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Don Lemon was one of the most recognizable figures in cable news. Since his high-profile exit from CNN in 2023, he's been building an independent media company, trading a traditional studio and production crew for a setup that fits inside a backpack. His YouTube channel, “The Don Lemon Show,” now has more than 1 million subscribers, who call themselves the “Lemonheads.”
Kaya Yurieff and Jasmine Enberg sit down with Lemon in the South of France to discuss everything from his arrest in Minnesota while covering ICE protests earlier this year to why he thinks legacy media is “bending the knee” to the Trump administration and how he approaches clickbaity YouTube thumbnails.
They also get into what he’s had to “unlearn” from traditional media, his biggest revenue streams, whether he’d ever return to cable news and where he thinks independent media is headed next.
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The tech battle of the summer is heating up. Kaya Yurieff and Jasmine Enberg give their takes on new smart glasses from Meta and Snap, including why Mark Zuckerberg is so excited about its partnership with Kylie Jenner. They also debate which company has more riding on their wearables bet, especially after Evan Spiegel appeared on CNBC wearing the new $2,200 Specs, which showed his ear bending under their weight.
Later in the show, they’re joined by Netflix CMO Marian Lee for her first-ever podcast interview. Lee, who spent 8 years at Spotify before joining Netflix in 2021, discusses everything from competition with YouTube, Nordic Noirs and that Jay Shetty deal to her stance on AI in marketing.
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Nearly every company on the planet now has an influencer marketing strategy, from pharmaceutical companies to toilet paper. In this episode, Kaya Yurieff and Jasmine Enberg break down the state of influencer marketing today, exploring three major questions: where budget is coming from, what brands are actually spending it on and the biggest growth opportunities.
Later in the episode, they’re joined by Kim Tipton, a senior social media manager at Kimberly-Clark. She explains how the legacy brand approaches influencer marketing, why brands need permission before showing up on Reddit and how to make compelling creator content for paper products like Viva Paper Towels, which already have an unexpected fandom online.
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What is Meta’s creator strategy? And is its massive spending on AI worth it?
Kaya Yurieff and Jasmine Enberg speak with Meta’s CMO and VP of Analytics, Alex Schultz. He explains why Meta works with creators to sell smart glasses, rather than to try to change people’s perceptions of AI the way many of its rivals are doing. He also shares why Meta’s bet on AI is worth the investment and how the technology is impacting advertising.
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Can you be as big as MrBeast if you start as a creator today? This week, Kaya Yurieff and Jasmine Enberg deep dive into two dynamics happening in the creator economy: Breaking through to new audiences on social media is harder than ever. But at the same time, established creators are struggling to reach their own followers.
Later in the show, they’re joined by Neil Waller, the co-founder and co-CEO of Whalar Group. Earlier this week, the holding company sold its influencer marketing business Whalar to Accenture’s marketing services arm, Accenture Song. Waller discusses the sale and what’s next for the creator economy.
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Kaya Yurieff and Jasmine Enberg discuss the biggest headlines in the creator economy this week, including the real reason Meta launched a new Reddit competitor, Forum. Plus, they analyze Meta’s subscription push and its new Snapchat ripoff Instants.
They also unpack the latest twist in the streaming wars as Spotify and Netflix team up against YouTube on an unprecedented podcast deal for Jay Shetty’s “On Purpose.”
Later in the show, they’re joined by Jonathan Hunt, vice president of media and content at HubSpot, who explains why the software company is acquiring creator businesses.
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Kaya Yurieff and Jasmine Enberg break down Kaya’s conversation with Piers Morgan at a podcasting conference in London, where he revealed new details about his independent media company Uncensored and his plans to turn it into a billion dollar company. Just don’t call him a podcaster!
They’re also joined by Natalie Marshall, better known as Corporate Natalie, to talk about the rise of B2B influencers, how corporate content is moving beyond LinkedIn and why AI companies are investing big in creators. Marshall also shares her rise to fame on TikTok during the pandemic, how her career has evolved since then and what makes her new agency, Expand Co-Lab, different from traditional ad firms.
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Kaya Yurieff and Jasmine Enberg discuss their takeaways from the Cannes Film Festival, which Meta sponsored for the first time this year. They dive into the controversy over AI, the red carpet rules about dress code and devices (Hint: No smartphones or long trains on gowns!) and whether or not creators will ever break through into the film industry in a meaningful way.
They are also joined by Scott Dunn, co-founder and CEO of Unicorn, a creator management firm and content studio. They discuss how social media has changed the game for comedy and why more comedians are making shows for social platforms, including Mark Normand’s “Human Trials” and Michael Longfellow’s “The Void.”
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Kaya Yurieff and Jasmine Enberg sit down with Visa CMO Frank Cooper to discuss the future of marketing, how brands should work with creators and AI’s impact on the shopping journey. Plus, he shares Visa's plans for the FIFA World Cup, how to accurately evaluate the risk of creator businesses and why brands need to have a thick skin when working with talent.
They also debrief their first Scalable Summit in Los Angeles, which brought together more than 400 people from different parts of the creator economy. They share their takeaways and the surprising thing that went wrong at the event.
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Kaya Yurieff and Jasmine Enberg speak to Tan France about life after Queer Eye, which wrapped its final season on Netflix earlier this year. What’s next? YouTube. Tan opens up about launching his new show “Honorable Gays!”, returning to scripted TV with “Deli Boys” on Hulu, and how entertainment, fame and audience reach are rapidly changing. He also reveals what separates a great unscripted star from a scripted one—and why his signature French tuck isn’t going anywhere.
