Episoder
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Is the world of analytics leaving you feeling a little blind?
Join Wixâs Mordy Oberstein and Crystal Carter as they navigate the murky waters of modern marketing data with analytics maestro, Dana DiTomaso. From missing numbers to the almighty Google, it's all about understanding the true story that your data is trying to tell.
Discover the secrets of meaningful metrics and learn to embrace trends over absolutesâbecause it's time to stop being a âdata accountantâ.
Prepare to lift the fog on data uncertainty on the SERPâs Up SEO Podcast!
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Dana DiTomaso
âBrie AndersonResources:
Topical Authority
Searchlight SEO Newsletter
SEO Resource Center
Wix Studio SEO Course
KickPoint Playbook
Marketing Analytics Data is Wrong. Can It Be Fixed?:
GA4: One year on Webinar
Getting Started with GA4 -
Feel like your SEO strategy is swerving all over the digital highway? Buckle up, as Mordy Oberstein and Crystal Carter explore the art of staying in your SEO lane, or not.
Tales of daring digital detours help us explore how big names like Rolling Stones have taken the road less traveled - and hit a few bumps along the way. The team discusses the balance between branching out for those quick wins versus traveling the straight and narrow of true brand alignment. Laval Chissester offers expert advice on owning your niche and knowing when to switch it up.
Join us for a ride as we navigate the chaotic freeway of SEO strategies on this episode of the SERPâs Up podcast.
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Lavall Chichester
Preeti Gupta
Resources:
Topical Authority
Searchlight SEO Newsletter
SEO Resource Center
Wix Studio SEO Course
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Manglende episoder?
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Ready to unlock the secrets to negotiating your salary and getting paid what you deserve?
Join Wixâs Mordy Oberstein and Crystal Carter as they chat with Carolyn Lydon about how to navigate the salary negotiation maze in the SEO and digital marketing space. They dig into the art of asking for raises, identifying your market worth, and ensuring youâre not left counting pennies.
Plus, Nick LeRoy drops by to share his wisdom on pitching your projects to clients with the finesse of a seasoned pro.
Don't miss out as we help you secure that spondulix on this episode of the SERPâs Up SEO Podcast!
Key Segments
[00:01:11] What's On This Episode of SERP's Up?
[00:02:28] Focus Topic Guest: Carolyn Lydon
[00:26:27] Across the Funnel Frontier: Nick LeRoy
[00:43:10] Snappy News
[00:49:51] Follow of the Week
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Carolyn Lyden
Nick LeRoy
Resources:
Wix SEO Learning Hub
Searchlight SEO Newsletter
SEO Resource Center
Wix Studio SEO Course
Nick LeRoy SEO Consulting
SEO For Lunch Newsletter
SEO for Jobs
How to Successfully Negotiate Your SEO Salary: A Complete Guidek
News:
LinkedIn Report Reveals Most In-Demand Marketing Skills
Google updates search quality raters guidelines with a focus on spam
HubSpotâs SEO collapse: What went wrong and why?
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Wondering if email marketing and SEO can be the one-two punch you need in 2025?
Wixâs Mordy Oberstein and Crystal Carter explore the powerful relationship between search and email marketing with Intuit Mailchimpâs Senior Manager of Content Marketing Strategy, Jillian Ryan.
Discover why owning your relationship with your audience through email could be the key to sidestepping the chaos of ever-changing search algorithms.
Plus, Jillian shares recent insights from a global research report that Mailchimp produced in conjunction with Ipsos. Canvassing 2,000+ mid-marketers, the research sheds light on which channels are helping marketers grow and drive revenue.
Get ready to combine the best of SEO and email marketing for a one-two combination in 2025 on episode 118 of SERPâs Up SEO Podcast!
Key Segments
[00:02:26] What's On This Episode of SERP's Up?
