, Stacey opened up about her commitment to continuous learning and adaptability. Two habits she shared are fantastic ways to spark fresh ideas in your business.
Her insights on resilience and nurturing creativity are game changers. These lessons can empower you to tackle obstacles head-on and reignite your passion for retail.
Tune in for actionable takeaways you can apply to your life and shop!
[00:35] The power of investing in yourself[03:23] How travel can be a source of inspiration
[07:39] Creative practices for retailers to innovate
[10:48] The future of retail and innovation
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What if the key to thriving during tough times was simply reimagining your business?
Join me as I chat with Stacey Pecor of Olive & Bette’s, a powerhouse retailer who did just that.
One of the things I love most about Stacey is her superpower for innovation. She’s always thinking ahead, taking smart risks, and knowing exactly when to pivot. In this episode, she’s pulling back the curtain on her decision-making process, showing us the inspiration behind her bold moves to reinvent her business.
And here’s the best part—it’s like a mini masterclass on social media! Stacey shares the tools she uses, what she’s watching in her metrics, and her approach to captions and advertising.
It’s all here, and it’s working. With over 10,000 followers, Stacey is actively selling through her social channels and connecting with her audience every day. Let’s dive into her story!
[05:32] The major pivot Stacey made in her business[11:58] The new concept store in Greenwich
[14:52] Stacey's advice on listening to your gut
[16:38] What the biggest hurdle in the transition was
[22:55] The strategies behind her social media impact
[26:08] What type of content is working best right now
[28:32] Why Instagram wants creators to use trending media
[33:34] Stacey's resilience round
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It’s one thing to satisfy your customers, but what if you could turn their experience into something remarkable? I’m talking about the art of surprising and delighting your customers—and why it’s your new secret weapon.
In our latest episode with Nick McHenry, one idea really stood out to me: the power of surprising and delighting. It’s something I’m obsessed with—constantly thinking of ways to exceed expectations and create those “wow” moments.
Nick is an absolute goldmine of insights and he shared some brilliant examples. Today, I want to explore how going that extra mile can create unforgettable experiences that not only keep customers coming back but also get them excited and talking about you!
From viral moments like the Stanley Cup story to those small, unexpected touches, I’m sharing some of my favorite ways to start surprising and delighting your customers.
[01:30] Surprise and delight your customers
[02:25] How Stanley went viral with surprise and delight
[05:47] The power of doing the unexpected for customers
[08:06] Building customer loyalty through reciprocity
Get all of the resources on our website.Join the Rooted in Retail Facebook Group to continue the conversation
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Want to turn casual shoppers into loyal customers? Get ready for an action-packed episode filled with creative marketing ideas. I’m excited to welcome back Nick McHenry, who is one of my favorite people in the industry and a true friend and partner.
Nick McHenry is the Founder and CEO of OneShop, an all-in-one digital marketing platform designed just for brick-and-mortar retailers. He started his journey on the retail floor in his late teens, where he learned the ins and outs of the industry firsthand.
After spending ten years in wholesale with luxury brands like Giorgio Armani and Philipp Plein, Nick now focuses on helping retailers use digital marketing tools to boost their sales and connect with customers.
Nick knows how to get retailers thinking about what works best for bringing customers through the doors. In today’s conversation, Nick dives into the challenge of bringing customers back into your store, a must-listen topic for every retailer.
[04:58] What automated clienting tell means and why it's important
[07:40] How to stop the scroll on social media
[10:03] The best way to integrate loyalty programs across platforms
[14:25] What did you sell the customer vs. what did you learn about them
[20:03] Smart strategies to keep your customers coming back
[23:43] How to gamify your store with non-spend visits
[28:03] Nick's resilience round
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Welcome back to After the Show! Today, I’m diving into some big takeaways from my conversation with Ann Chikahisa, the founder of Chikahisa Studio.
Ann does an incredible job of weaving her Japanese heritage into her jewelry designs. So often, businesses play it safe and end up sounding vanilla in their messaging. Ann’s approach is a perfect example of how infusing your personality into your brand sets you apart.
I also want to highlight Ann’s VIP membership program. It’s a brilliant way to build loyalty and make customers feel like they’re part of something special. This isn’t just about discounts, but it’s about creating a community around your brand.
Let’s explore how we can all fuse more of ourselves into our businesses and connect more with our customers.
[1:41] The common mistake retailers make on social media[2:45] What it really means to add personality to your content
[05:13] Ann's innovative VIP membership program and its benefits
[07:01] Strategies to create customer loyalty and more value
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What inspires someone to leave a successful corporate career and dive into the world of entrepreneurship? Today, I’m chatting with Ann Chikahisa, the founder of Chikahisa Studio, who did just that.
After years in corporate sales, Ann took her creative passion and built a thriving jewelry business. With over 15 years of experience as a business owner, metalsmith, and designer, Ann creates pieces that connect with women and their inner power.