They’re also joined by Geo Karapetyan, senior vice president of Olympic partnerships at NBC, who shares exclusive data on how creator content performed during the Winter Olympics earlier this year, including what resonated most with audiences. Hint: Everyone wanted to know what it was like in the Olympic Village. Plus, they look ahead to the summer Games in Los Angeles in 2028.
From sleepless nights to spiraling about having enough bathrooms for guests, Kaya and Jasmine also give a behind-the-scenes look at what actually goes into putting on a live event after having organized the first-ever Scalable Summit.
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Kaya Yurieff and Jasmine Enberg break down the biggest stories in the creator economy this week, including how creators showed up at the White House Correspondents’ Dinner weekend, where a shooting took place. They also discuss why there are suddenly so many niche award shows for creators, from The Snappys to iHeartMedia, and whether creator media companies really are small businesses. Spoiler alert: At least one isn’t—and not in the way you might expect!
Later in the show, they’re joined by Matt Starker, CEO of Audiochuck, the media company founded by top true crime podcast host Ashley Flowers. He explains how the company is expanding its business into video and beyond true crime.
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Kaya Yurieff and Jasmine Enberg discuss what’s behind all these creators suddenly launching their own ad agencies. Plus, they dive into the strategy behind “Career Ladder” host Max Klymenko’s 130 (!) country world tour.
Later in the show, they’re joined by Max Reisinger, the CEO of Creator Camp, who recently went on tour to promote his new movie “Two Sleepy People” and recently launched an ad agency. Reisinger started on YouTube as a teenager when his family moved abroad, documenting his experience as an American student in a French school.
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Kaya Yurieff and Jasmine Enberg unpack why livestreaming and live shopping are having a moment. Justin Bieber’s polarizing Coachella performance, which was livestreamed on YouTube, is a case in point. They give their take on Bieberchella, and also unpack MrBeast’s recent star-studded livestream that brought together 50 mega creators—and his live giveaway with live shopping platform WhatNot.
They also discuss whether creators need a college degree and what such a curriculum should look like in wake of Syracuse University offering a minor in the subject this fall.
Later in the show, they’re joined by special guest Steve McClendon, product lead for podcasting at YouTube, who dives into the company’s strategy to make podcasting even bigger on the video-sharing site.
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In this special live episode of Scalable, Jasmine Enberg sits down with Stephanie Patrick, co-founder and former owner of Theorist Media, creator Nick Urteaga and Michael Curtis, CEO and founder of Proud Management to discuss whether or not creators need a college degree and what an academic curriculum for the creator economy should look like. Hint: It’s not just about developing content.
The episode was recorded at the Los Angeles campus of Syracuse University, which is launching a Center for the Creator Economy and allowing students to minor in the creator economy starting this fall.
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Kaya Yurieff and Jasmine Enberg break down the biggest stories in the creator economy, including OpenAI’s shocking acquisition of tech podcast TBPN and Alex Cooper’s polarizing new dating reality show on YouTube. They also break down Alix Earle’s launch strategy for her new skincare line, Reale Actives.
Later, they’re joined by Julie Walsh Smith, CEO of Complexly, to discuss why Hank and John Green sold their shares in the company, turning it into a nonprofit, and how much it costs to make episodes of SciShow and Crash Course.
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Kaya Yurieff and Jasmine Enberg break down the biggest stories in the creator economy this week, including what the verdict in the social media addiction trial against Meta and YouTube mean for creators. They also explain why Meta is bringing back affiliate marketing and making a bigger bet on Edits by appointing the app’s first-ever head, Brett Westervelt. Later, they’re joined by Luka Đukić of the Chicago Bulls for a candid, inside look at the NBA team’s social and creator strategy.
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Kaya Yurieff and Jasmine Enberg break down the new ways creators can make money on Facebook and LinkedIn, as well as why platforms are generally so bad at paying creators. Hint: There has to be something in it for them.
Plus, they discuss Jake Shane’s awkward moments at the Vanity Fair Oscar Party red carpet and what WME layoffs say about creators’ place in Hollywood. They’re also joined by special guest Max Tcheyan, who discusses his newly launched food media business, Caper. Tcheyan previously helped build other successful media companies including Puck, The Athletic and Bleacher Report.
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Kaya Yurieff and Jasmine Enberg are at SXSW! They break down what they learned at the annual tech and arts festival in Austin, including why creators suddenly don’t want to be called journalists. Spoiler alert: They don’t ask hard questions. They also dive into LinkedIn’s new creator video program and what to expect from the IAB NewFronts this year.
Later, they’re joined by California Attorney General Rob Bonta, who discusses why AI isn’t the bad guy, a landmark social media addiction case, the Paramount-Warner Bros. merger and his own creator strategy.
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Kaya Yurieff and Jasmine Enberg discuss the rise and fall of lavish influencer brand trips and why they’ve been replaced by in-person events. They also dive into why suddenly every creator is pitching themselves as the next Disney and why their ambitions will inevitably fall short.
They’re also joined by special guests Max Maddox and Nolan Sykes from Donut Media, a car-focused media company and YouTube channel with more than 9 million subscribers. Max and Nolan give Scalable a peek under the hood of their company and what it actually takes to make it in this industry.
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Kaya Yurieff and Jasmine Enberg discuss how Dubai’s influencers are responding to the unrest in the Middle East as Iran’s retaliatory strikes against the US and Israel’s attack test the UAE’s efforts to become a global creator hub. They also dive deep into the evolution of social commerce and explain why creators will survive and thrive in the age of AI shopping. Later, they’re joined by LTK co-founder and president Amber Venz Box to discuss the launch of LTK AI.
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- Daha fazla göster