[00:04:16] Focus Topic of the Week
[00:04:43] Focus Topic Guest: Jillian Ryan
[00:38:11] Snappy News
[00:46:21] Follow of the Week
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Jillian Ryan
Michelle Taite
Anthony Capano
Jim Rudall
Resources:
Wix SEO Learning Hub
Searchlight SEO Newsletter
SEO Resource Center
It's New: Daily SEO News Series
Mailchimp
Wix Mailchimp Integration
The Revenue Blueprint Report
How to Grow Your Brand Report
News:
Is Google Blocking SEO Rank Checking Tools As Search Volatility Continues
Google vs. SEO tools: Why your SEO data might be missing
Confirmed: Google Is Requiring JavaScript To Block SEO Tools
Google begins requiring JavaScript for Google Search
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Is it time to break free of the SERP silo? What content will work in 2025? And how does AI and the LLM factor into the SEO equation now?
Wixâs Mordy Oberstein and Crystal Carter are joined by a panel of guests to give their unique takes on what is coming for SEO in 2025.
From the importance of breaking silos and collaborating across departments for better SEO strategies to local SEO tips to insights on structuring AI-generated content to top content strategies for 2025 this is one episode you donât want to miss!
Join episode 117 of the SERPâs Up SEO podcast to gear up and avoid the bunny slopes as we ski down SEO in 2025.
Key Segments
[00:01:40] What's On This Episode of SERP's Up?
[00:03:56] Focus Topic of the Week
[00:10:13] 2025 SEO Take: Ray Saddiq
[00:12:17] 2025 SEO Take: Debbie Chew
[00:14:23] 2025 SEO Take: Celeste Gonzalez
[00:17:08] 2025 SEO Take: Mike King
[00:18:32] 2025 SEO Take: Paul Andre De Vera
[00:29:52] Follow of the Week
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Ray Saddiq
Debbie Chew
Celeste Gonzalez
Paul Andre De Vera
Mike King
Resources:
Wix SEO Learning Hub
Searchlight SEO Newsletter
SEO Resource Center
It's New: Daily SEO News Series
Rankix Wix App
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Can you have too much of a good thing?
SEOs and marketers often rely on data - but is it too much sometimes?
Wixâs Mordy Oberstein and Crystal Carter tackle the paradox of data overload with Katy Powell, PR Director & Co-founder of Bottled Imagination. They explore why a high search volume for a keyword like âbuy shoesâ doesnât necessarily mean more traffic and conversions, and how Googleâs search query filtering is reshaping SEO strategies. Qualifying the data is the most important factor as we swim in the SEO seas.
Plus, we dive into LLM training and the cycle of updates to the datasets of all of the most popular Large Language Model tools.
Join us as we unravel the art of data-driven creativity on episode 116 of SERPâs Up SEO Podcast!
Key Segments
[00:02:05] What's On This Episode of SERP's Up?
[00:04:08] Focus Topic of the Week:
[00:17:01] Focus Topic Guest: Katy Powell
[00:22:26] So Many Search Engines
[00:29:50] Snappy News
[00:34:34] Follow of the Week
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Katy Powell
Debbie Chew
Resources:
Wix SEO Learning Hub
Searchlight SEO Newsletter
SEO Resource Center
Wix Studio SEO Course
It's New - Daily SEO News
SEO for brand visibility in LLMs
Bottled Imagination
News:
Google Speculates If SEO âIs On A Dying Path
Google December 2024 spam update done rolling out
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Does influencer marketing lead to leads and converting conversions? âWhat type of influencer marketing gets signups and clicks, and which don't?
Wixâs Mordy Oberstein and Crystal Carter welcome Nicole Ponce from Semrush, an expert in navigating the complex waters of B2B influencer marketing. Sara Adam, Head of Partnerships and Influencer Marketing at Wix Studio, also joins in on the conversation to discuss the importance of engagement metrics, the power of TikTok and LinkedIn, and the art of curating the perfect influencer partnership.
From nano-influencers to micro-influencers, understand how partners can amplify your brandâs voice far beyond mere follower counts.
Be sure to smash that button and like episode 115 of the SERPâs Up SEO Podcast!