In this episode, we cover so much about entrepreneurship. Ann talks about what it really means to follow your passions, build a business, and make meaningful connections—whether it’s with customers or with yourself.
So get ready to be motivated and uplifted. Her story is a testament to the idea that it's never too late to pursue your passions, and her jewelry is a beautiful reflection of that. I’m so excited for you to listen!
[04:16] How Ann pivoted from corporate sales to designing jewelry[11:18] The VIP membership Ann offers with her products
[13:54] What challenge Ann faced while pivoting
[16:19] Next Level Retail: Asana Strategies to Boost Your Business Efficiency
[19:00] How Ann developed a signature style and honed her jewelry collection
[23:18] A few things to remember when you get tough feedback
[26:33] The personal tragedy that sparked a major change in Ann's business
[31:09] What Ann would tell her younger self
[34:58] Ann's resilience round
Get all of the resources in the show notes on our website.Join the Rooted in Retail Facebook Group to continue the conversation
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Is self-doubt keeping you from showing up the way you want in your business? In this episode, we explore how to move past those mental roadblocks.
Welcome to Retail Therapy, a special segment of Rooted in Retail! Today, I’m excited to have Michelle Smith from Piccolo Mondo Toys with us. I've been lucky to know Michelle for years. She not only creates a fun experience for kids but also inspires global awareness through her unique selection of toys and books.
In this episode, Michelle is opening up about challenges I know many retailers face. If you’ve ever felt held back by those inner voices, even when your heart knows what’s right, this conversation is for you.
We’re also joined by Ronda Renée, our resident retail therapist. She will share valuable tools to help Michelle—and all of us—overcome these mental hurdles.
If you’ve ever felt a pull to move in a certain direction but fear has held you back, I hope this episode provides you with the tools to align with your purpose and show up as your true self.
[04:09] Michelle’s challenge: confronting her inner critic[07:52] How our doubts can get in the way of our vision
[09:59] When we align business with our purpose
[17:13] Internal sourcing vs. external sourcing
[24:22] The pros and cons of getting a diagnosis
[27:01] How we abandon ourselves
[36:20] Prioritizing yourself while showing compassion
Catch up on all of the Retail Therapy Sessions:
Maybe Bigger Isn’t Always Better – Retail Therapy Session with Andy Havemeier of Wealthy Street BakeryOvercoming Fears and Visualizing Success - Retail Therapy Session with Ana McConnell of Pilar Boutique
Align Your Soul with Your Business: A Retail Therapy Session with Crystal Vilkaitis
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Show off your super fandom by getting your Rooted in Retail Merch! -
Welcome back to After the Show! Today, I’m excited to dive into my biggest takeaways from this week’s episode of Rooted in Retail. We had some amazing insights from Jenn Luna that really got me thinking.
Today, I want to hone in on one key theme that stood out to me: the power of systems in your business. Jenn has successfully expanded to multiple retail stores, and she credits the right systems for helping her manage it all effectively.
Whether it's project management tools like Trello or Asana, or communication platforms like Slack and Google Chat, having the right systems in place can make a world of difference.
Let’s unpack how implementing these tools can not only streamline your operations but also bring a sense of calm and clarity to your team.
[00:54] Two types of tools you need in your systems[02:44] Why systems help create less stress in your store
[05:21] 5 things retailers can use Asana for
[09:25] We have limited capacity in business
Resources
Get access to all of the resources on our website
Learn more about how you can use Asana to streamline your retail operations
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Today, I'm excited to chat with Jenn Luna, the owner of The Kindship, a family of boutique gift shops in the greater Tacoma area. You’re going to love hearing her story about how she grew from a single stationery store into a thriving brand that includes Paper Luxe, Little Luxe, and The Curious Bear Toy & Book Shop!
Jenn is all about community engagement. Her dedication to helping customers celebrate their loved ones with unique gifts and greeting cards is truly inspiring. In this episode, she shares the challenges she faced while expanding her retail business, and there’s so much to learn from her experience.
We’ll talk about the importance of blending online and offline retail—something that can really benefit all retailers. We also dive into how she manages multiple social media accounts and is delegating more to her team.
This conversation is packed with insights on how to grow through adaptability and use systems to streamline operations across multiple store locations.
[02:31] How Jenn expanded her store into multiple locations[04:10] Merging your in-store experience with your online platform
[06:23] Why less is more for managing social media
[09:01] Episode Sponsor: Ads Management with Crystal Media Co.
[10:08] The systems Jenn uses to stay organized
[12:02] How Jenn curates items that her customers love
[14:43] The impact of mentorship on Jenn's growth
[18:57] Why Jenn is advocating to reduce credit card fees
[23:06] Jenn's resilience round
Links:
Get all of the resources on our website!
Register for NY Now
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Show off your super fandom by getting your Rooted in Retail Merch! -
In this bonus episode of Rooted in Retail, I’m pulling back the curtain and sharing my agency’s secrets for running profitable ads for our clients.