Key Segments
[00:01:44] What's On This Episode of SERP's Up?
[00:02:35] Focus Topic of the Week
[00:04:51] Focus Topic Guest: Nicole Ponce
[00:24:43] âAcross the Wixverse
[00:41:47] Snappy News
[00:47:52] Follow of the Week
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Nicole Ponce
Sarah Adam
Mary-Anne Da'Marzo
Resources:
Wix SEO Learning Hub
Searchlight SEO Newsletter
SEO Resource Center
Wix Studio SEO Course
It's New: Daily SEO News Series
Semrush
Spotlight Conference
News:
Google December 2024 Core Update Is Live - What Are We Seeing
Data providers: Google November 2024 core update was less volatile
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How can you tell if your content will hit or miss before you even hit âpublishâ?
Wixâs Mordy Oberstein and Crystal Carter explore the art and science of predicting content success with special guests Akvila DeFazio and Maeva Cifuentes. Together, they discuss leveraging SEO, social media data, keyword research and beyond to foresee what your audience craves.
Understanding content gaps and adapting to audience interests is a must. The importance of undertaking the userâs life context is at the core of future content success.
Get ready and shake that magic 8-ball to unlock your future content on the SERPâs Up SEO Podcast!
Key Segments
[00:01:07] What's On This Episode of SERP's Up?
[00:02:38] Focus Topic of the Week
[00:11:18] Focus Topic Guest: Maeva Cifuentes
[00:15:06] Focus Topic Guest: Akvile Defazio
[00:19:38] Snappy News
[00:24:05] Follow of the Week
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Maeva Cifunentes
Akvile Defazio
Anu Adegbola
Resources:
Wix SEO Learning Hub
Searchlight SEO Newsletter
SEO Resource Center
It's New: Daily SEO News Series
Wix Studio SEO Course
Flying Cat SEO Consulting
AKvertise
News:
Google November 2024 core update rollout is now complete
Google Does Try To Handle Broken Canonicals
Google Search: How Clustering Works With Localization
Google Marauding Black Holes With Clustering & Error Pages
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When building your digital marketing team, how do you know who to hire, when to hire them, and what skills you should value?
Wixâs Mordy Oberstein and Crystal Carter discuss team-building challenges with Menachem Ani, founder of JXC Group. Thereâs a fine line between balancing who your team needs right now and who can help grow your business in the future.
How do you know who is the right fit? Will you need them a year from now as the digital marketing model changes over time?
Plus, Menachem Ani explains how he goes about hiring PPC specialists: attention to detail, excellent communication & analytical skills are a must.
Tune in to this weekâs episode of the SERPs Up SEO Podcast and take your SEO and digital marketing team to âhigherâ heights!
Key Segments
[00:01:40] What's On This Episode of SERP's Up?
[00:03:45] Focus Topic of the Week
[00:13:52] The Funnel Frontier
[00:28:40] Snappy News
[00:32:05] Follow of the Week
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Menachem Ani
Wil Reynolds
Resources:
Wix SEO Learning Hub
Searchlight SEO Newsletter
SEO Resource Center
It's New: Daily SEO News Series
Rankix Wix App
Bring automation and AI into your sales funnel
Wix Studio SEO Course
JXT Group
News:
Google Search Console recommendations now fully live
Google Search Sees UK Decline, Users Express Low Trust In AI
Online Nation 2024 Report
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What should you know about an SEO study before making conclusions? Why is understanding the methodology of an SEO important? How do you share complex data with clients and stakeholders?
Wixâs Mordy Oberstein and Crystal Carter, alongside SEO consultant Jess Joyce, untangle the web of data imperfections in SEO studies.
Bring a skeptical eye when reviewing an SEO study. A lot goes into creating a valid study with repeatable, statistically relevant results. Understanding the methodology and the limitations of an SEO study are can help you understand whatâs really being presented.
Join us as we chew on some âcrunchyâ data perspectives in this episode of the SERPâs Up SEO Podcast.
Key Segments
[00:02:34] What's On This Episode of SERP's Up?
[00:04:05] Focus Topic of the Week
[00:21:08] Focus Topic Guest: Jess Joyce
[00:35:31] Snappy News
[00:41:25] Follow of the Week
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Jess Joyce
Leigh McKenzie
Resources:
Wix SEO Learning Hub
Searchlight SEO Newsletter
SEO Resource Center
It's New: Daily SEO News Series
Wix Studio SEO Course
Almost Half of GSC Clicks Go to Hidden Terms - A Study by Ahrefs
Googleâs Product Reviews Algorithm Update: Winners & Losers
Charting 10 Years of The Google Algorithm
News:
Google Search Console Finally Drops The Page Experience Report
Google site reputation abuse policy now includes first-party involvement or oversight of content
Googleâs site reputation abuse policy is a band-aid for a bullet wound
Exploring URL Volatility in Google's AI Overviews
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Are Googleâs algorithm updates disrupting your digital marketing zen? The days of a stable algorithms (Google and beyond) may be gone. So what is the path forward to âescape Algo-traz,â and why is going beyond the algorithm the growing focus of more and more marketers?
Wixâs Mordy Oberstein and Crystal Carter cover the current algorithm landscape with Jake Hundley, founder of Evergrow Marketing.
Join them as they dive into the unpredictable nature of todayâs digital ecosystem so you know how to stay ahead without solely relying on social and search algorithms.
Get insight into future trends to look toward, such as LLM search engines, and walk away with audience engagement strategies to win the day!
Step out of the algorithmic box on this weekâs episode of the SERPâs Up SEO Podcast.
Key Segments
[00:03:25] What's On This Episode of SERP's Up?
[00:05:11] Focus Topic of the Week
[00:09:33] Focus Topic Guest: Jake Hundley
[00:29:42] Going, Going, GoogleâŠ
[00:38:49] Snappy News
[00:43:04] Follow of the Week
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Jake Hundley
Glen Allsopp
Resources:
Wix SEO Learning Hub
Searchlight SEO Newsletter
SEO Resource Center
It's New: Daily SEO News Series
Detailed SEO Blog
Evergrow Marketing
Agency Growth Podcast
News:
Google November 2024 core update rolling out now
Google November 2024 Core Update Movement - Slow But For Some Massive
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How do you balance multiple sub-brands while ensuring your parent brand stays at the top of the SEO leaderboard?
When do you actually create a sub-brand? Hintâit comes from the people, not the C-level! You have to be thoughtful when deciding whether to create a sub-brand and when to extend the parent brand.
Wixâs Mordy Oberstein and Crystal Carter are joined by Claudio Cabrera from The Athletic to dissect the art of managing SEO for sub-brands.
Plus, brand experts Matt Davies and Steven Picanza join the conversation to explore the nitty-gritty of balancing a sub-brand, bringing their unique perspectives to the forefront!
Join us for this episode of the SERPâs Up SEO Podcast as we âsubâmerge ourselves into the art of managing sub-brands and all the SEO implications it brings.
Key Segments
[00:02:05] What's On This Episode of SERP's Up?
[00:03:45] Focus Topic of the Week: Sub-Brand SEO
[00:04:18] Focus Topic Guest: Claudio Cabrera
[00:27:51] Deep Thought with Matt Davies & Steven Picanza
[00:56:31] Snappy News
[00:59:28] Follow of the Week
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Claudio Cabrera
Steven Picanza
Matt Davies
Sarah Presch
Resources:
Wix SEO Learning Hub
Searchlight SEO Newsletter
SEO Resource Center
The Athletic
Just Branding Podcast
Talking with Branders
Branding Magazine
Matt Davies Brand and Culture Strategy Consultancy
Steven Picanza Creative Brand Stragist
News:
Report: 22% Of Sites Hit By Google's Helpful Content Update Are Up 20%+
Google AI Overview Displayed Within People Also Ask
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Are offline marketing efforts a lost art in the digital age?