I've been working with my ad managers and hearing the amazing results we're generating for clients. And as the holidays approach we wanted to give all our listeners the opportunity to see the same incredible results.
I’m sharing with you the two ad types that we run for almost all of our agency clients. And I’m sharing two guides that will walk you through the steps for setting up these effective ads for yourself. And if you don’t want to do it yourself, my agency offers services for managing ad campaigns, backed by our team's experience in achieving high returns for clients.
This episode encourages retailers to embrace advertising to drive sales, reach new customers, and grow their businesses.
[00:00] Why Running Ads Are Vital to Your Success as a Retailer[01:09] The Power of Advertising for Retailers
[02:06] Ads Client Success Stories and Results
[05:31] Understanding the Two Key Meta Ad Types
[06:58] "The Most Recent" Ad Strategy
[13:47] Conversion Ads for E-commerce
[18:04] Budgeting and Managing Ad Campaigns
[20:07] Why Running Ads is a Who not How Decision - Let Crystal Media be the Who
Resources:Facebook Ads Blueprint for Retailers, Conversion Edition
Facebook Ad Blueprint for Retailers, the Engagement Edition
Done-for-You Facebook Ad Services
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Today, I’m excited to share some holiday inspiration from my conversation with Emily Butler from Ah Louis Store. We really dug into how holidays and customer experience come together, and Emily had some amazing ideas on how they go all out during the holiday season to draw crowds into their store.
I truly believe that if you’re not creating a fantastic experience for your customers, you risk losing them. They won’t come back, they won’t share their positive experiences, and you’ll miss out on building those important long-term relationships and loyalty.
Now that we’re officially stepping into Q4 and the holiday season is just around the corner, I’m thrilled to share 10 ideas to spark some holiday anticipation!
These strategies will not only enhance the customer experience but also help you connect with your customers on a deeper level while having fun with your store’s activities and offers. Plus, they’ll help drive traffic during this busy time!
[03:36] 10 ideas to create holiday anticipation
[03:51] The 12 days of gifting
[05:01] Mystery gift box pre-orders
[06:52] Holiday VIP shopping nights
[09:06] Gift it Forward campaign
[09:39] Virtual holiday styling sessions
[10:58] Interactive holiday window displays
[13:27] Christmas advent calendars
[15:12] Festive flash mobs or surprise carolers
[16:42] Gift guide with a twist
[17:40] Your store's favorite Spotify playlist
Get all of the details on our websiteJoin the Rooted in Retail Facebook Group to continue the conversation
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Get ready to be holiday-inspired in today’s episode! I’m so excited to introduce my guest, Emily Butler, co-owner of the historic Ah Louis Store.
We had an amazing in-person chat at NY Now, where Emily shared her passion for crafting unforgettable customer experiences and how she thoughtfully analyzes every aspect of her store through her customers' eyes.
As we dive into our conversation, you’ll discover all the incredible things she’s planning for the upcoming holidays. With this episode dropping in October 2024, it’s the perfect time to follow along with her exciting holiday reveals on Instagram!
This episode is all about sparking inspiration, so I encourage you to soak it all in and think about how you can bring some of this creativity into your own store. You’re going to love this conversation!
[07:42] How retailers can make events memorable[11:00] What Ah Louis does to make holiday shopping feel extra special
[15:41] Episode Sponsor: Crystal Media Co. Ads Management
[16:48] How they celebrated a big milestone of 150 years
[18:44] What Emily believes drove people to the event
[20:14] Emily’s tips for retailers hoping to create buzz around their holiday events
[22:25] Emily's resilience round
Get all of the details in our show notes
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Welcome to Retail Therapy, the segment where we give therapy to retailers! Today’s episode is perfect for anyone who’s ever felt stuck or confused about a decision in business or life.
My guest is Andy Havemeier, owner of Wealthy Street Bakery and Hall Street Bakery. Over the last five years, Andy’s life has undergone a complete 180, and now he’s facing a major decision that has him torn.
As business owners, we’ve all been there—struggling between what we want and what we think we should do.
In this episode, Andy shares his journey and participates in a powerful exercise led by Rhonda that brings him clarity in just three minutes. Tune in to gain valuable tools and insights to help you when facing your own tough decisions![04:26] Andy's rocket ship ride over the last 5 years in business
[06:36] The big decision: to expand or not expand?
[09:04] Why every opportunity isn't meant to be taken
[16:53] The myth that discomfort is necessary for growth
[18:52] What changes when Andy swaps a word for an emotion
[21:51] A powerful 3-minute exercise for decision making
Get all of the details on our website at https://www.crystalmediaco.com/episodes/maybe-bigger-isnt-always-better/Join the Rooted in Retail Facebook Group to continue the conversation
Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted
Join our newsletter for all the latest marketing news for retailers
Show off your super fandom by getting your Rooted in Retail Merch! - Show more