What's the SEO connection of it all?
Wixâs Mordy Oberstein and Crystal Carter talk with Mike Blumenthal and Greg Sterling from Near Media to tackle the intricate balance between online and offline marketing strategies.
Find out where common offline marketing mistakes play a critical role in your digital presence and SEO strategy.
Dive into how word-of-mouth marketing translates into online growth for businesses
Weâre going âunpluggedâ in this episode of the SERPâs Up SEO Podcast.
Key Segments
[00:02:05] What's On This Episode of SERP's Up?
[00:02:43] Focus Topic of the Week
[00:12:16] Focus Topic Guest: Greg Sterling & Mike Blumenthal
[00:40:59] Snappy News
[00:48:21] Follow of the Week
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Greg SterlingMike Blumenthal
Terry Rice
Resources:
Wix SEO Learning Hub
Searchlight SEO Newsletter
SEO Resource Center
Near Media
The Near Memo Podcast
Brand24
News:
SearchGPT Launches As ChatGPTâs Real-Time Search Feature
Google AI Answers In Google Maps: Things To Do, Review Summaries & About This Place
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Looking to grow and build upon what you've already accomplished in your SEO career?.
Feeling like your SEO career is stagnant? Looking for a new edge? Hungry to try something new and different?
Wix's Mordy Oberstein and Crystal Carter share their experience when looking to revitalize your SEO career and journey.
Annie-Mai Hodge and Crystal Waddell join the show so you can get started with fresh strategies for career growth.
Find out what can lead to new and unexpected career opportunities in SEO and digital marketing on this weekâs episode of the SERPâs Up SEO Podcast.
Key Segments
[00:01:13] What's On This Episode of SERP's Up?
[00:13:35] Focus Topic of the Week: SEO/Marketing and Keeping Things Fresh
[00:19:28] The Great Beyond with Annie-Mai Hodge
[00:26:03] Snappy News
[00:32:23] Follow of the Week: Petra Kis-Herczegh
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Crystal Waddell
Annie-Mai Hodge
Petra Kis-Herczegh
Glenn Gabe
Resources:
Wix SEO Learning Hub
Searchlight SEO Newsletter
SEO Resource Center
It's New: Daily SEO News Series
Girl Power Marketing
Crystal Waddell Consulting & PodcastNews:
It's New on Forbes Penalty
Did Google Hit Fortune Recommends With A Search Penalty Over Site Reputation Abuse?
A Nightmare on Affiliate Street â How Google is picking off sites one by one that are violating its âSite reputation abuseâ spam policy
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How is AI reshaping the world of content creation and SEO?
With Wix's Mordy Oberstein and Crystal Carter âpromptingâ the conversation, they look into the evolving landscape of AI in marketing with Garrett Sussman, Director of Marketing at iPullRank and Paula Mejia, VP of Marketing Enterprise at Wix.
How are AI search engines changing user behavior? With natural language queries and personalized results challenging traditional SEO, AI is revolutionizing content production, refreshing strategies, and pushing the boundaries of what marketing teams can achieve.
Plus, get the lowdown on the latest AI tools in Wix Studio and how theyâre making a splash without overwhelming your workflow.
Key Segments
[00:01:39] What's On This Episode of SERP's Up?
[00:04:00] Focus Topic of the Week: AI & The Future of Search Engines
[00:20:07] Focus Topic Guest: Garrett Sussman
[00:28:27] Across The Wixverse: Paula Mejia
[00:48:23] Snappy News
[00:50:50] Follow of the Week: Eli Schwartz
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Garrett Sussman
Paula Mejia
Eli Schwartz
Resources:
Wix SEO Learning Hub
Searchlight SEO Newsletter
SEO Resource Center
It's New: Daily SEO News Series
Rankix Wix App
iPull Rank SEO AgencyWix Enterprise Solution
News:
Semrush acquires Search Engine Land
Nick Fox New Lead Of Google Search; Replaced Prabhakar Raghavan
Bing Search Adding Al-Enhanced Summary
Several Bugs Within Bing Webmaster Tools API & Documentation
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Where do we stand with AI overviews on the SERP? What does the data show and what doesn't it show? How are these overviews reshaping the search results by including more sources, introducing subtopics beyond the main SERP content, and why do certain sites consistently appear in these overviews while others donât?
And letâs not forget the all-important question: How stable are those URLs in AI overviews, and what does it mean for your SEO strategy?
Wix Studioâs dynamic duo, Mordy Oberstein and Crystal Carter, team up with Mark Traphagen from seoClarity to break down the intricacies of Googleâs AI Overviews.
Plus, Rich Singerâs eye-opening study on the overlap between organic search results and AI-Overview comes under the microscope, along with juicy details and practical tips for staying ahead.
Plus, learn how to sift the SERPâs most recent feature and track AI Overviews!
So join us as we summarize the AI summaries on the SERP and sum up what it all means for your SEO practices on the SERPâs Up SEO Podcast.
Key Segments
[00:01:40] What's On This Episode of SERP's Up?
[00:03:14] Focus Topic of the Week: AI Overviews
[00:04:01] Focus Topic Guest: Mark Traphagen
[00:23:07] Tool Time
[00:31:27] Snappy News
[00:37:04] Follow of the Week: Rich Sanger
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Mark Traphagen
Rich Sanger
Kevin Indig
Resources:
Wix SEO Learning Hub
Searchlight SEO Newsletter
SEO Resource Center
It's New: Daily SEO News Series
Wix Studio SEO Course
seoClarity AI Overview Data Study
Google AI Overview Study: Link Selection Based on Related Queries
SE Ranking AI Overview Data Study
AI on Innovation
SE Ranking AI Overview Tracking
Semrush AI Overview Tracking
seoClarity AI Overview Tracking
ZipTie AI Overview Tracking
News:
DOJ May Breakup Google As Remedy To Monopoly Ruling
Google AI Overviews Not Linking To Sites Hit By Helpful Content Update
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Can you learn SEO from a course? Are SEO courses worth the hype?
We put the notion of learning SEO from a course to the test with Wix Studio SEO course instructors Aleyda Solis, Andrew Optimisey, Celeste Gonzales, and Judith Lewis.
Tune is as our guests explain how SEO courses offer flexibility, shareable insights, learning structure, the ability to learn at your own pace, and offer practical guidance without being dry and encyclopedic.
So spit out that gum. Sit up straight and put your thinking caps on as SEO school is in session on this, the 105th episode of the SERPâs Up SEO Podcast.
Key Segments
[00:02:20] What's On This Episode of SERP's Up?
[00:03:27] Focus Topic Guests: Aleyda Solis, Andrew Optimisey
[00:32:08] Itâs New
[00:33:34] Focus Topic Guest: Celeste Gonzalez
[00:35:47] Focus Topic Guest: Judith Lewis
[00:38:46] Snappy News
[00:43:06] Follow of the Week
Hosts, Guests, & Featured People:
Crystal Carter
Mordy Oberstein
Aleyda Solis
Andrew Optimisey
Judith Lewis
Celeste Gonzalez
Itamar Blauer
Jill Quick
James Clark
Mike Stepney
Resources:
Wix SEO Learning Hub
Searchlight SEO Newsletter
SEO Resource Center
It's New: Daily SEO News Series
Wix Studio SEO Course
Orainti
Optimisey
News
Google rolls out new AI-organized search results, AI Overview links
Google Officially Launches Ads In AI Overviews
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Is Google sweet on your website, or does it have a secret grudge? Letâs find out!
Wixâs Mordy Oberstein and Crystal Carter get a little nostalgic as they take a quick detour into â90s music, reminiscing about Ace of Base and HansonâMmmbop!
We learn how to shore up the pages that are on the brink between ranking and not ranking, and figure out if it is a topic or intent misalignment or if it has something to do with your topic depth. Minding the SERP gaps by comparing content with competitors, updating internal links, and supporting content.
Andy Crestondina of Orbit Media gives recommendations on what to do once websites are established and already have brand awareness. Suggesting ways to diversify and continue to build momentum beyond the SERP.
Don't miss these game-changing SEO insights, topped with a generous side of fun, on this spirited edition of SERPâs Up!
Key Segments
[00:01:22] What's On This Episode of SERP's Up?
[00:16:28] Focus Topic of the Week: Signs Google Might or Might Not Love You
[00:16:47] Focus Topic Guest: Despina Gavoyannis
[00:23:32] From the Top of the SERP
[00:48:11] Snappy News
[00:51:51] Follow of the Week: Darth Autocrat (Lyndon NA)
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Despina Gavoyannis
Andy Crestondina
Lyndon NA
Resources:
Wix SEO Learning Hub
Searchlight SEO Newsletter
SEO Resource Center
It's New: Daily SEO News Series
AHREFS
Orbit Media
A Guide for Content Marketing Metrics: The 37 Most (and Least) Useful Metrics
This Math Pattern Explains Your Content Performance (and what to do about it)
News:
Spike In Removed Google Reviews On September 17th
Google Search Ranking Movement Heated, Volatility Continues 9/25
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How much bias creeps into an SEOs' daily habits? How does bias impact how effectively we target our audiences?
Join hosts Mordy Oberstein and Crystal Carter as they dig into how biases influence SEO practitioners and the modern SERP with special guest Giulia Panozzo.
This juicy episode is worth the squeeze, explaining why sometimes those quirky, negative headlines suck you in like a vortex or why autocomplete can deliver the celebrity gossip youâd never know to look for.
Discover why understanding user journey and behavior is crucial for your brandâs success on this weekâs episode of the SERPâs Up SEO Podcast.
Key Segments
[00:03:05] What's On This Episode of SERP's Up?
[00:17:55] Focus Topic of the Week: How does the SERP Contribute to User Bias
[00:18:15] Focus Topic Guest: Giulia Panozzo
[00:26:44] The Great Beyond
[00:38:06] Snappy News
[00:43:00] Follow of the Week: Garrett Sussman
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Giulia Panozzo
Garrett Sussman
Resources:
Wix SEO Learning Hub
Searchlight SEO Newsletter
SEO Resource Center
It's New: Daily SEO News Series
Neuroscientive
News:
Study: 96% Of Google AI Overviews Links Go To Informational Intent Pages
Data providers: Google August 2024 core update was very volatile
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Ever wondered why Googlebot loves your blog's cat photos but totally dismisses your high-value product pages?
Wixâs Mordy Oberstein and Crystal Carter are joined by Roxana Stingu, Head of Search and SEO at Alamy, to dig into crawl patterns, bot behaviors, and crawl budgets. Learn how to make your pages better for bots, update old content to be relevant again, and minimize server costs by managing bot activity.
Discover how specialized bot logs can offer insights into everything from quality issues to market trends and detect patterns of malicious bots you may want to block.
(Best Shatner Impression) âThe robots are interacting with our site, but how?â
Donât miss out as we navigate the world of search engine bots on the SERP's Up Podcast!Key Segments
[00:01:27] What's On This Episode of SERP's Up?
[00:02:18] Focus Topic of the Week: Bot Logs
[00:04:06] Focus Topic Guest: Roxana Stingu
[00:24:27] Tool Time: Built-in Bot Lot Reports
[00:30:19] Snappy News
[00:34:06] Follow of the Week: Anne Berlin
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Roxana Stingu
Anne Berlin
Rich Sanger
Resources:
Wix SEO Learning Hub
Searchlight SEO Newsletter
SEO Resource Center
It's New: Daily SEO News Series
Wix Bot Log Reports
Alamy
News:
Google Search Ranking Volatility Still Heated A Week After Core Update
Report: Half Google AI Overviews Links Overlap With Top Search Results
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